Description

Book Synopsis


Table of Contents
Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing

Sustainable Marketing

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    £999.99

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    A Paperback by Diane Martin, John Schouten

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      Publisher: Pearson Education
      Publication Date: Publication Date: 11/1/2013 12:00:00 AM
      ISBN13: 9781292040899, 978-1292040899
      ISBN10: 1292040890
      Also in:
      Sales and marketing management

      Description

      Book Synopsis


      Table of Contents
      Chapter 1: An Introduction to Sustainable Marketing
      Chapter 2: Sustainable Marketing Strategy
      Chapter 3: Ethical Dimensions of Sustainable Marketing
      Chapter 4: The Marketing Environment and Processes
      Chapter 5: Consumer Behavior and Sustainable Marketing
      Chapter 6: Measurement and Research for Sustainable Marketing
      Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability
      Chapter 8: Global Problems, Global Opportunities
      Chapter 9: Sustainable Products and Services
      Chapter 10: Sustainable Branding and Packing
      Chapter 11: Marketing Channels: Sustainability in the Value Chain
      Chapter 12: Sustainable Pricing
      Chapter 13: Sustainable Marketing Communication
      Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships
      Chapter 15: Digital Media and Sustainable Marketing

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