Advertising Books

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Book SynopsisTrade Review"Buist's Tales from Under the Rim: The Marketing of Tim Hortons really does reveal the truth behind Tim Hortons success. That is, there is no mystery." * Chronicle Herald *

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Book SynopsisA definitive illustrated history of the graphic work of the Railways Studios.Trade Review'"Railways Studios, the design studio of the New Zealand Railways" tells the remarkable story of the way in which a government department helped connect New Zealand physically and socially, producing advertising for a range of clients and dominating outdoor advertising ... The book is lavishly illustrated with hundreds of images alongside the well-researched chapters which touch on the history of rail transport in New Zealand.' – John Daly-Peoples, New Zealand Art Review; 'A seven-years-in-the-making, lavishly illustrated literary monument to the Kiwi commercial art of the advertising and design Studio of NZ Railways, which survived 67 years...a 385-page literary monument to New Zealand commercial art.' – NZ Listener, named among 101 Best Books of 2020; '… this book is a must-purchase. Highly recommended.' – Railway Observer; 'This big, beautiful book brings together a treasure trove of stunning New Zealand tourism and product ads …' – Good magazine.Table of ContentsIntroduction 10 The story 14 Chronology 170 Design gallery 178 Biographies 358 Notes 366

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Book SynopsisAdvertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.Trade ReviewRichards creates a “portable museum of advertising,” arranged chronologically and designed to encourage browsing. Readers can dip in and out, encouraged by hundreds of illustrations, primarily of advertisements past and present. Chapters 8 and 16 on social implications, ads, and culture relate interesting facts on how advertising both influences and reflects its time. Delivers a broad look from ancient times (there is evidence of Roman shops signs in BCE 776) to modern promotional products (Livestrong bracelets; MAGA caps). Well-documented and scholarly with crossover appeal for general audiences. * Library Journal *Marketers describe advertising as a paid form of nonpersonal communication meant to persuade. Researchers have found examples of advertising dating back to ancient times, including a hanging tag used to identify a bottle of oil in 3000 BCE. Richards puts together the whole story of this fascinating, critical component of marketing. Students and practitioners of advertising and history will find the evolution of advertising from basic names, signs, and labels to the sophisticated electronic media of today a remarkable journey…. Richards' book is packed with examples and a timeline that threads together each advertising development, resulting in a surprising, fascinating historical narrative. Recommended. Advanced undergraduates through faculty and professionals. * Choice Reviews *Most people practicing advertising today care little about what came before. They only care about today. Yet, to quote Soren Kierkegaard “Life can only be understood looking backwards: but it must be lived forward”. So do yourself a favor, take a long backward look with Jef and become better prepared for today, and tomorrow. -- Rick Boyko, retired, Co-President, CCO, Oglivy North America and Director/Professor VCU BrandcenterA fascinating read that educates, informs and enlightens. I know of no other publication that gives such a deep dive into the History of Advertising from ancient times through COVID times. One great takeaway was "The 10 commandments of Advertising" written in 1911 but still holds true today. Enjoy the read. -- Kevin Swanepoel, CEO of The One Club For CreativityA History of Advertising: The First 300,000 Years by Jef Richards is in a league of its own. This wildly original and fast-paced examination carries us through the world of advertising from its earliest beginnings to the modern-day. Unlike any other book, this one takes us from the very beginnings, through the highs and lows of advertising, posing provocative questions along the way and offering fascinating points of view on how branding, advertising and PR evolved in lock step with human existence. Jef is an enormously gifted author and his writing – fast paced, insightful and slam-bang full of remarkable details – is an indulgence and rewards readers (including this jaded ad agency CEO) with a new and completely unique portal into our shared past and gives us an intuitively connected view to how advertising transformed and shaped the world into what we see today. For marketers to history buffs, Richards has created a story that will keep you turning the pages and might even help connect a few dots of intriguing facts that you never knew existed in the first place. -- John Minnec, former CEO FCB London and Havas ChicagoIn addition to the extensive timelines, great selection of illustrations, and snappy prose, Richards has compiled impressive lists of advertising institutions, trade characters, jingles, and slogans over time. Arranged in chronological order from date of the earliest creation, these collections should be of great interest to most readers who have lived through some of this history. * Journal of Macromarketing *

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Book SynopsisExpand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning Table of ContentsCONTENTSForeword: "I Teach Google Advertising" by Perry MarshallPrefaceChapter 1: Stacking Your Brand's Deck on AmazonChapter 2: How to Control Product and Pricing on AmazonChapter 3: Getting Started as a Seller on AmazonChapter 4: Add Products, Then Optimize Your Amazon Catalog ListingsChapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your BrandChapter 6: Fleshing Out Your Amazon Business Objectives and MeasurementsChapter 7: Competitive Analysis TimeChapter 8: Keywords and Keyword ResearchChapter 9: Campaign StructureChapter 10: Getting Started with Sponsored ProductsChapter 11: Build "Top of Funnel" Marketing Momentum with Sponsored BrandsChapter 12: For Vendors Only: Product Display AdsChapter 13: Aggregate, Analyze, and OptimizeChapter 14: Keyword OptimizationsChapter 15: Account and Campaign-Level OptimizationsChapter 16: Self-AuditingChapter 17: Strategies for Amazon's Prime DayChapter 18: Extending Your Reach On and Off AmazonChapter 19: Reporting for ExecutivesChapter 20: Hiring and Advertising AgencyChapter 21: Amazon's Secret Formula for Long-Term WinningEpilogue: Touching the Future of RetailGlossaryAcknowledgmentsAbout the AuthorIndex

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Book SynopsisIn today''s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

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Book SynopsisIn this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers'' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

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Book SynopsisThe United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.

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Book SynopsisThis book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child’s best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.Trade Review'The digital world has facilitated children's brand awareness (for better or worse) and armed brand promoters with increasingly subtle ways of reaching children. Consequently, Gunter's discussion is about early childhood development as well as business...Gunter's provocative text provides a well-researched, clearly presented introduction to the emergence and development of children's brand consciousness and various related issues in clear and explicit language. It is a must read for anybody interested in the confluence of human development and technology.'S. A. Schulman, CUNY Baruch College, Choice July 2016 -- .Table of Contents1. What is a brand?2. Kids and branding3. Emergence of brand consciousness4. Children and digital branding 5. Branding potential of online social media6. Brands and advergames7. Brands and adverworlds8. Regulation and control of branding to children BibliographyIndex

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Book SynopsisThis book is the first to document the visual history of print advertising in Australia and in so doing provides a valuable illustrated social history of Australia. Charles Troedel (18351906) was a master printer and lithographer, and the face behind the production of most of Australias early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album. Troedels catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture -- in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits -- defining the legal categories under which this content was protected and the way advertising came to be regulated. Lavishly illustrated with over 70 colour prints from the Troedel archive. Plus full reproduction of all 24 plates of The Melbourne Album (lithographic views of Melbourne from 18631864).

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Book SynopsisWinners of the annual international Graphis Poster AwardsAn intrinsic part of our culture, posters have an astonishing factor, and this book delivers the ultimate tribute to some of the best international talents in poster design.Graphis Poster 2022is an illuminated journey of regional influence and creative excellence, topics range from concerts, festivals and film to theater, arts, dance, exhibitions, and more. Anyone who appreciates the art of poster design will find this a valuable asset — from designers, art/creative directors, illustrators, design firms, advertising agencies, professors, and students, to those who appreciate the fine art of poster design.This book presents an extraordinary look at the minds of creatives worldwide. Displaying a legion of absolutely stunning posters, Graphis Poster Awards 2022, inspires and captivates creators all over. From the likes of graphic designers, PR agencies, ad agencies, entertainment agencies, record labels, and venues, they all have a reignited passion and a new-found appreciation for the art of Posters.Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisGraphis JournalTake a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity — The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe.Each Journal issue is beautifully printed and features 12 lead stories and Q&As from creatives in their own words plus images of some of their finest work. You'll learn the celebrations, challenges, and what inspired them along the wayFeaturing fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisGraphis JournalTake a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity — The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe.Each Journal issue is beautifully printed and features 12 lead stories and Q&As from creatives in their own words plus images of some of their finest work. You'll learn the celebrations, challenges, and what inspired them along the wayFeaturing fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisGraphis JournalTake a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity — The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe.Each Journal issue is beautifully printed and features 12 lead stories and Q&As from creatives in their own words plus images of some of their finest work. You'll learn the celebrations, challenges, and what inspired them along the wayFeaturing fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisGraphis Poster Annual 2Throughout history, posters have served as a beacon of hope and change as they’ve encouraged the world to take the time to consider better outcomes and new ways of thinking. What started as communications to draw attention to newsworthy issues has blossomed into a movement that has shaped the way we share concerns and express ourselves. In the decades since, posters have continued to shape generations, social and political movements, and popular culture.This book presents an extraordinary look through a global lens at key movements in current history that give us pause, a reason to act, and more. With over 250 pages of winning work, this beautiful print book features inspiring creatives that addresses some of the biggest international issues, from global warming to war. Honorees include Alireza Nosrati Studio, Andrew Sloan, Dogan Arslan Design, Katarzyna Zapart, Marlena Buczek Smith, Randy Clark, and Yossi Lemel, among more.

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Book SynopsisGraphis JournalTake a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity — The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe.Each Journal issue is beautifully printed and features 12 lead stories and Q&As from creatives in their own words plus images of some of their finest work. You'll learn the celebrations, challenges, and what inspired them along the wayFeaturing fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisGraphis JournalTake a deep dive into the minds of some of today's renowned designers, photographers, art directors, and more inside the Graphis Journal A quarterly print and digital magazine we hope inspires your creativity — The Journal is filled with thought-provoking, intimate, meaningful interviews and stories that take you inside the minds, work, and spaces of top designers, agencies, photographers, artists, and other outstanding creatives around the globe.Each Journal issue is beautifully printed and features 12 lead stories and Q&As from creatives in their own words plus images of some of their finest work. You'll learn the celebrations, challenges, and what inspired them along the wayFeaturing fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisWinners of the annual international Graphis New Talent AwardsEnhance your candidacy by standing out and putting yourself ahead of other applicants for your dream job.Graphis New Talent 2022 is an imperative tool for both teachers and students to not only develop their skills, but enhance their candidacy by helping them stand out and putting them ahead of other applicants for their dream job. This book challenges students with a passion to create unique and unprecedented work that'll jumpstart their careers in their chosen professions, be it design, photography, fashion, or advertisement. We encourage submissions from new talent worldwide.This book is a motivational reference book for those who want to be inspired and exceed their own expectations in their selected passions. When going up against other competitors internationally, students get a real world sense of how their work fairs from their competitors. They can also reference other Graphis' award books to weigh their work against the professionals who they are trying to get hired by.Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisGraphis Photography Annual 2022The Platinum Winners of 2022 are Stacey Brandford, Laurie Frankel, Beth Galton, Colin Douglas Gray, Takahiro Igarashi, Jonathan Knowles, Darnell McCown, Joseph Saraceno, Howard Schatz, Michael Schoenfeld, and Hadley Stambaugh.All entries were judged by the award-winning photographers Laurie Frankel, Beth Galton, Klaus Kampert, Henry Leutwyler, and John Madere.This year’s Annual features exceptional work by our talented judges, our Platinum, Gold, and Silver award winners, and our Honorable Mentions. Also included are a retrospective on our Platinum 2012 Photography winners, a list of international photography museums and galleries, and our In Memoriam list of photography talent that has left us over the past year.Platinum and Gold Winners explain their assignments, the approaches they took to complete their work, and the finished results, giving us a look into their creative processes.

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Book SynopsisDie Frage, wie die Bevölkerung zu einer gesunden Lebensmittelauswahl zu bewegen ist, hat für die Industrieländer eine besondere Relevanz. Ein umstrittenes Instrument stellen nährwert- und gesundheitsbezogene Angaben auf Lebensmitteln (Claims) dar. Diese Arbeit zeigt, dass Claims einen signifikanten Einfluss auf die Kaufentscheidung ausüben können. Unter den näher untersuchten Faktoren wird ein besonderes Augenmerk auf das Konstrukt des Involvements gelegt. Die Studie leistet einen Beitrag zur methodologischen Weiterentwicklung von Choice Experiments (Kaufsimulationen) im Rahmen der Konsumentenverhaltensforschung, in dem verschiedene in der Literatur diskutierte Maßnahmen zur Erhöhung der Realitätsnähe kombiniert angewendet werden.

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Book SynopsisWhy are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.Trade Review"If you are in advertisingread this book. If you want to make it your careerread this book. Finally, if you are just interested in advertisingread this book."Igor Kirikchi, CEO of BBDO Moscow"Alexey Ivanov simply explains complex things in advertising. The abundance of examples and an easy language make bestsellers out of his books."Forbes Russia

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Book SynopsisTop advisers reveal the secrets of successful, creative and innovative advertising. It is an invaluable manual for marketing lessons.

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Book SynopsisIndustry leaders share secrets of great advertising: emerging media impact, changing landscape, successful campaigns, ROI measurement, creativity importance, brand building, client relationships, and budgeting tips. Invaluable lessons for marketing professionals to apply and profit from.

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Book SynopsisThis collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

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Book SynopsisThe Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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Book SynopsisGraphis Advertising Annual 2021Explore the A to Z of modern advertising in Graphis Advertising 2021.A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.

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Book SynopsisThis book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. Table of ContentsIntroduction Chapter 1 Getting Started Chapter 2 Finding a Research Topic You Like Chapter 3 Determining Your Research Approach Chapter 4 Thinking Ethically Chapter 5 Writing a Literature Review Chapter 6 Writing a Research Question and Hypothesis Chapter 7 Choosing a Research Method Chapter 8 The Results Chapter 9 Writing the Discussion Section Chapter 10 Formatting the Paper Chapter 11 Presenting Your Research

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Book SynopsisIn this new edition of one of his classic books, The One Minute Sales Person, Spencer Johnson, the author of the number one New York Times bestseller Who Moved My Cheese?, shows you how to sell your ideas, products, or services successfully! This is the book that has proved to be a must-have for the millions of people who were looking for the quickest way to improve their selling skills.In these changing times, Spencer Johnson, coauthor of The One Minute Manager, shows you how the phenomenal One Minute methods can bring real and lasting sales success with the least amount of time and effort. You will learn how to enjoy your job and your life more as you discover the effective secrets of self-management, the integrity of selling on purpose, and the liberating wonderful paradox of helping others get what they want so you can get what you need.The One Minute Sales Person is a clear

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Book SynopsisThis analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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Book SynopsisTrade ReviewSeth Godin may be the ultimate entrepreneur for the information age * BusinessWeek *It's easy to see why people pay to hear what he has to say * Time *Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off * Forbes *If Seth Godin didn't exist we'd need to invent him * Alan Webber, founder, Fast Company *If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin * Micah Sifry, cofounder, Personal Democracy Forum *Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun * BusinessWeek *This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found * Rosanne Cash, Grammy-winning singer-songwriter *The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream * Steven Pressfield, author of The War of Art *Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are * Brian Koppelman, co-producer and co-creator of Billions *With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it * Tobi Lutke, CEO, Shopify *The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens * Peter Gabriel, Musician *

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Book SynopsisThe advertising industry's rise to power, in war and peaceTrade Review"Terrific new study of the advertising industry's role in silencing capitalism's most outspoken critics."--Consumption, Markets & Culture"Can spark an interesting debate about advertising's role in society and its relationship to consumer demand and desire. . . . well written, highly readable."--Journalism & Mass Communication Quarterly"Inger L. Stole provides a well-researched study of the advertising industry's political maneuvers during World War II and their implications for the postwar era. Stole's study is the most detailed account to date of the wartime advertising industry as a whole."--The Journal of American History"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War Programs and Information, and numerous federal officials and corporate big-wigs. The result is a lucid, top-down discussion."--Journal of American Culture"An excellent case study of a business during the war. . . . Stole shows us that the advertising industry was carefully and craftily navigating the potentially hazardous waters of the war economy, and thus laying the groundwork for its postwar efflorescence."Journal of American Studies"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and economy. Stole provides insight into the advertising industry's campaign to defend itself and free enterprise as well as the wartime consumer movement."-- Elizabeth Fones-Wolf, author of Waves of Opposition: Labor and the Struggle for Democratic RadioTable of ContentsList of Illustrations vi Acknowledgments vii Introduction 1 Chapter 1. Prelude to War 17 Chapter 2. Advertising Navigates the Defense Economy 35 Chapter 3. The Initial Year of the Advertising Council 56 Chapter 4. The Consumer Movement's Return 71 Chapter 5. Advertising, Washington, and the Renamed War Advertising Council 94 Chapter 6. The Increasing Role of the War Advertising Council 121 Chapter 7. Peace and the Reconversion of the Advertising Council 153 Epilogue 176 Notes 189 Index 255

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Book SynopsisThe advertising industry's rise to power, in war and peaceTrade Review"Terrific new study of the advertising industry's role in silencing capitalism's most outspoken critics."--Consumption, Markets & Culture"Can spark an interesting debate about advertising's role in society and its relationship to consumer demand and desire. . . . well written, highly readable."--Journalism & Mass Communication Quarterly"Inger L. Stole provides a well-researched study of the advertising industry's political maneuvers during World War II and their implications for the postwar era. Stole's study is the most detailed account to date of the wartime advertising industry as a whole."--The Journal of American History"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War Programs and Information, and numerous federal officials and corporate big-wigs. The result is a lucid, top-down discussion."--Journal of American Culture"An excellent case study of a business during the war. . . . Stole shows us that the advertising industry was carefully and craftily navigating the potentially hazardous waters of the war economy, and thus laying the groundwork for its postwar efflorescence."Journal of American Studies"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and economy. Stole provides insight into the advertising industry's campaign to defend itself and free enterprise as well as the wartime consumer movement."-- Elizabeth Fones-Wolf, author of Waves of Opposition: Labor and the Struggle for Democratic RadioTable of ContentsList of Illustrations vi Acknowledgments vii Introduction 1 Chapter 1. Prelude to War 17 Chapter 2. Advertising Navigates the Defense Economy 35 Chapter 3. The Initial Year of the Advertising Council 56 Chapter 4. The Consumer Movement's Return 71 Chapter 5. Advertising, Washington, and the Renamed War Advertising Council 94 Chapter 6. The Increasing Role of the War Advertising Council 121 Chapter 7. Peace and the Reconversion of the Advertising Council 153 Epilogue 176 Notes 189 Index 255

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Book SynopsisNEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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Book SynopsisA pictorial and historical guide to London’s old brick adverts

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Book SynopsisYugoslavia was unique among the communist countries of the Cold War era in its openness to mixing cultural elements from both socialism and capitalism. Unlike their counterparts in the nations of the Soviet bloc, ordinary Yugoslavs enjoyed access to a wide range of consumer goods and services, from clothes and appliances to travel agencies and discotheques. From the mid-1950s onward the political climate in Yugoslavia permitted, and at times encouraged, a consumerist lifestyle of shopping, spending, acquiring, and enjoying that engaged the public on a day-to-day basis through modern advertising and sales techniques. In Bought and Sold, Patrick Hyder Patterson reveals the extent to which socialist Yugoslavia embraced a consumer culture usually associated with capitalism and explores the role of consumerism in the federation''s collapse into civil war in 1991. Based on extraordinary research and featuring remarkable examples of Yugoslav print advertising and mass culture, this Trade ReviewBought and Sold is a splendid historical achievement that uncovers the lost realities of a lost country, and makes clearly visible a large part of what Yugoslavia was. Beautifully written and produced expertly by Cornell University Press, the book is bound to radically change and improve not just our understanding of the former Yugoslavia's consumer culture, but also our appreciation of the multi-dimensional reality of that vanished country. -- Gordana P. Crnkovic * Slavic and East European Journal *In this sophisticated yet readable analysis, Patterson argues that a culture of consumption was utterly central to the socialist experiment in Yugoslavia.... In a nation whose peoples held varied ethnic and religious identities, these consumer-driven aspirations constituted an integral element of cohesion in a society vulnerable to disaggregation.... Having addressed how consumer culture was crucial to the success of the Yugoslav sociopolitical experiment, Patterson ultimately demonstrates the centrality of consumer culture to that state in another way: its demise, when declining economic prospects convinced many Yugoslavs that their 'dream' was no longer attainable. Summing Up: Highly recommended. * Choice *Patterson captures the scale and shape of the buying, the power of advertising, and the effect of Yugoslav guest workers returning from capitalist consumer societies. He also chronicles the misgivings about consumer culture felt in some parts of society and their efforts to tame and then fight the values that came with the goods. Nonetheless, consuming held the country together. When the economic crisis hit in the 1980s, the good life dissipated, and Patterson maintains that the loss of that source of legitimacy did as much to sunder the country as the rise of ethnonationalism. -- Robert Legvold * Foreign Affairs *Table of ContentsPrologue. The Good Life and the Yugoslav DreamIntroduction. Getting It: Making Sense of Socialist Consumer Culture 1. Living It: Yugoslavia's Economic Miracle 2. Making It: Building a Socialist Brand of Market Culture 3. Selling It: Legitimizing the Appeal of Market Culture 4. Fearing It: The Values of Marxism and the Contradictions of Consumerism 5. Taming It: The Party-State Establishment and the Perils of Pleasure 6. Fighting It: New Left Attacks on the Consumerist Establishment and the Yugoslav Dream 7. Loving It: Ordinary People, Everyday Life, and the Power of Consumption 8. Needing It: The Eclipse of the Dream, the Collapse of Socialism, and the Death of YugoslaviaEpilogue. Missing It: Yugo-Nostalgia and the Good Life LostSelected Bibliography Index

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Book SynopsisSkillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.Trade Review"Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding—a must-read for marketing professionals." -- Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj-Hotels & Resorts"This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals." -- Nakul Anand, Executive Director, ITC Ltd.Table of ContentsPrefacePart I. The Hospitality BrandscapeChapter 1. Hospitality Marketing and Branding: Past and FutureChapter 2. Branding Challenges and OpportunitiesChapter 3. Branding and the InternetCase Study I. Carnival Cruise LinesPart II. Global BrandingChapter 4. Global Brand ExpansionChapter 5. Branding beyond BordersChapter 6. Brand StrategiesCase Study II. Ritz-Carlton BaliPart III. Strategic BrandingChapter 7. Brand EquityChapter 8. Brand PositioningChapter 9. Brand Extensions and Customer LoyaltyCase Study III. Taj Hotels, Resorts, and PalacesPart IV. Branding ExecutionChapter 10. Managing Marketing and Branding RelationshipsChapter 11. Brand FranchisingChapter 12. Brand PartnershipsCase Study IV. GrouponAcknowledgmentsBibliography

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Book SynopsisExamines the connection between baseball and advertising, as both constructors and reflectors of culture. Roberta Newman considers the simultaneous development of both industries, paying particular attention to the ways in which advertising spread the gospel of baseball and baseball helped develop consumers ready for advertising.Trade Review"Whether you have an interest in baseball, advertising, history in general or pop culture Newman’s Here’s the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising is both an informative and entertaining read."—Mark McGee, NINE"An excellent piece of historical research and sophisticated analysis."—Richard C. Crepeau, Aethlon"[Here's the Pitch] makes for entertaining reading for the serious fan interested in the nexus of the history of advertising and the national pastime."—Bob Komoroski, Inside Game"Advertising can be subliminal, but its underlying influence among consumers is as strong today as it was when Cobb and Ruth urged fans to buy the products they were endorsing."—Bob D'Angelo, Sport in American History“Here’s the Pitch is a delight on every page. Dr. Newman offers a fascinating mosaic of American culture through the frame of the ‘nearly conjoined twins’ of baseball and advertising. . . . Readers will learn, reminisce, and laugh. Fans of baseball, American history, or advertising will find this an accessible book to add to their libraries, but only after loaning it and recommending it to their friends and associates. . . . Highly recommended.”—Robert Bellamy, professor of media and sports at Duquesne University"Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries."—Jason Schott, Brooklyn Fans"Nine out of ten doctors recommend that you don't leave home without Here's the Pitch. . . . Newman tells how these two industries were ideal mates in impacting the USA's collective consciousness."—John Vorperian, SABR Lajoie Chapter newsletter"Here’s the Pitch should be referenced in any study of the relationship between the grand old game and the world of consumer product promotion. It is a serious review of two industries that grew up together and remain important to each other."—Dennis Snelling, New York Journal of Books“Studying the history of baseball without studying the history of its advertising partnership is like trying to learn rocketry without understanding rocket fuel. Newman offers an insightful history of baseball’s alliance with advertising that is both entertaining and accessible. Her authoritative analysis is the go-to source on the symbiotic bond between two American obsessions.”—James R. Walker, author of Crack of the Bat: A History of Baseball on the Radio"You've got what's likely the definitive project dedicated to hardball and hawking, where "Mad Men" meet yesterday's Max Muncies."—Tom Hoffarth, fartheroffthewall.comTable of ContentsList of Illustrations Acknowledgments Introduction: Here’s the Pitch! 1. Hustlers, Hucksters, and Snake-Oil Salesmen: Two Industries Emerge 2. “It Pays to Be Personal”: Baseball and Endorsement Advertising in the First Golden Age 3. Breakfast of Champions: Tales of Depression-Era Baseball and Advertising 4. Pitching in Black and White: Baseball, Advertising, and the Color Line 5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine: Tales of Television Advertising 6. “Let’s Just Say It Works for Me”: Major League Baseball, Viagra, and the Business of Pharmaceutical Advertising 7. Four Things We Love: Advertising, Identity, Big Papi, and the Image of the Afro-Latino Ballplayer 8. “Driven” to “RE2PECT”: Derek Jeter and the (Re)Branding of “All-American” Epilogue: Pitching in the Future Game Notes Bibliography Index

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Book SynopsisUsing documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.Trade ReviewThis is a rich and sophisticated elaboration of the history of corporate restoration and should be widely read. * Journal of American History *Not since Roland Marchand’s work on interwar advertising and public relations has there been such a sophisticated historical analysis of corporate rhetoric, whether verbal or visual.... From Submarines to Suburbs is a major work. * Technology and Culture *Henthorn’s well-written and extensively illustrated book about "American commercial propaganda" from 1939-1959 fills an important gap in the emerging historical narrative.... Drawing on a wealth of sources, including an impressive number of institutional advertisements, Henthorn explores how corporations promoted a strong consumer ethos during the war and beyond. * The Historian *A substantial and thoroughly researched book.... Henthorn also includes sixty-nine well-chosen illustrations from newspaper and magazine advertisements and industrial sources...making the work more rewarding and accessible to a variety of readers. * Journalism History *Readers will appreciate the numerous illustrations as well as Henthorn’s deft analysis of advertising copy and imagery. A skillful synthesis that yields new insights, From Submarines to Suburbs is a valuable contribution to both business and cultural history. * Business History Review *

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Book SynopsisExplores such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, and the use of advertising to promote mass consumption in West Germany. This book focuses on the actors who had the greatest stake in successful merchandising.Trade Review“Selling Modernity is an excellent collection; every essay is superb. The contributors examine advertising and public relations in contrasting contexts: a monarchy, a liberal democracy, a popular dictatorship, a cold war democracy, a communist dictatorship, and a post–cold war reunited nation: what a historical laboratory!”—Claudia Koonz, author of The Nazi Conscience“A highly readable and wide-ranging compilation of innovative essays on German advertising and the people who produced it under dramatically different political regimes. This major contribution to understanding the culturally specific workings of modern economies will be of interest to specialists, students, and a broader audience.”—Uta G. Poiger, author of Jazz, Rock, and Rebels: Cold War Politics and American Culture in a Divided Germany“Advertising—this imaginative, erratic, and invasive aspect of capitalism—finds in Selling Modernity a creative and resourceful interpreter. The book marks an important shift from recent studies on consumer culture by emphasizing advertising as the link between production and consumption. It excellently shows that the ethical and economic meanings of advertisements were above all a reflection of Germans’ fantasies and dreams between 1871 and 1990.”—Alon Confino, author of Germany as a Culture of Remembrance: Promises and Limits of Writing HistoryTable of ContentsList of Illustrations ix Foreword / Victoria de Grazia xiii Acknowledgments xix Introduction / Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin 1 1. Marketing, Modernity, and “the German People’s Soul”: Advertising and Its Enemies in Late Imperial Germany, 1896-1914 / Kevin Repp 27 2. Visions of Prosperity: The Americanization of Advertising in Interwar Germany / Corey Ross 52 3. Branding Germany: Hans Domizlaff’s Markentechnik and Its Ideological Impact / Holm Friebe 78 4. “Planting a Forest Tall and Straight like the German Volk”: Visualizing the Volksgemeinschaft through Advertising in German Forestry Journals, 1933-1945 / Michael Imort 102 5. Selling the “Racial Community”: Kraft durch Freude and Consumption in the Third Reich / Shelley Baranowski 127 6. “Die erfrischende Pause”: Marketing Coca-Cola in Hitler’s Germany / Jeff Schutts 151 7. Lufthansa Welcomes You: Air Transport and Tourism in the Adenauer Era / Guillaume de Syon 182 8. “The History of Morals in the Federal Republic”: Advertising, PR, and the Beate Ushe Myth / Elizabeth Heineman 202 9. “Wowman! The World’s Most Famous Drug-Dog”: Advertising, the State, and the Paradox of Consumerism in the Federal Republic / Robert P. Stephens 230 10. “True Advertising Means Promoting a Good Thing through a Good Form”: Advertising in the German Democratic Republic / Anne Kaminsky 262 11. Promoting Socialist Cities and Citizens: East Germany’s National Building Program / Greg Castillo 287 12. “Serve Yourself!” The History and Theory of Self-Service in West and East Germany / Rainer Gries 307 Bibliography 329 Contributors 347 Index 351

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Book SynopsisDescribes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.Trade Review"Well written and organized, this book is a welcome addition to a growing number of revisionist studies of the broadcasting industry... Highly Recommended" -Choice Magazine "A Word from Our Sponsor is a truly groundbreaking study of the fateful union of broadcasting and advertising in their formative years. At long last, Meyers provides us with an in-depth, inside account of the creation and essential interdependence of these two dominant American culture industries, as sponsors and their ad agencies shaped "commercial radio" into a machine of mass entertainment and, in the process, into the nation's most effective advertising medium." -- -Thomas G. Schatz University of Texas at Austin, College of Communication "This is a terrific and much-needed book. Cynthia Meyers tells the compelling story of one of the most productive yet hidden cultural forces of the twentieth century." -- -Michele Hilmes University of Wisconsin, MadisonTable of ContentsIntroduction Chapter 1 Dramatizing a Bar of Soap: The Advertising Industry Before Broadcasting Chapter 2 The Fourth Dimension of Advertising: The Development of Commercial Broadcasting in the early 1920s Chapter 3 They Sway Millions as If by Some Magic Wand: The Advertising Industry Enters Radio in the late 1920s Chapter 4 Who Owns the Time? Advertising Agencies and Networks Vie for Control in the 1930s Chapter 5 The 1930s' Turn to the Hard Sell: Blackett-Sample-Hummert's Soap Opera Factory Chapter 6 Showmanship on Radio: Ballet, Ballyhoo, and the Soft Sell of Young & Rubicam Chapter 7 Two Agencies: Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades Chapter 8 Madison Avenue in Hollywood: J. Walter Thompson and Kraft Music Hall (1936-46) Chapter 9 Advertising, Commercial Radio, and the War Effort, 1942-45 Chapter 10 On a Treadmill to Oblivion: The Peak and Sudden Decline of Network Radio in the late 1940s Conclusion Bibliography

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Book SynopsisDescribes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.Trade Review"Well written and organized, this book is a welcome addition to a growing number of revisionist studies of the broadcasting industry... Highly Recommended" -Choice Magazine "A Word from Our Sponsor is a truly groundbreaking study of the fateful union of broadcasting and advertising in their formative years. At long last, Meyers provides us with an in-depth, inside account of the creation and essential interdependence of these two dominant American culture industries, as sponsors and their ad agencies shaped "commercial radio" into a machine of mass entertainment and, in the process, into the nation's most effective advertising medium." -- -Thomas G. Schatz University of Texas at Austin, College of Communication "This is a terrific and much-needed book. Cynthia Meyers tells the compelling story of one of the most productive yet hidden cultural forces of the twentieth century." -- -Michele Hilmes University of Wisconsin, MadisonTable of ContentsIntroduction Chapter 1 Dramatizing a Bar of Soap: The Advertising Industry Before Broadcasting Chapter 2 The Fourth Dimension of Advertising: The Development of Commercial Broadcasting in the early 1920s Chapter 3 They Sway Millions as If by Some Magic Wand: The Advertising Industry Enters Radio in the late 1920s Chapter 4 Who Owns the Time? Advertising Agencies and Networks Vie for Control in the 1930s Chapter 5 The 1930s' Turn to the Hard Sell: Blackett-Sample-Hummert's Soap Opera Factory Chapter 6 Showmanship on Radio: Ballet, Ballyhoo, and the Soft Sell of Young & Rubicam Chapter 7 Two Agencies: Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades Chapter 8 Madison Avenue in Hollywood: J. Walter Thompson and Kraft Music Hall (1936-46) Chapter 9 Advertising, Commercial Radio, and the War Effort, 1942-45 Chapter 10 On a Treadmill to Oblivion: The Peak and Sudden Decline of Network Radio in the late 1940s Conclusion Bibliography

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