Integrated Marketing Communication: Creative Strategy from Idea to Implementation

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Paperback / softback by Robyn Blakeman Short Description:

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for... Read more

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Publisher: Rowman & Littlefield
Publication Date: 01/02/2018
ISBN13: 9781538101056, 978-1538101056
ISBN10: 153810105X

Number of Pages: 368

Non Fiction , Business, Finance & Law