Description
Book SynopsisBeat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online
Table of ContentsIntroduction Part 1: Establish a Solid Marketing Foundation Chapter One: Use the 5 M's of Marketing to Build a Solid Foundation Chapter Two: Understanding The Basic Online Marketing Funnel Chapter Three: Google 101: How Search Engines Work Part 2: Launch a Simple Website that Google and People Will Love Chapter Four: Launch a Basic Site That's Poised For Customization Chapter Five: Reach More Visitors With Small Business SEO Basics Chapter Six: Design an Engaging Site That Builds Trust With Your Audience Chapter Seven: Generate More Leads Using Website Conversion Units Chapter Eight: Use Google Analytics to Measure the Online Marketing Funnel Part 3: Publish Killer Content That Your Customers Crave Chapter Nine: Beat Your Competition With a Content Roadmap Chapter Ten: Connect With Your Audience Using Small Business Blogging Basics Chapter Eleven: Be Seen and Heard With Online Video and Podcasts Part 4: Spread the Word and Increase Your Online Visibility and Traffic Chapter Twelve: Reach Your Target Audience Across The Web Chapter Thirteen: Join The Discussion on Social Media Sites Chapter Fourteen: Reach More Customers Using PPC Basics APPENDIX: The Road Ahead: Tools for Small Business Marketers Next Steps for Small Business Marketers Throw Away Your Newspaper and Become a Digital Citizen! 10 Books Every Small Business Owner Should Read
