Business, Finance & Law Books
Forefront Books Game Changer: Our Fifty-Year Mission to Secure
Book Synopsis
£999.99
Taylor & Francis Ltd Globalization in World History
Book SynopsisIn this fully revised fourth edition, this book treats globalization from several vantage points, showing how these help grasp the nature of globalization both in the past and today.The revisions include greater attention to the complications of racism (after 1500) and nationalism (after 1850); further analysis of reactions against globalization after World War I and in the 21st century; more discussion of student exchanges; and fuller treatment of developments since 2008, including the role of the Covid-19 pandemic in contemporary globalization.Four major chronological phases are explored: in the centuries after 1000 CE, after 1500, after 1850, and since the mid-20th century. Discussion of each phase includes relevant debates over the nature and extent of the innovations involved, particularly in terms of transportation/communications technologies and trade patterns. The phase approach also facilitates analysis of the range of interactions enmeshed in globalization, bTable of ContentsPart I: Context 1. Globalization and the Challenge to Historical Analysis 2. Emerging Patterns of Contact, 1200 BCE–1000 CE: A Preparatory Phrase Part II: Early Globalization, 1000–1450 CE 3. The Birth of Globalization? 4. Transition: The Mongol Period Part III: Protoglobalization 5. The Main Features of Protoglobalization, 1500–1750 6. A Late-18th-Century Transition Part IV: Modern Globalization, 1850–1945 7. The 1850s as Turning Point: The Birth of Modern Globalization 8. The Great Retreat, 1914–1945, and a New Transition Part V: Contemporary Globalization: The Most Recent Phase and Its Backlash 9. Contemporary Globalization since the 1940s: A New Global History? 10. A New Retreat? The Signs of Disruption in the 21st Century 11. Conclusion: The Historical Perspective
£35.99
Edward Elgar Publishing Ltd How to be an Academic Superhero: Establishing and
Book SynopsisThis thoroughly revised second edition draws on the author’s decades of observations and experiences in academia, providing insight and responding to the challenges of fostering a successful academic career. Written in a clear and concise style, the book provides fully updated, forthright and practical counsel on achieving and maintaining a successful, balanced career amidst today’s intensifying institutional needs and demands. Iain Hay offers a deep understanding of academic career development from PhD to retirement and in this book addresses a wide range of areas such as writing compelling job applications, handling job offers, academic networking, preserving your public reputation, working with research teams, and how to undertake productive sabbatical leave. The breadth of coverage in this updated book ensures that it will be an excellent resource not only for students and early career academics striving to understand how to establish and cultivate an excellent career path, but also to more senior scholars who are mentoring post graduate students and junior colleagues whilst working to sustain their own careers.Trade Review‘The book’s new edition revisits and builds on the insightful and actionable advice previously given in the already solid first edition. Notably, it adds more nuance to its content, which will make it even more relevant to academics outside of higher education institutions located in English-speaking countries.’ -- Iván Farías Pelcastre, University of Birmingham, UK‘In the context of increasingly challenging and precarious times in higher education, this highly readable 2nd edition offers valuable and insightful advice based on experience and research for lecturers at any stage of their career to reflect upon as they seek to navigate and sustain rewarding and balanced academic careers.’ -- Ruth Healey, University of Chester, UK‘Written as an accessible and thoughtful guide, How to be an Academic Superhero is an essential resource for navigating the many stages of an academic career. From the pre-Ph.D. school selection stage through tenure and retirement, Iain Hay exposes the frequently hidden pathways and challenges of an engaged and successful academic career by emphasizing the importance of planning and imagining one’s individual trajectory while also highlighting the importance of maintaining broader life balance.How to be an Academic Superhero provides relevant examples, current resources and a concise set of strategies for successfully navigating each career stage. Although much is written about early career stages, many fewer resources exist for traversing mid-and-later career opportunities and challenges. Iain Hay leverages his deep experiences across multiple positions in the academy and clearly and concisely distils the essential elements of a well-rounded academic career.’ -- Holly Barcus, Macalester College, US‘An academic career is an increasingly challenging one, and professional success clearly requires a truly vocational level of commitment. In this comprehensive work, Professor Iain Hay, himself a decorated academic superhero, provides a comprehensive and practical guide to realizing excellence in the multiple and complex roles that an aspiring academic must fulfill.’ -- Michael Meadows, Nanjing University, China‘In this volume, Iain Hay, a highly successful scholar in his own right, methodically outlines the steps needed to make oneself into an academic star. This is well-considered advice about the do’s and don’ts of success in the world of researchers, intellectuals, and teachers for those who want to make a living from the life of the mind. In an era of budget cuts, widespread anxiety, and limited opportunities for aspiring scholars, this book offers insightful, practical, and inspiring guidance about how to realize one’s potential as a researcher and teacher. Hay confronts head-on the multiple challenges faced by today’s young academics, and the paths around or through them. I wish I had such a book back when I was a budding scholar.’ -- Barney Warf, University of Kansas, USTable of ContentsContents: 1 Making academic superheroes PART I SETTING OUT AS AN ACADEMIC SUPERHERO 2 Get qualified 3 Find a good adviser 4 Get mentors; get advice 5 Prepare a good CV PART II REFINING YOUR ACADEMIC SUPERHERO CREDENTIALS 6 Focus your powers 7 Make an early impact 8 Get informed and stay current 9 Get known and networked 10 Learn about local cultures and use ‘the system’ PART III APPLYING YOUR ACADEMIC SUPERPOWERS WHERE THEY ARE NEEDED 11 Cultivate high quality referee reports 12 Find the right job 13 Write a compelling job application 14 Perform well at job interviews 15 Manage job interview failure and success PART IV PERFORMING AS AN ACADEMIC SUPERHERO 16 Manage your career 17 Manage your time 18 Publish papers 19 Publish a book (or two) 20 Speak 21 Secure funding 22 Attract postgraduate students 23 Join or start a research team 24 Teach well 25 Think about university service and leadership positions 26 Find a voluntary role 27 Consider consulting 28 Get recognized PART V PRESERVING YOUR ACADEMIC SUPERPOWERS 29 Review your performance 30 Take sabbatical 31 Get refreshed 32 Sustain collegiality 33 Preserve your public reputation 34 Stay happy and healthy 35 Manage disruptions, interruptions and transitions successfully 36 Conclusion: acknowledging dual strands of success for your academic career References Index
£30.35
John Wiley & Sons Inc The Unlucky Investors Guide to Options Trading
Book Synopsis
£15.29
Cambridge University Press Artificial Intelligence
Book SynopsisAn essential companion for understanding the decision theory underlying artificial intelligence, how to model the impacts of artificial intelligence on economic growth, productivity, labour markets and inequality, and how to make sense of the debate whether AI poses an existential risk.
£34.99
Pearson Education Limited Be Your Own Financial Adviser Manage your
Book SynopsisJonquil Lowe is an economist and Senior Lecturer in Economics and Personal Finance at The Open University, where she combines creating courses about personal finance, researching key issues such as access to financial services and the impact of macroeconomics changes on financial planning, and working as a consumer advocate on various industry bodies. A former head of money research at the consumer organisation, Which?, Jonquil holds a diploma in financial planning and is an associate member of the Chartered Institute of Securities and Investments. She has been authoring books on personal finance for over 30 years. Current titles as author, co-author and/or editor include The Good Retirement Guide, published by Kogan Page; Essential Personal Finance: A Practical Guide for Employees and A Practical Guide to Financial Services: Knowledge, Opportunities and Inclusion, both published by Routledge.? Trade Review‘Be Your Own Financial Adviser is a really good introduction to financial planning. It also explains everything in English, unlike some professional financial advisers I can think of.' Isabel Berwick, Personal Finance Editor, The Independent Table of ContentsPART 1 PLANNING AND ADVICE 1 Financial planning 2 Do you need an adviser? 3 Avoiding scams PART 2 PLANNING FOR PROTECTION 4 Protecting your income 5 Protecting your family 6 Health and care PART 3 BUILDING AND MANAGING YOUR WEALTH 7 Somewhere to live 8 Building a pension 9 Retirement choices 10 Saving and investing 11 Managing your wealth 12 Passing it on
£21.59
Kogan Page Reality Check
Book SynopsisJeremy Dalton is a leading expert on emerging and immersive technologies. He is the Head of Immersive Technologies at PwC and also sits on the Advisory Board of SXSW and Immersive Tech Africa. He works closely with the European Media and Immersion Lab as an independent advisor. As a technology expert, he has featured in global media outlets including the FT, the Economist, and the BBC. He is based in Austin, Texas.
£19.79
Little, Brown Book Group Start and Run a Gardening Business 5th Edition
Book SynopsisYou don''t need pots of money to start your own gardening business. With this book and a willingness to learn, you could soon be enjoying a profitable and enormously satisfying career doing something you love.Whether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a successful all-year-round gardening business, this book will show you how. It covers: - Preparing your business plan- Getting kitted out- How to find work - and keep it- What services to offer and planning the gardening year- Book-keeping for gardeners- How to get commercial contracts and provide estimatesStart a business doing something you love with this accessible guide to building a profitable gardening business
£16.99
Dorling Kindersley Ltd The Economics Book
Book Synopsis
£16.99
Kogan Page Neuroscience for Change at Work
Book SynopsisTibisay Vera is the UK Director of the Academy of Neuroscience and Education and the Founder and Director of Sparkling Performance. She designs and delivers programmes in applying neuroscience to change management and how to improve wellbeing during times of transformation.Melanie Franklin is a globally recognized thought leader in change management, the Director of Agile Change Management Ltd and Founder of the Continuous Change Community. She is the author of Agile Change Management, also published by Kogan Page
£33.24
Quercus Publishing Don't Get a Job…Make a Job New Edition: Inventive
Book SynopsisIs it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? The most ingenious and driven designers have found ways of making opportunities for themselves across the creative disciplines - ways you can learn from too.Don't Get a Job?... Make a Job celebrates the various strategies that the next generation of creatives are taking to gain exposure and define their own success. This revised edition includes inspirational advice and a new chapter on making a difference, features new stories from 13 innovative designer-entrepreneurs, and checks in with many of the original creatives from the first edition.
£18.00
Princeton University Press A War on Global Poverty
Book SynopsisTrade Review"Winner of the Myrna F. Bernath Book Award, Society for Historians of American Foreign Relations""Meyerowitz's narrative puts into dialogue the usually separate histories of development doctrine, post-1960s leftism, global feminism, and the economics of microcredit. . . . A War on Global Poverty fills an important gap in the literature."---Nils Gilman, Journal of American History"Joanne Meyerowitz’s A War on Global Poverty: The Lost Promise of Redistribution and the Rise of Microcredit makes clear that the US welfare state has always had an international dimension. We can’t understand how the social safety net eroded without examining its reach abroad."---Maia Silber, Chicago Review"Meyerowitz rightly foregrounds the significance of gendered notions of uplift and empowerment in remaking international aid." * Boston Review *
£18.04
Edward Elgar Publishing A Modern Guide to Austrian Economics
Book Synopsis
£32.25
Taylor & Francis Ltd Writing and Editing for Digital Media
Book SynopsisIn this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling.Carroll explains and demonstrates how to effectively write for digital spaces and combines hands-on, practical exercises with new material on podcasting, multi-modal storytelling, misinformation and disinformation, and writing specifically for social media. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Broadened in scope, this new edition also speaks to writers, editors, public relations practitioners, social media managers, marketers, as well as to students aspiring to these roles. Updated with contemporary examples and new pedagogy throughout, this is the ideal handbook for students seeking careers in digital media, particularly in content development and digital storytelling.It is an essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for these ever-evolving fields and professions.This book also has an accompanying eResource that provides additional weekly activities, exercises, and assignments that give students more opportunity to put theory into practice.Table of Contents1. Writing for Digital Media: Laying the Foundation 2. Editing for Digital Media: Storytelling Strategies 3. Writing for Digital Media II: Tools & Techniques 4. Editing for Digital Media II: Creating the User Experience 5. Digital Storytelling: Generating Ideas & Publishing the Story 6. Doing Journalism 7. Responsible Advocacy: Public Relations and Social Media Management 8. Multimodal Storytelling: The Medium is the Message 9. Misinformation & Disinformation: Credibility in a "Post-truth" Age 10. Knowing the Law: Intellectual Property, Libel & Privacy
£46.54
Columbia University Press Energy and Environment in India
Book SynopsisJohannes Urpelainen provides an expert guide to India’s energy and environmental issues that incorporates both domestic and global perspectives. He details how unequal economic development and rapid population growth have brought the country to its current state.Trade ReviewUrpelainen provides a social and historical context for the development of India’s environment and energy policy since independence. Not many books do this in an approachable manner, and hence Energy and Environment in India is a welcome intervention. The book convincingly makes the case that meeting India’s growing energy needs sustainably is central to maintaining the global carbon budget. -- Kaushik Deb, Columbia UniversityUrpelainen’s analysis addresses two of 21st century India’s most entrenched, interrelated policy and political challenges: expanding energy access while also protecting a fragile environment. The volume, which deftly situates these problems within their complex social, political, and historical settings, will be equally valuable for researchers, students, and policymakers. -- Sunila S. Kale, University of WashingtonThe book convincingly argues that to produce fair, equitable, and sustainable outcomes for almost two billion Indians, the country must strive for a sustainable future through democratic norms. It’s a great reference book to understand India’s domestic issues and its role in the global energy and environment politics. * The Hindu *An excellent model through which we might argue for the utility of history in environment and energy policy. * H-Environment *Table of ContentsIntroduction1. Foundations and History2. Economic Growth and Environmental Degradation3. Governance and Policy4. Flexing Muscle in Global Environmental Politics5. The Future of Energy and Environment in IndiaNotesBibliographyIndex
£22.50
Elsevier Science & Technology Project Finance in Theory and Practice
Book SynopsisTable of Contents1. An Introduction to the Theory and Practice of Project Finance 2. The Market for Project Finance: Applications and the Sectors 3. Project Characteristics, Risk Analysis, and Risk Allocation 4. The Role of Advisors in a Project Finance Deal 5. Valuing the Project and Project Cash Flow Analysis 6. Financing the Deal 7. Legal Aspects of Project Finance 8. Credit Risk in Project Finance Transactions Case Studies 1. Cogeneration 1 2. Italy Water System 3. Odebrecht Norbe Drilling VIII/IX 4. Watercraft Capital 5. Viveracqua Hydrobond 6. Quezon Power Ltd. Co. Appendix: The Structure and Functioning of the Simulation Model Introduction
£999.99
New Classics Library Elliott Wave Principle: Key to Market Behavior
£999.99
Kogan Page Ltd Social Media Strategy
Book SynopsisJulie Atherton, MBA, based in Bristol, UK, is the founder of the social media advisory and marketing consultancy Small Wonder. As a public speaker, consultant and strategist, she has 30 years' experience working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. She lectures in social media on university MBA programmes and trains marketing professionals in digital, brand, social media and content marketing. Her book B2B Social Selling Strategy, is also published by Kogan Page.Trade Review"While social media platforms may evolve and change, the fundamental principles of effective social media strategy remain relevant. This book focuses on these timeless principles, providing you with a solid foundation that can be applied across different platforms and adapt to future trends." * Paul Wickers, CEO and Founder, Huggg *"A breath of fresh air to creatives who thrill to the freeing constraints of a carefully considered and thoughtfully defined social campaign strategy. This is 30 years' experience and expertise from a social pioneer distilled into an easy-to-navigate guide, updated with provocative interviews and illustrated with compelling case studies. It's not just a handbook on how to develop strategy. It's a handbook on how to inspire breakthrough campaigns that use social media to activate the power of the brand, leverage the differences between social networks and unleash the power of one-to-millions marketing. Not for the sake of awards. Or even campaign KPIs. But for enduring brand, business and customer value." * Debi Bester, Founder & Chief Innovation Officer, Department of Change *"Social media without the strategy is just, 'stuff'. Avoid this by using Julie's book and the principles in it as your North Star, creating social campaigns that deliver both commercial and creative value for the brands and organisations you work with." * Emma Perrett, Strategy Consultant, Industry Unlimited *"This new edition is an essential, encyclopaedic tool that offers actionable guidance supported by real-world examples and insights, making it an indispensable guide for achieving success in an ever-changing social media landscape. Julie's expertise is evident throughout, making this edition an invaluable resource for anyone from experienced leaders to those just getting started." * Deborah Womack, Marketing Transformation Leader, and Founding Member of BRiM (Black Representation in Marketing) *"Julie's analysis and insight into the contemporary social media landscape is enlightening and entertaining - and chock-full of real-world examples any brand manager operating in the modern social space can live and learn by. From reputation management, to influencer and advocacy activity, Social Media Strategy packs in interviews, case studies and takeaways which are both illuminating and practical." * Tom Dennis, Head of Content Marketing, English Heritage *"The first book opened our eyes to the importance of social media to achieve our business aims. In this second edition, Julie has taken this to another level with invaluable learning and expert insights, a perfect mix in today's world." * Thomas Pinington, Managing Director, Pinington *"Social media continues to move at a dizzying pace, and this timely and inspiring second edition guides readers using solid strategic principles that are timeless. It offers practical advice on how to understand markets and consumers to create compelling campaigns, where social media is intrinsic to wider business objectives. Case studies and examples are supported by fascinating and candid interviews, and theory is clear and can be easily applied. A must-read for anyone interested in how to design and deliver successful social media strategy." * Tamsin McLaren, Senior Lecturer in Marketing, University of Bath, UK *"Social media marketing is no longer optional, and those who use it without a clear underpinning strategy run the risk of losing ground to those who do. Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text. I strongly recommend that any marketer worth their salt should have a copy of this book on their shelf." * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *"Social Media Strategy brings together traditional models with the most current of social trends. This is a must read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector." * James Eder, business coach and Co-founder, Student Beans *"A must for anyone engaged in social media. This book manages to be both at the cutting edge, forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job." * Adam Fulford, Strategic Consultant, The Thread Team *"This is so much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels Julie has created a mini marketing handbook too. It's held together by her strong but simple ABC (audience, brand, campaign) model, and usefully covers social in the context of important marketing practices like brand purpose, behavioural economics, and customer journey planning. Interspersed with case histories and interviews with marketing leaders, it was a great read." * Mark Runacus MBE, Strategist, Acting Chair of Outvertising *"In this new edition Julie Atherton shares her extensive experience and continues to de-mystify the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies. The new edition adds up-to-date case studies and covers the impact of emerging AI technologies. The book remains exceptional in linking this to wider marketing strategy and deals effectively with the difficult issue of the development of the brand in social media. I have no hesitation in recommending the book for all those interested in understanding and developing the opportunities for effective customer engagement in this fast moving and fascinating world." * Matthew Housden, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *"This is a powerful and practical social media strategy guide to what makes truly great work, how to implement it and importantly how to measure it. An essential read for anyone who wants to implement successful social media campaigns. Highly recommended." * Pete Markey, Chief Marketing Officer, Boots UK *"This book is the perfect guide to the contemporary digital culture that we are all now immersed in. Social media marketing is now such a huge influence within the consumers choice of brands and customer engagement, that this book is an essential tool in understanding it. On a personal note, Julie has been a huge supporter of our degree course and is a highly knowledgeable and informed person within the realms of social media." * Lee Thomas, Course Leader B.A. ( Hons ) Advertising, University of South Wales *"This new edition successfully combines the theoretical and practical, balancing updated, contemporary cases and interviews with a pragmatic readable approach. It will help anyone in business (or studying it) navigate the rapidly changing technological and social media landscape. The book knits together business purpose with customer/audience understanding, to provide a solid strategic base for successful social media and/or influencer activity. An important read for anyone in the business." * Professor Donald Lancaster, MBA Programme Director, University of Exeter *"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause." * Susan Walkley, Managing Director, Public Relations & Creative Comms, Havas Life Medicom *Table of Contents Chapter - 00: Introduction – How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement – How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started – Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience – Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence – How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns – A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success – How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities – Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR – A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social – What will happen next?;
£28.49
Pearson Education Double Your Price The Strategy and Tactics of
Book Synopsis Professor David Falzani MBE is a serial entrepreneur, business consultant and non-executive director. He began his career as an engineer at IBM, before joining a Silicon Valley style start-up, Madge Networks, which grew from 240 employees to 2,000 in 3 years and IPO'd on the NASDAQ. This experience led him to study for an MBA at The Wharton School (USA) and SDA Bocconi (Italy). He has been a mentor and/or trainer for growth programmes at Nottingham University, and Oxford University Saïd Business School, as well as Royal Academy of Engineering's Leaders in Innovation Fellowship and Enterprise Hub overall, supporting over 2,000 companies. David is a Professor at Nottingham University Business School's Haydn Green Institute and has published more than 60 articles and blogs. Trade Review“This book is a must read for anyone considering pricing for their products. With price often neglected in the rush for growth, Falzani highlights the long-term implications for cash, margins, profitability and ultimate value of the company, as well as providing a toolkit to address the thorny issue of pricing.” Dr Andy Phillipps, Co-founder of Booking.com “One of the biggest challenges start-ups face is defining a route to market for innovative products and services. Understanding pricing lies at the heart of a successful commercialization strategy and this book provides an excellent basis for decision making. David Falzani takes the reader from the fundamentals of pricing all the way to the impact of subtle pricing changes on the success of the business. An essential read for entrepreneurs.” Simon Barnes PhD, Managing Partner, Tate & Lyle Ventures LP "At last, a practical book on pricing. I enjoyed it so much I read it in one sitting, and think it's essential reading for every start up or large corporate alike." Henning von Spreckelsen, Management Board, Small Business Charter and Fellow, Royal Academy of Engineering “This is a must-read for any business owner who wants to succeed and create a sustainable business. Professor Falzani is a regular contributor to our readers and this book reflects the wealth and depth of valued business insight and wisdom he has to share.” Christina Lattimer, Founder of People Development Magazine “The most exciting book on pricing I have read. If you're feeling nervous about setting prices, this practical book will help you make better pricing decisions and avoid typical mistakes so companies can be profitable, reinvest and grow sustainably.” Steve Cleverley PhD, CEO, Oxentia Ltd (a spin-out of Oxford University Innovation) “Price is the most often neglected of the 4 Ps of marketing - this book finally fixes that.” Michael Hughes MBE, Founder, Silicon Valley Internship Programme, and Co-Founder, LoopUPTable of Contents Why is price so important for success? Why under-pricing is a key business error Pricing 101: the basics – plus some surprises Why price should almost never be ‘cost-plus' Value and price: how the relationship is changing Unlocking growth: would you like a bank account that pays 25% interest? Doubling your price: Price as an agent of growth Framing and priming: they're all around us Other strategies for pricing Can you double your price? Increasing differentiation: The role of brand Real price is not equal to stated price Money on the table: pricing menus, on-sell and up-sell Day rate vs total Use bundling Establishing multiple price points and pricing runways Managing over-demand Get premium customers to self-identify Carry out experimental ‘tests' in the market Using framing and priming Remember to revisit price often, if not continuously 10. On the road to success
£19.99
Cambridge University Press The Collapse of Nationalist China
a huge range and FREE tracked UK delivery on ALL orders.
£30.00
Oxford University Press Australia Better Brand Health
Book SynopsisThe book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.Table of ContentsApplying the Laws of Growth to Brand Health TrackingBrand AwarenessBrand Attributes: SelectionBrand Attributes: MeasurementMental Availability and Category Entry PointsMental Availability: Measurement and MetricsBrand Attributes: AnalysisBrand AttitudeCategory Buying BehaviourBrand BuyingMeasuring Exposure to Marketing ActivityWord-of-MouthThe Rise of the Machines?What about Physical Availability?A Final Note
£19.94
Taylor & Francis Ltd How to Read Economic News
Book SynopsisClosely examining how the news media reports economic and financial matters, this book equips students with solid methodological skills for reading and interpreting the news alongside a toolkit for best practice as an economic journalist. How to Read Economic News combines theory and practice to explore the discourse surrounding economics in the mass media and how this specialised form of reporting can be improved. Beginning by introducing major concepts such as financialised economic reporting, media amnesia and loss of trust, the book goes on to help students to interpret, understand and analyse existing news discourse and to identify subtle biases in news reports stemming from hegemonic belief systems. The final section puts this analytical knowledge into practice, providing students with methods for the critical production of news and covering such skills as identifying newsworthiness, story sourcing, achieving clarity, and using complex datasets in news stories. <Table of ContentsList of Figures List of Tables List of ContributorsChapter 1: Introduction – How to Read Economic NewsHenry SilkeFergal QuinnMaria Rieder Part I: Connecting economic theory, ideology and journalismChapter 2: Economic Imaginaries, Economics Theories And The Role Of Economic Journalism Hendrik TheineChapter 3: What can journalism learn from Heterodox EconomicsAndrea GrisoldChapter 4: Ideology, Economics and JournalismHenry SilkeChapter 5: Journalism Studies and Crises: Economic, Environmental and Political - Towards a political Economic Approach.Paschal PrestonPart II: Methodological approaches for evaluation of economy-related media outputChapter 6: Using Content Analysis to study Economic JournalismFergal QuinnMuireann PrendergastChapter 7: Analysing Economic News Sources: Who gets to speak? Henry SilkeChapter 8: Corpus Linguistics and Economic Media researchBrian ClancyElaine VaughanChapter 9: Breaking Down the Discourse, Exposing Power in Economic Journalism – Critical Discourse AnalysisMaria RiederHendrik TheineChapter 10: Deconstructing Economic Discourses on Broadcast NewsCiara GrahamBrendan O’RourkeChapter 11: Deconstructing Discourse: Applying Interview Research in the Economic NewsroomSophie KnowlesNadine StraußChapter 12: Researching Audiences: Understanding how economic news is receivedMike BerryPart III: News production: Best practices for investigating economic and business stories Chapter 13: Making sense of economic dataDonal PalcicDarragh FlanneryChapter 14: Economic news approachesAudrey GalvinBrian HurleyChapter 15: Where theory meets practice - tips for BETTER economic journalism Fergal QuinnMaria RiederHenry SilkeIndex
£35.99
Taylor & Francis Ltd The Legality of Economic Activities in Occupied Territories
a huge range and FREE tracked UK delivery on ALL orders.
£37.99
Taylor & Francis Ltd Geostatistics for the Mining Industry
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
McGraw-Hill Education International Accounting ISE
Book SynopsisThe 6th edition provides an overview of the broadly defined area of international accounting. It focuses on the accounting issues related to international business activities and foreign operations and provides substantial coverage of the IASB and IFRS. Its unique benefits include up-to-date coverage of relevant material; extensive numerical examples; two chapters devoted to the application of IFRS; and coverage of nontraditional but important topics such as management accounting issues in multinational companies, international corporate governance, and corporate social reporting. Distinguishing features include excerpts from recent annual reports to demonstrate differences in financial reporting practices across countries and financial reporting issues especially relevant for multinational corporations. Available with Connect with SmartBook and End-of-chapter assignments help students develop their analytical, communication, and research skills.Table of ContentsChapter 1:Introduction to International Accounting Chapter 2:Worldwide Accounting Diversity Chapter 3: InternationalConvergence of Financial Reporting Chapter 4:International Financial Reporting Standards: Part I Chapter 5:International Financial Reporting Standards: Part II Chapter 6:Foreign Currency Transactions and Hedging Foreign Exchange Risk Chapter 7:Translation of Foreign Currency Financial Statements Chapter 8:International Taxation Chapter 9:International Transfer Pricing Chapter 10:Management Accounting Issues in Multinational Corporations Chapter 11:Auditing and Corporate Governance: An International Perspective Chapter 12: International SustainabilityReporting
£58.89
Legare Street Press The Theory Of Money And Credit
£30.35
HarperCollins Focus Leading through Disruption
Book Synopsis#2 WALL STREET JOURNAL BESTSELLER, PUBLISHERS WEEKLY BESTSELLER, and a USA TODAY BESTSELLER“Andrew Liveris takes us on a masterclass in collaborative, forward-looking leadership. — Richard Branson, Founder, The Virgin GroupIn Leading Through Disruption, Andrew Liveris provides a new leadership paradigm for resilience and agility in a rapidly changing world. This book is a must-read guide for leaders in various sectors who are keen on not only ensuring current success, but protecting the planet’s future for everyone. Liveris, who was recently chosen to lead the Brisbane 2032 Olympic Organizing Committee and is former Chairman and CEO of The Dow Chemical Company, presents a variety of powerful tools that will enable you to tackle any problem quickly and responsively, with an eye to creating a more equitable, sustainable future. In these pages, you will learn how to:Create anTrade Review'A sweeping read that combines historic context with behind-the-scenes accounts to give aspiring and C-suite leaders practical, strategic tools to navigate our complex world and serve multiple stakeholders. Leading through Disruption is an ambitious exploration of how the past has shaped the unique leadership our world needs now.' * Ginny Rometty, Former Executive Chairman and Chief Executive Officer, IBM *'Andrew Liveris offers a set of principles, lessons and skills any leader should learn--and they come with all the more authority and insight given his illustrious career across industries and around the world for many decades.' * Tony Blair, Former Prime Minister of the United Kingdom *'By turns practical and insightful, Andrew's resilience and depth of experience in a rapidly changing world shine through in Leading Through Disruption. There are many important lessons shared in this book, which are instructive and apply to all of us.' * Jamie Dimon, Chairman and CEO, JPMorgan Chase *'For those interested in dealing with the challenges of leadership in the modern age, Andrew Liveris has written a cannot-put-it-down primer. I cannot recommend this leadership guide too highly.' * David Rubenstein, Co-Founder and Co-Chairman, The Carlyle Group *'In a world full of uncertainty -- politically, economically, and environmentally -- Andrew Liveris shows that, under the right leadership model, we can bring all stakeholders across the global spectrum to the table to plan out a better future.' * Henry Kravis, Co-Founder, KKR & Co. Inc. *'Leaders in today's volatile world have much to learn from this book. Andrew Liveris transformed Dow into a global market leader, while placing a major emphasis on sustainability. He is truly a citizen of the world with an ability to transcend cultural differences. He is able to work with heads of state, regulators, customers, and stakeholders around the world, while maintaining a relentless, results-oriented management focus.' * Hank Paulson, Former United States Secretary to the Treasury *'Throughout his career, Andrew Liveris has been adept at building multi-sector collaborations to benefit the private sector, the not-for-profit sector, and the planet. Leading Through Disruption distills his lessons into an indispensable guidebook.' * Indra Nooyi, Former Chief Executive Officer and Chairperson, PepsiCo *'To master systemic transformation goes far beyond managing change. Andrew Liveris' book equips the reader with the intellectual and pragmatic framework to succeed in the new corporate environment where permanent disruption is the prerequisite for success.' * Klaus Schwab, Founder, World Economic Forum *
£17.00
Oxford University Press The Origins of Inequality
Book SynopsisJoseph Stiglitz has had a remarkable career. He is a brilliant academic, capped by sharing the Nobel Memorial Prize in Economics and the Nobel Peace Prize, and honorary degrees from Harvard, Cambridge, Oxford and more than fifty other universities, and elected not only to the National Academy of Sciences and the American Academy of Arts and Letters but the Royal Society and the British Academy; a public servant, who served as Chair of President Clinton''s Council of Economic Advisors and Chief Economist and Senior Vice President of the World Bank, headed international commissions for the UN and France, and was awarded the French Legion of Honor and Australia''s Sydney Peace Prize; a public intellectual whose numerous books on vital topics have been best sellers. What brought him to economics were his concerns about the inequality and discrimination he saw growing up. Wanting to understand what drives it and what can be done about it has been his lifelong passion. This book gathers toge
£29.75
Thomas Nelson Publishers The InsNOuts of InNOut Burger
Book SynopsisUSA TODAY BESTSELLER WALL STREET JOURNAL BESTSELLERDiscover the official story of In-N-Out Burger––how three generations have created a thriving, family-owned company, why its fans are so wildly loyal, and what led to its explosive growth and evolution into an iconic part of American culture––as told by In-N-Out Burger’s president, Lynsi Snyder.When Lynsi Snyder''s grandparents founded In-N-Out Burger in 1948, they built it with a passion for quality and service that Lynsi embraced at a young age. After starting as a store associate at age seventeen, she then worked in other departments, gaining first-hand experience with almost every aspect of the family business until she became president in 2010. She has led the company through explosive growth––today, there are three-hundred and eighty stores and counting––and is deeply committed to the well-being of the
£17.00
LEGARE STREET PR Appreciation And Interest
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Stanford University Press ReversingDeforestation
Book SynopsisDire reports of surging deforestation in the Brazilian Amazon appear often in international headlines, with commentators decrying the destruction of tree-covered habitats as an act of environmental vandalism. Although forest losses are alarming, broader trends are bending in the direction of forest recovery. In this book, Brent Sohngen and Douglas Southgate address the long-term recovery of forests in Latin America. The authors synthesize trends in demography, agricultural development, and technological change, and argue that slower population growth and increasing crop and tree yieldsin conjunction with protecting local ownership of natural resourceshave encouraged forest transition. This book explores how market forces, ownership arrangements, and the enforcement of property rights have influenced this shift from net deforestation to net afforestation.Forest transitions have happened before, such as the recovery of tree-covered habitats in Europe and the United States. Sign
£21.59
Berrett-Koehler Publishers The Power of Agency
Book Synopsis
£19.55
Bloomsbury Publishing PLC Business and Society
Book SynopsisCorporations dominate our worlds. They employ us, sell to us and influence how we think and who we vote for. All aspects of this relationship are explored, from an historical analysis of the spread of capitalism to the regulation, ethics and exclusionary implications of business in contemporary society. The book also examines how corporate power and capitalism might be resisted and outlines a range of alternatives, from the social economy through to new forms of open access or commons ownership. This second edition includes new chapters that explore how global crises such as the Covid-19 pandemic and the climate emergency have exposed tensions within and among national business systems. It also addresses the need for new ways of holding business accountable in the era of digital platforms like Facebook, Google and Amazon, which use algorithmic personalization to exert private control over the infrastructure of our societies.Trade ReviewBeing critical of business is not the same as being against business. It is clear that contemporary capitalism is producing climate change, ecological destruction and massive inequalities. If you want a book that shows you how we got here, and what to do about it, begin with this excellent guide. * Martin Parker, University of Bristol, UK *Business and Society stands out for its refreshingly critical take on corporate capitalism's history, nature, and political economy. As insightful as it is comprehensive, this is a must read for students of today’s globalized corporate capitalism and the role that corporations play within it. * Joel Bakan, author of The New Corporation: How ‘Good’ Corporations are Bad for Democracy *Table of Contents1. A critical introduction to business and society Kean Birch, Audrey Laurin-Lamothe and Sonya Marie Scott 2. The emergence of capitalism in Western Europe Mark Peacock 3. The spread of capitalism Kean Birch and Caroline Shenaz Hossein 4. Markets and economic order Mark Peacock 5. Economics, capitalism and business : the orthodoxy Sonya Marie Scott and Mark Peacock 6. Political economy and critiques of capitalism : heterodox perspectives Sonya Marie Scott 7. The corporate revolution Kean Birch and John Simoulidis 8. Corporate governance Alberto Salazar 9. Corporate responsibility Kean Birch 10. Corporate power Kean Birch 11. Corporations and financialization Audrey Laurin-Lamothe and Richard Wellen 12. Corporations and market power in the 21st century John Simoulidis 13. Global economy and varieties of capitalism Kean Birch and Richard Wellen 14. Global governance Kean Birch and Richard Wellen 15. Global migration and immigrant-led business Salewa Olawoye-Mann 16. Global environmental change Kean Birch 17. Global disorders and crises Sonya Marie Scott 18. Business, regulation and policy Richard Wellen and Alberto Salazar 19. Ethics and business Mark Peacock, Richard Wellen and Kean Birch 20. Business and social exclusion Caroline Shenaz Hossein 21. Resistance and alternatives to corporate capitalism Kean Birch and John Simoulidis 22. Social and solidarity economy Caroline Shenaz Hossein 23. From sharing economy to surveillance capitalism Richard Wellen, Kean Birch, Salewa Olawoye-Mann 24. Conclusion Richard Wellen and Sonya Marie Scott
£21.84
Goodfellow Publishers Limited An Introduction to Sustainable Tourism
Book Synopsis* New edition fully updated and revised with new chapters on regenerative tourism and disruptors including the impact of COVID-19 * Combines theoretical and applied knowledge with a scaffolded learning approach to develop student knowledge, all illustrated with real world case studies; * Looks at the whole tourism supply chain to provide an integrated perspective of sustainability in tourism; * Lists practical tools and industry-relevant certifications. Fully revised and updated for a second edition Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It now includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 as well as new material on systems thinking, influencing behaviours and green marketing. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks: * How does policy encourage or discourage sustainability? * How do intermediaries influence the sale of sustainable tourism? * What are the operator’s concerns, how do tourists themselves respond to it? * What are the values of sustainability in tourism and what are the impacts ‘trade-offs’ to the tourist experience? Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism. An Introduction to Sustainable Tourism is an essential text for tourism students across all levels, undergraduate and postgraduate studies.Table of ContentsSection 1 Introduction: Ch 1 Definitions and Origins; Ch 2 Challenges to Implementing Sustainability Practices in Tourism; Ch 3 Impacts of tourism; Section 2Managing for Sustainability: Ch 4 Sustainable Tourism Policy Frameworks; Ch 5 Governance and Partnerships; Ch 6 Ethics and Values; Ch 7 Measures and Tools; Ch 8 Operationalizing Sustainable Tourism; Section 3 Future of Sustainable Tourism: Ch 9 Disruptors including COVID19; Ch 10 Change and Innovation; Ch 11 Regenerative Tourism; Ch 12 Concluding Remarks; Index
£35.14
Pearson Education Fundamentals of Multinational Finance Global
Book SynopsisMichael H. Moffett is Continental Grain Professor in Finance at the Thunderbird School of Global Management, where he has been since 1994. He has also held teaching or research appointments at Oregon State University (1985 to 1993), the University of Michigan, Ann Arbor (1991 to 1993), the Brookings Institution, Washington, DC, the University of Hawaii at Manoa, the Aarhus School of Business (Denmark), the Helsinki School of Economics and Business Administration (Finland), the International Centre for Public Enterprises (Yugoslavia), and the University of Colorado, Boulder. Moffett received a BA (Economics) from the University of Texas at Austin (1977), an MS (Resource Economics) from Colorado State University (1979), an MA (Economics) from the University of Colorado, Boulder (1983), and a PhD (Economics) from the University of Colorado, Boulder (1985). He has authored, co-authored, or contributed to a number of books, articles and other publications. He has coauthoTable of ContentsPART 1: GLOBAL FINANCIAL ENVIRONMENT Multinational Fin Mgmt: Challenges & Opportunities The International Monetary System The Balance of Payments Financial Goals and Corporate Governance PART 2: FOREIGN EXCHANGE THEORY & MARKETS The Foreign Exchange Market International Parity Conditions Appendix: An Algebraic Primer to Parity Conditions Foreign Currency Futures & Options Interest Rate Derivatives & Swaps Exchange Rate Determination & Forecasting PART 3: FOREIGN EXCHANGE EXPOSURE Transaction Exposure Translation Exposure Operating Exposure PART 4: FINANCING THE GLOBAL FIRM The Global Cost and Availability of Capital Funding the Multinational Firm Multinational Tax Management International Trade Finance PART 5: FOREIGN INVESTMENTS & OPERATIONS Foreign Direct Investment & Political Risk Multinational Capital Budgeting & Cross-Border Acquisitions Answers to selected end-of-chapter problems
£61.99
HarperCollins Publishers The Times Queen Elizabeth II Commemorating her
Book SynopsisFrom young princess to internationally revered head of state, Queen Elizabeth has always fascinated and intrigued. This fully updated second edition celebrates and remembers the glorious reign of Britain’s longest-serving and much cherished monarch.
£30.23
HarperCollins Publishers Total Reset
Book SynopsisSay goodbye to the religion of work and hello to a more balanced lifeDo you lie awake worrying about Monday mornings?Find yourself checking work emails on the weekend?Does career progression feel like a pipedream?In Total Reset Ireland's leading career psychologist Sinéad Brady is here to show you that your job doesn't have to make you feel this way, and that by resetting your relationship with work you can take back control of your career, and your life.The key to making this change? A fundamental shift in how we think about work and the part it plays in our lives. To do this, we'll need to debunk age-old myths that influence our decisions like the idea of the work-life balance' look at how key moments in our working life can come to define us, and reassess our true priorities.Total Reset offers invaluable insight and practical methods to help you break free from the past and excel in your career, without sacrificing the joy in the rest of your life.
£13.49
Yale University Press The Wall and the Bridge Fear and Opportunity in
Book SynopsisAn informed argument for an economic policy based on bridges of preparation and adaptation rather than walls of protection and exclusionTrade Review“Given the tight global labour market, [Hubbard’s] points on training workers—that corporations benefit in the long term by investing in the development of their workers—are timely. The upshot is that to flourish, we all need to build bridges. Government policy must play a central role, while businesses must invest in its people and communities.”—Financial Times“Those who gain from change need to compensate the losers. But ‘compensation is not a check from a gainer to the loser, but a basic principle that support for preparation (opportunity) and reconnection (social insurance) must accompany market acceptance of change. It preserves both the gains of market capitalism and dynamism, and popular support for those gains.’ Hubbard’s support for such ideas is to me surprising, important and correct.”—Martin Wolf, The Economist, “Best New Books on Economics”“In the tortured partisan debate on economic policy, it is a rare pleasure to find a superb scholar such as Glenn Hubbard framing issues from the center.”—Kenneth Rogoff, Harvard University“Glenn Hubbard’s rare blend of a keen mind, a facile pen, and copious government experience makes him a voice worth listening to. I always do, even when we disagree. The Wall and the Bridge is a great read—packed with good ideas and sprightly writing.”—Alan S. Blinder, Princeton University“When technological change and globalization in recent decades brought frustration over the resulting losses to jobs and communities, there were no guardrails to get these workers back on track. As this compelling book shows, our nation is going to need bridges to help people get through the unavoidable transformations.”—Edmund Phelps, 2006 Nobel Laureate in Economics and author of Mass Flourishing
£16.14
Edward Elgar Publishing Ltd Climate Economics: Economic Analysis of Climate,
Book SynopsisThis thoroughly revised third edition offers comprehensive coverage of the economics of climate change and climate policy, and is a suitable guide for advanced undergraduate, postgraduate, and doctoral students. Topics discussed include the costs and benefits of adaptation and mitigation, discounting, uncertainty, equity, policy instruments, the second best, and international agreements.Key features: In-depth treatment of the economics of climate change Careful explanation of concepts and their application to climate policy Customizable integrated assessment model that illustrates all issues discussed Specific usage guidelines for each level of reader Companion website with data, quizzes, videos, and further reading Discussion of the latest developments in theory and policy Greater attention to policy and market imperfections than in the second edition. This book is an essential text for students in economics, climate change, and environmental policy, an excellent resource for researchers and practitioners, and a key text to support professors in their teaching.Trade Review‘Richard Tol is not only a leading researcher but also a gifted educator. His textbook Climate Economics has established itself as the leading textbook for undergraduate and postgraduate students. It provides the reader with a thorough grounding in the economics of climate change written in an accessible style.’ -- David Maddison, University of Birmingham, UK‘This book is both a comprehensive course and a reference to the all-important economics of climate change. It does for climate economics what Julia Child did for French Cooking: make it accessible to the serious student.’ -- Maximilian Auffhammer, University of California, Berkeley, US‘Richard S.J. Tol has written a must-read book for anyone caring about the sustainable development of this planet. This book is a delightful guide full of important information for those of us who want to dedicate ourselves to climate economics, so that human society can develop in an environmentally friendly manner.’ -- Lin Bo Qiang, Xiamen University, China
£31.30
Maxwell Leadership Winning Begins at Home
Book SynopsisRandy Gravitt''s Winning Begins at Home is a leadership parable that explores what it takes to win where it matters most—at home.Develop a plan for success. And WIN where it matters most! When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most?Through advances in technology, the rise of social media, and the growing shift to working from home, our personal and professional lives are becoming increasingly intertwined. Struggles at home cause struggles at work and vice versa. Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them.
£22.10
John Wiley and Sons Ltd Money for Beginners: An Illustrated Guide
Book SynopsisMoney is mysterious. We love it, we hate it, but few people can tell you what the heck it really is. Wouldn't it be good to get out of the fog? This book will help you understand both the way money works and how to leverage its power. The authors take you on an illuminating journey from your piggy bank to the Federal Reserve with no pesky jargon or complex math. Once you see money clearly, life will never be the same. You'll know what really goes on in banks and what the cash in your wallet represents. You'll know how government really spends and why it can’t run out of money. You'll know what money can actually do — and how we can make it work for us.Trade Review“BRILLIANT!! Tally-ho!”James K. Galbraith, The University of Texas at Austin“This short illustrated book contains more wisdom on money than all the textbooks in the world.”Steve Keen, author of The New Economics: A Manifesto“Economics can be intimidating, but this book provides an excellent introduction for high school students.”Rose Rodriguez, retired teacher, Modesto School DistrictTable of ContentsIntroduction Chapter 1. Money: An Introduction Chapter 2. Money: An Origins Story Chapter 3. Money: The Story of Redemption Chapter 4. Currency: The Government’s Money Chapter 5. Can Government Run Out of Currency? Chapter 6. Anyone Can Create Money? Chapter 7. Private Bank Money Chapter 8. The Central Bank’s Money: Lender of Last Resort Chapter 9. Central Bank Money: Government Finance Chapter 10. Government’s Debt is Our Asset Chapter 11. Money as Scorekeeping Chapter 12. Rise of the Winners-Take-All Economy Chapter 13. The Way Forward: We Take Care of our Own
£11.69
Springer International Publishing AG Beating Inflation: An Agile, Concrete and
Book SynopsisIs unabated inflation the new normal? Inflation is back and here to stay. For companies, this means that the world in which they do business has fundamentally changed. This book examines inflation from multiple perspectives and offers actions and strategies for companies to cope with and manage it to ensure their survival. For businesses and consumers, it is not a question of eliminating inflation, but how to cope with it in order to suffer as little damage as possible. This includes not just price management, but also sales, finance, purchasing, cost management along with digitalization and innovation activities in equal measure. It also requires corporate cultural change, which if managed fast and successfully, the prospects of defeating inflation and thus ensuring the survival of the company are good.Table of ContentsComeback of the Inflation Specter.- Victims and Profiteers of Inflation.- Getting Ahead of Inflation.- Understand Profit Mechanics.- Optimize Prices in Line with Inflation.- Control Value-to-customer.- Lead in Competition.- Strengthen Pricing Power.- Exploit Digital Opportunities.- Apply Smart Pricing Tactics.- Introduce Innovative Pricing Systems.- Toughen the Sales Force.- Prioritize Finance.- Reduce Costs.- What to Do - Conclusion.
£23.74
McGraw-Hill Education Official TOEFL iBT Tests Volume 1 Fifth Edition
Book SynopsisFive full-length TOEFL practice tests and answer explanations, directly from the maker of the test!Are you preparing to take the TOEFL test? Why not prep with full-length practice exams that contain real TOEFL questions pulled from recent exams? Official TOEFL iBT Tests, Volume I gives you all the tools you need to achieve your best score, and everything reflects the recent updates to the TOEFL. This book from Educational Testing Service (ETS) contains five retired TOEFL test forms with authentic reading, listening, speaking, and writing questions, plus an answer key for each form. This edition reflects the all the latest changes and updates to the test. You also get online access to all five interactive tests as well as a downloadable audio file with all the passages and sample responses in the listening and speaking sections. You will learn how to construct a proper answer and how to integrate your speaking, listening, and
£27.19
Right Book Press Grow and Sell Your Startup: How To Create a
Book SynopsisIf you want to start, scale, and sell your own company, Grow and Sell Your Start-up is packed with the inspiration, information and practical advice you need to do it successfully and achieve an exit that’s right for you. When you’re immersed in the excitement of starting a business, the thought of selling it seems like a distant dream. But what if it that dream could come true, and you could sell your business for millions? What if, one day, you could wake up to a life-changing sum of money in your bank account, and the freedom to do whatever you wanted with the rest of your life? If this sounds like the sort of thing that’s only for Silicon Valley start-ups, Fiona Hudson-Kelly is living proof that it can be achieved, even by you - and this book will show you how. Sharing her own hard-won experiences and everything she’s learnt on her journey through starting and selling numerous businesses, Fiona arms you with vital insider expert knowledge and smart approaches, coaching you step-by-step through the best ways to grow your business now, so you can maximise your chances of selling it for millions later.Trade Review“No-nonsense and straight talking! Fiona Hudson-Kelly is an entrepreneur, who knows exactly what it takes to start, grow and successfully sell a business.” - Duncan Cheatle, founder of Helm
£13.49
Headline Publishing Group So Help Me Golf
Book Synopsis*** WINNER OF INTERNATIONAL SPORTS BOOK OF THE YEAR AT THE SUNDAY TIMES SPORTS BOOK AWARDS 2023 ***''fascinating, informative and revealing'' Mail on SundayBeloved bestselling author and golf aficionado Rick Reilly channels his insatiable curiosity, trademark sense of humour, and vast knowledge of the game of golf in 80 original pieces about what it has meant to him and to others, and all the reasons we love it.This is the book Rick Reilly has been writing in the back of his head since he fell in love with the game of golf at eleven years old. He unpacks and explores all of the wonderful, maddening, heart-melting, heart-breaking, cool, and captivating things about golf that make the game so utterly addictive. We meet the PGA Tour player who robbed banks by night to pay his motel bills, the golf club maker who takes weekly psychedelic trips, and the caddy who kept his loop even after an 11-year prison stint. We leTrade ReviewAn informative, enjoyable romp. * Kirkus Reviews *[So Help Me Golf] features Reilly's usual hilarious story-telling with a kinder, gentler, more grateful tone. * Sports Illustrated *Former Sports Illustrated and ESPN man Reilly has always had the knack of unearthing great anecdotes that reveal the golfer and of also putting those tales together in fast-paced and funny narratives - So Help Me Golf is a romp that maintains all those trends. * Planet Sport *This book is Reilly's heartfelt ode to the game: a bulging collection of sharp and snappy snippets... His usual wit and charm is in abundance, but what actually keeps you turning is just how fascinating, informative and revealing it all is. * Daily Mail *
£9.74
BenBella Books How to Lead Nonprofits
Book Synopsis
£22.94
Orion Publishing Co Access All Areas
Book SynopsisFirst as a journalist and then a publicist at Warner Brothers Records for nearly twenty years, Barbara Charone has experienced, first-hand, the changes in the cultural landscape. Access All Areas is a personal, insightful and humorous memoir packed with stories of being on the cultural frontline, from first writing press releases on a typewriter driven by Tip Ex, then as a press officer for heavy metal bands taking the bus up to Donnington Festival with coffee, croissants and the much more popular sulfate. To taking on Madonna, an unknown girl from Detroit, and telling Smash Hits 'you don't have to run the piece if the single doesn't chart', and becoming a true pioneer in music, Charone continues to work with the biggest names in music, including Depeche Mode, Robert Plant, Foo Fighters and Mark Ronson at her agency MBCPR. The story of how a music-loving, budding journalist from a Chicago suburb became the defining music publicist of Trade ReviewBarbara is the quintessential force of nature. In this great memoir her insatiable thirst for beauty and adventure is fabulously quenched, be it by great music, interesting people or ultimately a fine rosé, all for the reader to sit back and enjoy. Of course, having been in the right place at the right time also helps, and every day I thank my lucky stars we crossed paths years ago and I was permitted to join her on such a fabulous adventure. -- Rufus WainwrightFrom Keith Richards to Madonna to Mark Ronson, the inimitable BC is a music industry legend and Access All Areas is the story of a life like no other -- Alexis PetridisBarbara Charone had a massive role in shaping my career over the past 15 years and she's one of the most adored figures in the music industry for good reason. Access All Areas is a warm, funny, boozy take on the last 40 years of the British music industry from the perspective of someone who helped shape it but is also obviously still a massive fan at heart. Her teenager-like enthusiasm for every project and artist she's ever worked beams from very page and as a music trivia junky, I lived for all the 80's Smash Hits-era insider information . . . This book rules -- Mark RonsonI loved this book! Smart, sharp and hilarious -- Suggs
£9.49
Harvard University Press The Power of Creative Destruction Economic
Book SynopsisThe solution to inequality, environmental degradation, and other deficits of capitalism is better capitalism. The Power of Creative Destruction draws on cutting-edge research to argue that what we need today is not revolution but reform: pro-competitive policies that enable innovation while compensating for the disruption it causes.Trade ReviewSweeping, authoritative and—for the times—strikingly upbeat…The overall argument is compelling and, with creative destruction falling out of political favor, it carries a trace of Schumpeterian subversion. * The Economist *[An] important book…[It] is lucid, empirically grounded, wide-ranging, and well-argued…Schumpeter himself feared capitalism would perish. So far, he seems to have been wrong. Another possibility is that democracy will die, as plutocracy allies with demagoguery. Either way, the civilizations of the contemporary high-income democracies would perish. By promoting a better understanding, this book could, with wisdom and luck, help us avoid that fate. -- Martin Wolf * Financial Times *Successfully navigating the supply chain disruptions created by COVID-19 requires strong political leaders to implement smart policies, but not leaders so strong that they can suppress organizational innovations that will disfavor them or their allies. The authors explain these dynamics and more in an eminently accessible fashion. -- Barry Eichengreen * Foreign Affairs *Marvelous…Consistently thoughtful and, in its way, fearless. In The Power of Creative Destruction, readers will find much that transcends the facile arguments and moral posturing that too often characterizes today’s economic debates. -- Milton Ezrati * City Journal *Gather a group of economists together and ask what most concerns them, and a wide variety of topics would soon emerge…Decade after decade, numerous books have been written about each of these issues. But here we have in one compact package a blockbuster book that deals with all of them…A magisterial book with something new and imaginative to say on such a wide and important range of topics. -- Robert J. Gordon * Business History Review *[A] rigorous education in the economics of innovation…Extend[s] economic analysis to illuminate a wide range of contemporary political and cultural issues. -- William H. Janeway * Project Syndicate *An impressive study…It convinces, to my mind, on what the path to a better world, with less inequality, injustice, environmental catastrophe might look like. -- Bridget Rosewell * Society of Professional Economists *An important book for the times…The authors succinctly connect politics to economics and argue that ‘Innovation Needs Democracy.’…To paraphrase a quote referring to Keynes, another famous economist, this book may convince readers that we should all be Schumpeterians now. -- Craig R. Roach * New York Journal of Books *Offers Americans much needed insight into the sources of economic growth and the kinds of policies that will promote it…All in Washington would do well to read this volume carefully. -- Milton Ezrati * Forbes *Philippe Aghion is one of the founders of the new growth theory focused on the origins and implications of technological progress. This book, based on thirty years of research, shows the richness and usefulness of this approach. It is a fundamental document for thinking about the nature of growth, industrial policy, and the organization of the labor market. -- Olivier Blanchard, Peterson Institute for International Economics and former Chief Economist, International Monetary FundAccelerating technological change, global warming, pandemics, individual and national stagnation, over-indebtedness: this century decidedly provokes anxiety. Armed with legitimate concerns, anti-globalization protestors and neo-Luddites look inwards and denigrate innovation. The Power of Creative Destruction offers another vision, more persuasive and based on the innovation that creates wealth and jobs. Philippe Aghion, Céline Antonin, and Simon Bunel dismantle contemporary myths about such economic phenomena as secular stagnation and the impact of automation on employment. They show the need for competition and the fight against rents. They advocate a regulated capitalism that will allow us to keep society prosperous and the planet green. They explain, in short, how to manage the creative destruction that over the past two centuries has brought to our society a previously unimaginable prosperity. Provocative and rigorous, this book is an important milestone in our reflections on the future of our societies. A must-read. -- Jean Tirole, Nobel Laureate, Toulouse School of EconomicsThe term ‘creative destruction’ expresses a contradiction at the core of capitalism; creation brings innovation, growth, and prosperity while the destruction that it demands engenders resistance and stagnation. Philippe Aghion, Céline Antonin, and Simon Bunel are the leaders in exploring and understanding this story of action and reaction. Their insights are essential if policy is to restore growth in today’s faltering capitalism. -- Angus Deaton, Nobel Laureate in Economic SciencesAnyone curious about where modern capitalism is going and whether economic growth can be sustained should read this book. In accessible prose, based on cutting-edge economic analysis, the authors dissect the dynamics of the modern economies. They show brilliantly how capitalism in the twenty-first century is indeed as creative as it is destructive, and how innovation will affect modern economies and hence the life of every human on the planet, for better and for worse. Deeply researched and intelligently written, this is a genuine tour de force. -- Joel Mokyr, Northwestern UniversityPhilippe Aghion has been the leader of modern growth theory for the last three decades. He has shown that innovation and disruption, Schumpeter’s creative destruction, are at the heart of the productivity and power of a capitalist economy. In this book that story is clearly and compellingly told, but now he and his colleagues go still deeper into the kind of society we want to build, whilst keeping the power of creative destruction. We really can create a prosperous future which brings a supportive community and social cohesion, and a much better environment, climate, and biodiversity. This fine and crucially important book is ultimately optimistic about what we can do, but challenges us as to whether we will. -- Nicholas Stern, London School of EconomicsThe authors…argue that the socioeconomic problems revealed during the global pandemic—welfare, health, inequality, and many others—will not be fixed by abolishing capitalism but rather by inventing a better capitalism through the power of creative destruction, which they define as innovations that disrupt and lift societies. -- Satya Nadella * Fast Company *A refreshing take on large, important societal questions. By making the case for a rightful role for government, institutions, civil society organizations, and issues of equity and fairness in the production of capitalist society, the authors produce a justification for a new political economy—one in which capitalism’s innovative power to produce novel, entertaining, and imaginative products is harnessed to increasing collective welfare and a more interesting and secure future for citizenry. -- Neil Fligstein * Administrative Science Quarterly *An ambitious story of how Western countries escaped the Malthusian population-growth trap, hitting upon an innovation-lead growth trajectory that has so far resulted in immense improvements in longevity and quality of life for the vast majority of humankind. It was a pleasure to read this well-written book, which is full of easy examples and background data. -- Paul Frijters * Economic Record *
£16.10