Description

Book Synopsis
Gordon Glenister, based in Essex, UK, is Global Head of Influencer Marketing for the Branded Content Marketing Association and has over 25 years' experience in promotional marketing. He is the host of Influence Global Podcast, runs his own influencer consultancy and regularly speaks around the world on influencer marketing. Glenister also runs his own influencer course helping individuals become influencers and was previously Director General of the British Promotional Merchandise Association for 11 years.

Influencer Marketing Strategy

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    A Paperback by Gordon Glenister

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      Book details

      Publisher Kogan Page
      Published 7 March 2024
      ISBN-13 9781398615236
      978-1398615236
      ISBN-10 1398615234
      Also in:
      Business, Finance & Law Business innovation

      Description

      Book Synopsis
      Gordon Glenister, based in Essex, UK, is Global Head of Influencer Marketing for the Branded Content Marketing Association and has over 25 years' experience in promotional marketing. He is the host of Influence Global Podcast, runs his own influencer consultancy and regularly speaks around the world on influencer marketing. Glenister also runs his own influencer course helping individuals become influencers and was previously Director General of the British Promotional Merchandise Association for 11 years.

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