Description
Book SynopsisBeautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Trade ReviewThe Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson
Work that extended beyond advertising and became part of the cultural conversation. -- Eric Alt, Editor, Fast Company CoCreate
The Epica Awards have shown that advertisements and art can actually belong together. -- Euronews
The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great. -- Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy! -- Amir Kassaei, Chief Creative Officer, DDB Group, Germany
This is the closest you'll get to a 'how to' book on creative advertising. -- John Pallant, Regional Creative Director, Saatchi & Saatchi, ME
A great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President of Marketing Communications * Apple Inc. *
When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that's the Epica Awards -- Masako Okamura, Executive Creative Director * Dentsu, Vietnam *
Work that points the way to the advertising of tomorrow -- Olivier Altmann * Altmann + Pacreau, Paris *
Table of ContentsIntroduction Foreword 2016 Winners The Jury Awards Ceremony Annual Report Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated
