Advertising Books
McGraw-Hill Companies Loose Leaf for Advertising and Promotion
Book Synopsis
£174.60
McGraw-Hill Companies Loose Leaf Contemporary Advertising
Book Synopsis
£174.60
Johns Hopkins University Press Literary Advertising and the Shaping of British
Book SynopsisMason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.Trade ReviewA book that has an entire chapter on Lord Byron and 'branding'- who would not be intrigued?... Highly Recommended. Choice This book substantially enriches our understanding not just of British Romanticism but also of the history of advertising... The book's thoroughly historical argument works within the sub-fields of print culture and material culture to reveal the intimate connections between consumer culture and literary writing... Mason's work performs a number of valuable services for the study of Romanticism... This book deserves attention. -- Robert Anderson Review 19 Mason's Literary Advertising provides a valuable contribution to our understanding of how the Romantic literary system actually worked... Mason persuasivley shows how thoroughly connected art and commerce became in the period despite Romantic posturing about artistic independence. -- Daniela Garofalo SHARP News Literary Advertising and the Shaping of British Romanticism helpfully chronicles the rise of advertising in periodicals, highlighting its methods and subjects... A valuable book. -- Mischa Willett Victorian Periodicals Review Mason's book is a timely corrective to the outdated idea that Romantic reviewing was a practice of nonstop aggression. -- Adela Pinch Studies in English Literature As Nicholas Mason notes in his well-rounded study of eighteenth- and early nineteenth-century advertising history and literary culture, today's promotional culture owes a great deal to methods pioneered by key figures of the Georgian and Romantic period. -- David Finkelstein Keats-Shelley Journal Literary Advertising effectively draws the right kind of critical attention to the multiple ways in which the trade in Romantic poetic productions both influenced and commercially exploited innovative marketing techniques that quickly became industry norms in the nineteenth century; furthermore, Mason is persuasive in his concluding arguments, supported by testimony from period writers, editors, and booksellers themselves... 1650-1850: Ideas, Aesthetics and Inquiries in the Early Modern Age Nicholas Mason's Literary Advertising and the Shaping of British Romanticism is an illuminating reminder of the importance of economics and system in the production of the literature that we have come to call Romantic. Studies in RomanticismTable of ContentsAcknowledgmentsIntroduction: Entangled Histories1. Advertising in the Romantic Century2. The Progress of Puffery3. Building Brand Byron4. L.E.L., Bandwagon Marketing, and the Rise of Visual Culture5. Puffery and the "Death" of Literature in Late-Romantic BritainConclusion: The Art of AdvertisingNotesBibliographyIndex
£45.50
Red Wheel/Weiser Sales and Pitch Letters for Busy People:
Book Synopsis
£14.24
Red Wheel/Weiser 151 Quick Ideas for Advertising on a Shoestring
Book Synopsis
£10.44
Rockridge Press Copywriting Strategies: A No-Nonsense Guide to
Book Synopsis
£11.39
Chicago Review Press This I Know: Marketing Lessons from Under the
Book Synopsis
£17.09
Entrepreneur Press Ultimate Guide to Influencer Marketing
Book SynopsisLeverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about: The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer ma
£20.79
Rockridge Press All about Penguins: Discover Life on Land and in
Book Synopsis
£9.41
Fonthill Media Ltd Selling the Arsenal of Democracy: America's
Book SynopsisThis work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight.Table of ContentsIntroduction; Part I: Selling the War on the Home Front; 1 Advertising Basics during World War II; 2 "Reading" the Popular Magazine Ads; Part II: Weapons of War in the Magazine Pages; 3 Tanks and Other Armored Vehicles; 4 Naval Vessels Big and Small; 5 Army Air Force Fighters and Bombers; 6 Navy Fighters, Bombers, and other Aircraft; 7 Military Utility Vehicles; 8 Guns and Other Ordnance; Source Bibliography.
£23.75
Brepols N.V. Selling Pianos with Pictures: Commercial Art and
Book Synopsis
£83.60
Universitatsverlag Winter Watch It!: Movie Posters as Marketing Tools and
Book Synopsis
£50.00
Independently Published The IMC Case Book: Cases in Integrated Marketing Communications, Second Edition
£32.24
