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Book Synopsis
A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.

Kodak and the Lens of Nostalgia

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A Paperback by Nancy Martha West

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    View other formats and editions of Kodak and the Lens of Nostalgia by Nancy Martha West

    Publisher: MP-VIR Uni of Virginia
    Publication Date: 5/31/2000 12:00:00 AM
    ISBN13: 9780813919591, 978-0813919591
    ISBN10: 0813919592
    Also in:
    Photography and photographs Business, Finance & Law Advertising Not Just Books Stationery

    Description

    Book Synopsis
    A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.

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