Description
Book Synopsis''A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.'' - Kenneth I. Chenault, former chief executive officer, American Express Company
Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale.
But in the unscaled economy, size and scale have become a liability. Today''s most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional ''economies of scale'' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations.
In Unscaled, Hemant Taneja convincingly shows how the unscaled economy
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Fascinating predictions . . . * People Management *
