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Book Synopsis
A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.

Kodak and the Lens of Nostalgia

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    A Paperback by Nancy Martha West

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      Publisher: MP-VIR Uni of Virginia
      Publication Date: 5/31/2000 12:00:00 AM
      ISBN13: 9780813919591, 978-0813919591
      ISBN10: 0813919592
      Also in:
      Photography and photographs Business, Finance & Law Advertising Not Just Books Stationery

      Description

      Book Synopsis
      A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.

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