Description
Book SynopsisWhat does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.The authors'' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of exam
Trade ReviewA highly engaging and empowering strategy text that aims to help students get into the mind of a strategist. * Dr Andrew Wild, University of Nottingham *
Clear, well-written, and with theory and practice interwoven throughout: this is a compelling narrative that flows well and is full of interest. Highly recommended. * Dr Mark Crowder, Manchester Metropolitan University *
The best text about the issues, tools, practice, and implementation of strategy. * Professor Ian Finlayson, European School of Economics *
This is an excellent and comprehensive text which covers all theories and conceptual frameworks in strategic management. * Dr Azhdar Karami, Bangor University *
Table of ContentsPart 1 Defining strategy meaning, process, and outcomes 1: Interpreting strategy 2: A process-practice model of strategy 3: Strategic decision-making in organizations Part 2 Enhance knowledge of context 4: The sustainable strategic organization 5: External environment: macro, industry, and competitive settings 6: Internal environment: resources, capabilities, and activities Part 3 Debate how to scope, compete, and perform 7: Corporate strategy and structure 8: Strategies for achieving competitive advantage 9: Functional strategy and performance Part 4 Shape strategy to context and objectives 10: Strategies for growth 11: Innovation, disruption, and digitalization 12: Competing in a globalized world Part 5 Activate and sustain strategic performance 13: Leading strategic change initiatives 14: Strategic leadership for an ever-changing world
