Advertising Books
Wilkinson Publishing Hook: The Idea Behind Why Ideas Catch on
Book Synopsis
£15.29
Familius LLC Parenting for the Digital Age: The Truth Behind
Book SynopsisFrom how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book—part memoir, part parenting guide—for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart. His career as one of America’s most popular voiceover artists and his life as a parent and educator gives readers a first-hand look at the effects of digital media on children and what you can do about it.Trade Review“Bill Ratner offers that rare and old-fashioned thing that no hand-held device will ever make obsolete: a good old-fashioned story . . . along with a valuable antidote for getting back to what matters most: human relationships."—Joyce Maynard, author of Labor Day “Lively and warm . . . A fine personal narrative.”—Kirkus “Lucid and thought-provoking.”—Jane Claire, Barnes Noble Books “The well-rounded and vast enthusiasm and curiosity about life of Bill Ratner . . . lends a very warm and up flavor of this book.”—Carol Smaldino, Huffington Post “A fantastic book with tips and techniques about parenting in today’s digital society but not boring and preachy as one might expect . . . The perfect book for any parent with a toddler to a teenager, a fun, fascinating read.”—Heather Janssen, The Crafty Mommy Blog
£13.29
Brepols N.V. Selling Pianos with Pictures: Commercial Art and
Book Synopsis
£83.60
Universitatsverlag Winter Watch It!: Movie Posters as Marketing Tools and
Book Synopsis
£50.00
Lid Editorial El libro de la comunicación visual
Book Synopsis
£13.98
Delsan Libros Historia de La Publicidad
Book Synopsis
£19.00
Hopkins Fulfillment Service On Signs
Book SynopsisSebeok, and others.Trade ReviewBlonsky has grouped numerous original and newly translated works by those who have been highly visible forces in semiotic circles... His book functions as a unified voice proclaiming the power of semiotics to reveal the hidden practices and secrets of modern society. Journal of CommunicationTable of ContentsPrefaceFriendsIntroduction. The Agony of SemioticsPart I. Seeing SignsPart II. Understanding the Meaning of SignsPart III. Signs of LifeEndword. Americans on the MoveNotes on ContributorsAcknowledgementsIndex
£27.55
MP-VIR Uni of Virginia Kodak and the Lens of Nostalgia
Book SynopsisA study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.
£20.85
Pearson Education Integrated Advertising Promotion and Marketing
Book SynopsisKenneth E. Clow held the rank of Emeritus Professor at the University of Louisiana at Monroe. He previously served at that institution as the Biedenharn Endowed Chair of Business and Dean of the College of Business. Before that time he had been the Dean of the College of Business at the University of North Carolina at Pembroke and the MBA Director at Pittsburg State University. Clow received his PhD from the University of Arkansas. During his career he published 12 additional textbooks, including several with Don Baack, and more than 200 academic journal and conference proceedings articles. Prior to that time he owned and operated a commercial cleaning service in Joplin, Missouri and Fayetteville, Arkansas, which had become one of the largest cleaning services in Southwest Arkansas. Clow passed away in late 2018. Donald Baack is a University Professor at Pittsburg (Kansas) State University and has been on the faculty since 1988. He
£75.33
The Chinese University Press Advertising to Children in China
Book SynopsisThis book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
£26.96
