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Book Synopsis

THE SECRETS TO DRIVING HIGH-OCTANE PROFITS.
It’s time for dealerships to open their eyes to marketing blind spots—and embrace innovative twenty-first-century strategies before it’s too late.
The rise of digital marketing has forever changed how dealers interact with consumers—and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data—and focus on the proven metrics that matter.
This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That’s why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, “This is a book that every dealer principal should be required to read.”

Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste

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    RRP £13.99 – you save £0.70 (5%)

    Order before 4pm today for delivery by Tue 7 Jul 2026.

    A Paperback by Jeremy Anspach

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      View other formats and editions of Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste by Jeremy Anspach

      Publisher: Advantage Media Group
      Publication Date: 29/06/2021
      ISBN13: 9781642252262, 978-1642252262
      ISBN10: 1642252263

      Description

      Book Synopsis

      THE SECRETS TO DRIVING HIGH-OCTANE PROFITS.
      It’s time for dealerships to open their eyes to marketing blind spots—and embrace innovative twenty-first-century strategies before it’s too late.
      The rise of digital marketing has forever changed how dealers interact with consumers—and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disrupters. For the first time in book form, Jeremy Anspach lays out these revolutionary methodologies in plain, easy-to-understand language, designing how-to concepts that will help you avoid drowning in useless data—and focus on the proven metrics that matter.
      This is the fact-based guidebook the industry has been waiting for, providing easily executable solutions for gaining market share and building a powerful advantage over your competition. That’s why Rhett Ricart, 2020 NADA Chairman and CEO of Ricart Automotive, says, “This is a book that every dealer principal should be required to read.”

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