Description

Book Synopsis
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience. AUTHOR: Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Nether

Binge Marketing

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    A Paperback by Carlijn Postma

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      Book details

      Publisher LID Publishing
      Published 10/22/2020
      ISBN-13 9781911671046
      978-1911671046
      ISBN-10 1911671049
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience. AUTHOR: Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Nether

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