Business, Finance & Law Books

Book SynopsisDr Helen Edwards straddles the business and academic worlds of marketing through teaching, writing and consultancy. She is an award-winning columnist at Marketing Week, an adjunct associate Professor of Marketing at London Business School, and sits on the board of the UK Effies. She is also the author of Creating Passion Brands, published by Kogan Page and is based in London, UK.Trade Review"Essential reading for any organization seeking growth in today's difficult economic environment. Full of practical tools and examples." * Costas Markides, Professor of Strategy and Holder of the Robert Bauman Chair in Strategic Leadership, London Business School *"Every business is desperate for growth but few know where to find it. In this exhaustively researched book, Helen Edwards encourages us all to look to the margins, to the marginal behaviours that will become mainstream in time. But this is no theoretical perspective, it's a practical playbook, offering a clear approach to finding the future of our businesses. As Edwards says, 'The margins matter and they can be read'." * Richard Huntington, Chief strategy officer, Saatchi & Saatchi *"Any book that teaches you how to market insects for food, understand the rise of witchcraft, and the techniques for recovering an additional 21 years of life is well worth reading. This is an eye-opening analysis of an increasingly powerful aspect of successful brand and marketing strategy - one that will become ever more key to the evolution and growth of the great businesses of the future. For marketers, the tools, techniques and frameworks present an excellent guide to navigating the otherwise high-risk challenges of identifying future markets, trends and categories for investment." * Cheryl Calverley CEO eve sleep, consultant, advisor, coach *"I almost want to keep this book under wraps: it feels like the best-kept secret for growth is now well and truly out! Explained, codified and laid out - taking the best thinking to the mainstream... please DO NOT read... a few of us want this all to ourselves!" * Jon Wilkins, Global Chief Strategy Officer, Accenture Song *"Marketers talk a lot about wanting to break out from being a fringe discipline and be right at the heart of the business. Well here is a way to get there: ironically, by understanding the margins of human behaviour. Helen Edwards gives us the behaviours to explore, a way to understand them better, and practical ideas to apply." * Sara Bennison, Chief Marketing and Product Officer, CEO of The Mortgage Works *"Where there is asymmetry there is opportunity! One of the greatest pieces of marketing advice I have ever seen by one of the most thoughtful writers on branding going. Helen Edwards rightly identifies the limits to growth faced by brands and identifies a solution. Extracting value from fringe culture is not new, but Edwards goes further in identifying the ways in which brands can mainstream the causes of marginal groups of consumers in a way that creates value for all. Recommended for brand marketers looking for new ways to address the imperatives of growth." * Professor Michael Beverland, Head of Strategy and Marketing, University of Sussex Business School, author of Building Brand Authenticity: 7 Habits of Iconic Brands. *"Marketers talk a lot about growth and about change. But they are remarkably silent on where these two crucial concepts actually originate. From Marginal to Mainstream provides wonderful insights on these issues and suggests that by looking to the wings of the market, in the correct ways, marketers can predict and prepare for both. Strongly recommended." * Mark Ritson *"This is a game-changing read for anyone wanting to win in business today. As marketers, we need to be on the front foot, finding new opportunities to connect with our customers in highly competitive markets, and this book gives you all you need to further turbo your performance." * Peter Markey, CMO, Boots UK *"One perhaps overlooked problem with 'evidence-based, accountable marketing' is that money tends to be spent too late on things which are already successful - casting a spotlight on things which are already centre-stage. How much more powerful would marketers be - and how much richer would society be - if we instead learned to identify and illuminate the best among those many great ideas which have been unfairly left too long lurking in the wings or in the shadows backstage? Well, thankfully, in this book you will learn how to do exactly that." * Rory Sutherland, Vice Chairman, Ogilvy *"How can we find dynamic growth if we're all scrabbling in the same pit for the same customers and using the same methods and insights? In From Marginal to Mainstream, Helen Edwards shows us a path out of that pit with surprising and compelling arguments for looking broad and deep for new customer growth where we might least expect it. It's time for some bold moves with insightful foundations and the margins may be where we find that." * Sonia Sudhakar, Managing Director Marketing and Digital, Royal Mail *"Growth can come to organisations that correctly identify behaviours and ways of life at the fringes of society that succeed in breaking through into the mainstream. This well-researched and clearly-written book is full of practical tools and excellent examples that will help you identify and exploit these marginal-to-mainstream opportunities. This is essential reading for any organisation seeking growth in today's difficult economic environment!" * Costas Markides, Professor of Strategy and Holder of the Robert Bauman Chair in Strategic Leadership, London Business School *"A fresh and insightful perspective on how to understand the marginal behaviours of today, to identify the mainstream behaviours of tomorrow." * Nils Goller, Senior Vice President, Orkla Marketing & Innovation, Orkla. *"A rigorous and compelling argument for why marketing needs to radicalise its thinking, and turn common practice upside down, if it is to find the growth it promises." * Kate Waters, Director of client strategy and planning, ITV *"From Marginal to Mainstream is a fascinating book which leans into one of the biggest challenges facing marketers today - how to continue driving growth when it seems to be eluding many of even the most successful companies. Helen flips the narrative on diversity and the margins from 'nice to have' side-projects and shows how the brands of the future are grown by better understanding and building on exactly these unique experiences." * Jerry Daykin, VP Head of Media at Beam Suntory, WFA Diversity Ambassador *"This book is for the growth-hungry, curious marketer - a reminder to hunt for tension and to overlook 'niche' at your peril. With Helen's unique blend of wit and intellectual horsepower she makes the complex simple and provides us all with a 'how to'. Thank you Helen for this reminder that in such competitive, often homogenous, categories that the marginal can seed the mainstream." * Holly Turner, VP EMEA, Johnson and Johnson *Table of Contents Chapter - 00: Introduction; Section - ONE: The margins and why they matter; Chapter - 01: From ‘Does anyone do that?’ to ‘Doesn’t everyone do that?’; Chapter - 02: Why modern mainstream marketing is a low-growth zone; Chapter - 03: Going for growth - Why the margins? And why now?; Section - TWO: How to read the margins; Chapter - 04: Overview; Chapter - 05: A smouldering fire in the fringes - The elemental beacons; Chapter - 06: What’s hidden, what’s there and what could be - The revelatory beacons; Chapter - 07: Shakers of place and pace - The opportunity beacons; Chapter - 08: An irresistible momentum - The growth beacons; Section - THREE: A strategy for growth; Chapter - 09: Overview; Chapter - 10: Entrepreneurs get it – They are marginals too; Chapter - 11: Growth from the margins - A marketer’s playbook; Chapter - 12: The M2M advantage - Seven things every leader should know

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Book SynopsisPhilip Mirvis is an organizational psychologist who serves as senior research fellow for the Global Network on Corporate Citizenship and Babson Social Innovation Lab. He is based in Ranchos des Taos, New Mexico. He has led public and corporate seminars, and lectured in over 50 nations throughout Asia, Europe, and Africa, and in Brazil and Australia. Bradley Googins is a retired professor and former Director of the Center of Corporate Citizenship at Boston College. He is currently a visiting professor of Strategy and Entrepreneurship at the Catholic University of Milan. He is based in Watertown, Massachusetts.Trade Review"Sustainability to Social Change is a great read. It tells you about our journey (the printable parts), where other forward-looking businesses are headed, and how you can lead your company to a better future-for business and the world. Have yourself a giant scoop." * Ben Cohen & Jerry Greenfield, Cofounders of Ben & Jerry’s *"This wonderful book, based on hands-on research, is a practical guide to how companies can help lead social change. I love the examples and user-friendly format and will be applying the insights to the corporate boards I am a member of in Asia." * Dato Timothy Ong, Chairman of Asia Inc Forum *"This book is a huge wake-up call for all business leaders. We are either going to live in co-existence with all our neighbors and the planet or there will be no existence. The book clearly demonstrates that hiding behind the current system is no longer an option. The inspiring case studies show that early systems innovators can deliver equitable value to all stakeholders." * Louis "Tex" Gunning, CEO at LeasePlan Corporation N.V. *"A visionary call to action for all entrepreneurs! Instead of trying to sustainably reduce ourselves, Mirvis and Googins challenge us to actively build the future and align a deeper purpose into a long-term vision of what success can look like." * Jason Grenfell-Gardner, Founder of The J. Molner Company *"This book is a comprehensive and focused look at corporate performance at the nexus between business and societal goals. Focusing on the lessons here can help you and your company to 'raise the bar' and uptick performance for all." * Stanley S. Litow, Former IBM Executive, Professor and Innovator in Residence at Duke University, and author of the Challenge for Business and Society: From Risk to Reward *"In this insightful book, Phil Mirvis and Brad Googins argue that businesses play a crucial role as a voice for social change. But for that to work, they say business must transform the way it thinks about value. Read their timely account of why so many business leaders are finally embracing the sustainability agenda and how innovators are moving onward to regeneration. They know this is the future of business, markets and, ultimately, capitalism." * John Elkington, Co-founder of Environmental Data Services (ENDS), SustainAbility, and Volans and author of Green Swans: The Coming Boom in Regenerative Capitalism *"Phil Mirvis and Brad Googins have long been leaders in the conscious business movement. In this important book, they point out that it is later than we realize; they capture the 'fierce urgency of now' and show how businesses can and must take the lead in bringing about social change. This book is an inspiring guide to how to move beyond 'doing less harm' to realizing a holistic vision of flourishing for all stakeholders." * Raj Sisodia, Co-founder & Chairman Emeritus at Conscious Capitalism Inc. and Distinguished University Professor of Conscious Enterprise at Tecnológico de Monterrey *"Phil Mirvis and Brad Googins have written a magnificent book, deeply grounded in the real world, but it's not just for business leaders who want to win the hearts and minds of customers, employees, communities and partners. It's for everyone who cares about the business of building a better world. This book asks us to look in the mirror. It reminds us that the future is coming at us fast and that history has its eyes on us. But, most importantly, this is a leadership playbook designed to help you to meet the moment and propel your organization forward. It comes alive by showcasing real companies that are successfully transforming whole industries and leading the world's solution revolution to positive prosperity with intergenerational concern and world-changing intention." * David Cooperrider, Chair and Chuck Fowler Professor, Case Western Reserve University; Honorary Chair, Cooperrider Center for Appreciative Inquiry, Champlain College; author of Appreciative Inquiry *"In this important book, Phil Mirvis and Brad Googins offer a roadmap for the next stage of business leadership. It takes you beyond sustainability to an evolving form of the market, and the role of business and the manager of tomorrow. It offers real examples and tools for developing a new kind of leader, one focused on mastering the domains of commerce while also recognizing that they have an interest and responsibility in maintaining the integrity, stability and equity of the system in which they practice that craft. Rather than exploit a broken market or political system for personal gain, future business leaders must take ownership for stewarding the institutions of the market. This book shows you how." * Andrew J. Hoffman, Holcim (US) Professor of Sustainable Enterprise, University of Michigan and author of Management as a Calling: Leading Business, Serving Society *"Mirvis and Googins have produced a tremendously useful book on the role that executives can play in social change. Not only does this book cover the gambit of ideas related to sustainability and social change, it is chocker block full of examples that show how these ideas are put into practice. This book is a must-read for executives taking their company on the journey to social change." * Tima Bansal, Professor of Strategy at the Ivey Business School and Founder of Network for Business Sustainability *"Sustainability to Social Change begins with a concise yet comprehensive account of the corporate sustainability movement up to the present. The authors then offer principled, practical guidance on how to focus corporate goals towards social change. A valuable read." * Hannah Payson, Executive Director at the Center for Business, Government and Society in The Tuck School of Business at Dartmouth *"At last, a book that blends the 'why' with the 'how': why it's important to embrace social change in business and how leaders can go about it. Data makes it clear that the public expects much more from the private sector, but business executives-even those who are committed-ask, 'What is it I am supposed to be doing now?' Sustainability to Social Change lands at the right moment; drawing on decades of practical research and observation to show the way forward." * Judy Samuelson, Founder and Executive Director of Aspen Institute Business & Society Program and author The Six New Rules of Business: Creating Real Value in a Changing World *"Business leading social change? It's easy enough to dismiss this idea, but Sustainability to Social Change shows you that giants like Unilever, Ikea, and Novo Nordisk; smaller companies like Ashley Stewart and Lush and Ben & Jerry's; and B Corps are redefining the role of business in society. Read this thoughtful and timely book to get yourself and your company into the 'next' wave." * Sally Uren, CEO at Forum for the Future *"Corporate social responsibility? Sustainability? All good... but NOT GOOD ENOUGH, so say Phil Mirvis and Brad Googins. They provide business leaders a GPS for the next challenge-to create social innovation and real value for their business and the world. The authors use stories, frameworks, reflections and insights from their decades of relentlessly examining and challenging the changing role of business in society to convincingly demonstrate that business leaders today can integrate purpose and profit successfully across the value chain." * Cheryl Kiser, Executive Director of the Lewis Institute for Social Innovation and The Babson Social Innovation Lab, and author of Creating Social Value: A Guide for Leaders and Changemakers *"Sustainability to Social Change makes a compelling case for businesses large and small to tackle the urgent economic, environmental and social challenges of our time. Mirvis and Googins provide solid evidence and engaging real-world examples of how companies are responding to shifting societal expectations and leading social change. This book shows you why such enlightened leadership is essential and how companies can do it!" * Chris Coulter, CEO at GlobeScan and author of All In: The Future of Business Leadership *"Sustainability to Social Change will make you stop in your tracks and consider: what is business 'for'? Philip Mirvis and Bradley Googins explain how businesses can creatively address problems of inequality, climate change and much more. This book should inspire everyone in your organization, from new hires to the CEO." * Mark Hurst, Founder of Creative Good *"In one sentence, Mirvis and Googins say it all: 'Learn from the changemakers and be one yourself.' This book-the result of the authors' unique longitudinal studies of inspiring business practices-is rich in illustrative examples, insightful analysis, memorable tips, and persuasive arguments on WHY business leaders must lead social change and HOW to move social value creation to the heart of your business. So, let's get to work and lead that change!" * Susanne Stormer, PwC Partner and Change Agent *"The call to action in Mirvis and Googins' new book is important and timely. Business has made real progress over the past decade in addressing societal challenges, but results are 'too little' and 'too slow.' The authors don't stop at calling out the private sector's unhurried pace: they provide practical advice, along with checklists, scorecards and frameworks for leaders to rapidly evolve their businesses to meet the urgent needs of the world today." * Deirdre White, CEO at PYXERA Global *Table of Contents Chapter - 00: Introduction; Section - ONE: Where We Are Now and What's Next; Chapter - 01: Sustainability - The End of the Beginning; Chapter - 02: Social Change - The Start of Something New; Chapter - 03: Business as an Agent of Change - Trailblazers and Transformers; Chapter - 04: Changemaking - Gearing Up to Lead Social Change; Section - TWO: Lead Your Company into the Future; Chapter - 05: Put Purpose First; Chapter - 06: Make Prosperity Inclusive; Chapter - 07: Engage the Whole Person; Chapter - 08: Produce Social Value; Chapter - 09: Revive the Planet; Chapter - 10: Systemic Social Change; Chapter - 11: Epilogue

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Book SynopsisSalma Shah is the Founder and Director of the award-winning Mastering Your Power, a certified coach training programme designed with a wider systemic lens of diversity, inclusion, belonging and equity. Based in London, UK she works with clients at a senior level in public, private and voluntary sectors. She supervises and trains other coaches as well as presenting at events globally. She has worked with clients across a range of industries, including: Teenage Cancer Trust, Reuters O2 and British Transport Police. She has also delivered programs for major international organisations including: Oracle and Ernst and Young (Kuwait, Palestine).Trade Review"I believe allyship is key to achieve an inclusive society with diversity, equity and belonging, and coaching is, most probably, the best tool to achieve it. I found this book very inspiring, engaging and thought provoking. A must-read for all practitioners and beneficiaries of coaching." * Dr Riza Kadilar, President, EMCC Global *"Salma's new book for me is a 'meta response' to the challenge of diversity, inclusion, equity and belonging. This book brings to the fore the importance of evolving coaching and as a result will no doubt deliver a meta response to the world of coaching." * Claire Camara, Global Chief People Officer, Mediacom *"Salma Shah has achieved that sweet spot where you will increase your understanding of coaching and inclusion in equal measure. Both practical and deep, it's delivered with empathy and power and will leave its mark, whether you are new to either discipline or an experienced practitioner." * Rachel Billington, Head of Equity, Diversity and Inclusion (ED&I) Aecom *"Timely, challenging, compassionate. An important and essential read for those seeking to play a meaningful role in creating a diverse and inclusive workplace and society. This courageous book explains how understanding our own stories and vulnerabilities, as well as those of our clients, is critical for transformational change. It provides practical tools, useful models, self-reflection and insightful lived experience in a way that is both accessible and engaging." * Dr Tim Spackman, Head of Organisational Development, Skipton Building Society *"If I said I could give you a tool that would raise your cultural competence, teach you how to apply it to those who need it most and develop yourself as an emotionally intelligent, nuanced leader with one book, what would you say? This book does all of that and should be required reading for anyone with leadership aspirations." * Hermann Trepesch, Global Diversity & Inclusion, Sanofi *"This book is a game-changer within the Diversity, Inclusion, and Belonging (DIB) space. If you are passionate about driving diversity, embedding inclusion, and creating a sense of belonging, this is the only book you need. Whether you are a beginner or an experienced leader I am confident you will benefit hugely. Combining DIB with Coaching has the power to inspire people and transform workplaces. But if you don't know where to start, start with this book. Cover to cover, it's an engaging read." * Zaheer Ahmad MBE, Global Head of Diversity, Equity, and Inclusion, GSK *"A comprehensive practical guide for leaders, coaches or for anyone interested to connect with people on a human level. This book tackles key topics including intersectionality, culture and allyship interwoven with coaching conversations, reflection points and thought provoking case studies. Drawing on her life experience and coaching skills, Salma has written an insightful approach supporting others to take a deeper connection with your own identity and life experience, whilst expanding your awareness when leading and coaching others." * Tali Shlomo, Inclusion and Diversity, Vice President EMEA (Swiss Re) *"This book provides a chance for everyone to experience the quality coaching Salma teaches, exploring the techniques, theories, but also providing confidence in exploring challenging topics and the lived experience with our coachees. I thoroughly recommend this book and Salma's work, which is perfectly timed and placed to make a significant different to so many people's lives." * Mark Laine-Toner, Finance Director (Hermes) *"This is a hugely timely and nuanced gem of a book. Whilst Salma doesn't shy away from the big issues, she is a gentle and wise companion, acknowledging that we're all fragile and prone to bias. Through illuminating case studies, insights, practice tips and reflection prompts, she encourages, inspires and supports the reader to meet people where they truly are, and be better professionals and fellow humans in the process." * Liz Hall, editor of Coaching at Work magazine and author of Mindful Coaching *"A great invitation to dig deeper into what it really means to be an inclusive coach along with practical steps to unlock personal growth in yourself and others through the lens of the lived experience. Essential reading." * Ash Schofield, CEO, Giff Gaff *"A critical and ground-breaking text accessible to all leaders, in how to use coaching as an enabler for creating and sustaining inclusive, equitable and diverse organizations. Salma explores human connectedness and shared lived experience through the systemic lens, with expertise, authenticity and compassion, whilst equipping the reader with insights and practical strategies to apply both individually and systemically for change." * Charmaine Kwame, National Lead for Coaching, NHS England *Table of Contents Chapter - 01: Introduction; Chapter - 02: Coaching the lived experience; Chapter - 03: Identity; Chapter - 04: Belonging; Chapter - 05: Inclusion; Chapter - 06: Entanglement; Chapter - 07: Trauma; Chapter - 08: Resilience; Chapter - 09: Authenticity; Chapter - 10: Psychological safety; Chapter - 11: Thriving; Chapter - 12: Equity; Chapter - 13: Allyship

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Book SynopsisDavid Lewis is Professor of Employment Law in the Law School at Middlesex University, UK.Malcolm Sargeant was Professor of Labour Law in the Business School at Middlesex University, UK.Ben Schwab is a Lecturer in Employment Law at Kingston University London, UK.Trade Review"Aimed at CIPD and other HRM students this textbook authoritatively covers employment law and is soundly structured, well-written, and up to date. It includes chapter overviews, activities prompting reflection, key learning points, a glossary, and online resources for students and staff." * Michael Jefferson, Senior Lecturer, Law, University of Sheffield, School of Law *"Now in its 16th edition, 'Employment Law, The Essentials' remains the leading textbook for the CIPD advanced Employment Law module. This book covers all key areas of employment law and includes up-to-date case law and legislative amendments. It is well-structured and accessible, including clear learning outcomes, reflective activities, case studies, and suggestions for further reading and useful websites in each chapter. I highly recommend this extremely valuable resource for all HR professionals, business leaders, and those who are studying employment law on HRM or business degrees." * Dr Lauren Kierans BL, Lecturer, Law, Maynooth University, Department of Law *Table of Contents Chapter - 01: The sources and institutions of employment law; Chapter - 02: Formation of the contract of employment (1) – The sources of terms; Chapter - 03: Formation of the contract of employment (2) – Implied terms of law; Chapter - 04: Recruitment and selection; Chapter - 05: Pay issues; Chapter - 06: Discrimination against employees (1); Chapter - 07: Discrimination (2) – Lawful discrimination, vicarious liability, burden of proof, enforcement and equality of terms; Chapter - 08: Parental rights; Chapter - 09: Health and safety at work; Chapter - 10: The regulation of working time; Chapter - 11: Variation, breach and termination of the contract of employment at common law; Chapter - 12: Unfair dismissal (1) – Exclusions and the meaning of dismissal; Chapter - 13: Unfair dismissal (2) – Potentially fair reasons and the concept of reasonableness; Chapter - 14: Redundancy; Chapter - 15: Unfair dismissal and redundancy claims; Chapter - 16: Continuity of employment and transfers of undertakings; Chapter - 17: Information and consultation; Chapter - 18: Trade unions and collective bargaining; Chapter - 19: Glossary

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Book SynopsisSimon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in Technology and Services Marketing. He is the Managing Director and Founder of NextGen Marketing Solutions, a B2B marketing and business consultancy. Previously UK Chief Marketing Officer for Dell, he has also held senior roles at Acer, Microsoft and Toshiba. He is a Course Director with the Chartered Institute of Marketing (CIM), and lectures at Pearson Business School (University of Kent). He is a B2B council member with the Data and Marketing Association (DMA) and the author of B2B Digital Marketing Strategy, also published by Kogan Page.Trade Review"If you read any B2B marketing publication this year, this should be it! Simon Hall provides us with a refreshing view, relevant content and truly practical advice, touching on many areas pertinent in the B2B marketing world right now and for the future. Absolutely fantastic insight for any marketer" * Catherine Dutton, Global Chief Marketing Officer, Atos *"How do you build best-in-class B2B strategy in today's digital economy? How are great B2B brands built? How do you select the right lead nurturing agency? Innovative B2B Marketingis a rich ­treasure trove of B2B strategic wisdom." * Shenda Loughnane, Global MD, iProspect *"B2B marketers today need to be more dynamic than ever before, but this can be difficult in an environment where the complexity of the tools, technologies, techniques and channels has exploded, leaving many of us floundering. Innovative B2B Marketingprovides the guidance that all B2B marketers need to help them navigate for success. I will be keeping this book very close to hand." * Richard Robinson, Former Chair, B2B Council DMA *"A long-overdue resource for anyone working in the B2B environment or wishing to enter into it. Simon Hall's development of practical and relevant B2B marketing models make this essential reading for marketers and other professionals" * Dawn Southgate, Former Head of Knowledge, The Chartered Institute of Marketing *Table of Contents Chapter - 01: Introduction to business marketing; Section - ONE: Developing your marketing strategy; Chapter - 02: The new marketing mix; Chapter - 03: B2B marketing strategy and planning; Section - TWO: Improve B2B customer-centric marketing; Chapter - 04: Business customers and buying behaviours; Chapter - 05: Acquisition marketing; Chapter - 06: Retention and loyalty marketing; Chapter - 07: Marketing for preventing customer attrition; Chapter - 08: C-suite marketing; Chapter - 09: B2B product and solutions marketing; Section - THREE: ‘Transform’ through content and digital marketing; Chapter - 10: Digital and content marketing; Chapter - 11: Digital marketing strategy and planning; Chapter - 12: B2B digital marketing channels; Chapter - 13: Content marketing; Chapter - 14: B2B social media marketing; Chapter - 15: B2B brand building; Section - FOUR: ‘Collaborate’ with partners; Chapter - 16: Partnership marketing; Chapter - 17: B2B influencer marketing; Chapter - 18: The modern B2B channel landscape; Chapter - 19: Marketing to and through channel partners; Section - FIVE: Optimizing marketing execution; Chapter - 20: Sales and marketing alignment; Chapter - 21: Account-based marketing; Chapter - 22: Lead generation; Chapter - 23: Lead nurturing; Chapter - 24: Modern B2B events marketing; Chapter - 25: Measuring and evaluating B2B marketing

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Book SynopsisElizabeth Aylott is an experienced HR specialist and lecturer in the areas of employee relations and employment law. After a career in HR, both in industry and the charitable sector, she taught on CIPD programmes at all levels and lectured on HRM and business degree courses. She is also the author of Employment Law, published by Kogan Page. She is based in Surrey, UK.Trade Review"The easy- to-follow format and up-to-date case studies that illustrate the underpinning theories will be useful to students learning about the topic for the first time as well as to HR practitioners and people managers in the workplace. It is a handy reference guide with tips to build up skills when deciding on both ethical and strategic choices and practical actions to take in a specific context to stay within the existing legal framework." * Linda Holden, Freelance CIPD Tutor and HR Trainer *"For those interested in understanding and learning employee relations, this is an exceptional book with a well-structured critical text, conceptual rigour, engaging case studies, empirical richness, up-to-date examples and thoughtful balance between theory and practice. What else is desired in a complete book? Yet, Elizabeth Aylott offers us more, no less than a brand-new sense of complex employment relations in a simple, concise, and clear way for the 21st century. Positively recommended for an invaluable learning experience." * Dr M Naseer Akhtar, Associate Editor, 'Employee Relations', Senior Lecturer in HRM and People Analytics, Royal Docks School of Business and Law, University of East London, UK *"Employee Relations is an easy-to-read, practical and informative guide packed full with case studies and up to date research, making it an invaluable resource for HR students, practitioners and business managers." * Debbie Paddington, HR Business Partner, The Kent Autistic Trust *"The political and economic landscape both at home in the UK and internationally, is built on the shifting sands of unprecedented change, which is actively shaping and changing the world of work and how organisations develop and maintain positive working relationships with the modern-day employee. While employee relations naturally fall under the wider umbrella of HRM, it is a complex area of people management practice which requires practitioners to have a deep understanding of the relationship between employer and employee and how this relationship is intrinsically woven into the fabric of UK employment law and industrial relations. Employee Relations is the essential text for practitioners at all stages of their careers for developing and maintaining a deep understanding of employee in relations in practice." * Nathaniel Andrews, Founder and CEO at Okana Limited *"This is a bookshelf essential that strikes the right balance between theory and practice in relation to the subject of employee relations. The book is not only for HR personnel but also for those in leadership positions aspiring to build and maintain mutually beneficial relationships with their team members. As an MD I have found the book to be practical, insightful and engaging - an invaluable resource overall!" * Dianne Ramdeen, Managing Director, Quartic Training *Table of Contents Section - ONE: Fundamentals; Chapter - 01: What is Employee Relations?; Chapter - 02: The importance of Employee Relations; Chapter - 03: Employee Relations and strategy; Section - TWO: In practice; Chapter - 04: Employee Relations in practice; Chapter - 05: Planning and action; Chapter - 06: Measurement; Chapter - 07: Conclusion

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Book SynopsisAndy Craggs has over 30 years of experience in leadership and business consulting. A Director of Executive Education at London Business School, he has previously worked for Dow Jones, Walt Disney and Sony and now delivers leadership, change and executive coaching programmes for companies like Apple, BBC, ING, Dyson and Novartis. A public speaker and writer on organizational issues and cross-cultural leadership, he has delivered keynote addresses for large audiences at organizations such as EY and PMI, and has taught at UCLA (US), EMAM (Italy), and the IPA (UK). He is based in London, UK.Trade Review"This book shares key lessons from a range of exceptional leaders who provide unique insights into the nature of change and navigating uncertainty." * ADI IGNATIUS, EDITOR IN CHIEF, HARVARD BUSINESS REVIEW *"Never has the importance of courage and empathy been more critical for navigating change in an uncertain world." * AMY C. EDMONDSON, NOVARTIS PROFESSOR OF LEADERSHIP AND MANAGEMENT, HARVARD BUSINESS SCHOOL *"To face the world's dramatic changes, The Change Mindset is both a fresh and indispensable book for leaders today. Vive la différence!" * MAURICE LEVY, CHAIRMAN OF THE SUPERVISORY BOARD, PUBLICIS GROUPE *"This new research concerning transitions is inspiring and exciting. It gives us the opportunity to examine oneself, to walk in huge steps through our own life and consider our different stages, contrary forces and paradoxes." * PASCAL CAGNI, FOUNDER AND CEO OF C4 VENTURES, VICE PRESIDENT OF APPLE EMEIA (2000–2012) *"It's hard to figure out the right way forward in today's turbulent world. In this fascinating new book, Andy Craggs provides you with the playbook you need. Based on many years' experience as a coach and consultant, The Change Mindset takes you through the obstacles to progress and identifies the key things you need to do to navigate the difficult transitions many of us face today." * JULIAN BIRKINSHAW, PROFESSOR STRATEGY AND ENTREPRENEURSHIP, LONDON BUSINESS SCHOOL *"As we peer from the present into the future, uncertainty and change loom large. In The Change Mindset, Andy Craggs provides a framework and practical guidance for how you can navigate a path forward with control and confidence, and seek not just a transition but your transition." * ANDREW SCOTT, PROFESSOR OF ECONOMICS, LONDON BUSINESS SCHOOL *"Andy Craggs' new book draws on lessons from a wide range of notable lead­ers who share their own experiences of change in a unique collection of stories and insights. The resulting psychological framework and change toolkit that emerge are powerful, fresh, and practical, providing a new route to tackling the leadership challenges we all face today. The twin practices of Courage and Empathy stand out as the critical skills for navigating change in our uncertain world, while self-awareness and the value of deep reflection become evident as we discover and explore our inner change archetypes as dreamers, drivers, shapers and sherpas. Find out how to build your own Change Mindset and more successfully navigate your biggest challenges as a leader in your own field of practice. A relevant and timely book in today's ongoing unpredictable Covid-19 world." * DR L. MEE YAN CHEUNG JUDGE, FOUNDER, QUALITY AND EQUALITY LTD AND ACADEMIC OD PRACTITIONER *Table of Contents Chapter - 00: Introduction; Chapter - 01: What is Transitional Change and Why is it Prone to Failure?; Chapter - 02: Our Shared Human Experience as a Metaphor for Leading Change; Chapter - 03: Person, Passion, Permission, Purpose: The Four Tenets of Powerful Change Leadership; Chapter - 04: Building a Change Mindset Through Courage & Empathy; Chapter - 05: The FAIL Behaviours - Transition Traps & How to Recognize Them; Chapter - 06: The SPARK Practices - Transition Triggers & How to Use Them; Chapter - 07: The Transitions Masterclass - Dreamers, Drivers, Shapers & Sherpas; Chapter - 08: The Change Mindset Toolkit - How to Improve Decision-making in Uncertainty; Chapter - 09: Meet the Platers - Lessons from Powerful Leaders on Navigating Change

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Book SynopsisKaty Murray is a leadership coach, diversity and inclusion consultant and speaker. She's coached thousands of leaders over 25+ years, with clients like BBC, Wates, Amnesty International, Houses of Parliament and UNICEF. A featured coach for women's online memberships Allbright, Every Woman and Found + Flourish, she's written for or featured in The Economist Group, Thrive Global, D+I Leaders and Gapsquare. The Director of Catalyst Collective, helping organizations co-create more equitable anti-racist workplaces, Katy's named 'one of the UK's Top 50 D+I Leaders' by Hive Learning. She lives in the Lake District, UK.Trade Review"An inspiring manual that gives tangible and holistic guidance on how to lead during the very messy times we're living in." * Kajal Odedra, Global Communication Director, Change.org and author, 'Do Something: Activism for Everyone' *"Katy Murray equips us with tools to deepen our selfawareness and hold ourselves accountable. Katy provides the support to discover our purpose, keep swinging a pickaxe at our disruptive spot in the wall of systemic inequality, and chip away with our change-making power." * Anne Foster, Director of Diversity and Inclusion *"This book should be in every aspiring change maker's toolkit! Katy Murray lays out practical steps on both the inner and outer work of change. A must-read!" * Jennifer Brown, Founder and CEO, Jennifer Brown Consulting, author, 'Inclusion: Diversity, the New Workplace & the Will to Change' and Podcaster, The Will to Change *"This book spoke to my soul. I always struggle with the expectations of "doing it all" and "always being on" that come with the "change maker" label. Katy Murray's book is the perfect salve and antidote to toxic productivity. A revelation." * Collette Philip, Founder and Managing Director, Brand by Me *"Katy Murray's book provides the understanding and practical tools and techniques to grow and support others' growth at work, while also preserving (and cherishing) space for yourself. It's a thoughtful and thought-provoking book - like a personal leadership coach in your pocket - allowing you to dip in, or dip back, when you need it." * Lotte Spencer, Global Director of Consumer Product Marketing, Spotify *"Every aspiring change maker needs this book! It teaches you practically how to build resilience, home in on your purpose and make a difference in your world. Katy Murray makes these often-woolly topics concrete and actionable with examples, exercises and reflection prompts. All written in her unmistakable voice - encouraging and nerve-giving - and above all kind." * Fiona Young, Head of Programs and Diversity, Equity & Inclusion Practice Lead, Hive Learning *"For all of us that have had those days where we wonder why we are tired, why we do what we do, why we even bother to keep trying to achieve - this book can help. Katy Murray guides us to recognize our own individual power, how to own it and how to use it in a sustainable way." * Lidia Oshlyansky, Chief Product Officer, Bought by Many/Many Pets *"Change Makers is the manual for any woman. Not afraid to challenge readers with questions all women should face as they grow and develop, it celebrates femininity and show cases women who are changing our future. This book is a must for all my mentees!" * Jessica Harvey, Founder, The Female Mentoring Alliance, Managing Director and Chief Control Officer in the Finance Industry *Table of Contents Chapter - 01: Introduction; Chapter - 02: Change-making wisdom - ‘Who are you and why are you here?’; Chapter - 03: Change-making self-awareness - ‘Where are you?’; Chapter - 04: Change-making resilience - ‘How are you?’; Chapter - 05: Change-making plan - ‘What do you want?’; Chapter - 06: Change-making focus - ‘How will you get there?’; Chapter - 07: Change-making barrier busting - ‘Who do you think you are?!’; Chapter - 08: Change-making ecosystem - Dialling up your visibility; Chapter - 09: Change-making impact - Pulling it all together to build a change-making life you love – stepping up without burning out; Chapter - 10: Notes; Chapter - 11: Resources to complement this book and working with Katy

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership events for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"There is ongoing debate about whether the principles of marketing itself have changed. But what should be clear to all is that *how* marketing is executed has changed and agile is key to that. Somewhat surprisingly, though, marketers have been slow to really understand what agile means for marketing. This book should be required reading for any marketer wanting to learn how marketing needs now to operate." * Ashley Friedlein, CEO, Guild and Founder, Econsultancy *"This book is packed full of amazing insights and pragmatic advice for marketers who are looking to transform the way that their team works. Essential reading." * Fiona Spooner, Managing Director, Consumer Revenue, Financial Times *"The greatest opportunity in modern marketing is the need to embrace agile methodology to fuel growth and accelerate scale. Neil Perkin has forensically written the blueprint for every marketer to follow with rigour, candour and thankfully the odd bit of humour too." * Richard Robinson, Managing Director, Oystercatchers *"Neil is able to articulate the essential elements of agile ways of working in a truly engaging way using easy to understand models, great storytelling and relevant examples." * Christel Kinning, Chief Transformation and People Officer, Oatly *"Prepare to be challenged! Neil Perkin cracks the code for successfully applying an agile mindset and methods, at scale to marketing." * Paul Duxbury, Global Repeatable Growth Model Programme Lead, GSK Consumer Healthcare *"Superbly researched and articulated throughout this book is full of inspiring stories and practical frameworks. Neil has written the definitive guide on how to apply agile principles at scale in marketing." * Iain Noakes, Head of Marketing Strategy and Planning & Effectiveness, Samsung Electronics *"In the modern flux of culture, marketing can be confusing, for brands, agencies and customers. Neil has written the essential playbook for shaping your marketing organization to be as agile as culture requires." * Faris Yakob, co-founder of Genius Steals LLC, author of Paid Attention *Table of Contents Section - ONE: The agile marketing opportunity; Chapter - 01: Marketing in the digital age; Chapter - 02: Defining agile marketing - what it is, and what it’s not; Chapter - 03: Agile process and principles; Section - TWO: Agile marketing strategy; Chapter - 04: Understanding context and situational awareness; Chapter - 05: Adaptive strategy; Section - THREE: Agile marketing execution; Chapter - 06: Using sprints; Chapter - 07: Applying methodology to marketing execution; Section - FOUR: Scaling agile marketing; Chapter - 08: Agile marketing structures; Chapter - 09: Agile marketing at scale; Chapter - 10: Agile resourcing; Section - FIVE: Agility from data; Chapter - 11: Why data is the foundation of agile; Chapter - 12: Learning well with data; Section - SIX: Agile marketing culture and leadership; Chapter - 13: What is agile culture in marketing?; Chapter - 14: A culture of exploration; Chapter - 15: Empowering high-performing marketing teams; Section - SEVEN: The agile marketing transformation; Chapter - 16: Conclusion

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Book SynopsisEmma Bridger is an award-winning employee engagement specialist and Director of People Lab, an employee engagement consultancy that works with high-profile clients worldwide. Based in Hastings, UK, she has designed and developed the CIPD range of public and in-house employee engagement courses and is a regular conference speaker. She contributed to the UK Government Review Engaging for Success and is a member of the Engage for Success movement as part of its "guru group". In 2021, she was named as one of the Most Influential HR Thinkers by HR Magazine.Trade Review"Emma Bridger is the go-to expert for employee engagement which makes this book the definitive guide for engaging your employees. This third edition has been updated to include the latest thinking and practice required to make a difference to your people. Employee engagement is more critical now than it has ever been and this book has everything you need; whether you're starting out in the field or you're an established practitioner. Packed full of practical tools and guidance backed up by science, and relatable case-studies, it's a must read for anyone working in employee engagement." * Pete Markey, CMO, Boots *"Emma Bridger's book Employee Engagement is a concise reference for the practical implementation of staff engagement approaches within organizations. Managers, HR staff and academics can use this book to plan how to introduce a thorough staff engagement programme and research how it all works in practice. Employee Engagement design, measurement, implementation and future action planning are all investigated within this comprehensive book and Emma also provides an easily digestible literature overview within the field." * Dr Julian A Edwards, Research Fellow, The Open University (about a previous edition). *"This is essential reading for everyone working in employee engagement and, beyond that, an invaluable source of learning for all individuals working in teams as critical components within organizations striving to deliver better results." * Rob Neil OBE, Director & Founder, Krystal Alliance (about a previous edition) *"Employee Engagement is the must-read book for any manager or HR professional who is concerned about raising and maintaining high levels of engagement. Written in an authoritative yet accessible style by one of the UK's leading experts, the book guides the reader step-by-step through the complex decisions that need to be made in developing and implementing a successful engagement strategy." * Katie Bailey, Professor of Work and Employment, King's College London (about a previous edition) *"Emma Bridger brings a practical and effective approach to the big subjects of employee engagement and organizational culture, which are so vital for any organization's success today. Beneath her warm and friendly style lies considerable expertise, and this book shares the insight she has gained over many years helping organizations like ours to unlock the potential of our people." * Richard Parry, Chief Executive, Canal & River Trust (about a previous edition) *Table of Contents Chapter - 00: Introduction; Chapter - 01: What is employee engagement?; Chapter - 02: Does engagement matter?; Chapter - 03: Developing your employee engagement strategy; Chapter - 04: How it works; Chapter - 05: Employee engagement: How do you do it?; Chapter - 06: Employee engagement tools and techniques; Chapter - 07: Planning and action; Chapter - 08: Measuring engagement; Chapter - 09: The future of employee engagement

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Book SynopsisMichael Rose is an author, speaker and independent reward consultant based in London, UK. He was formerly the Vice-President of reward at the CIPD, and has held a number of senior reward management positions, such as the Director of Total Reward for Aon Corporation and Head of Reward Management for TSB Bank plc. A regular international conference speaker, he has also appeared on radio and TV commenting on reward issues and has written a number of books and articles on the topic.Trade Review"This book is hands-down one of the leading sources of insight and best practice on Reward and related issues that a Human Resource professional at any stage of their experience can turn to. Michael is an accomplished and remarkably progressive thinker across the spectrum of Total Reward and it is of immense benefit to the sector that he continues to share his experience and knowledge with us." * Craig Truter, Head of Total Rewards, LumiraDx *"Michael Rose has written a must-read guide for any reward professional that wants to take the step up to strategic management. I particularly enjoyed the case studies at the end of each chapter, as they bring the content to life in a vivid and inspirational way, and help the reader visualise how they can put into practice the key ideas discussed in the book." * John Lionis, Regional Head of Reward, Chanel *"As a Generalist HR practitioner, I found Michael's book to be very comprehensive and easy to apply. The questions within each section were very useful to stimulate thought around the varying considerations of reward, without compromising on detail and clarity. Before using the book, my knowledge of reward was limited to functional detail, without clear understanding of the why the various components matter. I would recommend this book to anyone who needs a comprehensive whistle-stop tour of reward." * Sharron Harvey, EVP, Head of HR, Gatehouse Bank *"An invaluable introduction to the world of total reward management which provides a clear and pragmatic balance between theory and practice. Michael sets out a solid, thoughtful and personal view which avoids jargon and which should be embraced as an invaluable reference point for anyone starting out on their career as a total reward professional." * Richard Hortop, Vice President, International Total Reward, Comcast *"Michael's practical experience and bent make him an excellent guide for you through shifting plans and practices, with an engaging and highly readable writing style. But he is also skilled and interested in 'how they all fit together' and provides clear, concise summaries of the major strategic concepts and theories which should underpin all reward applications. I particularly recommend him to the students on the CIPD and WorldatWork programmes that I teach on. But like many experienced reward consultants, I regularly dip into the contents myself!" * Dr Duncan Brown, Visiting Professor University of Greenwich, Principal Associate, IES *"Michael has applied his deep and wide experience in our profession to produce a must for academics, consultants and practitioners who really want to understand the foundation stones of modern reward principles." * John Beadle, Global Head of Performance and Reward, ABB *"How people are rewarded is the subject of increased internal and external scrutiny. Michael's book will help reward and HR professionals deal with such scrutiny with confidence, such as showing that pay systems are fair, that they support business needs, and deliver a return on the money spent. As well as the technical side, the book also helps the reader with such practical issues as how to communicate reward or how to plan the annual pay review." * Charles Cotton, Senior adviser for reward and performance, CIPD *Table of Contents Chapter - 00: Introduction; Section - ONE: The fundamentals of reward management; Chapter - 01: Reward and reward strategy; Chapter - 02: Why reward is important and how it can make an impact; Chapter - 03: Relationship between motivation and reward; Chapter - 04: How reward fits together; Chapter - 05: How to get started with a reward strategy; Chapter - 06: Communications; Chapter - 07: Tax and National Insurance; Section - TWO: Reward in practice; Chapter - 08: Grades and pay structures; Chapter - 09: Managing pay data and pay reviews; Chapter - 10: Bonus plans; Chapter - 11: Recognition and non-cash reward; Chapter - 12: Long-term plans; Chapter - 13: Benefits; Chapter - 14: Conclusions; Chapter - 15: Appendix; Chapter - 16: References

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Book SynopsisMike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Dorset, UK.Trade Review"Very few books are both as inspiring and useful as this. Mike has looked beyond the glossy case histories to the real learning curves of success and failure in DTC and feeds the flame of our entrepreneurial spirit as he does so." * Adam Morgan, author of "Eating the Big Fish" and Founder and Partner, Eatbigfish *"I loved reading the gritty backstory of so many of my favourite founders and brands. Mike really brings it all together concisely and compellingly. Chock full of helpful learnings - a must-read for anyone adventuring and playing in the DTC world." * Jonathan Petrides, Founder and CEO, allplants *"Finally, a book taking on the DTC world. Recommended." * Alessandro Savelli, Founder and MD, Pasta Evangelists *"Packed full of inspirational stories from pioneering brands, this book will prove a treasure trove of insight and learning for everyone who is interested in the DTC space." * Simon Duffy MBE, Founder of Bulldog Skincare and Waken Mouthcare *"An essential read for those who work in DTC or are thinking about setting up on their own. The case studies and interviews with some of the UK's fastest growing DTC scaleups brilliantly capture the common challenges and different approaches to meeting them." * Aron Gelbard, Founder and CEO, Bloom & Wild *"A must-read for anybody working in marketing. DTC is so much more than a sales channel, and this book provides a healthy dose of case study inspiration and best practice tips around where brand meets e-commerce." * Mark Palmer, Former Green & Black's and Pret A Manger Marketing Director, Founder of Cawston Press. *"The book I wish I had when starting Heights (and knew very little about the space). No matter where you are on your journey, there's always more to learn, but Mike has done a great job of distilling everything we need to know in one superb book. A must read if you're serious about DTC." * Dan Murray-Setter, Co-Founder, Heights and Host of UKs Top Business Podcast, Secret Leaders *"Mike has drawn together the hard-earned lessons of the UK's most successful DTC companies, unearthing what it really took to make them fly. This book gives you the insights you just can't get elsewhere." * Jon Wright, Partner, JamJar Investments and Co-founder, innocent drinks *"A fantastic insight into some of the most successful DTC brands out there." * Oliver Bridge, Founder, Cornerstone *"Running a fast-growth business is all about learning. You often learn from your own mistakes, but it's far, far better to learn from others, from those that have gone before you and paved the way. Mike has done an incredible job assembling an all-star cast for us all to learn from and presented their lessons in a truly engaging way. A must-read for all entrepreneurs." * Guy Blaskey, Founder and CEO, Pooch & Mutt *"Companies can and should make the world a better place and win the hearts of people. This book, like its author, is guiding you to dare to be outspoken, different, better and more fact based. Learn how to open to pathways for loyal brand advocates to join you on your mission." * Henk Jan Beltman, Chief Chocolate Officer, Tony's Chocolonely *"DTC is the most important emerging tool for anyone who makes a physical product. However, it is also the most misunderstood. Mike has captured the spirit of the DTC landscape while also highlighting just what this channel can do." * Anthony Fletcher, Former CEO, graze and Founder, I Believe in Science *"Essential reading for anyone who works in or for the direct to consumer world." * Mark Runacus MBE, Co-Founder Wax/On *"I'm so glad this book exists! What a fantastic insight into how businesses are really built. It's never pretty, and it's not simple, but could anything be more fun? Mike has captured the stark reality of what it's really like being at the vanguard of DTC. I wish I'd had this book when I started Snag." * Brie Read, CEO and Founder of the Snag Group *"Mike's book is a goldmine of hard-earnt lessons and priceless insight from some of the most inspiring, disruptive and successful DTC brands of the last few years. It's a must-read for any entrepreneur looking to start or scale their DTC channel." * Jason Gibb, Founder of the Bread and Jam Festival for Food Entrepreneurs *"Mike packs every useful lesson about building and scaling DTC companies into a single, digestible book. Bringing each to life through engaging case studies and interviews with the people who are building Graze, Heights, Bloom & Wild, Ugly Drinks and many others. If you're thinking about launching a consumer product start-up or are involved in them in any way, this is required reading." * Damian Routley, Chief Commercial Officer at Founders Factory and DTC founder *"OMG, get The DTC Playbook ASAP." * Mike Coulter. Creative Director, The Do Lectures. *Table of Contents Chapter - 00: Introduction; Chapter - 01: In the beginning was graze.com - graze; Chapter - 02: From a side hustle to international stardom - Huel; Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag; Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild; Chapter - 05: Moving with the times and the art of resilience - Cornerstone; Chapter - 06: Why bigger is not always better - Sugru; Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap; Chapter - 08: Building a community for a higher purpose - TRIBE; Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick | Clearing; Chapter - 10: The importance of an emotional connection with your customers - tails.com; Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights; Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks; Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants; Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim; Chapter - 15: Summing up

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Book SynopsisRebecca Page-Tickell is Director of MBA programmes and Director of Education and Experience at the Royal Docks School of Business and Law, University of East London, UK. A Principal Practitioner with the Association for Business Psychology, she has a particular expertise in self-managed learning and providing coaching to senior managers and directors. She previously held a number of senior L&D and HR management positions across a variety of industries and in multinational corporations.Trade Review"This is a highly accessible and practical guide for learning and development in the workplace. The text is suitable for those seeking a strong grounding in the principles and practicalities of learning and development. Institutional and organizational context is foregrounded to provide a realistic assessment of the role and value of learning and development in organizations today." * Dr Elaine Yerby, Senior lecturer in HRM, University of Essex, LSE teaching Fellow *Table of Contents Section - ONE: Fundamentals of learning and development; Chapter - 01: Defining learning and development; Chapter - 02: The importance of learning and development; Chapter - 03: Learning and development, organization and human resource management (HRM) strategy; Chapter - 04: How learning and development works; Section - TWO: In practice; Chapter - 05: How do you do it?; Chapter - 07: Design of learning and development interventions; Chapter - 07: Planning and action; Chapter - 08: Measurement; Chapter - 09: Conclusion

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Book SynopsisJohn Caunt is a freelance writer, drawing on his many years' experience as a senior manager, trainer and life coach. He is the author of Stay Confident, How to Organize Yourself, Boost Your Self-Esteem and 30 Minutes to Manage Information Overload, all published by Kogan Page. He is based on the Isle of Wight, UK.Table of Contents Chapter - 01: Introduction; Chapter - 02: Know where you are going; Chapter - 03: Organize your time; Chapter - 04: Understand the way you work; Chapter - 05: Organize information; Chapter - 06: Organize the way you work with others; Chapter - 07: Organize your space; Chapter - 08: Organize filing systems; Chapter - 09: Use technology effectively; Chapter - 10: Organize yourself at home and away; Chapter - 11: Keep up the good work

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Book SynopsisPatrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. He is based in Essex, UK. He is the author of more than fifty successful business books, translated into 17 languages, including Successful Time Management, also published in the Kogan Page Creating Success series. He writes regularly for a number of business journals, and for Writing Magazine.Table of Contents Chapter - 00: Introduction – Pitfalls and opportunities; Chapter - 01: What makes good business writing?; Chapter - 02: Creating a good report; Chapter - 03: Preparing to write; Chapter - 04: The power of language; Chapter - 05: Making numbers clear; Chapter - 06: Making proposals persuasive; Chapter - 07: The contribution of layout and presentation

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Book SynopsisDarrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.Trade Review"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." * Mike Rizzo, CEO, MarketingOps.com *"Digital marketing has forever changed how businesses operate. Having personally experienced much of this transformation as it was happening, I can tell you the Martech Stack will continue to expand and evolve as technology, channels and strategies change. This book is masterfully written and a great blend of current practices, and what's next for Marketing teams." * Nick Bonfiglio, CEO and Founder of Syncari *"Darrell's deep knowledge in how Martech really works in an organisation, paired with a thoughtfully researched historical context and visionary foresight into where it's heading makes this essential reading for the seasoned or beginner marketing technologist alike." * Juan Mendoza, Founder and Editor, The Martech Weekly *"To be successful in marketing requires an understanding of how marketing technology is used to create the customer experience and to acquire, engage and retain customers. With this book Darrell Alfonso has made the complex world that is the marketing technology industry accessible and delivers a comprehensive guide to help companies deploy and manage an effective technology strategy. This is a must read for anyone in marketing or the C-Suite." * Anita Brearton, Founder and CEO, CabinetM *"Bible to all marketers. Martech is an integral part and lies at the center of any Marketing organization and all Marketing leaders must have a basic grasp and understanding of Martech. This book is the bible to understanding bringing the right Martech and the right people to orchestrate the strategy and the tools together." * Jessica Kao, Director, F5 Networks *"The explosion of martech in the last decade is a phenomenon that is defining the potential and future of marketing as a profession and a discipline. If you're in any way interested in martech, and what it means for your career in marketing, this book is a must-read." * Joel Harrison, Co-founder & Editor-in-Chief, B2B Marketing & Propolis *"Today, every business is a digital business where consumers are in control of the buying experience. Yet, while marketing technology is foundational to building your brand and growing your business digitally, most senior leaders don't understand "martech." Which is why this book is essential, as it enlightens us on how we leverage the power of marketing technology now and in the future." * Cassidy Shield, Chief Growth Officer, Refine Labs *"The Martech Handbook is a must for every modern marketer. With the acceleration of digital transformation in the world there has never been a more important time for marketers to build their knowledge and capabilities in martech. This book provides a deep dive on the core principles of marketing technology success including stack design, gaining stakeholder martech buy-in to developing robust marketing operations governance." * Carlos Doughty, Founder and CEO, Learning Experience Alliance *"Marketing is now thoroughly a technology-powered discipline. To thrive in today's environment, marketing organizations need to develop strong, mature marketing operations and martech capabilities. You couldn't ask for a better guide to achieving than Darrell Alfonso, a pioneering martech industry leader and marketing ops pro. The Martech Handbook is a treasure map to world-class marketing in an age of digital transformation and beyond." * Scott Brinker, Editor, chiefmartec.com *"This is chalked full of real-world advice to unlock the value of martech. A must read for any marketer thinking about or in the throes of using tech and tools to run Marketing like a business." * Scott Vaughan, Go-to-Market and MarTech Strategist *Table of Contents Chapter - 01: Introduction – The rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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Book SynopsisKatrina Collier works with companies to improve recruitment and candidate experience. She facilitates workshops that uncover technology and process issues that prevent successful talent acquisition. Based in London, UK, she is also a global keynote speaker, and host of The Hiring Partner Perspective (Unedited) podcast. She is also the founder of DisruptHR London, and an Ambassador for Hope for Justice, which aims to end modern-day slavery.Trade Review"Finding and hiring the best talent has been and will continue to be a business imperative. The Robot-Proof Recruiter is an essential resource for talent acquisition professionals looking for best practices and proven guidance to stand out in a competitive recruiting market. I particularly loved the focus on building relationships with hiring managers, not something traditionally covered in a recruitment book but so necessary!" * Sharlyn Lauby, Talent Management consultant and author of HR Bartender *"There's never been a more important time to re-evaluate our hiring processes and ask "what's not working?" Thankfully, Katrina Collier has already done that hard work for us through her latest book. The Robot-Proof Recruiter is an invaluable resource for recruitment professionals who still believe that authenticity beats algorithms. If you're struggling to maximize recruitment efforts in your organization or are looking to upskill your individual recruiting toolkit in a meaningful way, this is the book to pick up and implement." * Joey Price, CEO, Jumpstart:HR and Host, While We Were Working *"I didn't think it could get better, but the second edition of The Robot-Proof Recruiter is a must-read business book for the modern recruitment professional. Highly practical, enjoyable, pulling no punches, and engaging, this is a real page-turner. Read this book - and become a recruiter worth talking to." * Louise Triance, Managing Director, UK Recruiter *"Any recruiter who doesn't own a copy of The Robot-Proof Recruiter is doing themselves a disservice. In the world that we now find ourselves in, where the majority of our human-to- human interactions happen online, great recruiters are standing out from good recruiters by being more human. If you want to be a great recruiter, you need to own a copy of this book and read it regularly. I am amazed at how much more value Katrina has squeezed into this second edition." * Vanessa Raath, Global Sourcing Trainer and speaker, The Talent Hunter *"The Robot-Proof Recruiter is a masterclass in understanding the modern-day recruiting process. Whether you are in an agency or in-house, have been recruiting for 2 weeks or 30 years, understanding the impact of technology, branding and candidate psychology is essential for success. Katrina covers everything from building strong relationships with hiring managers to understanding how to create a community to generate referrals. Many have boldly claimed that technology will replace the recruiter and although technology has made some parts of recruiting easier the truth is we are all human and that gives us the ability to remain robot-proof. Katrina, thank you for writing this manual for success and bettering our recruitment community and industry! I will keep coming back to this resource over and over, as will many." * Joel Lalgee, lead recruiter and host of the Headhunter Hideout Podcast *"Today, more than ever, recruiters need to put humans first. Katrina and her community of recruiters are dedicated to providing you the insight to do this! In our post-pandemic world, every recruiter has to rethink how they go about attracting new talent. As you will discover, it's about engaging with people and communicating with candor. A must-read for new and experienced recruiters!" * Hannah Morgan, Job Search Strategist, Career Sherpa, and ‘On Careers’ writer, US News & World Report *"This is (still) gold! In the 2nd Edition of The Robot-Proof Recruiter, Katrina Collier proves again that she is the human advocate the recruitment industry so desperately needs. She speaks for candidates in a language recruiters understand, appreciate and dare not ignore." * Jim Stroud, talent acquisition innovator and author, and vlogger and podcaster via @JimStroud on Twitter *"Recruitment was, is and always has been about human interactions. Yet more than ever the recruitment field is affected by various tools and by artificial intelligence. The second edition of The Robot-Proof Recruiter contains a ton of practical tips for recruiters and hiring managers on how to improve the candidate experience, communicate better with candidates and better use the technology advancements we have at our disposal. This book teaches recruiters about marketing, referrals and the power of social networks - all of which are must-have skills for 21st-century recruiters and HR professionals. It is a great guide that will help recruiters implement these modern methods and tools in their work, - well worth reading and rereading. Every time you do so you will discover something new." * Jan Tegze, Director, Talent Acquisition, Author of Full Stack Recruiter and Founder, Sourcing.Games *"Some people write books to become famous and others write them to educate an industry. I enjoyed reading the 2nd edition of The Robot-Proof Recruiter because Katrina actually cares about her readers and her part in the industry. As someone who believes I am at the top of my game, I was educated throughout!" * Troy Hammond, Founder and CEO of Talent Army *"What I love about The Robot-Proof Recruiter is that Katrina tackles what everyone in HR & TA thinks before they go to bed at night: 'where does the human leave off and where does the automation start?' And vice versa. Every day, it seems like we learn something new that automation can do. But few people ask the tougher question: should it be done just because something can be done? Katrina tackles these issues systematically (pun intended) for the full spectrum of talent acquisition. And she does it masterfully. I read her book in two days, and it was my second time reading it. In my opinion, it should be required reading for everyone thinking about a career in recruiting." * William Tincup, President & Editor-at-Large, RecruitingDaily *"I wish I'd had this guide at the beginning of my career. It's fantastic. Funny, insightful, and authentic. Katrina Collier's message focuses on people first, tech second. With all the tools we have on hand it can seem easier and more practical to let the tech do the heavy lifting, but that's not the way to win candidates in today's environment. Katrina teaches recruiters and sourcers how to use technology to their advantage while keeping the human in recruiting. It's a candidate's world right now - yes, even in jobs where you get 500 applicants. Auto-everything won't endear candidates to you and you need to overcome it. The Robot Proof Recruiter takes you through, step-by-step, everything you need to do to be at the top of your recruiter game. From LinkedIn profiles, to candidate feedback, to the proper way to truly care about your candidates, this book gives you everything you need to up your game. It's a must-read for every recruiter and every hiring manager out there." * Suzanne Lucas, The Evil HR Lady *Table of Contents Chapter - 00: Introduction; Chapter - 01: Candidate-centric recruiters beat robots; Chapter - 02: Show you are a recruiter worth talking to; Chapter - 03: What about your hiring managers?; Chapter - 04: Show you are a company worth talking to; Chapter - 05: Get your intake right; Chapter - 06: Human-first job posts and advertisements; Chapter - 07: Robot-proof messaging; Chapter - 08: Applications and pain-free interviews; Chapter - 09: No more non-boarding; Chapter - 10: Referrals depend on you; Chapter - 11: Conclusion

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Book SynopsisRoss Sparkman is the Head of Strategic Workforce Planning at Nike. Previously, he was the Head of Strategic Workforce Planning & Analytics at LinkedIn and GE Aviation, the Strategic Workforce Planning Leader at Devon Energy and a Senior Consultant at Deloitte Consulting where he specialized in Human Capital Strategy and Workforce Planning & Analytics. He is based in San Francisco, California.

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Book SynopsisJerry Daykin is a global marketing leader who has held senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo and Mondelez. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week and The Guardian.Trade Review"Inclusive marketing is not only the right thing to do, it is also a business growth opportunity. Doing it well is a skill to be mastered, as it is full of nuances that most of us are not trained to see. This handy book provides not only thought-provoking concepts that will make you aware of your biases, but also a practical how-to guide grounded in insight and authenticity so you can truly make an impact." * Taide Guajardo, Chief Brand Officer Europe, P&G *"Daykin's thorough and practical approach makes this an invaluable read for any marketer or business looking to make strides on inclusive marketing as well as deliver business growth. A mix of expert insight, simple frameworks and inspiring case studies ensures that this book brings the topic to life vividly, and with real applicability." * Grainne Wafer, Global Director of Guinness, Smirnoff & Baileys, Diageo *"In Inclusive Marketing, Jerry offers a mix of inspiration and very practical advice on how to deliver more inclusive, and simply better and more effective marketing. A fresh and deeply uplifting vision that inspires marketers to embrace one of the defining challenges of our society. A must-read." * Stephan Loerke, CEO, World Federation of Advertisers *"In marketing, the notion of 'inclusion' is too often an obvious bolt-on. Jerry Daykin provides a practical framework and a wealth of real-world experiences to show how to make representation and inclusion an authentic and effective part of every marketing communications programme." * Helen Edwards, Adjunct Associate Professor, Marketing at London Business School, and Brand Columnist *"This book is an important and timely addition to the essential marketing guidebooks that have nudged the profession in the right direction. While 'inclusive marketing is a much banded term, Jerry's book demonstrates the 'how to do it well' part, with great clarity and direction. The book is an insightful read with many perspectives, and you will highlight, bookmark and return to its succinct and helpful summaries until the process becomes second nature. Don't just buy the book for yourself, buy a copy for a colleague, client or business partner, as the answers for truly inclusive marketing are all here." * Dino Myers-Lamptey, Founder at The Barbershop *"If you work in marketing/advertising and you're on the DE&I journey within your organisation, whether that's struggling to know where to start or wanting to do more, this book breaks down the processes within your marketing cycle where you can make mindful changes to be more inclusive. An inspirational must read for all marketers, carefully written and curated by Jerry Daykin, a marketer who has always actively championed inclusion and representation in every role he has worked." * Vidad & Bobi Carley, Inclusion Co-Leads, ISBA *"Advertising that represents society in all its diversity and that heightens the situation of marginal groups in societies can have a powerful effect on the promotion and protection of the rights of vulnerable and subjugated people. In this excellent book, Jerry Daykin makes an accessible and principled case for how to build diversity and inclusion into marketing." * Pia Oberoi, Senior Advisor on Migration and Human Rights, United Nations *"For all marketers, inclusion is no longer a question of if we should consider it but HOW we should. This book will do more than help you, it's the perfect guide to all the questions you should ask yourself about Inclusive Marketing." * Delphine Malvy, Senior Director Global Family Marketing, McDonalds *""I see you, I see the whole of you", Is perhaps my favourite language that sums up perfectly what to expect in this book. It offers is the perfect education, framework and advice for any marketer serious about inclusion. And Jerry is right, the time for change is now. This is definitely a book you need to read more than once to take in all the goodness written in its pages." * Karen Nelson Field, Author and Founder at Amplified Intelligence *Table of Contents Chapter - 00: Intoduction - Representation Matters; Chapter - 01: What we mean by inclusive marketing & representation; Chapter - 02: Why representation matters to me & other marketers; Chapter - 03: Why representation matters to business and society; Chapter - 04: A framework to deliver inclusive marketing; Section - ONE: Stage One - Inclusive briefing & strategy; Chapter - 05: Business & brand strategy; Chapter - 06: Using strategic insights and data; Chapter - 07: Marketing & creative briefs; Section - TWO: Stage Two - Inclusive Planning; Chapter - 08: Partner & team selection; Chapter - 09: Creative development & product design; Chapter - 10: Consumer testing; Section - THREE: Stage Three - Inclusive Production; Chapter - 11: Production; Chapter - 12: Post-production; Chapter - 13: Localisation; Section - FOUR: Stage Four - Inclusive Launches; Chapter - 14: Media & 360 Activation; Chapter - 15: Launch & consumer response; Chapter - 16: Measuring Success; Section - FIVE: Conclusion - How to Drive Change; Chapter - 17: Case Study - Driving Change at GSK/Haleon; Chapter - 18: Partnering to Help Drive Change; Chapter - 19: The future of inclusion; Chapter - 20: Checklist Appendix

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Book SynopsisTimothy Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.Trade Review"Social selling is no longer optional for salespeople today. Getting attention on platforms that buyers now use and being able to initiate conversations is the difference between winning and losing. Tim Hughes has written a great book that provides the skills you need to win in today's hyper connected and highly competitive world." * Graham Hawkins, CEO & Founder SalesTribe *"Social selling is still misunderstood. It isn't about how to sell through messaging all your LinkedIn connections, it is about earning influence. Tim Hughes is an authority on the topic and this book is the ultimate guide to building or refining your social selling strategies to increase your influence and sales. Get your stationery ready to highlight key points and make notes." * Jo Saunders, LinkedIn Demystifier | Strategist | Trainer | Author of Connectfluence *"Social Selling is the definitive blueprint required to implement a world-class strategy that will drive increased revenue based upon practical application. There are a lot of books that talk about social selling, but they fall short. Tim Hughes shares a mix of proven processes, tools, and personal anecdotes that show how his success can become yours, that you can immediately add to your sales arsenal to supercharge your business!" * Roderick Jefferson, Senior Vice President, Enablement | Bestselling Author | Global Keynote Speaker *"This is not a business book, it is a definitive and vital guide to social selling, a must read and must have for every business owner, entrepreneur, marketer and sales professional! Tim has compiled a comprehensive step by step resource and playbook which will positively transform your relationship building, increase your bottom line and see phenomenal return on your investment." * Jaz Greer, CEO Make A Difference *"Digital dominance, or owning your vertical's narrative on digital, is critical in social media strategy. Tim Hughes gives you the digital dominance secrets you need to implement a winning game plan. Every marketer needs to read this book!" * Terri Nakamura, Designer | Writer and Social Media Consultant | Author of Blogging on Instagram *"A network gives you reach... but a community gives you power. It's time to stop making excuses and start bringing in personal social skills to the digital world. Tim Hughes understands this critical issue, and this book give you the tools to make it happen." * Ted Rubin, Speaker | Author | Strategic Advisor... Provocateur *"Digital has thrown a spanner into the works of traditional B2B Marketing. With this book, Tim Hughes provides light in the darkness for today's digital marketing, highly recommended." * Joel Harrison, editor-in-chief, B2B Marketing *"This book is a must-read for sellers wanting to hone their craft in buyer engagement. If you want to get ahead of the competition knowledge is powerful and the skill of social selling will give you the step up necessary." * Janice B Gordon, Customer Growth Expert, Scale Your Sales *"Tim Hughes has taken his already powerful, revolutionary book on social selling to the next level. Social selling is no longer a fad, but a core tenant of modern selling. Tim has seen this evolution and his book is for those who want to stay ahead of the game." * Keenan, CEO of A Sales Growth Company | Author of Gap Selling *"Tim Hughes' first book is one of my go-to books when thinking about the concept of social selling and on developing 'social organisations'. The world changed and the way that people buy continues to evolve. It provides actionable advice to sales and marketing teams on how to embrace social and Tim's thinking is always ahead of the game." * Samantha Andrews, Global Marketing Director, GPA Global *"People are the key to digital transformation. As digital technologies proliferate and humans begin to share work with AI and robots, it is the people who excel at being human who will thrive. In this book, Tim Hughes explains that executives that invest to enable people to network and build relationships virtually will have the necessary foundation for winning today and in the future." * Lenwood M. Ross, Founder and CEO, Accelery, Inc. *"This book walks you through the reality of the post-pandemic world, defines what a digital organization must be and outlines the detailed steps of making that a reality within your organization. It is a must read for anyone leading or executing within a business of any size today." * Robert M Caruso, EngageDigitalInc.com @fondalo *"The world of sales has changed, you can no longer rely on cold calls and spam emails to make your number. Tim Hughes has created a practical methodology that teaches sellers how to engage like a real human on digital and win." * Andy Paul, Author and Creator of Sell Without Selling Out *"This update is a practical guide for every sales professional who wants digital success in a world that becomes more digital every day. If you want to boost your sales success online this book is a must!" * Leigh Ashton, Founder and CEO - The Sales Consultancy *"A real gem of a book that gets you started on your social selling journey, providing all your key enablers to build a culture of social selling, and making this daunting subject easy to understand. A simple read that demystifies social selling so you can get involved." * Chris Learmonth, Managing Director - BMW & MINI Park Lane *"I bought the first edition of Social Selling in 2018, and immediately applied some of the very actionable advice in the book, refining my entire digital networking and marketing strategy. I can't recommend the new edition strongly enough." * Michael O’Connor, Founder of the Service Professionals Network *"The problem with sales books today is pre-covid thinking. In this second edition Hughes has really taken the time to update the book with modern case studies and chapters that make it relevant and a must for sales people in the post-covid world." * Ian Moyse, Cloud Industry Leader and Influencer *Table of Contents Chapter - 00: Introduction to Social Selling; Chapter - 01: Community and Tribalism; Chapter - 02: Your Identity Within Social Networks; Chapter - 03: Talking to Strangers; Chapter - 04: Controlling Influence; Chapter - 05: The Mechanics of Traditional Sales; Chapter - 06: Moving from an Analogue to a Social Mindset; Chapter - 07: Selling the Idea of Social Selling and Measuring Success; Chapter - 08: How to Use Technology to Your Advantage; Chapter - 09: Digital Maturity; Chapter - 10: The Digital Organization Practitioner; Chapter - 11: Five Steps to Getting You Started

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Book SynopsisRebecca Homkes is a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, and a former fellow at the London School of Economics Centre for Economic Performance. A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, USA and London, UK.Trade Review"Full of street-smart insight, practical steps and effective techniques - Rebecca's Survive, Reset, Thrive approach delivers for teams that want to perform through real-world disruption and constant change." * Toto Wolff Team Principal & CEO, Mercedes-AMG PETRONAS F1 Team *"As Rebecca Homkes defines for us: uncertainty is a series of future events that may or may not occur, and it is amplified during times of extreme disruption. SRT asked us to embrace uncertainty head-on and find the opportunities it provides rather than protect ourselves from threats. Using SRT gave my organization the power of focus and empowered our leaders to act, not hide in fear. Result we thrived!!" * Garry Ridge, Chairman Emeritus WD-40 Company & The Culture Coach *"Rebecca Homkes has written a highly relevant, readable and practical guide on how to formulate and update strategies to thrive in a fast changing business environment, which should be a go-to guide for all organizational leaders." * Martin Reeves, Chairman, BCG Henderson Institute. *"Survive, Reset, Thrive is an essential compass for entrepreneurial leaders charting a course through today's unpredictable business climate. With a compelling call to embrace uncertainty and harness it for growth, Rebecca offers a pragmatic and actionable strategy for organizations of all sizes. This book is a testament to her expertise, providing a playbook that is both grounded in theory and rich in practical application. It's a must-read for any executive seeking to lead their company to sustainable performance and turn disruptive forces into opportunities. Survive, Reset, Thrive doesn't just offer a path to survival; it's a blueprint for flourishing in an era of relentless change. Leaders who follow this guide will not only future-proof their organizations, but position them to thrive, no matter the market conditions." * Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of 'The Earned Life', 'Triggers' and 'What Got You Here Won’t Get You There' *"Survive, Reset, Thrive was energizing and empowering for leaders in our organization as they learned to adapt intelligently and we were able to succeed in any market environment." * Rich Wolowski, President & Chief Executive Officer, Gordon Food Services *"Most strategy tools do not factor in uncertainty or change. Survive, Reset ,Thrive is therefore a timely guide for leaders as to how we embrace ambiguity and yet still develop and execute strategy in times when the goalposts keep moving. As Rebecca so eloquently puts it " you can't stop the market from punching you, but you can get better than anyone else at taking hits". At its core, this is a book about how to develop the resilience that will enable companies to thrive in an uncertain world." * Steve Brass, President and CEO, WD-40 Company *"Survive, Reset, Thrive is an inherently practical resource for leaders looking to drive strong market returns when facing radical uncertainty. It asks us to reframe what we've learned about linear strategy development when we're leading in dynamic markets and instead guides us through a process of debating, articulating and testing market beliefs, making iterative adjustments to strategy from learning, and placing and executing on growth bets. There are fundamental changes happening to industries we assumed were stable, and Survive, Reset, Thrive helps us face those head on and engage productively on the opportunities that this change presents." * Philip Meyers, Director of Business Development, Associated British Foods *"This book is an essential read for executives and leaders who are grappling with the enormous changes - such as AI- being brought across the economy. AI is already impacting business and operating models of all types of companies and Dr. Homkes helps leaders to develop a strategic framework to reset and thrive in this era. I highly recommend this book for all leaders looking to succeed in constantly changing times." * Karim R. Lakhani, Professor Harvard Business School & Chair of Digital Data Design Institute at Harvard *"Survive, Reset, Thrive is an immensely practical take on strategy. SRT empowers leaders with the 'how' to adapt intelligently, learn fast, and be ready to succeed in any market environment. It helps leaders find opportunities in an uncertain environment rather than protect against threats. At Gorilla, the process engaged my team in the strategy process, simplified a complex world, and provided a simple approach to reset our strategy for growth." * Mark A. Mercurio, President & CEO The Gorilla Glue Company *"These days, uncertainty is everywhere, it seems. Unwelcome tradeoffs are rampant. The result, all too often, is analysis paralysis, leading to blissful inaction. But it doesn't have to be this way. Homkes helps us see that uncertainty can be our friend, not our enemy. By embracing, rather than fearing uncertainty, and by providing us with a pragmatic playbook, she shows us how to survive, reset, and ultimately thrive in even the most daunting situations. If you want your business to grow through thick and thin, this book is for you." * John Mullins, Associate Professor, London Business School Best-selling author, 'Break the Rules!' and 'The Customer-Funded Business' *"It is rare to find a book on strategy that is well written, simple, practical and addresses an aspect of strategy that is often overlooked: uncertainty. I have read many strategy books and written one or two, but I highly recommend Survive, Reset, Thrive as the needed resource for today's leaders to guide their team's with confidence. Rebecca asks us to embrace uncertainty because it creates opportunities. Yes, uncertainty is inconvenient, and can even be a threat. But, as with all change, it disrupts the status quo, and that creates opportunities for those ready to respond. Survive, Reset, Thrive will help you be ready. It provides a playbook that helps business leaders prepare for uncertainty, reset their strategies as events develop and achieve sustainable performance building on the opportunities that emerge. Facing uncertainties such as digital transformation, AI, climate, or changing customer preferences, you will find the playbook powerful. It will help you guide your team with confidence." * Andrew Campbell, Professor, Author of 'Strategy for the Corporate Level' and 'Operating Model Canvas' *"Rebecca Homkes's strategy approach takes away all of the buzz words and provides a set of simple steps that work. This playbook help formulated my understanding of my business, and most importantly how to win. I have used Rebecca's methodology for over six years, and it is consistently helpful and relevant. Using Survive, Reset, Thrive has taken the company from serval years of losses to 10% net profitability. Rebecca's work, style, and content is simple, full of gold nuggets, and importantly it is actionable." * Husam Al-Saleh, CEO of SAC-Motor, Deputy CEO Arabian Hala *"We applied Rebecca Homkes's Survive, Reset, Thrive strategic framework to tripe the size of Primekss. In today's volatile and unpredictable world, SRT is uniquely the best in getting the team to translate the power of crisis into growth momentum, and it does this in an easy to grasp yet smart and comprehensive way. Highly recommend to all who want to grow fast!" * Janis Oslejs, CEO Primekss Group, Chair, YPO Construction Industry Network *Table of Contents Chapter - 00: Introduction; Section - ONE: Strategy under uncertainty - Survive Chapter - 01: Setting strategy under uncertainty Chapter - 02: Survive - Proactive stabilization of the organization Section - TWO: Reset for growth - Strategy choices Chapter - 03: What Is the situation and how will It change? Chapter - 04: How will you win - Competitive advantage and the right to win Chapter - 05: Where will you play - Your who, what, how Chapter - 06: Setting a definition of success - Intent and boundaries Chapter - 07: What will stop you and what should you do? - Setting and executing must-win battles Chapter - 08: There are only three ways to hyper-grow - Setting a high-growth path Section - THREE: Thrive - Building a robust growth organization Chapter - 09: From reset to thrive - Transitioning through the loop and thrive organizations Chapter - 10: Thrive - Building a BLAST organization Chapter - 11: Leadership roles Chapter - 12: Conclusion

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Book SynopsisJo Owen is a best-selling and multi-award winning leadership author, keynote speaker and social entrepreneur. He is a founder of eight charities, including the UK's largest graduate recruiter Teach First. His books The Mindset of Success, The Leadership Skills Handbook and Management Stripped Bare, all published by Kogan Page, have been translated into eight different languages.Table of Contents Chapter - 00: Introduction; Section - ONE: We Know What Leadership Is; Chapter - 01: Myth 1 - We Know What Leadership Is; Chapter - 02: Myth 2 - The Perfect Leader; Chapter - 03: Myth 3 - Leadership is About Your Rank, Title or Position; Chapter - 04: Myth 4 - Managers are Leaders; Chapter - 05: Myth 5 - Leaders Know What Leadership Is; Chapter - 06: Myth 6 - The Founder is the Leader; Chapter - 07: Myth 7 - Leadership is Universal; Section - TWO: We Know What Leaders Do; Chapter - 08: Myth 8 - We Know What Leaders Do - Top Level Leaders; Chapter - 09: Myth 9 - We Know What Leaders Do - Your Leadership Journey; Chapter - 10: Myth 10 - Leaders Motivate their Followers; Chapter - 11: Myth 11 - Leaders Communicate Well; Chapter - 12: Myth 12 - Leaders are Decisive; Chapter - 13: Myth 13 - Leaders Set Goals and Give Directions; Chapter - 14: Myth 14 - Great Leaders Build Great Teams; Chapter - 15: Myth 15 - The Leader Knows What’s Going On; Section - THREE: We Know What Leaders are Like - Character and Traits; Chapter - 16: Myth 16 - Leaders are Born, not Bred; Chapter - 17: Myth 17 - Leaders are Visionary; Chapter - 18: Myth 18 - Leaders are Charismatic and Inspirational; Chapter - 19: Myth 19 - Leaders are Honest; Chapter - 20: Myth 20 - Leaders are Brave; Chapter - 21: Myth 21 - The Leader is the Smartest Person in the Room; Chapter - 22: Myth 22 - The Best Leaders are Clever; Chapter - 23: Myth 23 - Male and Female Leaders are Different; Chapter - 24: Myth 24 - Psychopaths Succeed as Leaders; Chapter - 25: Myth 25 - Leaders are Reasonable; Chapter - 26: Myth 26 - An Effective Leader is a Skilled Leader; Section - FOUR: We Know How Leaders Succeed; Chapter - 27: Myth 27 - Leaders Succeed on Merit; Chapter - 28: Myth 28 - Leadership is About Survival of the Fittest; Chapter - 29: Myth 29 - It’s Not What You Know But Who You Know; Chapter - 30: Myth 30 - Power Comes from Your Position; Chapter - 31: Myth 31 - Leaders Need Experience; Chapter - 32: Myth 32 - The First 90 Days; Chapter - 33: Myth 33 - You Have to Manage Before You Can Lead; Chapter - 34: Myth 34 - Sporting Heroes Show Us How to Lead; Chapter - 35: Myth 35 - You Can Teach Leadership; Chapter - 36: Myth 36 - Leaders Know When to Move On; Section - FIVE: We Have a Theory of Leadership; Chapter - 37: Myth 37 - The Great Man Theory of Leadership; Chapter - 38: Myth 38 - Servant Leadership; Chapter - 39: Myth 39 - The Humble Leader; Chapter - 40: Myth 40 - Distributed Leadership; Chapter - 41: Myth 41 - Transactional and Transformational Leadership; Chapter - 42: Myth 42 - Authentic Leadership; Chapter - 43: Myth 43 - Leadership is a Team Sport; Chapter - 44: Myth 44 - Leadership and Money - The Dog That Didn’t Bark; Chapter - 45: Myth 45 - Leaders are Like Tea Bags; Section - SIX: We Have Beliefs About Leadership; Chapter - 46: Myth 46 - It’s Lonely at the Top; Chapter - 47: Myth 47 - The Buck Stops Here; Chapter - 48: Myth 48 - It’s Tough at the Top; Chapter - 49: Myth 49 - The Leader Makes a Difference; Chapter - 50: Myth 50 - The Leader is In Control; Chapter - 51: Myth 51 - Leaders are Role Models; Chapter - 52: Myth 52 - Leaders are Popular; Chapter - 53: Myth 53 - Leaders Deserve Exceptional Rewards; Section - SEVEN: Conclusions; Chapter - 54: Myths, Fads and Theories; Chapter - 55: Leaders Take People Where They Would Not Have Got By Themselves; Chapter - 56: I Have the Answer - Myth or Reality?

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Book SynopsisKate Nash OBE is a change leader with over 30 years' experience in working strategically to effect long term changes in relation to disabled people. She is the creator & CEO of PurpleSpace (www.purplespace.org). Established in 2015 it is the world's only professional development membership hub for disability employee resource groups.In 2017 she founded #PurpleLightUp, a global movement of disabled people, allies and champions who celebrate the economic contribution of disabled people to the global economy. This takes place on 3rd December each year as a mark of respect to the UN International Day of Disabled People. Prominent landmarks that have been illuminated include The Shard in London, Blackpool Tower, John F Kennedy Airport, Niagara Falls, Sydney Harbour Bridge and The Australian Parliament. She is based in London, UK.Trade Review"Positively Purple should be required reading for every FTSE 250 CEO. Business leaders need to understand and value 'human capital'. Kate Nash is an expert in helping us recognise the value of every human - including those with disabilities." * Ian Stuart, Chief Executive Officer, HSBC UK Bank plc *"Positively Purple is a tale about the talent and potential of people with disabilities. Any CEO wanting to test the robustness of their disability strategy should understand the politics of disability. Kate Nash's personal story told with brutal honesty, is a compelling read and full of practical lessons." * Duncan Tait, Chief Executive, Inchcape plc *"Global multinationals like GSK, increasingly choose to learn directly from their employees with disabilities. Building disability confidence from the inside out by investing in a disability employee resource group will make the journey so much easier. Kate's personal story shows us how to supercharge the disability inclusion revolution and create a better, more accessible, working world." * Andy Garrett, GSK Workplace Adjustments Service Programme Director, Global co-lead GSK Disability Confidence Network *"It's hard for me to talk about Kate and her work without sounding like I am always using hyperbole. I find Kate Nash's presence throughout Positively Purple inspiring. Her words embolden the reader to participate as proactive protagonists in the fight for equity. The path she outlines uses lessons from other equality and identity dimensions but adds a particular magic, unique to Kate herself. This book is essential reading for anyone who would call themselves an ally of equity at work. My team and I are all avid fans of Kate and grateful for all her lessons and practical actions." * John Amaechi OBE, APS *"Kate Nash has managed to do what no one before her has ever done. Positively Purple is the manuscript for living life and creating epic change for people with disabilities. Kate's special brand of combined grace and spicy wit helps us quite literally feel better for life. She has taught us how to feel good and change the world simultaneously as shown by empirical data. Prepare to have a hard time putting the book down." * Belinda May, Partner & Co-Chair, Dentons US LLP Disability/Accessibility ERG Affinity Group *"Positively Purple is an incredibly powerful and positive view into Kate's world and the invaluable work she continues to do to raise awareness of the challenges millions face daily. Kate Nash delves into the world of work, which for many is a minefield, and opens the door by providing tangible suggestions for people with disabilities and those who are looking to hire the best talent!" * Steve Ingham, Chief Executive, PageGroup *"An unrelentingly positive read! Brilliantly weaves her story with the must-read practical advice for employers. Show how employers can lead as allies to create a powerful movement for change, in delivering an inclusive workplace and society." * Mark Hodgkinson, Chief Executive, Scope *"There is nothing inevitable about progress - it takes relentless campaigning and great campaigners. Kate Nash is one of those people. Her insights into how to create a space without fear of getting it wrong and the importance of positive campaigning should be read by every social change campaigner." * Tiernan Brady, Global Director of Inclusion, Clifford Chance LLP *Table of Contents Chapter - 00: Introduction; Chapter - 01: Disability identity; Chapter - 02: Nature, nurture and a new reality; Chapter - 03: The soft bigotry of low expectation; Chapter - 04: Who do I want to be when I grow up?; Chapter - 05: Disability is a political experience; Chapter - 06: Build your network to get ahead; Chapter - 07: Lonely in a crowd; Chapter - 08: Eradicating shame; Chapter - 09: Ensuring an organization is better for having you there; Chapter - 10: Getting on at work, rather than simply getting in ; Chapter - 11: Starting a long-haul strategy to change the world; Chapter - 12: The third phase of change: when movements take off; Chapter - 13: Building disability confidence from the inside out; Chapter - 14: The futurists; Chapter - 15: Afterword; Chapter - 16: Notes

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Book SynopsisIan MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. He is also the author of Myths of Social Media and co-author of Motivation and Performance.Table of Contents Chapter - 00: Introduction; Chapter - 01: Staff should work eight-hour days, Monday to Friday; Chapter - 02: Working from home reduces productivity; Chapter - 03: Social media should never be used at work; Chapter - 04: Listening to music while working is distracting; Chapter - 05: Health and safety is the enemy; Chapter - 06: Surveillance improves performance; Chapter - 07: Creating a Google-style office environment will make staff more innovative; Chapter - 08: Mindfulness is the answer to all problems; Chapter - 09: Neuroscience is the silver bullet to workplace problems; Chapter - 10: Start-ups need a different type of leader to succeed; Chapter - 11: It’s better to have higher self-esteem at work; Chapter - 12: We only use 10 per cent of our brain at work; Chapter - 13: Making workplaces sustainable is a burden; Chapter - 14: The best way to motivate people is to pay them more; Chapter - 15: Employees who work the longest hours are the most valuable people; Chapter - 16: People should retire at 65; Chapter - 17: Perfectionists make the best employees; Chapter - 18: Women aren’t as competitive as men at work; Chapter - 19: People’s personalities can be sorted into categories at work; Chapter - 20: Sexuality and gender should be taken into account at work; Chapter - 21: Millennials are changing the workplace; Chapter - 22: Co-workers should not form romantic relationships; Chapter - 23: Teaching and training are the same; Chapter - 24: Annual appraisals are the best way to measure performance; Chapter - 25: High achievers always make great managers; Chapter - 26: A computer is going to take your job; Chapter - 27: Open-plan offices are always the best option

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Book SynopsisGrant Van Ulbrich is Global Director of Sales Transformation at Royal Caribbean Group, based in London, UK. He is Founding Fellow of the the Institute of Sales Professionals, formerly known as the Association of Professional Sales. Van Ulbrich's work has been published in The Journal of Sales Transformation, The Change Management Review and featured by the Institute of Sales Professionals, The Oxford Review, Consalia Sales Business School and the Sales Educator's Academy.Trade Review"When transitions are challenging, the trick is to find simplicity on the other side of the complexity. Transforming Sales Management offers useful guidance for navigating change but does so in the form of six easy-to-remember, yet potentially penetrating, questions that can be used to forge a path forward." * Daryl Conner, global change leader, Chairman of Conner Advisory and Conner Academy; author of 'Managing at the Speed of Change' and 'Leading at the Edge of Chaos' *"This book, the model and the tools that underlie it should be well-thumbed, bookmarked and used by sales managers who need to help their teams get over their fears, their limiting beliefs and tendencies to procrastinate so they can increase sales. It is also my firm belief that the book should be in the knapsack of every sales leader, manager, coach and trainer." * Dr. David Wilkinson, Editor-in-Chief of 'The Oxford Review', author of 'The Ambiguity Advantage' *"Change is scary! People tend to be resistant to change (whether positive or negative), which is why successful organizational transformations are so notoriously difficult to achieve. Grant Van Ulbrich's refreshing new book factors in individual choice and provides guidance for people in business and beyond on how to manage their own change situation. Taking his original research (first published in the International Journal of Sales Transformation), Dr. Van Ulrich outlines his SCARED SO WHAT personal change model. The book can help salespeople globally navigate their own personal change journey (at work or even in their personal lives). Importantly, the book explores real-world examples and applications of the model from within the hospitality industry, most notably during a period of unprecedented societal and business transformation triggered by the global Covid-19 pandemic. Accessible and easy to read, this book offers a ground-breaking but practical guide to understanding the role of individuals' emotions in executing business change." * Nick de Cent, Editor-in-Chief of 'The International Journal of Sales Transformation' *"As a scholar practitioner and learning leader in organizations, Grant's pragmatic review of popular change models reminded me of 'the basics,' but his work provided a fresh perspective about the human emotions that too often go overlooked when preparing for and leading through change events - and not just for sales organizations, ALL ORGANIZATIONS! I reviewed each component of SCARED SO WHAT and re-thought certain elements of the change happening around me and put forth my own personal change strategy plan in a straightforward way using Grant's model." * Mark C. Boccia, Chief Learning Officer, Amazon *"Grant has written a modern, must-read book about the ongoing challenges of change and transformation, not just for millennials, but for all of us facing the increasing pace of the VUCA world in which we all live. What makes his book so notable is that it doesn't just explain a theory, but it also considers practice and tools." * Waldemar Adams, Senior Vice President Market Advisory, SAP Customer Success *"Change is constant in our personal lives and professional careers. Navigating change effectively allows people to learn from change and move forward in a positive way. Dr Grant Van Ulbrich's new book presents an opportunity to learn the how and why of our reactions to change can affect outcomes. Grant takes the reader through established models and shares his own model: SCARED SO WHAT. Whether reading from a managerial or organizational perspective, or as an individual, this book will provide you with an actionable process for making the most of your experiences with change." * Marty Holmes, Executive Director, Sales Education Foundation (SEF) *"Transforming Sales Management is a must-read for all leaders as it goes beyond just sales. It's a book that is easy to enjoy and follow because it is not just describing theories. Rather, it is using real-world scenarios and provides personal and practical examples to follow. In my own reflection after reading this book, it is our people that are at the centre of any transformation. How we support them means we must include them in on the journey. This book provides the new tools to show us all how." * Olga C. Piqueras, Managing Director, Port Operations for Intercruises Shoreside & Port Services *"Organizations don't change; people within organizations change. Grant takes a much-needed look at the individual as the linchpin of transformation efforts and presents a model of individual change that will help you understand how to navigate change in your own life and how to work with others who are trying to navigate their own changes." * Dr. Willy Bolander, Professor of Industrial Distribution and Associate Director of the Read Center for Distribution, Texas A&M University *"I love the model as it really does drill down and make you think out of the box and will help professionals not only in their work but also within their personal lives as well." * Mark Robinson, Senior Vice President Operations, Scenic Luxury Cruises & Tours *"A progressive and empowering approach for aiding individual stakeholders in making their personal decisions about accepting change." * Theresa Moulton, Chief Editor, 'The Change Management Review' *"The journey this book supports is one many sales leaders fail to recognize as fundamentally important. The most vital asset to any company is its salespeople. Not the technology they use, nor the products they sell, but the people they forge relations with, and how they do so in an ever-changing world. Salespeople need to transform constantly, to remain the competitive advantage for themselves and their companies. I challenge the reader not to keep returning to this guide on personal change. Comprehensive references all for the curious to continue to develop knowledge on change and keep learning. Grant expertly points out that change is a 'messy process,' and this book lifts the 'learning fog' that envelopes us when trying to change ourselves." * Andrew Hough, Founder, Institute of Sales Professionals; Sales Researcher, Cranfield University *Table of Contents Section - 00: Introduction:Sales transformation, sales management, and change management and the importance of learning how to manage personal change; Section - 01: Four popular change models: Lewin's Change Theory, Kotter's Eight-Stage Change Model, and Hiatt's ADKAR Change Model, McKinsey's 7-S Change Model; Section - 02: Four more: Kübler-Ross’ 5 Stages of Grief, SARA Curve, Conner's Positive Change Curve, Conner's Negative Response Change Model; Section - 03: Changes to buying and selling; Section - 04: Focusing on individuals; Section - 05: The personal change management model: SCARED SO WHAT; Section - 06: Discovering emotions and actions using SCARED; Section - 07: The gap between decision and action; Section - 08: Creating a SO WHAT plan; Section - 09: What's next?; Section - 10: Conclusion: Using my own model; Section - 00: Appendices; Section - 00: References; Section - 00: Index

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Book SynopsisJordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.Trade Review"A must-read for anyone looking to harness the power of data. Be Data Analytical stands out as a comprehensive guide that empowers readers to unlock the hidden potential within their data, driving innovation and growth in any field." * Bernard Marr, Founder & CEO, Bernard Marr & Co *"If you're looking for a practical guide to learn about the four levels of analytics, look no further than Be Data Analytical. Jordan Morrow's hands-on approach to teaching data analytics makes the book an invaluable resource for anyone who wants to learn the skills needed to succeed in the field. The clear explanations, practical examples and content breakdown make this book an excellent choice for both beginners and experienced professionals." * Chandra Donelson, Washington D.C. Chapter Lead, Women in Data *"Jordan's passion and enthusiasm for data shines through. Breaking down analytics into four accessible levels means this book is for everyone. Its real-life examples and analogies bring to life the importance of understanding and implementing good analytics." * Susan Walsh, Founder & Managing Director, The Classification Guru Ltd *"This book provides an excellent framework for data-driven decision-making in organizations. By framing the analytics implementations progressively through the four levels of analytics, Be Data Analytical is easy to follow as an analytics guidebook. At each stage, the book covers key definitions, roles of the different enterprise players, numerous business examples and strategy suggestions to get the analytics job done." * Kirk Borne, Founder, Data Leadership Group *"Data Analytics is a crucial aspect of decision-making in the modern business landscape, and this book provides a comprehensive guide to understanding its nuances. The author's expertise and passion for the subject is present in every chapter, making this book a must-read for anyone seeking to improve their data literacy and enhance their decision-making skills. I highly recommend this book to anyone looking to unlock the power of data analytics in their organization." * Esther Munyi, Chief Data and Analytics Officer, Sasfin *"Be Data Analytical is a book about leadership, decision making, staying ahead and having your own built-in systems. A consummate storyteller, Jordan speaks to those who know this space and those who perhaps need to. The data environment has changed forever and the complexity and challenge for leaders means the rule book we used to follow, and our previous frames of reference, are redundant. New ways of thinking and improving decision making are therefore vital." * Mike Roe, CEO, Tensense.ai *"Ingenious! Jordan's engaging work propels the reader from data literacy to data analysis." * Major General Dustin Shultz *Table of Contents Chapter - 00: Introduction; Section - ONE: Data and analytics; Chapter - 01: Defining data and analytics; Chapter - 02: Defining the four levels of analytics; Chapter - 03: The power of analytics in decision making; Section - TWO: The four levels of analytics - define, empower, understand and learn; Chapter - 04: Descriptive analytics; Chapter - 05: How are descriptive analytics used today?; Chapter - 06: How individuals and organizations can improve in descriptive analytics; Chapter - 07: Diagnostic analytics; Chapter - 08: How are diagnostic analytics used today?; Chapter - 09: How individuals and organizations can improve in diagnostic analytics; Chapter - 10: Predictive analytics; Chapter - 11: How are predictive analytics used today?; Chapter - 12: How individuals and organizations can improve in predictive analytics; Chapter - 13: Prescriptive analytics; Chapter - 14: How are prescriptive analytics used today?; Chapter - 15: How individuals and organizations can improve in prescriptive analytics; Section - Three: Bringing it all together; Chapter - 16: Using all four levels of analytics to empower decision making; Chapter - 17: Conclusion;

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Book SynopsisSolitaire Townsend is the co-founder and chief solutionist of Futerra, an award-winning sustainability agency. Townsend works with clients like Ikea, Formula 1, Google, the United Nations and Lancôme to make sustainable development happen. The 2008 Ethical Entrepreneur of the Year, she has chaired talks at COP26 and COP27, delivered a TED talk on the creative industries' responsibility to act on climate emergency and is an in-demand sustainability and change speaker. A Forbes contributor, she writes for or has been featured in The Guardian, Management Today, Campaign, Raconteur, and The Independent. She is based in London, UK.Trade Review"Solitaire Townsend's passion for finding answers is as infectious as it is compelling. Her core argument is brilliantly argued: move over pessimists and naysayers; the future belongs to the Solutionists." * Paul Polman, business leader, campaigner and former CEO, Unilever *"The world needs many more solutionists - and if you're going to read just one book about them this year, it should be this one!" * Professor Rebecca Henderson, John and Natty McArthur, University Professor, Harvard University and author of Reimagining Capitalism *"Here it is.... all in one book: how each of us can and should actively contribute to solving our urgent global challenges. Deeply transformational and yet delightfully light reading." * Christiana Figueres, Executive Secretary, United Nations Framework Convention on Climate Change from 2010-2016 and co-author of The Future We Choose *"Actions speaks louder than words, and The Solutionists is all about that. This book gives you the insights and the learnings of how to lead with purpose and get things done." * Jesper Brodin, CEO, Ingka Group *"The Solutionists is a breath of fresh air, where no stone is left unturned by its ambitious, yet fun and energetic search for solutions. The main lesson: the Solutionists can be all of us, we just need to find our star and begin the journey now. Reading this book is an excellent way to set sail." * Daniel Servitje, Chairman and CEO, Grupo Bimbo *"We have a new name for those leading change for a better world - Solutionists. Solitaire Townsend has set out clear guidance, tactics and advice for the millions more Solutionists we need." * Erik Solheim, Green politician, diplomat and 6th Executive Director, UN Environment *"If you enjoy saying things like '1.5 degrees is out of reach, we might as well prepare for the apocalypse', beware reading this book, it might just encourage you to dare to hope. If you've already taken the first courageous step of daring to imagine a better world, you'll have fun and take practical inspiration from every page!" * Nigel Topping, UN High Level Climate Action Champion, COP26 *"Solitaire Townsend's The Solutionists provides experience-based insights and concrete examples and guidance to help young business people become agents for change within their organizations." * Professor Tensie Whelan, Director, NYU Stern Center for Sustainable Business *"Courage and stamina are always essential, but so is the playfulness to think around corners. How joyous to find Solitaire Townsend's irrepressible energy and creativity between the covers of this book." * John Elkington, Founder & Chief Pollinator, Volans and author of Green Swans *"The polycrisis world needs Solutionists in every job at every level - Solutionist CEOs and workers, Solutionist chemists and farmers and accountants, Solutionist money people and energy people, Solutionist designers and marketers and customers. In this book Solitaire Townsend sets out an ebullient, well-argued and compelling blueprint for anyone who wishes to become (a bigger) part of the solution." * Bruno Giussani, Lead Curator, TED Countdown *"I love the term Solutionist and have now proudly adopted it for myself and so many other wonderful colleagues and friends! We need a movement of Solutionists and people should read this book to get inspired to become one." * Kate Brandt, Chief Sustainability Officer, Google *"If the next quarter keeps you awake at night, read the newspapers. If it's the next quarter century, read The Solutionists." * Rafael Pamias, Executive VP and Chief Sustainability Officer, Grupo Bimbo *"For anyone beginning to despair that all is lost, this book comes as a wake-up call that solutions are not only desperately needed but are great business opportunities, and you might have some fun along the way. It serves not just as a call-to-arms, but also a how-to guide for anyone who's got a solution that needs unleashing on the world." * Helen Clarkson, CEO, Climate Group *"While the non-profit industrial complex continues to talk to itself, businesses operating out in "the wild" are responding to masses of consumers who vote with their dollars. Solitaire illustrates the value of that crucial link between who we are and who we want to be." * Majora Carter, Real Estate Development Consultant and author of Reclaiming Your Community *"In The Solutionists, Solitaire Townsend lifts the weight of the many challenges we face with a new way of thinking about how we build a fairer and more sustainable world. This is the book - and the motivation - we need to build the world that we can all thrive in, and be proud of." * Aron Cramer, CEO, Business for Social Responsibility *"Even partway through Soli's engaging book you recognize that anyone has an opportunity to be a Solutionist. Through the numerous conversations and Soli's research and writing, you will learn what it takes to move forward and how to become part of the next generation of stars." * Tom Szaky, Founder & CEO, TerraCycle and Loop *"This is a must-read book and call to action for sustainable and solutions focused business innovation. Solutionists can lead us to a greener, equitable and climate-optimism fuelled future, and this is the guide to get us there." * Leah Thomas, author of The Intersectional Environmentalist *"I hope The Solutionists becomes a much-used reference in every business leader and changemaker's library. Solitaire's brilliant, uplifting prose reminds us - we can still rise and solve our existential challenges - within our generation." * Karimah Hudda, Founder and Chief Catalyst, illumine.earth *"Insights gained from the experts in "The Solutionists" will provide readers with fresh perspectives that hopefully spark even more innovative actions to help the planet." * Toni Petersson, CEO, Oatly *"The Solutionists is full of inspiring case studies from impact entrepreneurs and changemakers. If you are looking for a book to inspire you to address a social or environmental problem in the world, either as an impact intrapreneur or entrepreneur, this book should be at the top of your list." * Jamie Palmer, Co-Founder & CEO, Social Supermarket *"The Solutionists offers something for everyone, whether you are already in the mix of making change or wanting to take the first steps. Reading this book gives you a much-needed boost to keep facing the challenges and finding those solutions" * Karina O’Gorman, Head of Force for Good, innocent drinks *"We don't need another hero, we need a world of solutionists ..." * Jon Khoo, Head of Sustainability, Interface *"It's rare that I finish a book by thinking, "Everyone who cares about the future needs to read this." But I did this time. Solitaire Townsend, a gifted storyteller, has captured the essence of what it takes to tackle the seemingly impossibly broken parts of our world and to fix them - with passion, impact and joy." * Joel Makower, Chairman and Co-founder, GreenBiz Group *"The Solutionists is a good reminder that each of us is the solution. It is a breath of pragmatic optimism and inspiration. And best of all, Solitaire extends an open invitation to be a part of the greatest opportunity our generation has ever had: to tackle climate change together." * Vaitea Cowan, Co-founder, Enapter *"Solitaire Townsend's unique perspective on the challenges we face, enables understanding of how we can be involved in making urgent and necessary changes to the way we think about how live and work." * Lola Young, Baroness Young of Hornsey OBE *"This book is a breath of fresh air in our transformational change discourse. If you are not yet a Solutionist, Soli Townsend entices you to become one with her easy "solutionist star methodology", and if you are a Solutionist she'll make you recognise once again the thrill and deep sense of being that solving today's complex challenges offer." * Sandrine Dixson-Declève, President, The Club of Rome *"The Solutionists is as inspiring as it is fun, both of which are critically important to unlocking the toughest challenges. By focusing on the change-makers, Solitaire Townsend digs behind the usual approach of identifying the solutions by instead focusing on the mindset and approach it takes to achieve the transformative change those solutions are intended for." * Diane Holdorf, Executive Vice President, The World Business Council for Sustainable Development *"The Solutionists is unusual among books on solving the world's challenges: it's easy to read, fun, and optimistic. But more importantly, it's an invitation...to join the game of fixing the world." * Andrew Winston, sustainability strategist and author of Net Positive *"We are all obliged to act within what is possible for us to address the world's greatest challenges. The Solutionists offers tangible advice and examples that can serve as inspiration for everyone." * Mads Nipper, CEO, Ørsted *"An English literature expert and a climate expert walk into a bar. Turns out they get along. Turns out they need each other! Solitaire Townsend embodies this intersection, making her one of the best climate communicators I've met." * Emma Stewart, CSO, Netflix *"Solitaire Townsend assembles a cast of Solutionists who combine vision, grit, flex, fun and soul to reimagine what it means to lead. Through their stories and her personal reflections, an inspiring blueprint for how to change the world takes shape." * Amanda Gardiner, Sustainability Innovation & Engagement Head, Meta *Table of Contents Chapter - 00: Introduction; Chapter - 01: Welcome to the Solutions Economy; Chapter - 02: Your star; Chapter - 03: Architects, Accelerators and Actioners; Chapter - 04: The Mississippi mind; Chapter - 05: Fix it formula; Chapter - 06: Hope is a business plan; Chapter - 07: The quarter rule; Chapter - 08: Storytelling the solutions; Chapter - 09: Myths and traps; Chapter - 10: Joyful entrepreneurship; Chapter - 11: Signal boost; Chapter - 12: Conclusion; Chapter - 13: References;

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Book SynopsisSacha Zackariya is co-founder and CEO of ChangeGroup International Plc and Global Director of Forex for Prosegur, a global leader in tourist foreign exchange and tax free shopping services to 5 million customers per year. He is a retail and fintech leader, recipient of the Queens Award for International Trade and also founder of the Tree Foundation educational charity. In 2021, he was made elected Chairman of YPO Greater London part of an organization representing 30,000 CEOs with a combined total of $9 trillion in annual revenues.Trade Review"A timely, thought-provoking and powerful book that is essential reading for everyone with a stake in the international visitor economy. Through well developed and clearly written examples of strategies and tactics, it goes deep into how both mature and emerging brands can make the most of new opportunities. Global disruption to international travel highlighted the vital and exceptional economic contribution of shopping tourism. Sacha Zackariya shows how the industry can come fighting back, inscribing its value to the global economy and deliver for customers and businesses alike." * Helen Brocklebank, CEO, Walpole *"In his book Leading Travel and Tourism Retail, Sacha Zackariya dives into the most important trends of the past decades influencing both travel and its effect on retailing around the globe. The most successful of all operators in the field of luxury retailing have been able to grow their business much faster by having a deep understanding of these Mega Trends. Many of these brilliant minds behind their companies' successes are featured in Sacha's brilliant analysis of the intertwined workings of two industries so essential for the global economy. A must read!" * Georg Muzicant, CEO, Colliers International, Austria *"Today's travellers, especially in the luxury and ultra-luxury market, have new expectations, hotels have had to adapt and it is good to learn more about those new travel patterns. Today, more than ever, relationship hospitality is key to success. It is human connections, personalized and intuitive experiences that will help differentiate and create desire for travellers. Sacha Zackariya has written a book which is timely, especially now we are in a period that is seeing an unprecedented recovery in travel after a very troubled pandemic period." * Vincent Billiard, Managing Director, Hôtel de Crillon Paris *"Full of concrete and practical advice which will be of great support for any professional in the travel and tourism retail industry." * Francois Bourienne, Chief Commercial Officer, Abu Dhabi Airports and former Chair, UK Travel Retail Forum *Table of Contents Chapter - 00: Introduction; Chapter - 01: Growing out of the pandemic; Chapter - 02: Let’s talk luxury; Chapter - 03: Why travel and tourism retail has become so big; Chapter - 04: Combat your competitors with ESG differentiators; Chapter - 05: Encouraging tourists to spend money; Chapter - 06: Excellence in customer service; Chapter - 07: Experiences are the new product; Chapter - 08: Digital and online technologies; Chapter - 09: Location, location, location; Chapter - 10: Partner with local and state governments; Chapter - 11: The leadership of change; Chapter - 12: Preparing for emergencies; Chapter - 13: International expansion; Chapter - 14: Conclusion; Chapter - 15: Acknowledgements;

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Book SynopsisAshutosh Garg is the CEO & Founder of Eightfold.ai and the host of the 'The Brand Called You' podcast. He is based in San Francisco, California. Kamal Ahluwalia is an author, AI expert and the President of Eightfold.ai. Kamal is based in San Francisco, California. Alexandra Levit is a workforce consultant and futurist. She is also a columnist for the Wall Street Journal and the author of Humanity Works. She lives in Chicago, Illinois.Trade Review"Deep Talent is the book for now. The journey towards the skills-based organization is accelerating exponentially, driven by significant advances in AI. Ahluwalia, Garg and Levit provide us with the roadmap for getting there." * Ravin Jesuthasan, author, futurist and Global Leader for Transformation Services, Mercer *"Enlightening, inspiring, and practical, Deep Talent is the definite guide for business and people leaders to understand and make sense of the massive shifts happening in the world of talent, learning, diversity and technology, and their impact on the workforce in 2023 and forward. The authors provide a comprehensive framework to learn and operate in today's work world." * Enrique Rubio, HR Thought Leader and Founder of Hacking HR Community *"Deep Talent is an essential read to help managers and leaders to understand the accuracy and fairness of AI in the new world of work." * Laurie Ruettimann, HR thought leader and author *"Organizations need both people and technology to grow and be profitable. Deep Talent is the must-read to bring those two forces together and create positive results. The real-world examples and case studies make it a resource that will never collect dust on your bookshelf." * Sharlyn Lauby, HR thought leader and founder, HR Bartender Community *"Deep Talent is a critical conversation worth reading if you value talent attraction, development, and retention in your organization. This book is for anyone who wishes to chart the most effective path forward in our new and evolving world of work." * Joey Price, President and CEO, Jumpstart:HR and host of While We Were Working *Table of Contents Chapter - 00: Introduction; Chapter - 01: It’s a matter of perspective; Chapter - 02: The role of deep learning in talent; Chapter - 03: Under the hood of talent intelligence; Chapter - 04: Skill acquisition and the rise of customized learning; Chapter - 05: Diversity is everyone’s issue; Chapter - 06: The government’s role in skill development; Chapter - 07: Talent intelligence and industry-specific labor shortages; Chapter - 08: Taking talent intelligence into the future; Chapter - 09: Conclusion;

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Book SynopsisAdam Kingl is a speaker, educator, adviser and author who specializes in the areas of leadership creativity, innovation and adaptability. He is an adjunct faculty member at the UCL School of Management and at Hult Ashridge Business School, and is an instructor at Imperial College London, Sauder Business School, the Irish Management Institute at University College Cork, and at Headspring Executive Development. Adam Kingl is also an Associate of the Moller Leadership Institute at Churchill College, University of Cambridge and has also featured in publications such as the Financial Times, Sunday Times, Forbes, Fortune Magazine, The Guardian, and City AM. Adam Kingl is based in London, UK.Trade Review"How can the different creative arts inspire better leadership and management? This wide ranging book gives insight and, what's more, a helpful guide for practical action." * Rob Goffee, Emeritus Professor of Organisational Behaviour, London Business School *"In Sparking Success, Adam Kingl nimbly offers a journey of first-hand lessons from leaders in the arts on how to unlock our own creativity to be natural and genuinely effective at whatever it is that we do." * Dina Dommett, Dean of Ashridge, Hult International Business School *"Sparking Success is a wonderful book that explores how ideas and practices from the arts world-including theatre, television, music, writing and painting-can help us enhance creativity at both the individual and the organizational level. This is a powerful book, full of ideas, practical tools and inspiring stories to guide us in the journey of developing a creative mindset. It belongs on the shelf of every leader!" * Costas Markides, Professor of Strategy, Holder of the Robert Bauman Chair in Strategic Leadership at London Business School *"Sparking Success achieves exactly what the title promises: it helps every leader to be much more creative, an essential attribute in our unfamiliar times of opportunity, challenge and change. Adam Kingl is a masterful writer about business and leadership: insightful, engaging and highly original." * Jeremy Kourdi, Writer, Entrepreneur and former Senior Vice President, The Economist *"Adam Kingl bridges the gap between creative idea generation and practical business application. Highly recommended!" * Michael J. Gelb, author, executive coach and management consultant *"Kingl has roamed the realms of jazz, cooking, writing, and the performing arts in search of nuggets of wisdom for hard-pressed leaders who urgently need to innovate. He's returned with a treasure trove of practical ideas on how to weave creativity into your life and work." * Greg Orme, keynote speaker, author and facilitator *"Adam Kingl tackles one of the greatest challenges that organizations face - how to improve creativity, innovation and adaptability - by applying lessons from some of the most innovative leaders on the planet. This book is inspiring, warm-hearted and highly applicable." * Sharmla Chetty, CEO, Duke Corporate Education, Duke University *"Adam's new book is truly inspiring, drawing on threads from history, neuroscience, jazz, improvisation, storytelling and art to weave together a colorfully vivid tapestry representing human adaptation and innovation, and describing how organisations can impactfully and positively contribute to improving the world through novel, cutting edge thinking and practices." * John Davis, Professor of Practice, Lundquist College of Business, University of Oregon *"Adam Kingl is inspirational, comprehensive and practical and provides rich context to a critical 21st century question: how to bring creativity to work? If you are interested in restoring creativity or leading creatives, read his book Sparking Success!" * David Brown, Director of Executive Education, Imperial College Business School *"From an author steeped in highly creative cultures, as well as top notch learning environments, Sparking Success is a brilliantly written, practical guide that will unlock you and your team's creativity." * Richard Hytner, Former Deputy Chairman Worldwide of Saatchi & Saatchi, Adjunct Professor of Marketing at London Business School *"Through his global work in executive education, Adam has extensive real-world experience working with senior executives and leaders from a diverse group of industries and sectors. This sets him firmly apart from so many others in this space, and he brings it all to bear here in a book harnessing a kaleidoscope of viewpoints to unleash the power of creativity for true business impact." * Bruce Wiesner, Associate Dean, Executive Education, UBC Sauder School of Business *"With the rapid progress of artificial intelligence, this book is a thought provoking and practical guide to elevating creativity in the workplace, providing a timely stimulus to the redefinition of our relationship with technology." * Tim Phillips, Managing Partner, Gate One *"Sparking Success is a must-read for any leader looking to tap into their creative potential and drive their organization to new heights. Filled with practical advice and real-world examples, this book will empower managers to develop a creative mindset and unleash their full leadership potential." * Davide Ravasi, Director, Professor and Head of Strategy & Entrepreneurship, UCL School of Management *Table of Contents Chapter - 01: A new Renaissance: The case for bringing creative and corporate closer together; Chapter - 02: How are we creative? The realm of neuroscience; Chapter - 03: Nurturing spontaneity: The realm of jazz and improvisation; Chapter - 04: Opening the door to inspiration: The realm of writing; Chapter - 05: Managing risk and leading adaptability: The realm of performing arts; Chapter - 06: Layered leadership: The realm of Imagineering; Chapter - 07: Combining and inspiring ideas: The realm of culinary arts; Chapter - 08: Picture perfect: The realm of art and imagery; Chapter - 09: Lighting the fire: Leading creativity; Chapter - 10: Acknowledgements;

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Book SynopsisWayne Clarke is Founding Partner of both the Global Growth Institute and the World Class Manager online programme. He has provided leadership guidance to over 700 CEOs and 25,000 managers across the world and has been recognized as one of the "Top 10 most influential thinkers" by HR Magazine. He is also a visiting lecture on the MBA and International Business Masters programme at Bayes Business School. As a consultant, he has worked with major organizations such as the BBC, the UN, HSBC and UCL. Wayne is based in London, UK.Table of Contents Chapter - 00: Preface; Chapter - 01: Introduction; Chapter - 02: How to be a 21st century manager; Chapter - 03: Great goal setting; Chapter - 04: View from the top: 21st century leadership; Chapter - 05: Inspiring appraisals; Chapter - 06: Optimizing your time; Chapter - 07: Improving communications; Chapter - 08: View from the top: goal setting as a strategic lever; Chapter - 09: Better meetings for better results; Chapter - 10: The importance of understanding your customer; Chapter - 11: How to create a standout team; Chapter - 12: View from the top - Delighting your customer; Chapter - 13: Developing you, developing your team; Chapter - 14: Managing up; Chapter - 15: Presenting with presences; Chapter - 16: View from the top - World class management in a family business; Chapter - 17: How to become a strategic leader; Chapter - 18: Conclusion

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Book SynopsisSandy Skees (she/they) is EVP, Global Purpose and Impact Lead at Porter Novelli, part of the Omnicom Group. She has over 30 years of management consulting and strategic communications experience gained with clients including Visa, Abercrombie & Fitch, eBay and Panasonic. Named PRWeek's Most Purposeful Agency Pro of 2021, they are a Board Director of Sustainable Brands and an Advisor to The Diversity Center. A seasoned speaker on brand, messaging and sustainability, she has spoken at TEDx and appeared in Campaign US, Forbes, Journal of Brand Strategy, and PR News. Skees is based in Santa Cruz, California.Trade Review"For anyone considering a career in sustainability, ESG communications or purpose, or those who are already well on their way in the industry, Sandy Skees's new book absolutely required reading. Easy to read, pragmatic and actionable, it's a must." * Susan McPherson, CEO, McPherson Strategies *"I've long been a fan of Sandy Skees. Her intelligence, humanity and sense of purpose encourages those around her to be better in every way. Now, that same thoughtful encouragement is available in Purposeful Brands, a must-read for anyone connected to organizations and brands that want to do good and show up sincerely as allies, advocates and activists. I can think of no one better than Sandy to learn from on this topic. This is the book brand communicators need right now." * Soon Mee Kim, Chief Diversity, Equity & Inclusion Officer, Omnicom Communications Consultancy Network *"I've known Sandy for nearly a decade through both our professional networks & affiliations and by engaging Sandy as ESG counsel for large purpose-driven campaigns throughout my career. Sandy has expertise driving progress across key environmental and social issues, but what makes her unique is her equally skilled ability in communications and stakeholder engagement. Even as our industry continues to grow, Sandy's voice remains a strong and influential one. She has always pushed leaders in the space to think without limits - which is critically needed to achieve progress - whether we're tackling climate change or driving DEI&B. She is also always part of the solution through her own leadership or by making valuable connections. Sandy's knowledge on the issues clearly comes through in Purposeful Brands but what makes this book so valuable and different from others in the genre is that in addition to helping make the business case, Sandy offers actionable steps that can be taken to advance your brand on its ESG journey. The book is engaging, easy to read and provides a true masterclass on building the purpose-driven brand of the future. I highly recommend it!" * Joanne Dwyer, VP, Corporate Social Responsibility, PetSmart *"Business today has changed forever and every leader must urgently rise to the challenge of answering how we build a regenerative and equitable world. Sandy Skees leverages her deep expertise to deliver a doers guide for tomorrow's world that cuts through the complexity and makes it possible for your business to thrive and better our future." * Simon Mainwaring, bestselling author of We First & Lead With We *Table of Contents Chapter - 01: Defining your brand’s purpose; Chapter - 02: Articulating your purpose – how does the world need what you’re selling?; Chapter - 03: Closing the ‘say-do gap’ – culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist – purpose requires a backbone; Chapter - 08: Storytelling and data – the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good – integrated and infinite; Chapter - 11: What’s next? The road ahead

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Book SynopsisGlen Davies is a transport and logistics specialist and Managing Director at The Driver Handbook based in Derby, UK. Previously, he led the freight safety and environment programme at Transport for London following a 23 year career in military logistics. He is a Fellow of the Charted Institute of Logistics and Transport (CILT) and is Technical Director at the Fleet Operator Recognition Scheme (FORS).David Lowe was involved in the road haulage industry for many years and was an experienced consultant and freelance writer. He wrote notable books on transport including The Professional LGV Driver's Handbook and The Pocket Guide to LGV Drivers' Hours and Tachograph Law.Table of Contents Chapter - 00: Introduction by Glen Davies; Chapter - 01: Goods Vehicle O-Licensing; Chapter - 02: Professional Competence; Chapter - 03: Goods Vehicle Drivers’ Hours and Working Time; Chapter - 04: Drivers’ Hours Records – GB Domestic Rules; Chapter - 05: Drivers’ Hours Records – EU/AETR rules; Chapter - 06: Driver Licensing and Licence Penalties; Chapter - 07: Driver Testing and Training; Chapter - 08: Vehicle Registration, HGV Road User Levy, Excise Duty and Trade Licences; Chapter - 09: Insurance (Vehicles and Goods in Transit) and Conditions of Carriage; Chapter - 10: Road Traffic Law; Chapter - 11: Goods Vehicle Dimensions and Weights; Chapter - 12: Construction and Use of Vehicles; Chapter - 13: Vehicle Lighting and Marking; Chapter - 14: Goods Vehicle Plating, Annual Testing and Vehicle Inspections; Chapter - 15: Light Vehicle (MOT) Testing; Chapter - 16: Vehicle Maintenance and Maintenance Records; Chapter - 17: Safety – on the Road and at Work; Chapter - 18: Loads – General, Livestock, Food, etc.; Chapter - 19: Loads – Abnormal and Projecting; Chapter - 20: Loads – Dangerous Goods and Waste; Chapter - 21: Light Vehicles; Chapter - 22: Vehicle Fuel Efficiency; Chapter - 23: Digital Communications and Technology; Chapter - 24: Transport and the Environment; Chapter - 25: International Operations;

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Book SynopsisFiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page. Fiona Talbot is based in Chester, UK.Trade Review"The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'!" * Fabian Schneider, Managing Director, W.Ulrich GmbH, Germany *"We today are living in 'the attention economy', whether it be with your own teammates in companies, whether it be with your customers, your consumers or even your family. Having the ability to write with clarity in a compelling way that puts across your point of view and adds value to a piece of communication, is incredibly difficult. So to be equipped with the right tools to help people be more succinct and impactful is hugely important in today's world. This book goes a long way in contributing towards that." * Richard Lawrence, Founder, Innovatr, South Africa *"As a build from Fiona's previous books, this one deep dives into subjects that are highly relevant when we consider the impact of our written communication today and for the future. I love the references to 'power words' which bring our messaging to life, along with the reminder of 'staying authentic', 'build your own brand' and 'show your inner marketer!' There is something for everyone in this book, from early to experienced career, and it's all incredibly relevant within a global organisation." * Julie Brookfield, Head of People, GBG PLC, UK *Table of Contents Chapter - 00: Introduction; Chapter - 01: Business writing today; Chapter - 02: Why are you writing?; Chapter - 03: It’s crucial to connect at every stage of your career; Chapter - 04: Quality matters; Chapter - 05: Telling your story through social media; Chapter - 06: Standard or variant English – and changing punctuation and grammar; Chapter - 07: Writing globally ? Or in multinational teams?; Chapter - 08: Email and instant messaging; Chapter - 09: Practical conventions and common confusions; Chapter - 10: Look to the future; Chapter - 11: Conclusion: what will you do differently – and better?;

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Book SynopsisMiri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist and a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart and McKesson.Trade Review"Miri Rodriguez's second edition of her best-selling book, Brand Storytelling: Put Customers at the Heart of Your Brand Story is the much sought-after playbook for how to achieve intimacy at scale with your audience. The companion workbook takes the guesswork out of authentic, empathetic storytelling where your customers are the heroes of your brand. Get ready to be wowed and laugh out loud time and time again as you feel like you are having a casual chat with Rodriquez poolside in her backyard reading her unending well of masterful stories." * Rani Mani, Customer Communications Lead, Digital Media at Adobe *"Readers will emerge from Brand Storytelling with the ability to communicate their brand stories with clarity and with assurance that their words will inspire their audience to action." * Eunice Kim, Influencer Partnerships Manager, Golin *"We all know storytelling with purpose and intent is at the center of the most successful brands, and yet so many companies struggle to develop effective brand stories. This new edition of Brand Storytelling with the Story Design Playbook is exactly what companies need to succeed at designing stories that engage, inspire and drive business outcomes." * Lee Odden, CEO and Co-Founder, TopRank Marketing *"Brand Storytelling is an empowering journey that has revolutionized my personal brand and that of my students. Rodriguez's book beautifully integrates design thinking and story elements, liberating readers from the constraints of technical jargon in communications and unleashing brilliant, innovative ideas. I discovered new ways to set myself apart as a dynamic speaker and workshop leader right from the first chapter and was able to delve deeper into my brand and mission with the comprehensive workbook. The book, in short, is transformative." * Douglas Scherer, Executive Masters Professor, Columbia University *"Brand Storytelling by Miri Rodriguez is not just a guide; it is a roadmap that leads us to become storylords! It is a profound conversation that delves into the essence of storytelling, its significance and why it holds such power. From the moment I started reading, it felt as though I was sitting down with Rodriguez, captivated in an enlightening dialogue. Her ability to share her insights and experiences is truly remarkable. She effortlessly articulates the complexities of storytelling, unraveling its magic and unveiling its secrets. What sets this book apart is its invaluable guidance on developing one's own brand story. Rodriguez takes us on a transformative journey, step by step, prompting us to dig deep into our own identity, purpose and the audience we aim to serve in order to design our brand story. It is a masterful blend of introspection and practicality that compels us to reflect on who we are and why we exist in the first place. Moreover, it guides us, inspires us and ultimately empowers us!" * Maria Mensing, CEO and Owner, Mensing’s Caminada Library *"The importance of storytelling in brand marketing has long been underscored, but few have developed a framework so thorough and methodical as Miri Rodriguez in Brand Storytelling. Rodriguez uses design thinking principles to position storytelling in a new light, while showcasing it as a powerful component of any brand. Whether you're a marketer at the front end or tail end of your career, Brand Storytelling brings a fresh perspective to an integral part of your brand toolkit, and the accompanying Story Design Playbook provides an essential and complementary tool to help equip your clients and teams with this practical, meaningful perspective." * Amanda Gonzalez, Brand Marketing Strategist, Iconic Strategies *"Miri's book demonstrates that even in an era of sophisticated generative artificial intelligence, nuance and emotional depth of human connection are irreplaceable in brand storytelling. It's an essential guide for anyone looking to authentically convey their brand narrative." * Jared Curtis, Senior Director of Corporate Communications, Maximus *"Brand Storytelling is a masterful approach to branding and marketing for agencies and consultants. Through actionable steps and practical templates, the Brand Storytelling workbook helps leaders craft intentional narratives that seamlessly align with their clients' brand purpose and mission. If you want to differentiate yourself from the 'sea of sameness' in today's market and deliver impactful stories to your clients, look no further. This book is for you!" * Stacey Danheiser, Founder & CMO, Shake Marketing Group *"Brands that can tell the best stories don't just get ahead in business; they actually shape society and culture. They are the ones that will be remembered for generations. This gem by Miri Rodriguez will show you how to do it. It's packed with wisdom and practical advice from tons of leading consumer brands, and will help you develop the type of genuine, lasting consumer brand loyalty that every business craves." * Jeff Tan, Director and CEO of Co-Innovation, Microsoft Corporation *"The art of storytelling has been part of life for centuries. Today, it touches on both art and science, accentuating how we communicate and share impact with who and what matters. In Brand Storytelling, Miri guides readers with actionable insights to build immersive connections, experiences and outcomes centered around customers, employees, partners and communities through value, creativity and empathy. From story mapping and design thinking to editing and multi-format content development (even with emerging innovation like AI), this book is a must for anyone needing to craft a brand foundation alongside the hearts, minds and souls of their audiences." * Ian Gertler, Founder and CMO, Symplegades Inc. *"A trailblazing masterclass in how to become a storylord. Miri Rodriguez relays the evocative, authentic art of storytelling through tangible practicality, charisma and confidence." * Jeannine Schloss, Chief Growth Officer, NFTE (Network for Teaching Entrepreneurship) *Table of Contents Chapter - 01: Brand storytelling: what is it?; Chapter - 02: Where do I start? Introduction to Design Thinking; Chapter - 03: The magic and magic tricks in story'; Chapter - 04: IMC reimagined: building an integrated marketing plan with story; Chapter - 05: The brand story hero: putting your customer at the heart of your brand story; Chapter - 06: If story is magic, vulnerability is the magic wand; Chapter - 07: Ethics in storytelling: when to use your secret weapons; Chapter - 08: Immersive storytelling: exploring the story experience; Chapter - 09: Your best brand storytellers in the digital age: employees and influencers; Chapter - 10: Marketing (actually, testing) your brand story; Chapter - 11: Benchmarking your brand story; Chapter - 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter - 13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter - 14: Inspire your brand story: interviews with leading storytellers around the world; Chapter - 15: The Storytelling Workbook: Your step-by-step guide to designing brand stories;

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Book SynopsisValerie Anderson, Chartered MCIPD, is the Emeritus Professor of HRD and Education at University of Portsmouth with extensive HRM and HRD management and consultancy experience.Rita Fontinha is Associate Professor in Strategic Human Resource Management and Director of the World of Work Institute at Henley Business School.

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Book SynopsisAlessandro Hatami is founder and managing partner of Pacemakers.io. He has been driving digital innovation for over 15 years at organizations such as Lloyds Banking Group, PayPal UK, PayPoint.net and GE Capital. He is a non-exec director of Cashplus Bank, mentor to fintech start-ups, investor in early-stage tech companies and frequent speaker at events. His book Reinventing Banking and Finance, also published by Kogan Page, was rated Best Overall Book on Banking of 2021 by Investopedia.com.Meaghan Johnson is a fintech research and consultant with an interest in using emerging technologies and business models to increase financial inclusion. She is the co-founder of 11:FS and Digital Mags and the Chief Strategy Officer at Bazara Tech. She is a PhD candidate in political science at the University of Aveiro.

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Book SynopsisRichard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.Trade Review"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better." -- Michael Heppell, keynote speaker and author"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries." -- George Paige, Global Head of Brand and Creative, Etihad Airways"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework." -- Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure ParkTable of Contents Chapter - 00: Introduction: becoming part of the 5% club; Chapter - 01: Busting business myths; Chapter - 02: The three key components of the aligned framework; Chapter - 03: How to gain the alignment advantage; Chapter - 04: The strategic starting point; Chapter - 05: How to build an aligned strategy; Chapter - 06: The truths and half-truths about culture; Chapter - 07: Crossing the cultural chasms; Chapter - 08: Aligned performance management; Chapter - 09: What is the x and why?; Chapter - 10: Aligned teams; Chapter - 11: Aligned communication; Chapter - 12: Living an aligned life;

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Book SynopsisDuena Blomstrom is CEO and co-founder of PeopleNotTech, a people software solution focusing on psychological safety and high-performing team dynamics, and is based in London, UK. She is also an international keynote speaker, a prolific writer on Forbes and LinkedIn, and the author of several books. She is a top 100 global influencer in the tech space and has been recognized as a LinkedIn 'Top Voice'.Trade Review"Tech-Led Culture makes the case that your organization needs to organize people to create new operating paradigms around tech advances. The book should be required reading for EXCOs and CEOs trying to transform their culture." -- Brett King, author, futurist and speaker"Tech-Led Culture illuminates how technology both causes the need to reinvent company culture and enables the necessary changes. This is a must-read for leaders wanting to sustain a competitive edge in this modern world." -- Dana Finster, Senior Technical Expert, Walmart"At a time when our way of work is ever evolving, when the need to rethink how, when, where, and why we work is more urgent than ever, this book is a timely read. We are humans, after all." -- Theodora Lau, author, podcaster and Founder, Unconventional Ventures"In Tech-Led Culture, Duena Blomstrom provides a sweeping review of how workplaces and models of leadership have evolved, assesses the current state of work, and provides a framework and approach for a future that is more human-centric and sustainable." -- Allessandria Polizzi, CEO and founder, Verdant Consulting"Captures the essence of our new worldwide need for empathy and psychological safety. Finally, guidance that has near term and long game strategy!" -- Tracy Bannon, software architect and digital transformation advisorTable of Contents Chapter - 00: Introduction: demystifying culture Section - Part 1: The new paradigm of workplace culture Chapter - 01: Workplace culture: accidental or by design? Chapter - 02: Organizational crises Chapter - 03: Crises at the team level Chapter - 04: Redefining engagement and continuous improvement Section - Part 2: Making the new ways of working work Chapter - 05: Remote, hybrid or office-based Chapter - 06: True flexibility - redefining outcomes and performance Chapter - 07: Diversity and demographics Chapter - 08: The new ways to run a team Chapter - 09: The work/life balance Chapter - 10: Burnout, the 4-day week and self-care Chapter - 11: Servant leadership and agility Section - Part 3: How to revolutionize your work culture Chapter - 12: An honest audit Chapter - 13: Start with "why" Chapter - 14: Change behaviour to change cultures Chapter - 15: Overcome resistance and entrenched attitudes Chapter - 16: Wellbeing, mental health and job satisfaction Chapter - 17: Lean on the superheroes Chapter - 18: Conclusion

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Book SynopsisThomas C Redman is known as the 'Data Doc' and is the founder and President of Data Quality Solutions. Through this company he helps people and organizations think about data and data quality in new and exciting ways. Based in Rumson, New Jersey, he previously worked at AT&T where he formed their data quality lab.Trade Review"Based on my own decades-long experience working with organizations on removing data-related barriers and building data-driven strategies, I could not agree more with Tom's guidance to put people at the center. He's on to something massively important here - if you internalize and act on the people-focused principles he's suggesting, you will no doubt accelerate and amplify your impact on the business." * Ted Friedman, Former Gartner Analyst and Industry Thought-Leader *"For any organisation to succeed in the 21st Century, it needs people and data. Moreover, as Tom Redman explains in People and Data, when these two elements unite and when the benefits of data are extended to everyone in the organisation you can transform your business. Whether you are a leader, manager or worker or whether you work in HR, Finance, Operations or Marketing, I heartily recommend reading People and Data." * David Green, Co-author of Excellence in People Analytics, Managing Partner at Insight222, and host of the Digital HR Leaders podcast. *"People and Data offers great insights and advice on how organizations can unleash "real people" , working together, to solve the data quality problem, once and for all. We could all benefit from Tom's optimism and experience." * Maria Villar, Head of Enterprise Data Strategy & Transformation, SAP North America *"People and Data is the provocation that many data managers and executives need to spur them into action. Today's world is driven by data, but as Tom reminds us, if the data is poor (garbage in), then the outcomes are as well (garbage out). Tom's solution for maintaining quality data lies not in technology but in people - how they are organized, what tasks they are given, what culture they create, how they are motivated, promoted and trained. Tom explores all aspects of building a world-class data organization." * Theresa Kushner, former Head of Innovation Center, NTT Data, North America *"Tom Redman has a knack for taking the complex world of data and making it simple to understand and improve. What businesses have struggled with for decades is delivered in this next generational approach: data is predominantly a people issue and must be considered a team sport. In this new book, Redman brings solutions that highlight how regular people working together within and across organizations, under the direction of senior leaders, can finally solve this very expensive and seemingly endless enigma and no longer need to stand on the data sidelines." * Bob Palermo, former Vice President, Performance Excellence, Shell *"The book, People and Data: Uniting to transform your business is an exceptional resource by one of the world's leading thinkers and practitioners on 'data' - Dr. Thomas Redman. Every professional, with "data" in their title or not, should read Tom's book and learn from his experiences developed over 25+ years as the 'Data Doc'." * Anne Marie Smith, Ph.D., Alabama Yankee Systems, LLC *"Nothing of quality happens without quality people, fueled with quality data, making quality decisions. Here Redman establishes the case, roadmap and tools for dramatic business growth through quality data. Lead People, Manage Assets goes the adage. Tom shows us sensible ways to Lead regular people in uniting to successfully manage the unique assets of data, and information technology. Fortune Favors The Brave: so read People and Data - then lead bravely for sustained business growth." * Robert Pautke, Founder & Leadership Coach, SOAR with Purpose, LLC *Table of Contents Chapter - 00: Introduction; Section - ONE: The big picture; Chapter - 01: Ann’s data Tuesday; Chapter - 02: The opportunity and the problem; Chapter - 03: Building a better organization for data; Section - TWO: People; Chapter - 04: The data generation and provocateurs; Chapter - 05: All roads lead through quality; Chapter - 06: Putting data to work; Section - THREE: Data is a team sport; Chapter - 07: Fat organizational pipes; Chapter - 08: Don’t confuse apples and oranges; Chapter - 09: Dream big, but change the culture one project at a time; Section - 10: The data teams companies need now; Section - 11: Conclusion - Courage required; Section - 12: Resource Centre 1 - Toolkit; Section - 13: Resource Centre 2 - Curriculum for training regular people;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to international business and supply chain management; Chapter - 02: The international business environment; Chapter - 03: Global business strategy; Chapter - 04: International marketing strategy; Chapter - 05: Finance and accounting; Chapter - 06: Managing the international organization; Chapter - 07: Human resource management; Chapter - 08: Selecting and maintaining global strategic partners; Chapter - 09: Ethics and social responsibility in the global marketplace; Chapter - 10: Entrepreneurship; Chapter - 11: Preparing the international business growth plan budget;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

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Book SynopsisAnnie Pace Scranton is the founder and CEO of Pace Public Relations, a certified women-owned global PR agency based in New York City, NY. Specializing in media relations, Pace has represented top clients, such as Away, Inc., Fast Company and the Forward Party, helping them achieve higher brand recognition through valuable press placements. Scranton is passionate about the world of PR and regularly shares her expertise at leading industry events, such as Digital Summit, Silicon Slopes and Adweek. She is an adjunct professor at New York University (NYU), teaching PR Consulting in the Graduate Program.Trade Review"Anyone seeking or holding a career in public relations or a related field should read The Guide to Earned Media. Annie's unmatched expertise is laid out fluently. I will be recommending this to other media professionals and my students." * Patrick Manning, Senior Producer, CNBC *"Annie just 'gets it' when it comes to PR. Having worked on several TV shows across the major national networks, she knows what producers and bookers are looking for and, most importantly, how to insert her clients into the news. She has an abundance of valuable public relations knowledge to offer, and while she already acts as a teacher and mentor to the students who take her course at NYU, it's only fitting that she would pen a book about the ins and outs of working in PR so that others can learn from her. I found this book to be insightful and chock full of PR morsels and tips for both established PR practitioners and those who are thinking of entering the field." * Monique Dinor, Vice President, Earned Media *"The Guide to Earned Media is essential reading for anyone looking to navigate the ever-changing and complex world of media relations. Annie Pace Scranton has basically written the blueprint for both PR pros and entrepreneurs alike who want to build relationships with journalists and land impactful appearances in print, digital and broadcast media. I lived in newsrooms for close to 30 years and I can tell you, The Guide to Earned Media is a must-read for anyone looking to elevate their media presence." * Andrew Hoffman, Senior Media Strategist and Consultant, Pace Public Relations *Table of Contents Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion

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Book SynopsisLydia Michael is a speaker, consultant and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies to develop inclusive brands and marketing strategies. Her work has been recognized with several diversity and marketing awards.Trade Review"There are many books about marketing, but Brand Love is unique. It not only puts on a pedestal the importance of emotional engagement in brand building, but it does so by emphasizing the critical need of addressing the multicultural perspective when doing so. With the world becoming more diverse every day, that is now an imperative for brand growth. And I love all the practical examples!" * Bill Duggan, Group EVP, Association of National Advertisers (ANA) *"I am thrilled to endorse Lydia Michael's book, Brand Love. It is an absolute must-read for anyone who wants to build strong, lasting emotional connections with their consumers. I found the book to be a valuable resource that provides a framework for continuous human-centric brand evolution, while also considering cultures and customer values as key elements of the equation. Michael's writing style and tone are some of my favorite aspects of the book. She is a multicultural marketing thought leader, global citizen and expert consumer who weaves her professional expertise with personal experiences alongside the latest research and compelling case studies, offering a perspective that is highly relatable, relevant and exciting. What sets Brand Love apart is how Michael's own expertise and passion in the subject took me on my own personal journey of falling in love with the book. With each stage of the "Eight Brand Love Stages," my desire to implement these strategies grew. Overall, I highly recommend Brand Love to seasoned and up-and-coming marketers alike. It's a powerful and insightful book that will breathe new life into the way you think about engaging consumers through emotionally-driven strategies!" * Ashmi Elizabeth Dang, Vice President of Marketing & Communications, Wayfarer Studios *"Lydia Michael gets it and makes it easy for you, too. Customers own your brand! Michael provides real-world stories from companies you know and love that demonstrate the importance of moving your customer relationship from transactional to brand love. Brand Love shows how to create a customer for life. Why else be in business?" * Ron Davis, loyalty and information technology executive *"Brand Love offers a deeply personal and relatable journey through the intricacies of building strong consumer-brand connections. The book touches upon essential frameworks and quickly steers the reader through impactful stories of how they can be applied. Brand Love reminds of a world obsessed with AI and deep technologies in that the biggest challenge in business can only be addressed by thinking through first principles and acting from our hearts." * Roman Fernandez, Venture Architect, Evolvia *"Brand love is a powerful force. Lydia Michael's book delves into this topic, revealing why we create emotional ties to some brands and not others. If you want your brand to be loved, this book gets to the heart of the matter and shows you just how to do it." * Christophe Folschette, Founder & Chief Strategy Officer, Talkwalker *"This is the toolkit you need if you want people to fall in love (and stay in love) with your brand! As a marketing professional, I found the eight stages to achieving brand love incredibly relevant, impactful and easy to follow. Lydia Michael's unique personal and professional background has armed her with a wealth of knowledge that shines through in each chapter as she shares countless examples and personal client experiences. Her focus on cultural nuances offers refreshing insights that any brand could benefit from. The "Love Notes" absolutely stole my heart! These key takeaways at the end of each chapter are clear, concise and actionable. This is a book you'll find yourself coming back to again and again as you continue to build your brand." * Ashley Franso, Senior Project Manager, Commonwealth McCann *"What's love got to do with it? Well, everything. Without brand love, businesses struggle to stand the test of time. "Love," however, is a soft and fluffy topic. Thankfully, Lydia Michael provides structure and rigor to how brands can ignite desire and fandom, mapping out a path for the eight stages of brand love with tips and inspiration for each step of the process. Readers will be left reflecting on where their own brand sits on their journey for love and how they can continue to drive deeper connections." * Jon Freshwater, Client Partner, AKQA *"In her first book, Lydia Michael cements her position as a prolific thought leader with an expansive knowledge of global markets and the human psyche. She thoughtfully takes us through the journey of the "The Eight Brand Love Stages" that is the tried-and-true roadmap for any size business to create meaningful consumer-brand connections that will result in brand loyalty. What's most delightful about her observations is the insight she provides, stressing the importance of connecting with key demographics, multicultural consumers as well as supporting diverse and minority-owned brands." * Joya Harris, VP, Strategy & Creative, DCI Marketing (Marmon/Berkshire Hathaway Company) *"Brand Love not is not only an informative how-to, but it is substantive in its delivery on the importance of building a brand that resonates with customers, how it's good for business and why it's essential for long-term growth. This book is a must-have guide for any marketing and brand professional." * Shikha Jain, Partner, Simon-Kucher *"Lydia Michael has given us a fresh take on a topic that can easily become a marketing cliché: "brand love." Combining insights into emotional and rational drivers, she offers a framework for building brand connections that last. Peppered with practical examples and helpful chapter love notes, her book is a great read for marketing practitioners, no matter your level of experience." * Steve Keller, Sonic Strategic Director, Studio Resonate, SXM Media *"In her book, Lydia Michael makes a compelling case as to why brands should strive to build meaningful emotional connections with consumers. She clearly lays out the stages of building brand love in a way that makes it accessible to a wide audience, from students to career-long marketing professionals. In an increasingly competitive market, brand identity is more important than ever, and as Michael points out, consumers are drawn to brands that reflect aspects of their own values and represent the multiple dimensions of their identities. This book is filled with valuable insights for anyone who is looking to develop brand recognition, build customer loyalty, increase social impact or build company culture from the ground up. It's also a wonderful resource to help guide young professionals as they cultivate their own personal brands in the early stages of their careers. Well-organized, thoughtful and inspiring!" * Heba Khadre, digital customer experience associate *"Brand Love goes where no other marketing material has gone to date, providing a manual for professionals to strengthen consumer bonds and produce brand champions and loyalists. Lydia Michael does an incredible job tapping into her extensive professional experience to provide readers with tangible insights and examples, and she follows these with actionable takeaways for all to use." * Shahbaz Khan, Global Director, Flagship Social Media, Nike *"Filled with personal anecdotes and marketing insights, Brand Love analyzes the core aspects of building and growing a successful brand that consistently connects with customers. Readers will love this book. The featured stories are exciting, the eight-stage brand love model and studies are relevant, and Lydia Michael's concise and digestible writing style is highly engaging." * Gabriela Klewenhagen, Digital Marketing Manager, SAP *"Lydia Michael does a fantastic job showing how an investment in a brand can build trust, loyalty and drive real business results. The relevant examples in this book make it a must-read for any professional who is serious about building an everlasting brand that adapts and engages with diverse audiences." * Fares Ksebati, co-founder and CEO, MySwimPro *"As an organizational psychologist, one of the most important concepts to understand about whether people will engage is how connected they feel. Whether it's with a company, coworkers or a brand, we engage where we feel we belong. Brand Love guides us through the steps to inviting others to be a part your brand, a place where they feel welcome and will want to stay. We invest heavily into presenting our brand in a way that will interest our customers. This book helped me to see that my brand is owned by my customer (they decide what my brand is) and how to positively influence that perception. Brand Love quickly establishes its own brand that is easy to fall in love with." * Tracy Maylett, CEO, DecisionWise; organizational psychologist, professor and bestselling author of 'Swipe: The Science Behind Why We Don’t Finish What We Start' *"Lydia Michael presents a refreshing and digestible look into gaining the trust of customers that leads to a love of your brand in a world where people are demanding more than ever from the brands they consider buying. A must-read for marketers aiming to stay ahead of the curve." * Chioke McRae, Associate Director, Strategic Planning Analyst, Leo Burnett *"I enjoyed reading Brand Love because it brought to my attention different ways to engage with customers. Looking at brands ranging from huge and multinational to small and local companies emphasized how these ideas can be put into play across companies of vastly different sizes, budgets and product lines. I also appreciate the push to utilize all five senses when connecting with customers, and the emotional ties that form as a result." * Kevin Peterson, cofounder, cocktail scientist and Nose, Sfumato Fragrances, Castalia *"I'm very impressed with the attention to detail, the incorporation of inclusion and multicultural marketing, as well as real life examples to help put all the content into perspective. Inclusion in branding is getting more and more attention, and Lydia by far is the best subject matter expert I've met. In Brand Love, I especially love the "Love Notes" at the end of the chapters that effectively summarize the most impactful points. Brand Love should be used by any company or organization looking to effectively create a brand that wants to be inclusive and create a lasting impact!" * Taharah Saad, Executive Director, Arab American Women’s Business Council *"The framework introduced here is parsimonious, and Lydia Michael skillfully uses the complete canvas to paint the picture so that one can see how it is applicable to a wide variety of situations. It is elegant in its simplicity. Drawing upon work with clients and a body of evidence from a number of studies, she introduces the brand love model and provides the reader with the scaffolding to both comprehend and construct strong ties between consumers and the brands they will love. While many are familiar with the contours of customer relationship management, few are well versed in the rational and emotional underpinnings of the relationship, and this exposition regarding the drivers of brand love ensures that we will not overlook the sometime subtle, but always critical, influence of these factors." * Jeff Stoltman, Director, Entrepreneurship and Innovation Programs, Mike Ilitch School of Business, Wayne State University *"In order to thrive in today's competitive environment, one must familiarize themselves with Lydia Michael's Brand Love. This book offers guidance on creating an intimate bond between a brand and consumers, which is integral for a successful business. What I love most about this book is its real world, global examples that make the concepts in this book easy to follow. Michael simplifies what brand love actually means while simultaneously segregating the brand love drivers into emotions versus logic or the right versus left side of our brains. With its emphasis on identifying your brand's "why," the book delivers an essential roadmap for business owners striving to cultivate long-lasting customer relationships." * Dionne Vaz, Marketing Director, CoinDesk *Table of Contents Section - 00: Introduction; Section - ONE: The brand love foundation; Chapter - 01: Why brand love?; Chapter - 02: Brand desire and intimacy; Chapter - 03: Fostering self-identification and belonging; Section - TWO: Emotional drivers; Chapter - 04: Living brand authenticity; Chapter - 05: Embracing purpose and sustainability; Chapter - 06: Building trust and encouraging inclusion; Chapter - 07: Personalizing the customer experience; Chapter - 08: Being human and nostalgic; Section - THREE: Rational drivers; Chapter - 09: Relevance, differentiation and consistency; Chapter - 10: Experience, innovation and convenience; Section - FOUR: Love reinforced; Chapter - 11: Love brand lockdown; Chapter - 12: Conclusion;

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Book SynopsisLydia Michael is a speaker, consultant and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies to develop inclusive brands and marketing strategies. Her work has been recognized with several diversity and marketing awards.Trade Review"There are many books about marketing, but Brand Love is unique. It not only puts on a pedestal the importance of emotional engagement in brand building, but it does so by emphasizing the critical need of addressing the multicultural perspective when doing so. With the world becoming more diverse every day, that is now an imperative for brand growth. And I love all the practical examples!" * Bill Duggan, Group EVP, Association of National Advertisers (ANA) *"I am thrilled to endorse Lydia Michael's book, Brand Love. It is an absolute must-read for anyone who wants to build strong, lasting emotional connections with their consumers. I found the book to be a valuable resource that provides a framework for continuous human-centric brand evolution, while also considering cultures and customer values as key elements of the equation. Michael's writing style and tone are some of my favorite aspects of the book. She is a multicultural marketing thought leader, global citizen and expert consumer who weaves her professional expertise with personal experiences alongside the latest research and compelling case studies, offering a perspective that is highly relatable, relevant and exciting. What sets Brand Love apart is how Michael's own expertise and passion in the subject took me on my own personal journey of falling in love with the book. With each stage of the "Eight Brand Love Stages," my desire to implement these strategies grew. Overall, I highly recommend Brand Love to seasoned and up-and-coming marketers alike. It's a powerful and insightful book that will breathe new life into the way you think about engaging consumers through emotionally-driven strategies!" * Ashmi Elizabeth Dang, Vice President of Marketing & Communications, Wayfarer Studios *"Lydia Michael gets it and makes it easy for you, too. Customers own your brand! Michael provides real-world stories from companies you know and love that demonstrate the importance of moving your customer relationship from transactional to brand love. Brand Love shows how to create a customer for life. Why else be in business?" * Ron Davis, loyalty and information technology executive *"Brand Love offers a deeply personal and relatable journey through the intricacies of building strong consumer-brand connections. The book touches upon essential frameworks and quickly steers the reader through impactful stories of how they can be applied. Brand Love reminds of a world obsessed with AI and deep technologies in that the biggest challenge in business can only be addressed by thinking through first principles and acting from our hearts." * Roman Fernandez, Venture Architect, Evolvia *"Brand love is a powerful force. Lydia Michael's book delves into this topic, revealing why we create emotional ties to some brands and not others. If you want your brand to be loved, this book gets to the heart of the matter and shows you just how to do it." * Christophe Folschette, Founder & Chief Strategy Officer, Talkwalker *"This is the toolkit you need if you want people to fall in love (and stay in love) with your brand! As a marketing professional, I found the eight stages to achieving brand love incredibly relevant, impactful and easy to follow. Lydia Michael's unique personal and professional background has armed her with a wealth of knowledge that shines through in each chapter as she shares countless examples and personal client experiences. Her focus on cultural nuances offers refreshing insights that any brand could benefit from. The "Love Notes" absolutely stole my heart! These key takeaways at the end of each chapter are clear, concise and actionable. This is a book you'll find yourself coming back to again and again as you continue to build your brand." * Ashley Franso, Senior Project Manager, Commonwealth McCann *"What's love got to do with it? Well, everything. Without brand love, businesses struggle to stand the test of time. "Love," however, is a soft and fluffy topic. Thankfully, Lydia Michael provides structure and rigor to how brands can ignite desire and fandom, mapping out a path for the eight stages of brand love with tips and inspiration for each step of the process. Readers will be left reflecting on where their own brand sits on their journey for love and how they can continue to drive deeper connections." * Jon Freshwater, Client Partner, AKQA *"In her first book, Lydia Michael cements her position as a prolific thought leader with an expansive knowledge of global markets and the human psyche. She thoughtfully takes us through the journey of the "The Eight Brand Love Stages" that is the tried-and-true roadmap for any size business to create meaningful consumer-brand connections that will result in brand loyalty. What's most delightful about her observations is the insight she provides, stressing the importance of connecting with key demographics, multicultural consumers as well as supporting diverse and minority-owned brands." * Joya Harris, VP, Strategy & Creative, DCI Marketing (Marmon/Berkshire Hathaway Company) *"Brand Love not is not only an informative how-to, but it is substantive in its delivery on the importance of building a brand that resonates with customers, how it's good for business and why it's essential for long-term growth. This book is a must-have guide for any marketing and brand professional." * Shikha Jain, Partner, Simon-Kucher *"Lydia Michael has given us a fresh take on a topic that can easily become a marketing cliché: "brand love." Combining insights into emotional and rational drivers, she offers a framework for building brand connections that last. Peppered with practical examples and helpful chapter love notes, her book is a great read for marketing practitioners, no matter your level of experience." * Steve Keller, Sonic Strategic Director, Studio Resonate, SXM Media *"In her book, Lydia Michael makes a compelling case as to why brands should strive to build meaningful emotional connections with consumers. She clearly lays out the stages of building brand love in a way that makes it accessible to a wide audience, from students to career-long marketing professionals. In an increasingly competitive market, brand identity is more important than ever, and as Michael points out, consumers are drawn to brands that reflect aspects of their own values and represent the multiple dimensions of their identities. This book is filled with valuable insights for anyone who is looking to develop brand recognition, build customer loyalty, increase social impact or build company culture from the ground up. It's also a wonderful resource to help guide young professionals as they cultivate their own personal brands in the early stages of their careers. Well-organized, thoughtful and inspiring!" * Heba Khadre, digital customer experience associate *"Brand Love goes where no other marketing material has gone to date, providing a manual for professionals to strengthen consumer bonds and produce brand champions and loyalists. Lydia Michael does an incredible job tapping into her extensive professional experience to provide readers with tangible insights and examples, and she follows these with actionable takeaways for all to use." * Shahbaz Khan, Global Director, Flagship Social Media, Nike *"Filled with personal anecdotes and marketing insights, Brand Love analyzes the core aspects of building and growing a successful brand that consistently connects with customers. Readers will love this book. The featured stories are exciting, the eight-stage brand love model and studies are relevant, and Lydia Michael's concise and digestible writing style is highly engaging." * Gabriela Klewenhagen, Digital Marketing Manager, SAP *"Lydia Michael does a fantastic job showing how an investment in a brand can build trust, loyalty and drive real business results. The relevant examples in this book make it a must-read for any professional who is serious about building an everlasting brand that adapts and engages with diverse audiences." * Fares Ksebati, co-founder and CEO, MySwimPro *"As an organizational psychologist, one of the most important concepts to understand about whether people will engage is how connected they feel. Whether it's with a company, coworkers or a brand, we engage where we feel we belong. Brand Love guides us through the steps to inviting others to be a part your brand, a place where they feel welcome and will want to stay. We invest heavily into presenting our brand in a way that will interest our customers. This book helped me to see that my brand is owned by my customer (they decide what my brand is) and how to positively influence that perception. Brand Love quickly establishes its own brand that is easy to fall in love with." * Tracy Maylett, CEO, DecisionWise; organizational psychologist, professor and bestselling author of 'Swipe: The Science Behind Why We Don’t Finish What We Start' *"Lydia Michael presents a refreshing and digestible look into gaining the trust of customers that leads to a love of your brand in a world where people are demanding more than ever from the brands they consider buying. A must-read for marketers aiming to stay ahead of the curve." * Chioke McRae, Associate Director, Strategic Planning Analyst, Leo Burnett *"I enjoyed reading Brand Love because it brought to my attention different ways to engage with customers. Looking at brands ranging from huge and multinational to small and local companies emphasized how these ideas can be put into play across companies of vastly different sizes, budgets and product lines. I also appreciate the push to utilize all five senses when connecting with customers, and the emotional ties that form as a result." * Kevin Peterson, cofounder, cocktail scientist and Nose, Sfumato Fragrances, Castalia *"I'm very impressed with the attention to detail, the incorporation of inclusion and multicultural marketing, as well as real life examples to help put all the content into perspective. Inclusion in branding is getting more and more attention, and Lydia by far is the best subject matter expert I've met. In Brand Love, I especially love the "Love Notes" at the end of the chapters that effectively summarize the most impactful points. Brand Love should be used by any company or organization looking to effectively create a brand that wants to be inclusive and create a lasting impact!" * Taharah Saad, Executive Director, Arab American Women’s Business Council *"The framework introduced here is parsimonious, and Lydia Michael skillfully uses the complete canvas to paint the picture so that one can see how it is applicable to a wide variety of situations. It is elegant in its simplicity. Drawing upon work with clients and a body of evidence from a number of studies, she introduces the brand love model and provides the reader with the scaffolding to both comprehend and construct strong ties between consumers and the brands they will love. While many are familiar with the contours of customer relationship management, few are well versed in the rational and emotional underpinnings of the relationship, and this exposition regarding the drivers of brand love ensures that we will not overlook the sometime subtle, but always critical, influence of these factors." * Jeff Stoltman, Director, Entrepreneurship and Innovation Programs, Mike Ilitch School of Business, Wayne State University *"In order to thrive in today's competitive environment, one must familiarize themselves with Lydia Michael's Brand Love. This book offers guidance on creating an intimate bond between a brand and consumers, which is integral for a successful business. What I love most about this book is its real world, global examples that make the concepts in this book easy to follow. Michael simplifies what brand love actually means while simultaneously segregating the brand love drivers into emotions versus logic or the right versus left side of our brains. With its emphasis on identifying your brand's "why," the book delivers an essential roadmap for business owners striving to cultivate long-lasting customer relationships." * Dionne Vaz, Marketing Director, CoinDesk *Table of Contents Section - 00: Introduction; Section - ONE: The brand love foundation; Chapter - 01: Why brand love?; Chapter - 02: Brand desire and intimacy; Chapter - 03: Fostering self-identification and belonging; Section - TWO: Emotional drivers; Chapter - 04: Living brand authenticity; Chapter - 05: Embracing purpose and sustainability; Chapter - 06: Building trust and encouraging inclusion; Chapter - 07: Personalizing the customer experience; Chapter - 08: Being human and nostalgic; Section - THREE: Rational drivers; Chapter - 09: Relevance, differentiation and consistency; Chapter - 10: Experience, innovation and convenience; Section - FOUR: Love reinforced; Chapter - 11: Love brand lockdown; Chapter - 12: Conclusion;

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Book SynopsisSally Percy is an experienced journalist, editor and author specializing in leadership and management. She is a leadership contributor to Forbes and is the former editor of Edge, the official journal of the UK Institute of Leadership. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.Trade Review"A gem of a book, written with the sparkle and insight that characterizes Sally Percy's renowned coverage of leadership and business. A great learning lesson in leadership."" -- Matt Symonds, Director, Fortuna Admissions and Editor-In-Chief, BlueSky Thinking"Whether you are wanting to learn more about today's successful business icons, or pick up tips and ideas to enhance your own practice, Sally Percy's book is an interesting and inspiring read." -- Audrey Tang, Chartered Psychologist and Leadership Development Trainer"Sally Percy writes with insight about established icons and about emerging leaders. I found something new and interesting in every chapter, and found the chapter summaries very powerful. It's a book I'll be referring to time and time again." -- Roger Delves, Professor of Practice for Leadership & Management, Hult International Business School"Such an insightful book and a must-read for anyone in business or thinking of starting one. Motivating and inspiring - and a book to come back to again and again!" -- Martina Doherty, Business Psychologist and Leadership Coach"If you are looking for a dose of inspiration to guide the next steps in your career, look no further. Sally Percy's gift for storytelling shines through her 21 profiles of some of the world's most impactful entrepreneurs." -- John Mullins, Associate Professor, London Business School"This is a must-read for anybody who aspires to a senior leadership role. It certainly won't be one of those business books you buy but never quite get round to reading!" -- Mark Simmonds, creativity expert and mental health champion"If you want to know how today's most influential business bosses got to the top, look no further than this book. Sally's knack of getting quickly to the heart of a story makes it a real page-turner, and it's a fascinating source of insight about the personal journeys of leaders." -- Patrick Woodman, editor of Dialogue magazine and freelance consulting editor"Through inspiring stories and thoughtful analysis, this book teaches us valuable lessons from modern leaders. Whether you want to be a leader yourself or just love reading about business, this book helps us understand the qualities and sacrifices that drive success." -- Rameez Kaleem, Founder and Managing Director, 3R Strategy"Sally Percy provides a unique insight into the philosophies, mindsets, behaviours, and backgrounds of some of the most successful leaders of our time. This book will become the sought-after text for anyone who is trying to make sense of what it means to be a leader during these tough and challenging, yet hugely exciting times." -- David Liddle, Founding President, People and Culture Association and CEO, TCMTable of Contents Chapter - 00: Introduction; Section - Part One: LEADERSHIP ICONS OF TODAY; Chapter - 01: Mary Barra (General Motors); Chapter - 02: Jeff Bezos (Amazon); Chapter - 03: Sara Blakely (Spanx); Chapter - 04: Rosalind Brewer (Walgreens Boots Alliance); Chapter - 05: Brian Chesky, Joe Gebbia and Nathan Blecharczyk (Airbnb); Chapter - 06: Yvon Chouinard (Patagonia); Chapter - 07: Jimmy Donaldson (MrBeast); Chapter - 08: Sir James Dyson (Dyson); Chapter - 09: Kiran Mazumdar-Shaw (Biocon); Chapter - 10: Elon Musk (SpaceX, Tesla and Twitter); Chapter - 11: Satoshi Nakamoto (Bitcoin); Chapter - 12: Melanie Perkins (Canva); Chapter - 13: Zhang Ruimin (Haier Group); Chapter - 14: Ugur S¸ahin and Özlem Türeci (BioNTech); Chapter - 15: Whitney Wolfe Herd (Bumble); Chapter - 16: Mark Zuckerberg (Meta Platforms); Section - Part Two: THE NEXT GENERATION; Chapter - 17: Lucrezia Bisignani (Kukua); Chapter - 18: Mette Lykke (Too Good To Go); Chapter - 19: Nthabiseng Mosia (Easy Solar); Chapter - 20: Akindele Phillips (Farmcrowdy); Chapter - 21: Andrea Thomaz (Diligent Robotics); Chapter - 22: Conclusion;

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Book SynopsisRobert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.Trade Review"Robert Rose offers marketers a rich and much-needed understanding of content marketing." * Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus); Kellogg School of Management, Northwestern University *"The frameworks and principles in Robert's book are just what you need when it's time for a new strategy, a new project, a refresh of your annual plans or welcoming new leadership to the mix. You'll be bookmarking and highlighting the heck out of this." * Jessica Bergmann, Vice President, Content & Social Marketing, Salesforce *"If your goal is to build a strategic content marketing operation that grows in value over time, this book is your treasure map. You'll have to work hard, overcome obstacles and dig deep to succeed, but this map spells it all out clearly." * Joe McCambley, CMO, Saatva Luxury Mattresses *"Robert's latest masterpiece truly provides the under the hood, nuts and bolts of how to execute superior content marketing strategy. This book is a much-needed deep dive on strategy, and the examples shared along the way are exceptional." * Amanda Todorovich, Executive Director, Digital Marketing - Cleveland Clinic *"Any organization looking to innovate and grow needs this as their modern marketing handbook." * Joe Pulizzi, Author, 'Epic Content Marketing' and 'Content Inc.' *"Inconsistent goals and execution are the poison to successful content marketing. Robert Rose has given us the antidote. This is the ultimate roadmap for building (and more importantly, sustaining) a winning content approach that actually yields real-world business outcomes. Highly recommended!" * Jay Baer, Author, 'The Time to Win: How to Exceed Your Customers’ Need for Speed' *"Robert really does walk the content marketing talk. I am an avid marketing book reader, and I think I may not need another content marketing book." * Ian Truscott, CMO and founder, Rockstar CMO *"This book takes the mystery out of what has become a buzzword in our industry, and made it tangible so as to become a strategic advantage for today's contemporary marketers." * Marcus Collins, Bestselling author, 'For The Culture'; Marketing Professor, University of Michigan *"Content marketing has grown from a fuzzy experiment functioning in a corner of the building into a powerful, integrated discipline. This important book cements Content's strategic role in every marketing department... including yours." * Ann Handley, WSJ bestselling author; Chief Content Officer, MarketingProfs *"I have rarely seen a better explanation of the word 'strategy', or a more hands-on guide to cultivating and managing a brand's content marketing efforts." * Bert Van Loon, Co-Founder, Content Marketing Fast Forward *Table of Contents Chapter - 00: Introduction – A New Old Story; Chapter - 01: Content, Marketing, and Strategy – Maximizing Marketing’s Potential; Chapter - 02: The Three Pillars – Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose – Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model – Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences – Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content – Creating Differentiating Content Marketing; Chapter - 07: Finding Story – Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design – Developing the Right Return On Your Investment; Chapter - 09: Story Mapping – Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion – Forecasting the Future of Content Marketing Strategy;

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