Advertising Books
RIT Cary Graphic Arts Press The American Image: U.S. Posters from the 19th to
Book SynopsisThe first compact history of the American poster with 80 full color reproductions and an essay on poster design. The "modern" American poster has figured prominently in virtually every major political, social, commercial, and cultural development in the country. With arresting images and text, these posters have informed and sold Americans on election campaigns, the nation's war efforts, protest movements, consumer products, travel, entertainment, etc. They also comprise a history of U.S. graphic design, reflecting dramatic changes in style, advertising theory, and printing, as well as the emergence of key graphic designers. The American Image provides a rare survey of this popular art, spanning more than one hundred years. Selected from the Resnick Collection, the book analyzes some 70 posters representative of every significant style and theme. They range from design masterpieces to works of historical value, from posters by renowned designers to those created anonymously, and from celebrated images to those never before published. This handsome book includes superb, full-color reproductions; an incisive essay on American poster design by R. Roger Remington; and a preface and authoritative commentary on each image by Mark Resnick. MARK RESNICK is currently Executive Vice-President, Business Affairs, for Twentieth Century Fox. He has assembled what is likely the foremost private collection of American posters spanning the 1890s to present. R. ROGER REMINGTON is the Massimo and Lella Vignelli Distinguished Professor in Design in the School of Design, Rochester Institute of Technology. He is the author of several books, the most recent of which is American Modernism: Graphic Design, 1920 to 1960.
£18.99
Business Expert Press Social Media Marketing: Strategies in Utilizing Consumer-Generated Content
Book SynopsisFaced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as a consumer vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the company's marketing strategy. Brands and companies have enabled consumers to be producers of original content, co-creators for an existing brand, and curators for trending ideas in the consumer market.The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
£21.80
Business Expert Press Stand Out!: Building Brilliant Brands For The World We Live In
Book SynopsisStand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation….it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
£25.16
Business Expert Press Make Your Business Social: Engage Your Customers With Social Media
Book SynopsisSocial media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.
£23.70
Instituto Monsa de Ediciones Impressive Advertising
Book SynopsisImpressive Advertising brings together some of the advertising industry s top creative talent, and showcases some of the most unique and innovative campaigns from around the world. From site specific advertising to poster campaigns, this is a superbly illustrated look at advertising that connects and communicates with its audience in unique and creative ways.
£16.79
The Chinese University Press Advertising to Children in China
Book SynopsisThis book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
£26.96
The Chinese University Press Advertising to Children in China
Book SynopsisThis book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following questions: What are the characteristics of the children market in China and what are the ways to reach Chinese children? How do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age? How do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children? What do commercials in China communicate? How are children's commercials in China regulated? The book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups.
£19.46
Delsan Libros Historia de La Publicidad
Book Synopsis
£19.00
Taylor & Francis Social and Environmental Issues in Advertising
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£43.99
Taylor & Francis Strategic Brand Management in Higher Education
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£128.25
Taylor & Francis Ltd Branding Diversity New Advertising and Cultural Strategies Routledge Critical Advertising Studies
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£47.49
Taylor & Francis Strategic Communication for Startups and Entrepreneurs in China Routledge Insights in Public Relations Research
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£47.49
Taylor & Francis Strategic Brand Management and Development
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£128.25
Taylor & Francis Developing Global Business Communication in Asia
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£128.25
Taylor & Francis Food Advertising and Childhood Obesity
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£47.49
Taylor & Francis Ltd Social Media Storms
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£37.99
Taylor & Francis Ltd Social Media Storms
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£128.25
Taylor & Francis Principles of Strategic Communication
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£77.15
Taylor & Francis Sustainable Branding Ethical Social and Environmental Cases and Perspectives
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£128.25
Taylor & Francis Introduction to Advertising Understanding and
Book SynopsisThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.Trade Review'The book is very helpful and much needed in the digital age, it covers all the aspects of advertising. Emmanuel Mogaji has encapsulated all the imperative aspects and domains of advertising very effectively. Commendable work!'Varsha Jain, Professor of Marketing, Co-chairperson, Doctoral Program, and Research, MICA, India'A critical view of modern advertising... This book teaches you the management side of the advertising process. As an advertising lecturer, I enjoyed reading Emmanuel's insights and can't wait to share them with my students and colleagues.'Ismail Erkan, Assistant Professor at Izmir Katip Celebi University, Turkey‘A simple yet packed advertising and communications book that achieves to highlight the advertising process as well as showcasing contemporary examples by brands. This book is very engaging and I will definitely introduce to my students due to ease of navigation, real life examples and link to day-to-day life messages we all come across.’Shelton Giwa, Senior Lecturer in Digital Marketing and Consumer Culture, Leicester Castle Business School, De Montfort University, UK'Introduction to Advertising: Understanding and Managing the Advertising Process offers an insight into the various ways in which advertising can be studied from an academic perspective. It explores different advertising theories and engages the reader by including reflective questions at the end of each chapter to assess the readers understanding. Very interesting read.'Claudette Kika, Lecturer in Management, University of Bedfordshire, UK'This is a relevant book that introduces a layman or a beginner to Advertising and Marketing Communications. The book exposes the reader to the how, why, and when of Advertising campaigns from a multidisciplinary perspective. It's helpful to students, academics, researchers, and practitioners. Indeed, the author, Dr. Mogaji, displayed his professional knowledge, experience, and academic training in writing this book.'Taiwo O. Soetan, Instructor, School of Business, IT & Applied Arts, Red River College, Winnipeg, CanadaTable of Contents1. Advertisement: Message from the Brand Theme 1: Creating the Message 2. The theories behind the Message 3. Advertising agencies working on the message 4. The creative elements of advertisements Theme 2: Sharing the Message 5. Advertisements shared through traditional media 6. Advertisements shared through digital and emerging media Theme 3: Engaging the Message 7. Advertisements reflecting the values of the target audience 8. Offensive or unoffensive: Regulating advertisements Theme 4: Evaluating the Message 9. Evaluating the effectiveness of the advertisement 10. What lies ahead: The future of advertising
£45.99
Taylor & Francis Introduction to Advertising Understanding and Managing the Advertising Process
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£147.25
Taylor & Francis Innovation in Advertising and Branding Communication Routledge Research in Communication Studies
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£128.25
Taylor & Francis Implicative Marketing
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£47.49
Taylor & Francis Ltd Creating a Successful Digital Presence
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£128.25
Taylor & Francis Ltd Creating a Successful Digital Presence
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£37.99
Taylor & Francis Building Value through Marketing A StepbyStep Guide
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£128.25
Taylor & Francis Building Value through Marketing
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£32.99
Taylor & Francis Women in PR History The History of Public
Book SynopsisThe history of PR has received limited attention over the years, and especially the role of women in PR has been an âuntoldâ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on womenâs contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women tTrade Review"Despite it being a predominantly female profession, the books chronicalling the history the of public relations are populated by stories of ‘great men’. Women are almost invisible. But slowly things are changing. More women are not only being appointed at the highest levels, but finally they are escaping the shadow of great men. Their stories are both beacons of achievement and a measure of professional and social progress. This book marks an important moment for the profession. For the first time a collection of her-stories have made it to the light of day: it’s a shame, literally, that it has taken until 2020 to do so. This collection gathers together crucial and unique insights into the lives of some of those great women and the lessons that can be learned from them. It also maps the progress of emerging from the shadow over the last few years. It’s a crucial contribution to our history and every thinking practitioner and grateful academic should have it." - Professor Anne Gregory, University of Huddersfield, UK"Despite it being a predominantly female profession, the books chronicalling the history the of public relations are populated by stories of ‘great men’. Women are almost invisible. But slowly things are changing. More women are not only being appointed at the highest levels, but finally they are escaping the shadow of great men. Their stories are both beacons of achievement and a measure of professional and social progress. This book marks an important moment for the profession. For the first time a collection of her-stories have made it to the light of day: it’s a shame, literally, that it has taken until 2020 to do so. This collection gathers together crucial and unique insights into the lives of some of those great women and the lessons that can be learned from them. It also maps the progress of emerging from the shadow over the last few years. It’s a crucial contribution to our history and every thinking practitioner and grateful academic should have it." - Professor Anne Gregory, University of Huddersfield, UKTable of ContentsIntroduction1 Re-examining the existence of the "velvet ghetto" and the "glass ceiling": examining the status of American women in public relations a generation later 2 Women in public relations: a thematic analysis of ECM data (2009–2019) 3 ‘Signum authenticum’ of women: herstories in Turkey’s public relations during the early years 4 Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA 5 Betty Stewart, Orientalism and Oriental Cavalcade: entertainment public relations in late 1950s Australia 6 The militant documentary films of Helena Lumbreras as dissent and protest public relations 7 A ‘herstory’ of Malaysian public relations: Paddy Schubert, Malaysia’s women PR pioneer 8 The Loi Krathong festival and Nang Noppamas: Applying current ‘PR’ theory to identify the first Thai female PR practitioner 9 Inez Kaiser: the perseverance of a public relations pioneer Conclusions
£128.25
Taylor & Francis Ltd The Routledge Companion to Corporate Branding
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£204.25
Taylor & Francis Ltd Introduction to Corporate Communication
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£128.25
Taylor & Francis Ltd Corporate Brand Design
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£142.50
Taylor & Francis Ltd Corporate Brand Design
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£39.99
Taylor & Francis Building Corporate Identity Image and Reputation in the Digital Era
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£128.25
Taylor & Francis Ltd Building Corporate Identity Image and Reputation in the Digital Era
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£37.99
Taylor & Francis Ltd Consumer Behaviour and Social Network Sites
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£24.51
Taylor & Francis Ltd Internal Marketing Theories Perspectives and Stakeholders Routledge Studies in Marketing
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£128.25
Taylor & Francis Ltd Internal Marketing
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£39.99
Taylor & Francis Strategic Communications in Russia
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£39.99
Taylor & Francis Ltd The Business of Aspiration How Social Cultural and Environmental Capital Changes Brands
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£128.25
Taylor & Francis Ltd Innovation in Advertising and Branding Communication
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£39.99
Taylor & Francis Nation Branding
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£147.25
Taylor & Francis Nation Branding
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£44.99
Taylor & Francis Strategic Stakeholder Engagement
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£32.99
Taylor & Francis Driving Consumer Engagement in Social Media Influencing Electronic Word of Mouth Routledge Studies in Marketing
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£128.25
Taylor & Francis Ltd Advertising Management in a Digital Environment
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£171.00
Taylor & Francis Ltd Advertising Management in a Digital Environment
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£47.49
Taylor & Francis Ltd Decoding CocaCola
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£39.99
Taylor & Francis Ltd Charity Marketing
Book SynopsisCharities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector.The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charityTrade Review"This is the most important new charity marketing publication for a decade. The content delivers a rigorous review of contemporary academic research and applies this directly to professional practice. A ‘must read’ book for any serious student of charity marketing and for charity marketing professionals everywhere who want to be at the forefront of effective practice ." Professor Stephen Lee, Bayes Business School"Hyde and Mitchell's Charity Marketing: Contemporary Issues, Research and Practice is unique in offering relevant theoretical lenses and philosophical insights to the study of fundraising and marketing within the charitable sector." - Dr Rita Kottasz, Kingston University London"This is the most important new charity marketing publication for a decade. The content delivers a rigorous review of contemporary academic research and applies this directly to professional practice. A ‘must read’ book for any serious student of charity marketing and for charity marketing professionals everywhere who want to be at the forefront of effective practice ." Professor Stephen Lee, Bayes Business School"Hyde and Mitchell's Charity Marketing: Contemporary Issues, Research and Practice is unique in offering relevant theoretical lenses and philosophical insights to the study of fundraising and marketing within the charitable sector." - Dr Rita Kottasz, Kingston University LondonTable of ContentsIntroducing charity marketing: contemporary issues, research and practice; Theoretical foundations for exploring charity marketing; Building powerful charity brands: an inside perspective; 1 Charity marketing and corporate social responsibility; 2 Nonprofit brand and managing nonprofit rebranding strategy; 3 Marketing charities to attract volunteers: time for B2V; 4 Don’t ask, don’t get: the ethics of fundraising; 5 Spoilt for choice? Understanding how donors choose which charities to support; 6 Fundraising across different causes; 7 Contemporary perspectives on charity and nonprofit arts marketing: from creative economy towards a public realm; 8 Digital marketing for charities: reflections from a collaborative project; 9 Relationship marketing in charities: so much more than just ‘tea and sympathy’; 10 Ask not what marketing practice can do for NPOs; ask what NPOs can do for marketing practice; 11 Stakeholders in the palliative and end of life care service ecosystem: a study of the hospice sector; 12 Internal marketing and branding: nonprofit marketing starts from the inside
£128.25
