Description
Book SynopsisFiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page.
Fiona Talbot is based in Chester, UK.
Trade Review"The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'!" * Fabian Schneider, Managing Director, W.Ulrich GmbH, Germany *
"We today are living in 'the attention economy', whether it be with your own teammates in companies, whether it be with your customers, your consumers or even your family. Having the ability to write with clarity in a compelling way that puts across your point of view and adds value to a piece of communication, is incredibly difficult. So to be equipped with the right tools to help people be more succinct and impactful is hugely important in today's world. This book goes a long way in contributing towards that." * Richard Lawrence, Founder, Innovatr, South Africa *
"As a build from Fiona's previous books, this one deep dives into subjects that are highly relevant when we consider the impact of our written communication today and for the future. I love the references to 'power words' which bring our messaging to life, along with the reminder of 'staying authentic', 'build your own brand' and 'show your inner marketer!' There is something for everyone in this book, from early to experienced career, and it's all incredibly relevant within a global organisation." * Julie Brookfield, Head of People, GBG PLC, UK *
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Business writing today;
- Chapter - 02: Why are you writing?;
- Chapter - 03: It’s crucial to connect at every stage of your career;
- Chapter - 04: Quality matters;
- Chapter - 05: Telling your story through social media;
- Chapter - 06: Standard or variant English – and changing punctuation and grammar;
- Chapter - 07: Writing globally ? Or in multinational teams?;
- Chapter - 08: Email and instant messaging;
- Chapter - 09: Practical conventions and common confusions;
- Chapter - 10: Look to the future;
- Chapter - 11: Conclusion: what will you do differently – and better?;
