Description

Book Synopsis
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.

Super Signs: Taking your brand to the ultimate

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    A Hardback by Sam Hua, Nan Hua

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      View other formats and editions of Super Signs: Taking your brand to the ultimate by Sam Hua

      Publisher: LID Publishing
      Publication Date: 07/03/2019
      ISBN13: 9781912555185, 978-1912555185
      ISBN10: 1912555182
      Also in:
      Business, Finance & Law Brands and branding

      Description

      Book Synopsis
      There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.

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