Description

Book Synopsis
The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

Table of Contents
SECTION 1: EXPLORING THE POSITIONING OF THE SALES FUNCTION; SECTION 2: SALES RELATIONSHIP WITH THE CUSTOMER; SECTION 3: SALES MANAGEMENT; SECTION 4: NEW FORMS OF SELLING

Achieving a Strategic Sales Focus

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    Order before 4pm today for delivery by Fri 26 Jun 2026.

    A Paperback by Kenneth Le Meunier-FitzHugh, Tony Douglas

    15 in stock


      View other formats and editions of Achieving a Strategic Sales Focus by Kenneth Le Meunier-FitzHugh

      Publisher: Oxford University Press, USA
      Publication Date: 6/16/2016 12:00:00 AM
      ISBN13: 9780198706649, 978-0198706649
      ISBN10: 0198706642
      Also in:
      Business strategy Sales and marketing Sales and marketing management

      Description

      Book Synopsis
      The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

      Table of Contents
      SECTION 1: EXPLORING THE POSITIONING OF THE SALES FUNCTION; SECTION 2: SALES RELATIONSHIP WITH THE CUSTOMER; SECTION 3: SALES MANAGEMENT; SECTION 4: NEW FORMS OF SELLING

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