Business strategy Books
Oxford University Press Strategy Theory Practice Implementation
Book SynopsisWhat does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.The authors'' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examTrade ReviewA highly engaging and empowering strategy text that aims to help students get into the mind of a strategist. * Dr Andrew Wild, University of Nottingham *Clear, well-written, and with theory and practice interwoven throughout: this is a compelling narrative that flows well and is full of interest. Highly recommended. * Dr Mark Crowder, Manchester Metropolitan University *The best text about the issues, tools, practice, and implementation of strategy. * Professor Ian Finlayson, European School of Economics *This is an excellent and comprehensive text which covers all theories and conceptual frameworks in strategic management. * Dr Azhdar Karami, Bangor University *Table of ContentsPart 1 Defining strategy meaning, process, and outcomes 1: Interpreting strategy 2: A process-practice model of strategy 3: Strategic decision-making in organizations Part 2 Enhance knowledge of context 4: The sustainable strategic organization 5: External environment: macro, industry, and competitive settings 6: Internal environment: resources, capabilities, and activities Part 3 Debate how to scope, compete, and perform 7: Corporate strategy and structure 8: Strategies for achieving competitive advantage 9: Functional strategy and performance Part 4 Shape strategy to context and objectives 10: Strategies for growth 11: Innovation, disruption, and digitalization 12: Competing in a globalized world Part 5 Activate and sustain strategic performance 13: Leading strategic change initiatives 14: Strategic leadership for an ever-changing world
£53.19
Oxford University Press The Strategists Handbook
Book SynopsisStrategy, an ancient pursuit, has evolved through the centuries and in today''s business environment applies to all organizations, across all sectors and geographies. The Strategist''s Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Each of the best practices, pitfalls to avoid, tools and templates presented in this book has been field-tested and refined for over three decades while working with for profit, not-for-profit, and government organizations, across multiple industries around the globe to help them develop and implement their strategies. The guidance and tools can be applied in small, mid-sized, and large organizations; their application just needs to be scaled accordingly. While this is a practical how to book, the tools and approaches presented are based on a solid foundat
£61.75
Oxford University Press The Strategists Handbook
Book SynopsisStrategy, an ancient pursuit, has evolved through the centuries and in today''s business environment applies to all organizations, across all sectors and geographies. The Strategist''s Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Each of the best practices, pitfalls to avoid, tools and templates presented in this book has been field-tested and refined for over three decades while working with for profit, not-for-profit, and government organizations, across multiple industries around the globe to help them develop and implement their strategies. The guidance and tools can be applied in small, mid-sized, and large organizations; their application just needs to be scaled accordingly. While this is a practical how to book, the tools and approaches presented are based on a solid foundation of well-established theory and extensive research that is also highlighted within each chapter. The contents can benefit those new to strategy as well as seasoned strategy professionals, current and aspiring senior managers, middle- and front-line managers, functional experts, and strategy consultants.
£25.00
Oxford University Press Strategy HRM and Performance
Book SynopsisThe book explores how strategic human resource management has implications for performance, through underlying theory, research evidence, examples from practice, and tools for practitioner application. The book presents not only details of how a strategic human resource management system might be effective in an organization, but also why.Table of Contents1: Introduction 2: HRM and Strategy 3: The More Fits the Better 4: Human Resource Management in Context: An Institutional Perspective 5: HRM and Performance: Achievements and Challenges 6: The Contextual SHRM Framework 7: The Contextual SHRM Framework in Practice 8: Sector Level Application of the Contextual SHRM Model 9: International HRM Perspectives on High-Performing Multinational Corporations 10: HR Profession Roles and Performance 11: Human Resource Delivery and Metrics 12: Reflections for the Future
£35.62
Oxford University Press Strategic Advertising Management
Book SynopsisWith strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.Trade ReviewThis is probably the best text on the market for both coverage and depth of analysis. * Dr Shirley Rate, Glasgow Caledonian University, UK *[Of the previous edition] Strategic Advertising Management is a good contemporary overview of the advertising and communications landscape, combining a good level of theoretical foundation accompanied by relevant case studies and frequent examples to illustrate the practical application of advertising management.' * Mr David Colley, Manchester Metropolitan University, UK *Table of ContentsPart One: overview of Advertising and Promotion 1: What are Advertising and Promotion? 2: Perspectives on Advertising 3: Advertising across Cultural BordersPart Two: Planning Considerations 4: What it Takes for Successful Advertising and Promotion 5: The Strategic Planning ProcessPart Three: Developing the Strategic Plan 6: Selecting the Target Audience 7: Understanding Target Audience Decision Making 8: Determining the Best Positioning 9: Developing a Communication Strategy 10: Media Strategy 11: Digital MediaPart Four: Making it Work 12: Processing the Message 13: Creative Tactics 14: Creative ExecutionPart Five: Integrating Advertising and Promotion 15: Sales Promotion and Broader Communication Mix 16: Campaign Strategy
£53.19
Oxford University Press Organizing Creativity
Book SynopsisCreativity is a defining feature of contemporary work life. Who has not taken part in brainstorming sessions, read glossy pamphlets about innovation and creativity as important cornerstones of a new business strategy, or been made aware of the importance of creative skills for ones career? But what does it mean to be creative in and as an organization? Organizing Creativity provides an answer to this question. The book builds on the premise that creativity is essentially about ideas. Every organization is dependent on valuable ideas for solving everyday problems as well as inventing new processes, products or services. The main argument of the book is that an analysis of organizational creativity should always account for the interdependency of context, process and practice. Based on cultural and processual perspectives, it highlights the implications of context, process and practice for different aspects of the creative process: generating, evaluating and facilitating ideas. Furthermore, it reflects on how dominant notions of creativity in the economy and society prevent transformative changes and suggests a radical transformative approach to organizing creativity as an alternative. To support and illustrate its argument, Organizing Creativity draws on abundant empirical examples, case illustrations and seminal research from Sociology, Social Psychology and Organization Studies. It provides us with a multi-dimensional perspective and will both further our understanding of and spark critical reflection on the complex interplay of the organizational, social and cultural contexts, processes and practices of organizing creativity.
£85.50
Oxford University Press Understanding Strategic Management
Book SynopsisA complete introduction to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis. ''Understanding Strategic Management'' is the ideal introduction to strategy for students who require a concise, yet informative and practical approach. The book''s four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse international and contemporary examples. Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study is included in every chapter, tying together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the material and juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses. The rounded approach, extensive examples, and additional resources make this book a complete, balanced, and accessible introduction for students taking their first steps into strategic management. Digital formats and resourcesThe 5th edition is available for students and institutions to purchase in a variety of formats: the e-book and Business Trove offer a mobile experience and convenient access along with multiple-choice questions, extension material, additional resources, functionality tools, navigation features and links that offer extra learning support. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks
£47.49
Oxford University Press Organizational Change Perspectives on Theory and
Book SynopsisThis new text presents a rounded approach to organizational change, encompassing emotional and psychological dimensions. The author team bring their strong experience of consultancy within a range of industries to bear both in the case studies used and the general approach of the text, balancing theoretical rigour with practical insight.Table of ContentsPART A: THE CHANGE PROCESS; PART B: PERSPECTIVES FOR UNDERSTANDING CHANGE; PART C: DELIVERING CHANGE
£60.79
Penguin Books Ltd Chinas Disruptors
Book SynopsisIn China''s Disruptors, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world.In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world''s biggest ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: what''s really going on with the new wave of China''s disruptors?Over the past two decades, an unprecedented burst of entrepreneurialism has transformed China''s economy from a closed, impoverished, state-run system into a major power in global business. Alibaba is one of a rising tide of thriving Chinese businesses, and its success has been quickly followed by other previously little-known companies, such as Baidu, Tencent and Xiaomi.Edward Tse is a leading global strategy consultant who has spent more than twenty years working with senior Chinese executives. ITrade ReviewEdward Tse is to Chinese corporate strategy what Kenichi Ohmae did to explain Japanese corporate strategy. This is a book that I could not put down - a deeply insightful book on China that no Chinese strategist or analyst, let alone corporate captain can ignore * Andrew Sheng, former Chairman of Hong Kong Securities and Futures Commission and Chief Adviser, China Banking Regulatory Commission. *No one can explain what is happening in China better than Ed Tse. The rapidly changing China is at yet another important crossroads and you will appreciate his guidance * Sam Su, Vice Chairman of the Board and Chairman and CEO of China Division of YUM! Brands, Inc. *In the Internet era, China has outpaced most advanced countries in terms of new technology adaptation and economic growth. In this book, Edward Tse clearly illustrates how China's explosive growth in business will continue to impact the whole country and the rest of the world * Yu Gang, Ph.D., Chairman and Co-founder, Yihaodian *Edward Tse is an influential thinker in the Chinese business community given his unique background coupled with global knowledge and perspective. China's Disruptors will enlighten global business leaders with new visions coming from China * Wang Wei, Chairman, China Mergers & Acquisitions Association *This is the book for every person who is wondering how China's impressive growth in business is going to impact the rest of the world * Dr. Hubert Lienhard, President and CEO of Voith GmbH, Chairman of the Asia-Pacific Committee for German Business (APA) *Dr. Edward Tse explores very clear the rise of the China's entrepreneurs and the opportunities their rise will generate. After reading the book it became very clear for me how global businesses will inevitably have to become more 'Chinese' in their manner of operating * Ronnie Leten President & CEO, Atlas Copco AB *A detailed and fascinating study of the changing landscape in China and the entrepreneurs who are driving that change forward. This is a book that will only become increasingly important in the years to come * Chen Dongsheng, Chairman and CEO, Taikang Life Insurance Co. Ltd. and President, China Entrepreneurs Forum *A useful corrective for those who regard China as a calcified state-driven economy and underestimate the changes taking place * Financial Times *
£10.44
Penguin Books Ltd Becoming Your Real Self
Book SynopsisDr Eddie Murphy's route to becoming a psychologist was unusual - he was a nurse in Essex for over a decade before training as a psychologist in London and Dublin. Apart from his extensive private practice, he is a principal clinical psychologist in the Health Services Executive. For five years he has been the psychologist on RTE's hit health makeover show, Operation Transformation, and he contributes extensively to local and national media. Becoming Your Real Self is his first book.Trade ReviewVery practical and very easy to read * Irish Independent *
£10.44
Penguin Books Ltd Business for Punks
Book SynopsisSTART A REVOLUTION NOT A BUSINESSDon''t waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in. These are some of the mantras that have turned BrewDog into one of the world''s fastest-growing drinks brands, famous for beers, bars and crowdfunding.In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances (''chase down every cent, pimp every pound'') to marketing (''lead with the crusade, not the product'') this is an anarchic, indispensable guide to thriving on your own terms.''Indispensable tips for a fledgeling entrepreneur with a bright idea'' The Times
£10.44
Dorling Kindersley Ltd How Business Works
Book SynopsisLearn the essentials of business, finance, and company management with this unique graphic guide from DK! If you''re perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable business book. Get to grips with how companies work, from research and development, to sales and marketing, and production and distribution.Eye-catching visual aids give a helpful representation of each and every aspect of business, while complex subjects are broken down into concise explanations, expressed in easy-to-understand language. Crammed with essential terms and key concepts, How Business Works is perfect for anyone looking to take their business to the next level, or those learning the ropes from the ground to the top.Within this one-stop guide you will find:-Hundreds of colourful images and engaging graphics.-Demystifying explanations of complex theories
£16.99
Pearson Education Dont Mess with the Logo
Book SynopsisJon Edge Jon has worked on some of the biggest names in branding, including Nissan, Sony, Toyota, Disney, Apple and Orange. E is one half of modern artists EDGE & CARR and is also currently a consultant for WHAM. Jon also set up his own company Edgey Ideas' in 2006. He still has aspirations to be mildly amusing and was also once stuck in a lift. Andy Milligan Andy is a leading international brand consultant. He moved to Singapore in 2002 to become the managing director of Interbrand's South East Asia operations. He now runs his own company specialising in training and development Andy has worked on a wide range of programmes in Japazi Corp, Barclays, BiC, OSIM, Cerebros, FIFA, ATP Tour, London Underground and Roche. Andy makes frequent appearances in the media, on BBC, CNN, and CNBC. He is the co-editor of Uncommon Practice, 2006 which has sold over 13,000 copies since 2002.Table of ContentsTable of Contents Introduction: So do we really need another book about branding? What this book is all about, why we’ve written it and how to read it for maximum effect Chapter 1: Why you should jump on the brandwagon. The value of brands How branding has become the battleground for businesses, why they are the best ways of making money for companies and why despite this there is so little understanding of them. What characterises a great brand. And what doesn’t. Chapter 2: Strategy Schmategy. How to develop your brand strategy Everyone has a different definition of what strategy is. This chapter tells you exactly what brand strategy is and what it isn’t and why it’s different from business strategies, creative strategies, media strategies and any other strategy you care to mention. It will tell you the 5 questions you need to ask to ensure you have a good strategy and will tell you how to avoid convoluted and theoretical brand models with ridiculous names – remember all brand onions end in tears Case study: Orange, Red Bull Chapter 3: The house that brand built. Why you need brand architecture. How many brands do I need? What’s the difference between a brand, a sub-brand and a product name? How do I stop people creating logos and names for every initiative my company thinks of? These and many more questions will be answered in Chapter 3. It tells you where you should spend your money – how not to confuse an exciting marketing fad with a long-term profitable brand and what do say to a consultant who asks you if your master brand is the hero brand when it’s the range brand from a sub-brand (answer: ‘you’re fired’!) Case study: BMW, Unilever Chapter 4: Apples and Oranges™. How to create a great brand identity Branding is a disciplined process requiring strategic, creative, linguistic and legal skills; it is not about fiddling around with fancy logos and ads. Here’s how to: - create a brand name - build a brand identity - understand the difference between brand identity and advertising - tell people why and how not to f**k with the logo Case study: Orange Chapter 5: It’s not what you say, it’s what you do. Managing the customer experience People in branding obsess about logos and ads. DOH! Brands are built through what you deliver to customers (your advertising is merely part of that experience). Here are the 7 key lessons you need to bear in mind to design an experience that will delight customers. Case study: M&S Chapter 6: What’s the point of testing it? How to use research Research is a dangerous word in brand building. Too much of the wrong sort is done at the wrong time and with the wrong interpretations put on it. This chapter tells you what you should research and what you shouldn’t, when and when not to research and what kind of research is needed for what part of the brand building process. It also tells you when to ignore research and the key questions you need to ask to ensure you have the right research. Case study: Pantene, Chanel Chapter 7: Pony tails, bow ties and lunch at The Ivy…How to manage the agency boys and girls and suppliers The modern business executive is faced by a bewildering array of agencies, consultants, creative hotshops, media houses, digital specialists, brand experience gurus etc– they all want to get their hands on your budget and most of them want the credit for your success. So here
£16.14
Pearson Education Definitive Business Plan The
Book SynopsisRichard Stutely has handled business plans on every scale as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include The Definitive Guide to Business Finance, Brilliant Business The Economist Guide to Economic Indicators and The Economist Numbers Guide.Table of ContentsAbout the author Acknowledgements Foreword Introduction to the First Edition Introduction to the Revised Second Edition Introduction to the Third Edition Symbols used 1 What’s it all about? Have you heard the one about … Who should read this book A quick fix or a longer-term tool? What is a plan anyway? Why bother? Key objectives for your plan Your target audience Ten steps to a successful business plan Don’t trust consultants Who writes the business plan? How to use this book 2 A winning presentation A concise communication Computer software Make it feel good First thoughts on layout Creating an outline document 3 Getting down to it Why? When you don’t want to be a big fish What to do if you have several businesses Your list of contents The executive summary The conclusion Responsibilities – and the timetable Be a SWOT Where now? 4 Know yourself Taking stock Start with the basics The central objective Are you visionary? How did you arrive here? Some numbers to please the bankers Building up value The all-important management team Business organisation Business infrastructure Products and services Core competencies The next step 5 Know the world For or against you? The next steps Collecting information Understanding the world at large Business partners The market – what you are fighting for The industry – what you are up against Competitive advantages Now write about it Moving on 6 The core of your plan A strategy and an operating plan Portfolio strategy – what businesses should you have? Business strategies to satisfy your desires Strategies for department managers Resource requirements Strategic objectives Documenting the strategy Creating an operating plan Documenting the operating plan Onwards 7 About these numbers ‘The time has come’, the walrus said, ‘to speak of other things’ Varying views of t
£25.64
Yale University Press The Culture of the New Capitalism
Book SynopsisLooks at the ways the global form of capitalism affects our lives. This book analyzes how changes in work ethic, in our attitudes toward merit and talent, and in public and private institutions contributes to 'the spectre of uselessness'. It concludes with suggestions to counter this disturbing culture.Trade Review"packed with thought... profound and challenging... Sennett is here opening up a fascinating debate about how modern institutions, with their constant restructurings and delayerings, are generating ever-sharper inequality." Madeleine Bunting, New Statesman "Sennett has been observing for some years how modern work patterns make self-respect ever harder to achieve. Now, he has brilliantly pushed his thinking to a remorseless conclusion... a triumph" Will Hutton, The Observer "Hardly any social thinkers have given serious thought to the drastic changes in corporate culture wrought by downsizing, 're-orging', and outsourcing. Fortunately, the exception - Richard Sennett - is also one of the most insightful public intellectuals we have. In The Culture of New Capitalism Sennett addresses the new corporate culture with his usual vast erudition, endlessly supple intellect, and firm moral outlook. The result is brilliant, disturbing, and absolutely necessary reading." Barbara Ehrenreich, author of Bait and Switch: The (Futile) Pursuit of the American Dream "Reflective, studded with sharp insights, moving with grace between big ideas and specific cases. This is vintage Sennett." Douglas W. Rae, author of City: Urbanism and Its End"
£16.14
Hodder & Stoughton Fish Omnibus
Book SynopsisA powerful collection of bestselling books that will help you love the work you do - even if you can't always do work that you love.Trade ReviewThis is one fish story that doesn't exaggerate. It shows you how changing your attitude lets you enjoy your work and your life. Hook into it, it's quite a catch! * Spencer Johnson, author of Who Moved My Cheese? *I recommend their book to anyone, on any level, who wants to make a difference at work. * Hyrum Smith, co-chairman Franklin Covey Co. *The story of the world famous Pike Place Fish market is fantastic. But this book is not just about selling fish; it's a love story that can happen in your organisation too. * Ken Blanchard, from the Foreword *'I think that this book should be given to any new employee...on their first day of work... Buy it.' * Amazon Reader Review *
£12.34
Little, Brown Book Group Unscaled How AI and a New Generation of Upstarts
Book Synopsis''A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.'' - Kenneth I. Chenault, former chief executive officer, American Express CompanyThroughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale.But in the unscaled economy, size and scale have become a liability. Today''s most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional ''economies of scale'' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations.In Unscaled, Hemant Taneja convincingly shows how the unscaled economy Trade ReviewFascinating predictions . . . * People Management *
£14.24
Little, Brown Book Group Meatball Sundae
Book SynopsisHow to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn''t necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don''t work as well for boring brands (meatballs?) that might still be profitable but don''t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that''s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore
£10.44
Cengage Learning, Inc Strategic Management Theory Cases
Book SynopsisTable of ContentsPart I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis. 2. External Analysis: The Identification of Opportunities and Threats. Part II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Internal Analysis: Resources and Competitive Advantage 4. Building Competitive Advantage Through Functional-Level Strategy. Part III: STRATEGIES. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technological Innovation. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Related and Unrelated Diversification. Part IV: IMPLEMENTING STRATEGY. 11. Corporate Governance, Social Responsibility and Ethics. 12. Implementing Strategy through Organization. Part V: Cases in Strategic Management A. Analyzing a Case Study and Writing a Case Study Analysis B. 31 Cases ��� Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.
£64.59
Taylor & Francis Ltd (Sales) Authentic Diversity How to Change the Workplace
Book SynopsisThe nation has transformed. The calls for racial equity are loud and insistent and they are now being listened to. And yet, companies across the country are still far behind when it comes to equity in the workplace. For decades, we've heard variations on the same theme on how to increase diversity and inclusion and we have still not moved. If we want equity to matter inside and outside the workplace, if we want to be real allies for change, then we need a new approach. We need to stop following trends. We need to lead change.In Authentic Diversity, culture change expert and diversity speaker, Michelle Silverthorn, explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone. A millennial, immigrant, and Black woman in America, Michelle will show you how to lead a space centered on equity, allyship, and inclusion and how together we can build a new organization, and nation, centered on justice.Table of Contents1. Hello from the 70th Floor 2. Why We Are Stuck on Workplace Diversity 3. Old Rule #1. Just Make the Business Case for Diversity 4. Old Rule #2. Make Sure You Mention That Bias is OK 5. Old Rule #3: Whatever You Do, Don't Mention Race 6. Old Rule #4. Everyone Starts at the Same Starting Line 7. Old Rule #5. And Our Culture Welcomes Everyone 8. It’s Time to Change the Rules 9. New Rule #1. Make The People Case for Diversity 10. New Rule #2. Build A Data-Driven Diversity Strategy 11. New Rule #3. Want to Hire the "Right Fit"? Use Competencies to Find Them 12. New Rule #4. Build a Community That Works for Your Marginalized Employees 13. New Rule #5. Make Authentic Diversity Matter for Good 14. Goodbye from the 70th Floor 15. Change the World
£31.34
Taylor & Francis Ltd Enterprise Cybersecurity in Digital Business
Book SynopsisCyber risk is the highest perceived business risk according to risk managers and corporate insurance experts. Cybersecurity typically is viewed as the boogeyman: it strikes fear into the hearts of non-technical employees. Enterprise Cybersecurity in Digital Business: Building a Cyber Resilient Organization provides a clear guide for companies to understand cyber from a business perspective rather than a technical perspective, and to build resilience for their business. Written by a world-renowned expert in the field, the book is based on three years of research with the Fortune 1000 and cyber insurance industry carriers, reinsurers, and brokers. It acts as a roadmap to understand cybersecurity maturity, set goals to increase resiliency, create new roles to fill business gaps related to cybersecurity, and make cyber inclusive for everyone in the business. It is unique since it provides strategies and learnings that have shown to lower risk and demystify cybeTable of ContentsPart I: The Evolution of Cybersecurity. 1. Cyber – A business Issue 2. ‘Cyber Risk’ 3. ‘The History of Cybersecurity’ 4. ‘Cyber Consequences’ 5. ‘Cyber Trends and Spending’ 6. ‘Cyber Roles’ Part II: Cybersecurity Basics. 7. ‘Cyber –Attack Surfaces and Digital Asset Inventories’ 8. ‘Cyber Terminology and Statistics’ 9. ‘Enterprise Threats of Today and Cybercriminals’ 10. ‘Cybersecurity Regulations, Standards and Frameworks’ 11. ‘Enterprise Cybersecurity Programs’ 12. ‘Organizational Cyber Maturities’ Part III: Cybersecurity Tools. 13. ‘Cyber Policies’ 14. ‘Cybersecurity Tools Part IV: Cybersecurity Regulation.15. ‘U.S. Federal Regulations’ 16. ‘U.S. State Regulations’ 17. ‘New York State Department of Financial Services Part 500’ 18. ‘Global, Industry or Other Types of Cybersecurity Regulations’ Part V: Incident Response, Forensics and Audit. 19. ‘Incident Response Plans’ 20. ‘Forensic Methods’ 21. ‘IT Audit’ Part VI: Cybersecurity Risk Management. 22. ‘Cybersecurity Financial Exposures’ 23. ‘Digital Asset Cyber Risk Modeling and Scoring’ 24. ‘Mitigating Cybersecurity Scores and Residual Cyber Risk Scores’ Part VII: GDPR and Privacy. 25. ‘GDPR Overview’ 26. ‘GDPR Articles’ 27. ‘GDRP Evidence’ 28. ‘GDPR Privacy Impact Assessment (PIA)’ Part VIII: Cybersecurity Risk Management Strategy. 29. ‘CISO Strategies’ 30. ‘Cyber in the Board Room’ Part IX: Cybersecurity Insurance. 31. ‘Cyber Insurance Overview’ 32. ‘Calculating Limits Adequacy’ 33. ‘Ransomware Strategies’ Part X: Introduction to Cybersecurity Vendor Risk Management. 34. ‘Vendor Risk Overview’ 35. ‘Vendor Cybersecurity Regulations’
£35.14
Taylor & Francis Ltd Enterprise Level Security 2
Book SynopsisEnterprise Level Security 2: Advanced Topics in an Uncertain World follows on from the authorsâ first book on Enterprise Level Security (ELS), which covered the basic concepts of ELS and the discoveries made during the first eight years of its development. This book follows on from this to give a discussion of advanced topics and solutions, derived from 16 years of research, pilots, and operational trials in putting an enterprise system together. The chapters cover specific advanced topics derived from painful mistakes and numerous revisions of processes. This book covers many of the topics omitted from the first book including multi-factor authentication, cloud key management, enterprise change management, entity veracity, homomorphic computing, device management, mobile ad hoc, big data, mediation, and several other topics. The ELS model of enterprise security is endorsed by the Secretary of the Air Force for Air Force computing systems and is a candidate for DoD systems under the Joint Information Environment Program. The book is intended for enterprise IT architecture developers, application developers, and IT security professionals. This is a unique approach to end-to-end security and fills a niche in the market. Table of ContentsChapter 1. The First 16 Years.1.1 The Beginning of Enterprise Level Security (ELS).1.2 Design Principles. 1.3 Key Concepts. 1.4 Implementation.Chapter 2. A Brief Review of the Initial Book. 2.1 Security Principles. 2.2 ELS Framework. Chapter 3. Minimal Requirements for the Advanced Topics. 3.1 Needed Capabilities. 3.2 Creating an Attribute Store. 3.3 Registering a Service. 3.4 Computing Claims. 3.5 User Convenience Services. 3.6 The Enterprise Attribute Ecosystem.3.7 Summary. Identity and Access Advanced Topics.Chapter 4. Identity Claims in High Assurance.4.1 Who Are You?. 4.2 Entity Vetting. 4.3 Naming. 4.4 Key and Credential Generation.4.5 Key and Credential Access Control.4.6 Key and Credential Management.4.7 Key and Credential Uses. 4.8 Some Other Considerations. Chapter 5. Cloud Key Management.5.1 Clouds. 5.2 ELS in a Private Cloud.5.3 The Public Cloud Challenge.5.4 Potential Hybrid Cloud Solutions.5.5 Proposed Secure Solutions.5.6 Implementation.5.7 Cloud Key Management Summary. Chapter 6. Enhanced Assurance Needs. 6.1 Enhanced Identity Issues. 6.2 Scale of Identity Assurance. 6.3 Implementing the Identity Assurance Requirement.6.4 Additional Requirements. 6.5 Enhanced Assurance Summary. Chapter 7. Temporary Certificates. 7.1 Users That Do Not Have a PIV.. 7.2 Non-PIV STS/CA-Issued Certificate. 7.3 Required Additional Elements. 7.4 Precluding the Use of Temporary Certificates. 7.5 Temporary Certificate Summary. Chapter 8. Derived Certificates on Mobile Devices. 8.1 Derived Credentials. 8.2 Authentication with the Derived Credential.8.3 Encryption with the Derived Credential.8.4 Security Considerations. 8.5 Certificate Management.Chapter 9. Veracity and Counter Claims. 9.1 The Insider Threat.9.2 Integrity, Reputation, and Veracity. 9.3 Measuring Veracity.9.4 Creating a Model & Counter-Claims. 9.5 Veracity and Counter-Claims Summary. Chapter 10. Delegation of Access and Privilege. 10.1 Access and Privilege. 10.2 Delegation Principles. 10.3 ELS Delegation. 10.4 Delegation Summary. Chapter 11. Escalation of Privilege. 11.1 Context for Escalation. 11.2 Access and Privilege Escalation. 11.3 Planning for Escalation. 11.4 Invoking Escalation. 11.5 Escalation Implementation within ELS. 11.6 Accountability. 11.7 Escalation Summary.Chapter 12. Federation. 12.1 Federation Technical Considerations. 12.2 Federation Trust Considerations. 12.3 Federation Conclusions. ELS Extensions – Content Management.Chapter 13. Content Object Uniqueness for Forensics. 13.1 Exfiltration in Complex Systems. 13.2 Product Identifiers. 13.3 Hidden Messages. 13.4 Content Management.13.5 Content Object Summary.Chapter 14. Homomorphic Encryption. 14.1 Full Homomorphic Encryption (FHE)14.2 Partial Homomorphic Encryption (PHE) 14.3 PHE Performance Evaluation. 14.4 Homomorphic Encryption Conclusions. ELS Extensions – Data Aggregation. Chapter 15. Access and Privilege in Big Data Analysis. 15.1 Big Data Access. 15.2 Big Data Related Work. 15.3 Big Data with ELS. 15.4 Big Data Summary.Chapter 16. Data Mediation16.1 Maintaining Security with Data Mediation. 16.2 The Mediation Issue. 16.3 Approaches. 16.4 Choosing a Solution. 16.5 Mediation Summary. ELS Extensions – Mobile Devices. Chapter 17. Mobile Ad Hoc17.1 Mobile Ad Hoc Implementations. 17.2 Network Service Descriptions. 17.3 Other Considerations.17.4 Mobile Ad Hoc Summary. Chapter 18. Endpoint Device Management 18.1 Endpoint Device Choices. 18.2 Endpoint Device Management ELS Extensions – Other Topics. Chapter 19. Endpoint Agent Architecture 19.1 Agent Architecture. 19.2 Related Work. 19.3 ELS Agent Methods. 19.4 Endpoint Agent Results. 19.5 Endpoint Agent Conclusions. 19.6 Endpoint Agent Extensions. Chapter 20. Ports and Protocols20.1 Introduction. 20.2 Communication Models. 20.3 Ports in Transport Protocols. 20.4 Threats Considered. 20.5 Assigning Ports and Protocols. 20.6 Server Configurations. 20.7 Firewalls and Port Blocking. 20.8 Application Firewalls. 20.9 Network Firewalls in ELS. 20.10 Endpoint Protection in ELS. 20.11 Handling and Inspection of Traffic. 20.12 Additional Security Hardening. Chapter 21. Asynchronous Messaging21.1 Why Asynchronous Messaging?. 21.2 Prior Work. 21.3 Asynchronous Messaging Security. 21.4 PSS Rock and Jewel 21.5 Summary. Chapter 22. Virtual Application Data Center 22.1 Introduction. 22.2 Enterprise Level Security and VADC Concepts. 22.3 VADC Implementation. 22.4 Resource Utilization. 22.5 Distributed Benefits and Challenges. 22.6 Virtual Application Conclusions.Chapter 23. Managing System Changes23.1 System Change. 23.2 Current Approaches. 23.3 The Vision. 23.4 Realizing the Vision. 23.5 Moving into the Future. 23.6 Managing Information Technology Changes. Chapter 24. Concluding Remarks24.1 Staying Secure in an Uncertain World. 24.2 The Model is Important 24.3 Zero Trust Architecture. 24.4 Computing Efficiencies. 24.5 Current Full ELS System.. 24.6 Future Directions. References and Bibliography. Acronyms. Index.
£74.09
Taylor & Francis Planned Change
Book SynopsisGil Crosby has accomplished what most of us in the world of applied behavioral science, in general, and OD and T-Group training, in particular, have notâmaking the theoretical father of our work accessible. Thus, this book is a gift and with it we can understand more deeply and teach others more accurately what Lewin actually stated and meant. Moreover, the book is reader-friendly, visually appealing, and humorous rather than academically boring. Thank you, Gil!Dr. W. Warner Burke E.L. Thorndike Professor of Psychology and EducationTeachers College, Columbia UniversityKurt Lewin (1890-1947) was a visionary psychologist and social scientist who used rigorous research methods to establish an approach to planned change that is both practical and reliable. He mentored and inspired most of the early professionals who came to identify themselves as practitioners of organization development (OD). He also fostered the emergence of the experiential learning method known as the T-group, which uniquely structures group dynamics into a laboratory for dramatic individual and team development. In the early days, most OD professionals learned much about themselves and about group dynamics through T-group experiences. Lewinâs methods, though little known, yield consistent business results such as increased performance and improved morale. His approaches have the rare impact of not just changing behavior, but changing the beliefs that underlie behavior. Sadly, most OD professionals todayâ business and organizational leaders, community organizers, and people, in generalâhave never read any of Lewinâs actual writing beyond a quote or two. Indeed, some in the OD profession have rejected or distanced themselves from what they think Lewin taught, even though they and many others seem to know very little about his methods or history. Because Lewin was a prolific writer, one of the authorâs main goals is to organize his immense body of published work so that readers can easily explore the source material and form their own opinions. Essentially, this book is aimed at introducing Lewin in a new way, both simplified yet substantial enough to guide anyone who is trying to plan change, whether at the individual, group/team, organizational, or societal levels. Lewin was not trying to create methods for OD professionals alone (or for social scientists as he regarded himself). In his interventions, he taught those how to do their own version of planned change. He believed social science might be the light that helps create a brighter future for humanity. This text transfers this knowledge to a broad audience so that each reader can more successfully implement organizational and social change.Table of ContentsIntroduction I: Lewinian Principles of Planned Change 1: Lewinian Principles of Planned Change II: A Brief Biography 2: The German Years 3: The USA Years III: Methods and Theories 4: A Universal Theory of Social Science 5: Planned Change 6: Group Dynamics and Leadership 7: Social Science and Politics 8: Education, Re-education & Training 9: Social Justice and Change 10: The Birth of the T-group 11: Organization Development IV: Planned Change Now 12: T-groups and OD 13: The Past, Present, and Future of Planned Change APPENDICES Appendix A: The Interpersonal Gap Appendix B: The PECO Nuclear Turnaround Appendix C: KRID Bibliography
£29.99
Taylor & Francis Ltd (Sales) The Customer Copernicus How to be CustomerLed
Book SynopsisSome companies are great for customers â not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters â obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows â if itâs obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.Trade Review‘Everyone talks about being customer-led, very few do it for real. The Customer Copernicus explains why, based on real-world examples. It has practical guidance on how to do better. If you’re saying you want to be a customer-led success, read this. It will help.’Peter Duffy, CEO Moneysupermarket Group‘Business leaders often say “we are customer focused” and the words sound good. But how often are they true? Like the great astronomer Copernicus, The Customer Copernicus is a different way of looking at the world showing what “customer focus” really means. Fact-based, opinionated, challenging and ultimately inspiring, Dawson and Meehan explain how “outside-in” beliefs can transform an ailing business into a financial success and an innovator making life better for its customers. If you have time for only one business book this year, this would be the one.’Gavin Esler, award winning television and radio broadcaster, novelist and journalist‘Charlie Dawson and Seán Meehan explain very vividly what it takes to transform an organisation towards a customer centricity and how to avoid falling back into old habits. The different case studies are brilliant examples of how companies can achieve a sustainable shift towards an outside-in customer-led organisation and that all starts with a strong belief to do the right thing for its customers. Especially in today’s time, this book is a great reminder and a demonstration that organisations will only deliver superior business results in the long term if they put the customer needs at the centre of their marketing activities.’Rolf Fallegger, Member of Group Management and Head of Marketing, Lindt & Sprüngli‘The most inspiring and impressive entrepreneurs and founders I know believe unconditionally in putting customers and the frontline first. The Customer Copernicus is really refreshing and hugely important, especially today – it ought to be on the desk of every CEO!’Kim Fausing, President and CEO, Danfoss ‘Customer-centric systems and behaviours are the key to success. But if it’s that obvious why is it so hard to do ... and harder yet to sustain? Dawson and Meehan take this puzzling conundrum and propose well thought out and actionable solutions. A must read for business leaders navigating today’s markets.’Dan Futter, Chief Commercial Officer, The Dow Chemical Company‘Outside-in thinking with the customer at the centre, sustained by many Moments of Belief, has been critical to DBS’ evolution. The Customer Copernicus will put you on this path.’Piyush Gupta, CEO DBS‘CEOs never fail to say that the customer is the heart of their business – and some might even believe it – but they seldom do what it takes to make it a reality. This book lifts the veil. It shows what customer focus actually means, how companies put it into practice, and how they keep it alive amid all the vicissitudes of business life. This book helps companies to survive.’ Anthony Hilton, author, broadcaster and award winning journalist‘The definitive book on how to build, nurture, and sustain a customer-led organisation. Dawson and Meehan show how firms through shared beliefs, systems, processes, and engrained customer obsession make it “how things are always done around here.”’Bernie Jaworski, Peter F. Drucker Chair in Management and the Liberal Arts, Drucker School of Management‘At Tesco in thirty years we went from a 10% to a 30% market share. We did it by becoming more and more customer focused. Seán and Charlie have worked hard to find out how it was done by Tesco and many other businesses besides. Lots to learn here.’Tim Mason, CEO, Eagle Eye and former Deputy CEO, Tesco‘For those who want to turn the prevailing “inside out” view in companies to “outside in” and ensure long-term success.’Paul Polman, co-founder, Imagine and former CEO, Unilever ‘Putting customers first is simple to say but hard to do. Using real-world stories, The Customer Copernicus shows why and what it takes to succeed. These ideas would be useful to anyone looking to run a more successful, more sustainable business.’David Potts, CEO, Morrisons‘Customers are the lifeblood of any healthy business. The Customer Copernicus explains how and why they need to be at the centre of our thinking and why this is much more difficult than it may seem.’Woods Staton, Executive Chairman, Arcos Dorados‘The Customer Copernicus produces the answer to a pertinent question – if the customer at the centre of business thinking is such simple common sense, why do most organisations find it so difficult?’Sir John Timpson, Chairman, TimpsonTable of ContentsIntroduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better
£29.99
Taylor & Francis Ltd The Roadmap for Sustainable Business and Net Zero
Book SynopsisWhat does sustainable business and net zero carbon emission mean for businesses globally? How should companies globally transform into sustainable businesses with net zero carbon emissions? This book unpacks the institutional, organisational and management challenges in pursuing sustainable business and carbon neutrality for businesses.In this book, Henry K. H. Wang, an internationally recognised Climate and Business expert, provides real-life cases across different countries and business sectors. He outlines potential policy implications and strategy options for companies to consider in their transitions to sustainable business practices. He also explores important new global developments in smart cities, green transport and carbon solutions, and how the adoption of sustainable finance and green investments can accelerate businesses transformation.This book will appeal to anyone interested to learn more about the successful planning and execution of sustainable busineTrade Review"This latest book from global expert Henry Wang is another example of his absolutely detailed and inspiring knowledge of the critical issues in relation to this topic. Henry makes it clear what the challenges and opportunities are. He has expounded these in a body of work that leaves the reader so much better informed."Simon Haigh, BA (Hons Law Dunelm), MBA, GAICD, FAIM; Managing Director & International Lawyer, Leading International Executive Coach and Global Growth Strategist"Another pearl released to the world; Author Henry Wang puts forth the critical place we are in the world with climate issues. Henry is a world renowned and respected voice for the issues in this great book and his perspective is on-point and relevant."H.E. Ambassador Terry Earthwind Nichols, Chairman, Evolutionary Healer, LLC, Leading International Executive Coach and Keynote SpeakerTable of Contents1. Impacts of Climate Change on Sustainable Business 2. Sustainable Business Transformation Developments 3. International Policy Developments on Climate Change 4. Sustainable Net Zero Strategies of Key Countries 5. Corporate Strategy Developments by Sector 6. Developments in Clean Energy Transition 7. Developments in Sustainable Transport 8. Developments in Sustainable Smart Cities 9. Developments in Sustainable Finance and Green Investment 10. Carbon Reductions and Net Zero Carbon Solutions
£33.99
Taylor & Francis MarketLed Strategic Change Transforming the
Book SynopsisMarket-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.This much-anticipated new edition has been carefully updated, now with Nigel Piercyâs unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercyâs insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.Trade Review'As ever, Market-Led Strategic Change is intelligent, witty, though-provoking and what’s more a damn good read! Whether you’re a hardened old marketer or a fresh-faced student, this book will change the way you think about making stuff happen!' - Professor Lloyd C. Harris, Head of Department, Professor of Marketing, University of Birmingham, UKPraise for the fourth edition‘Much is known about good marketing practice, but little is known about how to transform a company into a first-rate marketing company. Nigel Piercy has provided the best guide I've seen to creating a market-led company -- replete with worksheets, diagnostics, and many convincing illustrative cases ... a very useful and readable book that will make a contribution to many companies that manage to read it and act on it.’ - Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Northwestern University, USA‘Professor Piercy lives up to his promise to provide management with a number of tools and techniques to help implement marketing effectively in their own companies so that customer considerations and satisfaction are put at the top of the management agenda. A very practical manual, full of good useful advice ... I enjoyed reading it.’ - John O'Shaugnessy, Professor Emeritus of Business, Columbia University, USA‘It is not just the chapter titles which are provocative. The more closely one reads the contents of the individual chapters, it becomes apparent that they constitute a healthy mix of foundation material (informative), well-reasoned questioning of certain heretofore unchallenged assumptions and practices (provocative), and clear directions to managers as to how the content of the individual chapters can be put to use in organizations (instructive) ... I was looking for new insights, needless to say I was not disappointed ... an outstanding contribution.’ - P. Rajan Varadarajan, Distinguished Professor of Marketing and Ford Chair in Marketing and E-Commerce, Texas A&M University, USA‘This is a marvellous, thought-provoking book on how to cultivate and implement a customer-focused strategy within a company. In a time when many marketing texts seem depressingly similar, this book is different and that is very much to the good … No reader will walk away from this book without substantial new ideas on making customer-focused marketing work. On that basis, I think it is a book that should be on the shelf of every person seriously concerned with market strategy.’ - Bruce H, Clark, Associate Professor and Group Coordinator of Marketing, Northeastern University, USA‘Every once in a while one reads a book and think "This makes so much sense, why didn’t someone write it before?" Anyone seriously interested in the management of marketing is likely to have this reaction to Nigel Piercy’s Market-Led Strategic Change … Refreshing in its candor, stimulating in its arguments, practical in its applicability, Professor Piercy is to be congratulated. Buy it!’ - James M. Hulbert, President of James M. Hulbert Associates Inc. and formerly Kopf Professor of International Marketing, Columbia University, USA‘This book is aimed at the reflective practitioner who wants to get things done. It is a management perspective on marketing, where marketing is not just the Marketing and Sales Department but a way of life that permeates every corner of the company. Market-Led Strategic Change demonstrates the author's ability to combine systematic analysis with practical advice for action. The book is rich in practical examples from the author's own experience and research.’ - Professor Evert Gummesson, Professor Emeritus of Service Marketing and Management, University of Stockholm, Sweden‘By now everyone knows (or should know) what marketing is and what benefits will accrue to the marketing oriented organization. The problem is not WHAT but HOW. Virtually all the recent work on competitiveness and competitive success ... confirms that 'it ain't what you do, it's the way that you do it'. In his new pragmatic and practitioner-oriented book Nigel Piercy provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. I will use the book myself both as an educator and a senior manager/company director.’ - Michael J. Baker, Emeritus Professor of Marketing, University of Strathclyde, UK‘I have always enjoyed reading what Nigel Piercy has to say about marketing, because he always has something interesting and useful to say. This book is no exception. It is creative, original, punchy, practical, challenging, thought-provoking, actionable, and a very enjoyable read to boot. I shall definitely be recommending it to as many people as possible. It will make an enormous contribution to marketing practice.’ - Malcolm McDonald, Emeritus Professor of Marketing, Cranfield University School of Management, UKTable of ContentsPart I: Everything has Changed, but Everything is the Same... 1. A Map for Market-Led Strategic Change: Using the Model Without Getting Lost! 2. The Changing World: The New and Harsh Realities we all Face 3. The Customer is Always Right, Except When They Are Wrong: Customer Satisfaction, Customer Sophistication and Market Change 4. The Evolution of Marketing for a Changing World: New Ideas Win Part I: End of Part Cases Case 1. The Price of Oil: Black Gold or can Someone Find Somewhere to Store the Filthy Stuff? Case 2. Marijuana: Is the World Going to Pot or What? Case 3. Business and the Global Obesity Epidemic: Who Made us Fat? Case 4. Privacy: The New Product for the 21st Century Part II: Developing Value-Based Strategy 5. Value-Based Strategy: Strategic Thinking and Thinking Strategically About Value 6. Market Sensing and Learning Strategy: Competitive Strength Through Knowing More 7. Strategic Market Choices and Innovation: Where to Compete, Where not to, and What's New 8. Customer Value Strategy and Positioning: What Have You Got to Offer, How Does it Make You Different to the Rest? 9. Strategic Relationships and Networks: Building the Infrastructure to Deliver the Strategy 10. Strategic Customer Relationships: The Special Case in Relationship Strategy Part II: End of Part Cases Case 5. Uber: A Revolution in Personal Transport or a Death Trap? Case 6. Volkswagen and Emissions: Hoakwagen Sent to the Naughty Step Case 7. Music: We Built this City on Rock 'N' Roll, But Where's the Money Now? Case 8. Reinventing the Healthcare Business: An Apple a Day Keeps the Doctor Away, But only if You Throw it Very Hard Indeed Part III: Processes for Managing Strategic Transformation 11. Strategic Gaps: The Difference Between What We Want and What We Have Got 12. Organization and Processes for Change: Building the Infrastructure to Make It Happen 13. Implementation Process and Internal Marketing: Making it Happen 14. An Agenda for Market-Led Strategic Change: The Last Chapter that No-One Reads Part III: End of Part Cases Case 9. Alibaba: Amazon Plus E-Bay Plus Some Case 10. Facebook: Ok Mark, Very Clever, But Where's the Money? Case 11. The Continuing Dilemma For Marks And Spencer: And no Jokes About "Has Marks Lost its Sparks"! Case 12. Counter-Implementation Strategy: The Anatomy of Hate and the Tactics of the Gutter
£58.99
Basic Books Red Team
Book SynopsisEssential reading for business leaders and policymakers, an in-depth investigation of red teaming, the practice of inhabiting the perspective of potential competitors to gain a strategic advantage Red teaming. The concept is as old as the Devil''s Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams are used widely in both the public and the private sector by those seeking to better understand the interests, intentions, and capabilities of institutional rivals. In the right circumstances, red teams can yield impressive results, giving businesses an edge over their competition, poking holes in vital intelligence estimates, and troubleshooting dangerous military missions long before boots are on the ground. But not all red teams are created equal; indeed, some cause more damage than they prevent. Drawing on a fascinating range of case studies, Red Team shows not only how to create and empower red teams, but also what to do with the information they produce. In this vivid, deeply-informed account, national security expert Micah Zenko provides the definitive book on this important strategy -- full of vital insights for decision makers of all kinds.Trade ReviewWar on the Rocks "An excellent book... There are few business or government officials who could not derive some insights from the wide breadth of examples Zenko exploits so effectively." Soundview Executive Book Summaries "A gripping, deeply informed overview of red teaming...Red Team is filled with harrowing stories of red-team failures but also successes in the domains of both national security and the private sector, where companies, for example, red team against hackers. These stories reinforce the crucially important strategies (e.g., red teams should inform, not decide) and best practices (e.g., red teams should be semi-independent but sensitive to the constraints of the organization) proposed by Zenko to help the world avoid another catastrophe such as 9/11." Small Wars Journal "You will... come away with a comprehensive understanding of what a Red Team is and how best to use one... For anyone interested in using a Red Team, developing one for their organization or have been tasked to participate on a Red Team this book is a must read." Red Team Journal "[An] important book... The time, intellectual effort, and monies allocated to the project were well spent, for the work is likely to become a significant milestone for the discipline. Red teaming is now poised to be widely introduced to mainstream American business and current affairs readership... an impressive accomplishment. It has allowed for a glimpse of the entire red teaming universe to be provided to the reader in one work. As a reviewer, and someone who knows something about this discipline, I admittedly found myself learning quite a bit about red teaming applications with which I have not been associated in the past. What Dr. Peter Perla's book The Art of Wargaming did 25 years ago to help mainstream an understanding of military wargaming, we can only hope Dr. Zenko's new work will now do for the red teaming community." Lt. Gen. H.R. McMaster, director of the Army Capabilities Integration Center and deputy commanding general for future at the U.S. Army Training and Doctrine Command "[Zenko's] valuable analysis and advice will be of particular interest to executives, and anyone charged with strategic planning." Carlos Lozada, editor of The Washington Post Book Party blog "The most depressingly timely book on terrorism I read this year." Jami Miscik, former Deputy Director for Intelligence, CIA "In today's complex world, decision makers need smart, sophisticated, and insightful options. Red Team shows policymakers and CEOs alike that the way to make the best use of your organizational talent is to break down your organization." James Fallows, Correspondent for the Atlantic "Everyone has heard the cliches about 'playing devil's advocate' or 'avoiding groupthink.' Red Team is an impressively clear, convincing, and practical-minded study of how organizations can put in-house contrarians to the most valuable use." Moises Naim, Distinguished Fellow, Carnegie Endowment, author of The End of Power "Complacency, groupthink, inertia, tunnel vision. These are the most common after-the-fact explanations of big failures in politics, government, war, and business. In these pages Micah Zenko offers a lucid analysis backed by many fun-to-read examples of common mistakes as well as a useful compendium of best practices. Red Team is must-read for decision makers everywhere." Lockboxx Blog "An enlightening and warming book to read, as it codified many of the theories and beliefs red teamers have but have never put into any formal canon... an enjoyable and educational book, both from the perspective of a professional penetration tester and the perspective of a CEO...Micah's six best red team practices are pretty spot on..." Booklist "An excellent book." Kirkus "Zenko explains, in absorbing detail, the value of red teams, groups formed to act as devil's advocates...Zenko offers readers much to consider and an effective way to take action." Washington Post, Book Party blog "Zenko offers a compelling argument for forcing ourselves to think differently, which is ultimately the main purpose of a red team. Even if we won't know exactly what to expect, we might be better equipped to respond when the unexpected strikes."
£23.75
John Wiley & Sons Inc Building an Import Export Business
Book SynopsisThis bestselling, up-to-date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations.Table of ContentsAcknowledgments xi Introduction 1 1 Your Big Idea: Is It Any Good? 5 Importing Handicrafts from Ecuador 5 Exporting Hardware 6 Importing “World Clocks” 7 Exporting Printer Paper 10 Brokering Computer Equipment 12 Sources of Information and Help 12 2 Is This Business for You? 14 Have You Failed Yet? 14 How Is Your Financial Situation? 15 Interest in and Knowledge of the World 15 Familiarity with Foreign Cultures and Languages 16 Persistence, Patience, and Judgment 17 Attention to Detail 18 Contacts with Buyers or the Ability to Make Them 19 Twenty Important Questions 19 Import Merchant Example 26 Export Agent Example 27 Sources of Information and Help 28 3 Setting Up Your Business 30 Forms of Organization 30 Your Trade Name and Logo 34 Opening a Bank Account 36 Setting Up Your Office 37 Stationery and Printing Needs 38 Accounting and Taxation 39 Obtaining Financing 41 Sources of Information and Help 43 4 Beginning with a Buyer 45 Why Someone Would Buy from You 45 What Value Means to Your Customers 46 Attracting Customers—Some Examples 47 Finding Buyers as an Importer 49 Finding Buyers as an Exporter 50 Sources of Information and Help 54 5 Choosing Products and Suppliers 56 Finding Products to Import 56 Getting Product Samples 60 Testing Products in the U.S. Market 61 Finding Foreign Suppliers 63 Finding Products to Export 68 Lining Up Suppliers 73 The Formal Supply Agreement 75 Protecting Your Interest 80 Sources of Information and Help 81 6 Marketing in the United States and Abroad 86 What Is Marketing? 86 Marketing Imports 87 Marketing Exports 100 Sources of Information and Help 104 7 Money Matters 108 Credit Decisions on Suppliers and Customers 109 Methods of Payment in International Trade 112 Export Credit and Credit Insurance 124 Foreign Currency Transactions 126 Countertrade 128 Sources of Information and Help 130 8 Packing, Shipping, and Insurance 133 Packing for International Shipment 134 International Transportation 141 Shipping Terms 150 Marine Insurance 153 Brokers and Forwarders 155 Sources of Information and Help 160 9 Oh,Those Lovely Documents Contents 164 Commercial Documents 165 Banking Documents 173 Transportation and Insurance Documents 176 Government Formalities Documents 182 A Few More Thoughts on Documents 187 Sources of Information and Help 188 10 The Regulation of Foreign Trade 191 U.S. Customs and Border Protection 191 Getting Deeper into Customs 200 Other Federal Regulations 207 State and Local Regulations 217 Regulation of Exports 218 Sources of Information and Help 224 11 NAFTA, GATT, and Other Trade Pacts 229 Trade Agreements 229 Preferential Arrangements 239 Sources of Information and Help 243 Epilogue 247 Appendix A: Sample Market Study Outline 249 Appendix B: Guidelines for Business Planning 253 Appendix C: Possible Sources of Financing for Your Business 257 Appendix D: Sample Supply Agreements 261 Appendix E: U.S. Export Assistance Centers 279 Appendix F:Avoiding Import/Export Scams 283 Appendix G: Letters from Store Owners 289 Index 297
£16.20
John Wiley & Sons Inc The Boston Consulting Group on Strategy
Book SynopsisFor the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.Trade Review"Essential reading for anyone with a serious interest in strategy." (Long Range Planning, 40/2007)Table of ContentsForeword xiii Preface xv Acknowledgments xvii Part One The Nature of Business Strategy Strategic and Natural Competition, Bruce D. Henderson, 1980 2 Part Two The Development of Business Strategy Foundations 9 The Experience Curve Reviewed: History, Bruce D. Henderson, 1973 12 The Experience Curve Reviewed: Why Does It Work? Bruce D. Henderson, 1974 15 The Experience Curve Reviewed: Price Stability, Bruce D. Henderson, 1974 18 The Pricing Paradox, Bruce D. Henderson, 1970 24 The Market-Share Paradox, Bruce D. Henderson, 1970 27 More Debt or None? Bruce D. Henderson, 1972 29 The Rule of Three and Four, Bruce D. Henderson, 1976 31 The Product Portfolio, Bruce D. Henderson, 1970 35 The Real Objectives, Bruce D. Henderson, 1976 38 Milestones 40 Life Cycle of the Industry Leader, Bruce D. Henderson, 1972 43 The Evils of Average Costing, Richard K. Lochridge, 1975 46 Specialization or the Full Product Line, Michael C. Goold, 1979 48 Stalemate: The Problem, John S. Clarkeson, 1984 51 Business Environments, Richard K. Lochridge, 1981 56 Revolution on the Factory Floor, Thomas M. Hout and George Stalk Jr., 1982 59 Time—The Next Source of Competitive Advantage, George Stalk Jr., 1988 63 Competing on Capabilities: The New Rules of Corporate Strategy, George Stalk Jr., Philip B. Evans, and Lawrence E. Shulman, 1992 82 Strategy and the New Economics of Information, Philip B. Evans and Thomas S. Wurster, 1997 99 Collaboration Rules, Philip Evans and Bob Wolf, 2005 120 Part Three The Practice of Business Strategy The Customer: Segmentation and Value Creation 137 Segmentation and Strategy, Seymour Tilles, 1974 139 Strategic Sectors, Bruce D. Henderson, 1975 141 Specialization, Richard K. Lochridge, 1981 143 Specialization: Cost Reduction or Price Realization, Anthony J. Habgood, 1981 145 Segment-of-One® Marketing, Richard Winger and David Edelman, 1989 147 Discovering Your Customer, Michael J. Silverstein and Philip Siegel, 1991 151 Total Brand Management, David C. Edelman and Michael J. Silverstein, 1993 154 Pricing Myopia, Philippe Morel, George Stalk Jr., Peter Stanger, and Peter Wetenhall, 2003 157 Trading Up, Michael J. Silverstein and Neil Fiske, 2003 and 2005 162 Trading Down: Living Large on $150 a Day, Lucy Brady and Michael J. Silverstein, 2005 168 Innovation and Growth 173 From the Insight Out, Michael J. Silverstein, 1995 174 Capitalizing on Anomalies, Lawrence E. Shulman, 1997 176 Breaking Compromises, George Stalk Jr., David K. Pecaut, and Benjamin Burnett, 1997 179 A New Product Every Week? Lessons from Magazine Publishing, Gary Reiner and Shikhar Ghosh, 1988 183 Innovating for Cash, James P. Andrew and Harold L. Sirkin, 2003 186 Acquiring Your Future, Mark Blaxill and Kevin Rivette, 2004 189 Deconstruction of Value Chains 194 The New Vertical Integration, John R. Frantz and Thomas M. Hout, 1993 195 The Deconstruction of Value Chains, Carl W. Stern, 1998 198 How Deconstruction Drives De-Averaging, Philip B. Evans, 1998 201 Thinking Strategically about E-Commerce, Philip B. Evans and Thomas S. Wurster, 1999 205 From “Clicks and Mortar” to “Clicks and Bricks,” Philip B. Evans and Thomas S. Wurster, 2000 208 Thermidor: The Internet Revolution and After, Philip B. Evans, 2001 210 The Online Employee, Michael S. Deimler and Morten T. Hansen, 2001 214 Richer Sourcing, Philip B. Evans and Bob Wolf, 2004 218 The Real Contest between America and China, Thomas Hout and Jean Lebreton, 2003 223 Performance Measurement 227 Profit Center Ethics, Bruce D. Henderson, 1971 229 The Story of Joe (A Fable), Bruce D. Henderson, 1977 232 Controlling for Growth in a Multidivision Business, Patrick Conley, 1968 234 Making Performance Measurements Perform, Robert Malchione, 1991 237 Economic Value Added, Eric E. Olsen, 1996 240 New Directions in Value Management, Eric E. Olsen, 2002 244 Workonomics, Felix Barber, Jeff Kotzen, Eric Olsen, and Rainer Strack, 2002 248 Resource Allocation 254 Cash Traps, Bruce D. Henderson, 1972 255 The Star of the Portfolio, Bruce D. Henderson, 1976 258 Anatomy of the Cash Cow, Bruce D. Henderson, 1976 259 The Corporate Portfolio, Bruce D. Henderson, 1977 262 Renaissance of the Portfolio, Anthony W. Miles, 1986 265 Premium Conglomerates, Dieter Heuskel, 1996 268 The End of the Public Company—As We Know It, Larry Shulman, 2000 271 Advantage, Returns, and Growth—In That Order, Gerry Hansell, 2005 275 Organizational Design 281 Profit Centers and Decentralized Management, Bruce D. Henderson, 1968 282 Unleash Intuition, Richard K. Lochridge, 1984 285 Network Organizations, Todd L. Hixon, 1989 289 The Myth of the Horizontal Organization, Philippe J. Amouyal and Jill E. Black, 1994 292 The Activist Center, Dennis N. Rheault and Simon P. Trussler, 1995 295 Shaping Up: The Delayered Look, Ron Nicol, 2004 298 A Survivor’s Guide to Organization Redesign, Felix Barber, D. Grant Freeland, and David Brownell, 2002 302 Leadership and Change 309 Why Change Is So Difficult, Bruce D. Henderson, 1967 310 Leadership, Bruce D. Henderson, 1966 312 How to Recognize the Need for Change, Carl W. Stern, 1983 315 Sustained Success, Alan J. Zakon and Richard K. Lochridge, 1984 318 Strategy and Learning, Seymour Tilles, 1985 323 Let Middle Managers Manage, Jeanie Daniel Duck, 1991 327 Jazz versus Symphony, John S. Clarkeson, 1990 330 The Change Curve, Jeanie Daniel Duck, 2001 333 Leadership in a Time of Uncertainty, Bolko von Oetinger, 2002 342 Leading in Emotional Times, Jeanie Daniel Duck, 2002 345 The Forgotten Half of Change, Luc de Brabandere, 2005 347 Part Four Business Thinking Business Thinking, Bruce D. Henderson, 1977 354 Brinkmanship in Business, Bruce D. Henderson, 1967 357 Business Chess, Rudyard L. Istvan, 1984 361 Probing, Jonathan L. Isaacs, 1985 366 Creative Analysis, Anthony W. Miles, 1987 369 Make Decisions Like a Fighter Pilot, Mark F. Blaxill and Thomas M. Hout, 1987 370 The Seduction of Reductionist Thinking, Jeanie Daniel Duck, 1992 373 Choices, Again, Barry Jones and Larry Shulman, 2003 376 The Hardball Manifesto, George Stalk Jr. and Rob Lachenauer, 2004 377 Part Five Social Commentary Failure to Compete, Bruce D. Henderson, 1973 383 Inflation and Investment Return, Bruce D. Henderson, 1974 384 Conflicting Tax Objectives, Bruce D. Henderson, 1975 385 Dumping, Bruce D. Henderson, 1978 387 Adversaries or Partners? Bruce D. Henderson, 1983 389 The Promise of Disease Management, Joshua Gray and Peter Lawyer, 1995 393 Making Sure Independent Doesn’t Mean Ignorant, Colin Carter and Jay W. Lorsch, 2002 400 Index 405
£24.80
Kogan Page Ltd The New Strategic Brand Management
Book SynopsisJean-Noël Kapferer is one of the world's foremost thought leaders on luxury brands. An active researcher, he is an HEC Paris graduate and holds a PhD from Northwestern University's Kellogg Business School. Kapferer is author of Kapferer on Luxury and co-author of The Luxury Strategy (both published by Kogan Page). He is a sought after speaker, leading seminars on luxury worldwide at institutions including HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).Trade Review"New exciting ideas and perspectives on brand building." * Philip Kotler, 'The father of modern marketing' *"Kapferer's book is one of the cornerstones of brand management in MBA programs today." * Anand P Rarnan, Senior Editor, Harvard Business Review *"A magisterial work on brands." * Editor, The Journal of Product & Brand Management *"If I had to use just one word to describe this book I would say it is comprehensive. It provides guidance through the entire branding process; no aspect of brand management is left untouched." * Michael Baicoianu, Branduniq.com *"A fully and highly informative text. Well-written and brought to life through numerous appropriate examples." * International Journal of Research, The Market Research Society *"Kapferer continues to be on the leading edge." * Earl N Powell, President Emeritus, Design Management Institute *"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." * Rik Riezebos, European Institute for Brand Management *"A solid contribution written with depth and insight. I recommend it to all those who desire a further understanding of the various dimensions of brand management." * David Aaker, author of Managing Brand Equity *"I have been 'blown away' by the depth of thinking, the rigour and the organized structure. It far surpasses anything I have encountered in the world of branding." * Scott Talgo, Managing Director at J Scott Consulting *"The best book on branding." * Design Magazine *Table of Contents Chapter - 00: Introduction - Building the Brand when the Clients Are Empowered; Section - ONE: Why is Branding So Strategic?; Chapter - 01: Brand Equity in Question; Chapter - 02: Strategic Implications of Branding; Chapter - 03: Brand and Business Models; Chapter - 04: Brand Diversity - How Specific Are Different Sectors?; Chapter - 05: Managing Retail Brands; Section - TWO: The Challenges of Modern Markets; Chapter - 06: The New Brand Management; Chapter - 07: Brand Identity and Positioning; Section - THREE: Creating and Sustaining Brand Equity; Chapter - 08: Launching the Brand; Chapter - 09: Growing the Brand; Chapter - 10: Sustaining a Brand Long Term; Chapter - 11: Brand and Products - Identity and Change; Chapter - 12: Growth Through Brand Extensions; Chapter - 13: Brand Architecture; Chapter - 14: Multi-Brand Portfolios; Chapter - 15: Handling Name Changes and Brand Transfers; Chapter - 16: Brand Turnaround and Rejuvenation; Chapter - 17: Managing Global Brands; Section - FOUR: Brand Valuation; Chapter - 18: Financial Valuation and Accounting for Brands
£42.74
Kogan Page Ltd Using Artificial Intelligence in Marketing
Book SynopsisKatie King is a CEO and Business Transformation consultant with over 28 years' experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.Trade Review"Katie King has a fantastic way of captivating her audience and ensuring the reader is both aware of and excited about the role AI has to play in our personal and professional futures. This book, and the introduction of the Scorecard into marketers' lives, will be invaluable in setting brands up for success as they shift to a world where AI must be at the centre of marketing strategy." * Thom Nowell, Football Brand Manager, Nike UK *"An inspirational book in the third millennium of communications. A highly recommended read for those curious about the impact of artificial intelligence on marketing and communications." * Somayeh Heydarali, Internal Communications and Media Relations Supervisor, Nestlé Iran *"AI and machine learning are already redefining marketing, both within corporates and the agency world - and we're only just starting to understand their potential. My advice, read this book and stay ahead of the curve. A lot has been written about the IoT, big data, cloud computing and robotics - but AI is set to rule them all. If you're in marketing or PR you need to read this book, as AI is set to change the face of both professions for good." * James Delves, Head of PR and Engagement, The Chartered Institute of Marketing (CIM) *"The impact of AI in the built environment has been much discussed and analysed. This essential book brings clarity and insight to these conversations and is presented in an accessible way, using real examples that address many misconceptions." * Paul Bagust, Global Property Standards Director, The Royal Institution of Chartered Surveyors (RICS) *"Decision-makers will understand that technology does not compete with the human mind - it provides new insight - and this well-researched book offers CEOs and CMOs a deep dive into how to use AI for real and measurable business results." * Olivier Novasque, CEO, Sidetrade *"AI has arrived in marketing, there are no brake pads and no reversing. The problem being that there are many people talking about it but few practitioners doing it. King offers a great introduction to the newcomer, as well as a practical guide to the current AI in marketing state of the nation. This is a must-read for the modern marketer." * Tim Hughes, CEO and Co-founder, Digital Leadership Associates *"Artificial intelligence is being hailed as the 4th industrial revolution. This important book is essential for anyone in business or marketing wishing to be prepared for the coming of AI." * Jim Al-Khalili OBE FRS, Professor of Physics; Surrey Professor of the Public Engagement in Science; President, British Science Association *"Katie King has written a stimulating book that inspires thinking about AI. From personal to marketing and business perspectives, the implications of AI and its potential are engagingly explored." * Professor Len Tiu Wright, Editor-in-Chief, Cogent Business & Management; Emeritus Professor, De Montfort University, UK; formerly Professor of Marketing, Huddersfield University, UK *"Katie King's book is an essential companion to everyone in marketing, from serious students and ambitious young starters through to marketing professionals in agencies and clients, or the most senior marketing directors of large companies. This is not the wave of the future but the wave of the present, benefiting some, making their marketing easier, threatening others and questioning their roles. The key message is, "Don't be an ostrich - get started". This text shows how." * Merlin Stone, Professor of Marketing and Strategy, St Mary’s University, UK *Table of Contents Chapter - 01: The AI wake-up call – The strategic transition of marketing; Chapter - 02: The personalization paradox – Global appetite for AI and the changing customer journey; Chapter - 03: Transformational marketing and AI in tourism – A glimpse at the Asia Pacific region; Chapter - 04: Transformational marketing and AI in Europe – Case studies from telecoms, banking and built environment; Chapter - 05: Transformational marketing and AI in North America – Case studies from banking and retail; Chapter - 06: Transformational marketing and AI in technology and venture capital – With a special focus on the Middle East; Chapter - 07: Framework for success – Democratization of AI; Chapter - 08: The new marketing paradigm – Reinventing the role of marketing, ethics and transparency; Chapter - 09: The future of marketing has arrived – AI’s wider impact on education, policy and politics
£24.99
Taylor & Francis Ltd (Sales) theeffectiveexecutive
Book SynopsisThe measure of the executive, Peter Drucker reminds us, is the ability to 'get the right things done'. Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results.One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making.How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.Trade Review'Long recognised in business circles as a voice to listen to' Harvard Business Review '...it would be difficult to overestimate his contribution to management thinking' Financial TimesTable of ContentsEffectiveness can be learned; Know thy time; What can I contribute?; Making strength productive; First things first; The elements of decision-making; Effective decisions; Conclusion: Effectiveness must be learned;
£32.99
Ebury Publishing The Facebook Effect
Book SynopsisDavid Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. More recently he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology. He lives in New York.Trade ReviewDavid Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise * Observer *Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity * Scotsman *A well-reported account of the first six years of one of the most important companies on earth * Financial Times *Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg * The Economist *A compelling account of the origins and prospects of the social networking giant * The Week *
£14.24
Ebury Publishing The Extra Hour Powerful Techniques to Create More
Book SynopsisTrade ReviewA short, easy to read and yet incredibly actionable book. It reveals great productivity techniques that everyone can put into practice right away to win back an hour every day. * David Cohen, Founder and CEO of Techstars *
£11.69
Ebury Publishing World Class How to Lead Learn and Grow Like a
Book SynopsisWhat gives the world''s best leaders the edge? Will Greenwood is best known for being an integral part of the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years helping the world''s biggest businesses and brands grow. Together, they have established that world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours.Having spoken to inspirational leaders across all areas of business and sport, including Michael Johnson, Tanni Grey-Thompson, Rio Ferdinand, Dame Carolyn McCall, Dave Lewis and Sir Clive Woodward, the authors have identified the key characteristics of world-class performance. These guiding principles of celebrating difference, forging togetherness and accelerating growth constitute a new framework for modern leadership. Packed with insightful personal stories, and often painfully learnt lessons, Will and Ben offer a new playbook for world-class leadership, learning and Trade ReviewIt's incredible to see how modern leadership mantras - high ambition, fused diversity, constant learning - have been at the centre of the highest performing sports teams for decades. Beautifully synthesised by Will and Ben, these lessons from the very best are gold for anyone who shares their belief that 'nothing beats winning together'. * Alan Jope, CEO of Unilever *This is not just a great sports book, or a great business book, it's a great book about sport and business. I've known Will and Ben for a long time and they are two of the sharpest minds around. This is an essential read for anyone who wants to lead and win. * Sir Clive Woodward *Completely fascinating * Chris Evans *
£10.44
John Wiley & Sons Inc Grabbing Lightning Building a Capability for
Book SynopsisInnovation is becoming its own discipline, its own function in companies today. Established companies are clamoring for breakthrough innovation, but are typically held back by the highly reliable, repeatable processes of their management systems.Trade ReviewVoted "Best Book of 2008" in Innovation, Strategy + BusinessTable of ContentsPreface ix Introduction xv 1 Management Systems for Innovation 1 2 Assessing Your Organization’s Capacity for Breakthrough Innovation 23 3 The Discovery Competency 51 4 Incubation: The Long and Winding Road 81 5 Acceleration: Gathering Steam and Building Critical Mass 117 6 The DNA Innovation System 151 7 Incorporating the DNA: The Role of the Orchestrator 185 8 Getting Started: Initiating and Maturing an Innovation Management System 215 9 The Innovation Function 259 Appendix A: Companies Participating in the Breakthrough Innovation Research Study 275 Appendix B: Assessing Your Firm’s Breakthrough Innovation Competency 279 Notes 305 Acknowledgments 315 About the Authors 319 Index 323
£19.54
Polaris Publishing Limited CV Interview 101
Book SynopsisWriting your CV or getting ready to interview for a job? Chances are you have lots of questions. Should I? What if? How can I? Help! This book gives highly practical and instantly actionable advice on the 101 issues, questions and scenarios most frequently encountered by people when applying and interviewing for jobs. When you don't have your own personal CV and Interview coach on speed dial this book is the next best thing . . . and costs a lot less. Straight-talking, instructive and using templates and worksheets to help you give the employer exactly what they want to see and hear, it will make the task of securing your ideal job significantly easier and a lot less stressful
£9.49
CRC Press Artificial Intelligence and Safety
a huge range and FREE tracked UK delivery on ALL orders.
£47.49
Cambridge University Press Business Analytics
Book SynopsisBusiness analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This is the book for upper division and graduate business students with interest in data science, for data science students with interest in business, and for everyone with interest in both. A comprehensive collection of over 50 methods and cases is presented in an intuitive style, generously illustrated, and backed up by an approachable level of mathematical rigor appropriate to a range of proficiency levels. A robust set of online resources, including software tools, coding examples, datasets, primers, exercise banks, and more for both students and instructors, makes the book the ideal learning resource for aspiring data-savvy business practitioners.
£47.49
Cambridge University Press Marketing Channel Management
a huge range and FREE tracked UK delivery on ALL orders.
£33.25
Cambridge University Press Applied Healthcare Economics
£44.64
Cambridge University Press ReImagining Supply Chain Management
£25.64
Taylor & Francis Business in Latin America
Book SynopsisBusiness in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region's opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America.The second edition has been thoroughly revised and updated to include: The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region's cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies ThTable of ContentsIntroduction Part 1: The Business Environment in Latin America 1. The Economic Environment of Latin America Introduction Latin America’s Economic Performance from 2000 to Present Latin America’s International Trade Foreign Direct Investment in Latin America Latin America’s Recovery Post-COVID: Toward a Socially Inclusive and Environmentally Responsible Growth Model Summary 2. The Political and Legal Environment of Latin America Introduction A Snapshot of the Political Environment in Latin America Democracy at Risk Renewed Populism and Authoritarianism The Institutional Environment Corruption in Latin America The Regulatory Environment of Latin America Summary 3. The Competitive Environment of Latin America Introduction The Global Competitiveness of Latin America Latin America’s Role in Global Supply Chains The Structure of Competition in Latin America Summary 4. Demographic Transitions and Population Dynamics in Latin America Introduction Latin America’s Demographic Transition Migration Flows Race and Ethnicity in Latin America Education Urbanization Housing and Households Health Status of Latin America Summary 5. The Sociocultural Environment of Latin America Introduction Latin American Culture Latin American Business Culture National Business Cultures in Latin America The Impact of Culture on Leadership Women Leaders in Latin America Managing Talent in in Latin America Summary 6. Business Risks and Uncertainty in Latin America Introduction A Framework to Understand Business Risk and Uncertainty Economic Risks Political Risks Corruption Crime and Violence Societal Risks Natural and Climate Change Risks Summary: Many Risks, but Also Opportunities Part 2: Business Strategies for Latin America 7. Marketing Strategies for Latin American Consumer Markets Introduction An Overview of the Latin American Consumer Market Understanding Latin American Consumers’ Values Segmenting the Latin American Consumer Market Building a Relevant Brand in Latin America Pricing Strategies for Latin American Consumer Markets Communication Strategies for Latin American Consumer Markets Omnichannel Strategies for Latin America Summary 8. Company Strategies for Firms from Outside the Region Introduction MNC's Challenges and Competitive Advantages in Latin America MNC Regional Strategy in Latin America A Regional Strategy Formulation Framework Regional Strategy Replication and Adaptation A Case of a Global MNC's Regional Strategy Summary 9. Strategic Approaches of Multilatinas and Global Latinas Introduction The Emergence of Multilatinas and Global Latinas The Internationalization of Latin American Firms Multilatinas and Global Latinas: Who Are They? Strategic Approaches of Multilatinas and Global Latinas Multilatinas and Global Latinas: Into the Future Summary 10. The Entrepreneurial Environment of Latin America Introduction Innovation in Latin America The State of Entrepreneurship in Latin America The Entrepreneurial Ecosystem in Latin America Hotbeds of Entrepreneurship Small- and Medium-Size Businesses in Latin America Summary 11. Global and Regional Value Chains in Latin America Introduction Global Value Chains Latin America’s Participation in Global Value Chains Regional Integration and Global Value Chains Firm Perspective on Value Chain Configurations Summary 12. Strategic Opportunities and Risks in Latin America: A Summary Introduction The Business Environment in Latin America Business Strategies for Latin America Strategic Opportunities and Risks in Latin America Concluding Thoughts
£30.59
Taylor & Francis Ltd Managing Public Relations
Book SynopsisThe second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated Executive Viewpoints Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on inTable of ContentsBiographies for Authors of Chapters’ "Executive Viewpoints", Introduction, 1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters, 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches, Appendix A: Template for strategic plans with definitions and examples, Appendix B: Scripts for different types of new-business calls, Appendix C: Observations about agency and nonagency writing exams, Index
£56.04
Taylor & Francis Ltd Leading Transformations
Book SynopsisThe world and its business environments are in a state of constant change. The reality today is that organizations and their leaders are faced with increasingly daunting demands for change and, unless they build organizations that can keep pace with these fast-changing environments, it will be a challenge simply to survive while, at the same time, continuing to thrive and embrace uncertainty and disorder.One effective example of a world-renowned company that survived an existential crisis to become one of the most iconic companies in the world: The LEGO Group. In Building a Global Learning Organization (CRC Press, 2014), the authors showed how to develop and implement a global structure for learning based on the TWI (Training Within Industry) methods. In that book, you learned how the LEGO Group worked on business transformation through changes in organizational learning systems, including new ways of working and other Lean transformational initiatives. Great organizatTrade ReviewThere are many books on change management that provide Do’s and Don’ts and advice, but this book provides practical tools that the LEGO Group has developed and honed to get people to be actively part of the change. These interventions, mostly for workshops, are laid out in train the trainer fashion with detailed guidance on preparation, facilitation and followup. Thanks to the LEGO Group for sharing what you have learned internally!Jeffrey K. Liker, Professor Emeritus,University of Michigan and Shingo Prize winning author of The Toyota WayIn Leading Transformations, author Gitte Jakobson delivers an insightful and invaluable guide on navigating the complex world of managing and leading transformation at one of the most iconic companies in the world: The LEGO Group. Drawing on behavioural science as the foundation to drive successful change, this book delves into the people side of change and how to adopt practical approaches that enable understanding, predicting and influencing of human behaviour. Leading Transformations provides a compelling framework with real-life examples, tools and strategies needed to manage and lead change effectively. Whether you’re a people manager, change practitioner or business leader looking to make a lasting impact, this book will provide you with invaluable insights to develop your own leadership capabilities and accelerate your impact in leading change.Melanie Warner, Head of Solutions EMEA, MindGymMany books have been written on this subject. What makes this book stand out from others is that Gitte has, and is still, living and breathing transformation in her everyday work. As in her previous book, Gitte has the unique ability to combine practice with reflection in a very down-to-earth style that is refreshing. Definitely a great handbook for anyone looking for guidance through a change process in the workplace.Stephen Joseph Burke, Organizational Psychologist Coach,Co-Owner Burke & MarcussenBuilding an organization capable of change and transformation, creating capacity and ability for change, is a task only a person of Gitte Jakobsen's talent and experience could lead. In this important and practical book, she explains the journey she took helping guide LEGO to restore profitability and prepare for future growth in new and existing markets. More specifically, Jakobsen tells us just how she led the process and the ways it transformed one of the best companies on the planet.Patrick Graupp, Owner, Vice President, Senior Master Trainer, The TWI InstituteTable of Contents1. INTRODUCTION: The LEGO® Group and Its Transformations, 2. SIMPLIFY TO GROW: Initial Pilot to Test and Learn, 3. Creating the LEGO® Way of Change, 4. Moment 1 – Getting Ready, 5. Moment 2 – Understanding the Change, 6. Moment 3 – Personalizing the Change, 7. Moment 4 – Navigating the Change, 8. Moment 5 – Living the Change, 9. Conclusion and Visionary View of the Future
£39.99
Taylor & Francis Ltd The Next Leadership Team
Book SynopsisShortlisted in the 2024 Business Book Awards (International Business Book category)CEOs and organizational leaders are only as strong as the teams they build. And yet it is surprising how little practical advice there is for senior leaders on how to create, build, and optimize their teams. Step up The Next Leadership Team.Illustrated with real-life examples from interviews with CEOs, C-Suite members, and headhunters throughout, The Next Leadership Team explains how senior leaders can improve the performance of their leadership teams by identifying clear team approaches, associated team member profiles, and by leading that team. These ideas are brought to life with case studies and interviews with well-known corporations such as ABB, Allianz, Amazon, AXA, Best Buy, Capita, Danone, Deutsche Telekom, Ferrari, Freudenberg, Haier, Hilti, HSBC, Holcim, Huawei, Logitech, Microsoft, Nestlé, Netflix, Nokia, Nordea, Schneider Electric, Tata, Wipro, Trade Review"Full of real-life examples from CEOs on how to create, manage, and incentivize a leadership team, this is a handy book on an important subject: a good leadership team is vital to the success of a business."Thierry Delaporte, CEO and Managing Director, Wipro"A company’s success depends strongly on the leadership team’s qualities and on their effective interaction. Read this book to understand how to build a very effective team of managers and how to lead it to deliver the best results for your company." Mario Greco, CEO, Zurich Insurance"All eyes are usually on the top leaders. And top leaders' behavior is influenced heavily by the CEO. With the top team, it’s the same as with any great performing team, there needs to be trust as foundation and clarity on what is expected including the way of working. The CEO sets the tone, plays a critical role to build and shape the team for whatever purpose (transformation, stability, growth) and sets the direction for the team. If there is too much room for interpretation, no clear approach or the wrong players, things can easily deteriorate and eventually become counterproductive. Therefore the clarity and carrying out of leadership approach of every CEO is essential. This book helps with finding the right one and getting advice. A great practical guide." Stephanie Werner-Dietz, Executive Vice President and global head of human resources, ArcelorMittal and former Chief People Officer, Nokia"This work shows a valuable and flexible approach to leadership. It gets out of the one-size-fits-all, providing a practical and insightful guide on how to build the right leadership team to each individual situation."Adel Al-Saleh, CEO, T-Systems and member of the management board, Deutsche Telekom AG"Building successful leadership teams and structured succession planning must be a key focus of any executive, even more in the ever changing business environment. This book doesn’t only stress the importance, but also explains that it can and must be adapted to the specific business needs."Herman Anbeek, President Europe, Americas and Middle East, gategroup"Performance is all about achieving results through people. That is why this book is so crucial as it emphasizes the role of leadership in building high performing teams. It is written in a very pragmatic and down to earth way which makes it very appealing and easy to read."Magdi Batato, Executive Vice President and head of operations, Nestlé"For me, good leadership is all about people impact – because you, as a leader, have taken the genuine interest and time to understand what motivates, inspires, drives, concerns a person; I strongly believe in servant leaders, it’s what the world needs more of. And reading The Next Leadership Team has provided me with some great food for thought!"Christophe Catoir, President, Adecco, member of the Executive Committee, Adecco Group"I highly recommend this important contribution to the key subject of leadership teams."Laurent Hebenstreit, former CEO Sogefi"The Next Leadership Team is the second masterpiece of the two authors, which translates the commonly used buzzwords on leadership and governance into real business life and instead of presenting management theories, provides practical implementations in modified applications and procedures that can be handled in practice. Here the chair meets the practice and an excellent symbiosis appears."Andreas Joehle, Partner Uffenau Partners and former CEO Hartmann AG "CEOs and executives spend much of their time creating teams that can drive success in the organization. The Next Leadership Team is a valuable guide to doing so. Reading the book, I found many ideas and frameworks for my work and enjoyed reading the down-to-earth style and the examples from around the globe."Jan Jenisch, CEO, Holcim"Highly insightful book to challenge one’s own approach in building a winning leadership team."Kai Konola, CEO, Halton"Markets, competition, regulation etc. are always changing, slowly or quickly, fundamentally or gradually. To provide proactive responses is a permanent challenge. Therefore, composition and decision-making are of central importance for leadership teams."Georg Müller, CEO, MVV Energie AG"A profound and practical account of the view on executive leadership teams. Everything you need to know about selecting, building and optimizing high performing teams." Dr. Stefan Nöken, Supervisory Board Member, former Member of the Executive Board of Hilti Corporation"The time of lone wolves at the top is over. Collaboration, shared ownership and a strong sense of all employees winning together are essential to create sustained success. This book shows how it works."Urs Riedener, former CEO, Emmi "The Next Leadership Team gives a versatile insight how to build a competitive leadership team. I strongly recommend that you read this book."Timo Ritakallio, President and Group CEO, OP Financial Group"Keil/Zangrillo’s concept does not preach a one-size-fits-all leadership model. The leadership reality is complex and situational – they address this well."Jacques Sanche, CEO, Bucher Industries"Composing and evolving effective leadership teams is an art, to which this book provides a systematic framework. Personally, I believe in teams of strong individuals, willing to be stronger together – diverse in multiple dimensions, yet cohesive as a team"Peter Terwiesch, President, Process Automation, ABB"This book is a must-read for any leader who is being faced with major cultural changes or disruptive transformations affecting the whole leadership team. As a leader you find a wealth of practical answers to even those questions you might not have asked before. A great way to learn from other leaders' experience."Heiner Thorborg, Headhunter Table of ContentsPart I: Approaches to leadership teams and situational Cvnstraints 1. Approaches to leadership teams 2. Mapping the leadership team approach with situational constraints Part II: Selecting members to the leadership team 3. How to select leadership team members 4. Selecting team members for different leadership team approaches and situational constraints Part III: Building the team 5. How to initially build the leadership team 6. How leadership approach and situational constraints shape leadership team building Part IV: Optimizing performance 7. Optimizing leadership team performance over time 8. Optimizing performance for different leadership team approaches and in different situations 9. Designing the future of leadership teams
£29.99
Taylor & Francis Ltd eMarketing
Book SynopsiseMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a marketer.The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating success stories, trend impact, and let''s get technical boxes, as well as activities at the end of eacTrade Review"This book gives an in depth understand of the intersection between e-business and e-marketing, including a large amount of real-life examples to enlighten the students."Dr Anne Kristin Sortehaug Ajer, University of South Eastern Norway, Norway.Table of ContentsPart I Digital Marketing in Context1 Past, Present, and Future2 Strategic Digital Marketing and Performance Metrics3 The Digital Marketing PlanPart II Digital Marketing Environment4 Global Digital Marketing 3.05 Ethical and Legal IssuesPart III Digital Marketing Strategy6 Digital Marketing Research7 Consumer Behavior Online8 Segmentation, Targeting, Differentiation, and Positioning StrategiesPart IV Digital Marketing Management9 Product: The Online Offer10 Price: The Online Value11 The Internet for Distribution12 Digital Marketing Communication: Owned Media13 Digital Marketing Communication: Paid Media14 Digital Marketing Communication: Earned Media15 Customer Relationship ManagementAppendix A Internet Penetration Worldwide as of September 30, 2021.Appendix B BibliographyIndex
£52.24
Taylor & Francis Ltd Digital Content Marketing
Book SynopsisDigital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor Table of Contents1. Introduction to Content Marketing; 2. Content Marketing Planning, Execution and Measurement; 3. Content Marketing ideation: How to generate and manage creative concepts; 4. Value Creation Through Digital Content: Informative Value; 5. Value Creation Through Digital Content: Entertainment Value; 6. Value Creation Through Digital Content: Social Value; 7. Value Creation Through Digital Content: User Co-creation Value; 8. Digital Content and Social Media Influencers; 9. Content Curation: Best Practices and Techniques; 10. Content Marketing and Sponsorship; 11. The Dark Side of Content Marketing; 12. Contemporary and Emerging Content Marketing Trends
£137.75
