Description
Book SynopsisCrack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
Table of ContentsAcknowledgements Introduction Chapter 1 The Mind and Three Imperatives Chapter 2 Mind Mysteries Chapter 3 The Seven Pathways Chapter 4 #1 Identify the Persona Chapter 5 Stimulate Emotion Chapter 6 Calm the Mind Chapter 7 Position / Reposition Chapter 8 Storytelling Chapter 9 Interpret Chapter 10 Permission to Act Chapter 11 Mind Pathway Comprehension by Channel Chapter 12 Coming Full Circle: Pathways as Strategy Chapter 13 Persona #1: Trailblazers/Early Adopters Chapter 14 Persona #2: My Brand/My lifestyle/My Growth Chapter 15 Persona #3: Money Matters Chapter 16 Persona #4: On Financial Edge Chapter 17 Persona #5: Right Thing to Do Chapter 18 Persona #6: Love and Social Relationships Chapter 19 Persona #7: Adrenaline Seekers: Opportunists Chapter 20 Persona #8: Safe Players Chapter 21 Persona #9: Hiding My Compulsion Chapter 22 Persona #10: Fifty Plus Chapter 23 Persona #11: Business 8 to 5 Chapter 24 Persona #12: Did I Matter?,/p> About the Author End Notes CustomerMindCode.com Resources
