Hospitality, sports and leisure industries Books
Business Expert Press Enhancing Satisfaction in Travel: Overcoming
Book SynopsisWhy do so many of us love to travel? What does travel at its best offer? What causes us to be disappointed sometimes in our trips, and how can people in the travel industry work with us to prevent such disappointment and promote optimal travel experiences?As a clinical psychologist and an avid traveller, the author wanted to write a book that offers fresh perspectives on these questions. The reader will learn to think about the nature of travel and about solutions to common travel problems in a new way. Strategies informed by psychological theory and research that travel providers can use to enhance our travel encounters will be given.Questions explored include:- What does our personality have to do with our travel satisfaction?- Why can seeking perfection in travel be so detrimental to our trip happiness?- What can be done to overcome travel fatigue and boredom?- How does trying to keep up with the often unrealistic depictions of travel on social media undermine our travel joy?- How do we prepare for trips in ways that spark excitement and receptivity for what is to come?- What can enhance the enjoyment trips give us long after they are over?This book will be of great interest to those in the hospitality and travel industry (both students and professionals) and general readers who want to better understand the complexities of the psychology of travel. It will serve as an invaluable guide to all who would like to learn what it means to travel well.
£25.16
Springer Nature Switzerland AG Management and Marketing of Wine Tourism
Book SynopsisThis book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. Trade Review“The volume does provide a comprehensive reference for researchers, practitioners and policy makers who are in need of working knowledge about the management and marketing of wine tourism. It will be a valuable addition to the existing literature on wine tourism management and marketing.” (Saurabh Kumar Dixit, Information Technology & Tourism, Vol. 21, 2019)Table of Contents1. 1. WINE TOURISM: definitions, evolution The business of wine tourism: evolution and challenges Cristina Santini Abstract: The wine business has evolved over the years; wine tourism has evolved, too. New challenges have emerged from the market and the wine tourism as a product has been reshaped in order to meet tourists’ demand. Thus, what are the strategies that companies can pursue in wine tourism? This chapter will describe how wineries have changed their approach to tourists and it will highlight pro e cons of emerging business strategies. Data and information will be collected from academic and professional sources. A background literature will be provided in order to motivate research designing in data collection and to offer a theoretical framework for the work. Transforming wine tourism and destinations: the implications of co-creation on empowering wine tourists and wine communities Marianna Sigala, University of South Australia Case studies: Make-your-own wine at Pasadena winery: from wine consumers to wine makers Marianna Sigala, University of South Australia The Wine Foundry: bringing wine communities, wine experts and wine consumers together to co-create wine experiences Marianna Sigala, University of South Australia 2. 2. WINE TOURISTS: profile, needs, behavior Uncorking the Potential of Wine Language for Young Wine Tourists Dr Allison Creed and Assoc. Prof Peter McIlveen University of Southern Queensland Abstract Effective communication with consumers underpins growth in wine knowledge that, in turn, contributes to growth in wine consumption (Knott, 2004). Yet wine language is full of fuzzy concepts (Ballester, Patris, Symoneaux, & Valentin, 2008) and the very act of naming sensory experiences can be an act of categorisation, demarcation, separation, or rejection. Indeed, wine consumers experience more of the intrinsic characteristics of a wine after they receive product information (Henley, Fowler, Yuan, Stout, & Goh, 2011). In this chapter, we consider the language used to talk about wine, specifically the personification of wine (e.g., powerful, fleshy, sexy). We demonstrate that metaphoric language is integral to the experience of wine. We conclude that metaphoric language is a platform for engaging younger wine tourists in the cellar door experience, which is a significant revenue source for micro, small, and medium wineries (Dodd, 2000).Factors Influencing Consumer Wine Choice - The Case of Wine Tourism Margaret Connolly MARGARET CONNOLLY Dublin Institute of Technology Using Importance-Performance Analysis to Understand the Wine Tourism Experience of Generation Z Dimitrios Stergiou, Greek Open University, Greece CASES case study : "Profiling winery tourists in Southern Greece" Dr. Panagiotis Tataridis, Technological Educational Institution of Athens (TEI of Athens) 3. 3. WINE EXPERIENCES: experience design, product development, product innovation and differentiation, wine and wine experiences , wine tourism events "Maximizing wine tourism experience in the winery" Dr. Panagiotis Tataridis, Assistant Professor Department of Enology & Beverage Technology Technological Educational Institution of Athens (TEI of Athens) Innovation in Food & Wine Tourism Related Businesses: "Turning Ashes to Gold" Dimitris Karagiannis PhD Researcher, Department of Economics, University of Thessaly Mr Theodore Metaxas, Assistant Professor, Department of Economics, University of Thessaly Contribution of Research and Development in Oenology to Wine Tourism Maroula Dimopoulou, Ph.D., Oenology University of Bordeaux, France Wine tourism starts to gain a sophisticated profile as the consumers become more educated and exigent. Tourists are attracted by the authentic nature and the quality of the product as well as by the terroir experience. The greek wine is receiving recognition at international level but a greater effort and more research should be carried out in this context. The field of research and development (R&D) in Oenology can largely contribute to the identification of the greek wine sensorial attributes and further promote the viticulture heritage. More specifically, the analysis of the aromatic profile of indigenous grape varieties, the identification of the indigenous microflora, the adaptation of the winemaking techniques, are examples which could highlight the originality and quality of greek wines. Wine tourism is for sure more attracted by ‘high recognition’ products, which respect the tradition and foster at the same time local development. In the competitive context of wine tourism at an international level, the R&D in Oenology should be part of the greater strategy for tourism promotion via wine terroir experience. CASES Case study: Oinoxeneia: a wine tourism event in Aegialeia, Peloponesse Maria Tsoukala, municipality of Aigialeia, Peloponnese, Aigio, Greece case study - Transforming wine tourism experience: The role of wine entrepreneurs’ identity Aise Kim, School of Management, University of South Australia Abstract – Wine entrepreneur’s identity plays a critical role as a mediator in transforming wine branding and winery-based place making process. Such story telling of wine entrepreneur’s identity can make a stronger connection to creating memorable and unique wine tourism experience. Yet, there has been little research on how wine entrepreneurs’ unique identity is shaped by various factors - their connection to the local culture and place, their vision for creating innovative wine making process, and their personal life story as wine entrepreneurs’ success and hardship. This chapter will focus on exploring different aspects of wine entrepreneur’s identity and their impacts on tourists’ wine tourism experience, using different case studies in South Australia (e.g. Jacob Creek winery, Yalumba winery, and Wolf Brass winery).Authenticity in Artisan Wine Tourism? The case of the Basket Ranges, Adelaide Hills Jonathan Staggs, UQ Business School Abstract: Basket Ranges is a sub-region within the Adelaide Hills that currently leads the way in Australian artisan wine production. The Basket Ranges has a unique micro-climate that plays an important role in the production of wines of critical acclaim. But it is a collective of artisan winemakers who call the Basket Range home are re-shaping the Australian wine identity, both in domestic and key export markets, through their authenticity and non-conformist approaches to winemaking, (and life). The terroir of the Basket Range and the narratives of this artisan collective has the potential to have a ‘Mecca effect’ on food and wine tourists who seek experiences that are commensurate with their food and wine involvement. This case study explores themes of authenticity and integrity at the Basket Range’s inaugural festival. This festival provides a unique opportunity to explore how these artisans can authentically enact a tourist event, and on the other side of the coin, the opportunity to capture tourist impressions of the festival. 4. 4. WINE DESTINATIONS: infrastructure development, wine routes, wine itineraries development, industry collaboration and synergies Wine tourism destination development: the case of Granite Belt Arwen McGregor1 & Richard Robinson, Queensland Wine Industry Association Abstract: Adapting Wang and Xiang’s Destination Marketing Alliance theory framework (2007) this chapter seeks to identify collaboration networks factors within an emerging wine tourism region and identify destination development processes. This case study used interviews with winery owners in Queensland’s Granite Belt to determine what the stakeholders’ critical success factors were in regional collaboration. The findings showed that stakeholders needed commitment, and communication, from collaborative organisations, plus trust for a positive perception of a regional collaboration. Interestingly, the study showed that many industry stakeholders did not see themselves in the tourism industry. Implications for practice are the importance of certain collaborative practices between stakeholders in the successful development of nascent wine tourism destinations. CASES Case study: wine tourism and legislation issues: the case of ktima Zacharioudaki – Crete ANTHI Kampilafka anthi17@hotmail.com Case study: Building successful websites for wine tourism destinations: the case of https://www.napavalley.com/ and http://www.sonomacounty.com/social-hub#/boards/ Marianna Sigala, University of South Australia 5. 5. WINE TOURISM & DESTINATION MARKETING: online and offline marketing strategies and practices, branding, image, pricing, distribution strategies ‘Red Ocean’ to ‘Blue Ocean’: Developing a typology of wine innovation Dr David Priilaid, University of Cape Town Abstract The wine industry is constantly over-traded, with many producers struggling to remain profitable. Such market conditions have been described as typical of a “red ocean”, where producers are forced to trade on price, and profits are competed away (see Kim and Mauborgne, 2005). Within this context, this chapter explores the rationale for innovation, and examines a number of so-called “blue-ocean” innovations occurring in the South African and New Zealand wine industries. In South Africa, these include the development of a unique coffee flavoured pinotage, a rooibos tea flavoured merlot, the use of clay pots as a replacement of oak barrels, and the production of wine flavoured ice-lollies. From New Zealand the development of an innovative wine-buyers’ club, and the sale of varietal-specific grape juice is showcased. A consequent typology of wine innovation is proposed, with suggestions as to where further innovation may be anticipated. Social Media and wine tourism marketing Marianna Sigala, University of South Australia The chapter will review the various social media tools and marketing practices used in wine tourism. The chapter will discuss both wine tourism demand and supply issues, i.e.: 1) how wine consumers and wine tourists are empowered to participate in wine (tourism) marketing; and 2) how wine destinations and wineries can exploit social media for developing new distribution and sales channels and engaging their customers more actively in wine tourism marketing. E-storytelling and wine tourism branding: Insights from the “Wine roads of Northern Greece” Dr Christina Bonarou, Panteion University of Social and Political Sciences, Athens, Greece Prof. Paris Tsartas, Harokopio University, Athens, Greece CASES CASE STUDY: Developing a wine tourism marketing plan: A study in the regions of Kilkis, Thessaloniki and Chalkidiki - Alexia Aslanidou, Greece CASE STUDY - Effects of the World Heritage Label in Champagne Region. Dr Fabrice Thuriot, University of Reims Champagne-Ardenne, France. Case study: social marketing in wine tourism: educating wine tourists about responsible wine consumption by the Wine association in South Australia Marianna Sigala, University of South Australia
£123.49
Springer Nature Switzerland AG Adventure Tourism: Environmental Impacts and Management
Book SynopsisThis textbook presents a comprehensive overview of the environmental impacts of various types of adventure tourism and how these can be best managed. This volume follows on from the authors previous textbook – ‘Outdoor Recreation: Environmental Impacts and Management’ and continues the aim of developing a deeper understanding of how tourist numbers impact the environment and to provide practical solutions to these problems. Combining their own first-hand experience and research with extensive literature review the authors' present several popular adventure tourism destinations from across the globe, including the Arctic, the Himalayas, Africa, Australia and Scotland as case studies. Chapters cover the particular challenges faced by each region: including impacts on animals and birds; the spread of invasive plant species and diseases; trail impacts on vegetation; impacts on geological, historical and archaeological sites and pollution and waste issues. A discussion and evaluation of the possible management actions for minimising these impacts and how outdoor recreation tourists can be regulated concludes each chapter. This practical and engaging textbook will be invaluable to students and scholars of adventure tourism and outdoor recreation as well as practitioners and managers working in the field.Table of ContentsChapter 1: What Is Adventure Tourism?Chapter 2: Adventure Tourism in AntarcticaChapter 3: The Arctic Islands: Svalbard and IcelandChapter 4: Adventure Tourism in the Russian ArcticChapter 5: Adventure Tourism in GreenlandChapter 6: Adventure Tourism in the Canadian ArcticChapter 7: Adventure Tourism in AlaskaChapter 8: Adventure Tourism in the HimalayasChapter 9: The AndesChapter 10: East AfricaChapter 11: Australia and New ZealandChapter 12: ScotlandChapter 13: Climate Change and Adventure Tourism
£52.24
Springer Nature Switzerland AG Eye Tracking in Tourism
Book SynopsisDespite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities. Trade Review“The chapters in this book provide a thorough and systematic review of the literature and reveal the detail of the experiment process, data analysis, and interpretation, which aid beginners when they first carry out eye-tracking experiments in their tourism studies. … In general, the content presentation of the book offers rich information about using a multisource approach and data triangulation with eye-tracking technology to analyzing online/offline tourist behavior while reducing the potential biases that can appear in traditional methods.” (Sunny Zhenzhen Nong and Lawrence Hoc Nang Fong, Information Technology & Tourism, Vol. 23, 2021)Table of ContentsChapter 1: Introduction to Eye Tracking in Tourism. Part I: Eye tracking methods, concepts and applications. Chapter 2: A review of eye-tracking methods in tourism research. Chapter 3: Best practice for eye-tracking studies: DOs and DON’Ts. Chapter 4: Eye-tracking: Evaluation, potential, and limitations of field applications. Chapter 5: Knowledge Co-Creation through Eye Tracking in Tourism. Part II: Eye tracking research and case studies. Chapter 6: The Relevance of Eye-Tracking to Understand Users’ Practices and Content Interpretation in Tourism-related Online Navigation. Chapter 7: Areas of Interest on Destination Websites: A Generation Y’s Perspective. Chapter 8: Measurement of visual attention to advertising using eye-tracking techniques. Chapter 9: User Experience Improvement for Online Travel Agencies through Eye-tracking – the Onlineweg.de Case Study. Chapter 10: Areas of interest for a CSR certificate on touristic websites: An eye tracking experiment using the example of TourCert. Chapter 11: Acquiring sustainability information in holiday travel. Chapter 12: The museum learning experience through the visitors’ eyes: An eye tracking exploration of the physical context. Chapter 13: Using Mobile Eye-Tracking to Inform the Development of nature tourism Destinations in Iceland. Chapter 14: Viewing behaviour and task performance on Austrian destination websites: Comparing Generation Y and the Baby Boomers.
£104.49
Springer Nature Switzerland AG Food Festivals and Local Development in Italy: A
Book SynopsisWhat does the proliferation of food festival tell us about rural areas? How can these celebrations pave the way to a better future for the local communities? This book is addressing these questions contributing to the ongoing debate about the future of rural peripheries in Europe.The volume is based on the ethnographic research conducted in Italy, a country internationally known for its food tradition and one of the European countries where the gap between rural and urban space is most pronounced. It offers an anthropological analysis of food festivals, exploring the transformational role they have to change and develop rural communities. Although the festivals aim mostly at tourism, they contribute in a wider way to the life of the rural communities, acting as devices through which a community redefines itself, reinforces its sociality, reshapes the perception and use of the surrounding environment. In so doing, thus, the books suggests to read the festivals not just as celebrations driven by food fashion, but rather fundamental grassroots instruments to contrast the effects of rural marginalization and pave the way to a possible better future for the communityTable of ContentsChapter 1: Introduction: Rural marginality and its development.- Chapter 2: Food festivals and the Italian foodscape.- Chapter 3: Food festivals as identity devices.- Chapter 4: Food festivals as political devices.- Chapter 5: Food festivals as economic devices.- Chapter 6: Conclusions: Food festivals as development devices.
£71.99
Springer Nature Switzerland AG Marketing Tourism and Hospitality: Concepts and
Book SynopsisThis textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. Table of ContentsI Understanding Marketing in the Tourism and Hospitality Industry 1 Tourism and Hospitality Marketing Principles 2 Characteristics of Tourism and Hospitality Marketing II Understanding the Tourism and Hospitality Market 3 Tourism and Hospitality Consumer Behaviour 4 Tourism and Hospitality Marketing Research III Designing the Tourism and Hospitality Marketing Strategy 5 Tourism and Hospitality Marketing Planning 6 The Tourism and Hospitality Marketing Environment 7 Market Segmentation, Targeting, and Positioning IV Implementing the Tourism and Hospitality Marketing Mix 8 Tourism and Hospitality Products, Branding, and Pricing 9 Tourism Distribution 10 Promoting and Advertising Tourism and Hospitality Products 11 Designing the Tourism and Hospitality Promotions Mix 12 Digital Marketing in Tourism and Hospitality V Understanding Tourism and Hospitality Marketing Issues 13 Quality Service Experiences Through Internal and Relationship Marketing 14 Marketing Tourism Destinations
£39.99
Springer Nature Switzerland AG Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021
Book SynopsisThis open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.Table of ContentsPart I: Technology.- The Evolution of Chatbots in Tourism: a Systematic Literature Review.- In-room voice-based digital assistants transforming on-site hotel services and guests’ experiences.- Co-Creating Personalised Experiences in the Context of Personalisation-Privacy Paradox.- AI based Self-Service Technology Service Failure in Hotel.- Part II: Innovation.- Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands.- A Netnographic Study of Consumer Value in Slow Travel.- Coworking & coliving: do they attract digital nomad tourist?.- Robo-tipping: Are customers game?.- Part III: Social Media & User Generated Content.- Tourist experiences at overcrowded attractions: A text analytics approach.- A Pinterest Netnography.- Contextual Effects of Online Review Recency: Three Research Propositions.- Cultural traits in the consumption of luxury hotel services. An exploratory analysis through online reviews data.- Part IV: Destinations.- The Digitized Ecosystem of Tourism in Europe: Current Trends and Implications.- Destination Imagery Diagnosis Model: The Case of Switzerland.- Discovering Cultural Differences through Information Flow of National DMOs Websites.- Smart Tourism Cities’ Competitiveness Index: A Conceptual Model.- Part V: COVID-19.- Hear no virus, see no virus, speak no virus: Swiss hotels’ online communication regarding Coronavirus.- Factors influencing tourists’ intention to use COVID-19 contact tracing app.- Examining Post COVID-19 Tourist Concerns Using Sentiment Analysis and Topic Modeling.- Enhancing the Visitor Experience in the time of COVID 19. The use of AI Robotics in Pembrokeshire Coastal Pathway.
£31.49
Springer Nature Switzerland AG Sustainable Aviation: A Management Perspective
Book SynopsisThis book analyses from a management perspective how the aviation industry can achieve a sustainability transformation in order to reach the Paris climate targets for 2050 and provides various strategic and operational recommendations in this regard. It examines various elements of the aviation system exhaustively, including technologies, consumers, airlines, airports and policies, from both short- and long-term standpoints. Specific questions and contradictions, as well as concrete options for taking action, are presented. It also includes numerous practical case studies, which will help practitioners transfer the concepts into their everyday work. The book is aimed at a broad, professional audience consisting of managers, politicians and regulators, but also at advanced students engaged in academic and professional education.Table of Contents1. Sustainable Aviation – An Introduction.- 2. Technology Assessment for Sustainable Aviation.- 3. Perceptions of Flight Shame and Consumer Segments in Switzerland.- 4. Intermezzo: Considerations on the interdependence of technology, consumer behaviour change and policy interventions to achieve sustainable aviation.- 5. Introducing Sustainable Aviation Strategies.- 6. Airline Perspective.- 7. Controlling, guiding and assisting: The role of airports in the transition towards environmentally sustainable aviation.- 8. The Role of Public Policy.- 9. Towards sustainable aviation – Implications for Practice. 196170142 11191 75 52241.
£61.74
Springer Nature Switzerland AG Sustainable Aviation: A Management Perspective
Book SynopsisThis book analyses from a management perspective how the aviation industry can achieve a sustainability transformation in order to reach the Paris climate targets for 2050 and provides various strategic and operational recommendations in this regard. It examines various elements of the aviation system exhaustively, including technologies, consumers, airlines, airports and policies, from both short- and long-term standpoints. Specific questions and contradictions, as well as concrete options for taking action, are presented. It also includes numerous practical case studies, which will help practitioners transfer the concepts into their everyday work. The book is aimed at a broad, professional audience consisting of managers, politicians and regulators, but also at advanced students engaged in academic and professional education.Table of Contents1. Sustainable Aviation – An Introduction.- 2. Technology Assessment for Sustainable Aviation.- 3. Perceptions of Flight Shame and Consumer Segments in Switzerland.- 4. Intermezzo: Considerations on the interdependence of technology, consumer behaviour change and policy interventions to achieve sustainable aviation.- 5. Introducing Sustainable Aviation Strategies.- 6. Airline Perspective.- 7. Controlling, guiding and assisting: The role of airports in the transition towards environmentally sustainable aviation.- 8. The Role of Public Policy.- 9. Towards sustainable aviation – Implications for Practice. 196170142 11191 75 52241.
£44.99
Springer Nature Switzerland AG Tourism and Disability: An Economic and
Book SynopsisThis book addresses existing challenges and opportunities related to tourism for people with disabilities. A niche market that is largely underdeveloped, its potentials are also often underestimated. It examines the strategies, policies, and initiatives – at regional, national, and international levels – to foster the development of accessible tourism for people with disabilities. It does so by examining the different social, cultural, legal, and information/interactive barriers that represent important constraints to welfare, inclusion, integration, and promotion of civil rights, which bring difficulties and detriment to tourists with disabilities.Additionally, the book analyzes the characteristics and dynamics of that portion of the tourism industry that is more oriented to meet the distinctive travel demand of people with disabilities. In doing so, the book explores how preferences for travel services and facilities of people with disabilities differ from preferences of tourists without disabilities. All these issues are addressed from both a theoretical and a practical perspective by adopting a multidisciplinary approach, which leverages from the fields of management, economics, and statistical analysis. The book can be useful for a broad audience made of both researchers and practitioners (among which tourism companies and corporate trainers) who are expected to deal with the topic of tourism management.Table of ContentsIntroduction.- Disabilities and Accessible Tourism: Recent Development and Future Directions in Management Studies.- Part I: The Demand Side of Tourism for People with Disabilities.- The Determinants of Length of Stay of Italian Senior Tourists.- Tourism Flows in Italy: The Role of Local Public Policies Toward Disability.- Accessibility of Cultural Sites for Disabled People: Some Preliminary Evidence from Sicily.- Part II: The Supply Side of Tourism for People with Disabilities: A Context-Based Perspective.- How to Improve Universal Accessibility of Smart Tourism Destinations: The Case of Amsterdam City.- Gender and Disabilities in the Tourism Industry.- Social Farms in Support of Local and Accessible Tourism.- Part III: The Supply Side of Tourism for People with Disabilities: A Tools-Related Perspective.- Tourism for All: From Customer to Destination after COVID-19.- Tourism for Disabled Travelers: Breaking Down Barriers Through Network Interactions.- Eco-Innovation as a Tool to Enhance the Competitiveness of “Tourism for All”: The Italian Project “Turismabile”.- Conclusions.
£113.99
Springer International Publishing AG Post Pandemic Facilitation of Air Transport:
Book SynopsisFrom early 2020 for a period of two years at the end of which this book was written, air transport suffered unprecedented setbacks due to the COVID-19 pandemic. Although the pandemic may eventually fizzle out into another flu like occurrence, the restraint with which air transport services were offered would remain with us for a while with some practices being sustained, particularly those pertaining to public health. One of the main areas of air transport that was and will be affected significantly by the changed circumstances - is facilitation – a subject that is regulated by the Chicago Convention of 1944 and its Annex 9. This book looks in depth at the Annex as it will be applied in a post pandemic world, against its legal, socio-political, and economic impacts, addressing the Standards of the Annex on clearance of aircraft; entry and departure of passengers; and the carriage of cargo. It also discusses some critical aviation events in 2020 and 2021 that occurred as they relate to facilitation of air transport. Some of the key areas discussed are the role of ICAO; issues of public health as they relate to air transport; security of travel documents; smuggling of persons; digital technology and rights of the passenger; unruly passengers; carriage of disabled passengers; relief flights and repatriation flights; and facilities at airports.Table of ContentsPreface.- Chapter 1. Legal Basis Of Annex 9.- Chapter 2. Annex.- Chapter 3. Entry And Departure Of Persons And Their Baggage.- Chapter 4. Entry And Departure Of Cargo And Other Article.- Chapter 5. Inadmissible Persons And Deportees.- Chapter 6. Other Areas Of Interest.- Chapter 7. Conclusion.- Apendix.
£62.99
Springer International Publishing AG Cultural Sustainable Tourism: Strategic Planning
Book SynopsisThis book discusses the the integration between tourism and heritage and strategies to achieve sustainability in the tourism sector. The book adds innovative insights into the development of new practices solving challenges of sustainability in this sector and promoting responsible tourism. The book in hands also offers solutions and discusses sustainable tourism environment, social and economic impacts of tourism, and policies and mechanisms for heritage preservation. The primary audience of this book will be scholars, planners, architects, and stakeholders interested in sustainable tourism. This book is a culmination of selected research papers from IEREK’s third edition of the International Conference on Cultural Sustainable Tourism (CST) held online in collaboration with the University of Maya, Portugal (2021).Table of ContentsRe-looking through Ian Mc Harg's perspective on landscape planning: Watershed Management of cultural landscapes of Orchha, Madhya Pradesh, India.- Heritage Tourism: The Case Study of I Benedettini (BARI).- From the paradise of Beit Shean Valley to the contested landscape of the Valley of Springs; water amenities, environmental justice and sustainable development.- Religious tourism during the Covid-19 period: the case of Our Lady of Agony Festival, Viana do Castelo, Portugal.- Visitors' perception of tourist attractions in a green protected area: The case study of the Peneda-Gerês National Park.- Solidarity Tourism in a Multicultural Society in Southern Italy.- Tourism impacts on heritage sites in Japan: from government’s view to local people’s awareness.- Exploring the unlimited and unexplored Rural Tourism in Meghalaya, North East India.- Effects of market intelligence generation, online reviews, and management response on the business performance of rural accommodation establishments in France.- The Fortress of Santa Catarina de Ribamar (Portimão) as a proposal for Good Practices of Military Heritage Preservation.- Sustainable tourism in natural territories that have suffered from catastrophes: the perception of public and private stakeholders of the Alva Great Route.
£161.99
Springer International Publishing AG Information and Communication Technologies in Tourism 2023: Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023
Book SynopsisThis open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics and recommendation systems.Table of ContentsThe Initial Impact of Technology Enabled Relationship Creation in Rural Lebanon.- Meaning of fun in hotel gamified applications.- Riding against the algorithm: Algorithmic management in on-demand food delivery.- “Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An exploratory study on Douyin.- A Re-rank Algorithm for Online Hotel Search.- Exploring Customer Experience with Service Robots in Hospitality and Tourism: Activity Theory Perspective.- How do affect the infusion of smart technology and mindfulness of tourism SMEs on competitiveness.- User Experience and Spatial Presence in a Walk-in Augmented Reality 3D Model for Tourists.
£31.49
Springer International Publishing AG Wine Tourism and Sustainability: The Economic,
Book SynopsisClimate change has put the survival andviability of wine-growing regions at risk. Whereas the implementation of sustainableapproaches was once seen as a source of competitive advantage, it is now criticalto the survival of the industry. Winetourism should therefore aim to minimize possible cultural and environmentaldamage while improving the economic and social well-being of the wine-growingregion. Contributing to the targets of SDG 8, specifically target 8.9: ‘By 2030,devise and implement policies to promote sustainable tourism that creates jobsand promotes local culture and products,’ this book argues that wine tourism canbe considered as a catalyst for the environmental sustainability of wineries. Chaptershighlight the economic, socioeconomic, environmental, socio-cultural impact ofwine tourism around the world, before concluding with a look to the future trendsand challenges. It features best practices from around the world that wineriesand wine tourism companies can incorporate into their core business functionsto make their operations more sustainable and also showcases how wineries have designedtheir tourism offerings to meet sustainable tourism development objectivesTable of ContentsPart I: Introduction.- Chapter 1. Wine tourism, innovation and sustainable winegrowing in cool climate regions: a longitudinal international comparative analysis Tim Baird, Michael Hall, Pavel Castka and Haywantee Ramkissoon.- Part II: Economic impact of wine tourism.- Chapter 2. Economic structure and geographic scope of Spanish wine routes Luis A. Millan-Tudela, Bartolomé Marco-Lajara, Javier Martínez-Falcó and Eduardo Sánchez-García.- Chapter 3. Developing Sustainable Tourism in Tanzania: Perspective from Wine Stakeholders Galinoma Gahele Lubawa and Evans S. Osabuohien.- Chapter 4. Spain's Wine Tourism: Evaluating the Economic Contributions of Wineries and Museums Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García and Luis A. Millán-Tudela.- Part III: Environmental impact of wine tourism.- Chapter 5. Sustainable Wine Tourism: Best Practices Dhruv Kishore Bole.- Chapter 6. Wine Tourism, The Business of Wine and the Impact of the Environment and Sustainability Donna Lee Rosen and Doris Miculan Bradley.- Chapter 7. Discovering Enocotourism in Ribera del Duero Appellation: A New Concept Combining Wine Tourism and Ecotourism for a Unique Experience Rosana Fuentes Fernández, María del Carmen González-Velasco and Marcos González-Fernández.- Part IV: Social-cultural impact of wine tourism.- Chapter 8. Exploring the intersection between Geographical Indications and Sustainable Wine Tourism: the case of le Colline del Prosecco di Conegliano e Valdobbiadene Francesca Checchinato, Cinzia Colapinto, Vladi Finotto, Christine Mauracher and Chiara Rinaldi.- Chapter 9. Wine tourism in the province of Alicante (Spain). Revitalisation of wine heritage as a strategy for tourism diversification and differentiation in mature tourist destinations Rosario Navalón-García.- Part V: Epilogue.- Chapter 10. The impact of wine tourism on the economic, social and environmental outcomes of Spanish wineries: An exploration via structural equation modelling Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García and Luis A. Millán-Tudela.
£116.99
Palgrave Macmillan Wine Tourism and Sustainability
Book SynopsisPart I: Introduction.- Chapter 1. Wine tourism, innovation and sustainable winegrowing in cool climate regions: a longitudinal international comparative analysis Tim Baird, Michael Hall, Pavel Castka and Haywantee Ramkissoon.- Part II: Economic impact of wine tourism.- Chapter 2. Economic structure and geographic scope of Spanish wine routes Luis A. Millan-Tudela, Bartolomé Marco-Lajara, Javier Martínez-Falcó and Eduardo Sánchez-García.- Chapter 3. Developing Sustainable Tourism in Tanzania: Perspective from Wine Stakeholders Galinoma Gahele Lubawa and Evans S. Osabuohien.- Chapter 4. Spain's Wine Tourism: Evaluating the Economic Contributions of Wineries and Museums Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García and Luis A. Millán-Tudela.- Part III: Environmental impact of wine tourism.- Chapter 5. Sustainable Wine Tourism: Best Practices Dhruv Kishore Bole.- Chapter 6. Wine Tourism, The Business of Wine and the Impact of the Environment and Sustainability DonnaLee Rosen and Doris Miculan Bradley.- Chapter 7. Discovering Enocotourism in Ribera del Duero Appellation: A New Concept Combining Wine Tourism and Ecotourism for a Unique Experience Rosana Fuentes Fernández, María del Carmen González-Velasco and Marcos González-Fernández.- Part IV: Social-cultural impact of wine tourism.- Chapter 8. Exploring the intersection between Geographical Indications and Sustainable Wine Tourism: the case of le Colline del Prosecco di Conegliano e Valdobbiadene Francesca Checchinato, Cinzia Colapinto, Vladi Finotto, Christine Mauracher and Chiara Rinaldi.- Chapter 9. Wine tourism in the province of Alicante (Spain). Revitalisation of wine heritage as a strategy for tourism diversification and differentiation in mature tourist destinations Rosario Navalón-García.- Part V: Epilogue.- Chapter 10. The impact of wine tourism on the economic, social and environmental outcomes of Spanish wineries: An exploration via structural equation modelling Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García and Luis A. Millán-Tudela.
£123.49
Springer Consumer Brand Relationships in Tourism
Book Synopsis1. Consumer Brand Relationships in Tourism and Hospitality Research.- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach.- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs.- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism.- 5. Help me Chatbot!: Customer Brand Relationship in The Context of Tourism Chatbots.- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments.- 7. Impact of Social Media Interaction on Customer's Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands.- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing.- 9. The Impact of Social Media Influencers on Consumer
£179.99
Springer Advances in Cultural Tourism Research
Book Synopsis
£40.49
Palgrave Macmillan Marketing Tourism and Hospitality
Book SynopsisPart I: Understanding Marketing in the Tourism and Hospitality Industry.- Chapter 1: Tourism and Hospitality Marketing Principles.- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market.- Chapter 3: Tourism and Hospitality Consumer Behaviour.- Chapter 4: Tourism and Hospitality Marketing Research.- Part 3: Designing the Tourism and Hospitality Marketing Strategy.- Chapter 5: Tourism and Hospitality Marketing Planning.- Chapter 6: The Tourism and Hospitality Marketing Environment.- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix.- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing.- Chapter 9: Tourism Distribution.- Chapter 10: Promoting and Advertising Tourism and Hospitality Products.- Chapter 11: Designing the Tourism and Hospitality Promotions Mix.- Chapter 12: Digital Marketing in Tourism and Hospitality. -Part 5: Understanding Tourism and Hospitality Marketing Issues.- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing.- Chapter 14: Marketing Tourism Destinations.- chapter 15: Socially Responsible Marketing.
£40.49
Palgrave Macmillan Tourism Growth and Sustainability
Book SynopsisChapter 1: Introduction.- Chapter 2: Tourism Sector Dynamics and the issue of Sustainability.- Chapter 3. Tourism and the environment.- Chapter 4: Tourism and sustainability: some analytical tools.- Chapter 5: Contrasting impacts of tourism expansion.- Chapter 6: Tourism, innovation and sustainability in Europe.
£31.49
De Gruyter Be Our Guest: Guestworkers in Tourism and
Book SynopsisAdopting a geographic lens to examine the employment of guestworkers in the United States, Be Our Guest offers readers the most comprehensive analysis of guestwork in tourism that has been produced to date. In weaving together the constellation of political and economic factors that exist across multiple scales, the case is made for how and why so many tourism-dependent areas of the United States have developed a dependency on temporary foreign workforces. Taking a holistic approach, special emphasis is placed on the economic histories of these areas and shifting patterns of employment, seasonality, gentrification, and related housing shortages. Throughout, the voices of stakeholders involved in every aspect of guestwork are included: human resources managers battling labor shortages, town planners mitigating workforce housing shortages, and attorneys and advocates helping to directly assist migrant workers and affect policy changes. These perspectives are coupled with detailed analysis of state policies regarding guestworker visa programs and labor market stress to illustrate a vivid picture of the precarious lives of the migrant laborers who arrive in the United States. Be Our Guest serves to specifically address a lacuna in critical tourism studies and the growing concern among practitioners over workforce quality and supply. Nevertheless, it will benefit everyone with an interest in issues of labor migration, precarity, housing policy, and immigration reform.
£67.50
De Gruyter Children in Hospitality and Tourism
Book SynopsisThis book works to fill a serious gap in tourism and hospitality research children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children's perspectives and their influence as decision-makers. However, the United Nations Convention on the Rights of the Child (1989) emphasizes that children have the right to participate in matters that affect them. With this in mind, the contributors to this edited collection draw attention to children as thinkers, actors and transformers of the future of the tourism and hospitality industry. Through a mix of conceptual and empirical chapters, the book collectively supports an overarching theme: the empowerment of children as present and future consumers should be a core component of any sustainable tourism initiative. Towards this goal, the chapters herein represent internationally diverse perspectives and offer a number of innovative recommendations to the industry's
£72.38
De Gruyter Exploring non-human work in tourism: From beasts
Book SynopsisCritical animal studies is increasingly interfacing with tourism research in an effort to shed light on the various ways animals are incorporated into touristic experience. Exploring non-human work in tourism: From beasts of burden to animal ambassadors builds upon the theoretical connections of animal ethics, agency, and welfare as it foregrounds specifically the work that animals perform in the industry. While some types of animal labor are more readily identified, readers of this volume may be surprised by how many forms of animal labor are overlooked. Taking a widely international perspective, with cases from the Arctic, China, Costa Rica, China, Finland, Greece, Mexico, New Zealand, and the United Kingdom, this volume offers readers diverse scenarios of animals working. The book is arranged along three themes of work. Performative work focuses on the animals whose performances are front and center of tourists’ motivations and experiences. Value-added work turns attention to the co-working relationships of animals, while the political work of animals as ambassadors and icons is examined within the chapters on hidden labor. Additionally, the book makes theoretical considerations of the implications of positioning animals as workers and offers reflections on ways this focus on working animals extends current scholarship in the field.
£67.50
De Gruyter Organizational learning in tourism and
Book SynopsisTourism and hospitality organizations have always been exposed to disruptions, stresses, and crises, making the management of these adversities a necessary skill. The prolonged and complex turbulence that the industry is often facing from epidemics and pandemics, climate change and extreme environmental phenomena, or political instability and economic crashes, raise questions: Do these organizations learn from the crises they experience? If so, how do they learn, and what do they do with this learning? Organizational Learning in Tourism and Hospitality Crisis Management brings together an array of expert academic analyses of the latest thinking and practice on these questions. Drawing on studies conducted around the world including Greece, Iran, Japan, Malaysia, Mexico, Spain, Turkey, UK, and USA, the contributors apply a wide range of organizational learning and knowledge management theoretical perspectives and concepts to offer new insights into crisis-induced learning in a tourism and hospitality context. The book will be an excellent resource for scholars and students as well as managers of tourism and hospitality organizations, tourism policymakers, and government officials who are involved in tourism destination management.
£67.50
De Gruyter Scripted Journeys: Authenticity in Hypermediated
Book SynopsisThe ubiquity of computation in daily life has had decisive influence on the imaginative aspects of tourism. Online knowledge of the world is readily available through mapping services, social media, travel blogs, and online reviews. From booking and Googling, to posting and reminiscing: all stages of one’s trip can be guided and augmented by increasingly connective, personalized, and optimized algorithmic systems. In the face of this informational abundance, hypermediated tourism is fixated on access to authenticity. Peer to peer accommodation offers tourists a chance to "live like a local." Professional bloggers instruct not just on where, but on how to travel. Review websites aggregate the feedback of millions into "objective," data-driven authentication of destinations. And virtual technologies take users to places they could not dream of reaching physically. Based on a comparative ethnography of touristic blogs and vlogs, review websites, and video game environments, Scripted Journeys presents a critical analysis of touristic practice in digital ecologies. This hypermediated tourism engages technology as a harbinger of self-possession and waywardness, yet produces its own forms of digital dependence. The resulting "scripted journeys" internalize a tension between authenticity as autonomy and control, and the implicit compliance of making use of technological extensions.
£67.50
De Gruyter Tea Cultures of Europe Heritage and Hospitality
Book SynopsisNo matter where you are in the world, you are at home when tea is served. -- Earlene Grey Tea has its very own significance in every consumer's life. However, above all, tea represents enjoyment, the ritual of preparation and the appreciation of the moment. In this sense, tea creates hospitality and peace, tea brings people together to talk and to make time for each other. Tea needs time, tea spends time. In this pioneering book featuring hospitality embraced by tea culture, you will read of fascinating tea ceremonies, impressive tea china and comfortable tea houses as well as different national and regional tea-related habits in European countries. Nearly 50 contributions provide unique insights -- Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. The first tea plantations in Portugal or Georgia are discussed, as well as tea in arts, tea events, tea flavoured signature products, tea pairing
£68.85
De Gruyter Tourism Destination Development
Book SynopsisAlthough destination management is regarded as the supreme discipline in tourism management, little attention is paid to destination development, especially from a geographical perspective. This book analyses destination development and proposes key strategies for a positive destination development in the future in regard to sustainability, accessibility and economic prosperity. International scholars from a range of disciplines explore current issues in destination development and propose solutions that can help policy-makers prepare for future challenges. This book includes case studies from all around the globe to illustrate the diversity of destination development. This book thus offers students, colleagues from the scientific community as well as practitioners and political decision-makers numerous suggestions, considerations and decision-making aids with regard to destination development.
£67.88
de Gruyter Management in Der Hotellerie Und Gastronomie
Book Synopsis
£43.99
De Gruyter Tourism Governance: A Critical Discourse on a
Book SynopsisTourism Governance takes a systematic approach to reveal the varying internal and external dynamics that influence tourism policy and strategy across countries. With particular attention to the role of stakeholders and governmental scales, the book offers a broad geographic representation, highlighting the diversity of governance relationships towards tourism in Colombia, Egypt, Finland, France, India, Italy, Lebanon, Mexico, Oman, Poland, Portugal, Thailand, Tunisia, Turkey, and United States. Two additional chapters push beyond borders to examine tourism driven nongovernmental organizations and international tourism governance. As the first and only comprehensive comparative analysis of tourism across governmental systems, Tourism Governance promises to be a platform for inspiring critical discourse on the forces that shape this global industry.
£21.85
De Gruyter Sustainable Tourism Dialogues in Africa
Book SynopsisFocusing on the future of tourism, Sustainable Tourism Dialogues in Africa is inclusive of experienced and emerging researchers, as well as incorporating local stakeholders in the tourism industry: architects, tourism operators, sustainable tourism lobbyists, policy makers, archaeologists, and geographers. The editors are frontline sustainable tourism advocates in Africa, and the book’s thematic content is derived from 30 inter-university seminars on sustainable tourism hosted by Sustainable Travel & Tourism Agenda Kenya from 2017 to November 2019. These seminars involved the participation of 17 universities in Kenya, tourism operators, conservationists, developmentalists, investors, policy makers, and students.Every chapter is a voice projecting aspirations for the responsible management of tourism in Africa and promoting the ideals of sustainable tourism that young people in Africa advocate for the industry’s future. In so doing, the authors pinpoint the necessary actions for bringing about transformations in sustainable development of tourism. The book thus seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in Africa.
£20.62
Springer International Publishing AG Social Media Marketing in Tourism and Hospitality
Book SynopsisThis book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.Trade Review“This is an easy-to-read book that provides a rich set of both theoretical background and practical examples on the use and impact of the social media on both the tourism demand and supply. … The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media marketing.” (Marianna Sigala, Information Technology and Tourism, Vol. 15, 2015)Table of Contents1 Information and Communication Technologies (ICTs) in tourism: concepts and developments.- 2 The digitization of word-of-mouth.- 3 Social media impacts on travelers.- 4 Social media impacts on travel suppliers: social media marketing.- 5 Mobile social media marketing in tourism.- 6 Social media metrics and analysis.
£87.99
Springer International Publishing AG Tourism in the City: Towards an Integrative
Book SynopsisThis book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.Table of ContentsGlobal context, policies and practices in urban tourism: An introduction.- Part I Urban Tourism: Defining the research scene and dimensions.- Tourism connectivity and spatial complexity: A widening bi-dimensional arena of urban tourism research.- Mind the Gap: Reconceptualising inclusive development in support of integrated urban planning and tourism development.- Emerging technologies and cultural tourism: Opportunities for a cultural urban tourism research agenda.- On the move: Emerging fields of transport research in urban tourism.- The participatory place branding process for tourism: Linking visitors and residents through the city brand.- Globetrotters and brands: Cities in an emerging communicative space.- The construction of an emerging tourist destination and its related human capital challenges.- Urban coastal tourism and climate change: Indicators for a Mediterranean prospective.- Visitor streams in city destinations: Towards new tools for measuring urban tourism.- Part II The construction of multiple city 'products' through culture, creativity and heritage: Principles, policies and practices.- Museumification of historical centres: The case of Frankfurt Altstadt reconstruction.- Heritage and urban regeneration. Towards Creative Tourism.- Building Košice European Capital of Culture. Towards a Creative City?.- The role of fashion for tourism: An analysis of Florence as a manufacturing fashion city and beyond.- Does recurrence matter? The impact of music festivals on local tourist competitiveness.- Enhancing the tourism image of Italian regions through urban events. The case of Steve McCurry’s Sensational Umbria exhibition.- Rediscovering the “urban” in two Italian tourist coastal cities.- Part III City Tourism performance and urban wellbeing: Tensions, risks and potential trade-offs.- Venice reshaped? Tourist gentrification and sense of place.- Urban tourism development in Prague: From tourist mecca to tourist ghetto.- From Barcelona: The Pearl of the Mediterranean to Bye Bye Barcelona. Urban movement and tourism management in a Mediterranean city.- Green tourism: Attractions and initiatives of Polish Cittaslow cities.- Sports tourism, regeneration and social impacts: New opportunities and directions for research, the Case of Medulin, Croatia.- A “new normality” for residents and tourists: How can a disaster become a tourist resource?.- Urban tourism and city development: Notes for an integrated policy agenda.
£104.99
Peter Lang AG SELECTED ACADEMIC STUDIES FROM TURKISH TOURISM
Book SynopsisA compilation of current academic studies on the tourism sector of Turkey, the 23 chapters of this book have been written by tourism academicians who are experts in their respective fields. The chapters contain qualitative or quantitative research data and current statistical data, making this book useful for academic research. I thank all the contributors and dedicate this book to my family. Table of ContentsList of Contributors .................................................................................................. 11 Abdullah USLU 1 Rural Tourism in Durbuy City .......................................................................... 15 Ahmet DUYAR and Ahmet AÇIL 2 Effects of Ecotourism Activities in Forests on the Soil .................................. 29 Bilal DEVECİ 3 Usage Areas of Salt Mineral and Its Varieties .................................................. 35 Ebru GÖZEN 4 Hotel Managers’ Metaphoric Perceptions for Smart Hotel ............................ 43 Ediz GÜRİPEK 5 Innovation in Tourism and Examples in Practice .......................................... 63 Emre AYKAÇ and Ömer Ceyhun APAK 6 Diaspora Tourism ............................................................................................... 71 Yasin DÖNMEZ and Sevgi ÖZTÜRK 7 Ecotourism and Geographical Information Systems Applications .............. 89 Emin ARSLAN 8 Gastronomy Tourism and Geographical Indications in Tokat ..................... 97 Mehmet TEKELİ and Ezgi KIRICI TEKELİ 9 Sustainable Gastronomic Tourism .................................................................. 113 Mehmet Mert PASLI and Evren GÜÇER 10 To Determine the Recreational Potential of Trabzon ................................... 135 Samet GÖKKAYA 11 Digital Transformation & Marketing in Tourism Industry ......................... 149 Hakan KENDİR 12 Cultural Heritage Tourism Inventory in Tokat Province ............................. 165 Serdar SÜNNETÇİOĞLU 13 Effects of Digitalization in Tourism ................................................................ 177 Handan ÖZÇELİK BOZKURT 14 Climate Change and Tourism .......................................................................... 193 Irem BOZKURT and Enes YILDIRIM 15 Overtourism ...................................................................................................... 207 Kansu GENÇER 16 Qualitative Approaches for Tourism Research ............................................. 225 Mehmet CAN and Çağla ÜST CAN 17 Event Tourism ................................................................................................... 241 Mustafa Cüneyt ŞAPCILAR and Ahmet BÜYÜKŞALVARCI 18 The Effect of Nepotism ..................................................................................... 251 Serdar ÇÖP 19 Sharing Economy for Sustainability in Tourism ........................................... 275 Serdar EREN 20 Sustainable Tourism Criteria and Turkish Restaurants ............................... 285 Uğur CEYLAN 21 City Tourism and Kütahya ............................................................................... 293 Yeliz PEKERŞEN 22 An Overview of Creative Tourism Concept .................................................. 309 Yılmaz SEÇİM 23 Gastronomy Festivals in Turkey ...................................................................... 323 List of Figures .......................................................................................................... 335 List of Tables ........................................................................................................... 337
£57.74
Peter Lang AG HOSPITALITY & TOURISM: MANAGERIAL PERSPECTIVES &
Book SynopsisAs a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices. Table of ContentsA Conceptual Evaluation of Personality and the Internal Sources of Emotion in Service Enterprises (Ali Avan / Özcan Zorlu / Ahmet Baytok) – Technological Factors That Effect Hospital Efficiency. A Study Based on Training and Research Hospitals in Turkey (Gamze Yorgancioğlu Tarcan / Pınar Yalçin Balçik / Murat Konca / Ayça Karahan) – Corporate Governance Rating and Profitability in Borsa İstanbul (Fevziye Kalipçi Çağiran / Alp Eren Kayasandik) – The Relationship between Challenge- and Hindrance-Related Self-Reported Work Stress and Self-Reported Job Performance (Türkmen Taşer Akbaş / Meral Elçi) – Smart City Applications at the Local Government Structure in Turkey. The Case of Bursa Metropolitan Municipality (Zuhal Önez Çetin) – Subsidiarity Principle Reflection on the Tourism Sector (Zişan Korkmaz Özcan) – The Concept of Holiday and Travel in Islam. The Understanding of Halal Tourism and Investments Which Serve within the Frame of This Understanding. A Sample Study on a Chosen Pilot Facility (H. Neyir Tekeli) – Possible Causes of Burnout and Burnout Syndrome in Tourism Businesses (Şerif Ahmet Demirdağ) – Organizational Justice and Reflections in Tourism Industry (Yasin Keleş) – Determination of Organizational Identification Levels of Five-Star Hotels’ Employees According to Their Individual Characteristics. The Case of Antalya (Çiğdem Okşit / Gonca Kiliç) – Evaluation of the Activities of International Five Star Chain Hotel Businesses in Terms of Sustainable Tourism and the Ankara Study Case (Ahmet Büyük Şalvarci / Halil Akmeşe / Gökhan Şener)
£51.30
Peter Lang AG Tourism and Hospitality Studies
Book SynopsisThere is a continued need for overarching and profound approaches to tourism and hospitality. The concept of tourism and hospitality needs to be thoroughly considered so that issues with an ever-increasing complexity and interconnectivity can be understood and dealt with. This book has been prepared, by pursuing a scientific goal in the field of tourism and hotel management, in order to create a resource for the academicians and sector representatives who conduct researches on the subject. The current issues in the book have been determined by taking into consideration the lack of resources in the field of tourism and hotel management and the latest research areas in the international literature.Table of ContentsGastronomy, Hotel management, Recreation, Marketing, Cultural heritage, Tourism Industry, Tourism, Hospitality, Innovation in tourism, Dark tourism
£63.09
Peter Lang AG Cultural Heritage and Tourism
Book SynopsisThis book, in which cultural heritage and tourism issues are evaluated at an academic level, is an indispensable resource for those who will study on culture, cultural heritage and tourism.Table of ContentsList of Contributors …………………………………………. 9 Sevgi ÖZTÜRK and Yasin DÖNMEZ 1 Cultural Heritage City Safranbolu …………………………………………. 13 Bahar DEVECİ and Bilal DEVECİ 2 Cultural Heritage Tourism and Ancient Cities of TR21 Region …………………………………………. 21 Çağla ÜST CAN 3 Festivals and Publicity Effects in Tourism …………………………………………. 35 Çiğdem BOGENÇ 4 Determining the Cultural Route as a Protection Tool …………………………………………. 43 Ezgi KIRICI TEKELİ and Mehmet TEKELİ 5 Tangible and Intangible Cultural Heritage Elements in Tourism …………………………………………. 53 Hakan KENDİR and Emin ARSLAN 6 Turkish Baths in Tokat Within the Scope of Heritage Tourism …………………………………………. 73 Beyza ONUR 7 Reuse of Industrial Heritage: Karabük Station Building …………………………………………. 89 Handan ÖZÇELİK BOZKURT 8 The Eighth Wonder Nemrut and Its Tourism Potential …………………………………………. 105 İrem BOZKURT and Enes YILDIRIM 9 Intangible Cultural Heritage: Local Food and Tourism …………………………………………. 117 Melih ÖZTÜRK and Mustafa AR 10 Landscape Characteristics of Coastal Towns: Bolaman Town Case …………………………………………. 133 Beyza ONUR 11 Modern Architecture in Karabük: Building Cultural Heritage …………………………………………. 145 Seza ZERMAN 12 Storytelling as a Way of Inheritance of Culture …………………………………………. 161 Zeynep ÇOKAL 13 Tourist Guiding in the Transmission of Cultural Heritage …………………………………………. 181 Güllü GENÇER and Kansu GENÇER 14 Cultural Heritage of Kütahya and Its Importance in Tourism …………………………………………. 199 Mehmet CAN 15 The Importance of Local Food in Terms of Tourism Publicity …………………………………………. 219 Samet GÖKKAYA and Seza ZERMAN 16 Brand Identity and Brand Management in Historical Cities …………………………………………. 229 Yasin DÖNMEZ and Ahmet Alp ÖZBALCI 17 Crisis Management in Heritage Cities: Safranbolu …………………………………………. 249 Nilgün DEMİREL and Gülhan SÖZBİLEN 18 Sustainable Cultural Heritage Policies in Tourism …………………………………………. 259 Ercan GÖKYER 19 Evaluation of Landscape Characteristics in Terms of Sustainability and Tourism, Case of Bartın …………………………………………. 287 Merve TUNA KAYILI 20 The Tourism Dimension of Sustainable Architecture: Safranbolu Hotels …………………………………………. 301 Ebru GÖZEN 21 Virtual Museums in the Axis of Changing Museum Perceptions …………………………………………. 327 Serdar EREN 22 The Role of Culinary Heritage in Tourism Destination Marketing …………………………………………. 345
£55.08
Peter Lang AG A kaleidoscope of tourism research:: Insights
Book SynopsisThe International Competence Network of Tourism Research and Education (ICNT) covers a wide range of research expertise in the fields of tourism, hospitality and events management. ICNT’s sixth book showcases a kaleidoscope of tourism and hospitality topics, ranging from tourism education to sustainable tourism, wildlife tourism, Brexit and tourism, and to travel intermediation, tourist motivation and experiences. The book explains the way tourism and hospitality are understood in different countries around the world. Consequently, this book stimulates thought and discussion on tourist experiences and management, from the viewpoint of various stakeholders. It provides a wealth of new knowledge and will be a valuable resource for students, academics, researchers and industry members alike.Table of Contentstourism; hospitality; tourism education; sustainable tourism; wildlife tourism; brexit; travel intermediation; tourist motivation; experiences; management; national parks; protected areas; marine mammal tourism; destination brand; travel behaviour
£50.04
Peter Lang AG Academic Turkish World Studies: Tourism, Culture,
Book SynopsisThis book is a collection of studies on tourism, culture, art and architecture for theTurkish world. The issues stated with 30 different subject titles in the book have beentried to be examined in detail.Table of ContentsBook Abstract – Keywords – Editor CV – List of Contributors – Bahar DEVECİ: 1 Evaluation of Personality Traits of Tourism Employees – Bahar SULTAN QURRAIE/Feride Çiğdem KARA: 2 Investigations of Two Residences (Leed Certification) – Bahar SULTAN QURRAIE/Merve Tuğba ERCAN: 3 Rainwater Harvesting in Energy Efficient Building Design – Almas KURALBAYEV/Bülent ŞEN: 4 Development of Spiritual & Historical Tourism – Burhan SEVİM/Selda YORDAM: 5 New Generation Accommodation Concept: Glamping – Bülent ORAL/Cüneyt ÖZDEN: 6 Elements Affecting the Modern Kastamonu Urban Texture – Çiğdem BOGENÇ: 7 Design Philosophy and Natural Inspiration – Ebru GÖZEN/Gözde Seval ERGÜN: 8 Distribution of Leisure Time Spaces in Manavgat – Esengül DOĞRU/Güzin KANTÜRK YİĞİT/Tuğba TURGUT: 9 Views of Geography Students on Pedagogical Formation – A. Esra Bölükbaşı ERTÜRK: 10 Coffeehouse Culture and Historical Coffeehouses in Safranbolu – Fulya ÖZMEN/Merve TUNA KAYILI/Beyza ONUR: 11 Spatial Competence in Urban Transformation Projects: Ankara – Gökçen GÖKGÖZ GEDİK: 12 Cultural Heritage Case: Kastamonu, Geymene Nail Workshops – Gülhan SÖZBİLEN: 13 The Role of Tourism in the Preservation – Mehmet GÜLLÜ: 14 Assyrian (Syriac) Wine as a Gastronomic Value – Sevgi ÖZTÜRK/Yasin DÖNMEZ: 15 An Analysis on Tourism Participation Motivations – İlker ÖZTÜRK: 16 Service Recovery – Fatih AYDIN/Beyza Nur YÜCEDAĞ: 17 Investigation of the Temporal Change of Land Use with GIS – Ezgi KIRICI TEKELİ/İrem BOZKURT: 18 Gastronomy Museums as an Attractiveness Element – Fuat ATASOY: 19 Authenticity in Tourism – Aziz Gökhan ÖZKOÇ/Ebru KEMER: 20 The Legitimacy Problem of Political Behaviours – Mehmet GÜLLÜ: 21 Mevlevi Cuisine in the Perspective of Culture & Gastronomy – Derya Gül ÖZTÜRK/Ahmet Alp ÖZBALCI: 22 Crisis Management during the Covid-19 Pandemic – Mustafa Cüneyt ŞAPCILAR: 23 Faith Tourism in Konya Destination – Mehmet TEKELİ/Emre AYKAÇ: 24 Silk Road Tourism in Turkey – Yasin DÖNMEZ/Sevgi ÖZTÜRK: 25 Ecotourism After Covid – Meryem SARIKAYA/Türkan Ceylan ÜNAL BAŞTÜRK: 26 Göbeklitepe and Çatalhöyük In-between Protective Roofs – Gürkan ÇALIŞKAN: 27 Wine Tourism Routes, Producers and Vineyards – Fatih KARTAL: 28 Evaluation of Cattle and Ovine Breeding in Sivas – Burhan SEVİM/Kaan Berk DALAHMETOĞLU: 29 Innovations in Tourism Education – Fatih TÜRKMEN/Emre AYKAÇ: 30 Sustainability in Tourism
£70.06
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Innovationen managen: in Hotellerie und
Book Synopsis»Innovation ist keine Pflicht – Überleben aber auch nicht«Graham HortonHotellerie und Gastronomie erleben derzeit stürmische Zeiten. Die Ansprüche der reiseerfahrenen, multioptionalen, hybriden Gäste steigen, der Konkurrenzdruck ebenfalls, neue Geschäftsmodelle erobern bedeutende Marktanteile. Für Gastgeber ist es essenziell, dieser Situation mit innovativen Lösungen zu begegnen, um den langfristigen Fortbestand des Unternehmens zu sichern. Doch was ist unter Innovationen zu verstehen und wodurch werden sie angestoßen? Womit beginnt die Innovationstätigkeit, und ist sie jemals abgeschlossen? Wie kann man Innovationen systematisieren? Antworten auf diese und viele andere wichtige Fragen liefert Innovationen managen: Von der theoretischen Herangehensweise, die anhand zahlreicher Beispiele und Interviews aus der Praxis anschaulich beleuchtet wird, über die Darstellung von Erfolgspotenzialen sowie notwendigen Voraussetzungen bis hin zu Methoden der Umsetzung zukunftsfähiger Ideen. Erfolgreiche Innovatoren berichten von eigenen Erfahrungen, die zum Aufbruch oder zur Konzeptüberarbeitung anregen.Table of ContentsInnovation verstehen.- Innovation planen.- Innovation entwickeln.- Innovation umsetzen.- Innovation steuern und evaluieren - Innovationscontrolling.- Von erfolgreichen Innovatoren lernen.
£49.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG ErfolgReich in der Privathotellerie: Impulse für
Book SynopsisWie gelingt es, sich am hart umkämpften Hotelmarkt mit seinem Privathotel von der Masse abzuheben, ihm ein einzigartiges unverwechselbares „Gesicht“ zu geben? Die erfahrenen Profis aus Hotellerie und Lehre, Burkhard von Freyberg, Axel Gruner und Marina Lang, haben einen unverzichtbaren Ratgeber geschaffen, der wissenschaftliche Erkenntnisse genauso berücksichtigt wie die langjährige praktische Erfahrung etablierter, sehr erfolgreicher Privathoteliers. Die Autoren geben umfassend und praxisnah aufbereitet Antworten auf die Fragen: Wie ist es möglich, sich zu profilieren, um sich gegen das Angebot international agierender Hotelkonzerne durchzusetzen? Was kann ein Privathotelier von der Kettenhotellerie lernen oder sogar besser machen? Welche Eigenschaften sollte ein erfolgreicher Privathotelier besitzen? Dazu ist es ihnen gelungen, 16 außergewöhnliche Hotelunternehmungen herauszufiltern und die Verantwortlichen für ein Interview zu gewinnen. Die spannenden und zugleich inspirierenden Einblicke in deren Arbeit machen Lust, sich direkt an die Umsetzung der aufgezeigten Möglichkeiten zu machen, um im eigenen Unternehmen den Grundstein für langfristigen und stabilen Erfolg zu legen.Table of ContentsPrivathotellerie im deutschsprachigen Raum.- Herausforderungen der Privathotellerie.- Wege zum Erfolg.- Von Vorbildern lernen - Einblicke vor und hinter die Kulissen.
£49.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Digitalisierung im stationären Reisevertrieb: Der
Book SynopsisDer stationäre Reisevertrieb sieht sich durch die gesteigerte Nutzung von Online-Kanälen zur Suche und Buchung von Reisen einem erhöhten Wettbewerb in der Tourismusbranche ausgesetzt. In-Store-Technologien – wie die Virtual Reality-Brille, der Touchscreen und das Tablet – werden zur Unterstützung in der Beratung im stationären Reisevertrieb genutzt. Deren Bedeutung wird aufgrund der Verzahnung von Online- und Offline-Kanälen im Zuge der Digitalisierung zunehmend höher. Die Untersuchung des Einflusses von In-Store-Technologien auf das Kaufverhalten ist Gegenstand der Publikation. In einer dreistufigen Untersuchung wird aufgezeigt, welche Determinanten der In-Store-Technologien im Hinblick auf das Kaufverhalten relevant sind und welchen Einfluss diese auf die Kaufabsicht aus Sicht des Konsumenten haben. Darüber hinaus werden zukunftsgerichtete Handlungsempfehlungen für die Unternehmenspraxis abgeleitet, welche als Entscheidungsgrundlage nützlich sein können. Table of ContentsEinleitung.- Theoretische Grundlagen.- Theoretischer Bezugsrahmen zur Erklärung des Kaufverhaltens im Reisebüro.- Überblick über das Forschungsdesign.- Qualitative Untersuchung I.- Grundlagen zur experimentellen Untersuchung.- Konzeption, Durchführung und Ergebnisse der experimentellen Untersuchung.- Qualitative Untersuchung II.- Schlussbetrachtung und Ausblick.
£56.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Digital Leadership im Tourismus: Digitalisierung
Book SynopsisDieses Buch bietet einen Überblick über den State of the Art zum Thema Digitalisierung und Künstliche Intelligenz im Tourismus und in den damit verbundenen wesentlichen Gestaltungs- und Handlungsfeldern. Die Autoren diskutieren Entwicklungen in folgenden Kontexten: digitale Transformation, digitale Geschäftsmodelle, digitaler Wettbewerb, digitales Mindset und digitale Führungskompetenzen. Außerdem werden Fragen zur Rolle der Digitalisierung und Künstlichen Intelligenz im Spannungsfeld zwischen Effektivität, Effizienz und Ethik im Kontext einer Digital-Leadership-Perspektive betrachtet. Die instrumentelle und inhaltliche Bandbreite digitaler Technologien und digitaler Arbeitsformen in verschiedenen touristischen Teilbranchen und deren Akteure werden beleuchtet und es wird gezeigt, wie in diesem Themenkomplex Veränderung erfolgreich gestaltet werden kann. Denn Digitalisierung und Künstliche Intelligenz als Treiber des zukünftigen Unternehmenserfolgs sind einerseits Top-Themen in zahlreichen touristischen Branchen, andererseits zeigen viele aktuelle Unternehmenskonzepte, dass das Thema bislang für den Tourismussektor kaum analysiert und systematisiert wurde und in der Praxis vielfach unzureichend konzeptionell und organisatorisch verankert ist.Der Autoren-Mix aus Wissenschaft und Unternehmenspraxis macht den Sammelband zu einem Nachschlagewerk für jeden, den das Thema Digitalisierung und Künstliche Intelligenz im Tourismus bewegt.Table of ContentsDigitalisierung und Digital Leadership im Tourismus – Ein erster Blick aus Wissenschaft und Praxis.- Grundlegende Beiträge zur Digitalisierung und Künstlichen Intelligenz im Tourismus.- Konzeptionelle Beiträge zur Digitalisierung und Künstlichen Intelligenz.- Fallbeispiele und Best Practices.
£66.49
Springer Sports Marketing: Fundamentals - Strategies -
Book SynopsisThis book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.The content Sports marketing at the centre of different markets Basics of sports marketing Performance aspects in sports marketing Prices and contracts in sports marketing Communication issues in sports marketing Distribution channels in sports marketing Perspectives of sport - opportunities and risks in sports marketing Table of Contents
£40.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Modernes Hospitality Marketing: Grundlagen,
Book SynopsisDieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf. Weltweite Krisen, Digitalisierung und Umweltbewusstsein haben das Reise- und Buchungsverhalten massiv verändert. Das Verlangen nach Urlaub ist zwar ungebrochen, doch der qualitative Anspruch an Hotels, Gastronomie und andere Dienstleister in den Destinationen steigt. Es gilt, die Erwartungen von Reisenden einfach, individuell, facettenreich sowie preislich adäquat und nachhaltig zu erfüllen.Die Autoren zeigen, wie diese komplexe Aufgabe vor dem Hintergrund hoher Fix- und Entwicklungskosten, kompetitiver Verdrängungsmärkte sowie verschärfter gesetzlicher Regulierungen gemeistert werden kann. Sie verknüpfen markensoziologische mit betriebswirtschaftlichen Erkenntnissen und Best Practice Insights, sodass Studierende und Praktiker gleichermaßen von der Lektüre des Buches profitieren. Table of ContentsDer Hospitality-Markt.- Megatrends in der Hotellerie.- Zeitgemäße Produkt- und Serviceentwicklungen.- Markenführung in der Hospitality: Markenverständnis, Herausforderungen der Markenführung in der Hospitality, Markensoziologie, Markenführungsinstrumente/Genetische Code der Marke.- Markenoperationalisierung in der Hospitality: Aspekte des Dienstleistungsmarketing, Customer Relationship Management, Data-Driven Marketing.- Customer Journey im Hospitality Bereich.-Customer Lifecycle.- Zielgruppensegmentierung.- Distribution: Pricing, Revenue Management, Digital Marketing.- Best Case.- 15 Regeln einer wertschöpfungsstarken Hotellerie.
£32.99
Springer Gabler Die Bedeutung der Betreuungsintensität für die
Book SynopsisEinleitung.- Kultur als universelle Ressource für Gastfreundschaft und Gästebetreuung.- Historische Entwicklung der deutschen Hotelkultur.- Die persönliche Gästebetreuung als Guest-Centricity- und Guest-Care-Komplex.- Empirische Untersuchung der Gästebetreuungsintensität am Beispiel der Gästebetreuung.- Bestätigung der Bedeutung der Betreuungsintensität für die persönliche Dienstleistung.
£63.99
Springer Gabler Employee Experience Design im Tourismus
Book SynopsisEmployer Branding und Recruiting.- Onboarding.- Das Team begeistern, begleiten und binden.- Offboarding.- Employee Experience Design für Ihr Unternehmen.
£34.19
Springer Fachmedien Wiesbaden Tourismus und Klimawandel
Book SynopsisDiese Open-Access-Publikation beleuchtet die komplexen Beziehungen zwischen Tourismus und Klimawandel für die Tourismusdestination Österreich und basiert auf einer umfassenden Erhebung, Zusammenfassung und Bewertung des aktuellen Standes der Forschung zu diesem Thema. Für diesen Bericht haben 40 Wissenschaftler*innen führender Forschungseinrichtungen, unterstützt durch ein internationales Team an Begutachter*innen, mehr als zwei Jahre intensiv zusammengearbeitet.Die dargestellten Forschungsarbeiten zum Einfluss des Klimawandels auf den Tourismus gehen davon aus, dass sich die in den nächsten Jahrzehnten zu erwartenden Veränderungen des Klimas sehr stark auf die österreichische Tourismusbranche auswirken werden. Allerdings fällt dem Sektor auch eine nicht unerhebliche Rolle als Mitverursacher des Klimawandels zu. Aktuellen Untersuchungen zufolge verursacht der Tourismus rund 8% aller globalen CO2-Emissionen. Vor diesem Hintergrund werden für die verschiedenen Teilaspekte des touristischen Angebots geeignete Minderungs- und Anpassungsmaßnahmen vorgestellt und diskutiert.Der Bericht verdeutlicht insbesondere die spezifische Betroffenheit der touristischen Outdoor-Aktivitäten vom Wintersport bis zum Golftourismus, beschreibt die neuen Herausforderungen für den Städtetourismus und die Organisation von Events und beleuchtet ausführlich, wie Anpassungsmöglichkeiten, insbesondere im Bereich der Mobilität, der Beherbergung, touristischer Indoor-Angebote, sowie der Gastronomie und Kulinarik, ausgestaltet und umgesetzt werden können. Dabei werden die Verantwortung und die Möglichkeiten des Reisenden ebenso dargestellt, wie die Handlungsoptionen von Betrieben, Destinationen und der rahmensetzenden nationalen Politik. Das Buch macht deutlich, dass, um die Pariser Klimaziele erreichen zu können, ein veränderter Lebensstil und rasche Umsetzungsschritte notwendig sind. Wie dieser „Paris-Lifestyle“ erreicht werden könnte und welche Herausforderungen auf diesem Weg bewältigt werden müssen, verdeutlichen die zusammenfassenden Schlusskapitel.Die vorliegende differenzierte Aufbereitung des Themas für alle Reisenden, die Tourismusbranche und die Politik war nur durch eine gezielte Förderung aus Mitteln des Klima- und Energiefonds im Rahmen des Programms „Austrian Climate Research Programme – ACRP“ möglich. Table of Contents
£40.49
Sterling Publishers Pvt.Ltd Successful Tourism: Volume I: Fundamentals of
Book SynopsisTourism is the world''s second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume One covers the fundamentals of tourism -- what it means, it philosophy, scope, planning, operations, geography and the role of government.
£9.49
Sterling Publishers Pvt.Ltd Successful Tourism: Volume II: Tourism Practices
Book SynopsisTourism is the world''s second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume Two discusses in detail how different tourism sectors operate and market themselves -- travel agencies, tour operators, hotels, restaurants, airlines -- as well as the impact of changing technology on their activities.
£9.49
