Online marketing / Social media marketing Books

Book SynopsisNow in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.Trade ReviewThis is a textbook written by an author with a lot of professional experience. Blakeman’s book explains many useful IMC concepts and practices in easy-to-understand language. This book also contains many practitioners’ insights into how to plan and execute a successful IMC campaign. -- Kenneth C. C. Yang, University of Texas at El PasoThe third edition of Integrated Marketing Communication is a big step forward in the literature on our discipline. Robyn Blakeman covers all communication categories, including social media, alternative media, digital media, public relations, sales promotion, direct marketing, and all forms of traditional media. The focus is on how to successfully use IMC to build your brand. The key, according to Blakeman, is relationship building with individual customers, one-by-one. The third edition of the text tells readers how this is done. Blakeman tells us when and why IMC works. And, just as importantly, she tells us when and why IMC fails. This is an important read for IMC practitioners and scholars alike. -- Archie Sader, West Virginia UniversityBlakeman explains IMC in ways that undergraduates can grasp and implement both in the classroom and in their career paths. While updating the foundational constructs, the third edition also provides a holistic perspective of both strengths and problems inherent in IMC and media. The chapters on social, mobile, and alternative media alone make the text worth considering, as do the case studies included in each chapter. True to the title, this text is an innovative encounter with IMC from idea to implementation for both student and faculty. -- Tim Chandler, Hardin-Simmons UniversityTable of Contents 1 Integrated Marketing Communication  2 IMC Marketing Plans  3 Branding and Positioning  4 Creative Briefs  5 The Creative Process  6 Copywriting  7 Campaigns  8 Public Relations  9 Newspaper Advertising 10 Magazine Advertising 11 Radio Advertising 12 Television Advertising 13 Out-of-Home and Transit Advertising 14 Direct Marketing 15 Sales Promotion 16 Internet Marketing and Social Media 17 Mobile Media Marketing 18 Alternative Media Advertising

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Book SynopsisNow in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.Trade ReviewThis is a textbook written by an author with a lot of professional experience. Blakeman’s book explains many useful IMC concepts and practices in easy-to-understand language. This book also contains many practitioners’ insights into how to plan and execute a successful IMC campaign. -- Kenneth C. C. Yang, University of Texas at El PasoThe third edition of Integrated Marketing Communication is a big step forward in the literature on our discipline. Robyn Blakeman covers all communication categories, including social media, alternative media, digital media, public relations, sales promotion, direct marketing, and all forms of traditional media. The focus is on how to successfully use IMC to build your brand. The key, according to Blakeman, is relationship building with individual customers, one-by-one. The third edition of the text tells readers how this is done. Blakeman tells us when and why IMC works. And, just as importantly, she tells us when and why IMC fails. This is an important read for IMC practitioners and scholars alike. -- Archie Sader, West Virginia UniversityBlakeman explains IMC in ways that undergraduates can grasp and implement both in the classroom and in their career paths. While updating the foundational constructs, the third edition also provides a holistic perspective of both strengths and problems inherent in IMC and media. The chapters on social, mobile, and alternative media alone make the text worth considering, as do the case studies included in each chapter. True to the title, this text is an innovative encounter with IMC from idea to implementation for both student and faculty. -- Tim Chandler, Hardin-Simmons UniversityTable of Contents 1 Integrated Marketing Communication  2 IMC Marketing Plans  3 Branding and Positioning  4 Creative Briefs  5 The Creative Process  6 Copywriting  7 Campaigns  8 Public Relations  9 Newspaper Advertising 10 Magazine Advertising 11 Radio Advertising 12 Television Advertising 13 Out-of-Home and Transit Advertising 14 Direct Marketing 15 Sales Promotion 16 Internet Marketing and Social Media 17 Mobile Media Marketing 18 Alternative Media Advertising

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Book Synopsis“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a marketer? How does voice fit with a marketer’s other channels, particularly online and mobile? What is appropriate content for this new channel and how can a marketer best go about creating that content? What are the legal and ethical issues that marketers need to address? What makes for a good development partner to implement voice initiatives? And what metrics should marketers use to judge the success of their voice efforts?Filled with real-world examples and behind-the-scenes stories, Voice Marketing is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment. Trade ReviewVoice Marketing:Harnessing the Power of Conversational AI to Drive Customer Engagement is an insightful and informative book that demystifies the world of voice assistants and provides practical strategies for leveraging this emerging technology to drive business growth. The authors' clear and concise writing style makes complex topics easy to understand, making this book a must-read for anyone looking to stay ahead of the curve in the rapidly evolving world of marketing. -- Shelly Palmer, professor of advanced media in residence at Syracuse Universty's S.I. Newhouse School of Public Communications, CEO of The Palmer Group, and author of five books, including Blockchain – Cryptocurrency, NFTs & Smart ContractsTable of ContentsForeword by Philip KotlerChapter 1: Marketing over Voice ApplicationsGuest Perspective 1: The Marketing Industry is Up Next for AI Disruption, by Paul Roetzer, AI Marketing InstituteGuest Perspective 2: The Google Voice Landscape, by Danny Bernstein, formerly of GoogleExtended Case Study: Nike & Reebok New Product IntroductionsChapter 2: Branding in a Voice-First WorldGuest Perspective 1: Why Brands Have a Crucial Role to Play in Our Voice-Activated Digital Future, by David Roth, The Store – WPP, BrandZ, and BAV GroupGuest Perspective 2: Deviating from General Purpose Assistants: Custom Intelligent Voice Assistants, by Jason Fields, VoicifyExtended Case Study: General Mills Lucky Charms Brand BuildingChapter 3: Audio Branding and Its ImportanceGuest Perspective 1: The Science of Voice Branding, by Charles Spence, Oxford UniversityGuest Perspective 2: Black Voices Matter: The Quest for Sonic Diversity, by Steve Keller, Studio Resonate, SXM MediaExtended Case Study: McDonald’s UK Mobile Voice OrderingChapter 4: Understanding the Audience for VoiceGuest Perspective: Algorithmic Bias in Audio AI, by Kalinda Ukanwa, University of Southern CaliforniaExtended Case Study: Butterball Turkey Voice HotlineChapter 5: Data Privacy and Ethical ConsiderationsGuest Perspective: Trust: The Essential Element for the Growth of Voice Assistance, by John Stein, the Open Voice NetworkExtended Case Study: Sony Hand Wash Tunes Help Families Fight COVID 19Chapter 6: Goals and KPIs for Voice MarketingGuest Perspective: Some Notes on Recent Voice Research: Listen to the Second Voice, by Michael Brazeal, Roosevelt UniversityExtended Case Study: Allstate Customer CareChapter 7: Developing Marketing Content for VoiceGuest Perspective: Content That Keeps Them Coming Back, by Sarah Andrew Wilson, Matchbox.ioExtended Case Study: Dominos Chapter 8: The Advantage of Marketing the Voice ExperienceGuest Perspective 1: Build It and They Won’t Come: Shout It from the Rooftops and They Will, by James Poulter and Suze Cooper, Vixen Labs, Guest Perspective 2: Beyond the Smart Speaker, Roger Kibbe, North America Bixby Labs, Samsung Research AmericasExtended Case Study: Using Your Voice to Share a Coke Chapter 9: Analyzing, Maintaining, and Refining a Voice StrategyGuest Perspective: Voice Analytics: Getting from Learning to Real World Value, by Romina Pankoke, Vixen Labs and Women in VoiceExtended Case Study: Finish Dishwasher Pro Detergent Chapter 10: Voice Implementations Across IndustriesAutomotive Perspective: Industry Implications of Voice: Opportunities of Voice Apps in the Car, by Shyamala Prayaga, formerly of Ford Motor CompanyBanking, Finance & Insurance Perspective: Improving the Customer Experience While Improving Operations, Robin Keira, DigitalscoutingEntertainment Perspective: Entertainment, Entertainment Marketing and Voice Tech, Donald Buckley Treehouse and (previously)Warner Bros.Healthcare Perspective: Supporting Post Op Patients, by Sirish Kondabalu, OrthobulletsRetail Perspective: The Effect That Voice Will Have on Retail, by Gwen Morrison, WPP’s Global Retail Practice and Candezant Advisory and Manolo Almagro, Q DivisionExtended Case Study: Mercedes Benz In-Care ExperienceChapter 11: Voice for Now and the FutureGlossary Further ReadingAcknowledgmentsAbout the AuthorsIndex

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Book SynopsisA primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they''re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

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Book SynopsisIn the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean—the cuttlefish—marketers can go on the offensive and thrive.

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Book SynopsisIn this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about, or you're armed with a business degree, Ewen's upbeat and accessibly written Million-Dollar Blueprint will help you: --Find out who's buying what and develop lucrative solutions to meet market needs --Grab and keep the attention of prospective buyers with irresistible offers --Create a follow-up system of additional offers to boost income and grow your business --Automate your business so you can enjoy the ultimate rewards of profits, time, and leisure --Duplicate your business(es) to multiply your total income

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Book SynopsisHidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best Seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads--using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.

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Book SynopsisBeat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out onlineTable of ContentsIntroduction Part 1: Establish a Solid Marketing Foundation Chapter One: Use the 5 M's of Marketing to Build a Solid Foundation Chapter Two: Understanding The Basic Online Marketing Funnel Chapter Three: Google 101: How Search Engines Work Part 2: Launch a Simple Website that Google and People Will Love Chapter Four: Launch a Basic Site That's Poised For Customization Chapter Five: Reach More Visitors With Small Business SEO Basics Chapter Six: Design an Engaging Site That Builds Trust With Your Audience Chapter Seven: Generate More Leads Using Website Conversion Units Chapter Eight: Use Google Analytics to Measure the Online Marketing Funnel Part 3: Publish Killer Content That Your Customers Crave Chapter Nine: Beat Your Competition With a Content Roadmap Chapter Ten: Connect With Your Audience Using Small Business Blogging Basics Chapter Eleven: Be Seen and Heard With Online Video and Podcasts Part 4: Spread the Word and Increase Your Online Visibility and Traffic Chapter Twelve: Reach Your Target Audience Across The Web Chapter Thirteen: Join The Discussion on Social Media Sites Chapter Fourteen: Reach More Customers Using PPC Basics APPENDIX: The Road Ahead: Tools for Small Business Marketers Next Steps for Small Business Marketers Throw Away Your Newspaper and Become a Digital Citizen! 10 Books Every Small Business Owner Should Read

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Book SynopsisBeat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out onlineTable of ContentsIntroduction Part 1: Establish a Solid Marketing Foundation Chapter One: Use the 5 M's of Marketing to Build a Solid Foundation Chapter Two: Understanding The Basic Online Marketing Funnel Chapter Three: Google 101: How Search Engines Work Part 2: Launch a Simple Website that Google and People Will Love Chapter Four: Launch a Basic Site That's Poised For Customization Chapter Five: Reach More Visitors With Small Business SEO Basics Chapter Six: Design an Engaging Site That Builds Trust With Your Audience Chapter Seven: Generate More Leads Using Website Conversion Units Chapter Eight: Use Google Analytics to Measure the Online Marketing Funnel Part 3: Publish Killer Content That Your Customers Crave Chapter Nine: Beat Your Competition With a Content Roadmap Chapter Ten: Connect With Your Audience Using Small Business Blogging Basics Chapter Eleven: Be Seen and Heard With Online Video and Podcasts Part 4: Spread the Word and Increase Your Online Visibility and Traffic Chapter Twelve: Reach Your Target Audience Across The Web Chapter Thirteen: Join The Discussion on Social Media Sites Chapter Fourteen: Reach More Customers Using PPC Basics APPENDIX: The Road Ahead: Tools for Small Business Marketers Next Steps for Small Business Marketers Throw Away Your Newspaper and Become a Digital Citizen! 10 Books Every Small Business Owner Should Read

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Book SynopsisDigital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions.With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing.In the end, it’s all about how you engage and serve your customers and potential customers.As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital EconomyIn How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.Trade Review“If you read only one book to help you figure out how to market and brand yourself, your products, or your services so that you can truly compete in the New Digital Economy, How to Become a Rock Star Chef is the one. Get it and read it now.” ---Mark Erickson, CMC, Vice President Culinary Development, Culinary Institute of America

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Book SynopsisHow does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.Table of ContentsAcknowledgements Foreword Introduction: One-Click Cash Money Chapter 1 The Rabbit Hole and the Red Pill Chapter 2 Creating a Success Philosophy and Mindset Chapter 3 Secret Success Ingredients-Your Personal Brand Chapter 4 The Evolution of Google Rankings and the Trust Matrix Chapter 5 Choosing Your Niche Market Chapter 6 Pushbutton Trust and Traffic Chapter 7 Bones of the Brand and Blog Chapter 8 Experience-Based Solutions-The Blog Launch Chapter 9 12-Step Trust Funnel Ranking Formula Chapter 10 Value-Added Promotions and the Auto List Builder Chapter 11 Video Marketing and the Power of YouTube Chapter 12 Amazon Kindle: Instant Authority, Traffic, and Earnings Chapter 13 Leveraging Facebook and Other Social Sites Conclusion: The Wealth War Cry

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Book SynopsisWhat Does it Take to Be an Online Rockstar JVZoo is an amazing resource for entrepreneurs to turn their knowledge into digital products and recruit hundreds or thousands in their field to promote those products. Whether you are a business consultant, lawyer, real estate agent, or even someone who knows how to build the perfect birdhouse, JVZoo allows you to put your knowledge into a format that can be sold and profited from. While the rest of the world looks for jobs, JVZoo’s members create their own. In the three years that JVZoo has been around, it’s members have generated over $100 million in sales revenue. Our members are mainly people who started making money online as a part-time venture. Rockstars of JVZoo is a compilation of case studies, written by people just like you, people who listened to their inner voices and created jobs for themselves. Everything you are about to read in this book has been achieved by ordinary people who did that one thing that separates entrepreneurs from the rest of society: they took action.

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Book SynopsisCrack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.Table of ContentsAcknowledgements Introduction Chapter 1 The Mind and Three Imperatives Chapter 2 Mind Mysteries Chapter 3 The Seven Pathways Chapter 4 #1 Identify the Persona Chapter 5 Stimulate Emotion Chapter 6 Calm the Mind Chapter 7 Position / Reposition Chapter 8 Storytelling Chapter 9 Interpret Chapter 10 Permission to Act Chapter 11 Mind Pathway Comprehension by Channel Chapter 12 Coming Full Circle: Pathways as Strategy Chapter 13 Persona #1: Trailblazers/Early Adopters Chapter 14 Persona #2: My Brand/My lifestyle/My Growth Chapter 15 Persona #3: Money Matters Chapter 16 Persona #4: On Financial Edge Chapter 17 Persona #5: Right Thing to Do Chapter 18 Persona #6: Love and Social Relationships Chapter 19 Persona #7: Adrenaline Seekers: Opportunists Chapter 20 Persona #8: Safe Players Chapter 21 Persona #9: Hiding My Compulsion Chapter 22 Persona #10: Fifty Plus Chapter 23 Persona #11: Business 8 to 5 Chapter 24 Persona #12: Did I Matter?,/p> About the Author End Notes CustomerMindCode.com Resources

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Book SynopsisWithin The Amazon Jungle, Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success. Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick’s Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling―on and off Amazon is the best way for how to sell on Amazon. How do you sell on Amazon? Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers how to start selling on Amazon and how to sell products on Amazon build credibility and staying power by creating a winning brand―the superpower that can give them back control. Jason’s expertise in identifying winning products on Amazon and Rick’s success building brands off of the platform make them a formidable team and the answer to today’s question: How to succeed on a platform you can’t afford to avoid? If you’re asking, how do I sell on Amazon or how to become an Amazon seller this book is for you. It’s great for existing sellers and for how to sell on Amazon for beginners.

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Book SynopsisWritten by an expert on the new age of Internet networking and a practicing dentist who owns a multi-million-dollar Texas practice, Industry Influencer helps readers unlock “Triangle of Genius” to turn side hustles into lucrative and meaningful online engagements. Dr. Glenn Vo delivers a unique twist on traditional business advice, empowering readers to find their “Triangle of Genius” as a way to connect with the nearly 4 billion people on social media. Consumers are buying products and making choices on Facebook, Instagram, LinkedIn and their equivalents in nanoseconds. Every 24 hours, a million more people join this tremendous force. Industry Influencer is highly appealing to business owners and entrepreneurs who have found themselves struggling to catch up with the relentless pace of industry influence. They’ve spent countless dollars on hiring outside agencies. They’re looking for a foothold in this exciting, but rocky, new world. Now, Industry Influencer teaches them how to have more fun and make more money while sharing their passions with up to 4 billion people.

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Book SynopsisTHE SECRETS TO DRIVING HIGH-OCTANE PROFITS. It’s time for dealerships to open their eyes to marketing blind spots—and embrace innovative twenty-first-century strategies before it’s too late. The rise of digital marketing has forever changed how dealers interact with consumers—and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data—and focus on the proven metrics that matter. This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That’s why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, “This is a book that every dealer principal should be required to read.”

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Book SynopsisStreams of Income is a guide to making the ideal day an everyday occurrence by building multiple streams of income. Multiple streams of income might sound nice, but is it actually possible? YES! Anyone can build a business that creates multiple streams to supplement income or maybe even provides a way to leave their current job. In Streams of Income, online business coach Ryan Reger unpacks the three main online business models and helps readers determine which one is the best fit for them. He also provides the resources readers need to take action and even goes into discovering the “why” for starting an online business. Whether the goal is to spend more time with family, be able to give more to important causes, or saving for kids’ college or retirement, Ryan gives readers the tools they need to reach their goals and live the multiple income streams dream.

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Book SynopsisIn Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.

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Book SynopsisIn Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.

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Book SynopsisIn this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.

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Book SynopsisStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

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Book SynopsisSkyrocket Your Business with Social Media BrandingThe P.A.I.D. Equation guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative—let’s get started!Grow your business and your brand. Isis Breanna created this guide book to help small business owners acclimate to social media branding and promoting digital products and goods. Learn how to utilize an instagram following to your advantage without a business development manager. P.A.I.D stands for how to (P)personalize the experience of your audience, bring (A)awareness to your business daily, create an (I)intimate relationship with those who are ready to shop from you, and increase (D)demand for purchases!Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. Inside, you’ll find: Marketing and social media branding guidelines to grow your business Business strategies to inspire purchases of your digital products and courses An online business book taking digital serial entrepreneurs to the next level If you're looking for social media marketing books, books for business owners and serial entrepreneurs, or if you liked Hook Point, The Nuclear Effect, or The Fearless Woman's Guide to Starting a Business, you’ll love The P.A.I.D. Equation.Trade Review“Businesses get launched every day, but very few understand the formula needed to stay in the game. As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist “Isis showcases how to build and grow a business in such an unique way! The P.A.I.D. framework is going to impact so many business owners. Definitely a must-read for entrepreneurs who aspire to be industry leaders.” —Sade Kelly, time management coach

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Book SynopsisTHE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.No matter how experienced you are, you will learn something important from this book!SPRINT Chief Digital Officer, Rob RoyCustomers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don''t are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: Organizational resistance, Outdated technology, Inadequate funding, The wrong talent, and Lack of alignment on what the vision for the future should be.All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG.As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will: Maximize their competitiveness in the market, Identify the quick wins that will help them out of the gate, and Ultimately drive the transformation needed to bring their company into alignment with today''s digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.In the book''s Foreword, written by Michelle McKenna, former Disney Executive, the technology leader behind The Wizarding World of Harry Potter, and the current CIO of the National Football League, McKenna says this about Tiersky and his approach:Howard Tiersky has been my secret weapon every place I''ve been because he is, I think, one of the brightest, most collaborative and best creative thinkers I''ve ever worked with. I''m happy that he''s now writing it all down and that others can now know what up until now has been known only to his clients. This book provides a very readable, but detailed, pragmatic guide to how to drive digital transformation in the real world,'' including both specific steps to follow and many anecdotes to put them in context. You will find methodologies, techniques and formerly top-secret tricks that can make a huge difference for you. Even if you''ve already hired the best agency or consultancy in the field, reading this book and applying its principles will help you understand and manage your transformation in a way that you get real sustainable change that can survive and thrive long after the last consultant leaves the building.

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Book SynopsisRelaunching websites every couple of years is costly, disruptive and unsustainable. Holistic website planning means taking the time to consider people, process and your environment to plan and build your website and even make your next redesign your last.This practical guide outlines the 8-step process for planning a website that is fit for purpose, and ready to scale up as your company grows. Read this book and learn: How to identify your requirements and streamline the process to build a successful website Why people sit at the heart of your digital activity How data-led decisions help to continually improve website performance Why building a long-term digital asset supports your business growth How to write a detailed brief for an agency, freelancer or internal team

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