Business and Management Books

Book SynopsisTell your story, change your lifeThink about people who are paid to speak at events. They're all celebrities, former politicians, or award-winning experts in their fields, right? Wrong. The truth is that every year, thousands of ordinary people generate five- and even six-figure incomes—just from speaking. And you can too.With the right know-how, anyone can harness the power of their own story to carve out a lucrative speaking career. Listen in as veteran speaking agent James Marshall Reilly shares insider knowledge and tells compelling stories about dozens of successful speakers. Packed with clearly defined strategies and techniques, this book offers the tips and information you'll need to be well positioned for success as a paid speaker, including how to:Identify, hone, and frame your personal story—or message—so other people will pay to hear itCreate compelling marketing materials and get an agentWork with that agent to develop a personal brand and own your nicheIncrease your speaking fees over time, interact with audiences, and handle failureUse paid speeches to sell an idea, attract customers, build your profile, and generate revenue for your business or nonprofitOne Great Speech is the only resource written by an insider that details the ins and outs of the paid speaking industry. It is the essential blueprint for finding that one great speech that will lead you to speaking success.Trade Review"Readers will be drawn in to the well-organized and conversational style of the book...Reilly delivers hope that these people can join others in the accessible speaker's market to grow their brand and personal wealth." - Booklist

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Book SynopsisFinding direction in the wake of tragedy can be daunting but it is possible to transform pain into purpose. The Gift is a moving account of an inspirational journey. Zareen Ahmed's extraordinary story shows that it is possible to harness heartbreak into a force for global good and social change. A personal tragedy drove Zareen to channel her grief and invest her energy in social entrepreneurship that has made a difference to so many lives. Zareen's inspirational story of resilience, faith and determination will help you: Discover how personal adversity can become a catalyst for positive global impact Learn how to establish and run a successful social enterprise Recognise the power of perseverance and faith in overcoming challenges Understand how to foster a purpose-driven brand that resonates with your target audience Realise the transformative pote

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Book Synopsis‘This enjoyable book could bring about profound change’ Professor Steve Peters author of The Chimp ParadoxARE YOU WRESTLING WITH A PIG OF A PROBLEM?Pig Wrestling is a simple story with a powerful message. Read it in under an hour, and you’ll be ready to tackle any type of sticky situation in work or life.Meet a stressed Young Manager, whose teams are at each other’s throats. At his local coffee bar he shares his frustrations with his barista – who turns out to be more than he seems.It’s the start of a journey into Pig Wrestling – a process that can be used to resolve any seemingly impossible problem. By reframing the issue we can all create change, whenever and wherever we need it most.Developed out of the authors’ work in elite sports and business – including Manchester City, Olympic champion Jessica Ennis-Hill and the England Cricket team – this instantly memorable story will help you thrive in complex and messy times.Trade ReviewA truly novel approach to solving many of life’s problems... This enjoyable book could bring about profound change * Professor Steve Peters, author of The Chimp Paradox *Accessible, fascinating, memorable * Matthew Syed, author of Bounce and Black Box Thinking *Whether you are trying to win Olympic gold or manage the demands of being a busy Mum, we can all find ourselves wrestling with challenging situations. Pig Wrestling is quick to grasp and easy to apply… it has made a profound difference to the way I think in sport and in life * Jessica Ennis-Hill *Never wrestle with a pig. You get dirty, and besides, the pig likes it * George Bernard Shaw *

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisPorchlight Bestseller - Business Looking for a competitive advantage that will set you apart from your colleagues and competition and take your sales game to the next level? Learn how sales champions win new business. Learn how they Ace It!With increased technological disruption and competitive pressure straining even the most established client relationships, generating new business revenue is more important than ever. Unfortunately, many salespeople are ill-equipped to make the vital transition from a more reactive account management style to a mindset that puts acquiring new customers at the center of their sales success. In Ace It!, iHeartMedia New York president Bernie Weiss provides a practical and accessible ten-step approach to selling that covers the whole sales journey, from finding prospects all the way to the start of new, and hopefully long-term, client relationships. Whether you’re a sales novice who has recently switched careers, a recent college graduate just starting a sales job, a sales veteran in need of a boost to jumpstart a plateaued career, or a sales manager looking for an accessible guide to help train new hires to produce significant new revenue quickly, Weiss’s book gives you the tools you need to sell more and sell better. Filled with proven, real-world techniques and scripts easily applied to any real-world sales situation, Ace It! shows you how to become a new business star who consistently beats budget even in today’s challenging and fast-changing marketplace.

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Book SynopsisWith Baby Boomers working past the age of retirement and the arrival of Gen Z, we are seeing for the first time in history four — sometimes five — generations working alongside each other. As a result, organizations are experiencing the X-Y-Z Divide Syndrome, where generational diversity is seen as a negative element, making it difficult to build and maintain a happy and productive workplace. Baby Boomers, Gen X, Millennials and Gen Z have different mindsets, expectations and communication styles, yet they have one thing in common: they ALL feel misunderstood. Being aware of each other’s needs, challenges, viewpoints, strengths — even fears, is key to unlocking the power of intergenerational collaboration. Unlike most management books, Reframing Generational Stereotypes uses stories to reveal the origins of workplace conflicts, provide groundbreaking strategies to address them, and share first account best practices from leading global organizations. Whether you are a business leader, HR professional, employee, educator, student, or the founder or heir of a family business, this is a book you must read. Table of ContentsNote from the Author Introduction AcknowledgmentsForeword About the Author Part 1 How Effectively Leading a Multigenerational Workforce Became a Business Priority Chapter 1: Why This Book is REALLY Important – A Gen X Story Chapter 2: The Strategic Importance of Talent Chapter 3: The Millennial Impact Chapter 4: The Google Phenomenon Chapter 5: Life Careerism Chapter 6: The Rise of Gen Z • The Disruption of Higher Education • The Quest for Purpose Chapter 7: Ethical Consumerism Chapter 8: The Important Role of Today’s Youth Chapter 9: A Limited Window of Opportunity Chapter 10: The Rise of Generational Diversity Part 2 The Multigenerational Workforce — From Baby Boomers to Gen Z Chapter 11: The Truth Behind Intergenerational Conflicts Chapter 12: Are Baby Boomers and Millennials Really That Different? Chapter 13: Let’s Talk About Stereotypes Chapter 14: The Evolution of the Workplace From 1970s to 2020s • A Day in the Life of a Young Baby Boomer• A Day in the Life of a Young Gen X • Millennials and the Workplace Revolution • Gen Z and the Post-Covid-19 Workplace Chapter 15: The Opposing Definition of Respect Chapter 16: How Parenting Styles Affect Workplace Leadership • Baby Boomers and Authoritarian Parents • Gen X and Uninvolved Parents • Millennials and “Helicopter Parents”• Gen Z and “Stealth Fighter Parents”Chapter 17: Fears and Concerns of the Multigenerational Workforce Chapter 18: Benefits of Harmonizing a Multigenerational Workforce and What You Risk if You Don’tChapter 19: Covid-19 and the New Normal Part 3 Winning Strategies and Initiatives to Harness the Power of Intergenerational Collaboration Introduction Chapter 20: Recognize, Understand, Embrace and Celebrate Generational Diversity• The Importance of Cross-Generational Awareness • Generational Awareness Sessions• Workshops • Coaching • Sharing Platforms • Round Tables and Peer Groups • Team-Bonding Activities • Shared WorkspacesChapter 21: Use Collaborative Decision-Making to Create Winning Multigenerational Teams Chapter 22: Shift the Mindset of Your Senior Leaders Chapter 23: Don’t Underestimate the Importance of Manager–Employee Relationships Chapter 24: Choose Your Leaders Wisely and Hold Them Accountable Chapter 25: Prepare the Young Generation for Leadership • Don’t Mold Them — Help Them Uncover Their True Potential • Empower Them and Make Them Feel Safe • Offer a Multi-Dimensional Path to Leadership • Give Them Exposure and Allow Them to Make an Impact — From Shadow Boards to Leadership and Impact Challenges Chapter 26: Encourage a Learning Exchange: Two-Way Mentoring, Reverse Mentoring and Other Initiatives Chapter 27: Advocate and Practice Life-long Learning Chapter 28: Intergenerational Collaboration: The Key to Family Business Succession Chapter 29: Now It’s Up To You!References Index

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Book SynopsisColquitt, LePine, and Wesson's, Organizational Behavior continues to offer a novel approach that uses an integrative model to illustrate how individual, team, leader, and organizational factors shape employee attitudesand how those attitudes impact job performance and organizational commitment. This model reminds students where they are, where they''ve been, and where they''re going while elevating two topics that receive less coverage in other books: job performance and organizational commitment. The text also continues to include features that encourage students to see OB concepts playing out all around them, such as OB on Screen, OB at the Bookstore, and OB Assessments.

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Book SynopsisThe Success Secrets of a Stock Market LegendJesse Livermore was a loner, an individualist-and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: Reading market and stock behaviors Analyzing leading sectors Market timing Money management Emotional control In this new edition of that classic, trader and top Livermore expert Richard Smitten sheds new light on Jesse Livermore's philosophy and methods. Drawing on Livermore's private papers and interviews with his family, Smitten provides priceless insights into the Livermore trading formula, along with tips on how to combine it with contemporary charting techniques. Also included is the Liv

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Book SynopsisThere''s nothing more critical to your success than your ability to stand out as a uniquely qualified, valuable, appealing individual -- someone whom other people really want to work with, work for, know, and help. Make Yourself Unforgettable takes an in-depth look at the 10 essential elements of being unforgettable, and gives you a clear-cut step-by-step guide for developing and embodying them. In this dynamic book, you''ll learn the secrets of the Dale Carnegie Class-Act System: - The six steps to managing communication problems honestly, effectively, and unforgettably. - Four unsuspecting stumbling blocks to completely ethical behavior, and how to avoid them. - A new way to understand and exude confidence. - The five key social skills that identify someone as a class act. - How to neutralize and even prevent fear and anxiety -- in yourself and in the people around you. - Resiliency builders that will hone and strengthen your ability to bounce back from adversity. Once you discover e

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Book SynopsisNominated as one of the 2019 Thinkers50 Radar groupResearch shows that self-awareness is the meta-skill of the 21st century – the foundation for high performance, smart choices, and lasting relationships. Unfortunately, we are remarkably poor judges of ourselves and how we come across, and it’s rare to get candid, objective feedback from colleagues, employees, and even friends and family. We can ALL learn to be more self-aware.Integrating hundreds of studies with her own research and work in the Fortune 500 world, organizational psychologist Dr Tasha Eurich shatters conventional assumptions about what it takes to truly know ourselves – like why introspection isn’t a bullet train to insight, how experience is the enemy of self-knowledge, and just how far others will go to avoid telling us the truth about ourselves. Through stories of people who’ve made dramatic self-awareness gains, she offers surprising secrets, techniques and strategies to help readers do the same – and therefore improve their work performance, career satisfaction, leadership potential, relationships, and more.At a time when self-awareness matters more than ever, Insight is the essential playbook for surviving and thriving in an unaware world.Trade ReviewFascinating science about self insight . . . Buy a copy for yourself and buy another to leave, anonymously, on your boss's desk. -- Chip Heath, bestselling co-author of Switch and DecisiveUsing her own experiences and the results of a great deal of research, Eurich brings focus to how we might reach real insight – the kind that transforms us and our relationships with those we work with. -- Ed Catmull, president of Pixar Animation Studios and Walt Disney Animation Studios, and New York Times bestselling author of Creativity, IncAs an executive coach for almost four decades, I have seen firsthand how important it is for leaders to be self-aware. Tasha Eurich’s Insight lives up to its title, offering effective tools for leaders to gain this critical perspective. -- Marshall Goldsmith, executive coach, business educator and New York Times-bestselling author, ranked the number one leadership thinker in the world by Thinkers50Groundbreaking and thought-provoking book . . . It’s the book I wish I’d had when starting out in business and the book I’d recommend to anyone who wants to cultivate the kind of self-knowledge that is the bedrock of personal and professional success. Very insightful indeed! -- Alan Mulally, retired CEO of Boeing Commercial Airplanes and the Ford Motor CompanyA fascinating read. * Guardian *Tasha Eurich suggests groundbreaking strategies and tips for seeing ourselves clearly. This book is a powerful resource for anyone seeking to live a happier, more successful life. -- Gretchen Rubin, New York Times bestselling author of The Happiness ProjectTable of ContentsChapter - 1: The Meta-Skill of the Twenty-First Century Unit - 1: Part One: Roadblocks And Building Blocks Chapter - 2: The Anatomy of Self-Awareness: The Seven Pillars of Insight Chapter - 3: Blindspots: The Invisible Inner Roadblocks to Insight Chapter - 4: The Cult of Self: The Sinister Societal Roadblock to Insight Unit - 2: Part Two: Internal Self-Awareness-Myths And Truths Chapter - 5: Thinking Isn't Knowing: The Four Follies of Introspection Chapter - 6: Internal Self-Awareness Tools That Really Work Unit - 3: Part Three: External Self-Awareness-Myths And Truths Chapter - 7: The Truth We Rarely Hear: From Mirror to Prism Chapter - 8: Receiving, Reflecting On, and Responding to Difficult or Surprising Feedback Chapter - 9: How Leaders Build Self-Aware Teams and Organizations Chapter - 10: Surviving and Thriving in a Delusional World Section - i: Appendices Acknowledgements - ii: Acknowledgements Section - iii: Notes Index - iv: Index

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Book SynopsisConsumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.  The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0. Table of ContentsPART ONE: INTRODUCTION Chapter 1: Consumer Behavior and Marketing Strategy PART TWO: EXTERNAL INFLUENCES Chapter Two: Cross-Cultural Variations in Consumer Behavior Chapter Three: The Changing American Society: Values Chapter Four: The Changing American Society: Demographics and Social Stratification Chapter Five: The Changing American Society: Subcultures Chapter Six: The American Society: Families and Households Chapter Seven: Group Influences on Consumer Behavior Part Two Cases: Cases 2–1 through 2–8 PART THREE: INTERNAL INFLUENCES Chapter Eight: Perception Chapter Nine: Learning, Memory, and Product Positioning Chapter Ten: Motivation, Personality, and Emotion Chapter Eleven: Attitudes and Influencing Attitudes Chapter Twelve: Self-Concept and Lifestyle Part Three Cases: Cases 3–1 through 3–9 PART FOUR: CONSUMER DECISION PROCESS Chapter Thirteen: Situational Influences Chapter Fourteen: Consumer Decision Process and Problem Recognition Chapter Fifteen: Information Search Chapter Sixteen: Alternative Evaluation and Selection Chapter Seventeen: Outlet Selection and Purchase Chapter Eighteen: Post Purchase Processes, Customer Satisfaction, and Customer Commitment Part Four Cases: Cases 4–1 through 4–8 PART FIVE: ORGANIZATIONS AS CONSUMERS Chapter Nineteen: Organizational Buyer Behavior Part Five Cases: Cases 5–1 and 5–2 PART SIX: COSUMER BEHAVIOR AND MARKETING REGULATION Chapter Twenty: Marketing Regulation and Consumer Behavior Part Six Cases: Cases 6–1 and 6–2 APPENDIX A: Consumer Research Methods APPENDIX B: Consumer Behavior Audit

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Book SynopsisProfit through good times and bad with a resilient, diversified portfolioThe Intelligent Asset Allocator has helped thousands of people like you build wealth through carefully diversified portfolios. Now, with global markets in constant flux, balancing risk and reward is more critical than ever. Self-taught investor William Bernstein offers no gimmicks, inside secrets, or magic solutionsâjust the facts about investing and calm, smart advice on how to build and manage a portfolio designed for the long run. This is all you need, despite claims of the advisors and pundits looking to profit from your hard-earned money. This easy-to-understand guide provides everything you need, including:* The basics of financeâhistorical, psychological, and institutional* Time-tested strategies for improving the risk/reward ratio* Ways to sharpen your focus to improve portfolio managementBernstein walks you through the fundamentals of importTable of ContentsPreface to the Paperback Edition Preface to the Hardcover Edition Introduction1. General Considerations 2. Risk and Return 3. The Behavior of Multiple-Asset Portfolios4. The Behavior of Real-World Portfolios5. Optimal Asset Allocations6. Market Efficiency7. Odds and Ends8. Implementing Your Asset Allocation Strategy9. Investment Resources Appendix A: Becoming Your Own Portfolio Analyst Appendix B: Correlation Coefficients Among Asset Classes Glossary

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Book SynopsisWhether you re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors.Table of ContentsForeword xi Acknowledgments xiii About the Author xv PART ONE Being All That You Can Be 1 INTRODUCTION The Very Best Job in the World 3 CHAPTER 1 Getting to the Next Level 13 CHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23 CHAPTER 3 Becoming a Five-Star Business Genius 31 PART TWO Stage One: Infancy 41 CHAPTER 4 The Supremacy of Selling 43 CHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67 CHAPTER 6 Mastering the Copy Side of Selling 91 CHAPTER 7 Secondary—Yet Important—Priorities for Stage One Businesses 109 CHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121 PART THREE Stage Two: Childhood 129 CHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome 131 CHAPTER 10 Innovation—the Key to Second-Stage Growth 147 CHAPTER 11 Speed: Putting Ready, Fire, Aim into Your Business 167 CHAPTER 12 Getting Ready 181 CHAPTER 13 What Are You Waiting For? Start Firing Already! 195 CHAPTER 14 Aiming the Product 205 CHAPTER 15 Aiming the Marketing, Part 1: A Quick Crash Course 219 CHAPTER 16 Aiming the Marketing, Part 2: Understanding the Buying Frenzy 239 CHAPTER 17 Ready, Fire, Aim in Action 259 CHAPTER 18 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur 271 PART FOUR Stage Three: Adolescence 279 CHAPTER 19 Making the Stage Three Transformation 281 CHAPTER 20 Changing into a Corporate Leader 295 CHAPTER 21 Filling Your Stage Three Business with Stars and Superstars 307 CHAPTER 22 Bottlenecks, Bureaucracy, and Politics 321 CHAPTER 23 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur 333 PART FIVE Stage Four: Adulthood 339 CHAPTER 24 The Last Big Change 341 CHAPTER 25 Acting as Your Company's Main Investor 349 Afterword 357 Notes 361 Index 365

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Book SynopsisToday, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students learn, our digital support package with Connect and SmartBook 2.0 have also received extensive innovative updates!  Contains Ethical, Global and Digital/Social Media Perspectives throughout Explores changes in media consumption patterns and the implications of these changes for IMC strategies and tactics.??? Extensive discussion around challenges facing traditional media such as television, magazines, newspapers, and radio as they compete against digital media. Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. McGraw Hill's CTable of ContentsPART ONE: INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS Chapter 1: An Introduction to Integrated Marketing Communications Chapter 2: The Role of IMC in the Marketing Process  PART TWO: INTEGRATED MARKETING COMMUNICATIONS PROGRAM SITUATION ANALYSIS Chapter 3: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Chapter 4: Perspectives on Consumer Behavior PART THREE: ANALYZING THE COMMUNICATION PROCESS Chapter 5: The Communication Process  Chapter 6: Source, Message, and Channel Factors  PART FOUR: OBJECTIVES AND BUDGETING FOR INTEGRATED MARKETING COMMUNICATIONS PROGRAMS Chapter 7: Establishing Objectives and Budgeting for the Promotional Program  PART FIVE: DEVELOPING THE INTEGRATED MARKETING COMMUNICATIONS PROGRAM Chapter 8: Creative Strategy: Planning and Development  Chapter 9: Creative Strategy: Implementation and Evaluation  Chapter 10: Media Planning and Strategy  Chapter 11: Evaluation of Media: Television and Radio  Chapter 12: Evaluation of Media: Magazines and Newspapers  Chapter 13: Support Media Chapter 14: Direct Marketing Chapter 15: The Internet: Digital and Social Media Chapter 16: Sales Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising  PART SIX: MONITORING, EVALUATION, AND CONTROL Chapter 18: Measuring the Effectiveness of the Promotional Program  PART SEVEN: SPECIAL TOPICS AND PERSPECTIVES Chapter 19: International Advertising and Promotion  Chapter 20: Regulation of Advertising and Promotion Chapter 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion  Chapter 22: Personal Selling (Online Only)

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Book SynopsisThe incredible story of a Wall Street banker who went to China with $400,000,000 and learned the hard way how (not) to do business there . . . In the early nineties, China finally opened for business and Wall Street wanted in on the act. When the investment bankers arrived from New York with their Harvard MBAs, pinstripes and tasselled loafers, ready to negotiate with the Old Cadres, the stage was set for collision. This is the true story of a tough Wall Street banker who came to China looking for glory. He teamed up with an ex-Red Guard and a Mandarin-speaking Englishman. Together, they raised over $400,000,000 and bought up factories all over China. Only as they watched those millions slide towards the abyss did they start to understand that China really doesn't play by anyone else's rules. Tim Clissold was there at the beginning of China's transformation and he's still there, doing business. In this new edition of his hugely successful book he describes just how much - and how little - has changed in China since his story began.Trade ReviewNo business history can ever have been such an enjoyable read as this. Any visiting businessman should be obliged to buy a copy before boarding the plane. -- Chris PattenEvery foreign company in China should arm its executives with a copy of this shocking, funny and culturally sympathetic account of the perils of doing business in the Wild West. * Economist *It's got big money, charismatic capitalists, Communist apparatchiks, crime and mysterious disappearances . . . [but] it's not just a novel - it's true. * Daily Telegraph *An instant classic. * Time *

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Book SynopsisThe publication of What They Don't Teach You at Harvard Business School in 1984 introduced the world to the Mark H. McCormack street smart, nuggets of wisdom offering accessible insights into how to get ahead in the real world of business. McCormack died in 2003, but his legacy and business philosophy live on. Beyond Harvard celebrates his genius with a collection of new street smarts based on interviews with the people who knew, worked with and were influenced by him - colleagues, clients and competitors alike. From advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, a stellar line-up of contributors from the business, media and sporting worlds show us how a brush with McCormack could change forever the way you do business - and live your life. Learn from the outside-the-box thinking that encouraged a nervous Wimbledon committee to sign up to IMG-style merchandising; why it pays to hold your nerve when you reach a negotiating impasse; how the rituals and routines of the sporting world can work in business too, and even how re-using incoming paperclips or keeping 3x5 notecards to hand can contribute to success. Beyond Harvard is both an affectionate testament to the man who invented the sports marketing industry and a worthy successor to the original Harvard book, offering a new generation of street smarts to anyone looking to improve their business understanding and practice.Trade ReviewPraise for Mark H. McCormack: 'The undisputed king of sports marketing * BBC Sport *The most powerful man in sport * Sports Illustrated *He was a genius when it comes to sports marketing -- Tiger WoodsHis legacy is international sport as we know it -- European PGA Tour chief Ken Schofield

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Book SynopsisThe Go-To Option-Selling Guide--Updated for Today's Manic MarketsInvesting today is more complicated and unpredictablethan ever before. The strategy of buy-and-hold has been replaced by buy-and-hope. Trying to grow your assets means worrying about how the next geopolitical crisis or government announcement will affect your portfolio. In an age of stunted economics and uncertain interest rates, attempting to guess market direction can seem futile.The good news is, you don't have to anymore. There isa better way to invest. It's time to borrow a page fromthe pros and radically change your entire philosophy to building a solid, high-yielding portfolio.The Complete Guide to Option Selling takes you through the process step by step. Updated to help you drawsteady, high profits in an age of skittish markets, thisclassic text covers the ins and outs of: The Fundamentals of Option SellingWhy writing options works so well, what kind of investor Table of ContentsAcknowledgements vIntroduction 1Part I: Selling Options: Why and How it Works 71. The Option Seller’s Secret: Excelling in the World’s Most Underrated (and Undiscovered) Investment Strategy 92. The “Who” of Selling Options: Insights From 30 Yearsin the Options Market 193. Why Aren’t You Selling Options? The Key Advantagesof Option Selling 254. Buying Options Versus Selling Options: Who Wins? 435. O ption Selling on Steroids: An Introductionto Futures Options 616. SPAN Margin: Your Key to High Returns 79Part II: Option Selling Strategy and Risk Control 897. How to Pick the Right Option to Sell: Lessons Learnedfrom Three Decades in the Field 918. The Use and Abuse of Spreads: How to Keep Themfrom Taking Your Money 1199. Recommended Spreads: The Few and the Proud:Spread Strategies That Really Work for the Individual Investor 14110. The Best Option-Selling Strategy Ever:The Ratio Credit Spread 15911. Option-Selling Mechanics: Quick Tips on Liquidity, Timing,Order Placement, Assignment, Limit Moves, and More 16912. Managing Your Option-Selling Risk: Defense WinsChampionships 181Part III: Market Analysis and Option Selling 20313. Fundamentals: The Dirty Little Secret About how MoneyReally Gets Made in Commodities 20514. Key Fundamentals of Select Markets:What to Watch, Where to Find Them 22315. Seasonal Tendencies in Option Selling:A Most Potent Profit Formula 24316. The Best Markets for Seasonal Option Sales: A Primerfor Seasonal Neophytes 26117. Volatility Simplified: All You Need to Know About the Most isunderstood Option Component 28718. How to Structure Your Option-Selling Portfolio: Tipson Building Your Premium Ladder 297Part IV: Getting Started 30719. How to Avoid the Mistakes New Option Sellers Make: Learn Them Here and Save Yourself Time, Money, and Headaches 30920. Finding a Good Broker or Money Manager: The Best Trading Decision You’ll Ever Make is Choosing the Right Professional 31921. Option Selling as an Investment: Frequently Asked Questions 33122. Pulling It All Together: A Quick Review of What YouHave Learned 343References and Resources 351Index 355About the Authors 362

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Book SynopsisTable of ContentsForeword Preface Introduction Chapter 1: Persuasion Chapter 2: The Power of "You" Chapter 3: The Art of Telling Your Story Chapter 4: The Story Arc Chapter 5: The 12 Flow Structures Chapter 6: No Second Chance for a First Impression Chapter 7: Beginning, Middle, and End Chapter 8: Finishing Touches: Internal Linkages Chapter 9: Finishing Touches: External Linkages Chapter 10: The Science of Designing Your Slides Chapter 11: Designing Your Text Chapter 12: Designing Your Numbers Chapter 13: Visual Storytelling Chapter 14: Five Graphic Continuity Techniques Chapter 15: Animating Your Graphics Chapter 16: The Virtual Presentation Coda: Ending with the Beginning Endnotes Appendix A: Video Links Acknowledgments About the Author Index

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Book SynopsisBecome financially independent as fast as possible.

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Book SynopsisManaging Hospitality Organizations: Achieving Excellence in the Guest Experience, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today's ultracompetitive environment. Included with this title: LMS Cartridge: Import this title's instructor resources into your school's learning management system (LMS) and save time. Don't use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

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Book SynopsisWhen something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? What about morale? Or should they go for process improvements first? They pick the problem to work on and, depending on whether their plan makes sense, one of two things happens.Table of ContentsEditor’s Note, by Warren Bennis xiii Foreword, by Michael C. Jensen xvii Authors’ Note xxi Introduction: The Power of Rewriting the Future xxv Part I: The Three Laws in Action 1. Transforming an Impossible Situation 3 2. Where Is the Key to Performance? 31 3. Rewriting a Future That’s Already Written 65 Part II: Rewriting the Future of Leadership 4. With So Many Books on Leadership, Why Are There So Few Leaders? 93 5. The Self-Led Organization 117 Part III: Mastering the Game of Performance 6. Who or What Is Leading Your Life? 143 7. The Path to Mastery 169 8. Breaking the Performance Barrier 199 Epilogue to the Paperback Edition 206 Appendix: The Three Laws of Performance and the Leadership Corollaries 212 Notes 213 Acknowledgments 215 The Authors 219 Index 221

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Book SynopsisThe definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.Table of ContentsAcknowledgments vii About the Authors ix Introduction xi Part I A Strong Foundation Chapter 1 Data Visualization: A Primer 2 Part II The Scenarios Chapter 2 Course Metrics Dashboard 38 Chapter 3 Comparing Individual Performance with Peers 48 Chapter 4 What-If Analysis: Wage Increase Ramifications 62 Chapter 5 Executive Sales Dashboard 70 Chapter 6 Ranking by Now, Comparing with Then 80 Chapter 7 Are We on Pace to Reach Our Goals? 92 Chapter 8 Multiple Key Performance Metrics 98 Chapter 9 Power Plant Operations Monitoring 106 Chapter 10 Showing Year-to-Date and Year-over-Year at the Same Time 118 Chapter 11 Premier League Player Performance Metrics 130 Chapter 12 RBS 6 Nations Championship Match Performance Analysis 138 Chapter 13 Web Analytics 146 Chapter 14 Patient History Analysis of Recent Hospital Admissions 156Chapter 15 Hospitality Dashboard for Hotel Management 164 Chapter 16 Sentiment Analysis: Showing Overall Distribution 174 Chapter 17 Showing Sentiment with Net Promoter Score 186 Chapter 18 Server Process Monitoring 202 Chapter 19 Big Mac Index 210 Chapter 20 Complaints Dashboard 224 Chapter 21 Hospital Operating Room Utilization 236 Chapter 22 Showing Rank and Magnitude 246 Chapter 23 Measuring Claims across Multiple Measures and Dimensions 258 Chapter 24 Showing Churn or Turnover 268 Chapter 25 Showing Actual versus Potential Utilization 282 Chapter 26 Health Care Provider Productivity Monitoring 294 Chapter 27 Telecom Operator Executive Dashboard 306 Chapter 28 Economy at a Glance 316 Chapter 29 Call Center 328 Part III Succeeding in the Real World Chapter 30 Want to Engage People? Make Your Dashboards Personal 338 Chapter 31 Visualizing Time 352 Chapter 32 Beware the Dead-End Dashboard 382 Chapter 33 The Allure of Red and Green 390 Chapter 34 The Allure of Pies and Donuts 396 Chapter 35 Clouds and Bubbles 404 Chapter 36 A Journey into the Unknown 410 Glossary 419 Bibliography 423 Index 425

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Book SynopsisTable of Contents1 Introduction to Operations and Supply Chain Management 1 S1 Operational Decision-Making Tools: Decision Analysis 32 2 Quality Management 52 3 Statistical Process Control 106 S3 Operational Decision-Making Tools: Acceptance Sampling 149 4 Product Design 158 5 Service Design 190 6 Processes and Technology 224 7 Capacity and Facilities Design 254 S7 Operational Decision-Making Tools: Facility Location Models 293 8 Human Resources 313 S8 Operational Decision-Making Tools: Work Measurement 345 9 Project Management 362 10 Supply Chain Management Strategy and Design 415 11 Global Supply Chain Procurement and Distribution 445 S11 Operational Decision-Making 12 Forecasting 494 13 Inventory Management 553 S13 Operational Decision-Making Tools: Simulation 590 14 Sales and Operations Planning 606 S14 Operational Decision-Making Tools: Linear Programming 643 15 Resource Planning 676 16 Lean Systems 717 17 Scheduling 750 References 784 Appendix A Normal Curve Areas 785 Appendix B Solutions to Odd Problems 786 Index 792

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisDeborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.Trade ReviewA refreshingly sensible look at an area plagued by hype and mythology * Management Today *Many insights into what it takes to be a successful entrepreneur * Independent *For fans of straight-talking sass and common-sense wisdom * Harper's Bazaar *Common Sense Rules wages a war on business cliches and counters them with the simple truths that she says have guided her decisions * City A.M. *

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Book SynopsisAny business that allows their customers credit terms will invariably run into late or non-payments. This affects cash flow and business viability. However, as the authors show, customers that are solvent will pay some suppliers every month, even if they don't pay everyone. So how do you ensure you are 'first in line' to get paid? This book examines the strategies that work – and those that don't. The authors introduce a simple but highly effective model, the Virtuous Revenue Cycle, that shows readers how to cultivate business relationships that keep the cash flowing. The strategies are highly practical, down to advice on just how to phrase those tricky emails reminding customers to pay up!

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Book SynopsisDesigned for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.Table of ContentsChapter 1: The Roles of Data and Predictive Analytics in BusinessChapter 2: Reasoning with DataChapter 3: Reasoning from Sample to PopulationChapter 4: The Scientific Method: The Gold Standard for Establishing CausalityChapter 5: Linear Regression as a Fundamental Descriptive ToolChapter 6: Correlation vs. Causality in Regression AnalysisChapter 7: Basic Methods for Establishing Causal InferenceChapter 8: Advances Methods for Establishing Causal InferenceChapter 9: Prediction for a Dichotomous VariableChapter 10: Identification and Data Assessment

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Book SynopsisFuture-proof your business today for stronger performance tomorrow The Stress Test Every Business Needs: A Capital Agenda for Confidently Facing Digital Disruption, Difficult Investors, Recessions and Geopolitical Threats provides a comprehensive approach to creating value and flexibility in an increasingly volatile business environment that presents both great risks and opportunities every day. The authors extend the banking stress test concept to a company's Capital Agenda how executives manage capital, execute transactions and apply corporate finance tools to strategic and operational decisions. Having a static Capital Agenda, however appropriate for your current market position, is not enough in today''s uncertain world. Long-term success comes from building resilience into each element and in the way those elements interact. The book uses a broader definition of business stress that includes traditional macroeconomic and geopolitical rTable of ContentsChapter 1 How resilient is your Capital Agenda? 1Jeffrey R. Greene Chapter 2 Do you know the intrinsic value of your company and how to manage it? 17Daniel Burkly Chapter 3 Are you allocating capital across the enterprise to reduce C-suite stress? 33Jeffrey R. Greene Chapter 4 Are your portfolio reviews timely, objective, and thorough? 51Jeffrey R. Greene and JeffWray Chapter 5 Do your acquisitions consistently pay off for shareholders? 65Brian Salsberg Chapter 6 Are you planning and executing divestments for maximum value? 81Paul Hammes and Subin Baral Chapter 7 Do your financing choices support flexibility and efficiency? 101K.C. Brechnitz Chapter 8 How well does working capital management contribute to cash flow and earnings? 113Sven Braun and Steve Payne Chapter 9 Is tax a full partner in building resilience and driving value? 125Bridget Walsh and Erica Lawee Chapter 10 Are strategy, finance, and operations integrated for optimal value creation? 137Sharath Sharma and Daniel Burkly Chapter 11 How can you get the most out of your advisors? 151Giri Varadarajan and Aayush Tulsyan Chapter 12 Can your strategy thrive in a digital world? 169Tony Qui and Glenn Engler Chapter 13 How can you pre-empt activist shareholders? 185Shyam Gidumal Chapter 14 How should you restore a distressed company to health? 199Andrew Wollaston and Donald Featherstone Chapter 15 Will your strategic goals ensure your company reaches its full potential? 217William Achtmeyer and John Trustman Glossary 231 Contributor Biographies 237 About EY 249 Index 251

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Book SynopsisNow, in the long-anticipated Bollinger on Bollinger Bands, John Bollinger himself explains how to use this extraordinary technique to effectively compare price and indicator movements.Table of ContentsPart I In the BeginningChapter 1 IntroductionChapter 2 The Raw MaterialsChapter 3 Time FramesChapter 4 Continuous AdviceChapter 5 Be Your Own MasterPart II The BasicsChapter 6 HistoryChapter 7 ConstructionChapter 8 Bollinger Band IndicatorsChapter 9 StatisticsPart III Bollinger Bands on their OwnChapter 10 Pattern RecognitionChapter 11 Five-Point PatternsChapter 12 W-Type BottomsChapter 13 M-Type TopsChapter 14 Walking the BandsChapter 15 The SqueezeChapter 16 Method I: Volatility BreakoutPart IV Bollinger Bands With IndicatorsChapter 17 Bollinger Bands and IndicatorsChapter 18 Volume IndicatorsChapter 19 Method II: Trend FollowingChapter 20 Method III: ReversalsPart V Advanced TopicsChapter 21 Normalizing IndicatorsChapter 22 Day TradingPart VI Summing Up15 Basic RulesWrapping It UpEndnotesGlossaryBibliographyIndexAbout The Author

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Book SynopsisRobin Sharma believes there are certain skills and attitudes that allow you to rise to extraordinary success. In his powerful new parable, he offers a story designed to help people from all walks of life to achieve great things. Blake DiFranco is down on his luck, trying to make ends meet. His job is unsatisfying, and he is disenchanted with the world around him. One day, an enigmatic family friend offers him a life-altering opportunity: spend a day studying with a mysterious group of teachers and learn the secrets of limitless success. Blake is sceptical, but something compels him to take the opportunity seriously. The next morning, he embarks on a journey to discover the true meaning of the LWT philosophy - Lead Without a Title. He is ushered through the lessons of the four teachers: Anna, a maid who shows him that every job can be done with passion; Ty, a surfer who reminds him how important it is to rise to the riskiest challenges; Jackson, a former CEO who shows him the value of relationships; and Jet, a masseur who proves that greatness begins within. Blake's world changes as the teachers make him realize his own potential to achieve greater things than he'd ever imagined. The book is packed with real-world lessons, catchy aphorisms and inspiring exercises that will help any business person realize extraordinary results. Sharma distils over fifteen years of working with high-performers to deliver real-world strategies and foster a winning mindset. Here are formulas that will build success amidst times of deep change and will help readers to make positive changes both at work and at home.

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Book SynopsisA Wall Street Journal BestsellerA compelling look inside the mind and powerful leadership methods of Americaâs coaching legend, John Wooden "Team spirit, loyalty, enthusiasm, determination. . . . Acquire and keep these traits and success should follow."--Coach John Wooden John Woodenâs goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. Wooden on Leadership explains step-by-step how he pursued and accomplished this goal. Focusing on Woodenâs 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to âœbe at your best when your best is neededâ--and teach your organization to do the same.Praise for Wooden on Leadership:<

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Book SynopsisReveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types.Table of ContentsSection I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.

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Book SynopsisThe 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. The discrete presentation of the theories ensures a well-rounded understanding of each while promoting integrative thinking and facilitating the ability of instructors to skip or rearrange their presentation. The broad selection of theories-from the classics to the cutting edge-ensures that students have a solid foundation with which to begin understanding the relationships between theories.Table of ContentsDivision One: OverviewCh. 1: Launching Your StudyCh. 2: Talk About TheoryCh. 3: Weighing the WordsCh. 4: Mapping the TerritoryDivision Two: Interpersonal CommunicationInterpersonal MessagesCh. 5: Symbolic InteractionismCh. 6: Expectancy Violations TheoryCh. 7: Family Communication Patterns TheoryRelationship DevelopmentCh. 8: Social Penetration TheoryCh. 9: Uncertainty Reduction TheoryCh. 10: Social Information Processing TheoryRelationship MaintenanceCh. 11: Relational Dialectics TheoryCh. 12: Communication Privacy Management TheoryCh. 13: Media Multiplexity TheoryDivision Three: Social Influence PersuasionCh. 14: Social Judgment TheoryCh. 15: Elaboration Likelihood ModelCh. 16: Cognitive Dissonance TheoryPublic RhetoricCh. 17: The RhetoricCh. 18: DramatismCh. 19: Narrative ParadigmDivision Four: Group and Organizational CommunicationGroup CommunicationCh. 20: Functional Perspective on Group Decision-MakingCh. 21: Symbolic Convergence TheoryOrganizational CommunicationCh. 22: Cultural Approach to OrganizationsCh. 23: Communicative Constitution of OrganizationsCh. 24: Critical Theory of Communication in OrganizationsDivision Five: Cultural ContextIntercultural CommunicationCh. 25: Communication Accommodation TheoryCh. 26: Face-Negotiation TheoryCh. 27: Co-Cultural TheoryCh. 28: AfrocentricityGender and CommunicationCh. 29: Feminist Standpoint TheoryCh. 30: Muted Group TheoryDivision Six: Mass CommunicationMedia and CultureCh. 31: Media EcologyCh. 32: Context CollapseCh. 33: SemioticsCh. 34: Cultural StudiesMedia EffectsCh. 35: Uses and GratificationsCh. 36: Cultivation TheoryCh. 37: Agenda-Setting TheoryDivision Seven: IntegrationCh. 38: Common Threads in Comm Theories

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Book SynopsisTable of ContentsPART 1 The Essence of Management Science and Business Analytics1 Introduction 2 Overview of the Analysis Process PART 2 Models for Predictive Analytics3 Classification and Prediction Models for Predictive Analytics 4 Predictive Analytics Based on Traditional Forecasting Methods PART 3 Using Linear Programming to Perform Prescriptive Analytics5 Linear Programming: Basic Concepts6 Linear Programming: Formulation and Applications 7 The Art of Modeling with Spreadsheets 8 What-If Analysis for Linear Programming 9 Network Optimization Problems PART 4 Using Integer or Nonlinear Programming to Perform Prescriptive Analytics10 Integer Programming 11 Nonlinear Programming PART 5 Traditional Uncertainty Models for Performing Predictive or Prescriptive Analytics12 Decision Analysis 13 Queueing Models 14 Computer Simulation: Basic Concepts 15 Computer Simulation with Analytic Solver APPENDIXESA Tips for Using Microsoft Excel for ModelingB Partial Answers to Selected Problems

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Book SynopsisDesigned for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors' emphasis on methods.Table of ContentsChapter 1 Introduction Chapter 2 Product Development Process and Organization Chapter 3 Opportunity Identification Chapter 4 Product Planning Chapter 5 Identifying Customer Needs Chapter 6 Product Specifications Chapter 7 Concept Generation Chapter 8 Concept Selection Chapter 9 Concept Testing Chapter 10 Product Architecture Chapter 11 Industrial Design Chapter 12 Design for Environment Chapter 13 Design for Manufacturing and Supply Chain Chapter 14 Prototyping Chapter 15 Robust Design Chapter 16 Patents and Intellectual Property Chapter 17 Service Design Chapter 18 Product Development Economics Chapter 19 Project Management

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Book SynopsisHold anyone accountable. Master performance discussions. Get RESULTS.Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.PRAISE FOR CRUCIAL ACCOUNTABILITY:"Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People"Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager"The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada"Brilliant strategies for those diffTable of ContentsForeword Preface Acknowledgments Introduction: What Is Crucial Accountability? And Who Cares? Part One: Work on Me FirstWhat to Do Before an Accountability Confrontation Chapter 1: Choose What and If How to Know What Conversation to Hold and If You Should Hold ItChapter 2: Master My Stories How to Get Your Head Right Before Opening Your Mouth Part Two: Create SafetyWhat to Do During an Accountability Conversation Chapter 3: Describe the GapHow to Start an Accountability Conversation Chapter 4: Make It MotivatingHow to Help Others Want to Take Action Chapter 5: Make It EasyHow to Make Keeping Commitments (Almost) Painless Chapter 6: Stay Focused and FlexibleWhat to Do When Others Get Sidetracked,Scream, or Sulk Part Three: Move to ActionWhat to Do After an Accountability Conversation Chapter 7: Agree on a Plan and Follow UpHow to Gain Commitment and Move to Action Chapter 8: Put It All TogetherHow to Solve Big, Sticky, Complicated Problems Chapter 9: The 12 “Yeah-Buts”How to Deal with the Truly Tough Appendix A: Where Do You Stand?A Self-Assessment for Measuring Your Accountability Conversation Skills Appendix B: Six-Source Diagnostic QuestionsThe Six-Source Model Appendix C: When Things Go Right Appendix D: Discussion Questions for Reading Groups Notes Index

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Book SynopsisTable of ContentsMotivation for this book 14 Mindshifts 20 Design thinking for business growth 30 Definition of ecosystems as growth lever 47 Exercise: Start thinking in terms of ecosystems. Now! 72 Ecosystem Strategy 88 Design lenses toolbox 156 Reflection on design thinking for business growth 272 Design thinking for business growth examples 282

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