Description
Book Synopsis1. Consumer Brand Relationships in Tourism and Hospitality Research.- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach.- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs.- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism.- 5. Help me Chatbot!: Customer Brand Relationship in The Context of Tourism Chatbots.- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments.- 7. Impact of Social Media Interaction on Customer's Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands.- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing.- 9. The Impact of Social Media Influencers on Consumer
