Description
Book SynopsisMarketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
Table of ContentsChapter 1 Introduction; Chapter 2 Consumers, Consumption and Identity; Chapter 3 Marketing and the Interpretation Process; Chapter 4 Semiotics and the Language of Marketing; Chapter 5 Marketing Communications; Chapter 6 Marketing Strategy and Reputation; Chapter 7 Marketing in a Diverse World; Chapter 8 Marketing and Power; Chapter 9 Ethics and Sustainability; Chapter 10 The Dream Industry; Chapter 11 An Integrated Approach to Marketing Planning
