Description

Book Synopsis

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

  • Current examples and testimonials from across the globe, as well as updated Executive Viewpoints
  • Expanded content on strategic planning, budgeting, and financial statements
  • Detailed commentary on topics relevant to the modern workplace, including remote management
  • Consideration of diversity, inclusion, equity, and access within PR
  • Additional content on the use of analytics and measuring return on in

    Table of Contents

    Biographies for Authors of Chapters’ "Executive Viewpoints", Introduction, 1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters, 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches, Appendix A: Template for strategic plans with definitions and examples, Appendix B: Scripts for different types of new-business calls, Appendix C: Observations about agency and nonagency writing exams, Index

Managing Public Relations

    Product form

    A Paperback by Peter M. Smudde

    £56.04

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    RRP £58.99 – you save £2.95 (5%)

    Order before 4pm tomorrow for delivery by Tue 6 Oct 2026.

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      Book details

      Publisher Taylor & Francis Ltd
      Published 3 February 2023
      ISBN-13 9781032076768
      978-1032076768
      ISBN-10 1032076763
      Also in:
      Business, Finance & Law Business communication, etiquette and presentation Business strategy

      Description

      Book Synopsis

      The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

      • Current examples and testimonials from across the globe, as well as updated Executive Viewpoints
      • Expanded content on strategic planning, budgeting, and financial statements
      • Detailed commentary on topics relevant to the modern workplace, including remote management
      • Consideration of diversity, inclusion, equity, and access within PR
      • Additional content on the use of analytics and measuring return on in

        Table of Contents

        Biographies for Authors of Chapters’ "Executive Viewpoints", Introduction, 1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters, 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches, Appendix A: Template for strategic plans with definitions and examples, Appendix B: Scripts for different types of new-business calls, Appendix C: Observations about agency and nonagency writing exams, Index

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