Description

Book Synopsis
By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

Creating Ever-Cool: A Marketer's Guide to a Kid's

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    A Hardback by Gene Del Vecchio

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      View other formats and editions of Creating Ever-Cool: A Marketer's Guide to a Kid's by Gene Del Vecchio

      Publisher: Pelican Publishing Co
      Publication Date: 30/09/1997
      ISBN13: 9781565542563, 978-1565542563
      ISBN10: 1565542568

      Description

      Book Synopsis
      By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

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