Description
Book SynopsisBusiness Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan.
Table of ContentsPreface
Chapter 1. Introduction and Default Positions
Module 1. The Business Developer’s Mindset
Chapter 2. Business Development
Chapter 3. Market Orientation
Chapter 4. Innovation, the Entrepreneur, and Entrepreneurial Orientation
Chapter 5. Business Models and Business Plans
Module 2. The Business Developer’s Toolbox
Chapter 6. Strategy and Strategic Management
Chapter 7. The Business Environment – value creation I
Chapter 8. Resources and Organization Design – value creation II
Chapter 9. Value Appropriation and Property rights
Module 3. Crafting and Executing the Business Plan
Chapter 10. The Marketing Plan – marketing management and market research
Chapter 11. The Organization Plan – organizational development and governance
Chapter 12. The Finance Plan – financial statements, arrangements, and valuation
Chapter 13. Connecting the Dots – executing the business plan
Index
