Description
Book SynopsisSimon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of
Digital Marketing Strategy, also published by Kogan Page.
Trade Review"This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer." * Ashley Friedlein, Founder, Econsultancy and Guild *
"Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing." * Glen Conybeare, Global President, Reprise Commerce *
"
The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries.
Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. " * Devon S. Perry, CEO Segel Associates *
Table of Contents
- Chapter - 01: How this book works;
- Chapter - 02: Building a high-converting, beautiful website;
- Chapter - 03: Optimizing your website to deliver top SEO results;
- Chapter - 04: Managing paid search for cost-effective results;
- Chapter - 05: Running display advertising that delivers brand value;
- Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads;
- Chapter - 07: Creating content that excites, informs and converts;
- Chapter - 08: Delivering organic and paid social media that grows your brand;
- Chapter - 09: Using analytics to interpret and optimize your results to maximize performance;
- Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications;
- Chapter - 11: Using e-commerce and retail partners to scale your merchandizing;
- Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;
