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Book Synopsis
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China''s markets, marketing research and marketing practices.

Handbook of Contemporary Marketing in China:

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    A Hardback by Cheng Lu Wang

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      Publisher: Nova Science Publishers Inc
      Publication Date: 01/03/2011
      ISBN13: 9781617616891, 978-1617616891
      ISBN10: 1617616893
      Also in:
      Business and Management Sales and marketing management

      Description

      Book Synopsis
      This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China''s markets, marketing research and marketing practices.

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