Advertising Books
LID Publishing Inc. Getting Better with Age
Book Synopsis
£14.44
Hat & Beard, LLC Do You Compute
Book Synopsis
£35.99
Bloomsbury Publishing PLC Epica Book 30
Book SynopsisBeautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.Trade ReviewThe Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter ThompsonWork that extended beyond advertising and became part of the cultural conversation. -- Eric Alt, Editor, Fast Company CoCreateThe Epica Awards have shown that advertisements and art can actually belong together. -- EuronewsThe value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great. -- Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy! -- Amir Kassaei, Chief Creative Officer, DDB Group, GermanyThis is the closest you'll get to a 'how to' book on creative advertising. -- John Pallant, Regional Creative Director, Saatchi & Saatchi, MEA great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President of Marketing Communications * Apple Inc. *When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that's the Epica Awards -- Masako Okamura, Executive Creative Director * Dentsu, Vietnam *Work that points the way to the advertising of tomorrow -- Olivier Altmann * Altmann + Pacreau, Paris *Table of ContentsIntroduction Foreword 2016 Winners The Jury Awards Ceremony Annual Report Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated
£59.50
Bloomsbury Publishing PLC Epica Book 32
Book SynopsisThe Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.Trade ReviewThe Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter ThompsonA great journalist is unbiased, and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President Marketing Communications, Apple Inc.Work that points the way to the advertising of tomorrow. -- Olivier Altmann, Co-Founder, Altmann + Pacreau, ParisThe Epica Book helps us remember what was great and why it was great. -- José Miguel Sokoloff, President of Mullen Lowe Global Creative CouncilThe Epica Awards have shown that advertising and art can actually belong together. -- EuronewsTable of ContentsIntroduction Foreword 2018 Winners The Jury Awards Ceremony Annual Report Food and Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated
£70.00
Bloomsbury Publishing PLC Understanding Fashion Scandals
Book SynopsisTrade ReviewThis is a fresh, updated and comprehensive book on the phenomenon of fashion scandals, which has gained media and consumer attention in recent years. The reader will find both rich case studies and an analysis of how fashion scandals deal with broader processes such as mediatization and cultural appropriation. -- Dr Marco Pedroni, University of Ferrara, ItalyA thought-provoking read looking at an important dynamic within the contemporary fashion and advertising worlds. The authors not only interrogate a variety of scandals, but offer an important framework for understanding contemporary fashion communication. -- Dr. Myles Ethan Lascity, Southern Methodist University, USAThis is a smart, rich and engaging analysis of fashion scandals as engines of media attention and as sites of everyday politics. Recommended reading for everyone interested in how fashion matters in the making of identities, cross-cultural connections and sustainable futures. -- Susanna Paasonen, Professor of Media Studies, University of Turku, FinlandA timely and original introduction to the complex politics of the "fashion scandal," investigated as a brand strategy in the age of global communication and social media. -- Hazel Clark, Professor of Design Studies and Fashion Studies, Parsons School of Design, The New School, New York, USATable of ContentsIntroduction The Two Types of Fashion Scandals Scandal as Politicization of Fashion Decolonizing Fashion Positioning Ourselves Epistemic Positionings Structure of the Book PART ONE THE FASHION SCANDAL—PAST AND PRESENT 1. Framing the Fashion Scandal: The Platformization of Fashion Visualization of Fashion Mediatization of Fashion Social Media and the Platformization of Fashion The Instagramification of Fashion 2. Fashion Brands Negotiating Identity Politics Cultural Approach to Brands and Branding Negotiating Identity Politics 3. Changing Strategies of Fashion Brands: From Shock to Scandal A Short History of the Fashion Scandal: Deliberate Shock Contemporary Shock: The Unintentional Scandal Social Media and New Identity Politics Dismantling White Privilege and Introducing Intersectionality to Fashion 4. Emotional Effects of Social Media on Fashion: Calling-out and Canceling Emotional Branding Emotional Reactions and Canceling New Cultural Intermediaries and the Creation of the Unintentional Scandal Consumers Empowered to Speak Up What if a Brand is Canceled? PART TWO CASE STUDIES 5. Russia Love is (Not Just) Love Feminist Resistance in a Conservative World Race Across Time and Space 6. Finland Maternity Clothes for 12-Year-Old African Girls Flirting with Fascists 7. Global Scandals Whose Identity? The Problem with “Cultural Appropriation” Casual Racism: “Eating with Chopsticks” Blackface and Structural Racism in the Fashion Industry “Mental Health is not Fashion” PART THREE THE RESPONSE TO FASHION SCANDALS 8. Just Don’t Do It! Corporate World Response, Part One: Corporate Social Responsibility Corporate World Response, Part Two: Brands as Political Actors Corporate World Response, Part Three: Diversity Officers Academic Response, Part One: The Danger of “Diversity Washing” Academic Response, Part Two: the “Glossification of Diversity” Academic Response, Part Three: Reimagining the Fashion Curriculum Political Response, Part One: Supply Chains and Human Rights Political Response, Part Two: Advocacy Groups Benchmarking Business Conclusion: A Call for Cultural and Social Sustainability PART FOUR EPILOG 9. The Counter Narrative Heidi Karjalainen, Finland Ervin Latimer, Finland Jahnkoy, USA Claudia Lepik, Estonia Muslin Brothers, Belgium Kristian David, Sweden Bibliography Index
£71.25
Hachette Books Hug Your Customers
Book Synopsis
£22.40
Simon & Schuster Contagious
Book Synopsis
£23.80
University of Nebraska Press Brand Antarctica
Book SynopsisAntarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place. By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a placTrade Review“Innovative and engaging. . . . Brand Antarctica is packed full of intriguing reflections about a myriad of advertisements, packaging, and sensationalist materials. Hanne Nielsen shows remarkably clearly how Antarctica has been and continues to be commodified, marketized, and thematized.”—Klaus Dodds, professor of geopolitics at Royal Holloway University of London and author of Antarctica: A Very Short Introduction“This exploration into the materiality of place, and how it manifests in the Antarctic, offers surprising insights to readers who are less familiar with the Antarctic while also appealing to Antarctic research scholars. . . . Brand Antarctica includes a wide array of polar scholars, which offers others interested in the environmental humanities a ‘golden Rolodex’ of contemporary researchers.”—Leslie Carol Roberts, author of The Entire Earth and Sky: Views on Antarctica
£45.00
University of Pennsylvania Press Branding Trust: Advertising and Trademarks in
Book SynopsisIn the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.Trade Review"Why would anyone trust an advertisement? Why, especially, in the long nineteenth century when novel products and media entered rapidly growing markets from unfamiliar sources? Jennifer M. Black probes these and other questions in Branding Trust, the most significant study of American advertising history in a generation. Masterful insights follow from her immense and innovative research to explain how pioneers in print advertising designed imagery to convey their trustworthiness and legitimacy. Through her rare appreciation for the interplay of evolving media, markets, courts, and diverse cultures, Black explains and generously illustrates the history of advertising’s visual rhetoric." * Pamela Walker Laird, author of Advertising Progress: American Business and the Rise of Consumer Marketing *"Jennifer Black recasts our understanding of how American capitalism came to rest so powerfully on corporate brands. That process involved a century of experimentation by manufacturers, merchants, advertising firms, and publishers, all of whom wrestled with the moral economy of competition, the legal boundaries of fraud, and the underpinnings of consumer trust amid industrialization. The establishment of reputations for quality, Black shows, was bound up as much with debates over gender roles and racial hierarchies as it was with technological advances, inventiveness in graphic design, and efforts to track consumer response to ad campaigns." * Edward J. Balleisen, author of Fraud: An American History from Barnum to Madoff *
£40.50
University of Minnesota Press Profit over Privacy: How Surveillance Advertising
Book SynopsisA deep dive into the political roots of advertising on the internet The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.Trade Review"A surveillance-oriented internet was not inevitable. As Matthew Crain brilliantly documents, the data-obsessed web was manifested to appease and uphold the advertising beast. By untangling the historic strings of policy, politics, and financial interests, Profit over Privacy invites the reader to question why we've come to accept the panoptic internet we know today."—danah boyd, author of It’s Complicated: The Social Lives of Networked Teens"In this exceptionally insightful and important book, Matthew Crain presents a definitive history of the evisceration of internet privacy. Rooted in a deep understanding of the history of advertising markets and the political economy of finance, Profit over Privacy focuses readers' attention on the fundamental forces demanding ever more data about our lives. Although it tells a dark story, its accessible and lively prose makes it a pleasure to read—and provides the historical knowledge necessary to help future regulators avoid the many mistakes of the past."—Frank Pasquale, author of New Laws of Robotics: Defending Human Expertise in the Age of AI "The book provides a fascinating look at the way that commercial and private interests and the companies and lobbyists representing them wonout over other interests, such as public ownership and public interests,in anumber of debates and processes largely in the United States that created the global internet infrastructure we have now... Anyone interested in online and digital spaces, surveillance practices, the history of internet companies,and discussions of public policy in the internet age should want to read Profit Over Privacy."—Surveillance & Society"Revealing the emergence of a market logic that has placed individual surveillance at its core, this is a forceful and engaging book."—LSE Review of Books"His writing skills, including his ability to make the sociopolitical complexities of political economy accessible and engaging for a broad audience, from undergraduates to business executives, are most impressive."—International Journal of Communication"Brilliantly researched and thoroughly documented, the book argues that surveillance capitalism could not have existed outside of politics."—Technical Communication"In documenting the historical development of surveillance advertising, Crain makes a forceful argument against the status quo in favor of strong privacy laws."—College & Research LibrariesTable of ContentsContentsIntroduction1. The Revolution Will Be Commercialized2. A Framework for Global Electronic Commerce3. The Web Gets a Memory4. The Dotcom Bubble5. Surveillance Advertising Takes Shape6. The Privacy Challenge7. The Legacy of the Dotcom EraAcknowledgmentsNotesIndex
£72.00
Wharton Digital Press Global Brand Power: Leveraging Branding for
Book SynopsisThe branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.Trade Review"Regardless of your industry, building a brand is synonymous today with building a company and a thriving business. As Barbara Kahn points out in Global Brand Power, the key is to begin and end every discussion thinking about what is right for the customer. At Macy's, Inc., we saw a dramatic improvement in business trends when we reorganized our business model and consciously put the customer at the center of all decisions. The principles presented in Global Brand Power can benefit every business leader." --Terry J. Lundgren, chairman, president, CEO and Chief Customer Officer, Macy's, Inc. "Great global brands have to be built and don't happen by chance. Barbara Kahn explores and develops the relationship between customer and brands and how to achieve international loyalty. I learned new information from reading this book." --Roger Farah, President and COO, Ralph Lauren Corporation "In our fast-changing world, visionary business leaders must build a brand flexible enough to grab key opportunities and strong enough to weather any storm. Barbara Kahn's Global Brand Power is a superb must-read for those who want to do just that and position their brands for long-term, global growth." --George Feldenkreis, Chairman and CEO, Perry Ellis International "Kahn has captured the true essence of brand stewardship. That is, while strong brands are managed by marketers, they are owned by consumers. Global Brand Power is a concise yet comprehensive tutorial for how to purposefully build, measure and manage brands for sustained relevancy. A great resource for brand marketers, consumer researchers and marketing services providers." --Philip McGee, Director, Shopping Insights, Campbell Soup Co.
£14.39
Fonthill Media Ltd Selling the Arsenal of Democracy: America's
Book SynopsisThis work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight.Table of ContentsIntroduction; Part I: Selling the War on the Home Front; 1 Advertising Basics during World War II; 2 "Reading" the Popular Magazine Ads; Part II: Weapons of War in the Magazine Pages; 3 Tanks and Other Armored Vehicles; 4 Naval Vessels Big and Small; 5 Army Air Force Fighters and Bombers; 6 Navy Fighters, Bombers, and other Aircraft; 7 Military Utility Vehicles; 8 Guns and Other Ordnance; Source Bibliography.
£23.75
Edward Elgar Publishing Ltd Handbook of Research on International Advertising
Book SynopsisThe Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.Trade Review’An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.’ - Subhash C. Jain, University of Connecticut, US ’Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume’. - Don E. Schultz, Northwestern University, USTable of ContentsContents: Foreword Preface PART I: LEADING THOUGHTS 1. Best Practices for Cross-Cultural Advertising Research: Are the Rules Being Followed? Charles R. Taylor and C. Luke Bowen 2. Understanding the Role of Culture in Advertising Wei-Na Lee and Jinnie Jinyoung Yoo 3. Adoption of Global Consumer Culture: The Road to Global Brands Ayşegül Özsomer PART II: CULTURE 4. Project GLOBE and Cross-cultural Advertising Research: Developing a Theory-driven Approach Narda R. Quigley, Mary Sully de Luque and Robert J. House 5. Typologies of Cultural Dimensions and their Applicability to International Advertising Ralf Terlutter, Sandra Diehl and Barbara Mueller 6. Culture and the Mind: Implications for Art, Design and Advertisement Takahiko Masuda, Huaitang Wang, Kenichi Ito and Sawa Senzaki PART III: RETROSPECTIVE 7. Advertising and Consumer Culture in Old Shanghai Russell Belk and Xin Zhao 8. Unearthing Insights into the Changing Nature of Japanese Advertising via the Grounded Theory Approach Shintaro Okazaki and Barbara Mueller 9. Twenty Years On – Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, ‘Estonia’s Department Store’ Brent McKenzie PART IV: RESEARCH METHOD 10. International Advertising Research: Conceptual and Methodological Issues C. Samuel Craig and Susan P. Douglas 11. Sampling in International Advertising Research Louisa Ha 12. Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues Jörg Henseler, Christian M. Ringle and Marko Sarstedt PART V: THE DIGITAL INFORMATION AGE 13. International Advertising Theory and Methodology in the Digital Information Age Carolyn A. Lin 14. Online Advertising: A Cross-Cultural Synthesis Yuping Liu-Thompkins 15. The Role of e-WOM in International Communication Salvador Ruiz, María Sicilia, Inés López and Manuela López PART VI: CROSS-CULTURAL COMPARISON 16. A Comparative Study of Corporate Reputation between China and Developed Western Countries Yang Zhang and Manfred Schwaiger 17. Probability Markers in Croatian and Belgian Advertisements and Tolerance for Ambiguity Ivana Bušljeta Banks and Patrick De Pelsmacker 18. Social Media Usage and Responses to Social Media Advertising in Emerging and Developed Economies Shu-Chuan Chu and Sara Kamal PART VII: SOCIAL INTERACTION 19. Raising the Golden Arches: Advertising’s Role in the Socialization of the World Jefferey K. Johnson and Carrie La Ferle 20. Transnational Trust in Advertising Media Martin Eisend and Silke Knoll 21. The Relation between Gender and Cultural Orientation and its Implications for Advertising Ashok K. Lalwani and Sharon Shavitt PART VIII: IMC AND THE GLOBAL MARKET 22. The Importance and Relevance of Integrated Marketing Communications: A Global Perspective Philip J. Kitchen and Marwa Tourky 23. Analysis of the Relationship between Advertisers and Advertising Agencies in the Global Market Hirokazu Takada, Makoto Mizuno and Ling Bith-Hong Index
£46.95
Emerald Publishing Limited Sustainability and Social Marketing Issues in
Book SynopsisThe complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted. Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries – Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan – in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility. The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.Table of ContentsSECTION 1: GREEN AND SUSTINABILITY Chapter 1. Small Red Earth Grapes and Big Green Earth Dreams: Sustainable Agriculture of Honliv Group Co., Ltd in Henan China; Zhang Yi and Farzana Quoquab Chapter 2. “Battle for Solar Energy” Program: An Environment-friendly Sustainable Approach for Carbon Neutrality in Sri Lanka; G.P.T.S. Hemakumara, Supuni Uthpalawanna Athukorala, and L.G.D.S. Yapa Chapter 3. Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau; Cordelia Mason and Wan Mohd Hilmi Wan Ahmad Chapter 4. Green Marketing Is Not a Choice but a Pre-Requisite for Z Generation: A Case of Green Campus Initiative in Capital University of Science & Technology, Pakistan; Lakhi Muhammad and Rabia Habib Chapter 5. A case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India; Harleen Sahni, Nupur Chopra, and Simran Grover Chapter 6. Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment; Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin, and Abdul Hamid Mohamed SECTION 2: CORPORATE SOCIAL RESPONSIBILITY Chapter 7. In the Heart of the Storm: A case of Al-Sabah’s Corporate Social Responsibility during the Syrian Refugee Crisis; Shaza Aldairany, Rosmini Omar, and Farzana Quoquab Chapter 8. BIBD’S CSR Initiative: “Community for Brunei”; Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa Chapter 9. Prominence of Business Responsibility in Times of Pandemic: MoveInSync CSR Campaign; Sanil S Hishan and Jinu Oonnoonny SECTION 3: SOCIAL MARKETING Chapter 10. Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran; Mozhdeh Mokhber and Erfan Sharifzadeh Chapter 11. Trashtalk: Pup San Pedro Takes on The City’s Solid Waste Management Problem; Mary Rose Maharlika P. Cruz Chapter 12. ALKO Cooperatives’ Social Initiatives: Empowering Coffee Farmers to Preserve Kerinci Seblat National Park, Indonesia; Risa Bhinekawati and Suryono Chapter 13. The House of Cats Ernesto: A Tale of a Brave Syrian Man’s Act towards Social Responsibility; Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal
£76.00
Edward Elgar Publishing Ltd Handbook of Research on International Advertising
Book SynopsisThe Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.Trade Review’An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.’ - Subhash C. Jain, University of Connecticut, US ’Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume’. - Don E. Schultz, Northwestern University, USTable of ContentsContents: Foreword Preface PART I: LEADING THOUGHTS 1. Best Practices for Cross-Cultural Advertising Research: Are the Rules Being Followed? Charles R. Taylor and C. Luke Bowen 2. Understanding the Role of Culture in Advertising Wei-Na Lee and Jinnie Jinyoung Yoo 3. Adoption of Global Consumer Culture: The Road to Global Brands Ayşegül Özsomer PART II: CULTURE 4. Project GLOBE and Cross-cultural Advertising Research: Developing a Theory-driven Approach Narda R. Quigley, Mary Sully de Luque and Robert J. House 5. Typologies of Cultural Dimensions and their Applicability to International Advertising Ralf Terlutter, Sandra Diehl and Barbara Mueller 6. Culture and the Mind: Implications for Art, Design and Advertisement Takahiko Masuda, Huaitang Wang, Kenichi Ito and Sawa Senzaki PART III: RETROSPECTIVE 7. Advertising and Consumer Culture in Old Shanghai Russell Belk and Xin Zhao 8. Unearthing Insights into the Changing Nature of Japanese Advertising via the Grounded Theory Approach Shintaro Okazaki and Barbara Mueller 9. Twenty Years On – Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, ‘Estonia’s Department Store’ Brent McKenzie PART IV: RESEARCH METHOD 10. International Advertising Research: Conceptual and Methodological Issues C. Samuel Craig and Susan P. Douglas 11. Sampling in International Advertising Research Louisa Ha 12. Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues Jörg Henseler, Christian M. Ringle and Marko Sarstedt PART V: THE DIGITAL INFORMATION AGE 13. International Advertising Theory and Methodology in the Digital Information Age Carolyn A. Lin 14. Online Advertising: A Cross-Cultural Synthesis Yuping Liu-Thompkins 15. The Role of e-WOM in International Communication Salvador Ruiz, María Sicilia, Inés López and Manuela López PART VI: CROSS-CULTURAL COMPARISON 16. A Comparative Study of Corporate Reputation between China and Developed Western Countries Yang Zhang and Manfred Schwaiger 17. Probability Markers in Croatian and Belgian Advertisements and Tolerance for Ambiguity Ivana Bušljeta Banks and Patrick De Pelsmacker 18. Social Media Usage and Responses to Social Media Advertising in Emerging and Developed Economies Shu-Chuan Chu and Sara Kamal PART VII: SOCIAL INTERACTION 19. Raising the Golden Arches: Advertising’s Role in the Socialization of the World Jefferey K. Johnson and Carrie La Ferle 20. Transnational Trust in Advertising Media Martin Eisend and Silke Knoll 21. The Relation between Gender and Cultural Orientation and its Implications for Advertising Ashok K. Lalwani and Sharon Shavitt PART VIII: IMC AND THE GLOBAL MARKET 22. The Importance and Relevance of Integrated Marketing Communications: A Global Perspective Philip J. Kitchen and Marwa Tourky 23. Analysis of the Relationship between Advertisers and Advertising Agencies in the Global Market Hirokazu Takada, Makoto Mizuno and Ling Bith-Hong Index
£200.00
LID Publishing Creative 4Cast
Book SynopsisA timely manifesto for change and success in today's rapidly evolving advertising industry.
£12.74
RIT Cary Graphic Arts Press The American Image: U.S. Posters from the 19th to
Book SynopsisThe first compact history of the American poster with 80 full color reproductions and an essay on poster design. The "modern" American poster has figured prominently in virtually every major political, social, commercial, and cultural development in the country. With arresting images and text, these posters have informed and sold Americans on election campaigns, the nation's war efforts, protest movements, consumer products, travel, entertainment, etc. They also comprise a history of U.S. graphic design, reflecting dramatic changes in style, advertising theory, and printing, as well as the emergence of key graphic designers. The American Image provides a rare survey of this popular art, spanning more than one hundred years. Selected from the Resnick Collection, the book analyzes some 70 posters representative of every significant style and theme. They range from design masterpieces to works of historical value, from posters by renowned designers to those created anonymously, and from celebrated images to those never before published. This handsome book includes superb, full-color reproductions; an incisive essay on American poster design by R. Roger Remington; and a preface and authoritative commentary on each image by Mark Resnick. MARK RESNICK is currently Executive Vice-President, Business Affairs, for Twentieth Century Fox. He has assembled what is likely the foremost private collection of American posters spanning the 1890s to present. R. ROGER REMINGTON is the Massimo and Lella Vignelli Distinguished Professor in Design in the School of Design, Rochester Institute of Technology. He is the author of several books, the most recent of which is American Modernism: Graphic Design, 1920 to 1960.
£18.99
Duncker & Humblot Grundlagen Der Mediaplanung
Book Synopsis
£59.42
BIS Publishers B.V. Contrarian Branding: Stand Out by Camouflaging
Book SynopsisThe world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. This book shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, the book describes unique ways of guaranteeing that brands create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.
£14.24
Amazon Digital Services LLC - Kdp Effective Social Media Marketing for Restaurants
Book Synopsis
£12.57
Amazon Digital Services LLC - Kdp Marketing Magic
Book Synopsis
£10.11
Independently Published Trust
Book Synopsis
£13.96
Amazon Digital Services LLC - Kdp Digitaliza tu Manicure
Book Synopsis
£22.72
Amazon Digital Services LLC - Kdp The Psychology Behind Effective Copywriting
Book Synopsis
£10.36
Amazon Digital Services LLC - Kdp StepbyStep Strategies for Creating Effective
Book Synopsis
£11.92
Independently Published Branding Exposed
Book Synopsis
£12.39
Amazon Digital Services LLC - Kdp The Marketing Campaign Playbook
Book Synopsis
£17.40
Independently Published Arquétipos que Conectam
Book Synopsis
£14.22
Independently Published Sales Success Secrets
Book Synopsis
£13.26
Independently Published Marketing 6.5
Book Synopsis
£11.89
Independently Published El poder de las ideas locas
Book Synopsis
£12.96
Independently Published The Lethal Strategy to Dominate Your Industry
Book Synopsis
£15.77
Independently Published From Clicks to Clients: Mastering PPC Lead
Book Synopsis
£14.19
Independently Published Discover the Power of TikTok Ads for Your
Book Synopsis
£10.07
Independently Published Marketing for Youtubers and Influencers
Book Synopsis
£14.14
HarperCollins Tom Hopkins Audio Sales Collection
Book SynopsisThis collection includes three of Tom Hopkins'' most successful audio books:Mastering the Art of Selling is a classic—whether you''re a seasoned pro or just starting out, Mastering the Art of Selling''s five essential steps to selling are guaranteed to give you the edge you need to excel.The Academy of Master Closing covers the most crucial aspect of selling: closing the sale. This power-packed audio gives you the same secret closing techniques that Tom Hopkins teaches in his overwhelmingly successful seminars.Advanced Sales Survival Training shows how to relieve stress, communicate better with your clients, restore balance to your career, and enjoy yourself as you are on your way to increasing your overall effectiveness, and your profits!
£12.74
Pearson Education (US) Advertising IMC
Book SynopsisAbout our authors Sandra Moriarty, PhD, Professor Emerita, University of Colorado Boulder Moriarty is the cofounder of the Integrated Marketing Communication graduate program at the University of Colorado. Now retired, she has also taught at Michigan State University, University of Kansas, and Kansas State University, where she earned her PhD in education. She specialized in teaching the campaign course and courses on the creative side, both writing and design. She has worked in government public relations, owned an advertising and public relations agency, directed a university publications program, and edited a university alumni magazine. She has been a consultant on integrated marketing communication with agencies such as BBDO and Dentsu, the largest advertising agency in the world, and with their clients in the United States, Europe, and Asia. Professor Moriarty has published widely in scholarly journals on marketing communication and visual commuTable of ContentsBrief Contents Strategic Brand Communication Advertising Public Relations Action and Interaction: Direct Response and Promotions How Brand Communication Works Strategic Research Segmenting and Targeting the Audience Strategic Planning Creative Side Promotional Writing Direct Response Media Basics Paid Media Owned, Interactive, and Earned Media Media Planning and Negotiation IMC Management Evaluating IMC Effectiveness Social Impact, Responsibility, and Ethics: Is it Right?
£290.82
Penguin Random House India Nine Timeless Nuggets
Book Synopsis
£16.14
Random House USA Inc Adland Searching for the Meaning of Life on a
Book SynopsisJames P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
£14.36
University of Virginia Press Kodak and the Lens of Nostalgia
Book SynopsisA study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.
£74.21
Beaufort Books Agency Mania
Book Synopsis
£22.09
McGraw-Hill Companies Loose Leaf Contemporary Advertising
Book Synopsis
£174.60
McGraw-Hill Companies Loose Leaf for Advertising and Promotion
Book Synopsis
£174.60
Johns Hopkins University Press Literary Advertising and the Shaping of British
Book SynopsisMason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.Trade ReviewA book that has an entire chapter on Lord Byron and 'branding'- who would not be intrigued?... Highly Recommended. Choice This book substantially enriches our understanding not just of British Romanticism but also of the history of advertising... The book's thoroughly historical argument works within the sub-fields of print culture and material culture to reveal the intimate connections between consumer culture and literary writing... Mason's work performs a number of valuable services for the study of Romanticism... This book deserves attention. -- Robert Anderson Review 19 Mason's Literary Advertising provides a valuable contribution to our understanding of how the Romantic literary system actually worked... Mason persuasivley shows how thoroughly connected art and commerce became in the period despite Romantic posturing about artistic independence. -- Daniela Garofalo SHARP News Literary Advertising and the Shaping of British Romanticism helpfully chronicles the rise of advertising in periodicals, highlighting its methods and subjects... A valuable book. -- Mischa Willett Victorian Periodicals Review Mason's book is a timely corrective to the outdated idea that Romantic reviewing was a practice of nonstop aggression. -- Adela Pinch Studies in English Literature As Nicholas Mason notes in his well-rounded study of eighteenth- and early nineteenth-century advertising history and literary culture, today's promotional culture owes a great deal to methods pioneered by key figures of the Georgian and Romantic period. -- David Finkelstein Keats-Shelley Journal Literary Advertising effectively draws the right kind of critical attention to the multiple ways in which the trade in Romantic poetic productions both influenced and commercially exploited innovative marketing techniques that quickly became industry norms in the nineteenth century; furthermore, Mason is persuasive in his concluding arguments, supported by testimony from period writers, editors, and booksellers themselves... 1650-1850: Ideas, Aesthetics and Inquiries in the Early Modern Age Nicholas Mason's Literary Advertising and the Shaping of British Romanticism is an illuminating reminder of the importance of economics and system in the production of the literature that we have come to call Romantic. Studies in RomanticismTable of ContentsAcknowledgmentsIntroduction: Entangled Histories1. Advertising in the Romantic Century2. The Progress of Puffery3. Building Brand Byron4. L.E.L., Bandwagon Marketing, and the Rise of Visual Culture5. Puffery and the "Death" of Literature in Late-Romantic BritainConclusion: The Art of AdvertisingNotesBibliographyIndex
£45.50
Red Wheel/Weiser Sales and Pitch Letters for Busy People:
Book Synopsis
£14.24
Red Wheel/Weiser 151 Quick Ideas for Advertising on a Shoestring
Book Synopsis
£10.44
Princeton Architectural Press How Design Makes Us Think PB: And Feel and Do
Book Synopsis
£30.00
Chicago Review Press This I Know: Marketing Lessons from Under the
Book Synopsis
£17.09
