Description

Book Synopsis
Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control-from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders. And post-9/11, the Arab Spring and the BRICS emerging markets, e-commerce and social networks have made this updated and expanded edition of Culture Clash indispensible.

Culture Clash 2 Volume 2: Managing the Global

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    A Paperback / softback by Thomas Zweifel

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      Publisher: Select Books Inc
      Publication Date: 16/07/2013
      ISBN13: 9781590799611, 978-1590799611
      ISBN10: 1590799615
      Also in:
      Management and management techniques Sales and marketing

      Description

      Book Synopsis
      Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control-from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders. And post-9/11, the Arab Spring and the BRICS emerging markets, e-commerce and social networks have made this updated and expanded edition of Culture Clash indispensible.

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