Business, Finance & Law Books

Book SynopsisMartin Massey has worked for some of the leading global insurance and risk consulting firms and has over 30 years of industry experience. He is the Managing Director of OneRisk Consulting Ltd, providing Enterprise Risk Management consultancy services with a focus on climate change risk management. He is Chair of the Institute of Risk Management's (IRM) Climate Change Special Interest Group and helped to design and launch the IRM's climate change training course. Martin Massey also wrote the IRM's Climate Change Practitioners Guide in 2021. He is based in London, UK.The IRM is a world leading professional body for risk management, driving excellence in managing risk to ensure organizations are ready for opportunities and threats of the future. They are headquartered in London, UK.Trade Review"A must-read for anyone managing climate risk. The book is insightful, informative and a great one stop shop among a plethora of thought leadership out there on the topic. Most importantly, the book contains excellent practical guidance on how to incorporate climate risk management into existing risk management frameworks and equally, how to start from scratch. I will certainly be consulting it." * Susan Young, CRO, R&Q *"Building on the existing tools and techniques of risk management Martin Massey methodically shows the reader how to encompass and embrace the challenges that climate change will bring to us all. The book is readily accessible for those new to risk management but will also bring fresh insight to those familiar with the concepts." * Roy Boukins, Group Risk Officer, Accelerant Holdings *"Finally, here is a book which provides risk and financial professionals with a roadmap for implementing climate risk into their thinking. The book contains a host of comprehensive detail to equip readers with everything they need to achieve the business transformation that is required." * Rachel Johnson, ACCA Global *"This book provides great insight for risk managers needing to navigate the challenges of climate change, particularly during this early exploratory stage as firms start to ramp up their expertise to improve understanding of risks and opportunities." * Judith Ellison, Business Development Manager, JBA Risk Management *"This book explains in a very clear and methodically way how to integrate climate risks into an existing ERM and Governance Framework." * Alfa Falconi, Director Enterprise Risk | Governance, Risk & Compliance (GRC), NEOM *"Martin Massey has written a book which will be welcomed by the risk management community, but more importantly by their children and grandchildren as we wrestle with the changes required for a net zero future. I am confident that the book will greatly help the reader to bring climate risk into their thinking including the opportunities that climate change presents to us all." * Paul Mahon, Head of Technical Development, Cornish Mutual *"Addressing the overarching issue of how we inhabit the planet, Martin Massey's book informs and equips us superbly to develop a culture that unites everyone's positive efforts around a core consensus on climate risk. He draws together a superb array of expert insights, shows us all how to take reassuringly practical steps, and finds new opportunities for enterprise even as we engage with an existential threat." * Dr Roger Miles, Head of Faculty, UK Finance: Conduct Leaders Academy *"Building on existing tools and techniques of risk management, Martin Massey methodically shows the reader how to encompass and embrace the challenges that climate change will bring to us all. The book is readily accessible for those new to risk management but I am sure it will also bring fresh insight to those familiar with the concepts." * Derek Thrumble, Head of Analytics, Gallagher Specialty *Table of Contents Chapter - 00: Introduction - Climate change enterprise risk management in context; Chapter - 01: Climate change risk landscape and ERM maturity; Chapter - 02: Climate strategic positioning and risk appetite integration; Chapter - 03: Developing an effective climate governance framework; Chapter - 04: Climate change risk identification techniques including stakeholder mapping; Chapter - 05: Managing transition risks; Chapter - 06: Building climate resilience; Chapter - 07: Climate physical risks – Data sources, uses and challenges; Chapter - 08: Designing an effective climate emerging risk management process; Chapter - 09: Climate emerging trends, issues and challenges; Chapter - 10: Climate stress and scenario testing; Chapter - 11: Climate risk integration into specific business processes; Chapter - 12: Financial reporting and climate disclosures

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Book SynopsisDonald Clark has over 38 years' experience in online learning, simulations, virtual reality, mobile and artificial intelligence projects. He was a founding member of Epic Group plc and the Founder and CEO of Wildfire Learning. He is a frequent global speaker, blogger, advisor and researcher and is also a Visiting Professor at the University of Derby. Based in Brighton, UK, Donald Clark is also the author of Artificial Intelligence for Learning and Learning Experience Design, both published by Kogan Page.Trade Review"Donald Clark has been at the leading edge of technology in learning for over 30 years. His take on tech is always informed by his detailed knowledge of learning theory." * Kirstie Donnelly MBE, CEO of City & Guilds Group *Table of Contents Chapter - 01: Learning technology; Chapter - 02: Prehistoric learning technology; Chapter - 03: Writing; Chapter - 04: Printing and books; Chapter - 05: Broadcast and media; Chapter - 06: Teaching technology; Chapter - 07: Teaching machines; Chapter - 08: Computers and the internet; Chapter - 09: Platforms; Chapter - 10: Content; Chapter - 11: Artificial intelligence; Chapter - 12: Metaverse;

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Book SynopsisHanne Knight is Lecturer in Marketing at the University of Plymouth, UK, where she also leads its Digital and Social Media Marketing MSc. She consults practitioners on sustainability communication and is senior examiner at the Chartered Institute of Marketing.Lizette Vorster is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK. She has held a number of senior positions in professional practice, including Head of Marketing and Creative Director.Trade Review"Digital Marketing in Practice is a very comprehensive and easy-to-read resource that will give students the ground knowledge and skills they need to become an effective digital marketer. The impeccable structure, clear signposting, engaging activities and up-to-date case studies and practitioner input are just some of the strengths of this textbook. It is a must-have for any introductory digital marketing course, balancing effectively the core marketing concepts with the latest developments in digital implementation." * Dr. Tana Licsandru, Programme Director, MSc International Marketing and Consumer Psychology, Queen Mary University of London *"Technology is driving Marketing impact like never before. This book adds the missing link for future marketeers on how to use digital technologies responsibly and achieve long-term market development success." * Professor Mark A.A.M. Leenders, Professor of Marketing and Innovation, Graduate School of Business and Law, RMIT University, Melbourne, Australia *"The book takes readers on a compelling journey through the digital marketing landscape with a strong focus on the important role of market research." * Lena Hochstrat, Senior Manager, Global Account Development, NielsenIQ Services Germany GmbH *"A valuable resource which gives the reader an all-encompassing review of what aspiring digital marketers need to know. This is not a text that majors solely on the current 'on-trend' digital channels; it instead gives them an overview of critical ideas such as customer journey mapping and digital marketing metrics, all of which written in a manner that helps the reader understand the topics and apply them to practical scenarios." * Dr. David Hart, Associate Professor of Marketing and Deputy Head of Department (Marketing, Operations and Systems), Northumbria University, UK *"This text provides its readers with key insights into the strategic and operational dimensions of digital marketing. The book is a valuable resource for those engaged in and studying and practising digital marketing at all levels. Its focus on responsible and sustainable marketing in the digital world presents a fresh take on the main issues that need to be considered by digital marketers in contemporary business environments." * Dr Phil Megicks, Associate Professor of Marketing, Southampton Business School, University of Southampton, UK and Chief Examiner, Chartered Institute of Marketing Awards *"This book is a delightful guide full of important information for those who want to understand digital marketing, whether they are students with no prior experience, researchers who want to understand current digital marketing practices, or practitioners looking for best-practice examples and inspiration for their own business." * Professor Dr. Wassili Lasarov, Department of Marketing, Audencia Business School, Nantes, France *"Knight and Vorster provide an interesting and easy-to-read introduction into the field of digital marketing. The comprehensive book covers a wide range of topics, including the highly timely and relevant, but often neglected chapters on responsible digital marketing or the use of technology to achieve sustainable business development." * Professor Dr. Stefan Hoffmann, Department of Marketing, Kiel University, Germany *"Finally, the digital marketing book we all needed! Knight and Vorster have created a must-read for marketing students and anyone who wants to get involved in (digital) marketing. The text is comprehensive without being overwhelming: from digital marketing history to the mysterious crypto, and how to conduct a digital marketing audit, without ignoring ethical, legal, and responsible digital marketer behaviour. This masterpiece is reader-friendly, intuitively structured, easy to follow, and contains relevant examples and comments from practitioners, engaging hands-on activities, and up-to-date case studies. A book worth reading, keeping, and teaching." * Verónica Martín Ruiz, Assistant Professor of Marketing, UMass Amherst, USA *"This is a comprehensive text that delivers all you need to know about digital marketing in practice. The book strikes a good balance between theory and application that is reinforced by the excellent case studies in every chapter. I would highly recommend this book to both undergraduate and postgraduate students." * Michael Kong, Programme Director, HKU SPACE College of Business and Finance, Hong Kong *"I recently read Digital Marketing in Practice. The book stands out from other digital marketing books on the market due to its strong focus on responsible implementation of strategies. The case studies and examples featuring businesses that prioritise responsible digital marketing are a breath of fresh air and provide valuable insights into the real-world applications of these principles. This is a useful resource for students and professionals alike. I highly recommend it to anyone looking to stay ahead of the curve in digital marketing while also making a positive impact in their marketing efforts." * Chaka Jones, Digital Marketing Course Leader, School of Games, Film and Animation, Birmingham City University *Table of Contents Section - ONE: Basic concepts and elements of digital marketing; Chapter - 01: Introduction to digital marketing; Chapter - 02: Planning a digital marketing strategy; Chapter - 03: Digital marketing campaigns; Chapter - 04: Accountability in the digital age; Section - TWO: Researching the digital environment; Chapter - 05: The macro environment; Chapter - 06: The micro environment; Chapter - 07: Market segmentation, targeting and positioning; Chapter - 08: Big Data; Section - THREE: Online customer behaviour; Chapter - 09: Primary and secondary data sources; Chapter - 10: The digital consumer; Chapter - 11: Customer journey and experiences; Chapter - 12: Socially responsible consumer behaviour; Chapter - 13: Global Consumer Behaviour; Section - FOUR: Implementing digital marketing; Chapter - 14: Objective setting; Chapter - 15: Marketing mix for the digital world; Chapter - 16: Digital tools, techniques and technology; Chapter - 17: Social media marketing channels and concepts; Chapter - 18: Digital marketing channels and platforms Section - FIVE: Measurement and evaluation; Chapter - 19: Evaluation of digital marketing success – Dashboards and challenges of data-driven marketing; Chapter - 20: Data analytics and metrics; Chapter - 21: Digital marketing audit; Chapter - 22: Managing, testing and improving campaigns; Section - SIX: Legal and ethical considerations; Chapter - 23: Ethical considerations; Chapter - 24: Sustainability in the digital world; Chapter - 25: Legal considerations

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Book SynopsisPriya Bates is President and owner of Inner Strength Communication and co-founder of A Leader Like Me podcast. Based in Toronto, Canada, she is an Accredited Business Communicator and a Certified Strategic Communication Management Professionals.Advita Patel is the Director of CommsRebel, co-host of award-winning podcast, CalmEdgedRebels and A Leader Like Me. Based in Manchester, UK, she is a Chartered PR practitioner and a Fellow of CIPR. In 2022 she was named one of the top 100 Northern Asian British entrepreneurs.Trade Review"This new book is a must-read for anyone working in internal communications. It highlights the need for effective communication around DEI efforts in order to make them stick and yield results. In particular, the authors argue that DEI initiatives will fail without good communication, as employees won't know how to get involved or what behaviour is expected of them in order to be inclusive. This book is packed full of practical advice and guidance to help communicators enable, engage and empower colleagues to deliver on DEI programmes. Particularly useful are the questions dotted throughout the book to help you reflect on your work and your organisation, to help you plan how to take action. This book includes a comprehensive and fascinating history of internal communication, and lays bare a compelling argument for why DEI is essential for organisational survival. I highly recommend this book to anyone working in internal comms - it's the kind of book you'll underline, scribble in the margins and come back to for reference time and time again." * Joanna Parsons, Director of Colleague Experience, Bentley Systems *"A lot has been done in the last couple of years to raise awareness regarding DEI. What I really like about this book is that it takes it beyond awareness, towards a concrete roadmap for practical change within businesses. One can feel the passion of the authors. Their principle "progress not perfect" encourages to keep going step by step towards a future where DEI is no longer a concept or goal but an everyday normality." * Dr Karen Lange, Member of the Board for Human Resources, Bentley Motors *"Building a Culture of Inclusivity has been an excellent companion to me whilst I have travelled for work. It has been a journey of learning, self-reflection and conscience pricking but, most importantly, a spur to continue to act in the many ways I can, as a leader, to create a more inclusive organisation. The true test for me has been how many times I have already referred to something I have read in the book as well as thinking about the people I will buy it for as a gift to help to encourage them as leaders, communicators and colleagues. I love the structure of the book. The clear lines of thoughtful opportunities to learn something new/embed some things I already know (and perhaps have forgotten!), supported by some pretty impressive references. The handy checklists have also helped me reflect on how I personally perform (progress not perfect!) and in the organisation I support. A must read for anyone interested in building inclusive cultures." * Tricia Williams, Chief Operating Officer, Northern Trains Limited. *"This is not your next-door book on inclusion. It's a power-packed playbook that is insightful, practical, enlightening and easy to read! Advita and Priya offer practical applications of DEI strategies with effective frameworks to address key challenges that continue in organisations: psychological safety, leadership capability to impact cultural change, growth mindset and perceived lack of empathy and trust. Supported by robust data, insights and case studies, the readers are reminded about how 'real work in DEI forces us to look in the mirror and come to terms with uncomfortable truths about ourselves'. If you're passionate about change, this should be the first stop on your journey." * Shalini Gupta, Senior Internal Communications Manager, Arup *"Building a Culture of Inclusivity is a brilliant book for anyone looking to develop a diverse organisation, foster collaboration and promote creativity. Not only does it pose important questions for leaders and management teams, it also provides a roadmap to ensure good intentions convert into genuine, positive and lasting change. Patel and Bates have moved beyond the theory and created an essential guide which will change businesses for the better." * Anna Russell, Internal Communications Director, FTSE 100 business *"What I really appreciate about Building a Culture of Inclusivity is that authors, Priya Bates and Advita Patel, have written a comprehensive and well-researched book on DEI that provides context and explains why DEI is so critical to an organization's strategic operations. It further details the important role of internal communications and provides best practices and a roadmap for successfully embedding DEI in organizations. Building A Culture of Inclusivity should be a required resource for those pursuing careers in communications and anyone seeking greater understanding of DEI." * John G. Clemons, College Professor, University of North Carolina Charlotte and Loyola University New Orleans *"I cannot recommend Building a Culture of Inclusivity enough. This book is a must-read for not only internal communication professionals, but for any leader, HR professional, or individual who wants to understand how to effectively build and communicate a strategy on diversity, equity, and inclusion within their organization. Priya Bates and Advita Patel bring a lifetime of experience and expertise to the table, providing invaluable insights into what DE&I truly means and why it is crucial for the survival of any organization in our world today. As a communication leader, this book challenged my personal biases and emphasized the importance of constantly questioning my own thinking in a world where accurate and truthful information can be difficult to access. The authors provide a practical and easy-to-follow set of tips and techniques to help readers build a more equitable workplace, develop a solid DE&I strategy, and effectively lead and manage the change required to achieve your DE&I goals. Perhaps most importantly, Building a Culture of Inclusivity emphasizes the critical role of effective internal communication in achieving DE&I goals. The authors make a compelling case for why and how we need to lead DE&I through communication, and provide actionable advice for achieving excellence in this area. Overall, I have no doubt that this book will become your go-to guide for DE&I excellence. If you're looking to build a more inclusive and equitable organization, Building a Culture of Inclusivity is the book for you." * Adrian Cropley OAM, Communication Strategist, Founder Centre for Strategic Communication Excellence *"We know from our research that internal communication is one of the most critical elements of an effective DEI effort. I applaud Priya and Advita for writing Building a Culture of Inclusivity that so aptly guides those involved with communication and DEI on a great number of how-to tips and informative context. This book is a significant contribution to the literature and I highly recommend reading it." * Julie O’Mara, Past Director of Marketing Communications, Whirlpool Corporation *"Building a Culture of Inclusivity delivers on so many crucial levels with the right balance of rightly researched facts, useful frameworks and seamlessly integrated storytelling. Priya Bates and Advita Patel do a fine job of providing the building blocks for moving an organization towards a more inclusive environment. If you are a newly hired Human Resources or DE&I professional, an internal communicator or just a C-Suite executive who's been tasked with moving the DE&I needle, please consider adding this resource to your library." * Derrick Larane, Chief Operating Officer, pocstock Inc. *"Priya Bates and Advita Patel have crafted the definitive roadmap for shaping organizational culture to embrace inclusivity. While DEI is under assault in some quarters, Bates and Patel eschew politics and focus squarely on what matters to any company's stakeholders: the business case. Thoroughly documented with meaningful data and case studies, Building a Culture of Inclusivity is as well-researched as any work I have seen on this vitally important topic. What sets it apart, though, is the authors' evidence-supported argument that trust - a core driver of culture - is the foundation for any effective DEI effort. While it is geared toward internal communicators, any business leader would do well to absorb and act upon the lessons in this important work." * Shel Holtz, SCMP, Webcor *"There are a number of excellent workplace guides to DEI on the marketplace, however, Building a Culture of Inclusivity stands out for several reasons. The first is that it includes both fundamentals, the why and the how of creating a truly inclusive and strategic DEI approach. Advita Patel and Priya Bates teach us about the importance of respect, trust, and dignity and that true change starts with believing in the why, however, the takeaways and reflective questions in each chapter serve as a guiding hand on the next steps to take. The book shares necessary truths, but never preaches. Divided into two parts - the foundations that need to be built and the frameworks and models required to ensure a meaningful approach is taken - Patel and Bates continually stress their 'progress not perfect' approach which can still lead to performance over performative action. Building a Culture of Inclusivity is also a must have for internal communications professionals, as the book includes a substantial section on the role of communications professionals in truly representing their audiences by guiding a safe space, building leadership capability and connecting the dots between DEI strategy and employee delivery. I came away from reading with a much clearer and truer understanding of how to create an inclusive DEI engagement plan." * Naomi Jones, Corporate Affairs Director, Mars Wrigley UK *"Often the biggest barrier to change is fear. Where feelings run deep, such as with diversity, equity and inclusion, brands sometimes choose inaction. This feels safer than trying something and getting it wrong, with all the repercussions that can follow. In Building a Culture of Inclusivity, Bates and Patel recognise this vulnerability within organisations and step forward with practical insight and advice to help leaders better understand their options, build an environment of trust and embed best practice. Want to be and do better on inclusion? Start here. Your knowledge and practice will improve immeasurably and immediately." * Sarah Waddington CBE, Director, Wadds Inc. *"How we communicate plays a critical role in building a culture of inclusion in our organizations. Advita and Priya's combined expertise as strategic business communicators have resulted in the creation of practical DEI frameworks and models to help leaders be more intentionally inclusive. This brilliant book is a must-read resource for every leader seeking to understand how they can bring positive, meaningful and long-lasting change to their working environment." * Ruchika Tulshyan, author, Inclusion on Purpose *Table of Contents Section - 01: Why Diversity, Equity, Inclusion is integral to organizational survival; Chapter - 02: The importance of building trust in cultivating inclusive cultures; Chapter - 03: Building leadership capability to impact and influence cultural change. Chapter - 04: Understanding biases, the benefits and pitfalls; Chapter - 05: The role of the Internal Communication Professional in DEI; Chapter - 06: The 4A Framework to move DEI from performative to performing; Chapter - 07: The stages of the Diversity Continuum to assess present state; Chapter - 08: Focusing on the Conversation versus the Campaign; Chapter - 09: Big D – Diversity and what do the terms really mean?; Chapter - 10: Inclusive language and why the words we use matter; Chapter - 11: How to build an inclusive engagement plan for DEI; Chapter - 12: Best practices to develop and communicate your DEI Strategy;

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Book SynopsisNick Hernandez is the CEO and Founder of 360Learning, and a leading advisor and investor in the SaaS technology industry. Driven by his passion for improving the way we solve problems together through learning, Nick founded 360Learning in 2013, and has since grown the company into a leader in the EdTech sector. In late 2021, Nick and his team secured funding from Sumeru, SoftBank, and Silverlake for 360Learning to continue championing upskilling from within through collaborative learning. He is based in Paris, France.Trade Review"Finally a book that understands not just the theory of collaborative learning but also understands how to roll its sleeves up and make it happen. I really enjoyed Nick's book. He breaks down the blueprint of collaborative learning and how to overcome typical challenges. This will be a benefit to anyone who reads it." * Danny Seals, Co-Founder, Venndorly *"Nick's passion for collaborative learning shines through; that provides energy for the reader! There are some excellent case studies which provide a good context for the thinking." * Andy Lancaster, Head of Learning, CIPD (The Chartered Institute of Personnel Development) *"As Nick Hernandez points out in Collaborative Learning, the non-conscious nature of knowledge, per the research of Richard E. Clark, Ed.D., is the challenge, especially for High Stakes Performance. If the risks and rewards at stake allow, iterative and collaborative means for developing information and instruction are almost always better, faster and cheaper than most L&D organizations' approaches." * Guy W. Wallace, President, EPPIC Inc. *"One barrier to changing how learning is delivered is quantitative justification that the change will solve critical business problems. Nick has pulled together a comprehensive guide defining what collaborative learning is, why it matters and exactly how this dynamic change will have a measurable impact on some of the most critical problems keeping business executives up at night. He does all this while artfully highlighting 360Learning's role in making collaborative learning a reality. I also appreciate his sincere recognition that making the change comes with challenges and provides practical guidance on overcoming those challenges." * Christopher Lind, Founder & Principal Advisor, Learning Sharks/Learning Tech Talks *"In L&D, books that stick are the ones that simply answer the question 'how do I make this work in my organization?' Nick absolutely nails this in his guide to collaborative learning. It's filled with well-researched thinking, real-world examples and obstacles that learning professionals may face when trying to implement this approach within their business. I found myself continually flicking back to how collaborative learning can be applied to different stages of the employee journey and how it enhances culture. It is smart, incredibly practical and nuanced, providing me and my team with plenty of ideas to put into action. This is a must-read book that not only challenges the status quo, but one that L&D professionals can rely on to inspire them to make stuff happen." * Adam Harwood, Associate Director of Talent and Culture, Biotechnology *"Something's always sat wrong with me in professional and corporate L&D. It's felt overly programmatic and formulaic. Enter Nick Hernandez and this book. All the chapters are well researched, storified and practical. This book is culture-enhancing and spark-inducing. We've been waiting for this work without truly knowing so; and from now, all learners stand to gain when you apply the urges, tools and approaches contained here. I'd lost faith in learning; it's now restored." * Perry Timms, Founder/Chief Energy Officer, PTHR *"Collaborative learning is one of the defining characteristics of high performing learning organizations - talked about by many but practiced by few. It's time for action! I'd echo Nick's own advice in this book - pick it up, use the ideas in the case studies and stories - test them, experiment with them and see what works!" * Laura Overton, Award winning L&D analyst; Founder, Learning Changemakers *"Nick makes a strong case for the power, the impact and the absolute necessity of collaborative learning in today's increasingly digital and remote workplaces. Yesterday's top-down learning approaches no longer serve our businesses or employees. It is well past time to put learners in the driver's seat of their own performance and development. Collaborative learning does just that." * Bob Mosher, CEO/Chief Learning Evangelist, APPLY Synergies *Table of Contents Chapter - 00: Foreword by Josh Bersin; Chapter - 01: The courses you loved vs the experts you know; Chapter - 02: The collaborative learning blueprint for upskilling from within; Chapter - 03: Why we need collaborative learning today; Chapter - 04: The science of shared expertise; Chapter - 05: Territorial, defensive, siloed; Chapter - 06: Collaborative learning as a culture enhancer; Chapter - 07: How upskilling from within through collaborative learning can guide the employee journey; Chapter - 08: Common obstacles to realizing the value of collaborative learning – and how to overcome them; Chapter - 09: How the world’s leading experts are leveraging collective knowledge to solve impossible problems; Chapter - 10: Convexity; Chapter - 11: How can we make upskilling from within through collaborative learning more than just another hot L&D trend?; Chapter - 12: Does the shift to upskilling from within through collaborative learning spell the end of L&D as we know it?; Chapter - 13: How collaborative learning helps prove learning impact; Chapter - 14: How collaborative learning is transforming industries; Chapter - 15: The future of upskilling from within through collaborative learning; Chapter - 16: Conclusion;

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Book SynopsisNeil Mullarkey is a communication expert based in London, UK. He has delivered hundreds of keynotes and workshops to various organizations, including Microsoft, KPMG, WPP, Saatchi & Saatchi, Vodafone, EY, Google, Deloitte and GSK. He is a guest speaker at London Business School, London Business Forum and Bayes Business School. He is also a prominent comedian. He performs weekly at the Comedy Store London and often appears on TV and radio shows such as QI and The Pentaverate.Trade Review"A creative masterclass for every moment." * Mike Myers *"Neil Mullarkey is the master of the moment and this book weaves together his planet-sized brain and funny bones with uber practical ideas to bring magic to the mundane." * Caroline Goyder, author of 'Gravitas' *"Neil Mullarkey has done the unthinkable: he's managed to write a book about improvisation and business that is devoid of cliches. In the Moment provides practical insights to unlock the creativity and innovation of your best self." * Kelly Leonard, VP, Creative Strategy, Innovation and Business Development, The Second City *"Innovative, smart, practical, original, and above all, a fun read." * Nigel Nicholson, Emeritus Professor of Organisational Behaviour, London Business School *"This masterpiece gives you the tools to seamlessly blend structure and creativity, unleashing untapped potential and heralding a new age of unprecedented accomplishment." * Stephen Shapiro, innovation expert and author *"In a world that's more volatile and uncertain than ever, businesses need people who can communicate with confidence. This is what Neil does and he teaches it brilliantly." * Matt Brittin, President, Google EMEA *"Neil Mullarkey has written a masterpiece on how to improve your spontaneity to increase momentum at work." * Mark Bowden, author and communication coach *"This book has everything. It shares a message we all need to hear about leadership in the moment and in virtual times. We should risk winning if we are to build the world we all want to live in." * Dr Jacqui Taylor, Founder & CEO, FlyingBinary *"A concise, powerful read that redefines collaboration and communication, perfect for professionals eager to thrive in today's dynamic landscape." * Michelle Taite, Global Chief Marketing Officer, Intuit Mailchimp *"Technical ability and knowledge is important but not enough. It's about the people, relationships, communication and respect. Neil takes you on a journey of stories and practical tips essential for today's leaders." * Dr Lynne Maher, Adjunct Associate Professor, The University of Tasmania *"Discover the full importance of human ingenuity and relationships at work. Neil's unique approach makes this both a fun and insightful read." * Ben Renshaw, leadership thinker and author *"Neil Mullarkey is a master of his craft. He is educated, erudite and enthusiastic about how business can be better by using the soft skills associated with his comedy career." * Paul Boross MBE, speaker and pitch doctor *"In a world moving at pace and in unpredictable directions, improvisation is an essential leadership capability in its own right. Neil is a master and he has set out the principles for us all in this book." * Dr David Pendleton, Professor in Leadership, Henley Business School *"I strongly recommend this book to anyone who wants to increase their productivity and enjoyment at work." * Luke Johnstone, author and entrepreneur *"This book shows you how the magic of being 'in the moment' can transform your career. Simply brilliant!" * Graham Shaw, coach and award-winning author *"The interpersonal and communicative skills that this book will sharpen are absolutely critical for business leaders to navigate complexities and manage teams." * Doris Claesen, Ads Marketing Lead, APAC at Google *"This book will help every leader make an impact and create momentum." * Lesley Uren, Senior Client Partner and President, EMEA Consulting, Korn Ferry *"An amazingly eclectic, thought-provoking and above all, useful book. There is something for everyone in Neil's great book, one that I'll pick up time and time again." * Andrew Cross, Professor of Practice, Hult EF *"You'll be better at communication, comprehension and life by reading this brilliant book." * Michael Heppell, author, speaker and coach *"No technology can replace the human ability to collaborate, communicate and create at work. Learn how you can sharpen these abilities with Neil's fascinating book." * Steve McDermott, author and founder, The Confident Club *"Wow, Neil is simply the best of the very best. If confidence, innovation and turning work into an adventure are on your agenda then read this book today!" * David Taylor, author and founder, Naked Leader *"A highly engaging and elegantly written book. Neil discusses the tension between structure and spontaneity and offers some great practical tools and techniques for the reader to improve their own practice, whatever it is they do." * Dr Graham Curtis, Director of Operations, Roffey Park Institute *"Road-tested with top executives from around the world, Neil's techniques will ensure that you succeed whatever your role." * Dave Allen, Founder, Brandpie *"Neil has written a stirring playbook for personal growth and leadership. The ease, clarity and depth with which he discusses these topics will rewire your thinking and vocabulary for good." * Asad Ur Rehman, expert media and communication professional *"A refreshing antidote to all those "be a great leader" courses and books which are inflicted on us. Read this instead!" * Richard Westney, HR Consultant *"There are no three greater skills in life than confidence, communication and creativity, and no better person than Neil Mullarkey to help you master them." * Luke Manning, Head of LSEG Foundation, London Stock Exchange *"Like a Swiss Army Knife for effective business communication." * Veronika Elsener, Chief Marketing Officer, Victorinox *"In the Moment is chock-full of practical tips, road tested with real leaders, and great fun to read." * Donald Sull, Senior Lecturer, MIT Sloan School of Management *"This book is proof of how serendipity and improv and work together in daily life to actively create futures." * Annie Pye, Professor of Organization Studies, Cardiff University *"The warmth, wisdom and wonder of Neil Mullarkey radiate out from every page of this entertaining, inspiring and rigorously researched book. If you want to be your best, buy this book!" * Simon Lancaster, speechwriter and author of Connect *"Gives a 360 degree perspective for everyone to utilize fascinating insights before taking the advantage to craft their own success." * Erwin Parengkuan, CEO & Founder, TalkInc. *"If you want to have a future in work then this is a book that demands to be kept within an arm's reach." * Steve Martin, Faculty Director, Columbia Business School *"Charming and practical advice for those navigating the uncertain and often confusing corporate world." * Mike Southon, co-author, The Beermat Entrepreneur *"No technology can replace the human ability to collaborate, communicate and create at work. Learn how you can sharpen these abilities with Neil's fascinating book." * Sophie Devonshire, CEO, The Marketing Society *"This book is a menu of practical ideas that you can select as you wish to boost your esteem, presentation skills and creative powers." * Brendan Barns, Founder, London Business Forum *"Neil Mullarkey has such incredibly diverse experiences and so many brilliant stories. This book brings his insights to life." * Kate & Helen Richardson-Walsh, Olympic Hockey Gold Medallists *"Whether you're seeking to connect with a co-worker, feel more credible and confident in a presentation, or step up to lead in a new situation, Neil Mullarkey's insightful book will show you how to communicate - and learn - more effectively." * Herminia Ibarra, Charles Handy Professor of Organizational Behaviour, London Business School *"A powerful case for a more collaborative and more creative approach to work." * Stefan Stern, columnist and author *"A fabulous quiver of practical tools for the business executive of any level - a great reminder to listen, experiment and empower." * Tom Gathercole, Head of EMEA & EVP, Aircastle Limited *"It's delicious to imagine a corporate world in which all of Neil Mullarkey's insights and tips are heeded and acted upon; where we all approach the world with a "yes and..." mindset." * Sarah Nelson Smith, Global Head of Corporate & Commercial, Legal at Booking.com *"Outstandingly written, thought provoking and hugely transferable into daily life for business professionals." * Simon Ewins, Managing Director, UK Hotels & Restaurants, Whitbread PLC *"Ever wondered what improv comedy can offer the world of organisations and business? This book has many answers, with a unique blend of stories and research." * Paul Z Jackson, Director, The Solutions Focus *"A truly excellent book. Neil has connected all of the dots between improvisation and business for you." -- Deborah Frances-White, comedian, author and screenwriter"Backed up by fascinating research, stories and case studies, Neil Mullarkey offers some home truths and superb advice." * Caroline Webb, leadership coach and author, How to Have a Good Day *"Easily digestible, this book provides a mix of great hints and tips with case studies." * Joanna Causon, CEO, The Institute of Customer Service *"Neil Mullarkey's insights bring flexibility to corporate strategy and strengthen human connections as our work paradigm shifts." * Jesús Fernández Muñoz, Principal Office in Europe, Office of Outreach and Partnerships, Inter-American Development Bank, Madrid *"How spontaneous are you? Are you willing to drop your plans and be inspired? If so, this brilliant book was written for you." * Robert Holden, author, Shift Happens and Higher Purpose *"A must read for anyone leading or managing, Neil Mullarkey is entertaining and practical in equal measure. Some insights that will make you stop and question, balanced with real examples and tools that you can use yourself." * Malcolm Brown, CEO, Angel Trains Limited *"This book teaches interpersonal skills which ChatGPT can't do; and which are even more necessary now that ever." * Vanessa Lui, CEO and co-founder, Sugarwork *Table of Contents Chapter - 01: Improv and me; Chapter - 02: Human connection; Chapter - 03: Collaboration; Chapter - 04: Creativity; Chapter - 05: Leadership mindset; Chapter - 06: Meetings; Chapter - 07: Humour; Chapter - 08: Serendipity; Chapter - 09: Storytelling; Chapter - 10: Where next?;

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Book SynopsisSherry Madera is a prominent thought leader on sustainability, with a focus on sustainable finance, environmental data and public policy. She is the CEO of CDP, a non-profit that runs the world's environmental disclosure system for companies, cities, states and regions. Prior to joining CDP, Madera was Founder and Chair of the Future of Sustainable Data Alliance (FoSDA) and held senior global roles at Mastercard, the London Stock Exchange Group, and the City of London. She speaks regularly in global forums on topics including sustainable finance, FinTech, international trade, data policy and geopolitics.Trade Review"Sherry Madera poses the simple questions that many directors are too nervous to ask. Navigating Sustainability Data proceeds to answer them in plain English without condescension. A remarkable achievement in a complex area." * Sir Douglas Flint, Chairman, Abrdn, Previous Group Chairman, HSBC *"By demonstrating the potential for ESG data to improve organisational performance, Navigating Sustainability Data will help companies become more resilient in an era pregnant with a plethora of cascading and non-linear risks. Sherry Madera takes the reader systematically and critically through the key challenges and opportunities associated with ESG data and where it will go next" * Dr. Ben Caldecott, Professor, Oxford University, Founder Director of the Oxford Sustainable Finance Group at the University of Oxford Smith School of Enterprise and the Environment *"The future of our planet is under threat, yet too often business leaders do not know how to respond. Navigating Sustainability Data explores the urgency of this dilemma and why sustainability and responsibility go hand in hand. Sherry Madera makes a compelling case for the benefits of understanding the complex sustainability data landscape and why it matters, offering practical steps through which leaders can demonstrate stewardship of our precious planet today, whilst also building relevant organisations for tomorrow." * Katherine Garrett-Cox, CBE, Chair of Board of Trustees, CDP *"I strongly recommend Navigating Sustainability Data, an enlightening work written by an expert practitioner and entrepreneur. Data outlining sustainability should be simple, clear and actionable. This book is." * Paul Dickinson, Founder, CDP, Chair of the Trustees of ShareAction *"Navigating Sustainability Data provides real organizational boards with essential information on how sustainability will soon be the primary driver of business model transition within their firms. Sherry Madera delivers a sharp breakdown of complex climate issues such as Net Zero, carbon markets, regulations and disclosures confronting all business great and small." * Michael Sheren, Former Senior Advisor at the Bank of England and Co-Chairman of the G20 Sustainable Finance Study Group *"As companies across the world drive towards business models that are in harmony with nature, the companies who can access and analyse trustworthy, accurate sustainability data will be the companies who succeed. Navigating Sustainability Data shows how this can be achieved and is essential reading for management teams and boards." * David Craig, Former CEO Thomson Reuters Risk and Compliance, Former CEO Refinitiv, co-chair TNFD, Executive Fellow London Business School *"Navigating Sustainability Data should be priority reading for business leaders globally. ESG data is core to any business success and should not be sat at the periphery." * Dr. Ma Jun, President of Institute of Finance and Sustainability (Beijing) and Chairman of Green Finance Committee of China Society for Finance and Banking *Table of Contents Chapter - 01: Why sustainability data matters to organizational leaders; Chapter - 02: The ABCs of sustainability data use cases; Chapter - 03: What is ESG data?; Chapter - 04: How to map your organization’s ESG maturity; Chapter - 05: Prioritizing sustainability data use cases; Chapter - 06: Determine your sustainability data ambitions; Chapter - 07: Sustainability regulations – Europe’s biggest export?; Chapter - 08: International sustainability data trends; Chapter - 09: Identifying greenwashing; Chapter - 10: Sustainability data in the modern board; Chapter - 11: Conclusion – future-proofing with sustainability data;

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Book SynopsisAnna Tavis, Ph.D., based in New York City, New York, is Clinical Professor, Department Chair of the Human Capital Management Department at NYU's School of Professional Studies. She is co-author of Humans at Work, also published by Kogan Page.Woody Woodward, PhD, PCC, is Director of the Coaching Innovation Lab and leads the Master of Science degree program in Executive Coaching and Organizational Consulting at NYU's School of Professional Studies. He sits on the Board of Directors of the International Coaching Federation Thought Leadership Institute.Trade Review"This is an important and timely book, shining a light on the rapid growth of professional coaching in the workplace and its superpower to change behaviors and transform organizations." * Jack Prevezer, COO and Co-founder, EZRA *"This book takes you on an unusual and exciting journey of understanding, appreciating and embracing the many ways, turns and discoveries about the benefits of the intersection of technology and professional coaching. Some fairly obvious, others delightfully surprising. The Digital Coaching Revolution is a gift for all of us who try to better comprehend and, more importantly, better utilize technology and coaching." * Magda Mook, CEO, International Coaching Federation *"Coaching has grown as an organizational intervention since the start of the millennium. It has become almost ubiquitous in enterprise organization. But how can HR leaders leverage the revolution of AI and digital which has been sweeping through coaching since 2020? This highly practical book provides the insights and knowledge to help HR professionals navigate the intersection between coaching and technology and emerge as more informed and more effective consumers of coaching services." * Jonathan Passmore, SVP EZRA & professor of coaching at Henley Business School, UK *"The Digital Coaching Revolution is an important resource that chronicles the evolution of coaching and also provides a roadmap for how technology can be used to democratize coaching and enable every employee in any size organization to benefit from at-scale and tech-enabled professional development. Tavis and Woodward have created a vibrant global community of coaching and professional development leaders at NYU and beyond who will surely influence the workplace and what it means to develop employees for years to come." * Angie Kamath, Harvey Stedman Dean of the School of Professional Studies New York University *"I enthusiastically recommend Woody Woodward and Anna Tavis' important work on The Digital Coaching Revolution to anyone interested in digital learning, leadership development and coaching at scale. Thematically, the book very much aligns with what we hear from our global clients every day about the transformation, or "Third Wave" of Professional Coaching. As the authors stress, managing coaching at scale across an enterprise can achieve definitive and significant organization change- but only if it is approached in a holistic, connected way blending deep coaching expertise, emerging technologies and new operating models. That's less disruptive and revolutionary than it may seem; as the authors note it is more about making sustainable enterprise-wide investments based on what we know works over a reasonable time horizon." * Mark D. Arian, CEO, Consulting, Korn Ferry *"The history and evolution of coaching is meticulously documented in this practical and timely book from Woody Woodward and Anna Tavis. Coaches who are trained to facilitate change in clients are grappling with the changes required to keep up with the coaching revolution. Learning and development professionals are feeling the pressure to develop the skills needed for a VUCA world. How we train coaches and deploy coaching must match the needs of a rapidly changing landscape. Woodward and Tavis are the pioneers we need to explore and stake our claim in the new digital landscape." * Ruth Reitmeier, Director of Coaching at Rice Business, Rice University *"Tavis and Woodward have written the definitive guide to digital coaching with detailed analysis of its origins and future in the age of AI. The book connects purpose, history, technology and coaching best practices in various fields. It is a must read for anyone interested in coaching as a discipline and how technology is expanding its impact." * Brenda Sugrue, Global Chief Learning Officer, EY *"As coaching leaders and practitioners, we ask our organizations and clients to consider how they became what they are today and reflect on whether the same strengths, skills and attributes will work for them in the future. This book is an excellent synopsis of where the coaching industry has been and where it's going, inviting us to consider if and how much we are evolving with it and how ready we are to lead it into the next phase of its future." * Nicole Forward, Head of Executive Coaching, Netflix *"The Digital Coaching Revolution is an indispensable guide for anyone dedicated to the evolution of learning and development in the digital era. This book emphasizes the integration of AI and data analytics in crafting personalized learning experiences. It also offers valuable insights for L&D professionals who want to enhance their coaching methodologies in the digital age." * Melissa Daimler, Chief Learning Officer at Udemy, Author of ReCulturing *"Exploring the cutting-edge world of executive coaching, Anna Tavis and Woody Woodward's book offers an insightful and comprehensive examination of the latest coaching technologies. Its in-depth analysis and practical case studies make it an invaluable resource for professionals seeking to enhance their coaching methodologies. This book is a testament to the transformative power of innovative coaching tools and strategies and is a must-read for anyone involved in executive coaching." * Alex Alonso, Ph.D., SHRM Chief Knowledge Officer & CEO Academy, author of Talking Taboo & Unsung Heroes *"The Digital Coaching Revolution is as compelling as it is timely. It captures not just the future of coaching, but also how it fits into the system of healthcare. A necessary read for both the aspiring and seasoned professional." * Neal Sundberg, Senior Director of Coaching at Headspace *"The Digital Coaching Revolution is an essential read for anyone looking to understand the profound impact of technology and analytics in the field of coaching. In the authors' vision of future organizations, every employee will enjoy the benefits of personalized coaching, guided by the insights and precision offered by artificial intelligence and data analytics. This transformation democratizes accessibility to coaching but elevates it to be more grounded in evidence and tailored to individuals. This book is a guide for all leaders, coaches and HR professionals who aspire to thrive in an era where AI-driven coaching is not just a luxury, but a fundamental tool for professional success." * David Green, Managing Partner at Insight222, co-author of Excellence in People Analytics, host of the Digital HR Leaders podcast *"In an era defined by unprecedented change and technological advancements, The Digital Coaching Revolution explores the intersection between the professionalization of coaching and the adoption of digital technologies. Authored with scholarly insight, this book tracks the parallel lifecycles of these two dynamic forces, offering a compelling narrative on their convergence and the profound impact it has on the coaching landscape. By providing an academic lens to this burgeoning industry, the authors adeptly synthesize core issues and trends. In doing so, they shed light on how technology is not merely a tool but a catalyst for a fundamental reassessment of coaching-prompting reflection on its essence, delivery methods and, most significantly, its role in the ever-evolving landscape of organizational learning and development." * Shonna Waters, PhD, ACC, SHRM-SCP, Vice President, Executive Advisory, BetterUp *"This timely book is essential reading for anyone interested in understanding how technology will revolutionize organizational coaching and why there has never been a better opportunity to connect science, technology, and human expertize to improve people's experience at work and careers." * Tomas Chamorro Premuzik, Ph.D, Chief Innovation Officer at ManpowerGroup and Professor of Business Psychology at University College London *"The Digital Coaching Revolution explores the transformative power of AI in coaching across various settings including work, personal spaces, education and healthcare. In today's fast-paced world of constant transformation, deeply understanding how technology and AI can make a significant positive impact on work and life is critical. This book serves as an essential guide to understanding and navigating the evolving landscape of AI coaching. A must-read for anyone interested in the future of coaching, making it more accessible, inclusive and personalized." * Kathi Enderes, PhD, SVP Research and Global Industry Analyst, The Josh Bersin Company *Table of Contents Chapter - 00: Introduction; Chapter - 01: The History and Evolution of Executive and Professional Coaching; Chapter - 02: Who are the Coaches and What do they do; Chapter - 03: The Unfolding Journey of Digital Coaching in Organizations; Chapter - 04: The Tech and Data Revolution; Chapter - 05: Lessons from Sports; Chapter - 06: Expanding the Coaching Perspectives: Coaching for Health and Wellbeing; Chapter - 07: L&D Coaching Transformed: Navigating Learning in the Digital Age; Chapter - 08: The New Frontiers of Chatbot and AI; Chapter - 09: Inclusive Coaching; Chapter - 10: Who Qualifies as a Coach?; Chapter - 11: Conclusion

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Book SynopsisJerry Rudd is a logistics and supply chain professional with over 25 years' experience. He has worked with companies such as Ford, Peugeot, the Bank of England and Wincanton. He is based in London, UK.Trade Review"A Practical Guide to Logistics is a great practical guide to many of the challenges in our sector and will be of value to both professionals and students." * Clare Bottle, CEO, UK Warehousing Association *"A wonderful blend of lasting fundamentals and ever-changing advances that makes logistics a dynamic and exciting field." * Stephen W. Simco, Head of Logistics and Distribution, Americas, Camelot Management Consultants *"A valuable text for undergraduate and postgraduate levels. The variety of examples and real-world case studies, as well as the emphasis on applications, make this a worthwhile learning experience." * Wenjuan Zeng, Lecturer of Global Logistics Management, University of Essex, UK *"I have always considered practical experience to be a 'taster', leading a diner to choose from a theoretical menu. Jerry is a master chef, having spent a lot of time in the logistics kitchen." * David James, Vice President of Subsidiary Development & Management, Knapp *Table of Contents Chapter - Chapter 01: Introduction; Chapter - Chapter 02: First steps – strategic decisions; Chapter - Chapter 03: Storage – The physical infrastructure; Chapter - Chapter 04: Warehouse handling equipment; Chapter - Chapter 05: Warehouse management systems, automation and robotics; Chapter - Chapter 06: Warehouse operations; Chapter - Chapter 07: Packaging and customer requirements; Chapter - Chapter 08: Road vehicles; Chapter - Chapter 09: Vehicle operations – Costs and their reduction; Chapter - Chapter 10: Legal requirements and compliance; Chapter - Chapter 11: Vehicle routing and networks; Chapter - Chapter 12: Railfreight, inland waterways and other inland transport; Chapter - Chapter 13: Seafreight and airfreight; Chapter - Chapter 14: Trading terms and insurance; Chapter - Chapter 15: Health and Safety; Chapter - Chapter 16: The broader supply chain

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Book SynopsisKelly Cutler is a seasoned entrepreneur, technology executive, educator and business leader based in Chicago, Illinois. Through her consulting business, she guides companies across sizes and industries in their digital marketing and technology strategies. As a faculty member at Northwestern University, Kelly also teaches marketing and communication courses throughout various programs at Medill, the Kellogg School of Management and the School of Professional Studies (SPS).Trade Review"Cutler's expertise in search marketing shines through every page of this thoughtful and practical guide to search marketing. This is a book that will help marketers at all levels think strategically about how to apply search to profitably grow their businesses, get the most out of their search marketing spend and enrich their customer interactions. Cutler's writing brings the same energy, enthusiasm and passion to this subject as she does to the classroom and readers will surely be the beneficiaries." * Jonathan Copulsky, co-author of 'The Technology Fallacy' and 'The Transformation Myth'; author of 'Brand Resilience' *"In Search Marketing, marketing expert Kelly Cutler unveils a groundbreaking guide that will transform the way you navigate the digital landscape. Whether you're a seasoned marketer or just dipping your toes into the world of search marketing, this book is your go-to resource for mastering the art of SEO and SEM." * Jim Lecinski, Associate Professor of Marketing at the Kellogg School of Management, Former Vice President Sales and Services, Google, Inc. *"In essence, this book is a distillation of everything one would need to plunge headfirst into the world of SEO and SEM. It doesn't merely instruct; it guides you through the process with an ease that makes learning not only straightforward but also empowering. For marketers who have longed for an accessible, all-in-one package to truly comprehend and master the dynamics of SEO and SEM, your pursuit ends here. With this book, you'll find yourself not just understanding but confidently leading your business's digital marketing efforts. In the world of digital marketing, this book is not just an accessory; it's a necessity." * Sabine Gutsche, Head of Marketing, Deutsche Leibrenten Grundbesitz AG *"Kelly Cutler's Search Marketing is the new must-read guide for all marketers. Search marketing remains the strongest results-driver of all digital marketing strategies. Kelly distills the complexity of SEO and SEM as only a successful veteran entrepreneur of the dot com boom turned highly respected digital marketing professor at one of the country's top universities could. This book truly cements her guru status." * Karrie Sullivan, Founder, Culminate Strategy Group *"From beginning steps to full integration, Kelly unmasks the mystery of the digital marketing sphere. Using her detailed map of SEO and SEM, she gives you a blueprint to develop your strategy seamlessly. Kelly, being an entrepreneur and a professor, is the insider you have been looking for." * Steve Tullar, Managing Director, JonesTrading *"Kelly Cutler's innovative Three-Pronged approach offers a fresh perspective on SEO. Her book serves as a valuable guide, providing essential foundations for a comprehensive and effective SEO strategy suitable for experts and newcomers alike. It's a must-read for anyone looking to understand the art and science of digital marketing." * Herman Bulls, Marketing Professional, 2015 MBA Duke’s Fuqua School of Business *"Cutler injects her engaging and effective teaching style by starting each chapter with clear objectives and key results you can expect to achieve by implementing these best practices in your organization today. You'll leave each chapter empowered with confidence and knowledge to incrementally improve your Search Marketing strategy and drive key business results." * Mara Sackfield, Global Product Manager, Stryker *"Whether you have been around since the early days or are brand new to search marketing, Kelly offers fresh perspectives, tactical tools and real-world examples to help you better optimize SEO and SEM strategies and stay one step ahead of the latest trends." * Jennifer McGinn, Senior Director Marketing, Informatica *"Kelly Cutler has been my go-to expert for all things SEO for 15 years and she's finally sharing her knowledge with the world in this book. A must-read for both SEO newbies and experts looking to fine-tune their craft." * Ajay Goel, CEO of Gmass *"Kelly Cutler has masterfully crafted a comprehensive guide that demystifies the multifaceted world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Her expertise shines through as she breaks down the intricate strategies and techniques that drive online success in this space. This book is a must-read for entrepreneurs, marketers and business owners looking to maximize their online visibility and drive results." * Tanya Norwood, Chief Officer, Marketing and Membership, ASCP *Table of Contents Section - 01: The fundamentals of search; Chapter - 01: An overview of search; Section - 02: SEO; Chapter - 02: Search engines and web traffic ; Chapter - 03: The Functionality of SEO; Chapter - 04: A Winning SEO Framework; Chapter - 05: Publishing SEO-friendly Content; Chapter - 06: Measuring Successful SEO Outcomes; Section - 03: SEM; Chapter - 07: Overview of SEM; Chapter - 08: Successful SEM Campaigns; Chapter - 09: Refreshing the SEM Approach; Chapter - 10: Advanced Techniques to Measure and Optimize a Campaign; Section - 04: Conclusion; Chapter - 11: Working together with SEO and SEM; Chapter - 12: The Future of Search Marketing;

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Book SynopsisIan Horne is the European Head of Content at Money 20/20, the organizer of the largest global events for the fintech industry where he works towards setting the fintech agenda for investors, technologists, banks and payments organizations. Prior to this, he was Head of UK Audience Development at Citywire. Ian Horne has been shortlisted for HeadlineMoney's UK Fintech Journalist of the Year award and is based in London, UK.Trade Review"Why DeFi Matters is a must-read for anyone interested in a holistic understanding of the nuanced conversation around decentralized finance. From addressing the polarizing political climate to financial inclusion, Ian seamlessly blends financial insights, technological trends and philosophical musings, creating a captivating narrative that leaves you feeling inspired and hopeful about the potential of DeFi." * Nicole Casperson, Founder and Author, Fintech is Femme *"This brilliantly informative book serves as a digestible and engagingly written guide, offering clear insights into the past, present and potential future of not just decentralized finance but also digital assets overall." * Erica Stanford, Author of Crypto Wars *"Why DeFi Matters provides a comprehensive, global and inclusive look at decentralized finance. Ian Horne expands the narrative beyond the narrow, store-of-value lens that often limits a real understanding of the depth and breadth of DeFi. The book skillfully captures the story of DeFi, leaving readers with a clear understanding of why money and commerce matters to the global innovation economy." * Cleve Mesidor, Executive Director, Blockchain Foundation & former Obama Presidential Appointee *"If decentralized finance is one of those crypto buzz words that annoy or scare you, fear not, because Ian Horne's new book will guide you through the history that brought us DeFi, breaking down jargon and uncovering details that even the OGs might have missed." * Mauricio Magaldi, Head of Product, Midnight, Input Output & host of the Blockdrops podcast *Table of Contents Chapter - 01: Crypto and DeFi: Why now, and what exactly is it?; Chapter - 02: Ethereum and DeFi: The creation of crypto’s Financial ecosystem; Chapter - 03: Key DeFi terms; Chapter - 04: What does DeFi do?; Chapter - 05: DAOs: The organizational framework for DeFi; Chapter - 06: NFTs: Beyond the hype; Chapter - 07: Virtually financial: The Metaverse, Web3 and the gamification of DeFi; Chapter - 08: TradFi enters the market: Game over for the decentralized dream?; Chapter - 09: CBDCs: The central bank’s answer to crypto; Chapter - 10: The long road ahead: Can DeFi fulfil its promise?; Chapter - 11: Why does DeFi matter?: Concluding thoughts;

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Book SynopsisChia-Yu Kou-Barrett is an organizational behavior researcher. She formerly worked as a Lecturer at Cranfield School of Management and as an Assistant Professor at Smurfit Business School, University College Dublin. She has published in top-tier journals, co-authored book chapters and taught students across undergraduate, postgraduate, EMBA and UK apprenticeships Level 7 programs. Her work focuses on enhancing understanding of knowledge sharing and workplace dynamics.

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Book SynopsisGwynne Richards runs his own logistics consultancy and provides courses on warehouse and transport management for practitioners. He lectures at University of Warwick, UK and Hong Kong Polytechnic University. He is also the author of Warehouse Management, published by Kogan Page.Susan Grinsted is co-founder of HowToLogistics.com, an associate at Apprise Consulting and a Principal Fellow of WMG at University of Warwick, UK.

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Book SynopsisAnastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured in the Association of National Advertisers (ANA), Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.

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Book SynopsisGordon Glenister, based in Essex, UK, is Global Head of Influencer Marketing for the Branded Content Marketing Association and has over 25 years' experience in promotional marketing. He is the host of Influence Global Podcast, runs his own influencer consultancy and regularly speaks around the world on influencer marketing. Glenister also runs his own influencer course helping individuals become influencers and was previously Director General of the British Promotional Merchandise Association for 11 years.

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Book SynopsisTobias Gutmann is Assistant Professor at EBS Business School, where he is the Head of the Siemens Product Innovation Lab. He is based in Munich, Germany. Sebastian Greiss advises clients at 27pilots, a Deloitte business, in establishing and operating Venture Client units and founded StationX, the Venture Client Unit, at Siemens Mobility. He is based in Munich, Germany. Christian Hüttenhein founded BoschIndustry Consulting and was the Venture Partner and Co-Founder of Open Bosch, the Venture Client Unit of the Bosch Group. He is based in Frankfurt, Germany.

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Book SynopsisA revised and updated third edition of the popular Complete Guide to Personal Training with up-to-date content and new exercises.This is the complete reference guide for anyone working as a personal trainer, or studying to become one, with an in-depth look into the role of the trainer in relation to codes of conduct and client care. This comprehensive book contains practical tips and advice for designing a range of exercise programmes for clients. It also focuses on the best ways to sustain a financially successful personal training business and stand out from the crowd.This new third edition includes:- Brand-new illustrated stretches and exercises- Advice on training at home or outdoors- A spotlight on client well-being- Updated government guidelines, statistics and scientific findings- Guidance on adapting exercises for disabled or vulnerable clients- National guidelines for nutrition and

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Book SynopsisLearn how to maximize your potential in minimal time with this compact how-to book derived from No Limits by #1 New York Times bestselling author John Maxwell.Many of us hold ourselves back because we firmly believe our abilities are limited. But what if what we believe are our limitations is just an illusion? In THE POWER OF YOUR POTENTIAL, John Maxwell identifies and examines the 17 key capacities each of us possess. Some are abilities we are born with such as how we think or how we relate to other people. The rest are choices we make, often unconsciously, including our attitude or personal discipline. He then gives clear and actionable advice on what we can do to improve in each of these areas. From learning to manage your emotions and increase your energy, to conquering procrastination and becoming more comfortable with taking risks to move forward, Maxwell will help you surpass your own expectations to become a better you than you ever thoug

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Book SynopsisExam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people.The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section

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Book SynopsisExam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of raising finance, financial planning and resource management. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section

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Book SynopsisShortlisted for the Business Book Awards 2018 ''Leadership'' is in danger of becoming a tired phrase in the world of management - it may sound cerebral and important, but more often comes across as static and trite. Which might explain why so many ''leaders'' feel like imposters; they may have a vision or masterplan, but the reality is daily messiness, acute uncertainty and fragile loyalty from team members. Often, they have been parachuted in to transform a complex situation, or promoted in unexpected circumstances. Are there more effective ways in which people can learn the art of being a great leader?Being an effective leader is about the daily grind, and it is a far from glamorous existence, but it can be hugely rewarding if leaders are realistic about the choices they face. In many trades and professions, mastery of the subject can take a lifetime; leadership is no different. An apprenticeship approach can breathe life into the development oTrade ReviewInspirational, practical and fascinating, this book will help you no matter what your age or achievements. I couldn’t put it down. -- Joanna Lumley * OBE *I stumbled into leadership by accident rather than design. My learning was all "on the job" with many mistakes and a few successes. How much easier my job would have been if there had been books like this around to help me navigate my journey. -- John Barton * Chairman, Easyjet and Next *This is a different kind of leadership book. It encourages and inspires. It shows us that we all need to continue to learn and develop our leadership skills, however high or low we may be. And it reminds us that it's a journey of one step at a time, with a lot of work on the way. It's a must-read. -- Chris Smith * Baron Smith of Finsbury, Master of Pembroke College Cambridge *At a time when leadership is scarce, Eve Poole offers some practical insights for all on what it takes to become a true leader. Indeed an acquired skill. -- Paul Polman * CEO, Unilever *Leaders should be readers and Eve Poole’s Leadersmithing is a must-read for anyone that wants to improve their ability to lead. Whether you run a business, a small team, or aspire to lead in the future, Leadersmithing will help you become the leader you want to be, with strong practical insight, humour and honesty. -- Jayne-Anne Gadhia * Chief Executive, Virgin Money *I found the book fascinating. Whether you are looking for leadership advice when tackling a new challenge, or merely developing your personal leadership skills, Eve's deck of cards will provide the inspiration. -- Major General Paul Nanson * Commandant, The Royal Military Academy Sandhurst and Director Leadership for the British Army *This is a leadership book from the frontline, written from a deep base of academic understanding but grounded in the daily practice of the leadership art. I will be buying it for all my Board and recommending it very often. -- Stephen Bampfylde * Chairman, Saxton Bampfylde *Eve Poole gives us an engaging and fresh take on leadership development. The book frames the practice as a guild unto itself, whose masters are rewarded with the most challenging and rewarding work. Practice, simulation and muscle memory are offered as fundamentals in how leaders can be modelled and honed. Poole’s eye-opening metaphors and commonsense templates provide a welcome divergence from a canon that is too often stilted with jargon and buzzwords. Imminently accessible, Leadersmithing invites all – at any stage of development – to use its insights and exercise on a path to leadership excellence. -- Dr Randall P White * author of "Breaking The Glass Ceiling" and "The Future of Leadership" *Table of ContentsIntroduction PART 1 - THEORY Chapter 1: What do leaders need to be able to do? Chapter 2: How do leaders really learn? Chapter 3: Character Chapter 4: Leadersmithing PART 2: PRACTICE Chapter 5: Crafty Essentials Chapter 6: Diamonds Chapter 7: Clubs Chapter 8: Spades Chapter 9: Hearts Conclusion

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Book SynopsisThe attainment gap between disadvantaged pupils and their peers is one of the most insidious social injustices in the developed world.It is a significant factor in the growing inequality of our societies and persists across time and nations. For this reason, narrowing the gap is a top priority for governments and policymakers, and an issue that all schools must tackle. Written by a leading expert in the field of inclusion, Narrowing the Attainment Gap is designed to support school leaders in understanding and reducing the attainment gap in the context of their setting. Drawing on research and his own extensive experience in leading a team that has worked with over 1,000 schools, Daniel Sobel examines the real issues behind the attainment gap and the barriers schools face when trying to narrow it. The book provides a unique approach with hands-on, practical guidance to enable every school leader to develop their own bespoke solutions to meet the needs of their commuTrade ReviewA well-researched, thought-provoking and, above all, practical guide to narrowing the attainment gap. Daniel Sobel takes a balanced and reflective perspective on attainment and disadvantage and then distils this into helpful guidance for schools. Thoroughly recommended! * Steve Higgins, Professor of Education, Durham University, @profstig *Daniel Sobel’s approach of how to meet the needs of children who struggle in school, for whatever reason, makes perfect sense. Working with Daniel is one of the few times in my career that I’ve not only had a lightbulb moment but an experience that changed my perceptions of learning forever. Narrowing the Attainment Gap explains this approach in a way that will make you think how you can give children a better chance in life. The results for my school were dramatic. * Sarah Conant MSc, Consultant Headteacher *The book provides a unique approach with hands-on, practical guidance to enable every school leader to develop their own bespoke solutions to meet the needs of their community, and to pass these down through the school. * Parents in Touch *[Sobel] has made a heartfelt contribution to the very real issues that we as a community have in addressing the needs of children and young people most in need of our support and I welcome this addition to the cause. * Anita Kerwin-Nya, Schools Week *

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Book SynopsisA fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era.Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the quantifiable benefits of technology. In People Before Tech, Duena Blomstrom uncovers the true potential of teams in modern organizations by highlighting the importance of psychological safety. This ground-breaking approach leads to a powerful group dynamic that allows teams to take risks, create and innovate without fear of repercussion. WiTrade ReviewThrough concepts like psychological safety, people will thrive, value will be created, and the human condition will improve in concert with technology. People Before Tech is your essential guidebook to a human-centric approach. -- Heather McGowan, Keynote Speaker, Author of "The Adaptation AdvantageUnoptimized and disenfranchised teams will be your new norm unless you take action. In People Before Tech, Duena Blomstrom shows you how to create Psychological Safety and change lives. A must read. -- Karen Ferris, change management expert, keynote speaker and authorWhat Duena has done has not only thrust the human back into the heart of HR but also extends this deep into organizational psychology and the nature of productivity, teamwork, and workplace culture. A recommended read for leaders who want to change and transform their business and how they engage their workforce for the better. -- Theo Priestley, futurist and co-author of 'The Future Starts Now'The world faces great uncertainty in respect to increasing automation and the role humans will play in the future of business and the role work will play in our lives. People Before Tech tackles this issue head on as the culture of companies changes to digital-first and humans second. Duena provides us with a plan to keep humans engaged and differentiated during this global transformation. -- Brett King, bestselling author of 'Bank 4.0' and 'The Rise of Technosocialism'Duena and I connected over our passion for psychological safety and making the workspace human again. Or as Duena puts it: “getting rid of our human debt”. This book shows why psychological safety is a need-to-have and not just a nice-to-have if you want a successful company today and in the future. -- Gitte Klitgaard, Agile coach and keynote speaker

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Book SynopsisSince the first edition was published in 2009, Patrik Wikström's The Music Industry has become a go-to text for students and scholars. This thoroughly updated third edition provides an international overview of the music industry and its future prospects in the world of global entertainment.The music industry has experienced two turbulent decades of immense change brought about in part by the digital revolution. How has the industry been transformed by these economic and technological upheavals, and how is it likely to change in the future? What is the role of music in this digital age? Wikström illuminates the workings of the industry, deftly capturing the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public. New to this third edition are expanded sections on the changing structure of the music industry, the impact of digitization on music listening practices, and the evolution of music streaming platforms.Engaging and comprehensive, The Music Industry is a must-read for students and scholars of media and communication studies, cultural studies, popular music, sociology and economics.Table of ContentsIntroduction: Music in the Cloud 1 A Copyright Industry 2 Inside the Music Industry 3 Music and the Media 4 Making Music 5 The Social and Creative Music Fan 6 Future Sounds Notes References Index

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Book SynopsisPacked with 52 discoveries from Gallup’s largest study on the future of work, It’s the Manager shows leaders how to adapt their organizations to rapid change, ranging from new workplace demands to managing remote employees, a diverse workforce, the rise of artificial intelligence, gig workers, and attracting – and keeping – today’s best employees. Who is the most important person in your organization to lead your teams through these changes? Gallup research reveals: It’s your managers. While the world’s workplace has been going through extraordinary historical change, the practice of management has been stuck in time for more than 30 years. The new workforce – especially younger generations – wants their work to have deep mission and purpose, and they don’t want old-style command-and-control bosses. They want coaches who inspire them, communicate with them frequently, and develop their strengths. Who is the most important person in your organization to lead your teams through these changes? Decades of global Gallup research reveal: It’s your managers. They are the ones who make or break your organization’s success. When you build great managers -- ones who can maximize the potential of every team member -- you will see organic revenue and profit growth, and you will deliver to a every one of your employees what they most want today: a great job and a great life. This is the future of work.

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Book SynopsisAuthor Megan Giller invites fellow chocoholics on a fascinating journey through America’s craft chocolate revolution. Learn what to look for in a craft chocolate bar and how to successfully pair chocolate with coffee, beer, spirits, cheese, or bread. This comprehensive celebration of chocolate busts some popular myths (like “white chocolate isn’t chocolate”) and introduces you to more than a dozen of the hottest artisanal chocolate makers in the US today. You’ll get a taste for the chocolate-making process and understand how chocolate’s flavor depends on where the cacao was grown — then discover how to turn your artisanal bars into unexpected treats with 22 recipes from master chefs.

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Book SynopsisThis is the loose-leaf version of Applied Sport Management Skills, Fourth Edition With HKPropel Access, which offers students a less expensive, printed version of the text.Applied Sport Management Skills, Fourth Edition With HKPropel Access, takes a practical approach for teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions of planning, organizing, leading, and controlling, and addressing the Commission on Sport Management Accreditation (COSMA) Common Professional Component topics and North American Society for Sport Management (NASSM) guidelines, the fourth edition has been extensively updated with hundreds of new references and sport examples.The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students’ management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more.While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter: Flash-card activities help students learn key terms. Self-assessments, which ask students to identify their strengths and weaknesses and plan to improve shortcomings, are now assignable, trackable, and automatically scored. Applying the Concepts quizzes, which challenge students to identify management concepts illustrated in various situations, are now trackable and automatically scored. Time-Out features, in which students apply management concepts to their personal sport and work experiences, are now assignable instructor-scored assessments. Case studies are now supplemented by 10-question automatically scored quizzes and include three open-ended discussion questions. Additional assignments available in downloadable documents for students to complete and submit to the instructor further facilitate the application of the concepts presented in the text: Sport Management Professionals @ Work activities provide a cohesive thread to keep students focused on how sport managers use the concepts on the job. Skill-Builder Exercises present real-world scenarios designed to help future managers handle day-to-day situations such as setting priorities, conducting job interviews, handling conflict, and coaching employees. Sports and Social Media Exercises introduce students to the role of social media in managing sport organizations. Students review popular social media sites such as Facebook, Twitter, and LinkedIn and visit sport websites. Game Plan for Starting a Sport Business features ask students to perform managerial tasks such as developing an organization structure and brainstorming ideas for leading employees. With Applied Sport Management Skills, students will be primed for an exciting career in sport management by gaining a thorough understanding of management theories and developing the acumen to apply them.Note: A code for accessing HKPropel is included with all new print books.Table of ContentsPart I. Introduction to Sport ManagementChapter 1. Managing SportsWhy Study Sport Management?The Sport Industry and Sport ManagementSport Manager’s ResponsibilitiesWhat Does It Take to Be a Successful Manager?What Do Sport Managers Do?How Do Managers Differ?Learning AidsChapter 2. The Sport Industry Environment: Globalization, Ethics, and Social ResponsibilityInternal Environment and Quality in SportExternal EnvironmentConducting Sport Business in a Global EnvironmentEthics in Sport ManagementWhy Good People Use Unethical BehaviorGuides to Ethical Behavior and Managing EthicsSocial Responsibility and SustainabilityLearning AidsPart II. PlanningChapter 3. Creative Problem Solving and Decision MakingAn Overview of Problem Solving and Decision MakingStep 1: Define the Problem or OpportunityStep 2: Set Objectives and CriteriaStep 3: Generate AlternativesStep 4: Select the Most Feasible AlternativeStep 5: Plan and Implement the DecisionStep 6: Control the ResultsLearning AidsChapter 4. Strategic and Operational PlanningAn Overview of Strategic and Operational PlanningStrategic ProcessAnalysis of the EnvironmentSetting of ObjectivesCorporate-Level StrategyBusiness-Level StrategyOperational-Level StrategiesImplementing and Controlling the StrategiesLearning AidsPart III. OrganizingChapter 5. Organizing and Delegating WorkThe Organizing FunctionAuthorityOrganizational DesignJob DesignOrganizing Yourself and Delegating WorkLearning AidsChapter 6. Managing Change, Culture, Innovation, and DiversityManaging ChangeOrganizational CultureInnovation and QualityDiversity, Equity, and Inclusion (DE&I)Diversity Groups and SportsOrganizational DevelopmentLearning AidsChapter 7. Human Resources ManagementHuman Resources Management Process and DepartmentLegal EnvironmentHuman Resources Planning and Job DesignAttracting EmployeesInterviewingDeveloping EmployeesPerformance AppraisalsRetaining EmployeesLearning AidsPart IV. LeadingChapter 8. Behavior in Organizations: Power, Politics, Conflict, and StressOrganizational Behavior and ThoughtsPersonalityPerceptionAttitude Formation and BehaviorPowerPolitics in the Office and on the FieldManaging ConflictNegotiationCollaboration Conflict SkillsStressLearning AidsChapter 9. Team DevelopmentImportance of Teamwork to PerformanceGroup Performance ModelGroup StructureGroup ProcessStages of Group Development and Leadership StylesGetting to Better MeetingsLearning AidsChapter 10. Communicating for ResultsUnderstanding the Importance of Good CommunicationUsing Organizational CommunicationUsing Interpersonal CommunicationUsing the ChannelsSending MessagesReceiving MessagesResponding to MessagesDealing With Emotions and CriticismLearning AidsChapter 11. Motivating to WinMotivation and PerformanceContent-Based Motivation TheoriesProcess-Based Motivation TheoriesReinforcement TheoryPutting Theory to Work Within the Motivational Process and Motivating YourselfLearning AidsChapter 12. Leading to VictoryLeadershipBehavior of Effective LeadersContemporary Behavioral PerspectivesSituational Leadership Theories and ModelsGetting to Your Personal Style of LeadershipLearning AidsPart V. ControllingChapter 13. Controlling Quality, Financials, Productivity and Managing PeopleQuality and Control SystemsControl ProcessFrequency of ControlsFinancial ControlsManaging PeopleManaging Problem EmployeesProductivityLearning AidsChapter 14. Facilities and Events ManagementSport Facilities and Event ManagementSport Facilities ManagementSport Event ManagementPlanning and Controlling SportsSales Forecasting TechniquesScheduling ToolsTime ManagementLearning AidsAfterword: The Future of Sport ManagementAppendix: Careers in Sport Management

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Book SynopsisFollowing on from the success of Garden Tourism this latest offering New Directions in Garden Tourism provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves in to new themes and contemporary trends, from art and culture, to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to new topics, the book also provides expansion of chapters previously touched upon in Garden Tourism such as the continued rise in urban gardens, events, and garden economics. · Update on visitor statistics · New case studies throughout · Full colour images This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging-style that will also appeal to casual readers interested in gardens.Table of Contents1: Introduction: Philosophy of New Directions in Garden Tourism 2: Gardens Around the World, 2013–2019 3: New Directions in Gardens 4: New Audiences for Gardens 5: The New Media Landscape 6: Tourists in the Garden; Human Health and Happiness and the Semiotics of Garden Visiting 7: Events and Festivals 8: Impacts of Botanic Gardens: Economic, Social, Environmental and Health 9: Urban Garden Tourism 10: Gardens and Historic Homes; New Directions in Historic Garden Tourism 11: Future Directions 12: The Effect of the Coronavirus on Garden Tourism

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Book SynopsisStreamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.Trade Review"This is the book I wish I had when I was starting out in Internal Communication. Whether you are a newcomer to internal communication or a more seasoned practitioner, you work in organisational design or human resources - Jenni's book is one that should sit on your desk." * Krishan Lathigra, Interim Head of Internal Communication & Engagement, UK Department for Digital, Culture, Media and Sport (DCMS) *"An eclectic collection of valuable ideas and practical solutions for everyday internal communication challenges. This is a useful guide for practitioners who are interested in taking a broader perspective to practice that incorporates understanding people and organizations." * Dr Kevin Ruck, Co-founder, PR Academy *"Jenni's book is a practical guide that will not only equip communicators but inspire them too. It's packed with relevant theory and examples, that unlock the possibilities of effective internal communication. This book will help you have the right conversations, to drive everyone forward. I highly recommend it." * Rachel Miller, Director, All Things IC. *"A transformational book from a transformational and passionate professional. There is no Employee Engagement without internal communications and this book will help you deliver both effectively." * Matt Manners, CEO & Founder, Inspiring Workplaces Group *"An indispensable guide for leaders, communication professionals, students, and anyone interested in how to harness the power of communications to empower teamwork to make the dream work." * Farzana Baduel, CEO, Curzon PR *"This is the book that we've waited for to help the discipline evolve officially from reactive and tactical to proactive and strategic. It is an easy and informative read for those who want to enable, engage and empower employees to manage change and deliver results." * Priya Bates, President, Inner Strength *"The first comprehensive manual for internal communication for the pandemic/post-pandemic era, Jenni reaches a new level of thought leadership in the field. Rather than making simple stuff complex, she makes complex concepts simple and actionable." * Mike Klein, Principal, Changing The Terms and former EMENA Chair of IABC. *"Jenni's model is business performance focused, insightful and comprehensible. Leaders need to understand change dynamics and effectively engage with people; Jenni shows the way." * David Stringer-Lamarre, Chair, IoD London Region and MD, Fortis Consulting London *"A book which should not only be read but, most of all, understood by all those working in internal communication. A book which demonstrates the power internal communication can have from a strategic perspective, not just channel and broadcast use." * Ella Minty, Author and Issues, Crisis & Reputation Lecturer & Adviser *Table of Contents Chapter - 00: Introduction; Section - PART ONE: Foundations; Chapter - 01: Introduction to internal communication; Chapter - 02: Without communication there is chaos; Chapter - 03: Understanding organizations and leadership; Chapter - 04: Understanding people; Section - PART TWO: Applying the model; Chapter - 05: The Field Model; Chapter - 06: Data and diagnostics; Chapter - 07: The fix; Chapter - 08: Applying the model and making it work for the long term; Chapter - 09: Conclusion;

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Book SynopsisThe Fall and Rise of American Finance traces the collapse and reconstitution of American financial power from the disintegration of robber baron J. P. Morgan's vast empire to the rise of finance behemoth BlackRock. Contrary to what is taken for common sense by figures from Hillary Clinton to Bernie Sanders, Maher and Aquanno insist that financialization did not imply the hollowing out of the "real" economy or the retreat of the state. Rather, it served to intensify competitive discipline to maximize efficiency, profits, and the exploitation of labor-with the support of an increasingly authoritarian state.Trade ReviewWorthy heirs to their teacher, the great Leo Panitch, Maher and Aquanno sketch an alternative history of the last century that every critical scholar of finance must now engage and contend with. -- Quinn Slobodian, author of Crack-Up CapitalismA groundbreaking historical work with vital implications for theory and politics. The Fall and Rise of American Finance changes our vision of the present-and the future. -- Clara E. Mattei, author of The Capital Order Critical political economists tend to separate finance and 'the real economy,' seeing the former as parasitic on the latter. But what if finance has always been there and has always been the mechanism that disciplined capitalism as a whole? Maher and Aquanno explore this alternative reading of financialization. It is a compelling and convincing account. -- Mark Blyth, Professor of International Economics at Brown UniversityTable of ContentsPreface1: The Latest Phase of American Capitalist DevelopmentThe Fall and Rise of American FinanceA New Picture of FinancializationRethinking Finance and the Corporation2: Classical Finance Capital and the Modern StateFinancial Capital and Industrial CapitalFrom Bank Capital to Finance CapitalFinance Capital and CompetitionState Power, Class Power, and Crisis3: Managerialism and the New Deal StateRemaking Capitalist FinanceThe New Industrial OrderClass Struggle and the Crisis of Managerialism4: Neoliberalism and Financial HegemonyThe Financialization of the Non-Financial CorporationAsset-Based Accumulation and Market-Based FinanceFinancialization and Authoritarian StatismThe 2008 Crisis and the Question of Decline5: The New Finance Capital and the Risk StateCrisis Management and the Risk StateThe Rise of the Big ThreeThe New Finance CapitalPrivate Equity, Hedge Funds, and Finance Capital6: Crises, Contradictions, and PossibilitiesThe Statization of Market-Based FinanceThe Macroeconomic Policy of Finance CapitalThe False Promise of Universal OwnershipDemocratizing FinanceNotesIndex

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Book SynopsisThe future of business will be all about \"business as unusual.\" The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and scale that will surprise many. In this book, a leading futurist and consultant provides a unique perspective for understanding and managing such change. Hyttffors draws from the idea of yogic philosophy and the concept of mind mastery to help managers address the future of rapid change. He weaves together cutting edge technology with ancient Indian philosophy to increase business leaders' understanding of how everything is becoming interconnected, and how current problems on a macro level and disruptive technologies (as solutions) will change the world. Moreover, he argues that successful management of change can be achieved by managers through a deeper understanding of human emotions.

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Book SynopsisSalt is a vital commodity. For many centuries it sustained life for Scots as seasoning for a diet dominated by grains (mainly oats), and for preservation of fish and cheese. Sea-salt manufacturing is one of Scotland’s oldest industries, dating to the eleventh century if not earlier. Smoke- and steam-emitting panhouses were once a common sight along the country’s coastline and are reflected in many of Scotland’s placenames. The industry was a high-status activity, with the monarch initially owning salt pans. Salt manufacture was later organised by Scotland’s abbeys and then by landowners who had access to the sea and a nearby supply of coal. As salt was an important source of tax revenue for the government, it was often a cause of conflict (and military action) between Scotland and England. The future of the industry – and the price of salt for consumers – was a major issue during negotiations around the Union of 1707. This book celebrates both the history and the rebirth of the salt industry in Scotland. Although salt manufacturing declined in the nineteenth century and was wound up in the 1950s, in the second decade of the twenty-first century the trade was revived. Scotland’s salt is now a high-prestige, green product that is winning awards and attracting interest across the UK.Trade Review'one of those all-too-rare books that cover their subject so definitively that it's hard to imagine anyone ever wanting or needing to write another book on the subject' -- Ken Lussey * Undiscovered Scotland *

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Book SynopsisJapan, the world's third largest economy and its largest creditor nation, has been in crisis for more than two decades. Its economy has been depressed or in recession in much of that period, its banking sector in a critical state, and its public sector burdened by recurring fiscal deficits and mounting debt. Today, the hegemonic role in global trade and financial markets has been assumed by the USA and China. Yet, this book argues that a possible future Pax Japonica - one in which Japan will overcome its paralyzing debt and once again play a leading role in global finance - can become a reality. Leading international strategist Takeo Harada provides new and astounding insight into Japan's hidden role as designated controller of large - often secret - funds kept for the purpose of rescuing humankind from ultimate disasters. For this reason, Japan's role in the global economy can never be under-estimated and remains critical to its progress.

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Book SynopsisHow do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience. AUTHOR: Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Nether

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Book SynopsisIn 2020, the world was rocked by the sudden and indiscriminate spread of COVID-19. But for all the damage caused - lives lost, economies roiled and jobs eradicated - it also created opportunities for individuals and businesses to pause and reflect. Bushido Capitalism explores the ways in which this forced interlude has allowed us to reflect on the effects of a Great Acceleration of the last two decades and to critically evaluate where we should go next. Guided by updated values of Bushido, which have long been enshrined in Japanese culture but are rarely referenced in the West, this book presents ways in which we can use this current inflection point to become more responsible, ethical and sustainably minded citizens and business leaders. It underscores the importance of collaboration, humility and realism, but also of confidence, ambition and creativity. It demonstrates that businesses, particularly in a complex and polarized world, can be a force for the common good of society - if run the right way.

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Book SynopsisThree out of five workers across the world say they feel burned out. A 2020 study claims that the figure is in fact three in four. Over the past 24 months, our relationship with work has changed beyond recognition. On one side, employees are now looking for more choice, flexibility and freedom than ever before and statistics show that if they don't get what they want, they are prepared to vote with their feet. On the other, employers across all industries and job roles are currently facing mass resignations, with 3.6 million US workers resigning in May 2021 alone. With such a background, organizations are now being forced to take burnout among their workforce more seriously. This book offers a story-based exploration of a growing risk and some real and deep practices that seek to improve the human experience of the present-day workforce and make organizations more viable for the future. The authors look at the current burnout situation from a lens of discovering and seeking to heal some of the root causes of workplace despair. The book gives the reader a sense of when burnout is happening or imminent and suggests human and radical inroads for prevention and healing.

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Book SynopsisNew consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

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Book SynopsisAll businesses today face increasing pressure from customers and legislation to improve their sustainability credentials. Moreover, companies' employees and shareholders are demanding the same. Yet, many companies are playing catch-up and urgently need to get on track for the future. This book explains how companies - small or large - can do that in a series of practical stages. The authors adopt a method that asks a series of questions that then require brutally honest answers to, that then go on to develop guaranteed actions for companies to implement. For any business owner or manager who realize the importance of running a sustainable business, but do not know where to start, this book provides an essential springboard. It all adds up to a roadmap towards the next decade - and for businesses to remain relevant and resilient.

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Book SynopsisWherever you work, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid "reaching out", or "walk the talk", or "pivoting", or "think outside the box". No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this handy dictionary, aptly described as "the world's most comprehensive" of the top 2,000 business jargon and non-sensical terms that have infected us all. Stay sane (and keep your colleagues, manager and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak to save us all from going stir-crazy!

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Book SynopsisWhen it comes to entering and succeeding in many (especially large) corporate organizations, there are still barriers and challenges (ranging from education and background to not having the right contacts and networks) that the majority encounter. This book provides inside advice on planning your career, overcoming the barriers and "cracking corporate". Through interviewing young professionals who currently have successful corporate careers, and through the authors' own experiences of cracking corporate, the book offers readers valuable lessons in choosing career options and tackling the different challenges at each stage in your career. Furthermore, the authors provide insightful advice on thinking about your purpose in life, planning your education and becoming an expert in a particular field, developing your network of contacts, handling difficult people and situations, and using good ethical principles.

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Book SynopsisThere is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.

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Book SynopsisIdeas are the fuel of business - it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas. Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.

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Book SynopsisWe live in a world in crisis. Societies are becoming fractured, opinions polarized and people are increasingly isolated. In an attempt to seek out human connection, many people spend more time at work than they do with family members, yet few of us have someone at work who we trust enough to share our vulnerabilities. To be human is to suffer, yet our struggles can remain hidden from work. This book argues that compassion is a core human value, which is too often overlooked in business. In these challenging and unprecedented times, workplaces have a crucial role to play in fostering kindness, care and understanding for one another as human beings. Based on a decade of research and packed with examples and case studies, this book argues that compassion is the hidden key to business performance in the 21st century.

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Book SynopsisChina's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. In 2000, Robin (Yanhong) Li founded Baidu and turned the company into the largest Chinese search engine (with over 80% market share by search query) and the world's second largest search engine. In 2005, Baidu completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. This book is the story of the rise of Robin Li and Baidu, which is integral to the story of China's vast internet economy.

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Book SynopsisRichard Branson stated: "No goal is beyond our reach and even the impossible can become possible for those with vision and belief in themselves." This is the topic of this book, which studies the lives of 50 extraordinarily successful women and men - most of them entrepreneurs, but also top managers, athletes, entertainers and others - to find out what distinguishes them and the lessons that we can all learn. What really sets these highly successful and rich individuals apart is their courage to be different from the majority of those around them. They challenge traditional ways of thinking and they set their goals and ambitions considerably higher than most people. Their stories serve as powerful guidelines for anyone who wants to aim higher and achieve much more than those around you.Trade ReviewThis book can motivate young people to become entrepreneurs. You don't necessarily need a degree, as Zitelmann shows in his book - and as I know from my own life experience. Of far greater importance are good entrepreneurial ideas - ideas that create benefits and help other people. - Dirk Rossmann, Managing Director, Dirk Rossmann GmbH, pioneer of drugstores and billionaire businessmanTable of ContentsIntroduction 1. Aiming Higher 2. How to Win Trust 3. Learn to Embrace Problems 4. Focusing 5. Dare to Be Different 6. Learn to Stand Your Ground 7. Never Take "No" For an Answer 8. Programming Your Inner GPS 9. The Formula for Success: Stamina + Experimentation 10. Dissatisfaction as a Driving Force. 11. Ideas Will Make You Rich 12. The Art of Promoting Yourself 13. Enthusiasm and Self-Discipline 14. Efficiency 15. Speed Is of the Essence 16. Money Matters 17. Tension and Relaxation Bibliography About the Author Index of Persons and Companies

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Book SynopsisEvidence suggests that only about 10% of start-ups and 30% of entrepreneurs make it beyond 5 years. Methods for control and leadership in the start-up or early growth stages are wildly different from those needed to successfully manage a complex organization consisting of multiple departments, divisions, product lines, or geographic spread. To succeed, business leaders should be aware of which stage their organization is in, the characteristics of the current stage, and the characteristics of the next stage. This book explores various common patterns of management styles and then offers transition strategies to help managers to succeed in the digital economy. The authors guide leaders to prepare for these transitions by laying the foundations or infrastructure needed to prevent a crisis that inhibits further growth. They also provide leaders with a greater understanding of the growth framework, which will help leaders to manage better the development of their companies.

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