Description
Book SynopsisSimon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.
Trade Review"I like this book because it is easy to apply in the real world" -- John Smethhurst, Business Strategist, Lancashire Business School
Table of Contents
- Section - ONE: Strategic leadership;
- Chapter - 01: Section 1 Strategic leadership;
- Chapter - 02: Section 2 Strategic leadership – brain-based communication;
- Chapter - 03: Section 3 Strategic leadership – the thinking skills required;
- Chapter - 04: Case Study Marketing leadership and management action;
- Section - TWO: Strategic thinking – the 9S© approach;
- Chapter - 01: Step 1 Gather strategic intelligence;
- Chapter - 02: Step 2 Assess strategic capability;
- Chapter - 03: Step 3 Create strategic knowledge;
- Chapter - 04: Step 4 Make strategic predictions;
- Chapter - 05: Step 5 Develop strategic vision;
- Chapter - 06: Step 6 Create strategic options;
- Chapter - 07: Step 7 Take strategic decisions;
- Chapter - 08: Step 8 Create and communicate market-led strategy;
- Chapter - 09: Step 9 Plan and manage projects to implement change;
- Section - THREE: The next steps;
- Chapter - 01: Next Steps;
- Chapter - 02: Final thought
