Business strategy Books

Book SynopsisSacha Zackariya is co-founder and CEO of ChangeGroup International Plc and Global Director of Forex for Prosegur, a global leader in tourist foreign exchange and tax free shopping services to 5 million customers per year. He is a retail and fintech leader, recipient of the Queens Award for International Trade and also founder of the Tree Foundation educational charity. In 2021, he was made elected Chairman of YPO Greater London part of an organization representing 30,000 CEOs with a combined total of $9 trillion in annual revenues.Trade Review"A timely, thought-provoking and powerful book that is essential reading for everyone with a stake in the international visitor economy. Through well developed and clearly written examples of strategies and tactics, it goes deep into how both mature and emerging brands can make the most of new opportunities. Global disruption to international travel highlighted the vital and exceptional economic contribution of shopping tourism. Sacha Zackariya shows how the industry can come fighting back, inscribing its value to the global economy and deliver for customers and businesses alike." * Helen Brocklebank, CEO, Walpole *"In his book Leading Travel and Tourism Retail, Sacha Zackariya dives into the most important trends of the past decades influencing both travel and its effect on retailing around the globe. The most successful of all operators in the field of luxury retailing have been able to grow their business much faster by having a deep understanding of these Mega Trends. Many of these brilliant minds behind their companies' successes are featured in Sacha's brilliant analysis of the intertwined workings of two industries so essential for the global economy. A must read!" * Georg Muzicant, CEO, Colliers International, Austria *"Today's travellers, especially in the luxury and ultra-luxury market, have new expectations, hotels have had to adapt and it is good to learn more about those new travel patterns. Today, more than ever, relationship hospitality is key to success. It is human connections, personalized and intuitive experiences that will help differentiate and create desire for travellers. Sacha Zackariya has written a book which is timely, especially now we are in a period that is seeing an unprecedented recovery in travel after a very troubled pandemic period." * Vincent Billiard, Managing Director, Hôtel de Crillon Paris *"Full of concrete and practical advice which will be of great support for any professional in the travel and tourism retail industry." * Francois Bourienne, Chief Commercial Officer, Abu Dhabi Airports and former Chair, UK Travel Retail Forum *Table of Contents Chapter - 00: Introduction; Chapter - 01: Growing out of the pandemic; Chapter - 02: Let’s talk luxury; Chapter - 03: Why travel and tourism retail has become so big; Chapter - 04: Combat your competitors with ESG differentiators; Chapter - 05: Encouraging tourists to spend money; Chapter - 06: Excellence in customer service; Chapter - 07: Experiences are the new product; Chapter - 08: Digital and online technologies; Chapter - 09: Location, location, location; Chapter - 10: Partner with local and state governments; Chapter - 11: The leadership of change; Chapter - 12: Preparing for emergencies; Chapter - 13: International expansion; Chapter - 14: Conclusion; Chapter - 15: Acknowledgements;

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Book SynopsisDeborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.Trade Review"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." * Philip Guarino, Board Director, Harvard Alumni Entrepreneurs *"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." * Guy Yehiav, President, SmartSense *"This book and its authors will change your business and life." * Kay Unger, Kay Unger Design *"When you're connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress." * Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon *"Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." * Brian Cornell, Chairman and Chief Executive Officer, Target *"Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." * Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific *"I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." * Jeff Gennette, CEO and Chairman, Macy’s *Table of Contents Chapter - 00: Introduction – The changing nature of today’s consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What’s ahead? The future outlook for retail; Chapter - 12: What’s ahead?; Chapter - 13: Creating your roadmap

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Book SynopsisDavid Rubens is Professor in the United Nations University for Peace European Centre for Peace and Development (Belgrade), where he is Programme Director for the International Postgraduate Study Programme in Strategic Risk and Crisis Management. He founded the Institute of Strategic Risk Management in 2018, which has established itself as a leading platform for academics, practitioners and policy makers across the range of security, risk and crisis management-related sectors.Trade Review"This is the right book at the right time. This is an imaginative, far sighted and relevant book, and I take great pleasure in recommending it for anyone interested in any aspect of strategic risk and crisis management." * Professor Ljiljana Markovic PhD, Academic Director, ECPD *"Captivating. David Rubens has brought a lifetime of scholarship and practical work on Risk and Crisis Management to a subject we spend too little time thinking, or more importantly, doing something about. His entertaining stories and practical lessons offer a supremely useful handbook for everyone who confronts risks and crises in today's world - that's all of us." * General Stanley McChrystal, Author, Team of Teams *"David Rubens provides an incredibly timely and indispensable guide, equipping managers, policy makers, and all of us with the knowledge and insights for managing complex risks that we need if we are to find a safe course through the treacherous waters that lie before us." * Stephen Flynn, Founding Director, Global Resilience Institute, Northeastern University *"There is an ever-increasing need to look at strategic risk and crisis management from a meta-perspective, allowing both high level integration of multiple stakeholders but also ensuring that there is meaningful engagement in the issues facing communities around the world. David Rubens' book offers both a deeply researched and highly detailed academic analysis combined with a practical approach that will have real value for practitioners, whatever area of risk management they are involved in." * Nadine Sulkowski, Project Lead, Erasmus+ BUiLD programme (Building Universities for Leading in Disaster Resilience) *"Crisis management practitioners have recognized for years that a definitive and detailed handbook that can help all levels of those involved in crisis management planning, policy or execution is needed. This is now available, and I strongly recommend anybody and everybody interested or engaged in crisis management have this book in quick and easy reach." * David Horobin, Head of Crisis Management, Geneva Centre for Security Policy *"This handbook is extremely useful and timely, as it fills the gap between academia and practitioner, providing vital insights to discuss complex risks whilst providing a framework for action." * Xavier Castellanos, Under-Secretary-General, International Federation of Red Cross and Red Crescent Societies *"In a world of chaos and instability, this book matches formal academic rigour with a deep understanding of the challenges that the world is throwing at us. It offers the reader a structure and methodology that is invaluable in developing frameworks that would support our own activities within the regional and global risk environment we are all operating in." * Marqueza Cathalina L. Reyes, Senior Technical Advisor for Resilience and DRR, Climate Change Commission Philippines *Table of Contents Chapter - 00: Introduction Chapter - 01: Setting the scene - An overview of historical crisis management research; Chapter - 02: Corporate risk management in the 2020s; Chapter - 03: Black swans + grey rhinos – being ready; Chapter - 04: Causes of crisis management failure; Chapter - 05: Incident command systems and hierarchical management; Chapter - 06: Leadership; Chapter - 07: Resilience; Chapter - 08: The regulatory system – a failing safety net; Chapter - 09: Global urban resilience in the 2020s; Chapter - 10: Creating the new urban order; Chapter - 11: In the stranglehold of a pandemic - learning from Covid-19; Chapter - 12: Wicked problems; Chapter - 13: Case studies;

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Book SynopsisJay Mandel is the founder of Your Brand Coach, a brand management company based in New York City, New York. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT. A corporate trainer for the Association of National Advertisers, he is part of the marketing faculty at Sacred Heart University and serves as an adjunct professor of marketing at Fordham University and the Fashion Institute of Technology.Trade Review"Jay Mandel is a rare gem in the literary world. He combines a wealth of life experiences and keen marketing insights into a captivating story that engages with readers on multiple levels. His unique background (which includes his work at Mastercard) has given him an unparalleled perspective on the intricacies of human nature as well as marketing strategy." * Scott Eddy, Owner of @MrScottEddy, host of Video Globetrotter (Lifetime) and expert in brand management and hospitality *"Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success." * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly *"When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO." * John Penrose, CEO, Leading Indicator Systems *"The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans." * Brian Solis, digital futurist and author of 'Mindshift' *Table of Contents Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion

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Book SynopsisJay Mandel is the founder of Your Brand Coach, a brand management company based in New York City, New York. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT. A corporate trainer for the Association of National Advertisers, he is part of the marketing faculty at Sacred Heart University and serves as an adjunct professor of marketing at Fordham University and the Fashion Institute of Technology.Trade Review"Jay Mandel is a rare gem in the literary world. He combines a wealth of life experiences and keen marketing insights into a captivating story that engages with readers on multiple levels. His unique background (which includes his work at Mastercard) has given him an unparalleled perspective on the intricacies of human nature as well as marketing strategy." * Scott Eddy, Owner of @MrScottEddy, host of Video Globetrotter (Lifetime) and expert in brand management and hospitality *"Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success." * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly *"When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO." * John Penrose, CEO, Leading Indicator Systems *"The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans." * Brian Solis, digital futurist and author of 'Mindshift' *Table of Contents Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion

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Book SynopsisSandy Skees (she/they) is EVP, Global Purpose and Impact Lead at Porter Novelli, part of the Omnicom Group. She has over 30 years of management consulting and strategic communications experience gained with clients including Visa, Abercrombie & Fitch, eBay and Panasonic. Named PRWeek's Most Purposeful Agency Pro of 2021, they are a Board Director of Sustainable Brands and an Advisor to The Diversity Center. A seasoned speaker on brand, messaging and sustainability, she has spoken at TEDx and appeared in Campaign US, Forbes, Journal of Brand Strategy, and PR News. Skees is based in Santa Cruz, California.Trade Review"For anyone considering a career in sustainability, ESG communications or purpose, or those who are already well on their way in the industry, Sandy Skees's new book absolutely required reading. Easy to read, pragmatic and actionable, it's a must." * Susan McPherson, CEO, McPherson Strategies *"I've long been a fan of Sandy Skees. Her intelligence, humanity and sense of purpose encourages those around her to be better in every way. Now, that same thoughtful encouragement is available in Purposeful Brands, a must-read for anyone connected to organizations and brands that want to do good and show up sincerely as allies, advocates and activists. I can think of no one better than Sandy to learn from on this topic. This is the book brand communicators need right now." * Soon Mee Kim, Chief Diversity, Equity & Inclusion Officer, Omnicom Communications Consultancy Network *"I've known Sandy for nearly a decade through both our professional networks & affiliations and by engaging Sandy as ESG counsel for large purpose-driven campaigns throughout my career. Sandy has expertise driving progress across key environmental and social issues, but what makes her unique is her equally skilled ability in communications and stakeholder engagement. Even as our industry continues to grow, Sandy's voice remains a strong and influential one. She has always pushed leaders in the space to think without limits - which is critically needed to achieve progress - whether we're tackling climate change or driving DEI&B. She is also always part of the solution through her own leadership or by making valuable connections. Sandy's knowledge on the issues clearly comes through in Purposeful Brands but what makes this book so valuable and different from others in the genre is that in addition to helping make the business case, Sandy offers actionable steps that can be taken to advance your brand on its ESG journey. The book is engaging, easy to read and provides a true masterclass on building the purpose-driven brand of the future. I highly recommend it!" * Joanne Dwyer, VP, Corporate Social Responsibility, PetSmart *"Business today has changed forever and every leader must urgently rise to the challenge of answering how we build a regenerative and equitable world. Sandy Skees leverages her deep expertise to deliver a doers guide for tomorrow's world that cuts through the complexity and makes it possible for your business to thrive and better our future." * Simon Mainwaring, bestselling author of We First & Lead With We *Table of Contents Chapter - 01: Defining your brand’s purpose; Chapter - 02: Articulating your purpose – how does the world need what you’re selling?; Chapter - 03: Closing the ‘say-do gap’ – culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist – purpose requires a backbone; Chapter - 08: Storytelling and data – the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good – integrated and infinite; Chapter - 11: What’s next? The road ahead

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Book SynopsisSimon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.Trade Review"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers." * Catherine Dutton, VP Global Account-Based Marketing, Pegasystems *"Simon Hall has written a B2B Marketing primer for the 2020s, which, by definition, deals with the realities of a digital first world. This is a long overdue I the world of B2B Marketing and will no doubt become a standard source for the discipline. I recognize through my own practice that this digital transformation from "outbound" marketing - or a "tell" approach - to inbound, customer journey-focused marketing, with all of its personalized digital touchpoints and omni-channel focus is today's B2B marketing reality and Simon does a good job of comprehensively covering all of the key elements, from content, to social, SEO, SEM and Web - as well as the enabling infrastructure: martech, data, marketing processes (eg lead nurturing, ABM) and analytics. Simon presents a best-practice approach to each, steeped in personal experience and in that of leading companies in the technology market. He provides theoretical context and practical how-to guidance, with great detail on management and execution across the buyers' journey. The chapter on digital strategy points to the need for digital to be a clear part of the overall marketing strategy which delivers clear outcomes based on business goals. Too often in my experience, marketing strategy is confused with annual budget and resource planning, so the tools and approach Simon summarizes here are a useful reminder to understand the context of your digital strategy. This book is a really valuable addition to the B2B marketing armoury and is highly recommended for those who intend to build their career in marketing." * Ceri Jones, former Vice President of Marketing, Basware *"This is a well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today. The case studies and tips are practical and useful for any business." * Jayson Gehri, Vice President of Product Marketing, Delinea *"Digital marketing continues to be a minefield for marketers, especially those in B2B where extended decision-making groups and lengthy sales cycles pervade. Clear, engaging and practical, B2B Digital Marketing Strategy helps navigate the complexities of digital marketing." * Richard Robinson, former Chairman, B2B Marketing council, DMA *Table of Contents Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;

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Book SynopsisRichard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.Trade Review"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better." -- Michael Heppell, keynote speaker and author"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries." -- George Paige, Global Head of Brand and Creative, Etihad Airways"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework." -- Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure ParkTable of Contents Chapter - 00: Introduction: becoming part of the 5% club; Chapter - 01: Busting business myths; Chapter - 02: The three key components of the aligned framework; Chapter - 03: How to gain the alignment advantage; Chapter - 04: The strategic starting point; Chapter - 05: How to build an aligned strategy; Chapter - 06: The truths and half-truths about culture; Chapter - 07: Crossing the cultural chasms; Chapter - 08: Aligned performance management; Chapter - 09: What is the x and why?; Chapter - 10: Aligned teams; Chapter - 11: Aligned communication; Chapter - 12: Living an aligned life;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to international business and supply chain management; Chapter - 02: The international business environment; Chapter - 03: Global business strategy; Chapter - 04: International marketing strategy; Chapter - 05: Finance and accounting; Chapter - 06: Managing the international organization; Chapter - 07: Human resource management; Chapter - 08: Selecting and maintaining global strategic partners; Chapter - 09: Ethics and social responsibility in the global marketplace; Chapter - 10: Entrepreneurship; Chapter - 11: Preparing the international business growth plan budget;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

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Book SynopsisRobert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.Trade Review"Robert Rose offers marketers a rich and much-needed understanding of content marketing." * Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus); Kellogg School of Management, Northwestern University *"The frameworks and principles in Robert's book are just what you need when it's time for a new strategy, a new project, a refresh of your annual plans or welcoming new leadership to the mix. You'll be bookmarking and highlighting the heck out of this." * Jessica Bergmann, Vice President, Content & Social Marketing, Salesforce *"If your goal is to build a strategic content marketing operation that grows in value over time, this book is your treasure map. You'll have to work hard, overcome obstacles and dig deep to succeed, but this map spells it all out clearly." * Joe McCambley, CMO, Saatva Luxury Mattresses *"Robert's latest masterpiece truly provides the under the hood, nuts and bolts of how to execute superior content marketing strategy. This book is a much-needed deep dive on strategy, and the examples shared along the way are exceptional." * Amanda Todorovich, Executive Director, Digital Marketing - Cleveland Clinic *"Any organization looking to innovate and grow needs this as their modern marketing handbook." * Joe Pulizzi, Author, 'Epic Content Marketing' and 'Content Inc.' *"Inconsistent goals and execution are the poison to successful content marketing. Robert Rose has given us the antidote. This is the ultimate roadmap for building (and more importantly, sustaining) a winning content approach that actually yields real-world business outcomes. Highly recommended!" * Jay Baer, Author, 'The Time to Win: How to Exceed Your Customers’ Need for Speed' *"Robert really does walk the content marketing talk. I am an avid marketing book reader, and I think I may not need another content marketing book." * Ian Truscott, CMO and founder, Rockstar CMO *"This book takes the mystery out of what has become a buzzword in our industry, and made it tangible so as to become a strategic advantage for today's contemporary marketers." * Marcus Collins, Bestselling author, 'For The Culture'; Marketing Professor, University of Michigan *"Content marketing has grown from a fuzzy experiment functioning in a corner of the building into a powerful, integrated discipline. This important book cements Content's strategic role in every marketing department... including yours." * Ann Handley, WSJ bestselling author; Chief Content Officer, MarketingProfs *"I have rarely seen a better explanation of the word 'strategy', or a more hands-on guide to cultivating and managing a brand's content marketing efforts." * Bert Van Loon, Co-Founder, Content Marketing Fast Forward *Table of Contents Chapter - 00: Introduction – A New Old Story; Chapter - 01: Content, Marketing, and Strategy – Maximizing Marketing’s Potential; Chapter - 02: The Three Pillars – Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose – Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model – Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences – Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content – Creating Differentiating Content Marketing; Chapter - 07: Finding Story – Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design – Developing the Right Return On Your Investment; Chapter - 09: Story Mapping – Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion – Forecasting the Future of Content Marketing Strategy;

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Book SynopsisLola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.

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Book SynopsisUmit S Bititci is Professor of Business Performance at Edinburgh Business School, Heriot-Watt University, UK. He has worked with an international portfolio of companies and public sector organizations and has led several international research and development projects with his research portfolio c 20million. Agnessa Spanellis is a Senior Lecturer at The University of Edinburgh, UK, where she teaches modules on Systems Approaches to Sustainability and Business Thinking. She has been published in peer-reviewed journals, books and outlets such as The Conversation.Trade Review"A tour de force which manages to explain the theory in simple terms whilst remaining rooted in the practice. An ideal introduction to our modern world of systems." * Sir Iain Vallance, former CEO and chairman of British Telecom *"Systems Thinking for Business and Management is ideal for students interested in learning about and using systems thinking. It is well-written, easy to understand and provides a solid foundation for those interested in modelling systems. Providing a comprehensive overview of systems thinking, this textbook includes discussions of basic concepts, methods and models, as well as applications of systems thinking in various industrial business case studies and future systems thinking." * Joniarto Parung, Professor of Supply Chain Management and Rector, University of Surabaya, Indonesia *"This book is invaluable for both practitioners and students of business and operations. There is no other book that covers these topics in a practically useful way." * Kathryn E. Stecke, Professor of Operations Management, University of Texas, USA *"The authors' ability to apply systems thinking to practical problems is an invaluable resource for students and for those of us managing a business in today's complex, interconnected and volatile world." * Gilad Tiefenbrun, CEO, Linn products, UK *"A comprehensive book and a must-read for students and researchers. In particular, part four's focus on the future is unique in the sense that it offers readers systems thinking insights in the age of VUCA." * Toshiko Kikkawa, Professor of Social Psychology, Keio University, Japan *"System thinking is one of the most important topics in management that is unfortunately underestimated by a wide audience. Systems Thinking for Business and Management provides an opportunity to explore these topics in depth and gain essential skills for business. The authors guide us from the first pages and provide simple narratives to explain complex theories and methods. This book also includes plenty of examples, methods and tools that provide tangible input and allow for fast adoption of the content." * Igor Levinskiy, Delivery Executive, SAP EMEA South, Dubai *Table of Contents Chapter - 01: Introduction; Section - ONE: Fundamentals of systems thinking; Chapter - 02: Introduction to systems; Chapter - 03: Understanding systems; Section - TWO: Models and methods; Chapter - 04: Common system models and frameworks; Chapter - 05: Hard systems thinking; Chapter - 06: Soft systems thinking; Chapter - 07: Systems thinking in group decision making; Section - THREE: Systems complexity; Chapter - 08: Understanding the behaviour of complex systems; Chapter - 09: Changing complex systems; Section - FOUR: The future; Chapter - 10: Future systems thinking; Chapter - 11: Summary and key takeaways; Chapter - 12: Glossary;

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Book SynopsisSherry Madera is a prominent thought leader on sustainability, with a focus on sustainable finance, environmental data and public policy. She is the CEO of CDP, a non-profit that runs the world's environmental disclosure system for companies, cities, states and regions. Prior to joining CDP, Madera was Founder and Chair of the Future of Sustainable Data Alliance (FoSDA) and held senior global roles at Mastercard, the London Stock Exchange Group, and the City of London. She speaks regularly in global forums on topics including sustainable finance, FinTech, international trade, data policy and geopolitics.Trade Review"Sherry Madera poses the simple questions that many directors are too nervous to ask. Navigating Sustainability Data proceeds to answer them in plain English without condescension. A remarkable achievement in a complex area." * Sir Douglas Flint, Chairman, Abrdn, Previous Group Chairman, HSBC *"By demonstrating the potential for ESG data to improve organisational performance, Navigating Sustainability Data will help companies become more resilient in an era pregnant with a plethora of cascading and non-linear risks. Sherry Madera takes the reader systematically and critically through the key challenges and opportunities associated with ESG data and where it will go next" * Dr. Ben Caldecott, Professor, Oxford University, Founder Director of the Oxford Sustainable Finance Group at the University of Oxford Smith School of Enterprise and the Environment *"The future of our planet is under threat, yet too often business leaders do not know how to respond. Navigating Sustainability Data explores the urgency of this dilemma and why sustainability and responsibility go hand in hand. Sherry Madera makes a compelling case for the benefits of understanding the complex sustainability data landscape and why it matters, offering practical steps through which leaders can demonstrate stewardship of our precious planet today, whilst also building relevant organisations for tomorrow." * Katherine Garrett-Cox, CBE, Chair of Board of Trustees, CDP *"I strongly recommend Navigating Sustainability Data, an enlightening work written by an expert practitioner and entrepreneur. Data outlining sustainability should be simple, clear and actionable. This book is." * Paul Dickinson, Founder, CDP, Chair of the Trustees of ShareAction *"Navigating Sustainability Data provides real organizational boards with essential information on how sustainability will soon be the primary driver of business model transition within their firms. Sherry Madera delivers a sharp breakdown of complex climate issues such as Net Zero, carbon markets, regulations and disclosures confronting all business great and small." * Michael Sheren, Former Senior Advisor at the Bank of England and Co-Chairman of the G20 Sustainable Finance Study Group *"As companies across the world drive towards business models that are in harmony with nature, the companies who can access and analyse trustworthy, accurate sustainability data will be the companies who succeed. Navigating Sustainability Data shows how this can be achieved and is essential reading for management teams and boards." * David Craig, Former CEO Thomson Reuters Risk and Compliance, Former CEO Refinitiv, co-chair TNFD, Executive Fellow London Business School *"Navigating Sustainability Data should be priority reading for business leaders globally. ESG data is core to any business success and should not be sat at the periphery." * Dr. Ma Jun, President of Institute of Finance and Sustainability (Beijing) and Chairman of Green Finance Committee of China Society for Finance and Banking *Table of Contents Chapter - 01: Why sustainability data matters to organizational leaders; Chapter - 02: The ABCs of sustainability data use cases; Chapter - 03: What is ESG data?; Chapter - 04: How to map your organization’s ESG maturity; Chapter - 05: Prioritizing sustainability data use cases; Chapter - 06: Determine your sustainability data ambitions; Chapter - 07: Sustainability regulations – Europe’s biggest export?; Chapter - 08: International sustainability data trends; Chapter - 09: Identifying greenwashing; Chapter - 10: Sustainability data in the modern board; Chapter - 11: Conclusion – future-proofing with sustainability data;

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Book SynopsisAnnemieke Roobeek is Professor of Strategy and Transformation Management at Nyenrode Business University and CEO of MeetingMoreMinds and GrwNxt. She is based in Amsterdam, the Netherlands. Jacques de Swart is a Partner within PwC and a Professor of Applied Mathematics at Nyenrode Business University. He is based in Amsterdam, the Netherlands.Myrthe van der Plas is responsible for the Data Analytics Group within PwC Consulting and is founder of Lakisama Foundation. She is based in Amsterdam, the Netherlands.Trade Review"Companies need practical instruments to keep their emissions at levels that fit with a 1.5-degree global warming scenario. Responsible Business Decision Making gives tools to the business community to make decisions respecting the climate, and a safe and inclusive working culture while maintaining profits." * As Tempelman, CEO, Eneco *"Responsible business decision making refers to the necessity of a workable balance between People, Planet and Profit. It mentions the European Green Deal as an illustration of the European Commission's ambitious plan to invest in structural, sustainable solutions for all of society. The method of data and dialogue underlying the Responsible Business Simulator is an important instrument when formulating an innovative business case." * Diederik Samsom, Head of Cabinet, Cabinet of the Executive Vice-President of the European Commission Frans Timmermans, European Green Deal *"Responsible Business Decision Making facilitates decision making for systems change and sustainable practices by applying a smart framework allowing businesses to deliver a better balance between People, Planet and Profit." * Lara van Druten, CEO, The Waste Transformers and Member of the UN Advisory Board on Zero Waste *"Strategic decision making in portfolio investments requires a methodology. You need data to measure both ESG and impact as well as the progress you're making. The methodology described in Responsible Business Decision Making is very helpful when nudging decisions in a more impactful direction and provides you with the insight on what variables to work towards for a sustainable economy. This is why this book provides distinct value." * Guus van Puijenbroek, Director, Strategic & Family Matters, VP Capital *"Data helps companies make sustainable decisions. However, greening business is a challenge. The cases described in this book are important to illustrate the positive impact of data and dialogue in decision making for improved sustainability performance and the choice for more sustainable alternatives." * Debby Sloftra, Country President Netherlands, Schneider Electric *"Measurable impact is what aligns consumers. The Simulator described in Responsible Business Decision Making is a method to bring focus in sustainable decision making in value chains, giving insight on where to invest with impact to help regenerate nature." * Philippe Kauffmann, Chief Grower, Original Beans *"This book shows how fact-based insights are key for understanding public and private priorities and one's impact on prosperity and the triple bottom line." * Steven Collet, Deputy Director-General International Development, Dutch Ministry of Foreign Affairs *"It is crucial to restore the balance between economy and ecology. We need to make responsible choices in the best interests of society, including climate change, diversity and labour participation. Stakeholder management as stressed in Responsible Business Decision Making is key to addressing challenges on these topics." * Koen Eising, CSR Director, Alliander *"The Sustainable Development Goals aim to achieve a good quality of life for all, now and in the future. Sustainable consumption and production plays an important role and contributes to many of the other goals, such as reducing poverty, inequality and climate change. In order to meet these goals by 2030, countries and organizations have to collaborate. The case described in Responsible Business Decision Making provides guidance to measure and report on the progress made and the SDGs to focus on." * Sandra Pellegrom, SDG Coordinator Netherlands, Ministry of Foreign Affairs *Table of Contents Section - ONE: Relevance and context Chapter - 01: Working towards responsibility in business and society; Chapter - 02: Creating shared value as a framework for shaping strategy; Chapter - 03: Innovation and sustainability as catalysts for responsible growth; Section - TWO: Concept and methodology Chapter - 04: Dialogue and stakeholder engagement in decision making; Chapter - 05: The Responsible Business Simulator – the heart of the strategic decision-making process; Chapter - 06: Strategic decision making based on data and dialogue; Chapter - 07: Using the Responsible Business Simulator; Section - THREE: Practical applications Chapter - 08: Using SDGs to develop and deliver professional services; Chapter - 09: Accommodating Ukrainian refugees; Chapter - 10: Increasing the social impact of banking; Chapter - 11: Creating a healthy and productive working environment; Chapter - 12: Reducing greenhouse gas emissions; Chapter - 13: Sustainable procurement decisions for waste collection systems; Chapter - 14: Putting roof renovation in a strategic context; Chapter - 15: Conclusions; Chapter - 16: Glossary;

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Book SynopsisChris Dyer is the founder and CEO of PeopleG2, a background check and intelligence firm based in Los Angeles, California. He is the host of TalentTalk on OC Talk Radio and iHeartRadio, an in-demand speaker on company culture, remote workforces and employee engagement and is a frequent contributor to Forbes, Inc, HR.com, the Society for Human Resource Management and many more. He also co-authored Remote Work, also published by Kogan Page.Trade Review"A must-read! Chris Dyer offers groundbreaking insights into leadership and culture that will revolutionize your approach to team management." * Matt Manners, CEO, The Inspiring Workplaces Group *"It is as if Chris Dyer is speaking directly to us - coaching, facilitating, teaching and conversing all at once. He's captured the essence of company culture in this book, something well worth spending time on the receiving side of this master class from Chris." * Dave Berkus, Author of BERKONOMICS, Chairman, Adaptive Business Leaders (ABL) *"Written by a business leader, this is a must read for anyone leading a team and looking to improve the employee experience. It's a simple seven-pillar overview of the things you need to think about and in a post-Covid world, we have to be intentional about our culture and communication, more so than ever. With real experience with leading organizations and teams, Chris shares what he knows from his own work and learning. It's a book that should be read and kept on the shelf of every leader today." * Jenni Field, Author and Speaker, Business Communications Strategist, Redefining Communications *"Dyer's book is a masterclass in understanding and transforming company culture. Don't miss this opportunity to learn from a true expert." * Hortens le Gentil, Author and Speaker, Executive Leadership Coach, H2 Consulting Group *"Chris Dyer demystifies the often opaque and amorphous topic of corporate culture, illuminating via an evidence-based framework, real-life concrete examples, and best practices steps that any organization can take to improve their own culture. A great read for C-suite teams or anyone wanting to turbocharge their culture." * Eric Severson, Chief People, ESG & Belonging Officer, Neiman Marcus Group *"Dyer's book charts a powerful and proven roadmap for leaders to create the environment where high performing teams thrive." * L. David Marquet, Author of Turn the Ship Around *"The author's seven pillars are key to engagement and retention. Any leader who can devote one team meeting to each of these will be one step closer to keeping their key talent. Chris tells it like it is! His deep and varied experience allows him to cut to the chase and present clear and specific suggestions that are immediately implementation worthy." * Dr. Bev Kaye, Co-author, Love 'Em or Lose 'Em: Getting Good People to Stay and Up is Not the Only Way: Rethinking Career Mobility, Founder, BevKaye&Co. *"Chris Dyer is a legend in the future of work space and armed with a deep understanding of culture, he provides readers with the tools to transform their teams, companies, and organizations." * Chase Warrington, Head of Remote, Doist *"A must-read! This book is for anyone seeking to transform their team or organization. Chris Dyer offers groundbreaking insights into leadership and culture." * Joerg Staff, Author and Speaker, Germany’s CHRO of the Year 2021 *"This book is a game-changer for anyone seeking to transform their team or organization. Chris Dyer's insights on culture are revolutionary and invaluable." * Dr. Marshall Goldsmith, Author of The Earned Life, Triggers, and What Got You Here Won’t Get You There, Founder, Marshall Goldsmith Inc. *Table of Contents Section - ONE: Where To Start; Chapter - 01: Foundations; Chapter - 02: Evaluation; Section - TWO: The Seven Pillars of Culture Success; Chapter - 03: Transparency; Chapter - 04: Positivity; Chapter - 05: Measurement; Chapter - 06: Acknowledgement; Chapter - 07: Uniqueness; Chapter - 08: Listening; Chapter - 09: Mistakes; Section - THREE: Culture in Action; Chapter - 10: Engaging the Decision Makers; Chapter - 11: Achievement

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Book SynopsisChris Dyer is the founder and CEO of PeopleG2, a background check and intelligence firm based in Los Angeles, California. He is the host of TalentTalk on OC Talk Radio and iHeartRadio, an in-demand speaker on company culture, remote workforces and employee engagement and is a frequent contributor to Forbes, Inc, HR.com, the Society for Human Resource Management and many more. He also co-authored Remote Work, also published by Kogan Page.Trade Review"A must-read! Chris Dyer offers groundbreaking insights into leadership and culture that will revolutionize your approach to team management." * Matt Manners, CEO, The Inspiring Workplaces Group *"It is as if Chris Dyer is speaking directly to us - coaching, facilitating, teaching and conversing all at once. He's captured the essence of company culture in this book, something well worth spending time on the receiving side of this master class from Chris." * Dave Berkus, Author of BERKONOMICS, Chairman, Adaptive Business Leaders (ABL) *"Written by a business leader, this is a must read for anyone leading a team and looking to improve the employee experience. It's a simple seven-pillar overview of the things you need to think about and in a post-Covid world, we have to be intentional about our culture and communication, more so than ever. With real experience with leading organizations and teams, Chris shares what he knows from his own work and learning. It's a book that should be read and kept on the shelf of every leader today." * Jenni Field, Author and Speaker, Business Communications Strategist, Redefining Communications *"Dyer's book is a masterclass in understanding and transforming company culture. Don't miss this opportunity to learn from a true expert." * Hortens le Gentil, Author and Speaker, Executive Leadership Coach, H2 Consulting Group *"Chris Dyer demystifies the often opaque and amorphous topic of corporate culture, illuminating via an evidence-based framework, real-life concrete examples, and best practices steps that any organization can take to improve their own culture. A great read for C-suite teams or anyone wanting to turbocharge their culture." * Eric Severson, Chief People, ESG & Belonging Officer, Neiman Marcus Group *"Dyer's book charts a powerful and proven roadmap for leaders to create the environment where high performing teams thrive." * L. David Marquet, Author of Turn the Ship Around *"The author's seven pillars are key to engagement and retention. Any leader who can devote one team meeting to each of these will be one step closer to keeping their key talent. Chris tells it like it is! His deep and varied experience allows him to cut to the chase and present clear and specific suggestions that are immediately implementation worthy." * Dr. Bev Kaye, Co-author, Love 'Em or Lose 'Em: Getting Good People to Stay and Up is Not the Only Way: Rethinking Career Mobility, Founder, BevKaye&Co. *"Chris Dyer is a legend in the future of work space and armed with a deep understanding of culture, he provides readers with the tools to transform their teams, companies, and organizations." * Chase Warrington, Head of Remote, Doist *"A must-read! This book is for anyone seeking to transform their team or organization. Chris Dyer offers groundbreaking insights into leadership and culture." * Joerg Staff, Author and Speaker, Germany’s CHRO of the Year 2021 *"This book is a game-changer for anyone seeking to transform their team or organization. Chris Dyer's insights on culture are revolutionary and invaluable." * Dr. Marshall Goldsmith, Author of The Earned Life, Triggers, and What Got You Here Won’t Get You There, Founder, Marshall Goldsmith Inc. *Table of Contents Section - ONE: Where To Start; Chapter - 01: Foundations; Chapter - 02: Evaluation; Section - TWO: The Seven Pillars of Culture Success; Chapter - 03: Transparency; Chapter - 04: Positivity; Chapter - 05: Measurement; Chapter - 06: Acknowledgement; Chapter - 07: Uniqueness; Chapter - 08: Listening; Chapter - 09: Mistakes; Section - THREE: Culture in Action; Chapter - 10: Engaging the Decision Makers; Chapter - 11: Achievement

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Book SynopsisTim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale. Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.Trade Review"The second edition of Omnichannel Retail is a ginger shot of retail marketing genius - packed full of concentrated advice and case-studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with reinvigorated energy and ideas to boost our omnichannel strategy." * Charlotte Lock, Partner & Customer Director, John Lewis & Pan Partnership *"Omnichannel Retail clearly articulates how to bridge the online and offline gap by utilizing best practice digital marketing, data and loyalty approaches. A must read from one of the original pioneers of retail loyalty." * Max Savransky, Customer Loyalty Expert, Loyalty & Reward Co *"There are very few people who have truly dedicated their entire professional lives to customer loyalty, but Tim Mason has done exactly that. His legendary expertise spans the online and offline worlds, giving him a unique perspective and expertise on the challenges and opportunities that omnichannel retail requires. In this insightful book, Tim and his co-author Sarah Jarvis make a compelling case for the power of culture, communications and connection, both online and offline, as tools that drive success, with clear and practical examples that make this book essential reading for every ambitious retailer in today's digital world." * Paula Thomas, Founder and CEO, Let’s Talk Loyalty *"In the omnichannel world we live in, it's so easy for retailers to get lost in the jargon and the technology and lose sight of what really matters - understanding and serving your customers better. This book reminds us that customer-first thinking is more important than ever and is packed full of advice and case studies for building relevant, meaningful digital connections with your customers." * Matt McLellan, VP Customer Planning and Proposition, Asda *"This book looks to highlight the real value of knowing your customers and the insights into realizing how powerful your customers are to the growth of your business. If you believe customers can be the spokes in your wheel of fortune, then read this book (especially the chapters on loyalty!)." * Adam Posner, Founder, The Point of Loyalty *"The whole idea of Omnichannel has never sat right with me. Pushed by tech vendors and consultants, the concept of Omnichannel has contorted into a confusing buzzword that creates unrealistic expectations for marketing leaders. Yet, the second edition of Omnichannel Retail gives us a fresh, and perhaps better approach to the concept. This revised edition could not come at a better time for retail leaders as brands have to respond to out-of-control cost of living challenges, a post-Covid-19 world and increased digital expectations from consumers. In Omnichannel Retail, Tim Mason and Sarah Jarvis have delivered a vision for what this confounding word should represent that I can finally get behind." * Juan Mendoza, CEO and Editor-in-Chief, The Martech Weekly *"Tim Mason is a pioneer in the world of enterprise customer engagement - a genuine icon. And while you have to credit him for the incomparable work he has done for the brands he's worked on over the years and how he has advanced the thinking and awareness of the critical human factors that underpin this industry, that's not why you should read this book. Read this book because Tim provides retailers with strategies and tactics that are not only practical but are actionable right now and which (unlike so many other current books in this genre) actually help to move the needle! Tim Mason has done it again!" * Mike Giambattista, Founder and CEO, TheCustomer *"In the latest edition of Omnichannel Retail, Tim shares his invaluable, hard-won experience and learning from establishing Clubcard to innovative digital and insight-driven marketing that Eagle Eye deliver. He brings it bang up to date with the latest on loyalty fundamentals, personalisation, AI and machine learning. It's not all data magic wizardry, most importantly, Tim describes the 'non-negotiable' of kind and humane culture for the people who work for an organisation in its sustainable success. Tim never shies from the realities of creating, building and keeping loyal customers and colleagues, it's hard work and requires relentless focus but if you follow this priceless 'how to' you are increasing your odds of getting close and staying close to customers and growing your brand." * Sheila Hooper, Former Director of Performance, Barclays Retail *"Omnichannel Retail brings to life Tim Mason's unrivalled sense of customers the world over and how their lives are changing. It draws out his life-long retail experiences and his instinct for growth and is a must-read for all thoughtful and sustainable retailers." * David Potts, Group Chief Executive of Morrisons *"Brilliant, and for retailers, most welcome! Omnichannel Retail nails its value proposition. Tim Mason, in providing a comprehensive and highly practical guide to harnessing digital technologies, urges retailers to rethink brand, upgrade customer experience, deliver loyalty and (for most) regain profitability. He provides an exciting vision for the role of retail in the 21st century." * Seán Meehan, Professor of Marketing and Management & Dean of Faculty IMD *"Customers live and shop digitally and physically now...but they don't see the distinction that retailers make between the two. The retailers that will win in the future will be able to effortlessly combine physical and digital experiences and marketing. Taking the disciplines of digital marketing that deliver more targeted, more scaled and more interactive messages for customers now is a "must-do" to create that seamless experience. Omnichannel Retail helps to address how to deliver this." * Rob Hattrell, Head of Digital, TDR Capital *"I worked alongside Tim Mason for 15 years and he is the best marketer I have ever worked with. Whilst "success has many fathers", Tim can genuinely lay claim to many of the customer initiatives that drove the growth of Tesco over a remarkable 20 plus years. This book brings all that customer knowledge and focus to life for the digital age." * Andrew Higginson, Chairman, JD Sports *"Since the last edition, 4 years have flown by and a lot has changed. The principles outlined in the first edition of Tim's excellent book have not only accelerated, but they have been enhanced in this new edition. By reading this book, you'll learn from a real master in the of the art and science of marketing. Tim and Sarah have captured brilliantly new and improved ways of winning in the connected world. Omnichannel Retail shows how to blend customer understanding, data and technology into a winning mixture. Tim proves that his innovative mindset keeps adapting and evolving to keep finding ways to compete. A good lesson for us all. Worth the read." * Matt Atkinson, Non-Executive Chair, UNiDAYS *Table of Contents Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Is loyalty dead?; Chapter - 04: The fundamentals of loyalty; Chapter - 05: Data-based retailing; Chapter - 06: The power of personalization; Chapter - 07: ‘Near me’ – the importance of place; Chapter - 08: The digitally augmented store; Chapter - 09: Mobile makeover; Chapter - 10: Marketing in the moment; Chapter - 11: Monetizing the customer connection; Chapter - 12: The culture of loyalty; Chapter - 13: Lessons learnt;

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Book SynopsisPaul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival.Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership.Trade Review"I love this book! A pointed evisceration of a marketing industry that's helped put us on the 'Highway to Hell'. A Big Idea to help turn the sector from climate destroyer to climate champion. And, crucially, a practical route map for everyone in the sector to turn this dream into day-to-day reality." * Mike Barry, Sustainable Change Agent, Former Director of Sustainable Business M&S *"This book is a blueprint for saving marketing as a profession in our chaotic times. Marketing has become synonymous with over-consumption, but as this book so clearly articulates there's another destiny possible, in which marketing makes sustainable solutions not just possible, but desirable. Every marketer must read this book or be left behind as sustainability skills become a 'must have' on every resume." * Solitaire Townsend, Chief Solutionist, Co-Founder of Futerra and author of The Solutionists *"The Sustainable Marketing Compass helps to embed sustainability at the heart of the business. An essential part of the arsenal for marketers who want to move away from extractive value creation to one where people, planet and prosperity thrive, interdependently, together." * Rupen Desai, CMO & Venture Partner at Una Terra. *"Sustainable Marketing provides the guiding light and framework for marketers to reorient their mindset and actions to a new standard of marketing that enables long-term well-being for all and makes businesses flourish. It will propel them into rapid action and meaningful storytelling, accelerating their commitment to the UN Sustainable Development Goals. As a result of reading this book, marketers will know they are doing the most meaningful work of their careers - for the sake of the planet and society, their organisation and their loved ones. Brilliantly written, researched and referenced, it's the new authority for the future of marketing." * Madeleine Cooper, CEO & Founder, Flourish *"Essential reading for a new generation of marketeers motivated to rediscover the meta-purpose of marketing - long-term wellbeing for all. Randle and Eyre analyze the current state and impacts of marketing, highlighting the flaws of conventional approaches and proposing a new role and mindset. Critically they provide the frameworks and practical tools needed to create true value for business and consumers alike." * Anna Lungley, Chief Sustainability Officer, dentsu *"It's usually outsiders and 'activists' that call for things to change. But when insiders start to do this, you know things are serious. As seasoned marketing professionals Alexis and Paul are the leaders the marketing profession will come to thank. They have laid it all out ­- the stark reality of marketing's current relationship to our climate and ecological emergency and a hopeful, solution-based focus to use our powers differently. If you work in marketing and want to look back at this moment with pride, this is the book to read right now." * Jonathan Wise, Co-Founder, Purpose Disruptors *"An essential handbook that offers frontline marketers, hope and practical guidance, via measurable frameworks, enabling sustainable marketing to become a reality, and a genuine force for societal good. An outstanding achievement." * Mary Keane-Dawson, Chair, British Interactive Media Association (BIMA) *"This book takes the reader through a journey - providing important context, clarity on core concepts (this area can be overwhelming on the technical front) and necessary agitation. But it doesn't leave you hanging... it then goes on to provide an approach that will help marketing know where to start and then where to go next. This will be the book that will be referred to in academic and industry circles in the future, a seminal guide to reframing marketing for a new era." * Deb Caldow, Global Sustainability Marketing Director, Diageo *"All businesses need certainty. If there is one thing that is certain in the next decade, it is that every business and every marketer will need to confront the reality of climate change. Business as usual is gone. Every marketer will be working in this new reality. It is both a huge threat and a generational opportunity. Alexis and Paul's incredibly researched book is essential reading for every marketer, not just those currently engaged in sustainability. It will make sense of the chaos, help future proof your career and set you on a path to be on the right side of history!" * Jake Dubbins, Co-founder, Conscious Advertising Network *"This is as broad ranging as it is beautifully written." * Rory Sutherland, Vice Chairman, Ogilvy UK *Table of Contents Chapter - 00: Introduction; Section - ONE: An introduction to sustainability; Chapter - 01: Getting ready for the journey; Chapter - 02: An introduction to sustainability; Chapter - 03: Deciphering the world of sustainability; Chapter - 04: Marketing and the environmentalist movement; Section - TWO: The role of marketing; Chapter - 05: The great acceleration and the golden era of marketing; Chapter - 06: The sustainable impacts of marketing; Chapter - 07: The role of marketing – the ‘engine of growth’?; Chapter - 08: The mindset of marketing; Chapter - 09: The current state of marketing; Section - 10: The need for a new role for marketing; Section - THREE: The tools for sustainable marketing; Section - 11: The origins, objectives and introduction to the sustainable marketing compass; Section - 12: Embedding sustainability at the heart; Section - 13: Strategic foundations; Section - 14: Activation pillars; Section - FOUR: Building sustainable marketing capability; Section - 15: The sustainable data universe; Section - 16: Capability development and the parallels to digital transformation; Section - 17: Your personal resilience journey; Section - 18: Call to action;

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Book SynopsisDietmar Grichnik is Full Professor of Entrepreneurship and Director of the Institute of Technology Management at the University of St. Gallen, Switzerland. Manuel Hess is Associate Professor at the Grenoble Ecole de Management, France. Jana Reuther is an entrepreneur, coach and former Research Associate at the Chair for Entrepreneurship at the University of St. Gallen, Switzerland. Alexander Stoeckel is former Director of Venture Capital at Philip Morris International and former Partner & Board Member at b2venture AG. Michael Hilb is an entrepreneur, and member of multiple boards and a Titular Professor at the University of Fribourg, Switzerland.Trade Review"The Corporate Venturing Handbook masterfully presents a holistic perspective on the professional management of corporate venturing activities in established companies. Instead of simply using corporate venturing as a buzzword, readers learn how it can be successfully implemented in everyday business. " * Dr. Andreas Nemeth, CEO, UNIQA Ventures *"The Corporate Venturing Handbook is a comprehensive and invaluable resource for anyone looking to navigate the complex world of corporate venturing. Its evidence-based framework, real-world insights, and practical tools provide a clear roadmap for success. It's a must-read for any CVC investor seeking to unlock strategic growth and innovation." * Stefan Gabriel, MD and CEO, Hitachi Ventures *"Driving innovation in a company is both very rewarding and challenging. The Corporate Venturing Handbook shows both experiences at their best." * Annalisa Gigante, Head of Innovation, International Airlines Group (IAG) *"When corporates meet ventures, two worlds collide. The Corporate Venturing Handbook provides a very helpful and handy guide on how to overcome these challenges" * Young Sohn, Founding Managing Partner, Walden Catalyst Ventures and former Corporate President and Chief Strategy Officer, Samsung Electronics *Table of Contents Chapter - Introduction: Getting Started; Section - ONE: Profiling; Chapter - 01: Your Corporate Venturing Profile; Chapter - 02: Financial vs. Strategic Returns; Chapter - 03: Strategic Renewal; Chapter - 04: Innovation; Chapter - 05: Culture; Chapter - 06: Promoters – Who is Involved and Who is Your Main Promotor?; Chapter - 07: Funding – What Financial Commitment is Required?; Chapter - 08: What is Your Main CV Investment Focus?; Chapter - 09: CV Cockpit I; Chapter - 10: Summary – CV Mandate; Section - TWO: Designing; Chapter - 11: Structure & Governance; Chapter - 12: Your Team; Chapter - 13: Communications; Chapter - 14: Portfolio Strategy; Chapter - 15: CV Cockpit II; Chapter - 16: Summary – CV Program; Section - THREE: Investing; Chapter - 17: Sourcing; Chapter - 18: Screening for the Right Startup; Chapter - 19: Due Diligence; Chapter - 20: Business Valuation; Chapter - 21: Negotiation of Deal Terms: The Term Sheet; Chapter - 22: CV Cockpit III; Chapter - 23: Summary: Investment Decision; Section - FOUR: Harvesting; Chapter - 24: Choosing the Right Harvesting Path; Chapter - 25: Portfolio Optimization; Chapter - 26: Integration; Chapter - 27: Exits; Chapter - 28: Rejuvenation & Incubation; Chapter - 29: CV Cockpit IV; Chapter - 30: Summary: Corporate Venturing Performance; Chapter - 31: Your CV Navigator Toolbox

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Book SynopsisDiana Verde Nieto, based in London, UK, is a partner at Sustainnovate, co-founded Positive Luxury and is a global leader in sustainability and innovation. Diana also serves on the Advisory Committees of the United Nations Department of Economic and Social Affairs and United Nations Conscious Fashion and Lifestyle Network. She has been trained by former USA Vice President, Al Gore at the Alliance of Climate Protection and was honoured by the World Economic Forum as a Young Global Leader. Diana is a charismatic and globally renowned speaker.Trade Review"Diana was leading the way on sustainable luxury when the notion of ESG was nascent and far from the buzzword it is today; her vision for the industry - embracing authenticity, transparency and demonstrating success with measurable impact has proven to be the key to sustainable success. Diana shares her vision in Reimagining Luxury in practical terms that companies can apply to their businesses to start their transformational journey." * Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie *"Reimagining the way we live is a critical step towards taking the action that is needed - shifting from talking about impact to achieving a positive outcome for nature and society. Diana's book offers a North Star for the luxury industry that could do so much and still has so far to go. " * Dame Polly Courtice, Founder Director, University of Cambridge Institute for Sustainability Leadership *"Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we're all better off heeding her wisdom." * Dr. M. Sanjayan, CEO, Conservation International *"Inspiration for action - this book will give you great insights into the future of luxury and sustainability." * George Weissacher, Creative Director, POAN, Former Head of Menswear Vivienne Westwood *"Diana is a pioneer when it comes to ESG and sustainability, she has been leading the way for ethical practice in the Luxury sector for over two decades. Her priceless learning is laid throughout these pages for us all to benefit from and more importantly implement." * June Sarpong, Actress, Environmentalist, Broadcaster and Author *"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto show the opportunities that lie ahead." * Paul Polman, Business Leader, Campaigner, Co-author "Net-Positive" *"By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path." * Hannah Jones, Chief Executive Officer, The Earthshot Prize *"Diana Verde Nieto helps you see sustainability in a fresh light: Not as a burden to bear, but rather as an unparalleled opportunity to create value for humanity. That is a real luxury!" * April Rinne, Global Futurist and Author of "Flux: 8 Superpowers for Thriving in Constant Change" *"Diana is a remarkable experiences leader within the sustainability industry. She effortlessly combines luxury, tradition and innovation with conscious responsibility. This book inspires action, reflects on what change is possible and provides clear examples of how we can create a better future for all, being catalysts for impact together." * Cristina Ventura, General Partner & Chief Catalyst Officer, White Star Capital *"Diana makes clear the role - if not the responsibility - that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action." * Shamina Singh, Founder and President, Mastercard Center for Inclusive Growth *"Diana's grasp of the role sustainability will play in the evolution of luxury is unparalleled - an essential read for anyone who sees their future in the sector." * Robin Swithinbank, Journalist, Author, Luxury Industry Specialist *Table of Contents Chapter - 01: The World Has Changed; Chapter - 02: Is Sustainable Finance the New Normal?; Chapter - 03: The Legislative Context; Chapter - 04: Sustainability and ESG in the Luxury Industry; Chapter - 05: Changing the Luxury Model; Chapter - 06: Mindsets: What They Are and Why They’re Needed in Order to Shape or Change Towards a Sustainability Culture; Chapter - 07: Creating a Climate for Change; Chapter - 08: Successful Storytelling; Chapter - 09: How Can Innovation Get us Out of This ‘Hot’ Mess Chapter - 10: The Inspiration chapter

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Book SynopsisAnastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured in the Association of National Advertisers (ANA), Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.

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Book SynopsisShorful Islam is CEO of Be Data Solutions, Founder of Subatomic Analytics and Data and Behavioural Science Advisor to OutThink. With over 20 years of experience, Islam has helped some of the world's largest companies with their data strategies and has led data analytics teams at a wide range of organizations. Islam is experienced in building effective data cultures within organizations, allowing data analysts and data scientists to thrive.

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Book SynopsisOlivier Duha is the CEO and co-founder of Webhelp, a leading global provider of IT solutions and customer experience management services. Prior to founding Webhelp, he worked Bain & Company and served on the advisory council on strategy and mergers and acquisitions for LEK Consulting. He also served as President and Vice President of CroissancePlus from 2009 to 2013. Based in Brussels, Belgium, he is a member of the Mouvement des Entreprises de France (MEDEF), France's largest employer's federation.Trade Review"A great summary of the challenges companies face when trying to deliver an outstanding customer experience combined with practical ideas on how to address them. A must-read for anyone who has to decide where to invest precious resources in CX, and a timely reminder about the importance of humans in the delivery of exceptional customer experiences." * David Rickard, Partner, Everest Group *"Customers are a firm's most valuable asset. Therefore, it makes economic sense to nurture, protect and develop that asset. The book Think Human extends that view by focusing on the experiences customers have in their interactions with firms. Olivier Duha makes a convincing case that firms need to embrace technology to enhance the human side of the customer experience. After all, customers are human beings and have to be treated accordingly." * Dr Heiner Evanschitzky, Professor of Marketing, Alliance Manchester Business School, University of Manchester *"Behavioural science has consistently demonstrated that experiences are the most critical factors shaping human behaviour. In this hugely insightful and useful book, Olivier Duha uses his extensive research, knowledge and experience in the field to guide readers on what creates game-changing customer experiences. By recognizing that customer relationships are fundamentally human relationships, he provides invaluable advice and frameworks for creating great human experiences for the people who buy from your business - without whom you have no business." * Richard Chataway, author of The Behaviour Business *"This is a vital and amazingly comprehensive reference for all of us involved in the Copernican struggle to make technology work for humans rather than the other way around." * Rory Sutherland, Vice Chairman, Ogilvy *"In a thought-leadership tour de force, Olivier Duha identifies with precision not only the key challenges that have evolved in the art of customer management, but he does so while proposing real-world solutions that all CX professionals should be heeding as they make plans for 2024. In a world where the customer experience sector is filled with theoretical rhetoric and management speak, Think Human is one of the best blueprints for getting CX right that I have had the privilege of reading in some time." * Peter Ryan, Principal Analyst and Founder, Ryan Strategic Advisory *"Think Human provides a timely and compelling explanation as to why human endeavour will continue to be vital in an increasingly digital world. Olivier Duha draws on his own extensive knowledge about the importance of a strong human-first approach to successful customer outcomes. This book is an essential read for decision makers charged with competing choices for their customer operations. Achieving the correct equilibrium of human endeavour and automation is the holy grail of success in businesses of all sectors during today's climate of disruption and significant change." * Anne-Marie Forsyth, CEO, CCA Global *"Olivier Duha's sentiment that human connection is central in our world aligns with my own beliefs. Think Human demonstrates a strong understanding of marketing and its role in customer service as a means for business growth, and the way Olivier Duha builds on the historical foundations of business success with the 4Es is refreshing. Business leaders would benefit greatly from reading this book to give their organizations a chance in the modern world." * Leigh Hopwood, CEO, CCMA (Call Centre Management Association) *Table of Contents Chapter - 00: Introduction; Section - ONE: A digital coup d’état – the customer becomes the new master of commerce; Chapter - 01: Before the digital revolution – the pre-customer era; Chapter - 02: The customer’s copernican revolution; Chapter - 03: The customer’s subjectivity is the number one concern for brands; Section - TWO: How to win the battle for customers; Chapter - 04: Customer experience – the new brand compass; Chapter - 05: The keys to a successful customer journey; Chapter - 06: What can you do ? a toolbox to manage customer relationships; Chapter - 07: Conclusion;

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Book SynopsisBernard Marr is one of the leading voices in Technology and Innovation. A futurist and strategic performance consultant, he has advised many of the world's best-known organizations on their business and data strategies. A frequent keynote speaker, he also writes on the topic of data and analytics for various publications including Forbes and the Huffington Post. Bernard Marr is also the author of Data Strategy (2021) and The Intelligence Revolution (2020) published by Kogan Page.Trade Review"Without a doubt human capability (talent + leadership + organization + HR) increasingly delivers value to all stakeholders. This excellent book provides business and HR leaders the information required to improve decision making. Bernard's insights on analytics and AI will be the keys for progress." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan Partner, The RBL Group *"If anyone was going to publish a book about the impact of the latest technology developments such as AI on the field of HR and People Analytics my bets were on Bernard Marr. And you won't be disappointed. The book offers a deep dive into the world of data of every kind, every possible use case, honest overview of technology and important considerations. It has never been more critical to educate ourselves about it." * Maja Luckos, VP, Employee Success, Salesforce *"This book propelled me into a world of possibilities for HR leaders in embracing the 'intelligence revolution' to shape people strategies that add value to their organizations and their people. It's enlightened me to the power of AI-enabled HR and how I might use it, and it's made me want to learn more. This is a must read for all HR leaders." * Linda Sleath, Group HR Director, Topps Tiles Plc. *"Data-Driven HR strikes a nice balance between exploring emerging trends in people analytics while primarily serving as a practical guide to HR professionals at any stage of their data journey. The second edition seamlessly weaves AI into a narrative that's easy to engage with and is packed full of examples that bring the theories to life." * Mark Ferrie, People Analytics Director, Meta *"Data-Driven HR is a terrific overview of the enormous world of people analytics and AI. For people trying to understand this important space, this book shows you the way." * Josh Bersin, Global Industry Analyst and CEO of The Josh Bersin Company *"Data, analytics and AI provides to elevate HR from its traditional role as a support function to one of a strategic partner creating value for the enterprise, its customers and its employees. There's a well-thumbed copy of the first edition of Data Driven HR on my bookshelf, and in this timely update Marr, one of the most knowledgeable people on the topic, explains how data and AI can enable HR to drive better decision making about people, deliver an enhanced service to employees; and make HR processes more efficient." * David Green, Managing Partner at Insight222, co-author of Excellence in People Analytics, and host of the Digital HR Leaders podcast. *"Bernard Marr has once again delivered an indispensable guide to harnessing the power of data, analytics and AI in HR. This updated edition thoroughly captures the latest innovations shaping human resources while still being accessible for HR professionals at any level. Through compelling examples and clear frameworks, Marr demonstrates how to drive business value through evidence-based talent practices. This is a must-read playbook for any HR leader looking to build capabilities in data-driven decision-making." * Professor Max Blumberg, PhD, University of Leeds *"This is a great guide for HR professionals who are grappling with the transition to becoming data led. It's easy to read, and with real examples and case studies across the employee lifecycle, it's also a pragmatic resource to have in your HR toolkit." * Ashish Sinha Korn Ferry Head of People Analytics, AI & Strategy EMEA Practice Leader *"AI is transforming the world of work and our personal lives. With a people-centric approach, Bernard Marr demystifies data driven AI enabled HR with context, thought provoking insights and examples of AI at the time this book was written. We all have a role to play when it comes to this rapidly evolving space as the output of AI will be a reflection of our culture and values. Staying on top of leading practices, lessons learned, emerging regulations and standards is critical so we can unlock AI's potential and value add to the business, our customers and employees while minimizing risk. This book sets the foundation so we can do just that!" * Terilyn Juarez Monroe, Terilyn Juarez Monroe, Chief People Officer *"Data-Driven HR is an indispensable resource for Career Services professionals looking to equip their students with cutting-edge strategies in today's competitive job market. This comprehensive book offers invaluable insights into recruitment and candidate selection, employer branding, pinpointing the most effective recruitment channels, and harnessing AI-enhanced automation to identify and assess the best candidates for businesses. It's a game-changer for career advisors committed to empowering their students with the knowledge and skills needed to excel in the evolving world of talent acquisition and HR." * Dr. Amber Wigmore Álvarez, Associate Professor, IE Business School and IE University *Table of Contents Chapter - 00: Preface; Section - ONE: Data, Analytics and AI in HR; Chapter - 01: How data and AI are transforming HR; Chapter - 02: How data and AI have come to revolutionise HR; Chapter - 03: The Data, Analytics and AI tools available to HR; Section - TWO: Data-Driven and AI-enabled HR in Practice; Chapter - 04: Better HR insights and decision-making; Chapter - 05: Recruitment and candidate selection; Chapter - 06: Employee Onboarding; Chapter - 07: Performance Monitoring and Management; Chapter - 08: Employee Training and Development; Chapter - 09: Performance monitoring and management; Chapter - 10: Identify the use cases; Chapter - 11: Building skills and aligning culture; Section - THREE: Making data-driven and AI enabled HR happen; Chapter - 12: Identifying the use cases for your organization; Chapter - 13: The future of HR

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Book SynopsisRoberto M Maranca is currently Data Officer for the Energy Management Business of Schneider Electric and prior to that, held C-suite leadership roles as the Group Data Officer for Lloyds Banking Group and Chief Data Officer at General Electric. He has been listed multiple times as one of Data IQ 100's most influential people in data and is a regular keynote speaker at leading data and business conferences. He is based in London, UK.

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Book SynopsisTobias Gutmann is Assistant Professor at EBS Business School, where he is the Head of the Siemens Product Innovation Lab. He is based in Munich, Germany. Sebastian Greiss advises clients at 27pilots, a Deloitte business, in establishing and operating Venture Client units and founded StationX, the Venture Client Unit, at Siemens Mobility. He is based in Munich, Germany. Christian Hüttenhein founded BoschIndustry Consulting and was the Venture Partner and Co-Founder of Open Bosch, the Venture Client Unit of the Bosch Group. He is based in Frankfurt, Germany.

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Book SynopsisChris Tamdjidi is co-Managing Director of Awaris, a leading mindfulness and resilience consultancy. He has led resilience projects for over 50 companies. He is based in Cologne, Germany.Liane Stephan is co-Managing Director of Awaris and a systemic coach, sports psychologist and certified psychotherapist. She is based in Cologne, Germany.Dr. Silke Rupprecht is Director of Research at Awaris and teaches mindfulness at the University of Oxford Mindfulness Centre. She is based in Hamburg, Germany.Michael Mackay Richards is a global economic and political research analyst and certifiedmeditation instructor with the British School of Meditation. He works freelance for the research arm of The Economist Group, as well as for Fitch. He is based in London, UK.

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Book SynopsisJessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future. She is an advisor for Vitur Summit, The Shortyz and the Skift Short Term Rental Summit, and has written for Hospitality Technology and International Hospitality Media. Jessica Gillingham is based in Bath, UK.

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Book SynopsisJulie Hodges is a leading expert on change in organizations and is a Professor of Organizational Change at Durham University Business School, UK. She worked as a business consultant for over 20 years in several organizations including PwC, Vertex and the UK British Council. She is an Academic Fellow of the International Council of Management Consulting Institutes (ICMCI), a Principal Fellow of the Higher Education Academy and a Senior Fellow of the Foundation for Management Education (FME). She is the author of People-Centric Organizational Change and Consulting, Organization Development and Change, both published by Kogan Page.

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Book SynopsisJenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.

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Book SynopsisPerry Timms has more than 20 years' experience in HR and organizational development. He is an international conference speaker, consultant and the Founder and Chief Energy Officer at People & Transformational HR Ltd. He is a Chartered Member of the CIPD, a fellow of the Royal Society of Arts (RSA), an Adjunct Professor at Hult International Business School and a Visiting Fellow at Cranfield School of Management. Based in Northampton, UK, he was named five times by HR Magazine as one of the Most Influential HR Thinkers and has now been inducted into the HR Most Influential Hall of Fame. He is the author of Transformational HR, also published by Kogan Page.

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Book SynopsisCharlotte Henry is a journalist covering tech, media and politics. Her byline has appeared in publications including City AM, the Independent on Sunday, The Times Red Box, the Telegraph and the TLS. She runs her own media outlet, The Addition, which gives insight into the crossover of media, technology and culture. Charlotte Henry is based in London, UK

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Book SynopsisStefan Stremersch is the Founder of MTI2 which is a consultancy focused on supporting organizations and their people to use their potential to achieve commercial success. He is an author, conference speaker and globally renowned expert on innovation. He is also a Professor at Erasmus University Rotterdam, Ghent University, Belgium and has previously held positions at IESE Business School, Spain and the University of Southern California, USA. He is based in Rotterdam, the Netherlands.

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Book SynopsisCatherine Weetman helps businesses thrive by using fair, regenerative and circular approaches that are better for people, planet and profit. She founded Rethink Global in 2013, to support organizations that want to explore how circular and regenerative approaches create value. She is a Mentor and Group Leader for the Circular Economy Club, a member of the Strategic Foresight Board for the Circular Economy Alliance, and a member of the Circular Economy Steering Group for IEMA. She also hosts the Circular Economy Podcast.

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Book SynopsisColin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). He is based in Penzance, Cornwall, UK.

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Book SynopsisMartin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group and Customer Service Action. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and listed in the Retail Insiders top 100 Retail Movers & Shakers and the British Vogue Online Fashion 100. He is the author of The Power of Customer Experience (also published by Kogan Page).Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world's leading multinationals and has written over 40 books, including the bestseller, Marketing PlaTrade Review"The vital importance of customer-centricity is an enduring business truth. Newman and McDonald's book creates a contemporary perspective on how businesses can embrace this goal in new ways. Typically, their ideas are hugely practical and straightforward for organizations to implement." * David Wild, CEO, Domino’s *"A pithy, practical, enjoyable and thought-provoking book that brings new insights into consumer behaviour and how to improve the experience you deliver. This book will appeal to anyone who works in a consumer business, irrespective of the sector. A book that you can read from cover to cover and then dip in and out of when you are looking for inspiration to change the way you might be framing a consumer challenge. I really love the practical and relatable examples." * Debbie Hewitt MBE, Chairman, White Stuff *"Written by one of the world's leading multichannel customer experience experts with the support of one of the world's leading marketing academics, this practical guide to improving customer experience is essential reading for anyone who wants to thrive in an increasingly disrupted, hyper-local, mobile world. I have worked with both of them separately, but this author combination provides a powerful fusion." * Andy Rubin, Chairman, Pentland Brands *"100 ways to turn disruption into opportunities. This book should become your best friend in a fast-changing retail environment. Newman's common sense is brilliant!" * Paul Delaoutre, President, Al-Futtaim Retail *"If you are a CEO, buy this book for your team and devote an off-site day (or two) to undertaking an honest appraisal of how you score against Martin Newman's 100 recommendations for transforming your service culture. If you are not a CEO, buy this book and give it to your CEO." * Richard Pennycook, Non-Executive Director and Chairman, retail sector *Table of Contents Chapter - 00: Introduction; Chapter - 01: Put the customer first: if you don’t, someone else will; Chapter - 02: Marketplaces and disruptors are eating your lunch (taking your market share); Chapter - 03: Removing friction from the customer’s journey: getting the basics right in travel, retail, food and beverage, leisure and financial services; Chapter - 04: How to be disruptive in your own business; Chapter - 05: The role of the store and its new footprint; Chapter - 06: We live in a hyper-local world where mobile is key; Chapter - 07: Organizational design to put the customer first; Chapter - 08: Cultural change – must be top down and bottom up; Chapter - 09: Less about corporate, more about social responsibility; Chapter - 10: Retail as a service; Chapter - 11: Winning the hearts and minds of customers in international markets; Chapter - 12: Customer-centric marketing communications; Chapter - 13: A new framework for the marketing mix: the Customer Mix or 6Ws; Chapter - 14: Strategic social media and its importance to the whole organization; Chapter - 15: The impact of AI, augmented virtual reality, machine learning and voice on customer experience; Chapter - 16: The rise of the ‘ations’ in driving differentiation; Chapter - 17: Understanding customer behaviour: turning data into actionable insight and the key drivers for customer relationship management; Chapter - 18: So where do you start to transform your business?; Chapter - 19: 100 practical ways to improve customer experience;

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Book SynopsisPaul Sloane is an experienced speaker, course leader and facilitator. A recognized authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the best-selling author of How to Be a Brilliant Thinker, The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, all published by Kogan Page.Trade Review"If you are only going to read one business book this year, this is the one. No modern business leader should be unaware of these insights" * Brian McBride, VP Northern Europe, Dell Computer Corporation *"Sloane delivers rocket fuel for the business brain" * Bill Penn, CEO, Sparx Group *"Every leader should embrace lateral thinking. Every leader should embrace this book" * Ajaz Ahmed, CEO, AKQA *"This book teaches leaders how to transform creativity into meaningful innovation" * Shawn Javid, CEO, Insightful Inc *"In this book, Paul Sloane shows you how to achieve your innovation goals through lateral thinking skills and exercises. Practical, readable and critical for leaders of every type of organization" * Whatify Magazine *"For executives looking to blast their conscious minds into orbit, galactic thinker Edward de Bono offers a hyperlink to the edge of space. For those of us content to do business on planet earth, Paul Sloane is fast becoming the number one guide." * Eurobusiness *Table of Contents Chapter - 00: Introduction; Chapter - 01: The Need for Innovation; Chapter - 02: Characteristics of the Lateral Leader; Chapter - 03: The Innovation Test; Chapter - 04: Laying the Foundations for Change; Chapter - 05: Making the Vision Real; Chapter - 06: Challenge Your Assumptions; Chapter - 07: Ask Searching Questions; Chapter - 08: Take a Different View; Chapter - 09: Combine the Unusual; Chapter - 10: Adopt, Adapt, Improve; Chapter - 11: Break the Rules; Chapter - 12: Analyse First; Chapter - 13: Increase the Yield; Chapter - 14: Introduce the Random; Chapter - 15: Evaluate; Chapter - 16: Implement; Chapter - 17: Welcome Failure; Chapter - 18: Use the Team; Chapter - 19: Organizing for Innovation; Chapter - 20: Common Mistakes – Great Ways to Crush Creativity; Chapter - 21: 21 Great Ways to Innovate; Chapter - 22: Summary; Chapter - 23: The Lateral Leadership Course

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Book SynopsisProfessor Robert E. Grosse is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and he lectures on executive education programmes around the world. He was founding Director of Standard Bank Group's (South Africa) executive education programme, the Global Leadership Centre, offering leadership development training to 11,000 managers and executives. He is a leading author on international business topics, and his latest book, Can Latin American Firms Compete? was published by Oxford University Press in 2007.Table of Contents Chapter - 01: Introduction; Chapter - 02: Why emerging markets are the place to be; Chapter - 03: The time horizon; Chapter - 04: What is the challenge from emerging markets?; Chapter - 05: Competing in emerging markets; Chapter - 06: Competitive strategies of firms in China: MNEs, SOEs and private firms; Chapter - 07: Emerging market MNEs competing in industrial countries and globally; Chapter - 08: Innovation is key; Chapter - 09: Large, small, family-owned and state-owned companies from emerging markets; Chapter - 10: Conclusions

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Book SynopsisSimon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester.Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.Trade Review"I like this book because it is easy to apply in the real world" -- John Smethhurst, Business Strategist, Lancashire Business SchoolTable of Contents Section - ONE: Strategic leadership; Chapter - 01: Section 1 Strategic leadership; Chapter - 02: Section 2 Strategic leadership – brain-based communication; Chapter - 03: Section 3 Strategic leadership – the thinking skills required; Chapter - 04: Case Study Marketing leadership and management action; Section - TWO: Strategic thinking – the 9S© approach; Chapter - 01: Step 1 Gather strategic intelligence; Chapter - 02: Step 2 Assess strategic capability; Chapter - 03: Step 3 Create strategic knowledge; Chapter - 04: Step 4 Make strategic predictions; Chapter - 05: Step 5 Develop strategic vision; Chapter - 06: Step 6 Create strategic options; Chapter - 07: Step 7 Take strategic decisions; Chapter - 08: Step 8 Create and communicate market-led strategy; Chapter - 09: Step 9 Plan and manage projects to implement change; Section - THREE: The next steps; Chapter - 01: Next Steps; Chapter - 02: Final thought

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Book SynopsisPaul Sloane is the founder of Destination Innovation (www.destination-innovation.com). He was a top salesman with IBM, UK, MD of Ashton-Tate, VP International for MathSoft Inc and CEO of Monactive. Clients for his presentations and workshops include Vodafone, GlaxoSmithKline, Phillip Morris, IBM, Equant, BT, Prudential and L`Oreal. He is the author of The Leader's Guide to Lateral Thinking Skills, also published by Kogan Page.Table of Contents Chapter - 00: Introduction; Chapter - 01: Leading innovation; Chapter - 02: Problem analysis; Chapter - 03: Generating ideas; Chapter - 04: Implementing innovation processes; Chapter - 05: Building a creative culture; Chapter - 06: Personal creativity

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Book SynopsisThis Handbook looks at how the resources and capabilities of organizations emerge and develop over time. Written by leading figures in the field. Presents original new theory. Features ground-breaking empirical studies. Draws on a broad range of empirical methods case studies, statistical analysis, and simulations. Offers thought-provoking commentary on streams of research. Provides a basis for future research and practice. Trade Review"Resources and capabilities are an organizational phenomenon that is critically linked to firms' success in today's dynamic and complex business environments. Professor Helfat has compiled a truly significant collection of insights from leading researchers, with great potential to influence the nature and direction of this field for years to come." Duane Ireland, Richmond University, USA Table of ContentsList of Contributors. Acknowledgements. 1. Stylized Facts Regarding the Evolution of Organizational Resources and Capabilities (Constance E. Helfat). Part I: Emergence of Resources and Capabilities. 2. Dominance by Birthright: Entry of Prior Radio Producers and Competitive Ramifications in the US Television Receiver Industry (Steven Klepper and Kenneth L. Simons). 3. The Nature, Sources, and Consequences of Firm Differences in the Early History of the Semiconductor Industry (Daniel Holbrook, Wesley M. Cohen, David A Hounshel, and Steven Klepper). 4. Superstores and the Evolution of Firm Capabilities in American Bookselling (Daniel M.G. Raff). 5. Commentary on Chapters by Klepper and Simons, by Holbrook et al., and by Raff (Keith Pavitt). 7. Imprinting or Emergence, Structure or Rules, or Why Dirty Dancing Is Always Better When You Are More Than Two (Bruce Kogut). 8. Strategic Capabilities in Emerging Fields: Navigating Ambiguity, Leveraging Social Capitla, and Creating Identity in Silicon Alley (Theresa K. Lant). Part II: Incremental Development and Change. 9. Why Do Firms Tend to Become Different? (Birger Wernerfelt). 10. Firm Capabilities and Competition and Industrial Policies in a "History Friendly" Model of the Evolution of the Computer Industry (Franco Malerba, Richard Nelson,, Luigi Orsenigo, and Sidney G. Winter). 11. Problem-solving Behaviors, Organizational Forms, and the Complexity of Tasks (Giovanni Dosi, Mike Hobday, and Luigi Marengo). 12. Product Sequencing: Co-evolution of Knowledge, Capabilities, and Products (Constance E. Helfat and Ruth S. Raubitschek). 13. Path-dependent and Path-breaking Change: Reconfiguring Business Resources Following Acquisitions in the US Medical Sector, 1978-1995 (Samina Karim and Will Mitchell). 14. Commentary on Karim-Mitchell and Helfat-Raubitschek Chapters (James Brian Quinn). 15. The Relational Organization: From Relational Rents to Alliance Capability (Harbir Singh). 16. Innovative Routines in Large Firms: What the Evidence Suggests (Keith Pavitt). 17. The Evolutionary Roots of Resource-based theory (Jay B. Barney). Part III: Dealing with Radical Change. 18. The Satisfying Principle in Capability Learning (Sidney G. Winter). 19. Untangling the Origins of Competitive Advantage (Iain M. Cockburn, Rebecca M. Henderson, and Scott Stern). 20. Strategy and Circumstance: The Response of American Firms to Japanese Competition in Semiconductors, 1980-1995 (Richard N. Langlois and W. Edward Steinmueller). 21. Dynamic Capabilities : What Are They (Jatgkeeb M. Eisenhardt and Jeffrey A. Nartin). 22. Leadership, Capabilities, and Technological Change: the Transformation of NCR in the Electronic Era (Richard S. Rosenbloom). 23. Capabilities, Cognition, and Inertia: Evidence from Digital Imaging ()Mary Tripsas and Giovanni Gavetti). 24. Leadership and Cognition: Or, What Could Those Folks at the Top Have Been Thinking? Commentary on Chapters by Rosenblom and Tripsas and Gavetti (Steven W. Usselman). 25. Toward Developing an Organizational Capability of Learning from Mistakes (Sydney Finkelstein). 26. Resources, Capabilities, Core Competencies, Invisible Assets, and Knowledge Assets: Label Proliferation and Theory Development in the Field of Strategic Management (Jay B. Barney). Index.

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Book SynopsisCapable Company provides the Rosetta Stone executives have been seeking: a systematic way to translate strategy into action. Gives executives a systematic way to translate strategy into action. Helps companies to develop the capabilities that make strategy work. Assembles best-practice strategy execution methods from some of the world's most highly-respected companies into a simple step-by-step process. Enables leaders at all levels to rapidly focus and align their actions, even as business conditions change. Packed with models, key points, practical examples, case studies, self-assessment techniques and templates. Trade Review"Building, adapting and shedding capabilities is the key to taking vision to action. Capable Company provides leaders with a disciplined process for strategy execution - one that is focused, aligned and actionable." Kenneth D. Tuchman, Chairman and CEO, TeleTech Holdings, Inc. "Knowing where we are going is not as important as being able to get there. This book lays out a blueprint for action that will help leaders at all levels arrive at where they are headed. It focuses on the right issues at the right time and in the right ways.” Dave Ulrich, Professor of Business Administration, University of Michigan "Capable Company provides a thoughtful and workable framework for strategy execution to line managers and staff, at all leadership levels in an organization. For HR professionals, we gain valuable insights to what is means to be a strategic HR organization and, in turn, be more relevant in the work we deliver." Bob Hargadon, Vice President, International Human Resources, Boston Scientific "Capabilities are to companies as competencies are to people. The Capable Company provides the "what" and the "how" of execution, a major business challenge for the foreseeable future." Pat Martin, CEO, StotageTekTable of ContentsList of Figures. List of Tables. Preface. Acknowledgements. Introduction. Part I: Setting Direction:. The Capable Leader. Charting the Course. Making Strategy Visible. Part II: Delivering Value:. Building the Value Exchange. Forging Customer Relationships. Part III: Development and Alignment of Capabilities:. Business Architecture. Business Archetypes. Part IV: Speed of Change:. Tracking a Moving Target. Refreshing Capabilities. Epilogue: Governance in a Capable Company. Suggested Reading. Bibliography. Glossary. Index.

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Book SynopsisIn this book, leading authors explore ways in which organizations can develop their ability to manage the future. An exploration of the ways in which organizations can develop their ability to manage the future. Consists of ten papers written by authors from both sides of the Atlantic and from Asia, all of whom are distinguished scholars in the fields of strategy or organizational learning. Addresses key questions about how organizational foresight can be conceptualized and developed, and the extent to which it is possible. The papers are prefaced by a foreword from Spyros Makridakis and an introduction from the editors. Helps to shape a new research agenda, and so will be of interest to academics, as well as to students and practitioners. Trade Review"This is a fascinating book, placing contemporary techniques for managerial foresight within a rich and challenging theoretical context. It is recommended equally for thinking practitioners and for practice-sensitive teachers and researchers." Richard Whittington, Said Business School "This timely book adds a new dimension to the strategy debate and sources of competitive advantage. Its topic, strategic foresight, is most crucial in turbulent environments, in which change is frequent and disruptive. The authors show that not so much a superior vision, appropriate plan, generic strategy, innovative culture or unique resource-pool, but rather strategic foresight differentiates successful firms from failing firms. In fact, unlearning and relearning may be one of the most important outcomes." Professor Henk W Volberda, Rotterdam School of Management, Erasmus University "Strategic foresight is central to managing the future, yet it is one of the least understood areas of management. Tsoukas and Shepherd offer a collection of readings that serve to deepen our understanding of what organizational foresight is, and what it takes to do it well. Designed for the reader who seeks more than a superficial overview, it offers jewels of insight and a variety of frameworks that serve to challenge and enrich our mental maps about developing organizational foresight." Mary Crossan, University of Western Ontario "Hari Tsoukas, Jill Sherpherd and the other contributors of this book provide a compelling vision as to why the 'future could be ours to manage.' This is a thought-provoking book that offers ways by which individuals can develop foresight." Raghu Garud, New York University "This is really good material, from good scholars, on this emerging field. It will attract a wide audience." Colin Eden, University of Strathclyde "This book brings together different perspectives on an increasingly challenging question: just how might managers cope with the bewildering changes that are occurring in the world around them. The book raises more questions that it answers perhaps; but that is for the good: they are questions that need to be raised to inform a research agenda that is, and will increasingly become, central to management needs." Gerry Johnson, Strathclyde UniversityTable of ContentsFigures. Tables. Notes on the Contributors. Foreword: Foresight Matters (Spyros Makridakis). 1. Introduction: Organizations and The Future, From Forecasting To Foresight (Haridimos Tsoukas And Jill Shepherd). Part I: Making Sense Of Organizational Foresight. 2. Re-Educating Attention: What Is Foresight And How Is It Cultivated (Robert Chia). 3. Invention And Navigation As Contrasting Metaphors Of The Pathways To The Future (V.K. Narayan And Liam Fahey). 4. Strategy And Time: Really Recognizing The Future (T.K. Das). Part II: Foresight And Organizational Learning. 5. Foresight Or Foreseeing? A Social Action Explanation Of Complex Collective Knowing (David R. Schwandt And Margaret Gorman). 6. Retrospective Sensemaking And Foresight: Studying The Past To Prepare For The Future (Raanan Lipshitz, Neta Ron & Micha Popper). 7. Can Illusion Of Control Destroy A Firm’s Competence? The Case Of Forecasting Ability (Rudolph Durand). Part III: Developing Foresightful Organizations. 8. Time Travelling: Organizational Foresight As Temporal Reflexivity (Miguel Pina E. Cunha). 9. The Concept Of "Weak Signals" Revisited: A Re-Description From A Constructivist Perspective (David Seidl). 10. Meta-Rules For Entrepreneurial Foresight (Ted Fuller, Paul Argyle and Paul Moran). 11. Autopoietic Limitations Of Probing The Future (Deborah Blackman And Steven Henderson). Afterword: Insights Into Foresight (Kees van der Heijden). Index

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Book SynopsisIn this book, leading authors explore ways in which organizations can develop their ability to manage the future. An exploration of the ways in which organizations can develop their ability to manage the future. Consists of ten papers written by authors from both sides of the Atlantic and from Asia, all of whom are distinguished scholars in the fields of strategy or organizational learning. Addresses key questions about how organizational foresight can be conceptualized and developed, and the extent to which it is possible. The papers are prefaced by a foreword from Spyros Makridakis and an introduction from the editors. Helps to shape a new research agenda, and so will be of interest to academics, as well as to students and practitioners. Trade Review"This is a fascinating book, placing contemporary techniques for managerial foresight within a rich and challenging theoretical context. It is recommended equally for thinking practitioners and for practice-sensitive teachers and researchers." Richard Whittington, Said Business School "This timely book adds a new dimension to the strategy debate and sources of competitive advantage. Its topic, strategic foresight, is most crucial in turbulent environments, in which change is frequent and disruptive. The authors show that not so much a superior vision, appropriate plan, generic strategy, innovative culture or unique resource-pool, but rather strategic foresight differentiates successful firms from failing firms. In fact, unlearning and relearning may be one of the most important outcomes." Professor Henk W Volberda, Rotterdam School of Management, Erasmus University "Strategic foresight is central to managing the future, yet it is one of the least understood areas of management. Tsoukas and Shepherd offer a collection of readings that serve to deepen our understanding of what organizational foresight is, and what it takes to do it well. Designed for the reader who seeks more than a superficial overview, it offers jewels of insight and a variety of frameworks that serve to challenge and enrich our mental maps about developing organizational foresight." Mary Crossan, University of Western Ontario "Hari Tsoukas, Jill Sherpherd and the other contributors of this book provide a compelling vision as to why the 'future could be ours to manage.' This is a thought-provoking book that offers ways by which individuals can develop foresight." Raghu Garud, New York University "This is really good material, from good scholars, on this emerging field. It will attract a wide audience." Colin Eden, University of Strathclyde "This book brings together different perspectives on an increasingly challenging question: just how might managers cope with the bewildering changes that are occurring in the world around them. The book raises more questions that it answers perhaps; but that is for the good: they are questions that need to be raised to inform a research agenda that is, and will increasingly become, central to management needs." Gerry Johnson, Strathclyde UniversityTable of ContentsFigures. Tables. Notes on the Contributors. Foreword: Foresight Matters (Spyros Makridakis). 1. Introduction: Organizations and The Future, From Forecasting To Foresight (Haridimos Tsoukas And Jill Shepherd). Part I: Making Sense Of Organizational Foresight. 2. Re-Educating Attention: What Is Foresight And How Is It Cultivated (Robert Chia). 3. Invention And Navigation As Contrasting Metaphors Of The Pathways To The Future (V.K. Narayan And Liam Fahey). 4. Strategy And Time: Really Recognizing The Future (T.K. Das). Part II: Foresight And Organizational Learning. 5. Foresight Or Foreseeing? A Social Action Explanation Of Complex Collective Knowing (David R. Schwandt And Margaret Gorman). 6. Retrospective Sensemaking And Foresight: Studying The Past To Prepare For The Future (Raanan Lipshitz, Neta Ron & Micha Popper). 7. Can Illusion Of Control Destroy A Firm’s Competence? The Case Of Forecasting Ability (Rudolph Durand). Part III: Developing Foresightful Organizations. 8. Time Travelling: Organizational Foresight As Temporal Reflexivity (Miguel Pina E. Cunha). 9. The Concept Of "Weak Signals" Revisited: A Re-Description From A Constructivist Perspective (David Seidl). 10. Meta-Rules For Entrepreneurial Foresight (Ted Fuller, Paul Argyle and Paul Moran). 11. Autopoietic Limitations Of Probing The Future (Deborah Blackman And Steven Henderson). Afterword: Insights Into Foresight (Kees van der Heijden). Index

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Book SynopsisThis book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management.Table of Contents1. Introduction. Objectives of Strategic Management Research:. What is an Explanation?. Rigor in Strategy Research. Rationality and Bounded Rationality. Summary of the Argument. Outline of the book. 2. Basics of A Behavioral Approach. Basic Views of Decisions. Bounded Rationality. Routines. Aspirations and Search. Aspiration Levels. Search. Alternative Variations. Slack. The Ecological or Selection Argument. Two Criticisms of the Bounded Rationality View. Summary. 3. A Behavioral Critique of Rationality and Equilibrium. The Behavioral Critique of Rationality. Rationality Assumptions are Untestable. Only Optimizers Survive – Selection. Correctness of Assumptions Doesn’t Matter because Optimization Predicts Well. Does Optimization Predict Well?. Prediction is the Appropriate Test of a Theory. The Assumptions are Close Enough. Very Weak Form Rationality?. Optimization is Best!. Logical Problems of Rationality and Equilibrium. Bounded rationality in economics. Game theory. A Lack of Rigor. Uses of Formal Models. Summary. 4. A Behaviorist’s Perspective on Current Strategy Approaches. Behavioral Traditions in Strategy. No Rules for Riches?. Resource Based View. The RBV versus’ Porter’s Industry Analysis. Transactions Costs. Agency Theory. Summary. 5. Behavioral Methodology. Importance of Process. Process and Testing. Time Series and Endogeneity. 6. Where do we go from here?. Management Strategy and External Strategy. Competition. Prescription. Statistics. Behavioral Theory of the Firm. Concluding Remarks. 7. References

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Book SynopsisNew industries are emerging; others are disrupted; old barriers are crumbling, while new ones are rising. This book seeks to better understand the challenges facing industries, networks, businesses and management during periods of industry structuring and restructuring. Comprising a series of contributions from experts in the field, the book addresses key questions about the opportunities and threats posed by these times of turmoil, including: How do existing industries sustain their competitiveness in such difficult times? How do networks stave off threats from new technologies? How do emerging and incumbent companies survive when growth is not an option? And how should companies be governed during periods of industry structuring and restructuring? In answering these questions, the contributors provide an overview of the strategies that industries, networks, businesses and managers are currently deploying in order to adapt to chaotic conditions and to enhance business profitTrade Review“The book is replete with excellent analysis of firm planning decisions. It draws insightful overarching conclusions.” Industrial Relations "The book is replete with excellent analysis of firm planning decisions. It draws insightful overarching conlusions." Recensions Table of ContentsList of Contributors vii About the Editors x 1 Restructuring Strategy 1 James Henderson, Karel Cool, and René Abate Part I Industry and Network Competitiveness 15 2 Maintaining Collective Assets, the Tragedy of the Commons, and Supply Chain Performance: The Case of the Champagne Industry 17 Karel Cool and James Henderson 3 Organizing around Strategic Relationships: Networks of Suppliers as Knowledge Generators in the Italian Motorcycle Industry 44 Andrea Lipparini and Gianni Lorenzoni 4 Assessing the Knowledge Landscape across Firms in Alliance Networks and its Impact on Organizational Innovation Performance 68 Beiqing (Emery) Yao and Susan McEvily 5 Generative Interactions: The New Source of Competitive Advantage 86 Yves Morieux, Mark Blaxill, and Vladislav Boutenko Part II Successful Business Strategies during Periods of Industry Structuring and Restructuring 111 6 Sustaining Superior Performance through a Bubble: Inter-firm Differences in the e-Consulting Industry 113 M. Julia Prats and Ashish Nanda 7 Delaying Market Entry: How Long Is Too Long? 139 Moren Lévesque and Dean A. Shepherd 8 Robust Capabilities? An Empirical Study of Incumbent-Entrant Product Development Capabilities after Radical Technological Change 153 Neil Jones 9 The Form of Departure: The Consequences of Presumptive Adaptation of Franchising Knowledge for Local Network Growth 175 Gabriel Szulanski and Robert Jensen Part III Superior Management and Governance Practices 205 10 A Bayesian Application of the Resource-based View: Narrowing the Gap between Theory and Practice 207 Mark H. Hansen, Lee T. Perry, and C. Shane Reese 11 How Much Do Middle Managers Matter, Really? An Empirical Study on their Impact on Sustained Superior Performance 236 Johanna Mair 12 Impacts of Justification Behavior: The Forgotten Costs of Corporate Governance? 251 Michael Nippa and Kerstin Petzold 13 A New Approach to Improving Board Vigilance: Shift the Focus to Board Process 268 Ann C. Mooney and Sydney Finkelstein Index 289

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