Business, Finance & Law Books
Amberley Publishing The Merlin
Book SynopsisNew B-format paperback - First ever narrative history of the famous aero engine that powered the Spitfire, Hurricane, Lancaster, Mosquito and Mustang, the aircraft that made the difference between victory and defeat at critical moments in the Second World War - the Battle of Britain and the allied aerial offensive against Germany.
£10.44
Amberley Publishing Dorsets Black Gold
Book SynopsisThe fascinating story of Dorset's oil industry. This is an essential book for those interested in Dorsetâs industrial history.
£999.99
Amberley Publishing Teessides Industrial Landscape
Book SynopsisA wonderful selection of photographs celebrating the crucial heavy industry that is the life blood of Middlesbrough, Redcar and other Teesside areas.
£14.39
Amberley Publishing CT Harris Calne
Book SynopsisThe story of these purveyors of Wiltshire ham, who once employed 2,000 people and remains fondly remembered in Calne and the surrounding areas.
£14.39
Amberley Publishing MGR Coal Trains
Book SynopsisWith previously unpublished photographs documenting merry-go-round coal trains on Britain's railways.Trade Review'If you like heavy freight traffic, then this book will be of interest to you.' -- Railways Illustrated Magazine
£14.39
Amberley Publishing Great Innovators of North East England
Book SynopsisA celebration of the great innovators and titans of industry of North East England.
£14.39
Amberley Publishing The Regeneration Game Birmingham Jewellery
Book SynopsisThe story of Birmingham jewellery quarter's incredible regeneration, told by the man who headed up the project for more than a decade.
£14.39
Amberley Publishing Amstrads and Ataris
Book SynopsisThe fascinating story of the home computer revolution of the 1980s. The innovative machines produced inspired a generation.
£14.39
Amberley Publishing Three Days at Camp David
Book SynopsisThe former dean of the Yale School of Management and Undersecretary of Commerce in the Clinton administration chronicles the 1971 August meeting at Camp David, where President Nixon unilaterally ended the last vestiges of the gold standard â breaking the link between gold and the dollar â transforming the entire global monetary system.
£17.00
Amberley Publishing Millstones of The Pennines and North West England
Book SynopsisDr David Johnson explores the fascinating story behind this important and oft-forgotten part of Britain's landscape.Trade Review'An absorbing read for archaeologically minded audiences.' -- Current Archaeology Magazine, October 2023'This well-produced and very informative book is sure to be of interest to local historians and particularly anyone who enjoys reading about our industrial archaeology.' -- Northern Mines Research Society, November 2023
£14.39
Amberley Publishing Farnham at Work
Book SynopsisFarnham at Work is a fascinating pictorial history of the working life of the town of Farnham in the last hundred and more years.
£14.39
Amberley Publishing National Express
Book SynopsisPublished in partnership with the company, this illustrated book celebrates 50 years of National Express.
£14.39
Amberley Publishing Tipsy Lairds and Rumbledethumps
Book SynopsisExplore the rich culinary heritage of Scotland, through the fascinating history of its food and drink.
£999.99
Amberley Publishing Cumbrian Yarn
Book SynopsisA fascinating history of yarn in Cumbria, how yarn and wool production and sheep rearing have been part of Cumbriaâs history for centuries and their importance today with the revival of interest in knitting and other related crafts.
£14.39
Amberley Publishing East Coast Fishing
Book SynopsisA stunning collection of photographs revealing the lives of coastal fishing folk along the East Coast of England.
£16.99
Amberley Publishing Irish Sea Lime Trade
Book SynopsisA lavishly illustrated exploration of the history of the lime trade in the Irish Sea. David Johnson has spent years researching it in the field and in archive centres and been amazed by its scale and geographical extent.
£14.39
Amberley Publishing North Sea Oil
Book SynopsisA fascinating history of the excavation of oil in the north sea, written in a lively and accessible style by an expert former master mariner who worked in the fields for over a decade.
£19.54
Hodder Education Cambridge International AS and A Level Economics
Book SynopsisEndorsed by Cambridge International to support the full syllabus for examination from 2023.Build strong subject knowledge and skills and an international outlook with author guidance and in-depth coverage of the revised Cambridge International AS & A Level Economics syllabus (9708).- Understand how the key concepts relate to real-life contexts with numerous case studies and examples from economies around the world.- Build confidence with opportunities to check understanding and tackle exam-style questions.- Ensure a thorough understanding with synoptic links that encourage students to apply their knowledge across different elements of the course.- Master the vocabulary needed to critically assess with key terms and concepts defined throughout, especially helpful for those whose first language is not English.- Develop quantitative skills with opportunities to interpret data throughout.- Maximise potential with study tips
£56.67
Hodder Education Cambridge International AS and A Level Economics
Book SynopsisThis workbook is endorsed by Cambridge Assessment International Education to support the full syllabus (9708).Enable students to practise and apply what they have studied and develop independent learning skills by answering a range of questions and activities.- Build confidence with advice on tricky skills such as drawing and interpreting graphs, quantitative skills, and essay-writing. - Develop and strengthen understanding with a mixture of skills questions and exam-style questions covering commonly used command words.- Check understanding with answers and commentary provided online and in the book.
£15.59
Hodder Education Cambridge International AS and A Level Accounting
Book SynopsisThis series has been endorsed by Cambridge International to support the syllabus for examination from 2023. Use this skills-based workbook throughout the course to help students practise and develop independent learning by answering a range of questions and activities that are clearly linked to the content of the Student''s Book.-Ensure students practise the key skills and accounting concepts with write-in space to keep track of answers-Enable students to regularly identify and address gaps in learning -Encourage students to learn at home by set targeted homework assignments on specific topics covered in the workbook
£15.59
Hodder Education Higher Administration IT
Book SynopsisTrust our authors - whose students have achieved 100% A-C grades in Higher Admin since 2018 - to build your confidence and boost your grade.Easy to understand and enjoyable to read, this textbook takes you through all the theoretical content and practical skills, with over 60 accompanying digital tasks provided free online.> Learn and remember every topic. Simple explanations ensure that you have strong knowledge of administrative theory. Real-life case studies with differentiated exam-style questions help to check understanding before you move on.> Gain skills for the future. Digital literacy, organisational and management skills are developed throughout the course. The authors also focus on problem-solving skills, to set you up for success in the workplace.> Put skills into practice. Follow clear, step-by-step guides to using spreadsheets, databases, word processing, presentations, emails and e-diary. Apply your skills to
£27.25
Hodder Education Building Services Engineering for Construction T
Book SynopsisTackle the core component of your T Level with this comprehensive resource published in association with City & Guilds.With topic coverage ranging from the principles of construction science and design to workplace relationship management, this book provides complete coverage of the Building Services Engineering for Construction qualification''s core units and will equip you with the skills you need to shape your career.- Break down complex topics with summary tables and hundreds of images and artworks- Apply your knowledge in real-world case studies and discover some of the dilemmas you can expect to face in the workplace- Re-cap knowledge and understanding with ''Key terms'' and ''Test yourself'' features, as well as a detailed glossary- Prepare for your exams and the employer-set project using practice questions and project practice exercises- Develop the functional skills you need to thrive in the industry with English and maths exercises
£39.90
Hodder Education Cambridge International ASA Level Business Study
Book SynopsisKick-start your revision with this thorough blend of content guidance and skills support formulated to cover all your needs as you approach assessment. Stretch yourself to achieve the highest grades, with structured syllabus coverage, varied exam-style questions and annotated sample answers, to help you to build the essential skill set for exam success. - Benefit from expert advice and tips on skills and knowledge from experienced subject authors - Effectively manage your revision with a brand-new introduction that clearly outlines what is expected from you in the exam - Keep track of your own progress with a handy revision planner - Use the new glossary-index section to identify and address gaps in knowledge - Consolidate and apply your understanding of key content and skills with short ''Test yourself'' and exam-style questions
£27.96
Hodder Education Pearson Edexcel ALevel Business Workbook 2
Book SynopsisSupport and encourage students in their study of Pearson Edexcel A Level Business with these write-in Workbooks. These Workbooks help students practise their skills and improve their subject knowledge both inside and outside the classroom.- Develop and consolidate understanding using practice questions targeting each Assessment Objective including calculations and worked examples- Build key skills and practise the different question types- Support assessment preparation using exam-style questions on every topic- Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention- Answers provided online
£12.62
Hodder Education The City Guilds Textbook Plumbing Book 1 Second
Book SynopsisEquip learners with the tools for success in a career as a plumber with this comprehensive and updated edition of our bestselling textbook, published in association with City & Guilds.The new edition will help learners to: - Study with confidence, covering all core content for the 6035, 9189 and 8202 specifications, as well as the 355 and 356 plumbing and heating T Level occupational specialisms.- Target learning with detailed qualification mapping grids.- Get to grips with technical content presented in accessible language.- Enhance their understanding of plumbing practice with clear and accurate illustrations and diagrams demonstrating the technical skills you need to master.- Practise maths and English in context, with embedded ''Improve your maths'' and ''Improve your English'' activities.- Test their knowledge with end-of-chapter practice questions, synoptic assessments and practical tasks.- Prepare for the workplace with up-to-date information on relevant key regulations and industry standards.- Keep their knowledge current, with clear coverage of major modern cold water, hot water, central heating, sanitation, rainwater systems and environmental technologies.
£39.90
Hodder Education The City Guilds Textbook Plumbing Book 2 Second
Book SynopsisEquip your learners with the tools for success in a career as a plumber with this comprehensive and updated edition of our bestselling textbook, published in association with City & Guilds.The newly updated and fully revised second edition will help learners:- Study with confidence, covering all core content for the 6035, 9189 and 8202 specifications, as well as the 355 and 356 plumbing and heating T Level occupational specialisms. - Target their learning with detailed qualification mapping grids. - Get to grips with technical content presented in accessible language. - Enhance their understanding of plumbing practice with clear and accurate illustrations and diagrams demonstrating the technical skills they need to master. - Practise maths and English in context, with embedded ''Improve your maths'' and ''Improve your English'' activities. - Test their knowledge with end-of-chapter practice questions and practical tasks. - Prepare for t
£39.90
Hodder Education Management and Administration T Level Core
Book SynopsisWritten by expert teachers Tess Bayley, Saundra Middleton and Sean Vertigan, this clear, accessible and thorough textbook will guide you through the core content of Management and Administration. - Track and strengthen your knowledge using learning outcomes at the beginning of every unit and Test Yourself questions throughout- Improve your understanding of important terminology and key terms, plus contextualise your learning with case studies, reflection tasks and practice points to ensure you are set up for success- Develop your professional skills with helpful tips - Confidently prepare for your exams and the Employer Set Project using tips, assessment practice and model answers- Build the functional skills you need to thrive in the industry with English and Maths exercises
£38.00
Hodder Education AQA Alevel Economics Fifth Edition
Book Synopsis- Provides strong support in preparing for the topics on the AQA A-level Economics specification- Features up-to-date case studies that engage with the latest economic developments, including the effects of Brexit, the pandemic and more- Includes features to help with quantitative skills support and developing chains of reasoning, plus making links between topics, with updated exam-style questions- Gives some of the relevant background and real-world examples to help understanding of key economic issues, with clear and simple explanations of core concepts- A new edition of a trusted resource, which maintains and develops its accessibility to make economics compelling for a wider audience- Key topics for AQA A-level Economics, revised and up to date with new material including refreshed case studies, exam-style questions and study tips
£48.00
Hodder Education My Revision Notes Building Services Engineering T
Book SynopsisUnlock your full potential with this revision guide that will guide you through the knowledge and skills you need to succeed in the Building Services Engineering T Level core exams.- Plan your own revision and focus on the areas you need to revise with key content summaries and revision activities for every topic- Understand key terms you will need for the exam with user-friendly definitions and a glossary- Breakdown and apply scientific and mathematic principles with clear worked examples- Use the exam tips to clarify key points and avoid making typical mistakes- Test yourself with end-of-topic questions and answers and tick off each topic as you complete it- Get ready for the exam with tips on approaching the paper, and sample exam questions
£18.99
Hodder Education My Revision Notes Onsite Construction T Level
Book SynopsisUnlock your full potential with this revision guide that will guide you through the knowledge and skills you need to succeed in the Onsite Construction T Level core exams.- Plan your own revision and focus on the areas you need to revise with key content summaries and revision activities for every topic- Understand key terms you will need for the exam with user-friendly definitions and a glossary- Breakdown and apply scientific and mathematic principles with clear worked examples- Use the exam tips to clarify key points and avoid making typical mistakes- Test yourself with end-of-topic questions and answers and tick off each topic as you complete it- Get ready for the exam with tips on approaching the paper, and sample exam questions
£18.99
Austin Macauley Publishers Fairy Tales and Fables for Managers
Book Synopsis
£7.59
Austin Macauley Publishers Business Management Solutions
Book Synopsis
£7.59
Simon & Schuster Ltd Decoding Greatness
Book SynopsisThe game-changing approach to success that will transform the way you master new skills and generate creative ideas. Learn how to work like top performers and use reverse engineering to unlock your full potential. ‘An eye-opening, fast-paced read that will transform the way you approach your next project’ – Shawn Achor For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path – one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors and entrepreneurs: reverse engineering. To reverse engineer is to decode what works for others and learn how to apply those same methods and strategies to develop your own unique ideas and projects. Exploring what lies beTrade Review'A much-needed handbook for learning how success really happens. Read this book if you want to upgrade from working hard to actually producing results that matter.' -- Cal Newport, the New York Times bestselling author of Digital Minimalism and Deep Work'Ron Friedman brilliantly illuminates how experts in every field use reverse engineering to jumpstart their thinking and spark innovation. Decoding Greatness is an eye-opening, fast-paced read that uses the unexpected success stories of athletes, artists, innovators, entrepreneurs, and even criminal masterminds. Clear, concise, and backed by the latest science, it’s a rare combination of entertainment and enlightenment that will transform the way you approach your next project.' -- Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential'Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found.' -- Marshall Goldsmith, New York Times bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There
£17.00
Simon & Schuster Ltd Seven Ways to Change the World
Book SynopsisTHE SUNDAY TIMES TOP TEN BESTSELLER 'His vision, ideas and passion shine through on every page' Ed Balls'Compelling, challenging, inspiring and very timely' Piers Morgan'Immensely powerful and persuasive...I found it exhilarating throughout' Joanna LumleyWhen the Covid-19 pandemic swept across the globe in 2020, it created an unprecedented impact. But out of such disruption can come a new way of thinking, and in this superb book, updated to include the latest events in Ukraine and at COP26, former UK prime minister Gordon Brown offers his solutions to the challenges we face now and in the future. In the book, he states that there are seven major global problems we must address: global health; climate change and environmental damage; nuclear proliferation; global financial instability; the humanitarian crisis and global poverty; the barriers to education and opportu
£11.69
Simon & Schuster Ltd Bonfire of the Murdochs
a huge range and FREE tracked UK delivery on ALL orders.
£21.25
Kogan Page Truth Be Told
Book SynopsisJohn O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective.David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.Trade Review"Those brands that succeed moving forwards will be those living and breathing a clear purpose authentically which makes this book an essential and timely read for marketing leaders." * Peter Markey, Chief Marketing Officer, Boots plc *"Truth Be Told is a really timely and helpful book, packed full of global examples, references, and handy checklists. A refreshing mix of common sense and sound research to ensure that any organization knows how to observe the truth, the whole truth and nothing but the truth in everything it does if it's to succeed now and into the future." * Rita Clifton CBE, Deputy Chairman, John Lewis *"This book chronicles a moment of profound change and provides a roadmap to help all those who would learn from those who have gone before and wish to give the best version of themselves to those they serve, their fellow citizens and their companies. Utterly riveting." * Sir Tim Smit, Founder, Eden Project *"As more and more companies activate their purpose and consider how best to connect with key audiences, Truth Be Told shows them how to be successful. An indispensable playbook for every PR and marketing professional committed to driving positive change." * Paul Polman, Co-Founder, Imagine *"Founding strategies and communications on purpose-based truth is a shortcut to success - Truth Be Told offers a clear pathway to make this effective." * Sophie Devonshire, Chief Executive, The Marketing Society *"Businesses and brands have come to understand the power - even necessity -- of a clearly articulated purpose has recently become well understood but nailing it is harder than it sounds. Truth Be Told provides a roadmap for business and communications leaders to identify an authentic, credible and inspiring purpose." * Kim Sample, President, The PR Council *"In a world of fake news, it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories authentically. This book is brilliant at helping brands achieve this important ambition moving forward." * Fred Cook, Director, USC Center for Public Relations Annenberg School *"Truth Be Told is the result of two well-respected communications professionals and provides many interesting insights and observations about one of the most challenging business topics of our time. A must read for those who want to make a true difference in building meaningful reputations and brands." * Andre Manning, Managing Director, Logeion, Netherlands Association for Communications Professionals *"This is not a book about how to run an effective marketing campaign - it is something much more profound. Read this book!" * Rob Flaherty, Chairman, Ketchum *"Authentic purpose, clear values, and ethical culture are now critical for enduring business success. John and David provide a timely challenge to marcomms professionals to help deliver this." * Prof David Grayson CBE, Chair, The Institute of Business Ethics *"A must-read for executives, entrepreneurs, investors, and everyone interested in understanding how to link profit with human-centric social impact. A hugely insightful read for journalists as well, as truth-seekers and communicators. A brilliant book!" * Elizabeth Filippouli, Journalist, Author & Founder, Global Thinkers Forum *"In a world of fake news it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories in an authentic way. This book is brilliant at helping brands achieve this important ambition moving forward." * Philippa Brown, PHD Worldwide CEO *Table of Contents Chapter - 00: Introduction; Chapter - 01: The world – what you need to know; Chapter - 02: The truth – what we mean by it; Chapter - 03: The why – understanding the context of truth and purpose; Chapter - 04: The where – finding truthful purpose in business; Chapter - 05: The way – how your culture is key; Chapter - 06: The how – audiences and stories; Chapter - 07: The what – understanding your channels; Chapter - 08: The wow – how to measure success; Chapter - 09: Activate NOW;
£24.99
Kogan Page Organizing for the New Normal
Book SynopsisConstantinos C. Markides is recognized as one of the world's foremost experts on strategy and innovation, based in London, UK. He is Professor of Strategy and Entrepreneurship and holds the Robert P Bauman Chair in Strategic Leadership at London Business School. An internationally acclaimed teacher and conference speaker, he is the author of seven books and has published articles in top journals such as the Strategic Management Journal, Harvard Business Review and MIT Sloan Management Review. He is currently the Program Director of his school's executive education course, entitled: "Exploiting Disruption in a Digital World."Trade Review"I cannot think of a more important time after the events of 2020 for this how-to book. I wish I had it a year ago. As leaders, we need to create and embrace cultures of being constantly 'unreasonable' to strategically enable disruption, and to avoid being disabled by known and unknown disruptions." * David Meek, CEO, FerGene, Cambridge, Massachusetts *"Demand for change, from customers, stakeholders and society, grows at pace. In business, some things you can plan for. Some things you can't. Preparing and equipping your people to respond with optimism to the opportunities that change can bring is key. Organizing for the New Normal is an essential guide for leaders to empower and inspire their team to meet the challenges." * Ian Stuart, Chief Executive Officer, HSBC UK Bank plc *"Never before have people and companies had to process change like we see today. Continuous disruption is the new norm and Markides powerfully makes the case that the organizations that will succeed in this new environment will be driven less by fear and more by purpose and values. As a result, they will convert existential threats into value-creating actions." * Toni Petersson, CEO, Oatly, Sweden *"Markides' book perfectly reflects the many challenges that organizations face in today's world of permanent and increasingly rapid change. His creativity and tenacity to provide answers to these challenges makes it a must-read for every executive." * Ralph Büchi, Chairman of the Supervisory Board, Axel Springer SE, Berlin, Germany *"The prospect of continuous disruption is overwhelming; some executives freeze at the prospect of 'going again', but Markides practically and pragmatically provides insights, case studies and facts that provide the fuel for change. Stepping into the unknown requires confidence and boldness. This book will give you the belief to fear and respect failure, but more importantly embrace the opportunities of disruption." * David Pemsel, ex-CEO, Guardian Media Group; Founder and CEO, ScienceMagic.Inc, UK *"Organizing for the New Normal examines the challenges faced by business leaders at every stage of the transformation journey. Backed by years of experience and thorough academic research, Professor Markides offers unique insights into the lessons learned by leaders facing the challenge of continuous disruption. This is a must-read for every business leader in modern times." * Johan Thijs, CEO, KBC Group, Belgium *"Organizations must now succeed in overcoming repeated waves of ever-faster disruptive change. But how? Professor Markides' profound strategic insights make Organizing for the New Normal a terrific read and a highly practical guide for anyone who must answer that question. Entertaining, deeply researched, with both inspiring and salutary case studies; it's as relevant for not-for-profits as any business." * Tony Cohen, Member of the Charity Commission Board, UK; Chair of Barnardo’s (2014-2018); CEO of FremantleMedia (2001-2012) *"A must-read book for leaders that face a VUCA world. We all already know it and we just faced it during the pandemic, but change is the only constant and it is here to stay. Fronting this reality is extremely important for all leaders, and Markides' book shows the different steps and methods to build the agility needed to succeed in such an environment. This book will allow leaders to build organizations, securing sustainable success with full buy-in from all the involved relevant stakeholders, and because it is not a 'cookbook on how to reach success', it rather allows the reader to reflect and provides different tools, ready for use. We need it." * Carsten Hellmann, CEO of ALK, Denmark; former Executive Committee member of Sanofi; CEO of Merial *"What gives entrepreneurs some advantage is that they instinctively know that the 'new normal' of management is now 'permanent revolution'. Professor Markides levels the playing field by sharing the 'secret'. He diligently explores the rules of the new game and convincingly explains the tools every manager needs to win in this environment. This book is a must-read for any executive that wants to advance their career and keep their organization relevant in this age of accelerating innovation." * Ali Parsa, Founder and CEO, Babylon Health *Table of Contents Chapter - 00: Introduction; Chapter - 01: Attitude Towards Disruption is Key; Chapter - 02: Creating Urgency for Change; Chapter - 03: Deciding What to Do; Chapter - 04: How to Develop an Innovative Strategy; Chapter - 05: Experimenting with New Business Models; Chapter - 06: Winning Commitment for the New Business Model; Chapter - 07: The Importance of the Organizational Environment; Chapter - 08: How to Develop a Supportive Organizational Environment; Chapter - 09: Making the Transition to the New Business Model; Chapter - 10: Putting It All Together
£24.99
Kogan Page Ltd Customer Experience Excellence
Book SynopsisTim Knight is a partner in KPMG's UK customer consulting practice, focused on helping clients create customer-centric cultures, digitally transform and grow their businesses. Since 2010 he has been researching global best practice in customer excellence.David Conway is a former board director of The Co-operative Bank, Liverpool Victoria and N&P Building Society. During his time at KPMG, he co-founded The Customer Experience Excellence Centre, researching best practice around the world.Trade Review"There may be no silver bullets to unlocking world class customer experience, but this book is certainly full of golden nuggets to guide you on the journey. The collective wisdom of Tim and David coupled to millions of data points gives you the confidence to believe the practical 90 day plan will actually work." * Margaret Jobling, Chief Marketing Officer, NatWest Group *"I loved this book - it is incredibly impressive, incredibly insightful, rich with stories and practical advice." * Catherine Brien, Chief Data Officer, Guardian News and Media *"Customer Experience Excellence is a practical toolkit for CMOs, CEOs and transformational leaders who want to turn the bold promise of CX into grown-up business results. It's essential reading for anyone who wants to connect their focus on the customer to every part of their business, with clear examples from the world's best brands." * Leslie Stretch, CEO, Medallia *"Customer Experience Excellence brings to life the authors' unrivalled sense of customer centricity and a practical guide on how to achieve it leveraging the Six Pillars. This is a must-read for all leaders in companies working to deliver excellence in customer experience." * Mine Dogan, Customer Director, Philip Morris *Table of Contents Chapter - 01: Introduction; Section - ONE: The changing world of customer and employee; Chapter - 02: The new customer; Chapter - 03: The new employee; Chapter - 04: The new enterprise; Section - TWO: The six pillars of experience - A framework for excellence; Chapter - 05: The six pillars of experience - An introduction; Chapter - 06: Preparing the six pillars; Chapter - 07: Applying the six pillars; Section - THREE: The 90 day plan; Chapter - 08: Achieving a quantum leap - The 90-day growth plan; Chapter - 09: The first 30 days; Chapter - 10: The second 30 days; Chapter - 11: The final 30 days
£24.99
Kogan Page Ltd From StartUp to GrownUp
Book SynopsisAlisa Cohn is an executive coach based in New York City, New York who helps start-up founders mature into world-class CEOs. She has coached the founders of Etsy, Foursquare, Venmo, InVision, Tory Burch, Mack Weldon and The Wirecutter. She has spoken at the IBM Digital Summit, KPMG Leadership Summit, the Inc. Women's Summit and the OpenView CEO Summit. She writes regularly for Harvard Business Review, Forbes.com and Inc.com. She was named the #1 Startup Coach in the world at the 2019 Thinkers50 Marshall Goldsmith Coaching Awards in London and one of the Top 30 Global Gurus for Startups of 2020.Trade Review"The Miami tech movement has been born and bred out of an innovative and collaborative spirit. From Start-up to Grown-up is an incredible resource to help the founders who are building our ecosystem grow as their companies scale." * Francis Suarez, Mayor of Miami *"Start-up founder to CEO is a big stretch along the entrepreneurial path. Read this useful, tough-love guidebook, and you will understand why Alisa is such a sought-after start-up coach." * Eric Schurenberg, CEO of Inc. and Fast Company *"As a former start-up founder, I know first-hand how difficult the journey is from founder to CEO. Luckily, entrepreneurs now have an indispensable guidebook. From Start-up to Grown-up is a great read filled with excellent insights." * Maxine Clark, Founder and Former CEO, Build-a-Bear Workshop, and board director *"Being a start-up CEO is lonely, and the more successfully you grow your company, the lonelier it gets. Alisa's book From Start-up to Grown-up offers friendly frameworks that will help any start-up founders and all leaders navigate that path with grace." * Kim Scott, Author, 'Radical Candor' *"Alisa wrote the guidebook for defining your own personal operating manual for CEOs. I wish I read this before starting my company. This is a goldmine of resources for every founder to win, and win the right way." * Mert Iseri, founder and CEO, Swipesence *"Alisa is the #1 start-up coach in the world and reading From Start-up to Grown-up feels like getting coached by her directly. It will help you build your start-up into a world-class company." * Marshall Goldsmith, World's #1 CEO Coach and Thinkers50 #1 Leadership Thinker in the World *"From Start-up to Grown-up is a treasure trove for company leaders of all stripes. It is rich with Alisa's years of battle-tested wisdom and sparkles with her warmth and humanity. Every start-up founder should invest in a copy." * Nir Eyal, angel investor; bestselling author of 'Hooked and Indistractable' *"Alisa's book provides a blueprint for becoming a better leader. It's not just about startups or CEOs - every leader will find bits of wisdom in here! I only wish I had the opportunity to read it sooner in my career." * Andrey Akselrod, cofounder, Smartling and CTO, People.ai *"Finally, I have a comprehensive resource I can give to all aspiring entrepreneurs. Everything you need is in From Start-Up to Grown-Up, including the templates which are so valuable on their own!" * Mo Bunnell, author 'The Snowball System' *Table of Contents Chapter - 00: Introduction; Section - ONE: Managing You; Chapter - 01: Your Start-Up Self; Chapter - 02: Be the Boss of You; Section - TWO: Managing Them; Chapter - 03: Why Should Anyone Follow You?; Chapter - 04: Cultural Conceptions (and Misconceptions); Chapter - 05: Hiring and Firing; Section - THREE: Managing the Company; Chapter - 06: Growing and Growing Up; Chapter - 07: Smooth Operations; Chapter - 08: Managing the Board; Chapter - 09: Cofounder Care and Feeding; Chapter - 10: Your New Workplace; Chapter - 11: Conclusion
£25.64
Kogan Page Amazon
Book SynopsisNatalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times. Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She has also been recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.Trade Review"Berg and Knights deliver surgical insights on Amazon's progress and impact during the global pandemic while curating an updated end-to-end landscape view of the industries affected by the Amazon. The second edition of Amazon is the go-to primer for those wanting to learn about Amazon." * Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G *"How will retailers respond to this new and emerging threat posed by Amazon? There remain only three options; compete, concede or collaborate." * Ruth Harrison, Global Head of industry Domains, Thought works and former GM, Selfridges *"Berg and Knights keep us up to date with what is hot in the Amazon ecosystem today. Whilst many retailers claim to be customer-centric, the disjointed nature of their businesses allows Amazon to continue to forge ahead. This book is essential reading for anyone who believes in Amazon as a competitor. Read it and learn from it." * Clive Humby OBE, Co-founder of dunnhumby and Chief Architect of Tesco’s Clubcard *"By far the best business book I have ever read!!! It is so filled with fascinating relevant facts, so up to date, so comprehensive, zero fluff or filler. Everyone in business should read this." * Michelle Greenwald, Professor of Digital Marketing, Columbia University and CEO, Catalyzing Innovation *"If you believe in the philosophy of knowing your enemy then Amazon is a must-read for any omnichannel retailer." * Tim Mason, CEO, Eagle Eye Solutions *"As well as being a comprehensive and authoritative insight on how the Amazon model relentlessly evolved to create more Amazon, it's also a must-read insight into the future of Shopping and how Retail must adapt to stay relevant to the on my terms customer." * Robin Phillips, CEO, The Watch Shop *"Berg and Knights thoughtfully and thoroughly dissect all of Amazon's consumer and competitive competencies. Berg and Knights' analysis dives deep into Amazon's business strategies and provides ample advice on what competitors need to do to thrive alongside Amazon." * Sucharita Kodali, Vice President and Principal Analyst, Forrester Research *"In this book, Berg and Knights comprehensively and accessibly unpack Amazon's multi-layered strategy - with a perspective that understands them as a technology company but is rooted in the authors' deep knowledge of the retail space. Essential reading for anyone trying to understand retail's Amazon-centric future." * Bryan Gildenberg, SVP, Commerce at Omnicom Commerce Group *"Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. There are valuable lessons in this book for investors and retailers, especially for companies looking to excel at WACD: What Amazon Can't Do. I highly recommend this book." * Mark S. Mahaney, Senior Managing Director, Evercore ISI *Table of Contents Section - 01: It’s an Amazon world; Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy; Section - 03: Pandemic pivots - How COVID upended the retail industry; Section - 04: Amazon’s pandemic power grab; Section - 05: The Prime ecosystem - Redefining loyalty for today’s modern shopper; Section - 06: Retail apocalypse or rebirth?; Section - 07: End of pure-play e-commerce - Amazon’s transition to bricks and mortar retailing; Section - 08: Amazon’s grocery ambitions - Create a platform to sell you everything else; Section - 09: Supermarkets - A brave new era; Section - 10: A private label juggernaut - Here comes the squeeze; Section - 11: Technology and frictionless retail; Section - 12: AI and voice - The new retail frontier; Section - 13: Store of the future - How digital automation will enrich the customer experience; Section - 14: Redefining the store - Shifting from transactional to experiential; Section - 15: Retail fulfilment - Winning the customer over the final mile; Section - 16: The last-mile infrastructure; Section - 17: Conclusion - Peak Amazon?
£24.99
Kogan Page Unprepared to Entrepreneur
Book SynopsisSonya Barlow is an award-winning entrepreneur, founder of the @LMFnetwork, diversity business coach and TEDx speaker. She works with clients like Google, Vodafone, Barclays, the Financial Times and PwC. Named as one of 2020's Most Influential Women in Tech by ComputerWeekly, she is a TechRound Top 50 BAME Entrepreneur, LinkedIn's Changemaker 2021 for Gender, Diversity & Inclusion and Marie Claire Future Shaper 2020 and hosts the Everyday Hustle radio show for BBC Asian Network. Her work has featured in Metro, Business Insider, The Telegraph, BBC Radio5 and BBC Breakfast. She is based in London, England.Trade Review"Frank, solidly researched and packed with fascinating insights about the reality of building a career around your personal brand - this is the sort of book I wish had been around when I started my career. Sonya Barlow is an exciting voice shaking up the world of entrepreneurship and telling it like it is." * Andrea Thompson, Editor-in-Chief, Marie Claire *"An informative guide for anyone looking to become an entrepreneur. Setting off on your entrepreneurial journey can be daunting, but Sonya Barlow breaks everything down clearly to help you on your way to success." * Anna Jones and Debbie Wosskow OBE, Co-Founders, AllBright *"The book every entrepreneur needs. Reading through this toolkit, it had everything included that would make you feel inspired, prepared and ready to tackle the business world. Unprepared to Entrepreneur truly is a must-read with so many real stories from real people. Sonya Barlow has really hit the nail on the head here." * Anna Flockett, CEO, Startups Magazine *"Unprepared to Entrepreneur is a book for any entrepreneur that has a side hustle or passion project and wants to take it to the next level. Not only does it give advice and simple exercises to build their business, but it also provides a truthful glimpse into what being an entrepreneur is." * Charlotte Williams, Founder, SevenSix Agency *"An honest and real approach to entrepreneurship. I am an entrepreneur myself and have loved reading her journey and can resonate with her experiences. As a South Asian woman I was glad to read the story about a great South Asian entrepreneur that hasn't let setbacks make her quit. A fantastic read for anyone looking to join the entrepreneurial journey." * Ebba Qureshi, Founder and CEO, FemGames *"This is a very personal journey and Sonya Barlow's route to success is full of useful advice. Her voice is clear and her understanding of the modern business environment is insightful. She may not have learnt how to complete a tax return at her business school but she has learnt to research, to write and to reflect. This is a fascinating book and invaluable to anyone thinking of starting their own business today." * Ian Daniel, Business and Management Lecturer, Bayes Business School *"Unprepared to Entrepreneur is the real deal, filled with hard-earned lessons, practical advice and relatable stories from Sonya Barlow's professional journey. It's inspirational, but also brings entrepreneurship down to earth: this book reminds us that it isn't reserved for a rare few, but a path any of us can follow." * Katie Carroll, Head of News, North America and UK, LinkedIn *"What an inspirational and useful toolkit. I work with small business owners daily who would really benefit from reading this book. I will be recommending it to all my contacts!" * Lauren Malone, Head of Female Entrepreneurship, Enterprise Nation *"Sonya Barlow provides us with a great combination of her own experience and practical guidance for aspiring entrepreneurs who would like to follow her lead. She has a wonderful insight into the sorts of hurdles that entrepreneurs encounter and the best ways to surmount them." * Martin Rich, Senior Lecturer, Bayes Business School *"As a slightly unmanageable, self-made entrepreneur - with fingers in many pies - I found this book very reassuring, with its relatable anecdotes and optimistic approach. Sonya Barlow's accessibility, inclusivity and refreshing innovation makes me certain that any starting entrepreneur should own a copy." * Mika Simmons, Actress, Filmmaker and Host of The Happy Vagina Podcast *Table of Contents Chapter - 01: Are you prepared to be an entrepreneur?; Chapter - 02: Entrepreneurship - Nature or nurture?; Chapter - 03: Does your customer understand who you are?; Chapter - 04: Social media for your business; Chapter - 05: Converting your network into your net worth; Chapter - 06: Does teamwork make the dream work?; Chapter - 07: The three Ps of leadership - People, power and purpose; Chapter - 08: Mind over matter; Chapter - 09: Shifting your money mindset; Chapter - 10: How to influence people and win clients; Chapter - 11: Eleven methods to the madness of starting your own business
£22.49
Kogan Page Ltd The Power of Difference
Book SynopsisSimon Fanshawe OBE is the co-founder of Diversity by Design, where he works with public, private and third sector companies to bring about meaningful change in the diversity of their talent and the true inclusiveness of their culture. He is Chairman of Hexagon Housing and on the Board of POWERful Women. Based in Brighton, UK, he was a co-founder of Stonewall and was awarded an Honorary Doctorate from the University of Sussex for his work on diversity and human rights. He has long been involved in campaigns for equality and positive social change and has served on the Board of companies and organizations in the private and charity sectors for over thirty-five years. In 2023, he was inducted into the HR Magazine Hall of Fame after being named one of the most influential HR thinkers in 2022.Trade Review"Simon Fanshawe has written the most compelling book on diversity I've ever read...beautifully written and full of narrative power, The Power of Difference weaves together the author's personal experiences, insights from research, and remarkable stories of others' journeys to show both how to build genuine inclusion and why it matters so very much in our multicultural world and to the success of organizations." * Amy C Edmondson, Professor, Harvard Business School and author of The Fearless Organization *"The Power of Difference is incredibly timely. Simon brings wit, wisdom, and challenge to pointing a way forward and how inclusion must embrace all voices. This is a call to action for every one of us to play our part in using our difference to power a better future for companies." * Peter Cheese Chief Executive, Chartered Institute of Personnel and Development (CIPD) *"With insight, great stories and wonderful language, The Power of Difference helps all of us, managers, teachers, citizens, listen - truly listen -- so that we can redesign how we live and work, and discover the enjoyment of managing diversity along the way." * Professor Iris Bohnet, Academic Dean of Harvard Kennedy School and author of What Works: Gender Equality by Design *"Diversity is the life-blood of innovation. What is often missing are the practical ways to create the culture for teams to thrive, where everyone has the confidence to contribute. This is an essential part of the environment for discovery, research and implementation to flourish safely. The Power of Difference provides managers and entrepreneurs with practical insights to drive innovation, while having the rigorous discussions that engage everyone's voice in assessing and taking risks." * David Gann CBE, Professor of Innovation and Entrepreneurship, Saïd Business School and Chairman of the UK Atomic Energy Authority *"The Power of Difference is wonderful, a remarkably enjoyable and immensely helpful read for any one in a leadership position or indeed anyone who feels the huge responsibility of improving the experience of their colleagues. The practical, but powerful, examples and illustrations peppered throughout the book contain the dilemmas and opportunities faced by a wide range of individuals and institutions. The golden thread was yes the complexity but also the huge potential that exists for individuals and organizations." * Stephen Posey, Chief Executive of The Royal Papworth NHS Trust *"This book educates and also acknowledges the complexity that exists around grappling with some of the concepts and suggests practical ways through. I simply loved it and the way it was written." * Geeta Nanda OBE, Chief Executive, Metropolitan Thames Valley Housing *"Simon Fanshawe opens space to rethink diversity and inclusion efforts from first principle, I predict readers will find themselves in equally vehement agreement and disagreement with different parts of this work, but ultimately emerge feeling enriched by its many provocations." * Kenji Yoshino, Chief Justice Earl Warren Professor of Constitutional Law, NYU School of Law and Faculty Director, Center for Diversity, Inclusion, and Belonging *Table of Contents Chapter - 00: Introduction - Who am I and why this book?; Chapter - 01: What is diversity for?; Chapter - 02: Inclusion is not just about being nice to people; Chapter - 03: Diversity is not a minority sport; Chapter - 04: Unconscious bias is an excuse; Chapter - 05: Ditch the superhero; Chapter - 06: Diversity isn’t harder to manage - You only think it is; Chapter - 07: References
£22.49
Kogan Page The Success Factor
Book SynopsisRuth Gotian, based in New Rochelle, New York, is a leadership coach, keynote speaker, educator, and social scientist who researches the most successful people in order to learn about their mindsets and practices. She serves as the Chief Learning Officer and is Assistant Professor of Education in Anesthesiology at Weill Cornell Medicine in New York City, New York. She is the 2021 recipient of the Thinkers50 RADAR Award, making her the world's #1 emerging management thinker. Her work regularly appears in Forbes, Psychology Today, Nature, Scientific American, Academic Medicine, and Harvard Business Review.Trade Review"If success always seems like tomorrow's goal, Ruth Gotian has written the resource for you. Distilling years of research into the world's most successful thinkers and doers into this engaging book, she offers concise and actionable ways to map their habits into your life." * Daniel H. Pink, #1 New York Times Bestselling Author of 'When,' 'Drive' and 'To Sell Is Human' *"The Success Factor is a call to action to anyone who has the passion for success but needs a plan. Backed by research and interviews with the world's most successful people, Ruth Gotian reveals a powerful template for catapulting our own success. This book will be your inspiration and guide." * Benjamin Croft, founder and chairman, World Business & Executive Coach Summit (WBECS) *"Does success seem elusive to you? Ruth Gotian provides each of us with a roadmap to achieve success. Based on years of research, Gotian has identified the secret sauce to optimizing our success and provides us with practical tools to get us there. Your quest for success is a journey, and I highly recommend you bring The Success Factor along as your guide." * Laine Joelson Cohen, Director of Learning, Human Resources, Citi *"Success has never been more beguiling, alluring and elusive. Ruth Gotian cuts away the mystery and delivers an inspiring and practical take on success which will open your eyes to what it really takes to succeed. Filled with remarkable stories, The Success Factor gets to the heart of success." * Stuart Crainer, co-founder, Thinkers50 *"An indispensable guide for leaders who realize that exceptional and continued success depends on their capability of understanding the needs, nurturing and motivating a team of high performers. This book is like a well-equipped gym where you train your muscles and skills to continuously improve on the infinite game of success." * Fabrizio Parini, Member of the Board and former CEO, Lindt Chocolate and Sprüngli Italy *"What do high-achievers have in common? THIS BOOK. That's because peak performers are always searching for a secret sauce that will give them a competitive edge. You'll love the real-life success stories and best practices you can use immediately in your life, career and endeavors. Read it and reap." * Sam Horn, CEO of The Intrigue Agency, author of 'Tongue Fu!' *"The Success Factor is truly a compelling must-read book for anyone who is looking to understand the blueprint for what makes a high achiever and successful leader." * Faisal Pandit, President, Panasonic System Solutions Company of North America *"As someone who advises and mentors many high-achieving graduate students, scientists and health professionals, I'm often struck by their inability to construct a roadmap for success. Building on case studies from diverse fields including sports, science, law and business, The Success Factor offers an important toolkit for that essential first step." * Peter Hotez, MD, PhD, DSc (hon), Dean and Professor, National School of Tropical Medicine, Baylor College of Medicine *"The Success Factor makes success attainable to anyone who wants it and is willing to work. Ruth Gotian has reverse-engineered the path to success, based on her research with extreme high achievers, and offers useful tools and strategies which will give you a giant leap forward on your own path to greatness." * Dorie Clark, author of 'The Long Game' and executive education faculty, Duke University Fuqua School of Business *"By providing a comprehensive path to move anyone, in business or in life, toward their own perception of success, Ruth Gotian's work will undoubtedly have a profound impact on readers. With this recent work, Dr. Gotian answers that question posed to her on that first day at Teachers College, Columbia University 'In what area do you consider yourself a thought leader?'" * Katie Embree, EdD, Vice President for Planning and Strategy and Chief of Staff to the President, Teachers College, Columbia University *"The Success Factor is a transforming book where you find the true stories of high achievers and the foundations of their success. Ruth invested years to find out what their secret is... and her research, perseverance and passion is raising the bar of excellence. Anyone can implement Ruth's ideas and tools and improve their success!" * Darek Lenart, SVP, People and Capability, North America Markets and Strategic Growth Mastercard *"Ruth Gotian sets the record straight on how to take control of your career and reach success. The Success Factor showcases insights and personal stories of high achievers from diverse fields to show-- in a highly personal way-- what works for different people. I gleaned something new from each different vignette. As an advisor and mentor to PhDs and MD-PhDs, I strongly suggest this book as a must-have for them." * Ushma S. Neill, PhD, Vice President, Scientific Education & Training, Memorial Sloan Kettering Cancer Center *"The Success Factor provides a playbook for the strategic pursuit of excellence, elite performance and ultimately success. Using compelling stories, Dr. Gotian provides insights into the commonalities and traits for high achievers and emphasizes the role of mentoring in achieving success." * RC Buford, CEO, San Antonio Spurs, Two-time National Basketball Association (NBA) Executive of the Year *"If you seek a guide to launch you on the path to true meaningful success, read this book. With keen analysis and compelling storytelling, Ruth Gotian unlocks the secrets of success and gives us actionable tools to achieve it." * Sanyin Siang, Thinkers50 #1 Coach & Mentor, and Author of 'The Launch Book' *Table of Contents Chapter - 00: Introduction; Section - ONE: Identifying Success; Chapter - 01: Objective versus Subjective Measures of Success; Chapter - 02: What is success?; Chapter - 03: Success is a Moving Target; Section - TWO: Four Pillars of Optimizing Success; Chapter - 04: Tap into an Intrinsic Motivation; Chapter - 05: Respond to Challenges with Perseverance; Chapter - 06: Cultivate a Solid Foundation; Chapter - 07: Embrace Opportunities for Continuous Learning and Growth; Section - THREE: Optimizing Your Success; Chapter - 08: Finding Your Passion; Chapter - 09: Finding a Mentor; Chapter - 10: Developing Your Mentoring Team; Chapter - 11: Finding Your People; Chapter - 12: Embracing Opportunities to Learn; Chapter - 13: Conclusion
£24.99
Kogan Page Ltd Market Research in Practice
Book SynopsisPaul Hague is based in Manchester, UK and is the founder of B2B International Ltd. Their clients include some of the largest corporations in Europe and the United States. Paul Hague is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such B2B Customer Experience (2018) and The Business Models Handbook (2019).Trade Review"Tactics don't work without a solid strategic foundation. And you only get strategy right working from a good base of market research. This book is that base. Clear. Practical. And everything you need to know to do market research properly." * Mark Ritson, Virtual Marketing Professor *"A concise, engaging and extremely accessible introduction to market research, tools, techniques and issues. This book stands out because of it succinctness, clarity, and brevity. This is a great go-to guide for anyone seeking an introduction to market research." * PR Smith, author and SOSTAC® Planning Founder *"This book presents the rare combination of being comprehensive, authoritative, and eminently readable. It should become the go-to guide for researchers and research buyers seeking to understand the full research process and its many purposes." * C. Frederic John, Principal, Consilience & Consulting LLC, Bronxville New York *Table of Contents Section - ONE: Planning a market research study; Chapter - 01: Introduction; Chapter - 02: Market research design; Chapter - 03: Uses of market research; Section - TWO: Qualitative research; Chapter - 04: Qualitative research; Chapter - 05: Desk research; Chapter - 06: Focus groups; Chapter - 07: Depth interviewing; Chapter - 08: Observation and ethnography; Section - THREE: Quantitative research; Chapter - 09: Quantitative research; Chapter - 10: Sampling and statistics; Chapter - 11: Questionnaire design; Chapter - 12: Face-to-face interviewing; Chapter - 13: Telephone interviewing; Chapter - 14: Self-completion questionnaires; Chapter - 15: Online surveys; Chapter - 16: Data analysis; Section - FOUR: Using market research; Chapter - 17: Using market research to segment markets; Chapter - 18: Using market research to improve a brand position; Chapter - 19: Using market research to improve customer satisfaction and loyalty; Chapter - 20: Using market research to achieve optimum pricing; Chapter - 21: Using market research to enter a new market; Chapter - 22: Using market research to test advertising effectiveness; Chapter - 23: Using market research to launch a new product; Chapter - 24: Reporting; Section - FIVE: The market research industry; Chapter - 25: International market research; Chapter - 26: Research trends; Chapter - 27: Ethics in market research
£35.14
Kogan Page Learning at Speed
Book SynopsisNelson Sivalingam is the CEO and Co-founder of HowNow, a learning platform providing employees with the resources they need, whenever they need them, wherever they are in the world. Cited by Forbes as an edtech company to watch out for, clients include tech unicorns such as GymShark and global enterprises including Mercer, Telefonica, Investec and Deloitte. Based in London, UK, he is a Performance and Development Strategist, a frequent conference speaker and industry writer, and has also been named by KPMG as one of the top Asian Stars in Tech. Trade Review"Your company's speed of learning is your moat and this book is how you build it." * Lauren Cunningham, L&D Manager, Bumble *"This book is exactly what the L&D professional needs right now. It has broken the mould of 'how to' learning books with Nelson applying a unique lens of entrepreneurship and start up strategies. A must have for any 'learningpraneur ' or intrapreneur. This a seminal book of our times." * Rustica Lamb , CEO and Founder, Bloom Learning Technologies *"This book captures sustainable shifts to a more appropriate, effective L&D function, better suited to modern businesses of the today and the future. I am particularly impressed with the author for grabbing the lessons learnt and best bits from the disciplines of marketing, digital agencies and start-ups to bring their speed into the L&D sphere. Taking L&Ders beyond the buzzwords, the author really understands agile, lean and design thinking in a way many L&Ders feel overwhelmed by. With practical suggestions, a myriad of story examples, support to build a new learning ecosystem, and more this book really is a must read for modern L&Ders in business." * Michelle Parry-Slater, Learning and Development Director, Kairos Modern Learning *"In this book, Nelson Sivalingam brings energy, insight and resources from business into the world of L&D. He shows the importance of agility to L&D and gives practical examples of how the function can change to meet the needs of the business and support learning at speed." * Donald H Taylor, Chair, Learning Technologies Conference *Table of Contents Chapter - 00: Introduction - Fastest learner wins; Section - ONE: On your mark; Chapter - 01: Where L&D is going wrong and how Lean can fix it; Chapter - 02: How to think Lean Learning before you do it; Section - TWO: Get set; Chapter - 03: Find the right business problem to solve; Chapter - 04: Create an L&D strategy with the Learning Canvas; Chapter - 05: Build a dynamic learning ecosystem; Chapter - 06: Personalize learning at scale; Chapter - 07: Shape performance in the moments that matter; Chapter - 08: Measure the proof of impact; Section - THREE: Go; Chapter - 09: Start testing with your Minimum Valuable Learning; Chapter - 10: Achieve Learning-Challenge Fit or iterate trying; Chapter - 11: Deliver continuous learning with sprints; Chapter - 12: Scale your learning impact with marketing; Chapter - 13: Conclusion - Always winning
£25.64
Kogan Page The Digital Marketing Handbook
Book SynopsisSimon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.Trade Review"This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer." * Ashley Friedlein, Founder, Econsultancy and Guild *"Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing." * Glen Conybeare, Global President, Reprise Commerce *"The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries. Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. " * Devon S. Perry, CEO Segel Associates *Table of Contents Chapter - 01: How this book works; Chapter - 02: Building a high-converting, beautiful website; Chapter - 03: Optimizing your website to deliver top SEO results; Chapter - 04: Managing paid search for cost-effective results; Chapter - 05: Running display advertising that delivers brand value; Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads; Chapter - 07: Creating content that excites, informs and converts; Chapter - 08: Delivering organic and paid social media that grows your brand; Chapter - 09: Using analytics to interpret and optimize your results to maximize performance; Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications; Chapter - 11: Using e-commerce and retail partners to scale your merchandizing; Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;
£25.64
Kogan Page Ltd Influencing Shopper Decisions
Book SynopsisRebecca Brooks is Founder and CEO of Alter Agents, a marketing analysis and brand management firm and is based in in Pasadena, California. She speaks regularly at Insights and ESOMAR conferences, and writes for Forbes.com, AdAge, Insights Association, Chief Marketer and the American Marketing Association.Devora Rogers is Chief Strategy Officer at Alter Agents and is based in Los Angeles, California. She works with dozens of global brands including Snapchat, Activision, Nespresso, Bose, Schwab and Fortune Brands, and is a regular public speaker at industry events. She gave a TedX talk on the Future of Shopping and Retail.Trade Review"This book is for everyone who wants to understand the psyche of how people are making buying decisions in a rapidly changing world. Rebecca and Devora give you an MBA in a book. It will accelerate your understanding of what works today in influencing shopper decisions, and it will surprise you." * Nadia Bilchik, CNN Editorial Producer and Global Speaker *"Today, consumers have more choices than ever before. If your company wants to keep up (and thrive) in a world transformed by the near-infinite number of online options, read this book." * Dorie Clark, author of 'The Long Game' and Executive Education Faculty, Duke University's Fuqua School of Business *"In Influencing Shopper Decisions, Rebecca and Devora have managed to produce a book that is compelling, evidence-based and tells a great story. It's packed with examples, first-hand experiences and fresh thinking about how the internet has so radically changed our shopping attitudes and behaviour ... and all our mindsets, both as consumers and branding professionals. Their narrative includes a large dose of the real world, and why it is so important to recognise the limitations that blinkered 'brand narcissism' causes for brand owners. Real people don't care about your marketing plans. They only care about how you can help their lives. This book makes a great contribution to the sum of brand knowledge." * Rita Clifton CBE, Global Brand Expert; Former Chair of Interbrand; Portfolio Chair, Board Director and Former Vice Chair at Saatchi & Saatchi *"Building on the latest research in agile neuroscience, Influencing Shopper Decisions clearly explains how consumers make choices about what products and services to purchase and how you can use these insights to build a stronger brand and win more customers." * Jeff DeGraff, Professor and co-author of 'The Innovation Code' and 'The Creative Mindset' *"What the industrial revolution did for agriculture, online shopping has done for retail. And it happened so fast. Choices exploded and we could get lost in a sea of products and services. Thankfully, Influencing Shopper Decisions provides insight from two of the foremost experts in the field. The past, the present and the future are laid out beautifully. You will love this book." * Chester Elton, bestselling coauthor of 'The Carrot Principle', 'Leading with Gratitude' and 'Anxiety at Work' *"If you sell something (and who doesn't?), Rebecca and Devora have studied your category and can help you make sense of the current mindsets of shoppers. From strategies to tactics, these pages are chock-full of actionable ways to reach, serve and delight consumers in our ever-changing world." * Kristi Faulkner, President, WOMENK!ND *"Whether you're a CPG brand marketer, digital media company or small business owner, this book will help you understand the new shopper. I appreciated that it was easy to understand and provided actions businesses could take. Rebecca and Devora coach you through keeping your brand relevant." * Marshall Goldsmith, new member of the Thinkers50 Hall of Fame and the only two-time Thinkers50 #1 Leadership Thinker in the World *"If you are serious about customer experience, then read this book to get inside your customer's head and understand how they truly think about making a purchase. When you understand 'how' a customer buys, you can develop a better CX strategy to elevate your business and brand." * Shane Green, CX Consultant and author of 'Culture Hacker' *"First and foremost, you must know what your customers want and expect. This is the guide to understanding how your customers think, how they buy and what influences them. Read this before your competition does." * Shep Hyken, Customer Experience Expert and Author of 'I’ll Be Back: How to Get Customers to Come Back Again & Again' *"Online shopping has stripped away loyalty and brand fidelity. Influencing Shopper Decisions provides the most updated shopper journey insights today. It exposes all of us for the kind of shoppers we've become and how we've screwed with corporate marketing mentalities." * Charlene Li, New York Times Bestselling Author of 'The Disruption Mindset'; founder of Altimeter *"In Influencing Shopper Decisions, Brooks and Rogers blow the roof off traditional, narcissistic brand standards and research methods. Now is the time to think like a Mindful Marketer and DIAL into your buyer's true beliefs and values. Want to be a modern, mindful marketer? Follow their lead." * Lisa Nirell, Author, CMO Whisperer, 100 Coaches Member and Livestream Host *"Researchers Rebecca Brooks and Devora Rogers bring an unparalleled understanding of the shopper mindset and the keys to unlocking it. No matter what kind of business professional you are, you must read this book to stay current with the market. Nobody explains the nature of the new shopper, and how to reach them, like these two experts do." * Peter Shankman, Bestselling Author of 'Faster Than Normal: Unlocking the Gifts of the ADHD Brain' and 'Zombie Loyalists: Using Great Service to Create Rabid Fans' *Table of Contents Chapter - 00: Foreword by Lisa Bodell; Chapter - 00: Acknowledgments Chapter - 00: List of figures; Chapter - 00: List of tables; Chapter - 01: Redefining the shopper journey for the first time; Chapter - 02: The hidden danger of brand narcissism; Chapter - 03: The age of shopper promiscuity; Chapter - 04: The shopper DIAL; Chapter - 05: Source usage: A new metric for changing shopper behavior; Chapter - 06: Net influence: Revealing the true ROI; Chapter - 07: Other new metrics for guiding decision making; Chapter - 08: Redefining brand tracking; Chapter - 09: Unlocking hidden shopper insights through agile neuroscience; Chapter - 10: The evolution of shopper values; Chapter - 11: The Covid inflection point; Chapter - 12: Strategies for change; Chapter - 13: Index
£24.99
Kogan Page Remote Workplace Culture
Book SynopsisSean O'Meara is a public relations and user experience consultant from Nottinghamshire, England. He founded the 'remote-first' digital communications consultancy Essential Content in 2015 and has more than 15 years' experience of working remotely. He lives in Stockport, Greater Manchester, UK.Professor Sir Cary Cooper is the 50th Anniversary Professor of Organizational Psychology and Health at the ALLIANCE Manchester Business School, University of Manchester, UK and was President of the Chartered Institute of Personnel and Development (CIPD). Based in Macclesfield, UK, he is also the Chair of the National Forum for Health and Wellbeing at Work.Trade Review"Prior to COVID-19, flexible working was, to most people, a largely theoretical construct that applied to a very limited number of employees in specific circumstances. That all changed very quickly and now most people in jobs that can be done remotely, have experienced some form of flexible working. As we now move into a more defined state of 'hybrid working', this excellent book provides meaningful and actionable insights into the challenges, opportunities and potential pitfalls that lie ahead. I thoroughly recommend it to anyone dealing with this issue in their workplace." * David Roomes, Chief Medical Officer, Rolls-Royce plc. *"Remote Workplace Culture is spot-on for the new world of work! This cutting-edge contribution for human resource professionals and hybrid-working professionals is a rich resource to address all aspects of the human side of working, achieving, and contributing to make an impact... without burning out and whilst staying healthy." * James Campbell Quick, Professor Emeritus, The University of Texas at Arlington *"This is vintage stuff from Sir Cary Cooper and Sean O'Meara. Rich with examples and reassuring in its tone, they navigate an exciting new world of change and opportunity. This is essential reading for anyone interested in tomorrow." * Chris Lewis, CEO & Chairman of LewisPR *"Covid-19 has shaken up the world of work and of the workplace for many people. This book is invaluable for employers and employees alike as we navigate how and where we work and our life-work balances of the future. Fascinating, timely, informative and highly readable." * Rita Gardner, CEO, Academy for the Social Sciences *Table of Contents Chapter - 00: Introduction; Chapter - 01: The new normal; Chapter - 02: It’s not just where we work, it’s how we work; Chapter - 03: Recruitment, onboarding and retention; Chapter - 04: Social impact; Chapter - 05: Work–life integration; Chapter - 06: Wellbeing, environment, inclusion and belonging; Chapter - 07: Remote by design - A case study; Chapter - 08: Remote culture tools, hacks and techniques; Chapter - 09: Rules and etiquette; Chapter - 10: A hybrid future - Balancing physical and virtual culture; Chapter - 11: Conclusion; Chapter - 12: References;
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