Description
Book SynopsisNow in its eighth edition, Business in Context introduces students to all aspects of modern business and its changing environment. This classic text now covers the impact of recent global events and developments, such as the COVID-19 pandemic, the UK's departure from the EU, globalization and the move towards more ethical business practices. Essential reading for all introductory business courses, particularly business environment modules, this edition combines the hallmark qualities of David Needle's style with co-author Jane Burns' over 20 years of industry experience.This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.
Table of ContentsChapter 1. The Concept of Business in Context PART I. THE ENVIRONMENTAL CONTEXT Chapter 2. Globalization Chapter 3. The Environment and Business: the Economy and the State Chapter 4. The Environment and Business: Technology and Labour Chapter 5. Cultural and Institutional Frameworks PART II. ORGANIZATIONAL AND STRATEGIC CONTEXTS Chapter 6. Organizational Aspects of Business Chapter 7. Management and Leadership Chapter 8. Strategy Chapter 9. Business Ethics, Sustainability and Corporate Social Responsibility PART III. THE ACTIVITIES CONTEXT Chapter 10. Innovation Chapter 11. Operations Chapter 12. Marketing Chapter 13. Human Resource Management Chapter 14. Finance and Accounting
