Description
Book SynopsisDeborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes - and the failures - of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.
As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.
Trade ReviewA refreshingly sensible look at an area plagued by hype and mythology * Management Today *
Many insights into what it takes to be a successful entrepreneur * Independent *
For fans of straight-talking sass and common-sense wisdom * Harper's Bazaar *
Common Sense Rules wages a war on business cliches and counters them with the simple truths that she says have guided her decisions * City A.M. *
