Business, Finance & Law Books

Book SynopsisAn international best-seller from Brendon Burchard – the world's #1 high performance coach, New York Times best-selling author, and renowned speaker in self-improvement, mindset, and motivation.THESE HABITS WILL MAKE YOU EXTRAORDINARY and help you unlock your full potential! “Brendon Burchard is the top motivation and marketing trainer in the world.” – Larry KingAre you ready to take your life and career to the next level? This motivational book is the ultimate resource for anyone seeking to have long-term success and happiness.“With the right training and habits, anyone can become a high performer!” – Brendon Burchard Twenty years ago, Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most? Which habits can help you achieve long-term success and well-being no matter your age, career, strengths, or personality?To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this inspirational book is about. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now.Drawing on the latest research in psychology, mindfulness, and self-discipline, Brendon reveals the secrets to building habits that will transform your life, including:· Clarity: Learn how to gain clarity on your goals and vision for the future, and how to stay focused and aligned with your purpose.· Energy: Discover how you can stay motivated and productive even in the face of challenges.· Courage: Develop the courage to take bold action and overcome obstacles, so you can achieve your goals and live the life you want.· Productivity: Learn how to maximize your time and increase your productivity, so you can get more done in less time and achieve your goals faster.· Influence: Develop the skills and mindset to lead and influence others, so you can build strong relationships and achieve success in both your personal and professional life.Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. By mastering these high-performance habits, you’ll achieve your goals faster and more effectively than ever before so you can create the life of your dreams.

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Book SynopsisHas your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: * What is an operating system? * What is EOS and why is my company using it? * What are the EOS foundational tools and how do they impact me? * What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.Table of ContentsIntroduction Chapter 1 What The Heck Is EOS? Chapter 2 How Does EOS Work? (The EOS Model) Chapter 3 Do You See What They Are Saying? (The Vision/Traction Organizer) Chapter 4 Who's Doing What (The Accountability Chart) Chapter 5 What Is Most Important Right Now? (Rocks) Chapter 6 Why Do We Have To Have Meetings? (The Weekly Meeting Pulse) Chapter 7 What's My Number? (Scorecard and Measurables) Chapter 8 How Am I Doing? (People Analyzer) Chapter 9 What Do I Do Next? (Conclusion) Appendix A: Your Role Appendix B: Questions To Ask Your Manager Appendix C: EOS Terms Acknowledgements About The Authors

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Book SynopsisAs more and more people join the do-it-yourself revolution, they are breathing new life into many time-honored skills and crafts. Blacksmithing is among the trades that are enjoying a resurgence for both practical and artistic uses, yet there isn't an abundance of readily accessible information available to beginning blacksmiths to help them get started and understand the craft. Author Ryan Ridgway, a veterinarian and blacksmith with more than 15 years of metalworking experience, hopes to fill that void with this comprehensive volume geared toward answering the many questions that new blacksmiths often have. By explaining the physics of moving metal, the different styles of anvils and forges, and alternative fuel sources, Ridgway sets his book apart from less detailed volumes. Forty practical, easy-to-follow projects are presented, showing aspiring blacksmiths how to make tools, such as hammers and chisels; farm implements, such as gate latches and hoof picks; and items for home use

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Book SynopsisThe fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour.By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them and develop a lasting interest in the discipline.Key Featuresâ Fully updated chapters, with new and expanded material on the economics of happiness, halo and decoy effects, price discrimination, the gig economy and self-employment, and partial versus general equilibrium.â Extensive pedagogical features including worked examples, key terms and definitions, in-chapter exercises, chapter summaries, and review questions to enhance understanding and retentionâ Economic Naturalist examples illustrate how economic principles can explain everyday experiences and observations .New examples include: âœWhy does an efficient health service not do everything to keep people alive?â, âœWhy did Taylor Swift fans not sell their tickets for The Eras Tour?â and âœWhy do most cryptocurrencies fail within a few years?âConnect® ResourcesAvailable on McGraw Hillâs Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect Key Connect® features for this edition include:â Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Studentsâ progress from understanding basic concepts to using their knowledge to analyse complex scenarios and solve problems.â Economic Naturalist graphing questions which have been developed to complement this key pedagogical feature from the textbook.â Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students.Edward J. Cartwright is a Professor of Economics at De Montfort University in the UK. He is also Director of the Institute for Applied Economics and Social Value. One of his passions is the use of interactive classroom experiments in economics teaching. His research has focused primarily on cooperation and coordination in economic and social behaviour.Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson Graduate School of Management at Cornell University, USA. He is also a Distinguished Senior fellow at Demos, USA. For more than a decade his âEconomic Viewâ column appeared monthly in the New York Times. His research has focused on rivalry and cooperation in economic and social behaviour.This European edition is originally based on the Microeconomics and Behavior text by Robert Frank.

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Book SynopsisNew edition with a foreword by Bernardine Evaristo 'A brutal record of segregated America ... essential reading' Guardian 'An anti-racist classic' Bernardine Evaristo In the autumn of 1959, a white Texan journalist named John Howard Griffin travelled across the Deep South of the United States disguised as a working-class black man. Black Like Me is Griffin's own account of his journey. Published in book form two years later it sold over five million copies, revealed to a white audience the daily experience of racism and became one of the best-known accounts of racial injustice in Jim Crow-era America. Embraced by some and fiercely criticised by others, its legacy sixty years on remains problematic, but Black Like Me nevertheless stands as a fascinating document of its times. 'There is a saying among Negroes that no white man, no matter how hard he tries, can really understand what it's like to be black in America. John Howard Griffin has come closer to this understanding than any white man that I know.' Louis Lomax, Saturday Review 'If it was a frightening experience for him as nothing but a make-believe Negro for sixty-six days, then you think about what real Negroes in America have gone through for 400 years.' Malcolm XTrade ReviewBlack Like Me awoke significant numbers of white Americans to truths about discrimination of which they had been unaware or had denied ... it remains powerful, revealing and moving. * Washington Post *Black Like Me revealed to white America - and Griffin himself - the indignities, abuse and threat of violence that black people had to put up with on a daily basis. * Black History 365 *One of the most extraordinary books ever written about relations between the races -- BBC Radio 4's ‘The Today Programme’One of the most remarkable one-man social and psychological experiments in history ... it is worth reading what he wrote - and then reflecting on how far we have come. And how far we have to go. * BBC News *One of the most fascinating journalistic investigations carried out in the USA ... when Griffin described what he experienced, it awoke a vast section of the American public to what was happening in their country. * Voice *A brutal record of segregated America ... essential reading * Guardian *An important, illuminating and fascinating read -- Bernardine Evaristo * The Times *

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Book SynopsisInvestments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with and relevant to the CFA curriculum. The common unifying theme is that securitymarkets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. Investments is alsoorganized around several important themes: The central theme is the near informational-efficiency of well-developed security markets and the general awareness that competitive markets do not offer free lunches to particiTable of ContentsPART I: IntroductionChapter 1: The Investment EnvironmentChapter 2: Asset Classes and Financial InstrumentsChapter 3: How Securities Are TradedChapter 4: Mutual Funds and Other InvestmentCompanies PART II: Portfolio Theory and PracticeChapter 5: Risk, Return, and the HistoricalRecordChapter 6: Capital Allocation to Risky AssetsChapter 7: Efficient DiversificationChapter 8: Index Models PART III: Equilibrium in Capital MarketsChapter 9: The Capital Asset Pricing ModelChapter 10: Arbitrage Pricing Theory andMultifactor Models of Risk and ReturnChapter 11: The Efficient Market HypothesisChapter 12: Behavioral Finance and TechnicalAnalysisChapter 13: Empirical Evidence on SecurityReturns PART IV: Fixed-Income SecuritiesChapter 14: Bond Prices and YieldsChapter 15: The Term Structure of Interest RatesChapter 16: Managing Bond Portfolios PART V: Security AnalysisChapter 17: Macroeconomic and Industry AnalysisChapter 18: Equity Valuation ModelsChapter 19: Financial Statement AnalysisPART VI: Options, Futures, and Other DerivativesChapter 20: Options Markets: IntroductionChapter 21: Option ValuationChapter 22: Futures MarketsChapter 23: Futures, Swaps, and Risk ManagementPART VII: Applied Portfolio ManagementChapter 24: Portfolio Performance EvaluationChapter 25: International DiversificationChapter 26: Alternative AssetsChapter 27: The Theory of Active PortfolioManagementChapter 28: Investment Policy and the Frameworkof the CFA Institute REFERENCES TO CFA PROBLEMS GLOSSARY NAME INDEX SUBJECT INDEX NOTATION, FORMULAS

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Book SynopsisStrategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases. Table of ContentsPART 1: STRATEGIC ANALYSIS Chapter 1: Strategic Management: Creating Competitive Advantages Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources PART 2: STRATEGIC FORMULATION Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global MarketsChapter 8: Entrepreneurial Strategy and Competitive Dynamics PART 3: STRATEGIC IMPLEMENTATION Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship PART 4: CASE ANALYSIS Chapter 13: Analyzing Strategic Management CasesCases: 1. Robin Hood 2. The Global Casino Industry: Emerging from the Pandemic 3. Theorybridge.com: Making Academic Research Relevant to Practitioners 4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma 5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market 6. Haribo and the Gummi Bear Business: A Sticky Situation 7. Coinbase Global Inc. 8. Moet Hennessey Louis Vuitton 9. Southwest Airlines: Can “Luv” Be a Competitive Advantage? 10. JetBlue in 2022 11. Emirates Airline 12. Ford: Traveling Two Roads 13. General Motors: Plugging In? 14. Lime: Is E-Bike Sharing the Next Uber? 15. WW in 2022: Can Weight Watchers Shape Up? 16. The Boston Beer Company: Competition is Brewing 17. Heineken 18. Tata Starbucks: A New Brew for India?

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Book SynopsisCut risk and generate profit even after the market drops The Second Leg Down offers practical approaches to profiting after a market event. Written by a specialist in global macro, volatility and hedging overlay strategies, this book provides in-depth insight into surviving in a volatile environment. Historical back tests and scenario diagrams illustrate a variety of strategies for offsetting portfolio risks with after-the-fact options hedging, and the discussion explores how a mixture of trend following and contrarian futures strategies can be beneficial. Without a rational analysis-based approach, investors often find themselves having to cut risk and buy protection just as options are at their most over-priced. This book provides practical strategies, expert analysis and the knowledge base to assist you in recovering your portfolio. Hedging strategies are often presented as expensive and unnecessary, especially during a bull market. When equity indicesTable of ContentsPreface xi Acknowledgements xiii About the Author xv Chapter 1 Introduction 1 The Airplane Ticket Trade 1 The Bull Cycle 2 The Renegades 3 Claws of the Bear 3 Zugzwang 4 The Sceptics 5 A Sad Truth 5 Common Mistakes 6 Imprecise but Effective 7 Hedging Against Implausible Scenarios 8 A Black Swan in Correlation 8 Taking Profits 8 The Good, the Bad and the Ugly 9 The Great Escape 9 Having a Plan 10 Trend Following as a Defensive Strategy 11 Taking the Offensive 12 The Pre-Conditions for Market Crises 12 Banks: The Great Multiplier 13 A Change in Risk Regime 13 Chapter 2 “Safe” Havens and the Second Leg Down 14 The Matterhorn 15 Mrs. Watanabe’s No. 1 Investment Club 18 The Risk of What Others are Holding 19 The Risk of What Others are Likely to Do 22 Here We Go Again 24 Summary 28 Chapter 3 An Overview of Options Strategies 29 The Building Blocks: Calls and Puts 29 Why Buy a Call or Put? 34 The Black–Scholes Equation and Implied Volatility 36 The Implied Volatility Skew 38 Hedging Small Moves 38 Delta Hedging: The Idealised Case 39 Practical Limits of Delta Hedging 41 Hedging Options with Other Options 43 Put and Call Spreads 43 Straddles and Strangles 44 The Deformable Sheet 46 Skew Dynamics for Risky Assets 48 The 1×2 Ratio Spread and Its Relatives 50 The Batman Trade 53 Implied Correlation and the Equity Index Skew 56 From Ratios to Butterflies 59 Calendar Spreads 65 Summary 67 Chapter 4 Hedging the Wings 68 Taking the Other Side of the 1×2 68 Comparing the 25 and 10 Delta Puts 69 Hedging Sovereign Bond Risk 78 Selling Put Ratio Spreads on the S&P 500 83 The Hypothetical Implied Distribution 83 Our Findings So Far 84 Back-Tests: A Cautionary Note 84 A Short Digression: Delta-Neutral or Comfortably Balanced? 87 The 665 Put 87 Implications of the Square Root Strategy 88 Futures vs Spot 89 A Dramatic Example 89 A Cross-Sectional Study 91 The “New” VIX: Model-Independent, Though Not Particularly Intuitive 94 The Spot VIX: Oasis or Mirage? 94 Migrating to VIX Options 98 Reflections on Figure 4.36 101 Migrating to Different Markets: The V2X 103 Risk-Regime Analysis 104 Conditional Performance of Hedging Strategies 106 Summary 109 Chapter 5 The Long and the Short of It 110 Short-Dated Options 110 The Physicists Weigh In 112 Buying Time 117 Long-Dated Options 119 Far from the Madding Crowd 121 R Minus D 122 The Lumberjack Plot 125 Selective Application of the Weekly Options Strategy 126 Summary 127 Chapter 6 Trend Following as a Portfolio Protection Strategy 128 What is Trend Following? 128 Trend Following Dogma 130 The Crisis Alpha Debate 131 An Aside: Diversifying Across Time 134 Taking Advantage of a Correction 135 The Niederhoffer Argument 135 Chasing 1-Day Moves 138 Pushing the Analogy Too Far 139 Analysing the Data Directly 141 LEGO Trend Following 142 Summary 143 Chapter 7 Strategies for Taking Advantage of a Market Drop 144 The Elastic Band 144 Trading Reversals 147 More Texas-Style Hedging 149 Selling Index Put Spreads 151 Breathing Some Life into the Equity Risk Premium 152 Buying VIX Puts 153 Selling VIX Upside 154 The Remarkable Second Moment 155 Summary 158 Chapter 8 “Flash Crashes”, Crises and the Limits of Prediction 159 Lord of the Fireflies 159 Cascading Sales 160 A Concrete Example 162 An Aside 162 Paths, Prints 163 The Role of the Central Bank 164 Credit Cycles at the Zero Bound 164 The Monetary Policy Palette 165 Reading the Tea Leaves 168 Summary and Conclusion 169 Glossary 171 References 173 Index 177

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Book SynopsisTower of Basel is the first investigative history of the world's most secretive global financial institution. Based on extensive archival research in Switzerland, Britain, and the United States, and in-depth interviews with key decision-makers,including Paul Volcker, the former chairman of the US Federal Reserve Sir Mervyn King, governor of the Bank of England and former senior Bank for International Settlements managers and officials,Tower of Basel tells the inside story of the Bank for International Settlements (BIS): the central bankers' own bank.Created by the governors of the Bank of England and the Reichsbank in 1930, and protected by an international treaty, the BIS and its assets are legally beyond the reach of any government or jurisdiction. The bank is untouchable. Swiss authorities have no jurisdiction over the bank or its premises. The BIS has just 140 customers but made tax-free profits of 1.17 billion in 2011-2012.Since its creation, the bank has been at the heart of global events but has often gone unnoticed. Under Thomas McKittrick, the bank's American president from 1940-1946, the BIS was open for business throughout the Second World War. The BIS accepted looted Nazi gold, conducted foreign exchange deals for the Reichsbank, and was used by both the Allies and the Axis powers as a secret contact point to keep the channels of international finance open.After 1945 the BIS,still behind the scenes,for decades provided the necessary technical and administrative support for the trans-European currency project, from the first attempts to harmonize exchange rates in the late 1940s to the launch of the Euro in 2002. It now stands at the centre of efforts to build a new global financial and regulatory architecture, once again proving that it has the power to shape the financial rules of our world. Yet despite its pivotal role in the financial and political history of the last century and during the economic current crisis, the BIS has remained largely unknown,until now.Trade Review"[Lebor] does a creditable job in this well-researched account." -- New York Times Book Review "It's a story of financial intrigue, secrets and lies, rumor and truth. LeBor, a business journalist (he's also the author of several thrillers), knows how to make a true story about finance as thrilling as any spy novel. A highly entertaining and informative book about the most powerful bank you've probably never heard of." -- Booklist "Lebor exposes the wheeling, dealing, and often nefarious activities of global investment bankers...Lively... The historical and contemporary power of the secretive BIS will surprise and alarm readers." -- Publishers Weekly "An absorbing and thorough examination of one of the world's most important yet opaque institutions." -- Reuters "Adam LeBor has written an absolutely fascinating history of the BIS, perhaps the most enigmatic financial institution in the world. The story he unveils of the many skeletons in its closet and its astounding ability to remake itself periodically only add to its mystique." -- Liaquat Ahamed, author of Lords of Finance: The Bankers Who Broke the World Edward Lucas, author of Deception: The Untold Story of East-West Espionage Today "Tower of Basel is essential reading. Meticulously researched and fluently written, it reveals a slice of the modern world's untold history--a gripping tale of covert networks, secret deals and unaccountable, powerful individuals whose decisions shape our lives." Liaquat Ahamed, author of Lords of Finance: The Bankers Who Broke the World"Adam LeBor has written an absolutely fascinating history of the BIS, perhaps the most enigmatic financial institution in the world. The story he unveils of the many skeletons in its closet and its astounding ability to remake itself periodically only add to its mystique." Harold James, professor of history and international affairs, Princeton University, and author of Making the European Monetary Union "Compelling reading--a masterly depiction of the role of the BIS in the Nazi period and Second World War." Booklist "It's a story of financial intrigue, secrets and lies, rumor and truth. LeBor, a business journalist (he's also the author of several thrillers), knows how to make a true story about finance as thrilling as any spy novel. A highly entertaining and informative book about the most powerful bank you've probably never heard of." Reuters Breaking Views

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Book SynopsisHyperfocus by Chris Bailey is a practical guide to managing your attention – the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.'The most productive man you'd ever hope to meet' – TEDIn Hyperfocus, you will learn:- How working fewer hours can increase our productivity- How we get more done by making our work harder, not easier- How we do our best creative work when we're the most tiredOur attention has never been as overwhelmed as it is today and we've never been so busy while accomplishing so little.In Hyperfocus, Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both.'The best productivity plans call for strategy, not just hacks or tactics – When you read this book, get ready to do your most important work!' – Chris Guillebeau, author of Side Hustle.Trade ReviewAn engaging book . . . Bailey teaches how to re-examine your tasks, determine your priorities and minimize interruptions. * The New York Times *A must-read for readers seeking to regain control of their ability to concentrate. * Publishers Weekly *Extraordinary [and] eye-opening. * David Allen, author of Getting Things Done *Attention-grabbing... Chris Bailey offers actionable, data-driven insights for sharpening your focus – and finding the right moments to blur it. * Adam Grant, author of Originals, Give and Take, and Option B *When you have read this book, get ready to do your most important work! * Chris Guillebeau, author of The $100 Startup, The Art of Non-Conformity, and The Happiness of Pursuit *Let me guess. You’re like me. You don’t have time to read this book. Or any book! Who has time for books anymore? Well, that’s perfect. Because it means you have the disease. And right now you’re holding the cure. * Neil Pasricha, author of The Book of Awesome and The Happiness Equation *I highly recommend this book to anyone looking to do more of what matters in a distracted world. * Laura Vanderkam, author of What the Most Successful People Do Before Breakfast, and 168 Hours *I loved the book. -- Greg McKeown, author of EssentialismPractical, well written and timely. * Shawn Achor, author of The Happiness Advantage and Big Potential *A lifeline in a world in which we are all overwhelmed with too much to do and not enough time to do it. Read this book if you want a stress-relieving salve as well as a guarantee to improve both your productivity and happiness. * Jim Citrin, author of The Career Playbook *Using all of the latest science, Bailey gives readers practical, incredible frameworks to change how you work. * Vanessa Van Edwards, author of Captivate *Pay attention to Chris Bailey – this book is well worth the focus. * Peter Bregman, author of 18 Minutes *Hyperfocus takes decades of scientific insights and pairs them with practical application to show us all how best to manage and multiply our attention. * David Burkus, author of Under New Management and Friend of a Friend *A fascinating guide to managing our attention...a wonderful toolbox full of practical and detailed best practices. I can't wait to give these ideas a try. -- Kai-Fu Lee, Founder of Google China, Chairman and CEO of Sinovation VenturesThis book will appeal to a wide audience, from those in business to self-help seekers and busy parents. * Booklist *

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Book SynopsisNow in its eighth edition, Business in Context introduces students to all aspects of modern business and its changing environment. This classic text now covers the impact of recent global events and developments, such as the COVID-19 pandemic, the UK's departure from the EU, globalization and the move towards more ethical business practices. Essential reading for all introductory business courses, particularly business environment modules, this edition combines the hallmark qualities of David Needle's style with co-author Jane Burns' over 20 years of industry experience.This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.Table of ContentsChapter 1. The Concept of Business in Context PART I. THE ENVIRONMENTAL CONTEXT Chapter 2. Globalization Chapter 3. The Environment and Business: the Economy and the State Chapter 4. The Environment and Business: Technology and Labour Chapter 5. Cultural and Institutional Frameworks PART II. ORGANIZATIONAL AND STRATEGIC CONTEXTS Chapter 6. Organizational Aspects of Business Chapter 7. Management and Leadership Chapter 8. Strategy Chapter 9. Business Ethics, Sustainability and Corporate Social Responsibility PART III. THE ACTIVITIES CONTEXT Chapter 10. Innovation Chapter 11. Operations Chapter 12. Marketing Chapter 13. Human Resource Management Chapter 14. Finance and Accounting

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Book SynopsisGlobal Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up to date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate global EDGE features in every chapter. 

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Book SynopsisWithin minutes of reading this book you will want and be able to apply its clear, direct and highly effective principles to your own life. Jack Canfield, author of Chicken Soup for the Soul, built an $80 million business from nothing. Now he shares his key techniques and unique insights so that you too can achieve success in everything you do.If you keep on doing what you've always done, you'll keep getting what you've always got. Isn't it time you changed for the better?Jack Canfield's extraordinary insights and powerful life tools will enable you to become the happy, successful person you know you are meant to be without burning out. Whether you want greater success and fulfilment at work, financially, in your relationships, with your health, in sports or creativity, Canfield will show you how.Take control of your life 100% responsibility, 100% fulfilmentDiscover and focus on your core genius be better at what you do best; be a huge success at what you enjoy mostSet your goals aTrade Review‘Canfield’s principles are simple but the results you’ll achieve will be extraordinary.’ Anthony Robbins ‘Illuminating, easy-to-read and highly effective.’ Ken Blanchard

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Book SynopsisBeside talent and a sterling portfolio, what can world-class consultants like Deloitte & Touche, Societe General and Towers Perrin boast has helped them achieve success in our entrepreneurial economy? They all have the inside track on the indispensable Trusted Advisor model for client relationships, created by renowned experts Charles Green and Robert Galford. Now Green and Galford have teamed up with the acclaimed David Maister in order to help their latest high-profile, fast-forward client: you. In this straightforward guide, Maister, Green and Galford show readers that the key to professional success goes well beyond technical mastery or expertise. Today, it''s all about the vital ability to earn the client''s trust and thereby win the ability to influence them. In these high risk times, trust is more valuable than gold. With this critical, highly detailed and accessible resource, readers will learn the five crucial steps for developing, managing and improving client confidence. For

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Book SynopsisTrade Review“The Prosperity Paradox has the power to transform our thinking about philanthropy and social good. As we continue to grapple with how to lift people out of poverty, Clay Christensen, Efosa Ojomo and Karen Dillon provide a new and innovative solution for millions of people around the world. It’s a must-read for anyone with an interest in global affairs who wants to create a truly thriving society.” — Arianna Huffington, Founder & CEO, Thrive Global “The Prosperity Paradox will fundamentally change the conversation about the role of philanthropy in development. As Christensen, Ojomo, and Dillon capture perfectly, to tackle truly important problems, we need to reset our current thinking. Market-creating innovation needs to play a critical role in enabling a path out of poverty through market-driven solutions. Most foundations do not exercise the power they have to provide catalytic capital to engage in high risk ventures that may unlock sustainable replicable and scalable game changing solutions.” — Irene Pritzker, President & Chief Executive Officer, IDP Foundation, Inc. “Clayton Christensen’s latest book The Prosperity Paradox is a must-read. Powerful, persuasive, and wonderfully written, Christensen and his coauthors make a compelling case for the game-changing role of innovation in some of the world’s most desperate economies.” — Eric Schmidt, Former Executive Chairman of Google and Alphabet “The Prosperity Paradox is a manifesto and a call to action for those who recognize that our survival depends on creating opportunity. This book will help innovators be more compassionate. And the compassionate be more innovative.” — Tom Fletcher, CMG, former UK Ambassador and author of The Naked Diplomat “The Prosperity Paradox by Clayton Christensen, Efosa Ojomo, and Karen Dillon is a timely must-read on the mindset change that turns poverty into opportunity and enables the creation of sustainable prosperity. As World Bank Treasurer, I saw first-hand how the innovative approaches described in this compelling easy to read primer empowers development practitioners and businesses to seek out these profitable opportunities.” — Arunma Oteh, former World Bank Treasurer “The rise of any economy, local or global, must be fueled by innovative entrepreneurs willing to build new markets. With The Prosperity Paradox, Christensen, Ojomo, and Dillon offer powerful insight and guidance on how we can channel our efforts to create jobs, generate growth, and impact individual lives all over the world.” — Steve Case, Chairman & CEO of Revolution and co-founder of AOL “Prosperity Paradox is the most important business book since Peter Drucker. It will dramatically change all initiatives on development and well beyond – starting with venture capital and entrepreneurship. It is a must-read for anyone who cares about sustainable economic development.” — Eduardo Braun, Leader of the Advisory Board, Buenos Aires Innovation Park and author of People First Leadership “The Prosperity Paradox perfectly illustrates the need for investment and support for local innovators. Christensen, Ojomo and Dillon show how real entrepreneurs have created booming businesses in low- and middle-income countries, while generating economic growth. This book is necessary for any entrepreneur who wants to create positive and lasting change, and for any government official or investor who wants a better way to spur global development.” — Matias Recchia, Co-Founder and CEO of IguanaFix “I can’t recommend this book highly enough. Christensen, Ojomo, and Dillon deeply understand both the challenges and opportunities of innovating in unexpected places – and the satisfaction of creating a market that enables prosperity to thrive.” — Richard Leftley, Chief Executive Officer of MicroEnsure

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Book SynopsisTrade Review"I started reading this book and cannot put it down... I don't know anyone who doesn't want to raise their kids to have curiosity, patience, thrift, modesty, generosity, perseverance, and perspective. A godsend of a book." -- Jessica Seinfeld "In the course of profiling dozens of savvy families, Lieber gives tips on how to talk about money with kids in a calm way... He makes a convincing case that the tendency to avoid the topic is a missed opportunity." -- The Wall Street Journal "The Opposite of Spoiled is flush with practical ways to incorporate money lessons into family life... Lieber's style is conversational and frank, with a sense of humor... It's rare to find a book about finance with so much heart." -- Associated Press "Finally, an honest, modern, comprehensive and nuanced book about kids and money. Parents report that conversations about money fill them with so much dread and confusion that they change the subject rather than dive in. The Opposite of Spoiled comes to the rescue." -- Wendy Mogel, author of The Blessing of a Skinned Knee "Lieber's book is intensely pragmatic, relentlessly anecdotal -- and that's why I loved it... A book that will start important conversations in lots of households." -- Claire Dederer, The New York Times Book Review "Ron Lieber's tips are practical, accessible and, best of all, rooted in the desire to foster an honest dialogue with our children." -- Heather Stevens, "Balancing Act" column in The Chicago Tribune "The Opposite of Spoiled is a thoughtful, and often inspiring, book that also delivers dozens of smart, practical tips for turning conversations about money into lessons about living. If you've got kids, want kids -- or heck, have been a kid -- read this book." -- Daniel H. Pink, author of Drive and To Sell is Human "All of us worry about how to give our kids a proper dose of perspective and gratitude. Ron Lieber's explanation of how money conversations imprint these good values (and so much more) is just the thing parents need to read right now." -- Madeline Levine, author of The Price of Privilege "We all want to raise children with good values, yet we often neglect to talk to our children about money. This engaging and important book breaks new ground by suggesting that the next generation deserves to be better at money than we are. A must-read for parents." -- Gretchen Rubin, author of The Happiness Project "An astute book filled with interesting anecdotes and wise lessons." -- Forbes "New York Times columnist Lieber makes a strong argument that money is something that children notice and talk about... Lieber's easygoing style will encourage parents to raise a new generation that's both confident and compassionate." -- Publishers Weekly "Lieber guides parents in conveying the value and significance of money and how to use it wisely, how to spend and save, how to give and invest. Parents will appreciate the sound advice and broad perspective Lieber offers on this important subject." -- Booklist

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Book SynopsisWhat differentiates the highly successful market practitioners - the Market Wizards - from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? This book deals with these questions.Table of ContentsForeword by Peter L. Brandt xi Preface xv Chapter One Failure Is Not Predictive 1 Chapter Two What Is Not Important 9 Chapter Three Trading Your Own Personality 15 Chapter Four The Need for an Edge 23 Chapter Five The Importance of Hard Work 27 Chapter Six Good Trading Should Be Effortless 35 Chapter Seven The Worst of Times, the Best of Times 41 Chapter Eight Risk Management 47 Chapter Nine Discipline 61 Chapter Ten Independence 69 Chapter Eleven Confidence 73 Chapter Twelve Losing Is Part of the Game 77 Chapter Thirteen Patience 83 Chapter Fourteen No Loyalty 93 Chapter Fifteen Size Matters 103 Chapter Sixteen Doing the Uncomfortable Thing 115 Chapter Seventeen Emotions and Trading 125 Chapter Eighteen Dynamic versus Static Trading 135 Chapter Nineteen Market Response 145 Chapter Twenty The Value of Mistakes 157 Chapter Twenty-One Implementation versus Idea 163 Chapter Twenty-Two Off the Hook 167 Chapter Twenty-Three Love of the Endeavor 173 Appendix: Options—Understanding the Basics 177 Notes 185 About the Author 189

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Book SynopsisMarc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. Table of Contents Part 1: Laying the Foundations 1. What is OGSM? 2. Where did it come from? 3. What do you need to succeed? 4. How do you prepare your plan? 5. The DNA of strategic thinking: What-by-How Part 2: Building Your One Page Business Plan 6. 'O' for Objective 7. 'G' for Goals 8. 'S' for Strategies 9. 'M' for Measures Part 3: Sharing Success and Reviewing Progress 10. Cascading the plan within your organisation 11. Monitoring your plan Conclusion

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Book SynopsisThe Success Secrets of a Stock Market LegendJesse Livermore was a loner, an individualist-and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: Reading market and stock behaviors Analyzing leading sectors Market timing Money management Emotional control In this new edition of that classic, trader and top Livermore expert Richard Smitten sheds new light on Jesse Livermore's philosophy and methods. Drawing on Livermore's private papers and interviews with his family, Smitten provides priceless insights into the Livermore trading formula, along with tips on how to combine it with contemporary charting techniques. Also included is the Liv

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Book SynopsisMost strategy is, let’s face it, bullsh*t. A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive. What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun. Ideal for the young entrepreneur and accessible to anyone, if you're wanting to demystify strategy and apply it instantly, No Bullsh*t Strategy is the book for you.

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Book SynopsisTable of ContentsCONTENTSForeword Introduction Bentley 100 Years Timeline Chapter 1 – W.O. The founder of the company begins his career in railway engineering before joining his brother in a company selling DFP cars – which he soon modifies for greater performance. Bentley Motors Limited is formed in 1919.Chapter 2 – Glory Years Bentley builds fine 3-Litre, 41/2-Litre, 61/2-Litre and 8-Litre cars, including the famed 41/2-Litre ‘Blower’. Its strong, reliable racing cars win five times in the new 24-hour race at Le Mans. Diamond heir Woolf Barnato becomes Bentley’s financial backer.Chapter 3 – Crisis and Rescue Following the Great Depression of 1929 Bentley struggles financially, until rescued by Rolls-Royce in November 1931. Production moves to Derby, then to Crewe after the Second World War.Chapter 4 – Going Continental Bentley introduces the new R-type saloon and then a fastback car which was to become one of its most famous – the R-type Continental. The S-type follows in three phases, but the S3 is destined to be the last Bentley with a body style not shared with Rolls-Royce until the 1980s.Chapter 5 – Badge Engineering Bentley’s T-series is a Rolls-Royce Silver Shadow with different badges. There are two-door and convertible variants, but Bentleys remain rare compared to their Rolls-Royce equivalents.Chapter 6 – R for Revival Signs of revival for Bentley begin with the Mulsanne Turbo, which has no Rolls-Royce equivalent. The Turbo R accelerates the trend, offering better roadholding and handling, and there’s a cut-price Eight saloon. At the other end of the scale a new Continental becomes the most expensive car on sale.Chapter 7 – From Vickers to Volkswagen Vickers, Bentley’s parent company since 1980, sells Rolls-Royce/Bentley in 1998. BMW and Volkswagen vie for ownership, and eventually BMW takes over Rolls-Royce (ultimately establishing a new factory at Goodwood) while Bentley and the Crewe facility come under the ownership of Volkswagen.Chapter 8 – Back to Le Mans Bentley returns to racing with the EXP Speed 8 designed and built by Racing Technology Norfolk in Hingham. On its third attempt in 2003 it wins the Le Mans 24-hour race with a car driven by Tom Kristensen, Dindo Capello and Guy Smith.Chapter 9 – Building the Bentley Brand Bentley introduces a new model line, the Continental GT, powered by a W12 engine, which establishes Bentley as a major player in the luxury car market. A Flying Spur saloon, a GT3 racing car and a new V8 engine follow.Chapter 10 – Onwards and Upwards Bentley diversifies with a new flagship saloon, the Mulsanne, and the controversial Bentayga SUV, alongside a new-generation Continental GT. Electrification begins with a plug-in hybrid Bentayga, with big plans for the future.Model Specifications Index

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Book Synopsis"a provocative new book" -- The New York TimesAI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples--including many from the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.Trade ReviewGold Medal Winner for Best Artificial Intelligence/Robotics/Algorithms Book in the 2021 Axiom Business Book AwardsNamed one of the "Top Ten Technology Books Of 2020" — ForbesNamed a "Best Leadership Book of 2020" by Leadership NowNamed one of the "Best Business Books 2020: Strategy" by strategy+businessNamed one of Bloomberg's "20 Best Books on Business and Leadership"Named one of 16 New Business Books You Need to Read in 2020 by Inc. magazine"This book is a comprehensive guide to how artificial intelligence is built and can be easily understood by non-technical professionals. As AI and big data become ever more central to business success, this book is essential reading." — Forbes"your essential guide for rethinking how your firm competes and operates in the era of AI." — Irish Tech NewsAdvance Praise for Competing in the Age of AI:"Iansiti and Lakhani have written an important book that explains what's required to rethink the firm and become an AI-first company. Anyone interested in the impact of AI should read this book." -- Satya Nadella, CEO, Microsoft"With the rise of our digital economy and artificial intelligence, the landscape of disruption is shifting in remarkable ways. Competing in the Age of AI is a compelling and mandatory read for leaders hoping to survive in the new world of business." -- Clayton Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, Wall Street Journal and >Businessweek bestseller The Innovator's Dilemma"Competing in the Age of AI captures the essence of trends we're seeing across the business landscape: If you're not leveraging AI and machine learning to guide real-time decision making, you're on the precipice of disruption from competitors who are." -- Dave Munichiello, General Partner, GV (formerly Google Ventures)"The ethical and business implications of AI are gradually revealing themselves as more and more AIs are plucked from research labs and deployed in the wild. Iansiti and Lakhani's book is a great foundation for any business professional who hopes to succeed in this evolving environment." -- Tim Brady, Partner, Y Combinator"This book provides insight into working more effectively with AI experts and better equips executives to make important decisions in their AI journeys." -- Abidali Neemuchwala, CEO and Managing Director, Wipro Limited"Competing in the Age of AI provides a road map to some of today's most important business changes driven by technological advances." -- Heidi Keefe, Partner, Cooley LLP"Competing in the Age of AI is important reading for entrepreneurs, investors, and leaders of all companies who hope to maintain and accelerate technological leadership." -- Jim Breyer, founder and CEO, Breyer Capital; former Member of the Board, Facebook and Walmart"Iansiti and Lakhani do a terrific job of avoiding buzzword pitfalls and focusing on practical advice on what AI can, and cannot, do to augment any business's competitive strategy." -- Matthew Prince, cofounder and CEO, Cloudflare

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Book SynopsisWALL STREET JOURNAL BESTSELLERLESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGENDReggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top.Although he’s best known as Nintendo''s iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I''m about kicking ass, I''m about taking names, and we''re about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success.Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience Trade Review'Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice.' * Lynn Perry Wooten, President Simmons University *'For the gamer and businessperson in your life...' * Forbes Best Gifts for Gamers *'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, REGGIE, WHAT IS HIS TITLE *'There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally 'changed the game.' Reggie's leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!' * Andrew Swinand, CEO Publicis Creative *'... a fascinating look inside a personality that shaped the last few decades of games development and games business.' * PC Gamer’s Holiday Gift Guide *'...a must-read for any Nintendo fans... one part autobiography... one part business book... and one part self-help book as Fils-Aimand eacute;'s advice easily translates to life too.' * Game Rant’s Holiday Gift Guide *'Crisply written and devoid of bombast, these business lessons are worth checking out for leaders of all stripes.' * Publishers Weekly *'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, Creator and CEO, The Game Awards *'This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut.' * John Sykes, President, IHeartMedia *'This is the inside story of how the son of Haitian immigrants beat the odds, rose to the top of the gaming industry, and breathed new life into Nintendo. Reggie Fils-Aimand eacute; offers inspiration and insight for aspiring leaders, innovators, and anyone who's ever been doubted.' * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *'...any Nintendo and Reggie fan should read this book.' * Video Game Book Club *'...a fascinating peek behind the curtain of Fils-Aimand eacute;'s career.' * INVERSE magazine *

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Book SynopsisTrade Review"One of the Financial Times' Best Books of 2019: Economics""One of the Financial Times' Readers' Best Books of 2019""One of Business Insider's Richard Feloni's best books of 2019 on how we can rethink today's capitalism and improve the economy""A Project Syndicate Best Read in 2019"

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Book Synopsis‘If you feel like a hostage of your to-do list, and struggle to find time for what matters most, this book will be a big help.’DANIEL H. PINK,#1 New York Times bestselling author of When and DriveTrade Review‘Rick Pastoor has offered a smart and useful primer for getting more and better work done. If you feel like a hostage of your to-do list, and struggle to find time for what matters most, this book will be a big help.’Daniel H. Pink,#1 New York Times bestselling author of When and Drive ‘If you’ve ever felt overwhelmed by your day, week or even year, GRIP is the book for you. Each page is packed with immediately actionable insights and smart frameworks to put you in the driver’s seat of your life. From step-by-step examples of how to wrangle your calendar and reduce the amount of back-and-forth emails, to getting more out of your year and balancing internal and external expectations, this is a read I’ll be coming back to and recommending often.’Julie Zhuo, former VP Design at Facebook and author of The Making of a Manager

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Book SynopsisGetting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.Trade Review'At the core of the Lean Methodology is the scientific method: Creating hypotheses, running experiments, gathering data, extracting insight and validation or modification of the hypothesis. A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text.' Steve Blank, Adjunct professor at Stanford University, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany'This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments to optimize product features, project efficiency or revenue. I know firsthand the impact that Kohavi's work had on Bing and Microsoft, and I'm excited that these learnings can now reach a wider audience.' Harry Shum, EVP, Microsoft Artificial Intelligence and Research Group'A great book that is both rigorous and accessible. Readers will learn how to bring trustworthy controlled experiments, which have revolutionized internet product development, to their organizations.' Adam D'Angelo, Co-founder and CEO of Quora and former CTO of Facebook'This book is a great overview of how several companies use online experimentation and A/B testing to improve their products. Kohavi, Tang and Xu have a wealth of experience and excellent advice to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale.' Jeff Dean, Google Senior Fellow and SVP Google Research'Do you want your organization to make consistently better decisions? This is the new bible of how to get from data to decisions in the digital age. Reading this book is like sitting in meetings inside Amazon, Google, LinkedIn, Microsoft. The authors expose for the first time the way the world's most successful companies make decisions. Beyond the admonitions and anecdotes of normal business books, this book shows what to do and how to do it well. It's the how-to manual for decision-making in the digital world, with dedicated sections for business leaders, engineers, and data analysts.' Scott Cook, Intuit Co-founder & Chairman of the Executive Committee'Online controlled experiments are powerful tools. Understanding how they work, what their strengths are, and how they can be optimized can illuminate both specialists and a wider audience. This book is the rare combination of technically authoritative, enjoyable to read, and dealing with highly important matters.' John P. A. Ioannidis, Stanford University'Kohavi, Tang, and Xu are pioneers of online experimentation. The platforms they've built and the experiments they've enabled have transformed some of the largest internet brands. Their research and talks have inspired teams across the industry to adopt experimentation. This book is the authoritative yet practical text that the industry has been waiting for.' Adil Aijaz, Co-founder and CEO, Split Software'Which online option will be better? We frequently need to make such choices, and frequently err. To determine what will actually work better, we need rigorous controlled experiments, aka A/B testing. This excellent and lively book by experts from Microsoft, Google, and LinkedIn presents the theory and best practices of A/B testing. A must read for anyone who does anything online!' Gregory Piatetsky-Shapiro, Ph.D., president of KDnuggets, co-founder of SIGKDD, and LinkedIn Top Voice on Data Science & Analytics'Ron Kohavi, Diane Tang and Ya Xu are the world's top experts on online experiments. I've been using their work for years and I'm delighted they have now teamed up to write the definitive guide. I recommend this book to all my students and everyone involved in online products and services.' Erik Brynjolfsson, Massachusetts Institute of Technology, co-author of The Second Machine Age'A modern software-supported business cannot compete successfully without online controlled experimentation. Written by three of the most experienced leaders in the field, this book presents the fundamental principles, illustrates them with compelling examples, and digs deeper to present a wealth of practical advice. It's a 'must read'! Foster Provost, New York University and co-author of the best-selling Data Science for Business'In the past two decades the technology industry has learned what scientists have known for centuries: that controlled experiments are among the best tools to understand complex phenomena and to solve very challenging problems. The ability to design controlled experiments, run them at scale, and interpret their results is the foundation of how modern high tech businesses operate. Between them the authors have designed and implemented several of the world's most powerful experimentation platforms. This book is a great opportunity to learn from their experiences about how to use these tools and techniques.' Kevin Scott, EVP and CTO of Microsoft'Online experiments have fueled the success of Amazon, Microsoft, LinkedIn and other leading digital companies. This practical book gives the reader rare access to decades of experimentation experience at these companies and should be on the bookshelf of every data scientist, software engineer and product manager.' Stefan Thomke, William Barclay Harding Professor, Harvard Business School, author of Experimentation Works: The Surprising Power of Business Experiments'The secret sauce for a successful online business is experimentation. But it is a secret no longer. Here three masters of the art describe the ABCs of A/B testing so that you too can continuously improve your online services.' Hal Varian, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern Approach'Experiments are the best tool for online products and services. This book is full of practical knowledge derived from years of successful testing at Microsoft Google and LinkedIn. Insights and best practices are explained with real examples and pitfalls, their markers and solutions identified. I strongly recommend this book!' Preston McAfee, former Chief Economist and VP of Microsoft'Experimentation is the future of digital strategy and 'Trustworthy Experiments' will be its Bible. Kohavi, Tang and Xu are three of the most noteworthy experts on experimentation working today and their book delivers a truly practical roadmap for digital experimentation that is useful right out of the box. The revealing case studies they conducted over many decades at Microsoft, Amazon, Google and LinkedIn are organized into easy to understand practical lessens with tremendous depth and clarity. It should be required reading for any manager of a digital business.' Sinan Aral, David Austin Professor of Management, Massachusetts Institute of Technology, and author of The Hype MachineTable of ContentsPreface – how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.

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Book SynopsisFrom Ray Dalio, the legendary investor and international bestselling author of Principles - whose books have sold more than five million copies worldwide - comes a guided reflection journal that empowers readers everywhere to develop their own principles for success in work and life.'Principles are fundamental truths that serve as the foundations for behaviour that gets you what you want out of life.' Ray DalioIn his international bestseller Principles, legendary investor Ray Dalio introduced millions of readers around the world to the unconventional approach he developed as the founder and builder of Bridgewater Associates, the largest and most successful hedge fund in the world. Dalio attributes his unique success to his process of recording, refining and acting on a set of well-defined principles, which are effectively decision-rules for getting what you want out of life and work. His goal in pu

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Book SynopsisIn The Joys of Compounding, value investor Gautam Baid builds a holistic approach to value investing and philosophy from his wide-ranging reading, combining practical approaches, self-cultivation, and business wisdom. He integrates the strategies and wisdom of preeminent figures whose teachings have stood the test of time.Trade ReviewOver the years, as I’ve realized the importance of learning through wisdom instead of suffering, my favorite gift has been to give a person a great book. This book is going to go to the top of that list. -- Arnold Van Den Berg, founder of Century ManagementGautam Baid presents exactly the types of examples and insights from fabled investment practitioners that I believe can help investors avoid common yet predictable traps. The Joys of Compounding is a most useful reference for lifelong investment learning. -- Thomas A. Russo, managing member, Gardner Russo & Gardner LLCGautam’s book The Joys of Compounding provides a foundational framework on investing that is required reading for all investors. This book is the best investment one can make from those beginning their investment journey all the way to experienced practitioners. Successful investing requires a lifelong love of learning and this book provides a broad array of concepts and tools to guide you with your own personal investments or making investments for your clients. The most comprehensive investing book I have ever read. I highly recommend The Joys of Compounding for anyone interested in becoming a better investor. -- Paul Lountzis, president of Lountzis Asset ManagementGautam's book is wonderfully insightful. It is truly a pleasure to read and a reminder of some of the most essential tenets of sound investing. -- Sanjoy Bhattacharyya, managing partner, Fortuna CapitalGautam Baid is a marvelous role model because he's such a joyful and passionate student of worldly wisdom. This book, which is infused with invaluable insights and inspiring quotations from many great investors and thinkers who have guided him on his journey, is a powerful reminder of how enriching it is to dedicate ourselves to the pursuit of continuous, lifelong learning. -- William Green, author of The Great Minds of Investing and Beyond RichAn instant classic! Gautam Baid’s book is the definitive guide to lifelong learning for investors and anyone seeking to reach their full potential. A must read. -- John Mihaljevic, chairman of MOI GlobalThis edition benefits from a clearer focus on Gautam’s voice and insights as well as offering a fresh opportunity to learn and relearn those key lessons that will make us better investors and better human beings. -- Guy Spier, CEO of Aquamarine Capital and author of The Education of a Value InvestorDestined to become a must-read investment classic. * Rational Walk *This book forces readers to think about compounding in terms of human traits such as positive thoughts, good health, good habits, wealth, knowledge, and goodwill. * Enterprising Investor *Table of ContentsForeword1. Introduction: The Best Investment You Can Make Is an Investment in YourselfPart I: Achieving Worldly Wisdom2. Becoming a Learning Machine3. Obtaining Worldly Wisdom Through a Latticework of Mental Models4. Harnessing the Power of Passion and Focus Through Deliberate PracticePart II: Building Strong Character5. The Importance of Choosing the Right Role Models, Teachers, and Associates in Life6. Humility Is the Gateway to Attaining Wisdom7. The Virtues of Philanthropy and Good Karma8. Simplicity Is the Ultimate Sophistication9. Achieving Financial Independence10. Living Life According to the Inner Scorecard11. The Key to Success in Life Is Delayed GratificationPart III: Common Stock Investing12. Building Earning Power Through a Business Ownership Mind-Set13. Investing Between the Lines14. The Significant Role of Checklists in Decision-Making15. Journaling Is a Powerful Tool for Self-Reflection16. Never Underestimate the Power of Incentives17. Always Think About the Math, but Avoid Physics Envy18. Intelligent Investing Is All About Understanding Intrinsic Value19. The Three Most Important Words in Investing20. Investing in Commodity and Cyclical Stocks Is All About the Capital Cycle21. Within Special Situations, Carefully Study SpinoffsPart IV: Portfolio Management22. The Holy Grail of Long-Term Value Investing23. The Market Is Efficient Most, but Not All, of the Time24. The Dynamic Art of Portfolio Management and Individual Position Sizing25. To Finish First, You Must First FinishPart V: Decision-Making26. Read More History and Fewer Forecasts27. Updating Our Beliefs in Light of New Evidence28. Life Is a Series of Opportunity Costs29. Pattern Recognition30. Acknowledging the Role of Luck, Chance, Serendipity, and Randomness31. The Education of a Value InvestorConclusion: Understanding the True Essence of CompoundingAppendix AAppendix BAcknowledgmentsNotesBibliographyIndex

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Book SynopsisWrite Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Book SynopsisNamed one of the Best Business Books of 2023 by the Financial TimesThinkers50 2023 Winner: Talent AwardFrom MIT professor and pre-eminent voice on Good Jobs comes a leadership guide for choosing excellence and providing good jobs that offer a living wage, dignity, and opportunities for growth.From healthcare facilities to call centers, fulfillment centers to factories, and restaurants to retail stores, companies are struggling to find or keep workers, because the jobs they offer are low-paying, stressful, and provide little chance for growth and success.Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that's partly driven by low pay.It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business. And why, more than ever, in a world with tight labor markets, failing to provide good jobs will catch up with you and threaten your business. As the leading scholar on good jobs and president of the Good Jobs Institute, Ton has helped executives at many companies implement a good jobs system. With expertise drawn from spending time on the front lines with workers and their managers, she knows what's keeping most companies mired in mediocrity and how implementing a good jobs system makes them more competitive, more resilient, and more likely to attract and retain loyal customers and dedicated employees.Practical, prescriptive, and often provocative, The Case for Good Jobs is essential reading for company leaders who want to—who need to—choose excellence.Trade ReviewNamed one of the Top 50 Business Books of 2023 by The Next Big Idea ClubNamed one of the Top Management and Workplace Culture Books of 2023 by Porchlight BooksNamed one of the Best Books of 2023 by the Financial TimesNamed one of 5 best business and technology books of 2023 by the Times of London"In this thoughtful and well researched book, the author presents a convincing argument for improving the lot of employees." — Decision (Ireland's Business Review)"By making the work better and increasing pay, companies can better attract and keep their talent and enforce high standards, which improve execution and service, uplifting revenue. Few have examined this important topic more closely than Zeynep Ton." — Strategy & Leadership JournalNamed one of the "Best summer books of 2023" by the Financial Times"Persuasively argued and bolstered by astute case studies, this will be a boon to business leaders." — Publisher's WeeklyAdvance Praise for The Case for Good Jobs:"The Case for Good Jobs is essential business reading for executives and boards. Zeynep Ton doesn't just convince you that good jobs are the key to drive customer loyalty and company success, she gives you the courage to think and operate differently." — Indra Nooyi, former chairman and CEO, PepsiCo"Zeynep Ton cuts through the ESG noise and uses clear examples and hard data to show why companies that create good jobs can gain a competitive long-term advantage. This book should be required reading for CEOs in labor-intensive industries and their long-term shareholders." — Charlie Penner, activist investor"No matter what you thought you knew about the inevitability of lousy, low-wage jobs, this book will change your mind. Whether you're a CEO, a policy maker, or a cold-hearted economist like me, The Case for Good Jobs will show you how people are underrated, and how their demoralizing, low-productivity jobs are not only avoidable but downright wasteful—for the workers themselves, for their firms, and for their firms' customers." — David H. Autor, Ford Professor of Economics at MIT and Codirector, MIT Shaping the Future of Work Initiative"A magnificent and important book! Zeynep Ton compellingly shows what I experienced at Best Buy: good jobs drive success. I admire how clearly she makes the case for good jobs. Every leader needs to read this." — Hubert Joly, senior lecturer, Harvard Business School; former Chairman and CEO, Best Buy; and bestselling author, The Heart of Business"If you'd like to pay your employees decently, offer them decent schedules, and treat them with dignity and respect, but you worry that you can't afford it, this is the book for you. Drawing on years of research and in-depth work with dozens of companies, Ton shows you how to make the business case, develop the courage necessary to drive the change, and—most importantly—how to manage the implementation so that you reap the benefits." — Rebecca M. Henderson, John and Natty McArthur University Professor, Harvard Business School"Zeynep Ton lays out a strong case for investing in high-quality jobs, focusing not only on the 'why' but the 'how,' and highlights forward-thinking executives who are leading by example, proving that creating good jobs is good business." — Darren Walker, President, Ford Foundation

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Book SynopsisCOMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter''s groundbreaking concept of the value chain disaggregates a company into ''activities'', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company''s relative cost position. Porter''s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases ''competitive advantage'' and ''sustainable competitive advantage'' have become commonplace is testimony to the power of Porter''s ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter''s work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.Trade ReviewFinancial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the "what" and "why" of competitive strategy in his earlier book, he now define the "how" in Competitive Advantage.Newsday A sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first.The Washington Post A brilliant structural analysis of what competitive advantage might mean....Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.

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Book SynopsisThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Table of ContentsChapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game.

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Book SynopsisThis is a modern, stylish and practical guide to the traditional craft of bookbinding, written by the founders of the London Centre for Book Arts, a destination workshop space that attracts visitors from all over the world. Accessible enough for complete beginners, while full of inspiration for those with more experience, this is the ultimate guide to making beautiful books by hand. Starting with an introduction to the bindery and a useful inventory of necessary tools and equipment, you’ll also learn about different paper types, and special finishes such as cloth coverings, headbands and ribbon markers. You’ll then find clear step-by-step instructions for six different hand-made book types, from simple pamphlets and concertinas to more elaborate multi-section bindings. Each project includes ideas for variations, resulting in over 20 different possible outcomes. There are also details about more advanced techniques and specialist bindings, as well as handy layout and design advice. A combination of practical and inspirational photography will guide readers clearly through each stage of the process, while showcasing the unique results that can be achieved and offering an exclusive peek into the workings of the authors’ studio.

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Book SynopsisHelps turn real estate practice into a successful business. This book provides useful economic, budgetary, organizational, and lead generation models that are the foundations of any high-achiever's business.

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Book Synopsis

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Book Synopsis

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