Hospitality and service industries Books
Taylor & Francis Ltd The Green Travel Guide
Book SynopsisThis book suggests ways in which we can enjoy our holidays and our travel even more: by becoming green travellers. It also suggests different types of green holidays and encourages some of the better examples of good environmental practice in holidaymaking around the world.Trade Review'An excellent guide to being a green traveller.' TIME OUT '[This] long overdue guide is indispensable.' THE SUNDAY TIMES 'Hints, tips and contacts to help you make eco-sound travel decisions' THE MAIL ON SUNDAY 'offers much practical guidance, while making an excellent contribution to the debate about the ethics of tourism' THE GUARDIANTable of ContentsSection 1 The greener holiday: how can we become greener travellers?; wildlife watching; conservation; longer-term volunteering; heritage; expeditions; sports and activities; farms and food; environmental education; retreats, pilgrimages, spiritual, healing and holistic holidays. Section 2 Points on the green compass. Section 3 The green traveller's directory.
£21.79
Edward Elgar Publishing Ltd BEYOND QUALITY: An Agenda for Improving
Book SynopsisGlobal manufacturing has been altered by the emergence of a new approach to production which differs radically from the principles of mass production. This approach has been characterised by successful manufacturers in Asia and the West who have engaged in a continuous process to improve quality, process productivity and cost performance. The authors of Beyond Quality argue that many of the methods used by these new firms are equally suitable for manufacturers in developing countries and the transition economies of eastern and Central Europe.Using case study material from Latin America, Africa and Central Europe, the authors demonstrate that it is the skill and organization of people - rather than sophisticated equipment - which determines growth in productivity and product quality. These new forms of improvement are not dependent on economies of scale and so provide small producers with the flexibility to compete effectively against mass producers.Trade Review'Forty years ago W. Edward S. Deming helped to launch the world's first widespread application of quality control in Japan. The modern-day equivalents of those methods are now practised by successful firms and managers throughout the industrialised world. Beyond Quality will help the developing countries to do the same. It will be essential reading for those who hope to master methods of continuous improvemeitivity, upgrade methods of enterprise management and promote the goals of economic development.'Table of ContentsContents: 1. Continuous Improvement in Changing Markets 2. Continuous Improvement Technologies for Developing Countries 3. Organizational Structures and Information Flows 4. Working Tools of Continuous Improvement 5. The Statistical Tools 6. Continuous Improvement in Action 7. Problems and Prospects Appendix: A Closer Look at the Statistical Tools
£102.00
Edward Elgar Publishing Ltd THE ECONOMICS OF THIRD WORLD NATIONAL PARKS:
Book SynopsisNational parks and game reserves are under threat from exploitation by tourists and by people living on their borders. Parks, although highly valued by conservationists, are not protected from unregulated economic behaviour within and outside their borders.In The Economics of Third World National Parks, Anup Shah argues that parks and reserves are worth preserving, rigorously analyses the problem and advocates solutions drawing on a wide range of sources. Issues discussed include the effects of economic activity on a national park, the tourist problem, valuing a national park and the use of cost-benefit decision making. Dr Shah uses economic analysis to explore institutional arrangements which would compensate for externalities resulting from exploitation and over-use by tourists and local communities. The price mechanism, he argues, is not a satisfactory tool with which to protect areas of rich bio-diversity. The Economics of Third World National Parks presents a clear and thoughtful application of economic thought, and especially the concept of externalities, to a key problem which current institutional structures seem unable to resolve.Trade Review'This book successfully brings basic concepts of economics to bear on the important problem of preserving and managing natural environments in developing countries for the benefit of people everywhere.' -- Anthony C. Fisher, University of California, Berkeley, USTable of ContentsContents: Preface 1. Introduction 2. The Atemporal Problem of the Buffer Area 3. The Intertemporal Problem of the Buffer Area 4. The Effects of Economic Activity in the Buffer Area on the National Park 5. The Tourist Problem: The Demand for Wildlife Viewing 6. The Supply of Wildlife-Viewing Services 7. Value of a National Park and Cost–Benefit Decision-Making 8. An Eco-development Plan for a Greater National Park 9. Conclusions Index
£90.00
Edward Elgar Publishing Ltd The Economics of Tourism
Book SynopsisTourism is a major global industry and continues to expand at a rapid rate. This two-volume collection of key published articles provides a comprehensive and much needed overview of the economics of tourism. Many of these articles are not readily available as they have been published in a range of non-economics journals. This reflects partly the presence of specialised journals devoted to tourism and partly the interdisciplinary nature of the subject. The editor has prepared an authoritative introduction, which not only presents an overview of the contents of each volume, introducing the subject to a wider non-specialist audience, but also provides insights and critical comments.The first volume concentrates on the basic economics of tourism. It covers the nature and role of tourism economics, determinants of tourism demand and the forecasting of such demand, supply-side aspects of tourism including industrial organization and issues in managerial economics, and public finance and public economics in relation to tourism. The second volume examines wider matters such as impact analyses of tourism, international tourism, tourism in developing countries and its role in economic development, and sustainability and environmental aspects of tourism.This book is a valuable reference for researchers, students and policymakers interested in tourism economics and tourism management, as well as non-specialists seeking an introduction to the subject.Trade Review’Tisdell’s collection provides a panoramic view of tourism economics as it existed up to about 1998. Economists as well as other social scientists, tourism managers, policymakers, entrepreneurs, consultants, and students will find the collection valuable . . . This two-volume set is unprecedented in tourism economics and, perhaps, in tourism studies . . . Tisdell has given substantial thought to the collection and ordering of the papers included. This thought is made manifest in superb introductory essays by Tisdell for each volume. Each is an exegesis for the writings - comparing, contrasting, analyzing, and synthesizing the divers view points of so many authors who, if laid end-to-end, could never reach a conclusion . . . the range of insights, examples, models, methods, and theories covered make this a ‘’must-by’’ for any tourism research library.’- Stephen Smith, Annals of Tourism Research ’To sum up the two volumes as a whole, there has clearly been much work involved in assembling this extensive compilation of articles on tourism economics.’- Harry Clarke, Economic Record’The literature on the economics of tourism has appeared in a wide variety of sources, and so it has been difficult for a researcher new to the area to quickly gain an overview of the field. Professor Tisdell has done an excellent job of bringing together the most important work in the area and putting it in context. This collection should be useful to both students and researchers. It may even stimulate me to do some more work in the area.’- Brian Copeland, University of British Columbia, Canada’. . . I think this to be first rate and it will make a substantial contribution to the literature. . .’- William Theobald, Purdue University, US’. . . I enjoyed reading the review and overview chapters. I am convinced that the collection of contributions will be most useful in teaching and classroom discussion. Many journals are (in vain) looking for comprehensive review articles of this kind.’- Josef A. Mazanec, Vienna University of Economics and Business Administration, AustriaTable of ContentsContents: Acknowledgements • Introduction Preface Clem Tisdell Volume I: Part I The Nature of Tourism Economics 1. H. Peter Gray (1982), ‘The Contributions of Economics to Tourism’ 2. Alberto Sessa (1984), ‘Comments on Peter Gray’s “The Contributions of Economics to Tourism”’ 3. H. Peter Gray (1984), ‘Tourism Theory and Practice: A Reply to Alberto Sessa’ 4. William R. Eadington and Milton Redman (1991), ‘Economics and Tourism’ Part II Tourism Demand and its Forecast 5. Muzaffer Uysal and John L. Crompton (1985), ‘An Overview of Approaches Used to Forecast Tourism Demand’ 6. Brian Archer (1987), ‘Demand Forecasting and Estimation’ 7. Peter C. Yesawich (1984), ‘A Market-Based Approach to Forecasting’ 8. Christine A. Martin and Stephen F. Witt (1987), ‘Tourism Demand Forecasting Models: Choice of Appropriate Variable to Represent Tourists’ Cost of Living’ 9. Christine A. Martin and Stephen F. Witt (1989), ‘Accuracy of Econometric Forecasts of Tourism’ 10. Ann Clewer, Alan Pack and M. Thea Sinclair (1990), ‘Forecasting Models for Tourism Demand in City Dominated and Coastal Areas’ 11. Egon Smeral, Stephen F. Witt and Christine A. Witt (1992), ‘Econometric Forecasts: Tourism Trends to 2000’ 12. Stephen F. Witt and Christine A. Witt (1995), ‘Forecasting Tourism Demand: A Review of Empirical Research’ 13. Theodore C. Syriopoulos and M. Thea Sinclair (1993), ‘An Econometric Study of Tourism Demand: The AIDS Model of US and European Tourism in Mediterranean Countries’ 14. Geoffrey I. Crouch (1994), ‘The Study of International Tourism Demand: A Survey of Practice’ 15. Geoffrey I. Crouch (1994), ‘The Study of International Tourism Demand: A Review of Findings’ 16. Theodore C. Syriopoulos (1995), ‘A Dynamic Model of Demand for Mediterranean Tourism’ 17. Geoffrey I. Crouch (1995), ‘A Meta-Analysis of Tourism Demand’ 18. Martin Oppermann (1995), ‘Travel Life Cycle’ Part III Supply-Side Aspects of Tourism: Industrial Organization and Issues in Managerial Economics 19. John H. Dunning and Matthew McQueen (1982), ‘Multinational Corporations in the International Hotel Industry’ 20. Mike McVey (1986), ‘International Hotel Chains in Europe: Survey of Expansion Plans as Europe is “Rediscovered”’ 21. Frank Go (1989), ‘International Hotel Industry – Capitalizing on Change’ 22. Tom Baum and Ram Mudambi (1995), ‘An Empirical Analysis of Oligopolistic Hotel Pricing’ 23. Pauline J. Sheldon (1986), ‘The Tour Operator Industry: An Analysis’ 24. Pauline Sheldon (1983), ‘The Impact of Technology on the Hotel Industry’ 25. Stephen L.J. Smith (1994), ‘The Tourism Product’ 26. Richard Kotas (1982), ‘The European Hotel: Methodology for Analysis of Financial Operations and Identification of Appropriate Business Strategy’ 27. Paul Beals and David A. Troy (1982), ‘Hotel Feasibility Analysis, Part I’ 28. Avner Arbel and S. Abraham Ravid (1983), ‘An Industry Energy Price Impact Model: The Case of the Hotel Industry’ Part IV Public Finance, Public Economics and Tourism 29. James Mak and Edward Nishimura (1979), ‘The Economics of a Hotel Room Tax’ 30. Howard L. Hughes (1981), ‘A Tourism Tax – The Cases For and Against’ 31. Mary Fish (1982), ‘Taxing International Tourism in West Africa’ 32. Rae Weston (1983), ‘The Ubiquity of Room Taxes’ 33. Edwin Fujii, Mohammed Khaled and James Mak (1985), ‘The Exportability of Hotel Occupancy and Other Tourist Taxes’ 34. Stephen J. Hiemstra and Joseph A. Ismail (1993), ‘Incidence of the Impacts of Room Taxes on the Lodging Industry’ 35. Stephen R.C. Wanhill (1986), ‘Which Investment Incentives for Tourism?’ 36. David Airey (1983), ‘European Government Approaches to Tourism’ 37. Keith Hartley and Nicholas Hooper (1992), ‘Tourism Policy: Market Failure and Public Choice’ Name Index Volume II: Part I Impact Analyses of Tourism 1. Brian H. Archer (1982), ‘The Value of Multipliers and their Policy Implications’ 2. Douglas C. Frechtling (1987), ‘Assessing the Impacts of Travel and Tourism – Measuring Economic Benefits’ 3. Douglas C. Frechtling (1987), ‘Assessing the Impacts of Travel and Tourism – Measuring Economic Costs’ 4. John Board, Thea Sinclair and Charles Sutcliffe (1987), ‘A Portfolio Approach to Regional Tourism’ 5. M. Thea Sinclair and Charles Sutcliffe (1988), ‘The Estimation of Keynesian Income Multipliers at the Sub-National Level’ 6. B. H. Archer (1989), ‘Tourism and Island Economies: Impact Analyses’ 7. John E. Fletcher (1989), ‘Input-Output Analysis and Tourism Impact Studies’ 8. Toh Mun Heng and Linda Low (1990), ‘Economic Impact of Tourism in Singapore’ 9. Helen Briassoulis (1991), ‘Methodological Issues: Tourism Input-Output Analysis’ 10. Rebecca L. Johnston and Eric Moore (1993), ‘Tourism Impact Estimation’ 11. Guy R. West (1993), ‘Economic Significance of Tourism in Queensland’ 12. Percy Harris and David Harris (1994), ‘The Structural Dynamics of Aggregate Production: A Challenge to Tourism Research’ 13. Deying Zhou, John F. Yanagida, Ujjayant Chakravorty and PingSun Leung (1997), ‘Estimating Economic Impacts from Tourism’ Part II International Tourism 14. Bernard Ascher (1984), ‘Obstacles to International Travel and Tourism’ 15. Kenneth J. White (1985), ‘An International Travel Demand Model: US Travel to Western Europe’ 16. Stephen F. Witt and Christine A. Martin (1987), ‘Econometric Models for Forecasting International Tourism Demand’ 17. Geoffrey I. Crouch (1992), ‘Effect of Income and Price on International Tourism’ 18. Clive L. Morley (1992), ‘A Microeconomic Theory of International Tourism Demand’ 19. M. Thea Sinclair and Asrat Tsegaye (1990), ‘International Tourism and Export Instability’ 20. Brian R. Copeland (1991), ‘Tourism, Welfare and De-industrialization in a Small Open Economy’ 21. Larry Dwyer and Peter Forsyth (1993), ‘Assessing the Benefits and Costs of Inbound Tourism’ 22. Larry Dwyer and Peter Forsyth (1993), ‘Government Support for Inbound Tourism Promotion: Some Neglected Issues’ 23. Harry R. Clarke and Yew-Kwang Ng (1993), ‘Tourism, Economic Welfare and Efficient Pricing’ Part III Tourism in Developing Countries and in Economic Development 24. Stephen G. Britton (1982), ‘The Political Economy of Tourism in the Third World’ 25. C.L. Jenkins and B.M. Henry (1982), ‘Government Involvement in Tourism in Developing Countries’ 26. Peter U.C. Dieke (1995), ‘Tourism and Structural Adjustment Programmes in the African Economy’ 27. J. Diamond (1977), ‘Tourism’s Role in Economic Development: The Case Reexamined’ 28. Nelson C. Modeste (1995), ‘The Impact of Growth in the Tourism Sector on Economic Development: The Experience of Selected Caribbean Countries’ 29. John Brohman (1996), ‘New Directions in Tourism for Third World Development’ 30. Timothy J. Forsyth (1995), ‘Tourism and Agricultural Development in Thailand’ Part IV Sustainability and Environmental Aspects of Tourism 31. John J. Pigram (1980), ‘Environmental Implications of Tourism Development’ 32. R.W. Butler (1980), ‘The Concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources’ 33. Pamela A. Wight (1993), ‘Sustainable Ecotourism: Balancing Economic, Environmental and Social Goals within an Ethical Framework’ 34. Katrina Brown, R. Kerry Turner, Hala Hameed and Ian Bateman (1997), ‘Environmental Carrying Capacity and Tourism Development in the Maldives and Nepal’ 35. Kreg Lindberg, Stephen McCool and George Stankey (1997), ‘Rethinking Carrying Capacity’ 36. S.R.C. Wanhill (1980), ‘Charging for Congestion at Tourist Attractions’ 37. Sally Driml and Mick Common (1995), ‘Economic and Financial Benefits of Tourism in Major Protected Areas’ 38. Clem Tisdell and Jie Wen (1997), ‘Why Care is Needed in Applying Indicators of the Sustainability of Tourism’ 39. R. Elwyn Owen, Stephen F. Witt and Susan Gammon (1993), ‘Sustainable Tourism Development in Wales: From Theory to Practice’ 40. Brian Archer and Chris Cooper (1998), ‘The Positive and Negative Impacts of Tourism’ Name Index
£491.15
Edward Elgar Publishing Ltd Housing, Welfare and the State in Europe: A
Book SynopsisMark Kleinman's new book explains what has happened to housing policy in Europe over the last two decades, and what housing policy can tell us about welfare development more generally over the period. Housing, Welfare and the State in Europe identifies a divergence in housing policy between, on the one hand, the majority of relatively affluent households and, on the other, an impoverished minority. The legal, financial and economic concerns of the well-housed, owner-occupier majority have preoccupied public policy across Europe, with the impoverished minority often badly housed or homeless. In Britain this has been particularly evident with elections won and lost on the level of the mortgage rate rather than the level of housing output, and still less on the level of homelessness.Housing policy occupies a unique place in public policy at the intersection of social with economic policy, involving a mixed economy of welfare. Consequently, Dr Kleinman's study offers insights into the future direction of public policy as a whole, the balance between economic and social goals, and the relative weighting given to free markets and state intervention in a variety of countries.Trade Review'Housing, Welfare and the State in Europe not only provides an insightful perspective on recent trends in housing policy, but is essential reading for anyone concerned with wider debates on convergence or social polarization.'Table of ContentsContents: 1. Housing, Welfare and the State 2. Britain: An Anglo-Saxon Housing Policy? 3. France: “Qui dit Marché dit Exclusion” 4. Germany: From Social Market to Free Market 5. Europe: Bringing in the (Super) State? 6. The Wider Context: Welfare Division and Welfare Change 7. Policy Convergence or Policy Collapse? References Index
£102.00
Edward Elgar Publishing Ltd Service Industries in the Global Economy
Book SynopsisService Industries in the Global Economy is a comparative international reference collection which identifies and reprints the most important articles on services and the service economy written by geographers, economists and sociologists. The focus is on the growth and evolution of service activities in the advanced economies of Europe, North America and the Pacific Rim within the framework of the global economy.The first volume explores the shift away from manufacturing employment towards a variety of service occupations in the advanced economies. It provides an empirical and theoretical account of the transformation, exploring the growth and nature of service employment as well as the evolution of a service class and the issue of social polarisation. The second volume explores the relationship between service activities and economic development as well as the relationship between producer services and manufacturing companies. It also provides an analysis of the growth of multinational service firms and examines the relationship between services, technological change and globalisation.Trade Review'The papers it contains make compelling reading on the problematic nature of defining service activities and occupations, and the difficulty of accounting for the growth in service employment given the evolution of the broader economic system of which services are a part and the heterogeneity of the sector itself. . . . The structure of the collection has been carefully thought through and coheres well. . . . brings together a set of important articles from a diverse range of journals, the scope of which is likely to be represented in only the largest of university libraries' holdings.' -- Niall Majury, Progress in Human GeographyTable of ContentsContents: Volume I: Introduction Part I: Towards the Service or Post-Industrial Society Part II: Theories of the Service Economy Part III: Service Employment Part IV: The Nature of Service Work Part V: Social Polarization and the Rise of the Service Class • Volume II: Introduction (as vol 1) Part I: Services and Economic Development Part II: Producer Services Part III: Multinational Service Firms Volume IV: Services, Technological Change and Globalization
£593.75
Edward Elgar Publishing Ltd Industrial Organisation and Innovation: An
Book SynopsisThis important book provides a systematic and quantitative analysis of the development of the software industry: the major growth industry in advanced economies of the world. It presents the results of a comprehensive set of industry surveys to shed light on the differences in specialization and performance of US and European software firms.Salvatore Torrisi analyses the development of the software industry within the context of theories of technical change. He interprets exhaustive surveys of firms participating in software industries conducted between 1990 and 1997. These reveal the main characteristics of innovation activities in software, including the characteristics of product and process innovations, the sources of technological change within firms, the instruments for the protection of innovation and the nature of innovative skills. The author also compares the historical evolution of software activities in Europe and in the United States and explains the differences in specialization and performance in terms of the geographical proximity to leading hardware manufacturers, the size of the domestic market, regulation and public policies, including property rights and anti-trust.This unparalleled book will be required reading for academics interested in industrial organisation and the economics of innovation.Trade Review'A valuable comparative study of the innovation process within the software industry . . . This is a useful application of the larger innovation field to the special aspects of software development.' -- Communication Booknotes Quarterly'. . . Dr Torrisi's book breaks new ground in its attempt to ground the analysis of the structure and growth of the software industry in the economics of innovation and industrial organisation. This informative and stimulating book should inspire further work on a major growth industry which has transformed economic organisation and management.' -- V.N. Balasubramanyam, Business HistoryTable of ContentsContents: Preface by Kevin Pavitt 1. Introduction 2. Innovation and Knowledge-Intensive Production 3. The Market for Software and Services 4. The Evolution of Industry Structure, Industrial Policies and Firm Strategies 5. Product and Process Innovation in Software Activities 6. In-House Skills and External Sources of Innovation 7. Conclusions 8. Appendices
£95.00
Bloomsbury Publishing PLC Nazi Chic: Fashioning Women in the Third Reich
Book SynopsisThis is the first book in English to deal comprehensively with German fashion from World War I through to the end of the Third Reich. It explores the failed attempt by the Nazi state to construct a female image that would mirror official gender policies, inculcate feelings of national pride, promote a German victory on the fashion runways of Europe and support a Nazi-controlled European fashion industry. Not only was fashion one of the countrys largest industries throughout the interwar period, but German women ranked among the most elegantly dressed in all of Europe. While exploding the cultural stereotype of the German woman as either a Brunhilde in uniform or a chubby farmers wife, the author reveals the often heated debates surrounding the issue of female image and clothing, as well as the ambiguous and contradictory relationship between official Nazi propaganda and the reality of womens daily lives during this crucial period in German history. Because Hitler never took a firm public stance on fashion, an investigation of fashion policy reveals ambivalent posturing, competing factions and conflicting laws in what was clearly not a monolithic National Socialist state. Drawing on previously neglected primary sources, Guenther unearths new material to detail the inner workings of a government-supported fashion institute and an organization established to help aryanize the German fashion world.How did the few with power maintain style and elegance? How did the majority experience the increased standardization of clothing characteristic of the Nazi years? How did women deal with the severe clothing restrictions brought about by Nazi policies and the exigencies of war? These questions and many others, including the role of anti-Semitism, aryanization and the hypocrisy of Nazi policies, are all thoroughly examined in this pathbreaking book.Trade ReviewWinner, Millia Davenport Award 2005, Costume Society of America Winner, Sierra Book Prize 2005, Western Association of Women Historians This well-researched book is a fascinating and very readable account of the role of fashion and clothing in the National Socialists' construction of German womanhood and national identity during the Third Reich. Costume, Edwina Ehrman A mavellous example of how the seemingly peripheral or mundane can shed light on the contradictions and tensions of the worst kind of totalitarian regime. BBC History Magazine Well-written, engrossing and exhaustive study, Guenther furnishes ample evidence of the Nazis' peculiar preoccupation with fashion. By exploring this previously unstudied realm of a much-studied era, "Nazi Chic?" provides an original and absorbing glimps into the absurdity and exactitude of the National Socialist enterprise. Forward, Amanda Fortini Makes powerfully apparent how fashion was often of greater concern to ordinary Germans (and to their leaders) than the trajectory of high politics. The American Historical Review, Dagmar Herzog Nazi Chic? is a remarkable and welcome document, a careful look at familiar terrain from a fresh perspective. London Review of Books, Anne Hollander THis book is an enlightening and important piece of research into a subject which is not frequently given academic treatment. Debattle, Steve Plumb Well-researched, richly detailed, and thought-provoking study shows how fashion illuminates crucial issues in the history of the Third Reich. Central European History It is a book for historians as much as for students of fashion and design, chic without the kitsch. David CesaraniTable of ContentsPart One Introduction The Fashion Debate in World War One The 'New' Woman Part Two Fashioning Women in the Third Reich 'Purifying' the German Clothing Industry The German Fashion Institute The War Years: The Home Front, the Ghettos and the Concentration Camps of the Third Reich Conclusion Bibliography Know more about this book by visiting: http://www.nazichic.cc/
£36.09
Bloomsbury Publishing PLC Dressing the Elite: Clothes in Early Modern England
Book SynopsisClothing occupies a complex and important position in relation to human experience. Not just utilitarian, dress gives form to a society's ideas about the sacred and secular, about exclusion and inclusion, about age, beauty, sexuality and status. In Dressing the Elite, the author explores the multiple meanings that garments held in early modern England.Clothing was used to promote health and physical well-being, and to manage and structure, life transitions. It helped individuals create social identities and also to disguise them. Indeed, so culturally powerful was the manipulation of appearances that authorities sought its control. Laws regulated access to the dress styles of the elite, and through less formal strategies, techniques of disguise were kept as the perquisites of the powerful.Focusing on the elite, the author argues that clothing was not just a form of cultural expression but in turn contributed to societal formation. Clothes shaped the configurations of the body, affected spaces and interactions between people and altered the perceptions of the wearers and viewers. People put on and manipulated their garments, but in turn dress also exercised a reverse influence. Clothes made not just the man and the woman, but also the categories of gender itself. Topics covered include cross-dressing, sumptuary laws, mourning apparel and individual styles.Trade Review'This will be a very important publication. Susan Vincent uses techniques of historical and literary analysis to move beyond the conventional narratives of clothing history. It is a significant contribution and should be read by more than those with an existing interest in Early Modern England.'Evelyn Welch, University of SussexTable of ContentsContents Abbreviations Introduction 'When I am in Good Habitt' History and Dress The Meaning of Clothing and the Clothing of Meaning in Early Modern England . Chapter 1 Fashioning Appearances The Wardrobe - Men The Wardrobe - Women Reviewing the Wardrobe Chapter 2 Addressing the Body Outwardly for Defence - Inwardly for Cleanliness Bodily Transitions Clothing Grief Chapter 3 Clothes Make the Man His Garments Helpe Him to bee Counted Such a One Godly Apparel The Way of Wearing - Hat Honour To See and be Seen Increasing Visibility - Portraits and Livery Punishment and Shame A Very Good Fancy in Making Good Clothes Chapter 4 None Shall Wear Dress and the Law Economic Regulation Moral Regulation Social Regulation Deformity and Change - Discipline and Display Doomed to Failure? Chapter 5 Them and Us, He or She? ... p. 200 The Rogue ... p. 202 Being and Seeming ... p. 207 Actors and Courtiers ... p. 213 Wo to Men ... p. 219 Cross-Dressing ... p. 228 Conclusion From Riches to Rags ... p. 250 Bibliography ... p. 259
£33.99
Cengage Learning EMEA Hospitality Accounting
Book SynopsisHospitality Accounting covers all the key areas of financial accounting, but is specifically written for non-accounting students. It focuses on the key areas of accounting required to run a hotel, in a simple and straightforward manner. This text includes plenty of cases, mini-cases and questions which help to emphasise the application of theory to practical business issues.Trade ReviewChpt 1 Theory and mechanics of double entry Chpt 2 Accounting for cash Chpt 3 Accounting for purchases Chpt 4 Accounting for sales Chpt 5 Accounting for other matters Chpt 6 Organisation of accounts Chpt 7 Maintaining a full set of books Chpt 8 Preparation of final accounts Chpt 9 Adjustment in nominal and personal accounts Chpt 10 Adjustments to final accounts Depreciation Chpt 11 Single entry Chpt 12 Accounts of non-profit making bodies Chpt 13 Accounting for partnerships Chpt 14 Accounting for limited companies Chpt 15 The cash flow statement Chpt 16 Basic food costing Chpt 17 Basic cost behaviour Chpt 18 Basic decision accounting.Table of Contents1. Theory and mechanics of double entry. 2. Accounting for cash. 3. Accounting for purchases. 4. Accounting for sales. 5. Accounting for other matters. 6. Organisation of accounts. 7. Maintaining a full set of books. 8. Preparation of final accounts. 9. Adjustment in nominal and personal accounts. 10. Adjustments to final accounts Depreciation. 11. Single entry. 12. Accounts of non-profit making bodies. 13. Accounting for partnerships. 14. Accounting for limited companies. 15. The cash flow statement. 16. Basic food costing. 17. Basic cost behaviour. 18. Basic decision accounting.
£83.59
Cengage Learning EMEA Practical Professional Cookery
Book SynopsisPractical Professional Cookery is recognised throughout the English-speaking world as the established source of recipes for both students and professionals. Practical Professional Cookery covers the full range of work from the most basic dishes to those requiring advanced techniques. Each recipe is presented in a stepped, easy-to-follow format. This revised third edition has been updated with the inclusion of more international, particularly Australian, food and terminology.Trade ReviewIntroduction. The Methods and General Principles of Cookery. Initial Procedures and Preparations. Stocks, Glazes, Thickening and Binding Agents. Sauces. Hors D'oeuvre. Soups. Eggs. Farinaceous and Rice Dishes. Fish. Shellfish. Meats. Poultry. Game. Cold Dishes and Buffet Work. Salads and Salad Dressings. Vegetables. Potatoes. Canapes, Sandwiches and Savouries. Pastry and Sweet Dishes. Glossary. Appendix 1: Australian And New Zealand Fish Appendix 2: Salad Leaves. Select Bibliography. Index.Table of ContentsIntroduction The Methods and General Principles of Cookery Initial Procedures and Preparations Stocks, Glazes, Thickening and Binding Agents Sauces Hors D''oeuvre Soups Eggs Farinaceous and Rice Dishes Fish Shellfish Meats Poultry Game Cold Dishes and Buffet Work Salads and Salad Dressings Vegetables Potatoes Canapes, Sandwiches and Savouries Pastry and Sweet Dishes Glossary Appendix 1: Australian And New Zealand Fish Appendix Appendix 2: Salad Leaves. Select Bibliography. Index.
£47.65
Hospitality Press The Hospitality English-Japanese Dictionary
Book SynopsisThis learner's dictionary has an emphasis on the language used in hospitality, tourism and business situations involving Japanese language in general. The dictionary should suit users who have some knowledge of the language but who are not comfortable reading written Japanese. It therefore uses a romaji script. The Japanese vocabulary and expressions have been chosen to emphasize natural rather than strictly literal translations of their English equivalents, and helpful examples of phrases common in hospitality situations are given. Unlike most other dictionaries, this dictionary concentrates on spoken rather than written language. Both everyday and more polite expressions are given, allowing hospitality providers to master the language that Japanese visitors and clients should find appropriate, and avoiding embarrassment from inappropriate usage. Useful appendixes explain some detailed topics, and the introductory notes contain helpful information about speech styles, structure and pronunciation.Table of ContentsAcknowledgements The Authors About the Dictionary Who will find the dictionary useful? Why is the dictionary different? Politeness in Japanese Speech styles; The plain style; The standard polite style; The extra-polite style; Humble speech; Respectful speech; Examples of speech styles. The Japanese Language Adjectives; Verbs; Singular and plural; Question sentences; Pronouns. Pronunciation of Japanese Romanisation; Pronunciation of English loan words. Abbreviations for parts of speech Key to Structure of Entries (examples of various features, e.g. hint to clarify meaning, extra-polite style, etc.)) Dictionary A - Z Appendix 1: Numbers Appendix 2: Counting Words Appendix 3: Time Words; Dates Appendix 4: Kinship Terms Appendix 5: Geographical Names and Currencies
£13.49
Images Publishing Group Pty Ltd Tourism Infrastructure Design
Book SynopsisThis book combines the travel infrastructures of today with visitor centres, viewing platforms and holiday camps as its starting points, and shows how accessibility and intimacy of people and nature can be enhanced through the design of tourism infrastructure. There are many outstanding examples from around the world in this book. It also shows how to develop tourism while preserving certain landscape values to promote sustainable development. The book seeks to explore how buildings emphasise the impact of ecosystems and landscape experiences on their territories and create new ways to conserve nature, with a view to providing more references to relevant designers.
£28.00
University of KwaZulu-Natal Press Beauty: A Black Perspective
Book SynopsisThe beauty and fashion world attracts enormous interest. Everybody knows who Naomi Campbell is, but few know who South Africa's local Naomi Campbells were (and are)! This title is an extraordinary mix of glamour, nostalgia and social analysis. It takes the reader on a journey through our South African history and politics from the unusual perspective of the beauty industry. Backed by a photo gallery of classic icons from the 50s, 60s and 70s to the present, it celebrates the inspirational role of beautiful and courageous Black women, especially models and beauty queens. It also looks at the business of beauty and recounts the struggles and successes of Black practitioners trying to make it in this competitive sector. The author is someone who herself was a leading model of the 1980s. Nakedi Ribane co-owned one of the very few Black modeling agencies of note in South Africa. She is ideally placed to offer a fascinating 'behind-the-scenes' look at one of the most under-rated yet influential industries of our time.
£27.96
Fitness Information Technology, Inc, U.S. Sharing Best Practices in Sport Marketing: The
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£17.99
Stanley Museum Stanley Ghost Stories
£9.12
£26.25
Beard Books The Failure of the Franklin National Bank: Challenge to the International Banking System
£26.25
University of London Football in the Americas: FayTbol, Futebol,
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£25.64
Bene Factum Publishing Ltd Freud in the City: 20 Turbulent Years at the
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£12.34
Bene Factum Publishing Ltd The Savile Row Cutter: Michael Skinner - Master
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£22.50
Goodfellow Publishers Limited Understanding the Sustainable Development of
Book SynopsisThis text provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism.Trade Review…a good practical handbook that can be recommended with some enthusiasm…. strongly recommended for tourism and hospitality students who are looking for applications of sustainability approaches to the specific practical tasks involved in managing tourism businesses. Annals of Tourism Research, Vol. 38, No. 4, 2011…a good practical handbook that can be recommended with some enthusiasm…. strongly recommended for tourism and hospitality students who are looking for applications of sustainability approaches to the specific practical tasks involved in managing tourism businesses. * Annals of Tourism Research, Vol. 38, No. 4, 2011 *Table of ContentsIntroduction to Sustainable Tourism Development; Sustainable Tourism Planning; Sustainable Operations Management; Marketing for Sustainable Tourism; Sustainable Human Resource Management; Corporate Social Responsibility in Tourism; Triple Bottom Line Reporting for Sustainable Tourism Development; Supplier-driven Innovation for Sustainable Tourism; Managing Sustainable Festivals, Meetings and Events; Volunteer Tourism; Crisis, Recovery and Risk Management; The Future of Sustainability;Index
£37.99
Goodfellow Publishers Limited Tourism and Crime: Key Themes
Book SynopsisRecent years have seen growing media and political attention to the issue of tourism and crime in a number of countries. Issues such as drugs tourism, sex tourism & alcohol-related crime and disorder have highlighted crimes and rule-breaking by touristsTrade Review…this book is unique because it brings together tourism scholars, criminologists, and social scientists with diverse backgrounds. The result is a cohesive and comprehensive piece of work, which encourages a potentially fruitful dialogue between tourism studies and criminology. This book can be recommended to anyone who may be interested in understanding the relationship between tourism and crime, including undergraduate and graduate students. Annals of Tourism Research, Vol. 38, No. 4, 2011…this book is unique because it brings together tourism scholars, criminologists, and social scientists with diverse backgrounds. The result is a cohesive and comprehensive piece of work, which encourages a potentially fruitful dialogue between tourism studies and criminology. This book can be recommended to anyone who may be interested in understanding the relationship between tourism and crime, including undergraduate and graduate students. -- from the foreword by Paul Dukes, FCA,Chairman of the British Association of Hospitality Accountants (BAHA) * Annals of Tourism Research, Vol. 38, No. 4, 2011 *Table of ContentsIntroduction: Tourism Studies and Criminology; Part One: Tourists as Victims, 2 Property Crime and Tourists, 3 Violent crime and tourists, 4 Vulnerable Victims; Part Two: Tourists as Offenders/Offenders as Tourists, 5 Child Sex Tourism: is extra-territorial legislation the answer?, 6 Flying without wings: drug tourism and the political economy of pleasure, 7 Blagging leads and other hustles:British street workers in Tenerife’s timeshare industry; Part Three: Responses to Tourism and Crime, 8 Cross-border cooperation in criminal investigations, 9 The preventive turn in crime control and its relationship with tourism, 10 Governing Security in Tourist Spaces, 11 Tourism, Image, And Fear Of Crime, 12 Dark Tourism and Sites of Crime; 13 Conclusions: Mapping a Research Agenda; Index
£99.75
Goodfellow Publishers Limited Responsible Hospitality
Book SynopsisThe first book to bring together environmental theory and the responsible hospitality debate to define how far the industry has gone and what is left to achieve.Trade Review“The first book to address management solutions available to the hospitality industry to take responsibility for their impacts beyond short term thinking or outsourcing guilt. Here’s the blueprint for hospitality industry leaders for years to come” Dr Xavier Font, Director of Studies International Centre for Responsible Tourism at Leeds Metropolitan University “This book is good and much needed!” Jan Peter Bergkvist, Owner and Senior Advisor at Sleepwell AB “Rich and diverse, like the hospitality industry.” Thomas Jelley, Corporate Citizenship Manager, Sodexo “This book is your complete handbook for Corporate Responsibility in the hospitality industry – packed with practical examples.” Inge Huijbrechts, Director of Responsible Business, Rezidor“The first book to address management solutions available to the hospitality industry to take responsibility for their impacts beyond short term thinking or outsourcing guilt. Here’s the blueprint for hospitality industry leaders for years to come” -- Dr Xavier Font, Director of Studies International Centre for Responsible Tourism, Leeds Metropolitan UniversityTable of ContentsResponsible hospitality – the theory. Section 1: Ch 1 – introduction; Ch 2 -the reasons for doing good; Ch 3 - defining good; Ch 4 - good in the context of hospitality Responsible hospitality – the practice. Section 2: The environment: Principle 1-avoid wasteful use of resources and protect and, where possible, improve the environment; Principle 2-prepare for the unexpected; Principle 3-developing products that are responsible and can be operated responsibly; Section 3: Pople and communities: Principle 4-Developing mechanisms to take full account of the views of people and communities; Principle 5-embed responsible business practices throughout the supply chain; Principle 6-engage employees and customers in actions that support environmental, economic and social wellbeing; Principle 7-contribute to the development of public policy that promotes environmental, social and economic wellbeing; Section 4: Fairness and transparency: Principle 8-define responsible business values and communicate good practice; Principle 9-building trust through transparent operations and reporting Section 5: Making responsible business mainstream: Principle 10 -Taking responsible business to the heart of the company; Ch 15 A Faustian bargain?; Index
£37.99
Goodfellow Publishers Limited Marketing in Food, Hospitality, Tourism and
Book SynopsisMarketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.Table of ContentsChapter 1 Introduction; Chapter 2 Consumers, Consumption and Identity; Chapter 3 Marketing and the Interpretation Process; Chapter 4 Semiotics and the Language of Marketing; Chapter 5 Marketing Communications; Chapter 6 Marketing Strategy and Reputation; Chapter 7 Marketing in a Diverse World; Chapter 8 Marketing and Power; Chapter 9 Ethics and Sustainability; Chapter 10 The Dream Industry; Chapter 11 An Integrated Approach to Marketing Planning
£37.99
Goodfellow Publishers Limited Taking Responsibility for Tourism
Book SynopsisTaking Responsibility for Tourism is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it.Trade Review “This volume represents a powerful and articulate argument about the issues resulting from tourism's expansion into all parts of the world and presents a strong case about how we might manage the challenges which result from this development. It should be mandatory reading for all those interested in, studying, and producing policy relating to tourism development. It draws on the author's vast experience in studying the effects of tourism on environments and peoples and expresses clearly his challenging views on appropriate management procedures.” -- Richard Butler, Professor Emeritus, Strathclyde Business School, Strathclyde UniversityKrippendorf and now Goodwin are the architects of modern responsible tourism. A challenging and inspiring read that defines the agenda for the next decade. Justin Francis CEO, responsibletravel.comHarold Goodwin’s book is a much-needed piece of research that goes to the heart of the development of what has become known as responsible tourism. It combines solid research and academic precision with the fluency and persuasion that make it an enlightening and absorbing read - of interest to the travelling public and research student alike. That an increasing number of specialist travel companies now place such responsibility as an automatic part of the commercial process is, in no short measure, due to Goodwin’s thinking. Richard Hearn, Chair (2005-6), Association of Independent Tour Operators (AITO), Founder director, Inntravel, Founder director, Village WaysIn principle, the need for all stakeholders to adopt a more responsible approach to tourism is undeniable; in practice, however, the concept of responsible tourism remains highly contested. In this book, Harold Goodwin, who for many years has been at the vanguard of the responsible tourism movement, charts a clear path through the debate. Writing coherently, passionately and, at times, controversially, he presents a powerful argument in support in the case for responsible tourism, explaining its evolution, principles and objectives before exploring its practical implementation. The book is, therefore, a ‘must read’ for anyone with an interest in the responsible tourism debate and, more importantly, an interest in the future of tourism itself. Richard Sharpley, Professor of Tourism & Development,University of Central LancashireHarold Goodwin takes us on a travelogue of a change agent who stumbled into an issue by following his delight in visitingforeign places and then learning about the complexity of the industryand what it means to take responsibility by being part of it. This fascinating story will be of interest to anyone who goes on holiday and cares about living responsibly. This humane book is also profoundly relevant to any industry, activity or academic discipline concerned about practical wisdom (what Aristotle called phronesis), the sociallyuseful knowledge that helps us live sustainably on this beautiful planet. Titus Alexander, Author and Head of Policy and Research, NovasScarman GroupTable of ContentsForeword; Acknowledgements; Abbreviations and acronyms; Preface; Part One: Introduction: Why Responsible Tourism?, 1. What is Responsible Tourism?, 2. Responsible Tourism and the UK Marketplace, 3. The Business Case for Responsibility, 4. Responsible Tourism in Destinations; Part Two: 5. Responsible Tourism in Practice –Social Responsibility, 6. Economic Responsibility, 7. Environmental Responsibility, 8. Conclusion References: Index
£37.99
Goodfellow Publishers Limited Key Issues in the Arts and Entertainment Industry
Book SynopsisThe only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.Trade ReviewThe new publication Key Issues in the Arts and Entertainment Industry is an encyclopaedic line-up of burning topics, highly relevant for anyone working in the cultural sector in the 21st century. From a robust outline of the future of broadcasting to the “greening” of festivals, the collected essays are dynamic and thought-provoking and represent a must for anyone with a professional interest in the future of the arts and culture. Roberta Doyle, Director of External Affairs, National Theatre of ScotlandThe new publication Key Issues in the Arts and Entertainment Industry is an encyclopaedic line-up of burning topics, highly relevant for anyone working in the cultural sector in the 21st century. From a robust outline of the future of broadcasting to the “greening” of festivals, the collected essays are dynamic and thought-provoking and represent a must for anyone with a professional interest in the future of the arts and culture. -- Roberta Doyle, Director of External Affairs, National Theatre of ScotlandTable of ContentsIntroduction (Ben Walmsley, Leeds Metropolitan University); The Audience Experience: changing roles & relationships (Ben Walmsley & Anna Franks); The 21st Century Business Model (Ben Walmsley); The Funding Agenda: social relations & the politics of cultural production (James Oliver, University of Melbourne); Branding the Arts & Entertainment (DaraghO’Reilly, University of Sheffield); Intellectual Property in the Digital Age (David Bollier, University of Southern California); Assessing the Value of the Arts (James Oliver & Ben Walmsley); The 21st Century Venue (Douglas Brown, University of Salzburg); The Future Of Home Entertainment (James Roberts, University of Leeds); The Future of Broadcasting (Simon Mundy, King’s College London with EsméeSchilte); Cultural Entrepreneurship (Stuart Moss, Leeds Metropolitan University); Current Issues in Cultural & Strategic Leadership (John Holden, City University); Responsible Entertainment: ‘Greening’ festivals & events (Chantal Laws, University of Gloucestershire); Conclusion (Ben Walmsley); Index
£37.99
Goodfellow Publishers Limited Leadership and Entrepreneurship in the
Book SynopsisMany aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sectorTable of ContentsPreface:The structure of the book;Introduction; Section one:Leadership - Leadership:Never to be underestimated-Are managers becoming leaders?, Visualisation-Leadership in 2011-What is leadership?, Leadership in the modern era, Leadership Profiles & Interviews Hotels–interviews:UK hotel executives;International hotel executives; Foodservice executives;Restaurant executives; Concession executives; Leisure executives; Travel executives; Historic venue executives; Industry association executives; Political executives. Section Two:The Entrepreneur: Definition, Characte traits, What makes entrepreneurs so admired?; What questions are we seeking to explore in this work?; Entrepreneurs Profiles & Interviews; Classic Entrepreneur Interviews:Hotel entrepreneurs; Foodservice entrepreneurs; Chef entrepreneurs; Restaurant entrepreneurs; Concession entrepreneurs: Corporate Entrepreneur Interviews: Food Service corporate entreprenuers, Corporate entrepreneurs; Restaurant corporate entrepreneurs; Concession corporate entrepreneurs;Leisure corporate entrepreneurs; Section three:Leaders and entreprenueurs; The Entrepreneur Leaders; Index
£37.99
Goodfellow Publishers Limited Marketing in Food, Hospitality, Tourism and
Book SynopsisMarketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.Table of ContentsChapter 1 Introduction; Chapter 2 Consumers, Consumption and Identity; Chapter 3 Marketing and the Interpretation Process; Chapter 4 Semiotics and the Language of Marketing; Chapter 5 Marketing Communications; Chapter 6 Marketing Strategy and Reputation; Chapter 7 Marketing in a Diverse World; Chapter 8 Marketing and Power; Chapter 9 Ethics and Sustainability; Chapter 10 The Dream Industry; Chapter 11 An Integrated Approach to Marketing Planning
£99.75
Goodfellow Publishers Limited Contemporary Cases in Tourism
Book SynopsisContemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.Table of ContentsIntroduction: The Case Study Approach: Wrongly Maligned? (Brian Garrod & Alan Fyall); Section 1: Marketing Tourism: 2: ‘This Other Eden’: Marketing the National Botanic Garden of Wales (Ian Keirle); 3: South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup (Brendon Knott, Alan Fyall & Ian Jones); 4: Definitely Dubai: Destination Branding in Action (Paul Williams & Nick Ashill); Section 2: Sustainable Tourism: 5: Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village (Anna Leask & Brian Garrod); 6: Tourism, Climate Change & Carbon Management: 3 Case Studies (Stefan Gössling & Brian Garrod); 7: Slow Travel: European Cycle Tourism (Janet Dickinson & Les Lumsdon); Section 3: Niche Tourism : 8: Diversification into Farm Tourism: Case Studies from Wales (Brian Garrod(; 9: Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist (Simon Hudson); 10: Community Involvement in Trekking Tourism: The Rinjani Trek Ecotourism Programme, Lombok, Indonesia (Carl Cater); 11: World Heritage Site Designation: New Lanark World Heritage Site, Scotland (Anna Leask); Index
£99.75
Goodfellow Publishers Limited The Economic Ascent of the Hotel Business
Book SynopsisThe Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Slattery presents an understanding of the structural development of the economies in which hotels operate and which provide the potential for hotel demand and supply to grow. He draws on contemporary data and events to chart the historic development of economies and of the hotel business to illustrate patterns in this fundamental relationship. He also focuses on the economic conditions that produced hotel chains and provides a more comprehensive basis on which future developments in hotel demand, supply and performance can be understood. A review of the structural development of economies from the historic agrarian period to modern service business economies; Events are tracked at each economic stage to illustrate that the patterns in hotel demand and supply that emerges were a reflection of the economic developments; Extensive data is drawn on to track the development of international hotel chains and link them to the structural development of economies. Essential reading for hotel executives, their advisors and investors, as well as those studying the hospitality industry.Trade Review"For someone as devoted to the business as me, it is fascinating." Sir David Michels, formerly Chief Executive, The Hilton Group "Invaluable for analysts and corporate financiers forecasting the hotel business." Simon M. Johnson, investment banker, UBS "This will be a classic." Michael Olsen, Professor Emeritus, Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, USAFor someone as devoted to the business as me, it is fascinating. -- Sir David Michels, formerly Chief Executive, The Hilton GroupTable of ContentsPreface; Acknowledgements; Introduction; The case for the book ; Chapter 1 Economic Structure; Chapter 2 Historic Agricultural Economies and the Hotel Business to 1750 ; Chapter 3 The Industrial Revolution and the Hotel Business: 1750–1850 ; Chapter 4 Economic Developments and the Hotel Business: 1850–1900 ; Chapter 5 Critical Events and the Hotel Business: 1900–1945; Chapter 6 The US Economic Structure and Hotel Business: 1945–1960; Chapter 7 European Economic Structures and Hotel Businesses: 1945–1960; Chapter 8 The US Economic Structure and Hotel Business: 1960–1980; Chapter 9 The European Economies and Hotel Businesses: 1960–1980; Chapter 10 The US Hotel Business: 1980–2010; Chapter 11 The British Hotel Business: 1980–2010; Chapter 12 Continental European Hotel Businesses: 1980–2008; Chapter13 The Economic Ascent of the Hotel Business: Options to 2020; Summary and Conclusions ; Bibliography; Websites; Index
£99.75
Goodfellow Publishers Limited The Economic Ascent of the Hotel Business
Book SynopsisThe Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Slattery presents an understanding of the structural development of the economies in which hotels operate and which provide the potential for hotel demand and supply to grow. He draws on contemporary data and events to chart the historic development of economies and of the hotel business to illustrate patterns in this fundamental relationship. He also focuses on the economic conditions that produced hotel chains and provides a more comprehensive basis on which future developments in hotel demand, supply and performance can be understood. A review of the structural development of economies from the historic agrarian period to modern service business economies; Events are tracked at each economic stage to illustrate that the patterns in hotel demand and supply that emerges were a reflection of the economic developments; Extensive data is drawn on to track the development of international hotel chains and link them to the structural development of economies. Essential reading for hotel executives, their advisors and investors, as well as those studying the hospitality industry.Trade Review"For someone as devoted to the business as me, it is fascinating." Sir David Michels, formerly Chief Executive, The Hilton Group "Invaluable for analysts and corporate financiers forecasting the hotel business." Simon M. Johnson, investment banker, UBS "This will be a classic." Michael Olsen, Professor Emeritus, Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, USAFor someone as devoted to the business as me, it is fascinating. -- Sir David Michels, formerly Chief Executive, The Hilton GroupTable of ContentsPreface; Acknowledgements; Introduction; The case for the book ; Chapter 1 Economic Structure; Chapter 2 Historic Agricultural Economies and the Hotel Business to 1750 ; Chapter 3 The Industrial Revolution and the Hotel Business: 1750–1850 ; Chapter 4 Economic Developments and the Hotel Business: 1850–1900 ; Chapter 5 Critical Events and the Hotel Business: 1900–1945; Chapter 6 The US Economic Structure and Hotel Business: 1945–1960; Chapter 7 European Economic Structures and Hotel Businesses: 1945–1960; Chapter 8 The US Economic Structure and Hotel Business: 1960–1980; Chapter 9 The European Economies and Hotel Businesses: 1960–1980; Chapter 10 The US Hotel Business: 1980–2010; Chapter 11 The British Hotel Business: 1980–2010; Chapter 12 Continental European Hotel Businesses: 1980–2008; Chapter13 The Economic Ascent of the Hotel Business: Options to 2020; Summary and Conclusions ; Bibliography; Websites; Index
£37.99
Goodfellow Publishers Limited Food and Drink: The Cultural Context
Book SynopsisFood and Drink: the cultural context is the first text to provide a comprehensive and academically rigorous introduction to a range of key themes in the field of food, drink and culture. This edited text explores the complex relationships between food and drink, and individuals and society. It provides analysis of social conditions that shape these relationships and examine their consequences on areas such as health, the environment, the distinctiveness of cultures, and the cohesiveness of communities. By focusing on specific aspects of social conditioning, including social class, politics, ethics, cultural homogenisation, urban development, migration, literature, and travel, it explains the emergence of dominant patterns of food and drink production, supply and consumption. It also explores representations of food and drink in the arts, to assess what this reveals about aspects of our food and drink cultures. With international contributions (UK, France, USA) from the well known and respected academics and practitioners, it provides a combination of theoretical enquiry and practical insight to explore aspects of consumer behaviour, with specific reference to trends in taste, products that are environmentally and culturally sustainable, food and wine tourism, the growth in reliance on standardised and processed products, and the use of restaurants and bars as theatres for conspicuous consumption and the display of adopted lifestyles. It contains a wealth of high quality contributions including: * The Commodification Of Taste by George Ritzer & Anya Galli, University of Maryland * Food and Drink Ethics by Rebecca Hawkins, Oxford Brookes University * Food, Drink and the Diaspora by Jessica Harris, City University of New York * Artistic representations of food and drink: opera by Fred Plotkin, opera and food writer * Embedding Food and Drink Cultures by Benoit Lecat, Burgundy School of Business Essential reading for post graduates, academics, professionals and all those interested in gastronomy, food and cultural studies, wine business management, hospitality management and all related areas of study.Table of ContentsForeword (Ken Hom); An Agenda for Food Studies (Donald Sloan); Food, Drink and Identity (Peter Lugosi); Food and Drink: The declining importance of cultural context? (George Ritzer and Anya Galli); Food Ethics (Rebecca Hawkins); Food of the Scattered People (Jessica B. Harris); Embedding Food and Drink Cultures: The case of Burgundy (Claude Chapuis and Benoît Lecat); Truffles and Radishes: Food and Wine at the Opera (Fred Plotkin); Selling culture: The Growth of Wine Tourism (Damien Wilson); Case Studies: Exploring China: a personal perspective (Ken Hom, with Donald Sloan); Marketing the Fertile Crescent: The reinvention of the public market tradition in New Orleans (Richard McCarthy); Jane Grigson (Geraldene Holt); Food Memories (Yasmin Alibhai-Brown); Devon and its Evolving Food Culture (Mark Millon); Food & Drink: The Cultural Context Transylvania Fest: An itinerant food and culture festival (Pamela Ratiu and Rareș Crăiuț); Australia’s Culinary ‘Coming Out’ (Richard Robinson); Taking a Light Glass in Soho (Paul Bloomfield); Give a dog a bad name: British cooking and its place on the culinary leader board (Charles Campion)
£37.99
Goodfellow Publishers Limited Green Growth and Travelism: Letters from Leaders
Book SynopsisTravel & Tourism is by any measure a massive modern day industry – in the same league as cars, oil, telecommunication and agriculture. It drives trillions of dollars in GNP, underpins millions of jobs, makes international business function and is the essence of leisure and happiness. In short it has to be one of the most significant sectors of the world economy. Yet all too often its role and potential is underestimated when it comes to global and national socio-economic policy and practice. This book explores why the industry is misperceived and how it can take its rightful leadership place in the transformation to the new green economy. Green Growth and Travelism: Letters from Leaders is the first hard hitting publication to look practically into these issues by taking the views of 46 government, industry and civil society thought leaders on the challenges, opportunities and solutions. First the authors explore Green Growth as the new geopolitical paradigm to respond to the big social, economic, environment and climate challenges of today and the population driven resource challenges of tomorrow. They then analyze how Travelism - the Travel and Tourism value chain – transport, hospitality and the various industries that support our inexorable urge to move around this planet – can more effectively contribute to a positive long-term societal transformation. Taking this viewpoint, the 'Letters from Leaders’ provides real evidence of the actions, viewpoints and hopes of those at the frontline. With a foreword from Maurice Strong, architect of the 1992 Rio Earth Summit and Agenda 21, it includes contributions by thought leaders from inside and outside the sector such as Lyonchhen Jigmi Y. Thinley (Prime Minister of Bhutan), Thomas Enders (CEO of EADS), Tony Tyler (Director General & CEO IATA), Taleb Rifai (Secretary General UNWTO), Sir Richard Branson (Chairman Virgin Group), Shanzhong Zhu (Vice Chairman CNTA), Akbar Al Baker (CEO Qatar Airways), Marthinus Van Schalkwyk (Minister Tourism South Africa), Gerald Lawless (Executive Chairman Jumeirah Group), James Hogan (President & CEO Etihad Airways), Patricia Francis (Executive Director ITC), David P. Scowsill (President & CEO, WTTC), Giovanni Bisignani (Chairman WEF Global Agenda Council ATT), Supachai Panitchpakdi (Secretary-General, UNCTAD), Raymond Benjamin (Secretary General, ICAO) and Gloria Guevara (Secretary Tourism, Mexico) and a host of others. Researched at Victoria University, Melbourne, Australia and Oxford Brookes University, UK.
£37.99
Goodfellow Publishers Limited Contemporary Cases in Sport
Book SynopsisContemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of international sports events, sport and corporate social responsibility, leveraging benefits from sports events, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and more. Written by established experts in the field, the volume comprises substantial, in-depth and detailed case studies, written with specific learning objectives in mind. Furthermore, each case is fully referenced in academic style and accompanied by a wealth of supplementary material including discussion questions, further reading and links to websites. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com). All cases within Contemporary Cases in Sport: Volume 1 are available for individual download from the Contemporary Cases Online website (see www.goodfellowpublishers.com) or for e-readers (Kindle, Kobo), and can be purchased in a ‘pick-and-mix’ fashion to suit the needs of the reader. The online cases are packed with hyperlinks to original sources, further readings and websites. Readers can follow these links to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Features of this book and those in the series include: * Topical currency: a series of up-to-date, topical case studies in the allied fields of tourism, heritage, hospitality, leisure, retail, events and sport; * Rich, in-depth treatment of material: extensive case studies with copious illustrative material to draw students in to the cases; * Additional student material: discussion questions, further reading, links to websites; * Tutor resources: teaching notes, slides, essay questions, exam questions with guide answers, links to further resources; * Online purchase: individual cases chapters will be available for purchase individually or in volume packages. Also in this series – Contemporary Cases in Tourism Volume 1. Dr Brian Garrod is Reader in Tourism Management at Aberystwyth University. Professor Alan Fyall is Deputy Dean Research & Enterprise in the School of Tourism, Bournemouth University.
£99.75
Goodfellow Publishers Limited Customer Service in Tourism and Hospitality
Book SynopsisCustomer service is of critical importance for the for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world. ‘Customer Service for hospitality and tourism: the lost art’ is a unique text and vital to both students and practitioners as it explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. It is easy to read, very current, and full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. Key features include: • An ‘At Your Service’ Spotlight at the beginning of each chapter focuses on the achievements of successful individuals related to the art of customer service. • Each chapter contains a ‘Service Snapshot’ - short, real-life cases to illustrate a particular concept or theoretical principle presented in the chapter. • Detailed international ‘Case Studies’, which cover a variety of sectors, organizations and regions designed to foster critical thinking, the cases illustrate actual business scenarios that stress several concepts found in the chapter. They analyze customer service in the U.S., South America, South Africa, Europe, Russia, Australia, China, Canada, Korea and Dubai. Dr. Simon Hudson is an Endowed Chair in Tourism at the University of South Carolina. He has held previous academic positions at universities in Canada and England, and has worked as a visiting professor in Austria, Switzerland, Spain, Fiji, New Zealand, the United States, and Australia. Louise Hudson is a freelance journalist living in South Carolina (www.tourismgurus.com). She has collaborated with Dr Hudson on many of his books and research projects and co-wrote Golf Tourism with him. Originally trained in journalism in England, she now writes for many publications including the LA Times, Dallas Morning News, Canada’s Globe and Mail and Dreamscapes Magazine, Calgary Sun, Calgary Herald and and BC Inn Focus magazine among others.Table of ContentsChapter 1: Introduction to customer service Customer service defined A history of customer service The role of customer service Unique characteristics of services Services marketing triangle The services marketing mix Customer service in the tourism and hospitality sector Cases: ‘At Your Service’ Spotlight: Walt Disney: a legacy of customer service Service Snapshot: Customer service at the Augusta Masters Case Study: The Lopesan Group, Gran Canaria, Spain Chapter 2: The financial and behavioural consequences of customer service The relative importance of the service economy Impact of service on market share growth, prices and profits The service profit chain The behavioural consequences of customer service The implications of poor customer service Cases: ‘At Your Service’ Spotlight: Andrew Dunn, Scott Dunn Travel Service Snapshot: Jonathan Tisch, Loews Hotels Case Study: Profiting from fun in the Canadian Rockies Chapter 3: Understanding the consumer Consumer trends influencing service Customer expectations The customer experience The importance of emotions in the service experience Understanding cross-cultural differences Global trends in consumer behavior Cases: ‘At Your Service’ Spotlight: Joe Nevin – understanding needs of the traveling baby boomer Service Snapshot: Welcoming the world at the London Olympics Case Study: Bruce Poon Tip, G Adventures – understanding today’s traveler Chapter 4: Developing and maintaining a service culture The link between culture and customer service Empowerment A marketing approach to human resources management (HRM) The importance of pride Dissemination of Marketing Information to Employees Implementation of a Reward and Recognition System Cases: ‘At Your Service’ Spotlight: Isadore Sharpe, Four Seasons Hotels & Resorts Service Snapshot: Renaissance Harbour View Hotel Hong Kong Case Study: WestJet – a focus on employees Chapter 5: Managing service encounters The employee role in delivering service Customer service training The customer role in delivering service Customer-to-customer (C-to-C) interactions Enhancing customer participation ‘At Your Service’ Spotlight: Marcos Van Aken, Ten Travel, Red Carpet Destination Management Service, Tenerife Service Snapshot: Calgary International Airport: Connections that Make a Difference Case study: People Power at Fairmont Hotels & Resorts Chapter 6: The importance of market research An introduction to research in tourism & hospitality The ‘gaps model’ of service quality Measuring service quality Importance-Performance Analysis; SERVQUAL; Comment Cards; Mystery shopping; Critical incidents studies; Lost customer research; Online research Common research errors Using market research to make decisions ‘At Your Service’ Spotlight: Simply the ‘Best’! Service Snapshot: Checking out the competition Case Study: Enterprise Car Rentals: Driving complete customer satisfaction Chapter 7: Building and maintaining customer relationships Relationship marketing Retention strategies Loyalty programs in tourism & hospitality Benefits of relationship marketing Targeting profitable customers At Your Service Spotlight: Wine for dudes: where customer service is king! Service Snapshot: Legends Golf & Safari Resort, South Africa Case Study: Service excellence at the Sheraton Suites Calgary Eau Claire Chapter 8: Providing customer service through the servicescape Elements of the servicescape The strategic role of physical evidence in delivering service Developing servicescapes Themed servicescapes The effect of servicescapes on consumer behaviour Waiting line strategies ‘At Your Service’ Spotlight: Hospitality Starbucks-style Service Snapshot: Incheon Airport: First and last impressions Case Study: Attention to detail at Cavas Wine Lodge, Argentina Chapter 9: The impact of technology on customer service The impact of technological developments on communication Using technology to improve service during the consumer decision journey Advantages and disadvantages of delivering service through electronic channels ‘At Your Service’ Spotlight: Simon Bradley, Virgin Atlantic Airways Service Snapshot: Barbados leveraging social media to attract medical tourists Case Study: Vail Resorts using apps to enhance the customer experience Chapter 10: The importance of service recovery Service recovery The service recovery paradox The service recovery process The consequences of an effective recovery process Guidelines for tracking and handling complaints Service guarantees ‘At Your Service’ Spotlight: TBA Service Snapshot: Recovery via social media Case Study: China’s ‘Hawaii’: Climbing the curve of customer service Chapter 11: Promoting customer service internally and externally Developing an integrated communications strategy for service Managing service promises Ethical issues pertaining to customer service At Your Service’ Spotlight: From Russia with love Service Snapshot: Thailand promoting medical tourism with a personal touch Case Study: Behind the scenes at the Burj Al Arab courtesy of The Discovery Channel Chapter 12: Customer service training handbook The handbook has a number of structured activities and each exercise is accompanied by a facilitator’s guide that a trainer can follow (with an explanation of their purpose and learning outcomes).
£99.75
Goodfellow Publishers Limited Principles and Practices of Bar and Beverage
Book SynopsisPrinciples and Practices of Bar and Beverage Management: raising the bar is a comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts. Consumer expectations have changed and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base this text has been designed to support the bar and beverage skills of students and professionals. It will be the primary reference source in meeting the professional skills and development needs of those who aspire to a career in the bar, restaurant and hospitality industry. It gives the reader- * A complete guide to every aspect of bar management from customer care, marketing, beverages and beverage management, the economic context and bar technology- to key issues of health and safety; * A well defined pedagogic structure giving objectives and learning outcomes, discussion points, further reading and end of chapter summaries; * Links to relevant web, visual and audio- resources; * A clear logical progression through all the key topics plus the technical skills, practices and latest developments in the bar and beverage sector; * Over 200 explanatory illustrations and tables covering all types of bars and beverages from around the world; * Numerous examples and case studies from within the bar and beverage industry It will fully meet the needs of students currently on full and part-time programmes worldwide in the fields of bar, restaurant, hotel, hospitality and food and beverage management in universities, hotel schools and a wide range of vocational courses. It will also be a superb reference for professionals developing their careers in the industry.Table of ContentsPreface; Ch 1 The Pub and Bar; Ch 2 The Role of the Bartender; Ch 3 Customer Care; Ch 4 Responsible Service of Alcohol; Ch5 Food and Beverage Equipment; Ch 6 Food Safety and Hygiene in the Bar; Ch 7 Handling Cash and Payments in the Bar; Ch 8 Sales and Marketing; Ch 9 Safety and Security in the Bar; Ch 10 Stock and Beverage Control; Ch11 Food in the Bar; Ch 12 Cultural Diversity, Intercultural Awareness; Ch 13 Waste Management; Ch 14 Food and Beverage Service Procedures; Index
£37.99
Goodfellow Publishers Limited Marketing and Designing the Tourist Experience
Book SynopsisThe originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both in theory and in practice: • What really lies at the heart of the customer experience; • How to manage and improve service provision; • How to influence the customer experience; • Key examples illustrating real world success. The topic of ‘experience’ is becoming central to a proper and full understanding of consumer behaviour and the book covers the key sectors where it is a critical factor- from resort management and tourist information to destination marketing. International in scope and applicability it backs up the theory throughout with relevant case materials, questions and exercises. Written by experienced educators it is ideal for upper level students in tourism marketing and tourism management, and important for all practitioners and managers who also need to understand the principles and practice of experiential and tourism marketing, tourist behaviour, service quality and customer experience.Table of ContentsIntroduction; Ch 1 A postmodern and cultural approach to understanding the new tourist/consumer; Ch 2 The experiential approach; Ch 3 Understanding the quality of the experience; Ch 4 Co-construction in tourism service delivery; Ch 5 The complexity of satisfaction measurement; Ch 6 The service experiencescape; Ch 7 The influence of images in shaping the consumer experience; Ch 8 Authenticity and commodification; Ch 9 Using locals as ambassadors: how to create a true experience; Ch 10 Alternative methodologies for studying the tourism experience; Conclusion; References; Index
£99.75
Goodfellow Publishers Limited Marketing and Designing the Tourist Experience
Book SynopsisThe originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of managing and promoting the tourist experience. For students and practitioners alike it will make clear both in theory and in practice: • What really lies at the heart of the customer experience; • How to manage and improve service provision; • How to influence the customer experience; • Key examples illustrating real world success. The topic of ‘experience’ is becoming central to a proper and full understanding of consumer behaviour and the book covers the key sectors where it is a critical factor- from resort management and tourist information to destination marketing. International in scope and applicability it backs up the theory throughout with relevant case materials, questions and exercises. Written by experienced educators it is ideal for upper level students in tourism marketing and tourism management, and important for all practitioners and managers who also need to understand the principles and practice of experiential and tourism marketing, tourist behaviour, service quality and customer experience.Table of ContentsIntroduction; Ch 1 A postmodern and cultural approach to understanding the new tourist/consumer; Ch 2 The experiential approach; Ch 3 Understanding the quality of the experience; Ch 4 Co-construction in tourism service delivery; Ch 5 The complexity of satisfaction measurement; Ch 6 The service experiencescape; Ch 7 The influence of images in shaping the consumer experience; Ch 8 Authenticity and commodification; Ch 9 Using locals as ambassadors: how to create a true experience; Ch 10 Alternative methodologies for studying the tourism experience; Conclusion; References; Index
£37.99
Goodfellow Publishers Limited Principles and Practices of Bar and Beverage
Book SynopsisThe bar and drinks business is hugely competitive. The key to success or failure between the many beverages and services offered in any bar is the employees who make, sell and serve them. Customer expectation and demand is constantly increasing and so it’s crucial for all staff to have comprehensive product knowledge and superior specialized service skills. The Principles and Practices of Bar and Beverage Management - The Drinks Handbook is a comprehensive training guide and authoritative resource essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. Packed with facts, explanatory illustrations and case studies it provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area. Its 13 chapters are divided into two sections as follows: * Theory: a complete guide to beers, wines, spirit, liqueurs, teas and coffee and soft drinks - where they’re from, how they’re made, how to serve and how to achieve maximum profits. * Reference: a compilation of facts including ‘beers of the world’ and an indispensible listing of over 90 cocktail recipes. Its companion textbook, Principles and Practices of Bar and Beverage Management concentrates on the complexities of managing modern bars. Together the two books create a must-have toolkit for all students and industry professionals in the fields of food and beverage management. Online resources in the form of PowerPoint slides will accompany this handbook.Table of ContentsPreface; Part 1: The theory; Ch 1 World of Beers; Ch 2 Draught beer; Ch 3 Introduction to Wine; Ch 4 Fortified, Sparkling, Aromatised and Quinine Wines; Ch 5 How Spirits are made; Ch 6 Liqueurs; Ch 7 Tea and Coffee; Ch 8 Soft drinks; Ch 9 History, development and methods of cocktails; Ch 10 Cider; Part 2: Reference; Ch 11 The World's best known brands of beer; Ch 12 Still Wines of the World; Ch 13 Spirits of the World; Ch 14 Cocktail Recipes; Index
£61.75
Goodfellow Publishers Limited Winning Meetings and Events for your Venue
Book SynopsisMeetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market. However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers. Winning Meetings and Events for Your Venue is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner, it includes: • Guidance on key tools and techniques from traditional face-to-face selling and negotiating skills and the use of social media to site inspections and exhibiting at trade shows. • Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas. • Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work – and explaining why they work. • Checklists at the end of each chapter summarizing key points and also a short quiz for the reader, to check their level of understanding of the chapter’s content. Rob Davidson is a Senior Lecturer at University of Greenwich Business School. He is a respected academic in the meetings and events field, and the accomplished author of seven books and a great many reports on trends and developments in the global meetings industry. He has experience of training venue sales and marketing staff both in the UK and overseas. Indeed, it was his experience of running these training courses that led to the realization that there was a vast untapped market for a manual on this subject. Anthony Hyde is the General Manager - Business Events at the highly-successful Barbican venue in the City of London. He is responsible for the commercial sales, marketing and PR, event management and technical production for conferences, banqueting, exhibitions and corporate hospitality. He has 15 years’ experience in meetings and events sales within multi-purpose venues, and is widely recognized in the UK and beyond for his work with MPI – Meetings Professionals International, one of the principal global professional associations for the meetings industry. He was UK President of MPI’s UK and Ireland Chapter during 2009/10.Table of ContentsCHAPTER 1 THE STRUCTURE OF THE MEETINGS AND EVENTS INDUSTRY -Market segments: corporate, association, government, academic, etc -Customer motivations: why they hire venues and their preferred routes to market -Intermediaries: the role of agents, venue finding services, convention bureaux: how they can help you reach new clients -Professional and trade associations: the role of these organizations and the benefits that they offer to those venues who are members. CHAPTER 2 SOURCES OF MEETINGS BUSINESS FOR YOUR VENUE. -Past clients – how to persuade them to bring their meetings business back to your venue (why did they stop using your venue?) -Present clients – how to persuade them to bring new meetings business to your venue (repeat business, recommendations, referrals, testimonials, etc) -New clients – how to find new meetings business for your venue (websites, databases, publications, networking groups, etc). CHAPTER 3 PROSPECTING FOR NEW CLIENTS. -Identifying the real decision-maker -Face-to-face interviews with potential clients – how to prepare for the meeting -Questions that you should ask the potential client -Negotiating successfully with potential clients CHAPTER 4 SHOWING YOUR VENUE TO POTENTIAL CLIENTS -Preparing the venue for a site inspection -Showing your venue in the best way -Answering the questions and objections of potential clients CHAPTER 5 WINNING NEW MEETINGS BUSINESS AT EXHIBITIONS -Preparing for the exhibition -Selling successfully on your stand -Following up potential clients after the exhibition. CHAPTER 6 DEVELOPING RELATIONSHIPS WITH CLIENTS -Keeping in touch with clients and potential clients, to win more meetings business for your venue -Techniques to ensure that your clients think of your venue first, when they need a meeting room. CHAPTER 7 THE CHANGING MARKET ENVIRONMENT -Technological, economic, societal and political trends that are changing the market environment for venue sales and marketing -Sources of further information on changing market opportunities and challenges for venues.
£35.14
Goodfellow Publishers Limited Winning Meetings and Events for your Venue
Book SynopsisMeetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market. However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers. Winning Meetings and Events for Your Venue is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner, it includes: • Guidance on key tools and techniques from traditional face-to-face selling and negotiating skills and the use of social media to site inspections and exhibiting at trade shows. • Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas. • Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work – and explaining why they work. • Checklists at the end of each chapter summarizing key points and also a short quiz for the reader, to check their level of understanding of the chapter’s content. Rob Davidson is a Senior Lecturer at University of Greenwich Business School. He is a respected academic in the meetings and events field, and the accomplished author of seven books and a great many reports on trends and developments in the global meetings industry. He has experience of training venue sales and marketing staff both in the UK and overseas. Indeed, it was his experience of running these training courses that led to the realization that there was a vast untapped market for a manual on this subject. Anthony Hyde is the General Manager - Business Events at the highly-successful Barbican venue in the City of London. He is responsible for the commercial sales, marketing and PR, event management and technical production for conferences, banqueting, exhibitions and corporate hospitality. He has 15 years’ experience in meetings and events sales within multi-purpose venues, and is widely recognized in the UK and beyond for his work with MPI – Meetings Professionals International, one of the principal global professional associations for the meetings industry. He was UK President of MPI’s UK and Ireland Chapter during 2009/10.Table of ContentsCHAPTER 1 THE STRUCTURE OF THE MEETINGS AND EVENTS INDUSTRY -Market segments: corporate, association, government, academic, etc -Customer motivations: why they hire venues and their preferred routes to market -Intermediaries: the role of agents, venue finding services, convention bureaux: how they can help you reach new clients -Professional and trade associations: the role of these organizations and the benefits that they offer to those venues who are members. CHAPTER 2 SOURCES OF MEETINGS BUSINESS FOR YOUR VENUE. -Past clients – how to persuade them to bring their meetings business back to your venue (why did they stop using your venue?) -Present clients – how to persuade them to bring new meetings business to your venue (repeat business, recommendations, referrals, testimonials, etc) -New clients – how to find new meetings business for your venue (websites, databases, publications, networking groups, etc). CHAPTER 3 PROSPECTING FOR NEW CLIENTS. -Identifying the real decision-maker -Face-to-face interviews with potential clients – how to prepare for the meeting -Questions that you should ask the potential client -Negotiating successfully with potential clients CHAPTER 4 SHOWING YOUR VENUE TO POTENTIAL CLIENTS -Preparing the venue for a site inspection -Showing your venue in the best way -Answering the questions and objections of potential clients CHAPTER 5 WINNING NEW MEETINGS BUSINESS AT EXHIBITIONS -Preparing for the exhibition -Selling successfully on your stand -Following up potential clients after the exhibition. CHAPTER 6 DEVELOPING RELATIONSHIPS WITH CLIENTS -Keeping in touch with clients and potential clients, to win more meetings business for your venue -Techniques to ensure that your clients think of your venue first, when they need a meeting room. CHAPTER 7 THE CHANGING MARKET ENVIRONMENT -Technological, economic, societal and political trends that are changing the market environment for venue sales and marketing -Sources of further information on changing market opportunities and challenges for venues.
£90.25
Goodfellow Publishers Limited Researching Tourism, Leisure and Hospitality For
Book SynopsisResearch methods can be a daunting topic - Researching Tourism, Leisure and Hospitality for your Dissertation is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation. Researching Tourism, Leisure and Hospitality for your Dissertation provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A critical evaluation of these different research approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation, including a discussion and evaluation of mixed methods research. It takes the reader from the initial idea and topics, through to lit reviews, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, the text includes case studies based on the author’s own research to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on ‘learning from mistakes.’ Divided into 7 chapters Researching Tourism, Leisure and Hospitality for your Dissertation discusses: • Developing your research topic - including the ethics statement; • Literature review - how to do it and how to get the most from it; • Methodology - which approach (es) are most suitable, with clear links between ontology, epistemology and methodology and how these concepts relate to the actual dissertation; • Presenting Results - how this can be done clearly and coherently • Analysing and Discussing Results - whether they are qualitative, quantitative or mixed methods; • Conclusions: your findings, your limitations and your recommendations. A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation. Peter Mason is Professor of Tourism Management, Bedfordshire University, Visiting Professor of Tourism, London South Bank University and has a fractional position as Lecturer, London Metropolitan University.Table of ContentsChapter 1 Introduction a) Why do research? Who does research? What happens to research products? b) Overview of the nature of research – different ontologies, epistemologies and methodologies. c) Research Methods and your dissertation: a brief overview. d) The Introductory chapter of your dissertation – contents: Aims/objectives Importance of your topic Overview of major relevant literature/where does your topic fit Other contents –summary of Dissertation chapters. Chapter 2 Developing your Research Topic a) Selecting a topic/theme/issue/question(s) b) Research design. c) Developing a conceptual framework. d) Developing research questions. e) Refining your research ideas. f) Ethics and your research. Chapter 3 The Literature Review a) Why is it necessary, What is it, What is it not. b) How to conduct a literature survey, how to make notes. c) How to move from literature survey to literature review. d) The Literate Review chapter (s) of the dissertation. How to write the Literature Review. Chapter 4 Methodology a) Conceptual frameworks and research approaches. b) Research design: linking to research philosophies (discussion of ontology, epistemology, methodology). c) Types of research: inductive, deductive, positivist, interpretivist, quantitative, qualitative. d) Reliability and Validity e) Data Collection f) Sampling g) Data Gathering h) Data Analysis i) Preparing an Ethics statement for your Dissertation j) Writing the Methodology Chapter of your Dissertation Chapter 5 Presenting Results a) Different types of results: quantitative and qualitative b) Different approaches to the presentation of results c) How to present results in your Dissertation i) Quantitative Results, including the use of graphical representation. ii) Qualitative Results, including the use of verbatims. iii) Mixed Methods Results Chapter 6 Analysing and Discussing Results a) Analysing Quantitative Data, including the use of computer programmes. b) Analysing Qualitative Data, including the use of computer programmes. c) Analysing Mixed Methods, including the use of computer programmes. d) Presenting your Analysis/ Findings in the Dissertation. Chapter 7 Conclusions a) What are Conclusions? b) The nature of Conclusions in your dissertation c) Presenting your Conclusions in the Dissertation. i) Your major Findings ii) Limitations of your research. iii) Your contribution. iv) Your Recommendations. d) Concluding comments to the text.
£35.14
Goodfellow Publishers Limited Golf Tourism
Book SynopsisSince the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.Table of ContentsAn Introduction to Golf Tourism; The Golf Tourist; The Golf Tourism Product; Planning for golf tourism; The Management of Golf Tourism; The Marketing of Golf Tourism; The Marketing of Golf Tourism: Marketing Communications; Golf Events; The Impacts of Golf Tourism; The Future for Golf Tourism; Index
£90.25
Goodfellow Publishers Limited Golf Tourism
Book SynopsisSince the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.Table of ContentsAn Introduction to Golf Tourism; The Golf Tourist; The Golf Tourism Product; Planning for golf tourism; The Management of Golf Tourism; The Marketing of Golf Tourism; The Marketing of Golf Tourism: Marketing Communications; Golf Events; The Impacts of Golf Tourism; The Future for Golf Tourism; Index
£35.14
Splendid Publications Limited How to Dress Like a Princess: The Secrets of
Book SynopsisA beautifully designed and presented guide to the Duchess of Cambridge's look and style. Packed full of unique illustrations and stunning images of Kate Middleton, this is a must-have book for fashionistas everywhere. Learn how to adopt Kate's classy, polished look with tips on wardrobe essentials and dressing for the season.
£11.69
Bene Factum Publishing Ltd Mister Nick: Playing the Field, Sailing the Seas,
Book Synopsis
£19.00
Goodfellow Publishers Limited Foodies and Food Tourism
Book SynopsisFood is an attraction that has matured into a highly sought-after niche market with distinct trip motivation, travel preferences and patterns. Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood. Food tourism has huge impacts in the hospitality, destination management and tourism development sectors and across all these sectors the book presents the latest research on market developments: •Understanding the food tourist and their perspective. •Taking a demand- side approach to planning developing and marketing. •Taking a global view based on widespread research data that combines theory and practice. •Using case studies, profiles and direct practitioner insights to illustrate every aspect of the field. The book is designed as key text for students in Hospitality, Tourism and Events and Food and Beverage Management with summaries, questions and key points highlighted throughout the text, and also as a major reference and professional guide for practitioners across the industry. About the authors: Donald Getz, Professor, The University of Queensland, School of Tourism, Richard Robinson', Lecturer, School of Tourism, The University of Queensland, Tommy Andersson, Professor, School of Business, Economics and Law at the University of Gothenburg Sanja Vujicic, Principal of Experience Consulting, Gothenburg, SwedenTable of ContentsIntroduction: Purpose and overview of the book; Terminology; Ch 2 Perspectives on Foodies and Food Tourism; Understanding and creating knowledge about foodies and food tourism; Studying food tourism; Forces and trends; Ch 3 The Foodie - Identity, Involvement and Social Worlds: Who and what are foodies?; Identity and involvement; The social worlds of foodies; Infinite possibilities for involvement; Ch 4 Foodies and Tourism: Motivation and benefits sought; Past and projected travel; Experiences and benefits sought; Ch 5 Planning and Developing Tourism for Foodies: Planning and development: foodies at the core; Food-tourism clusters; Destination development concepts; Ch 6 The Destination: Introduction; New Nordic cuisine; Scotland; Ireland; Specific products and experiences; Ch 7 Food Events for Foodies: The critical importance of planned events in food tourism; Multi-country research findings; Designing food events for foodies; Ch 8 Experience Marketing: Introduction to experience marketing; Decision-making by foodies and food tourists; Image, reputation, positioning and branding; Segmentation of food tourists; Media; Trip planning and packaging; Ch 9 Summary and Conclusions: The phenomenon of food tourism; What it means to be a foodie; The study of foodies and food tourists; Implications for destinations, events, suppliers, and marketers; Research needs; Future perspectives; References; Appendix: Research methods and descriptions of the samples; Sweden
£35.14