Description

Book Synopsis
Global Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 
1. Incorporate new insights from scholarly research. 
2. Make sure the content covers all appropriate issues. 
3. Make sure the text is up to date with current events, statistics, and examples. 
4. Add new and insightful opening and closing cases in most chapters. 
5. Incorporate global EDGE features in every chapter. 

Global Business Today 2024 Release ISE

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    RRP £56.99 – you save £5.70 (10%)

    Order before 4pm today for delivery by Wed 22 Jul 2026.

    A Paperback by Charles Hill

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      Publisher: McGraw-Hill Education
      Publication Date: Publication Date: 1/20/2024
      ISBN13: 9781266932595, 978-1266932595
      ISBN10: 1266932593
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      Global Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 
      1. Incorporate new insights from scholarly research. 
      2. Make sure the content covers all appropriate issues. 
      3. Make sure the text is up to date with current events, statistics, and examples. 
      4. Add new and insightful opening and closing cases in most chapters. 
      5. Incorporate global EDGE features in every chapter. 

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