Sales and marketing management Books

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Book SynopsisProfessor Malcolm McDonald was formerly a Professor of Marketing and Deputy Director at Cranfield University School of Management and is now an Emeritus Professor. Based in the UK, he is also an Honorary Professor at Warwick Business School and the author of Malcolm MacDonald on Marketing Planning, also published by Kogan Page. Dr Beth Rogers was formerly a Business Development Manager at Portsmouth Business School and chaired project board developing National Occupational Standards for UK professional sales. Based in the UK, she is now the Director of two organisations and writes articles for business publications.Trade Review"Soundly based on accepted theory, this book represents an inestimable practical guide to key account management. As a rare collection of wisdom and insight into KAM, it has great value for practitioners and students, and is highly recommended for those aiming for the AKAM Diploma. Malcolm McDonald and Beth Rogers were among the very first in the UK to acknowledge and research KAM, making important contributions to this professional discipline which is still poorly understood by most companies." * Dr Diana Woodburn, Chairman of the Association for Key Account Management *"This book is an up-to-date and comprehensive piece of knowledge on key account management. The solid frameworks and practical insights it contains, together with the expertise and passion of the authors, offer the reader an engaging learning tool for successful KAM." * Dr Rodrigo Guesalaga, Director of the KAM Best Practice Research Club, Cranfield University *"I found this book to be integrating and interesting as it offers some new insights into Key Account Management. I believe that this book is a 'must read' for anyone who is working as a Key Account Manager or who is planning to introduce KAM into their organisation." * Dr Kenneth Le Meunier-FitzHugh, Senior Lecturer in Marketing, University of East Anglia *"Key account management has become increasingly critical to business success. A great combination of key account theory and practice, this book is a must-read for all business leaders." * Nick Porter, Chairman of the Association of Professional Sales *Table of Contents Section - 01: Introducing key account management; Section - 02: The role of key accounts in achieving business growth; Section - 03: Selecting the right key accounts; Section - 04: Understanding buying decisions; Section - 05: Key account plans; Section - 06: Understanding account-based marketing; Section - 07: People and skills for key account management; Section - 08: Going global with key accounts; Section - 09: The risks of key account management; Section - 10: The future of key account management; Section - Appendix 1: The McDonald and Rogers 10 guidelines for profitable key account management; Section - Appendix 2: A quiz for key account managers; Section - Appendix 3: Important research articles on key account management;

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Book SynopsisBetty Adamou is the Founder and Chief ResearchGame Designer at Research Through Gaming. In addition to developing ResearchGames on behalf of Fortune 500 companies and academic institutions alike, Adamou also guest lectures, writes about and gives keynote presentations and talks on Game-Based Research Methods. Adamou has won multiple awards for her work in entrepreneurship and innovation in market research.Trade Review"Incredibly well-written and insightful. Whether you're a lifelong or aspiring researcher, think of Games and Gamification in Market Research as the only guide you need to create engaging game-based surveys that deliver more reliable data. From debunking misconceptions about game-based research methods to providing easy-to-understand guidelines for designing and making game-based surveys, Adamou envisions a new and improved research landscape, driven by gamification. Side benefit... respondents will actually enjoy participating in your research!" * Kristin Luck, Growth Strategist/Adviser, Luck Collective *"Getting people to answer questions has become a case of diminishing returns in terms of engagement. Surveys have become boring! Betty Adamou took the huge responsibility of finding a way out. Tapping on human psychology and behaviour, she has worked hard on the concept of game-based research methods. It's a huge game changer! One needs to read the book to believe. I can't thank Betty enough for making research more exciting and useful." * Nasir Khan PhD CMRS, Principal Researcher and CEO, Somra-MBL Limited *"This book arms the reader with a 360-degree insight into effective, engaging market research techniques. I already have favourite chapters I'll refer to time and again." * Ade Onilude, Founder and CEO, Women in Marketing CIC *"Betty Adamou manages to blend passion and practicality - drawing on her love of gaming and her hard-won experience earned through pioneering the use of games in the context of market research. This book has something for anybody interested in the application of games and gamification, from the seasoned professional to the newcomer." * Ray Poynter, Co-founder, NewMR *"Betty Adamou is the absolute expert when it comes to games and gamification in market research. Her book is steeped in practical advice and is written in such an engaging way that you won't be able to help yourself in sharing her knowledge with others. Don't expect a dry manual. This is a great read with lots of activities to get you involved." * Fiona Blades, President and Chief Experience Officer, MESH Experience *"An interesting, informative read without the bulk. Betty Adamou is a master of her craft and this book is a gift to all who venture into the realm of games and gamification for market research. Betty takes a step back to help you focus on the psychology behind why these methods will help you succeed. A must-read for all people interested in the field." * Laura Fagan, CEO and Founder, The Pain Journal *"Games and Gamification in Market Research is the book you hope to discover. Betty Adamou invites us to collectively progress our approaches, blending in better understanding of what makes humans tick, to elicit more accurate data and insight. If you want to learn how to elevate what you do in your day-to-day from one of our industry's brightest and most innovative, this book is for you." * Danielle Todd, Account Director, Relish Research *"This book is destined to become the standard text on the subject of gamifcation and games to collect consumer data. It is a defining event in the development of gamification of data collection and will be a reference for years to come." * Andrew Jeavons, Co-founder and Director of Analytics, Signoi *"Betty Adamou is quite simply the authority on insights and gamification. Her book is a compelling and actionable guide that will help you to uncover deep consumer insight in more creative ways." * KaRene Smith, Founder, Shine Insight *Table of Contents Section - ONE: World of understanding – Overview; Chapter - 01: The impact of low participant engagement in market research; Chapter - 02: The surprising similarities between digital games and online surveys; Chapter - 03: Debunking common misconceptions in market research about games and gamification; Chapter - 04: Games and gamification: exploring definitions and why games are so engaging; Chapter - 05: The differences and similarities between games and gamification; Chapter - 06: An ontology of game-based research methods – defining research-games, gamified research and surveytainment; Chapter - 07: The scientific foundation for using game-based research methods – the six vital states and their benefit to market research; Chapter - 08: Game culture – a showcase of intrinsic engagement to help market researchers; Chapter - 09: How games and gamification are used for engagement and data collection outside of research and entertainment; Chapter - 10: The Triple E Effect – games as engaging, emotive and experiential simulations for research and insight; Chapter - 11: Case studies and results from game-based research; Chapter - 12: Five things to consider before using games and gamification for market research; Section - TWO: World of design – Overview; Chapter - 13: Fifteen ethics guidelines for designing and making game-based surveys; Chapter - 14: A vocabulary of play for game-based research – Game terminologies and inspiration; Chapter - 15: Game-based research design – Ten tips for building the right foundations; Chapter - 16: Introducing Smart Intuition and Meaningful Creativity (SIMC); Chapter - 17: Overcome these four concerns about game-based survey design; Chapter - 18: Design your game-based research – Play ‘20 for 20’; Section - THREE: World of making – Overview; Chapter - 19: Stakeholder onboarding and preparing to build your game-based survey design; Chapter - 20: Tailor-made versus ready-made game-based surveys – Differences, benefits and drawbacks; Chapter - 21: Build mode – Create, playtest, maintain and launch your game-based survey; Chapter - 22: Analysing the quality of game-based research designs; Section - FOUR: A new market research world – Overview; Chapter - 23: Building a career in game-based research; Chapter - 24: The future of game-based research; Chapter - 25: Final words

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Book SynopsisChris Daffy was an established author, speaker and writer, with over 20 years' experience helping organizations to improve customer service, experience management and loyalty building. He provided training throughout the UK and Northern Europe with clients including: Airbus; Air Products; AXA; BAE Systems; BBC; Barclaycard; Brenntag; DHL; Dorchester Hotel; JCB; Legal & General; Pizza Express; Saint Gobain Group; Toyota/Lexus; Unilever Group; Watches of Switzerland.Trade Review"This is the bible of customer experience. It has everything you need to know about the subject." * Marius Persinaru, Country President, Schneider Electric Romania *"Chris Daffy has an incredible ability to make the complicated stuff simple to understand and his work has been of great value to me personally, fantastic for my team's development and hugely beneficial for our business." * Magda Dexter, Customer Experience Director, Saint-Gobain Building Distribution Sector, UK and Ireland *"Quite frankly, I couldn't put it down! The perfect mix of stories combined with research that spans a lifetime, with wonderful examples from a broad church of industries such as Ritz-Carlton, SW Airlines and M&S. I will be buying copies for my team." * Peter van Peborgh-Gooch, General Manager - Visitor Centre, William Grant & Sons Distillers *"This is probably the most comprehensive work, providing a true 360 on the topic of loyalty, that I have read in a long time. It presents simple and clear methods without jargon, which in true Daffy style are practical, not just theoretical. This is an essential manager handbook for best practice in customer loyalty." * Nic Cunliffe, Sales Support Director, Vaillant Group UK *Table of Contents Chapter - 01: An introduction to the concept of customer loyalty management; Chapter - 02: Focusing on things that enable and enhance success and avoiding or removing those that disable it; Chapter - 03: The essential elements for success at customer loyalty management; Chapter - 04: Identifying, understanding and managing customer expectations; Chapter - 05: Critical customer experience management techniques; Chapter - 06: Creating and managing the memories that influence customer loyalty; Chapter - 07: Proven and practical customer loyalty strategy implementation tools and techniques; Chapter - 08: Measuring and monitoring what matters for customer loyalty – Experiences versus satisfaction; Chapter - 09: Turning great loyalty strategy ideas into worthwhile actions

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Book SynopsisTable of ContentsPart 1: Corporate Financial Metrics  1 Chapter 1: Revenue  3 Chapter 2: Gross Profit  7 Chapter 3: Value-to-Volume Ratio  9 Chapter 4: Net Profit  13 Chapter 5: Earnings-Based Value  17 Chapter 6: Return on Sales  23 Chapter 7: Return on Assets  25 Chapter 8: Return on Equity  27 Part 2: Marketing Planning Measures  31 Chapter 9: Market Share  33 Chapter 10: Relative Market Share  35 Chapter 11: Market Growth  37 Chapter 12: Market Demand  39 Chapter 13: Market Penetration  41 Chapter 14: Program/Nonprogram Ratio  47 Chapter 15: Program/Payroll Ratio  49 Chapter 16: Causal Forecast  51 Chapter 17: Time Series Analysis  57 Part 3: Brand Metrics  63 Chapter 18: Brand Equity  65 Chapter 19: Brand Scorecards  71 Chapter 20: Brand Premium  75 Chapter 21: Brand Contribution and Review Analysis  81 Part 4: Customers Metrics  85 Chapter 22: Net Sales Contribution  91 Chapter 23: Time-Driven Activity-Based Costing  93 Chapter 24: Segment Profitability  95 Chapter 25: Customer Profitability  99 Chapter 26: Share of Customer  101 Chapter 27: Return on CustomerSM  105 Chapter 28: New Customer Gains  109 Chapter 29: Customer Acquisition Costs  113 Chapter 30: Cost Per Lead  117 Chapter 31: Retention Rate  121 Chapter 32: Churn Rate  125 Chapter 33: Consumer Franchise  129 Chapter 34: Customer Equity and Customer Lifetime Value  133 Chapter 35: Customer Brand Value  137 Chapter 36: Customer Losses  139 Part 5: Product/Offering Metrics  143 Chapter 37: Usage  145 Chapter 38: New Product Purchase Rate  147 Chapter 39: Marketing Cost Per Unit  151 Part 6: Price Matrics  153 Chapter 40: Price  155 Chapter 41: Mark-Up Pricing  159 Chapter 42: Target Return Pricing  163 Chapter 43: Sales Price Variance  165 Chapter 44: Markdown Goods Percentage  169 Chapter 45: Profit Impact  171 Part 7: Advertising/Promotion Metrics  175 Chapter 46: Share of Voice  177 Chapter 47: Recall  179 Chapter 48: Recognition  183 Chapter 49: Reach  185 Chapter 50: Frequency  187 Chapter 51: Gross Rating Points  189 Chapter 52: Cost Per Gross Rating Point  193 Chapter 53: Response Rate  195 Chapter 54: Conversion Rate  199 Chapter 55: Advertising-To-Sales Ratio  201 Chapter 56: Promotion Profit  203 Part 8: Direct Marketing Metrics  207 Chapter 57: Direct Marketing Revenue Goals  209 Chapter 58: Direct Marketing Profit Goals  213 Chapter 59: Direct Marketing Gross Profit  215 Chapter 60: Direct Marketing Net Profit  217 Chapter 61: Direct Marketing Return On Investment  219 Part 9: Digital/Social Metrics  221 Chapter 62: Gross Page Impressions (Or Gross Page Requests)  223 Chapter 63: Word of Mouth  225 Chapter 64: Total Clicks  1 Chapter 65: Click Through Rate  229 Chapter 66: Cost Per Click  231 Chapter 67: Cost Per Action  235 Chapter 68: Pay Per Lead  237 Chapter 69: Activity Ratio for Social Media  239 Chapter 70: Deductive Social Media Return on Investment  241 Chapter 71: Resolution Time  243 Chapter 72: Social Media Profitability  245 Chapter 73: Bounce Rate  247 Chapter 74: Return On Advertising Spend  249 Part 10: Place/Distribution Metrics  251 Chapter 75: Cost Per Sales Dollar  253 Chapter 76: Transactions Per Customer  255 Chapter 77: Transactions Per Hour  257 Chapter 78: Average Transaction Size  259 Chapter 79: Avergage Items Per Transaction  261 Chapter 80: Hourly Customer Traffic  265 Chapter 81: Returns to Net Sales  267 Chapter 82: Inventory Turnover  269 Chapter 83: Percent Inventory Carrying Costs  271 Chapter 84: Gross Margin Return on Inventory Investment  273 Chapter 85: Sales Per Square Foot  277 Chapter 86: Sales/Profits Per Employee  279 Chapter 87: Retail Close Ratio  281 Chapter 88: Retail Margin Percentage  285 Chapter 89: Percent Utilization of Discounts  287 Chapter 90: Shrinkage to Net Sales  289 Part 11: Sales Metrics Chapter 91: Net Sales Contribution  297 Chapter 92: Absolute Index  299 Chapter 93: Relative Index  303 Chapter 94: Percent of Sales  305 Chapter 95: Independent Sales Representative Analysis  309 Chapter 96: Turnover Rate  311 Chapter 97: Recruiting  315 Chapter 98: Breakdown Approach  317 Chapter 99: Workload Approach  321 Chapter 100: Sales Performance Quotas  327 Chapter 101: Average Sales Per Call  335 Chapter 102: Close Process and Close Ratio  337 Chapter 103: Cost Per Call  341 Chapter 104: Break-Even Sales Volume  343 Chapter 105: Sales Productivity  347 Chapter 106: Four Factor Model  351 Chapter 107: Sales Variance Analysis  355 Chapter 108: Sales Volume Variance  361 Chapter 109: Sales Enablement  365 Chapter 110: Net Promoter ScoreR  367 Index

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Book Synopsis

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Book SynopsisThis book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China''s markets, marketing research and marketing practices.

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Book SynopsisHave a sales plan? Now you need a marketing plan. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create a plan using proven, affordable marketing tactics for both digital and traditional strategies. You''ll have a year long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business.

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Book SynopsisThis book teaches marketing strategies for corporate success, covering fundamentals, business strategy, case studies, contemporary issues, and self-testing material. Aimed at postgraduate and undergraduate Business Administration students.

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Book SynopsisGraham Little's book series offers practical leadership principles for any organization, covering profit responsibility, sales growth, team management, key accounts, coaching, motivation, territory organization, and operations coordination.

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Book SynopsisIn this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weaknesses.

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Book SynopsisProvides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer''s trust and make sales.

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Book SynopsisThe main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.Table of ContentsSECTION 1: EXPLORING THE POSITIONING OF THE SALES FUNCTION; SECTION 2: SALES RELATIONSHIP WITH THE CUSTOMER; SECTION 3: SALES MANAGEMENT; SECTION 4: NEW FORMS OF SELLING

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThe Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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