Advertising Books
Taylor & Francis Visual Public Relations
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£41.99
Taylor & Francis Ltd Charity Marketing
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Taylor & Francis The Dynamics of Influencer Marketing
Book SynopsisYouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for fake news? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses
£37.99
Taylor & Francis Ltd Women in PR History
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Taylor & Francis Ltd Digital Marketing
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£147.25
Taylor & Francis Ltd The Rise of Positive Luxury
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£128.25
Taylor & Francis Ltd The Routledge Handbook of Nonprofit Communication
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£185.25
Taylor & Francis Ltd Essentials of Marketing
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£166.25
Taylor & Francis Ltd Essentials of Marketing
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£45.59
Taylor & Francis Ltd MacroSocial Marketing Insights
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Taylor & Francis Ltd Contemporary Consumption Consumers and Marketing Cases from Generations Y and Z
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£128.25
Taylor & Francis Challenging Corporate Social Responsibility
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Taylor & Francis Global Advertising Practice in a Borderless World Routledge Studies in International Business and the World Ec
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Taylor & Francis Advertising and Public Memory
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£38.99
Taylor & Francis Explorations in Critical Studies of Advertising
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Taylor & Francis Experiential Marketing
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£147.25
Taylor & Francis Experiential Marketing
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Taylor & Francis Ltd Marketing Modernity
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Taylor & Francis Ltd Integrated Marketing Communications A Primer
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Taylor & Francis The Routledge Companion to Nonprofit Marketing
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£209.00
Taylor & Francis Qualitative Research Methods in Public Relations and Marketing Communications
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£51.29
Taylor & Francis Gender and Public Relations
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£137.75
Taylor & Francis The Globalization of Advertising
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Taylor & Francis Contemporary Perspectives on Corporate Marketing
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£137.75
Taylor & Francis Ltd Positioning the Brand An Insideout Approach
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£128.25
Taylor & Francis Positioning the Brand An InsideOut Approach
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Taylor & Francis The Routledge Handbook of Critical Public Relations
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£209.00
Taylor & Francis The Undermining of Beliefs in the Autonomy and Rationality of Consumers
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£137.75
Taylor & Francis Explorations in Consumer Culture Theory
Book SynopsisThe literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed â in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory.In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the Trade ReviewThe role of culture in consumption has been long acknowledged, but related research has been fragmented and under-appreciated. This volume, with its impressive line-up of topics and authors, will play a vital role in the development of Consumer Culture Theory as the well-spring from which new and deep understandings of the consumer world are emerging. David Glen Mick, McIntire School of Commerce, University of Virginia (Former Editor JCR, Past President, ACR)Consumer Culture Theory is not a theory. It is much more. It is the future of research about consumers, markets, and business. The settings for the research and reflections presented here are fascinating in and of themselves: DNA testing, home away from home, Wal Mart, Christmas trees, personal trainers, gambling casinos, advertising, dolls, and poetry. But even more stimulating are insights into basic human issues addressed in these chapters. They include: Who am I? Where do I come from? What can I become? What is home? What is family? What is ritual in contemporary consumer society? How does gambling emancipate us from the market? What is Consumer Culture Theory? And how has advertising shaped culture and brought order to the world? This is a book that will fascinate, stimulate, and provoke new ways of seeing the world of the consumer. It is about a very vibrant and fresh perspective on consumption that has emerged in the past three decades and clearly has come of age. Russell Belk Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University (Past President & Fellow, ACR)CCT is AOK. This book brings together some of the most effervescent thinking in Consumer Culture Theory. It is the Sprite of scholarship - refreshing, invigorating and deliciously subversive. Covering everything from Christmas trees to DNA tests, Sherry and Fischer's volume sparkles with smarts and spirit and sugar-rush subversion. Image may be nothing but imagination is everything. Exploring Consumer Culture Theory is intoxicatingly imaginative. Enjoy. Stephen Brown, Prof of Marketing, Ulster University This book is an exploration of new ideas, new topics, new ways of thinking and writing. It will bring bright light and some heat to the debate. Exploring Consumer Culture Theory is an important step forward. Grant McCracken (Industry consultant, author, leading consumer behavior theorist, and anthropologist)This second installment (of what one hopes will be many) of Consumer Culture Theory (CCT) conference papers delivers on CCT's promise of pluralism – in directions, inclusions, articulations, applications, theoretics and poetics. It is a must-read for marketers or social scientists with an eye on consumption. This volume invites and incites. Rita Denny, Founding Partner, Practica Group, LLC Eileen Fischer and John Sherry have put together a fine collection of writings from talented contributors whose insights and deft analyses demonstrate, in a variety of ways, how consumption informs and is informed by meaning-making practice. A delightful read, this work promises to invigorate the already lively field of Consumer Culture Theory by situating culture squarely in the crux of consumer research. Daniel Thomas Cook, Rutgers University, author of The Commodification of Childhood Table of ContentsIntroduction, Explorations in Consumer Culture Theory: What Are We Exploring Now?, Eileen Fischer, and John F. Sherry, Jr., Section One: Forming and Framing, From CCT to CCC: Building Consumer Culture Community, Johanna Moisander, Lisa Penaloza and Anu Valtonen, Theoretical Realism: Culture and Politics in Commercial Imagery, Linda M. Scott, Section Two: Time and Space, Banking on History: Reflections in the Archive Mirror, Barbara Olsen, Dwelling in Mobility: Homemaking Among Mobile Professionals, Fleura Bardhi and Søren Askegaard, Section Three: Setting and Self, Are We There Yet? Coproducing Success and Failure in Personal Training, Eileen Fischer, Cele C. Otnes, Brynn Winegard, Eric Li and Sarah Scarbrough-Wilner, Designer Genes: DNA Testing Services and Consumer Identity, Elizabeth C. Hirschman and Donald Panther-Yates, Section Four: Brands and Images, Allomother as Image and Essence: Animating the American Girl Brand, John F. Sherry, Jr., Stefania Borghini, Mary Ann McGrath, Albert Muñiz, Nina Diamond and Robert V. Kozinets, Engineering a Mainstream Market for Sustainable Practices, Diane M. Martin and John W. Schouten, Section Five: Rites and Games, Tinsel, Trimmings and Tensions: Negotiating a Focal Artifact, Cele C. Otnes, Elizabeth Crosby, Robert Kreuzbauer and Jennifer Ho, Stacking the Deck; Gambling in Film and the Diffusion of Casino Gambling, Ashlee Humphreys, Section Six: Poetry, Living Things, Small Things, John W. Schouten, Heading Home, Consumption Kaddish in Four Koans, John F. Sherry, Jr., Haiku for EATNIKS, Eugene Halton, Imagined (Musical) Experiences: Across Four Centuries, George Zinkhan, Conclusion, Reflections and Revanche, John F. Sherry, Jr. and Eileen Fischer.
£166.25
Taylor & Francis interpretationinsociallifesocialscienceandmarketing
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£175.75
Taylor & Francis Interactive Marketing
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£137.75
Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story
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£156.75
Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story
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Taylor & Francis Demarketing
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£128.25
Taylor & Francis Demarketing
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Taylor & Francis Ltd Outdoor Advertising RLE Advertising Routledge Library Editions Advertising
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£109.25
Taylor & Francis Global Advertising Attitudes and Audiences
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£51.29
Taylor & Francis Marketing without Advertising
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£156.75
Taylor & Francis Managing Communications in a Crisis
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Taylor & Francis Ltd How to Manage a Successful Press Conference
Book SynopsisDespite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the Table of ContentsContents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.
£56.04
Taylor & Francis Excellence in Advertising The IPA Guide to Best Practice Chartered Institute of Marketing Paperback
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£68.39
Taylor & Francis AdValue
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Taylor & Francis Ltd Marketing Communications in Tourism and Hospitality Concepts Strategies and Cases
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Taylor & Francis Ltd Whats in a Name Advertising and the Concept of Brands
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Taylor & Francis Ltd Advertising Promotion and New Media
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Taylor & Francis Ltd Advertising Promotion and New Media
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Taylor & Francis Readings in Advertising Society and Consumer Culture
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£199.50
Taylor & Francis Readings in Advertising Society and Consumer Culture
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£51.29