Description

Book Synopsis
This book teaches marketing strategies for corporate success, covering fundamentals, business strategy, case studies, contemporary issues, and self-testing material. Aimed at postgraduate and undergraduate Business Administration students.

Marketing Management: Concepts, Cases, Challenges

Product form

£17.99

Includes FREE delivery

RRP £23.99 – you save £6.00 (25%)

Order before 4pm today for delivery by Wed 25 Mar 2026.

A Paperback / softback by Madabusi Govindarajan

1 in stock


    View other formats and editions of Marketing Management: Concepts, Cases, Challenges by Madabusi Govindarajan

    Publisher: PHI Learning
    Publication Date: 01/08/2007
    ISBN13: 9788120332591, 978-8120332591
    ISBN10: 8120332598

    Description

    Book Synopsis
    This book teaches marketing strategies for corporate success, covering fundamentals, business strategy, case studies, contemporary issues, and self-testing material. Aimed at postgraduate and undergraduate Business Administration students.

    Recently viewed products

    © 2026 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account