Description
Book SynopsisPart I: Understanding Marketing in the Tourism and Hospitality Industry.- Chapter 1: Tourism and Hospitality Marketing Principles.- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market.- Chapter 3: Tourism and Hospitality Consumer Behaviour.- Chapter 4: Tourism and Hospitality Marketing Research.- Part 3: Designing the Tourism and Hospitality Marketing Strategy.- Chapter 5: Tourism and Hospitality Marketing Planning.- Chapter 6: The Tourism and Hospitality Marketing Environment.- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix.- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing.- Chapter 9: Tourism Distribution.- Chapter 10: Promoting and Advertising Tourism and Hospitality Products.- Chapter 11: Designing the Tourism and Hospitality Promotions Mix.- Chapter 12: Digital Marketing in Tourism and Hospitality. -Part 5: Understanding Tourism and Hospitality Marketing Issues.- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing.- Chapter 14: Marketing Tourism Destinations.- chapter 15: Socially Responsible Marketing.
