Description
Book SynopsisTable of ContentsPart I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis. 2. External Analysis: The Identification of Opportunities and Threats. Part II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Internal Analysis: Resources and Competitive Advantage 4. Building Competitive Advantage Through Functional-Level Strategy. Part III: STRATEGIES. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technological Innovation. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Related and Unrelated Diversification. Part IV: IMPLEMENTING STRATEGY. 11. Corporate Governance, Social Responsibility and Ethics. 12. Implementing Strategy through Organization. Part V: Cases in Strategic Management A. Analyzing a Case Study and Writing a Case Study Analysis B. 31 Cases ��� Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.
