Sales and marketing Books

Book SynopsisThis book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.Trade ReviewA great guide for professionals and students on building brands through AI.

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Book SynopsisThe Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this–direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company's product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers.Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning.As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship. The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success. Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling.Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling: Compensation , Ethics & compliance, and Global reach. For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry – to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book's content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling.The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.

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Book SynopsisIn a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

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Book SynopsisEver since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

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Book SynopsisMarketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included.The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders.Trade ReviewMarketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts."" -Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing,Virginia Commonwealth University""Marketing In Healthcare-related Industries could not have come at a better time. Just as theepidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domesticand donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area."" -Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva""A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student."" -Dr. Abigail Mensah - Korle-Bu Teaching Hospital, Ghana""This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners.""- Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAETable of Contents Foreword. Preface. CHAPTER ONE: An Introduction to Marketing in Healthcare. CHAPTER TWO: Services Marketing as the Bedrock of Healthcare Marketing. CHAPTER THREE: The Evolving Societal and Healthcare Context. CHAPTER FOUR: Public Sector Marketing in Healthcare. CHAPTER FIVE: Strategic Planning in Healthcare Marketing. CHAPTER SIX: Managing Innovation in Healthcare Institutions. CHAPTER SEVEN: Healthcare Stakeholders. CHAPTER EIGHT: Consumer Behavior in Healthcare Service Encounters. CHAPTER NINE: Positioning Healthcare Services in Competitive Markets. CHAPTER TEN: Balancing Healthcare Service Demand and Capacity. CHAPTER ELEVEN: Managing Relationships and Building Loyalty in Healthcare Industries. CHAPTER TWELVE: Marketing Tool Kit for Healthcare Managers. About the Authors.

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Book SynopsisMarketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included.The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders.Trade ReviewMarketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts."" -Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing,Virginia Commonwealth University""Marketing In Healthcare-related Industries could not have come at a better time. Just as theepidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domesticand donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area."" -Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva""A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student."" -Dr. Abigail Mensah - Korle-Bu Teaching Hospital, Ghana""This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners.""- Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAETable of Contents Foreword. Preface. CHAPTER ONE: An Introduction to Marketing in Healthcare. CHAPTER TWO: Services Marketing as the Bedrock of Healthcare Marketing. CHAPTER THREE: The Evolving Societal and Healthcare Context. CHAPTER FOUR: Public Sector Marketing in Healthcare. CHAPTER FIVE: Strategic Planning in Healthcare Marketing. CHAPTER SIX: Managing Innovation in Healthcare Institutions. CHAPTER SEVEN: Healthcare Stakeholders. CHAPTER EIGHT: Consumer Behavior in Healthcare Service Encounters. CHAPTER NINE: Positioning Healthcare Services in Competitive Markets. CHAPTER TEN: Balancing Healthcare Service Demand and Capacity. CHAPTER ELEVEN: Managing Relationships and Building Loyalty in Healthcare Industries. CHAPTER TWELVE: Marketing Tool Kit for Healthcare Managers. About the Authors.

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Book SynopsisThis book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Dr. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing.This unique authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This innovative methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete and sustainable results within 2 months.

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Book SynopsisThis book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Dr. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing.This unique authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This innovative methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete and sustainable results within 2 months.

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Book SynopsisThis is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.Table of ContentsChapter 1. The Special Nature of Sport Marketing Sport Marketing Then and Now The Sport Industry Sport Marketing Defined Marketing Myopia in Sport Uniqueness of Sport Marketing Wrap-UpChapter 2. Strategic Marketing Management Marketing Planning Process Strategic Step 1: Develop Vision, Mission, and Values Strategic Step 2: Develop Strategic Goals and Objectives Strategic Step 3: Develop a Ticket Marketing, Sales, and Service Plan Strategic Step 4: Integrate the Marketing Plan Into a Broader, Strategic Resource Allocation Strategic Step 5: Control and Evaluate Implementation of the Plan Eight-Point Ticket Marketing, Sales, and Service Plan Model Marketing Models Wrap-UpChapter 3. Understanding the Sport Consumer Socialization, Involvement, and Commitment External Factors Internal Factors Responses Wrap-UpChapter 4. Market Research and Analytics in the Sport Industry Sources of Information Users of Market Research in Sport and Entertainment Application of Market Research in the Sport Industry Performing the Right Research Data Analytics Wrap-UpChapter 5. Market Segmentation and Target Marketing What Is Market Segmentation? Four Bases of Segmentation Target Marketing Wrap-UpChapter 6. The Sport Product What Is the Sport Product? The Sport Product: Its Core and Extensions Key Issues in Sport Product Strategy Wrap-UpChapter 7. Managing Sport Brands What Is Branding? Importance of Brand Equity Benefits of Brand Equity How Brand Equity Is Developed Leveraging Brand Equity Identifying and Measuring Your Brand Protecting the Brand Additional Brand Management Considerations Wrap-UpChapter 8. Promotion and Paid Media Promotion: The Driver to Sales Paid Media Advertising Media for Sport Promotional Concepts and Practices Promotional Components Ultimate Goal of Sport Marketing: Get and Keep Consumers in the Frequency Elevator Putting It All Together: An Integrated Promotional Model Wrap-UpChapter 9. Public Relations What Is Public Relations? Public Relations in the Sport Marketing Mix Sport Public Relations and Content Creation in the Digital and Social Media Age Public Relations, Advocacy, and the Art of Influencing Public Opinion Sport, Television, and Entertainment Influence on Sport Public Relations Wrap-UpChapter 10. Sponsorship, Corporate Partnerships, and the Role of Activation What Is Sponsorship? Sponsorship in the Marketing Mix Growth of Sponsorship What Does Sport Sponsorship Have to Offer? Corporate Objectives Athlete Endorsement Sponsor Activation Selling Sponsorships Ethical Issues in Sponsorship Wrap-UpChapter 11. Social Media in Sports What Is Social Media? Social Media and the Marketing Mix Building an Audience Engaging Fans Social Media Platforms Leveraging Players and Talent Wrap-UpChapter 12. Sales and Service Relationship Between Media, Sponsors, and Fans and the Sales Process What Is Sales? Database Sport Marketing and Sales Typical Sales Approaches Used in Sport Pricing Basics Secondary Ticket Market Customer Lifetime Value, Service, and Retention Wrap-UpChapter 13. Delivering and Distributing Core Products and Extensions Placing Core Products and Their Extensions Theory of Sport and Place Facility Marketing Channels Product-Place Matrix Wrap-UpChapter 14. Legal Aspects of Sport Marketing Intellectual Property Trademark Infringement Copyright Law and Sport Marketing Patents Sport Marketing Communications Issues Ambush Marketing Right of Publicity and Invasion of Privacy Contractual Issues Involving Consumers Promotion Law Issues Emerging Issues Wrap-UpChapter 15. The Evolving Nature of Sport Marketing Cross-Effects Among the Five Ps Controlling the Marketing Function The Shape of Things to Come Wrap-Up

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Book Synopsis

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Book Synopsis

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Book SynopsisMarketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A comprehensive textbook that covers all the fundamental concepts and theories of marketing. The content coverage is presented in a clear and concise manner, making it easy for readers to understand and apply the concepts. The book is aimed at students of marketing, as well as professionals who want to refresh their knowledge and skills. It includes real-world cases and examples, which help readers to see the practical applications of marketing concepts.

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Book SynopsisConsumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services. It delves into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes. It presents real-life case studies and examples to illustrate how different factors can affect consumer decision-making. The book provides insights into how businesses can better understand and influence consumer behavior to improve their marketing efforts and achieve success.Table of Contents Chapter 1 Introduction to Consumer Behavior Chapter 2 Consumer Culture and Influences on Consumer Behavior Chapter 3 Consumer Perception, Motivation, and Attitude Chapter 4 Consumer Behavior Research Chapter 5 Consumer Buying Behavior Process Chapter 6 Consumer Decision Making Chapter 7 Consumer Behavior Outcomes and Issues

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Book SynopsisWith a focus on understanding and engaging the right audience, this book provides invaluable insights, strategies, and practical tips for reaching your target market. From defining customer personas to crafting compelling messaging, the book covers it all. With real-life examples and case studies, readers will gain a deep understanding of how to identify and connect with their ideal customers. Whether you are a seasoned marketer or just starting out, Marketing Fundamentals is a must-read for anyone looking to maximize their marketing efforts and achieve business success. He offers valuable knowledge and insights into the world of tourism and hospitality education. This book provides a wealth of information, covering topics such as curriculum development, teaching methodologies, industry trends, and career opportunities.Table of Contents Chapter 1 What is Marketing Chapter 2 Consumer Buyer Behavior Chapter 3 Marketing Segmentation, Targeting and Positioning Chapter 4 Branding Operations Chapter 5 Pricing Operations Chapter 6 Promotion Operations Chapter 7 Planning, Implementing, and Evaluating Marketing Strategies Chapter 8 Marketing Budget Chapter 9 Marketing Environment, Social Responsibilities, and Ethics Chapter 10 Managing Marketing Relationships

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Book SynopsisTo survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.Table of Contentsa: Introduction Part I: Imagineering – Where and When 1: Focus Shift in Western Economies 2: From Target Group to Follow Group 3: From Brand Marketing to Identity Branding 4: A Meaningful Experience 5: Thinking in Terms of Business Models Part II: Imagineering – Who, What and How 6: How Do You Become an Imagineer? 7: The Imagineer’s Work Process 8: The Imagineer’s Design Methodology Part III: I, the Imagineer 9: Warming Up for the Right Side of the Brain 10: I, the Imagineer, Learn to Understand People, their Emotions and Behaviour 11: Working Towards Your Own Signature

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Book SynopsisModern Day Selling is designed to help sales associates find a greater success. Over the years the world has evolved. Unfortunately, the styles and concepts of sales training have not. As greed set in we began to train our sales associate improperly on ways to trick and manipulate our customers. This has created a separation between sales associates and customers. This book is designed to help reconnect them.

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Book SynopsisService business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary review of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringing together eminent scholars from economics, management, sociology, public policy, planning and geography.Chapters contribute to ongoing debates about the nature and management of service business and the characteristics of service-led economies. Disciplinary perspectives on services, services and core business processes, and the management of service business are explored. Included is a series of case studies from the EU, USA, UK and Australia.Designed as an additional text for undergraduates and postgraduate studies, this book will appeal to students and scholars seeking a multi-disciplinary understanding of this increasingly mainstream field.Contributors: L. Andres, U. Apte, J.R. Bryson, C. Chapain, A. Coad, P.W. Daniels, F. Djellal, M. Ehret, J. Frankish, F. Gallouj, R. Greenwood, C. M. Hall, S. Hollis, A. Jones, U. Karmarkar, C.A. Kieliszewski, P.P Maglio, R. Mason, T. Morris, H. Nath, M. O'Mahony, A. Potter, J. Roberts, R. Roberts, L. Rubalcaba, M. Smets, D.J. Storey, P. Strom, J. Sundbo, D.J. Teece, M. Toivonen, R.H. Tsiotsou, J. Wirtz, F.F. Yang, A.G.O. YehTrade Review'This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development of service industries are analyzed, as are managerial and innovation issues. The book is a much needed supplement to the current widespread focus on service marketing and Service Dominant Logic. It is highly recommended to all academics, students and practitioners dealing with service business and industrial policy.' --Jon Sundbo, Roskilde University, Denmark'The Handbook of Service Business by John R. Bryson and Peter W. Daniels would be an excellent source of readings for an advanced undergraduate class or multidisciplinary doctoral seminar on service economics. As a bonus the Handbook includes a wealth of suggestions for future research.' --James Fitzsimmons, The University of Texas at AustinTable of ContentsContents: Preface – The Structure of the Handbook Acknowledgements 1. Service Business – Growth, Innovation, Competitiveness John R. Bryson and Peter W. Daniels PART I UNDERSTANDING SERVICE BUSINESS: DISCIPLINARY PERSPECTIVES 2. Growth and Productivity in EU Service Sectors Mary O’Mahony 3. Service Research and Economic Geography Patrik Ström 4. The New Scientific Study of Service Paul P. Maglio and Cheryl A. Kieliszweski 5. The Role of the Big 4: Commoditization and Accountancy Steve Hollis PART II SERVICES AND CORE BUSINESS PROCESSES 6. Green and Sustainable Innovation in a Service Economy Faridah Djellal and Faïz Gallouj 7. The Three-Stage Model of Service Consumption Rodoula H. Tsiotsou and Jochen Wirtz 8. Creating and Capturing Value in the Service Economy: The Crucial Role of Business Services in Driving Innovation and Growth Michael Ehret and Jochen Wirtz 9. Measuring Business Activity in the UK Julian Frankish, Richard Roberts, David J. Storey and Alex Coad 10. The Growth of Information-Intensive Services in the US Economy Uday Apte, Uday Karmarkar and Hiranya Nath 11. Service and Experience Jon Sundbo PART III MANAGING SERVICE BUSINESSES 12. The Organization of Service Business Andrew Jones 13. Managing Experts and Creative Talent David J. Teece 14. Globalization of Services Joanne Roberts 15. Internationalisation of Services: Modes and the Particular Case of KIBS Luis Rubalcaba and Marja Toivonen 16. In Pursuit of Creative Compliance: Innovation in Professional Service Firms Timothy Morris, Michael Smets and Royston Greenwood 17. Business and Professional Service Firms and the Management and Control of Talent and Reputations: Retaining Expert Employees and Client Relationship Management John R. Bryson PART IV UNDERSTANDING SERVICE BUSINESS 18. How has Logistics come to Exert Such a Key Role in the Performance of Economies, Society and Policy Making in the 21st Century? Andrew Potter and Robert Mason 19. Creative Systems: a New Integrated Approach to Understanding the Complexity of Cultural and Creative Industries in Eastern and Western Countries Lauren Andres and Caroline Chapain 20. Tourism Services: A Sustainable Service Business? C. Michael Hall 21. Growth and Spatial Development of Producer Services in China Anthony G. O. Yeh and Fiona F. Yang PART V CONCLUSION: A NEW RESEARCH AGENDA? 22. Developing the Agenda for Research on Knowledge-Intensive Services: Problems and Opportunities John R. Bryson and Peter W. Daniels Index

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Book SynopsisDespite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy makers focusing on the spatial dimensions of brands and branding.Contributors: S. Anholt, A. Arvidsson, D. Bennison, U. Ermann, H. Halkier, A. Harris, A. Hauge, P. Jackson, J. Jansson, G. Julier, B. Kubartz, N. Lewis, C. Lury, D. Medway, L. Moor, N. Papadopoulos, C. Pasquinelli, A. Pike, D. Power, P. Russell, N.-L. Sum, A. Therkelsen, N. Ward, G. WarnabyTrade Review‘Pike’s edited collection. . . is a welcome resource on the spatial dimensions of branding. . . this collection of 19 chapters provides a significant addition to the more conceptual analysis of place branding and promotion. . . the introductory and concluding sections of the book are excellent and should be part of the reading of any course in place and destination branding and marketing.’ -- C. Michael Hall, Journal of Sustainable Tourism‘The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely - if ever - explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.’ -- Mihalis Kavaratzis, Regional Studies‘An incomparably rich trove of work on the multifarious and contradictory “entanglements” between space, place, and brand. The volume helps us understand how and why “places of origin” play an ever greater role in the marketing of commodities, even while corporations continue to seek “placelessness” in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding - at the neighborhood, urban, and national scale - even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.’ -- Miriam Greenberg, University of California, Santa Cruz, US‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ -- John A. Quelch, Harvard Business School, USTable of ContentsContents: PART I: INTRODUCTION – CONCEPTUALISING AND THEORISING BRANDS AND BRANDING GEOGRAPHIES 1. Introduction: Brands and Branding Geographies Andy Pike 2. Of Places and Brands Nicolas Papadopoulos 3. Brands: Boundary Method Objects and Media Space Celia Lury PART II: BRANDS AND BRANDING GEOGRAPHIES – GOODS, SERVICES AND KNOWLEDGES 4. Brands in the Making: A Life History Approach Peter Jackson, Polly Russell and Neil Ward 5. The Making of Place: Consumers and Place-affiliated Brands Liz Moor 6. Sports Equipment: Mixing Performance with Brands – the Role of the Consumers Atle Hauge 7. Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria Ulrich Ermann 8. Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance Industry Bodo Kubartz 9. Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits Dominic Power and Johan Jansson 10. The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales Ngai-Ling Sum PART III: BRANDS AND BRANDING GEOGRAPHIES – SPACES AND PLACES 11. Branding Hoxton: Cultural Landscapes of Post-industrial London Andrew Harris 12. Branding Provincial Cities: The Politics of Inclusion, Strategy and Commitment Anette Therkelsen and Henrik Halkier 13. Design Activism Meets Place-branding: Reconfiguring Urban Representation and Everyday Practice Guy Julier 14. Place Branding and Cooperation: Can a Network of Places be a Brand? Cecilia Pasquinelli 15. Branding a Roman Frontier in the Twenty-first Century Gary Warnaby, David Bennison and Dominic Medway 16. Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding Nick Lewis 17. Beyond the Nation Brand: The Role of Image and Identity in International Relations Simon Anholt PART VI: CONCLUSIONS 18. Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding Adam Arvidsson 19. Conclusions: Brands and Branding Geographies Andy Pike Index

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Book SynopsisThe Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.Contributors include: B. Agirdir, R. Al-Abdulrazak, A.J. Ali, S.F.S. Alwi, Y. Aslanbay, A. Balasescu, R. Belk, J.D. Chandler, D. Chong, M.H. Cone, M. El-Fatatry, M.F. ElSahn, A.M. Everett, M.F. Farah, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman, S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar, N. Muhamad, R. Muhamad, S. Prokopec, G. Rice, O.H. Sanaktekin, O. Sandikci, F. Smaoui, R. Sobh, P. Temporal, S. Tepe, C. Thibos, M. Touzani, H.Y. Wong, O.M. Yacout, K.B. Yap, R.N.R. YusofTrade ReviewThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. Ozlem Sandikci and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.' --Lyn S. Amine, Saint Louis University'This ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognised market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicised understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in the Muslim branding and marketing.' - --Reina Lewis, London College of Fashion, UKThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognised market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicised understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in the Muslim branding and marketing. --Reina Lewis, London College of Fashion, UKTable of ContentsContents: 1. Islamic Marketing: An Introduction and Overview Özlem Sandıkcı and Gillian Rice PART I: MORALITY AND THE MARKETPLACE 2. Islamic Ethics and Marketing Abbas J. Ali 3. Fatwa Rulings in Islam: A Malaysian Perspective on their Role in Muslim Consumer Behaviour Nazlida Muhamad 4. Investment, Fashion and Markets in the Muslim World Alexandru Balasescu PART II: MUSLIM CONSUMPTIONSCAPES 5. Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing Russell Belk and Rana Sobh 6. Being Fashionable in Today’s Tunisia: What About Cultural Identity? Fatma Smaoui and Ghofrane Ghariani 7. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa Elizabeth C. Hirschman and Mourad Touzani 8. Lifestyles of Islamic Consumers in Turkey Yonca Aslanbay, Özlem Hesapçı Sanaktekin and Bekir Ağırdır 9. The Impact of Islam on Food Shopping and Consumption Patterns of Muslim Households Hayiel Hino 10. Understanding Preference Formation of Functional Food Among Malaysian Muslims Siti Hasnah Hassan PART III: MARKETING PRACTICES 11. Market-orientation and Islamic Business Practices in Malaysia Raja Nerina Raja Yusof, André M. Everett and Malcolm H. Cone 12. An International Marketing Strategy Perspective on Islamic Marketing Sonja Prokopec and Mazen Kurdy 13. Islamic Banking: The Convergence of Religion, Economic Self-interest and Marketing Kenneth Beng Yap 14. Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry Rusnah Muhamad, T.C. Melewar and Sharifah Faridah Syed Alwi 15. Customer-based Brand Equity of Islamic Banks in Bahrain: An Empirical Investigation Omneya Mokhtar Yacout and Mohamed Farid ElSahn 16. Islam and Corporate Social Responsibility in the Arab World: Reporting and Discourse Cameron Thibos and Kate Gillespie 17. Exploring Marketing Strategies for Islamic Spiritual Tourism Farooq Haq and Ho Yin Wong 18. A Digital Media Approach to Islamic Marketing Mohamed El-Fatatry, Stephen Lee, Tariq Khan and Vili Lehdonvirta PART IV: GLOBALIZATION, POLITICS AND RESISTANCE 19. Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance Sultan Tepe 20. The Arab Consumer Boycott of American Products: Motives and Intentions Maya F. Farah 21. Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim Markets Chae Ho Lee and Jennifer D. Chandler 22. Cultural Diplomacy and the United Arab Emirates: The Emergence of a Sovereign Wealth Fund Nation on the International Art World Stage Rula Al-Abdulrazak and Derrick Chong PART V: THE FUTURE 23. The Future of Islamic Branding and Marketing: A Managerial Perspective Paul Temporal 24. Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches Özlem Sandıkcı and Güliz Ger Index

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Book SynopsisFrom its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well as to other macromarketing interests including environmental sustainability, human and economic development, and global supply chains. Thus, the Handbook should become an excellent resource for new macromarketing scholarship.'- Terrence H. Witkowski, Editor, Journal of MacromarketingExploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today.This innovative book will be a valuable resource for both students and academics wishing to keep abreast of crucial developments in the field of business ethics. New, comprehensive insight from the world's experts in the field will also provide guidance for company executives and policy decision makers.Contributors: R.J. Aalberts, R. Benton, T. Beschorner, C.B. Bhattacharya, L. Ferrell, O.C. Ferrell, J.F. Gaski, D.U. Gilbert, M. Haase, T. Hajduk, P. Harrison, S.D. Hunt, M. Jackson, J.L. Johnson, T.A. Klein, G.R. Laczniak, K.D. Martin, P.E. Murphy, A. Nill, C. Nishihara, G. Palazzo, A. Rasche, T. Rittenburg, J. Sawayda, C. Schank, J. Schibrowsky, B.B. Schlegelmilch, C.J. Shultz, A. Singhapakdi, N.C. Smith, J.R. Sparks, B. Swinburn, I. Szocs, S.J. VitellTrade Review‘From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well as to other macromarketing interests including environmental sustainability, human and economic development, and global supply chains. Thus, the Handbook should become an excellent resource for new macromarketing scholarship.’ -- Terrence H. Witkowski, Editor, Journal of MacromarketingTable of ContentsContents: 1. Marketing Ethics and CSR in Marketing: Research Challenges for the Next Decade Gene R. Laczniak and Patrick E. Murphy 2. The General Theory of Marketing Ethics: The Consumer Ethics and Intentions Issues Scott J. Vitell and Shelby D. Hunt 3. A Review of Ethical Decision-Making Models in Marketing O.C. Ferrell, Linda Ferrell and Jennifer Sawayda 4. The Influence of Ethics Institutionalization on Ethical Decision Making in Marketing Scott J. Vitell, Anusorn Singhapakdi and Ceri Nishihara 5. Ethical Judgments are Different: An Information Processing Perspective on the Unique Nature of Ethical Judgments and Ethical Judgment Processes John R. Sparks 6. The Trouble With Marketing Ethics . . . John F. Gaski 7. The Cooperation of Marketing Theory and the Ethic of Responsibility: An Analysis With Focus on Two Views on Value Creation Michaela Haase 8. Marketing Ethics and Differentiation: Implications for Normalized Deviance Kelly D. Martin and Jean L. Johnson 9. Distributive Justice: Theory and Applications in Global Markets Thomas A. Klein 10. The Ethical Imperative of Constructive Engagement in a World Confounded by the Commons Dilemma, Social Traps and Geopolitical Conflicts Clifford J. Shultz, II 11. Upstream, Downstream: Toward a New Morality of Marketing in Global Supply Chains N. Craig Smith, Guido Palazzo And C.B. Bhattacharya 12. Environmental Ethics: Theory And Implications For Marketing Raymond Benton, Jr 13. Corporate Social Responsibility: Individual, Institutional And Systemic Perspectives Thomas Beschorner, Thomas Hajduk And Christoph Schank 14. What Drives Ethics Education In Business Schools? Studying Influences On Ethics In The MBA Curriculum Andreas Rasche And Dirk Ulrich Gilbert 15. Approaches To Marketing Ethics Education Terri Rittenburg And Linda Ferrell 16. Corporate Philanthropy And Ethicality: Two Opposing Notions? Bodo B. Schlegelmilch And Ilona Szőcs 17. Marketing Ethics In Context: The Promotion Of Unhealthy Foods And Beverages To Children Michaela Jackson, Paul Harrison, Boyd Swinburn And Mark Lawrence 18. New Telecommunication Technologies, Big Data And Online Behavioral Advertising: Do We Need An Ethical Analysis? Alexander Nill, Robert J. Aalberts, Herman Li And John Schibrowsky Index

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Book SynopsisThe strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives.The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula.Contributors: L. M. Aksoy, K. L. Becker-Olsen, E. Bigne, C.L. Bowen, D. L. Cassill, C. Corus, R. Curras-Perez, M. e. Drumright, A. Ekpo, L. Ferrell, O.C. Ferrell, F. Guzman, G. R. Henderson, R.P. Hill, Y. A. Komarova, G. R. Laczniak, R. Langan, D.R. Lehmann, S. Lopez, D. M. Martin, K. D. Martin, J. G. Mikeska, P. E. Murphy, J. L. Ozanne, M. Pirson, F.F. Quinn, J. M. Rapp, H. Ryu, J. Sawayda. J. Schouten, N. C. Smith, C. R. Taylor, D.M. Thorne, H. Weijo, Z. YvaireTable of ContentsContents: Introduction Ronald Paul Hill PART I: THE MARKETING AND CORPORATE SOCIAL RESPONSIBILITY NEXUS 1. Research at the Intersection of Marketing and CSR Ryan Langan 2. The Domain of Corporate Social Responsibility and Marketing O.C. Ferrell, Linda Ferrell and Jennifer Sawayda 3. The Relationship between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good Gene R. Laczniak and Patricm E. Murphy PART II: MARKETING STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY 4. Organizational Congruence with Socially Responsible Behaviors Minette E. i Drumright 5. Effective Communications with Stakeholders Floyd F. Quinn and Debbie M. Thorne 6. Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business Henri Weijo, Diane M. Martin and John W. Schouten PART III: CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY 7. The CSR Conundrum: Understanding Consumer Response to Corporate Social Responsibility Karen L. Becker-Olsen 8. Finding the Link between CSR Initiatives and Consumers: The Role of Benefits and Consumer-Company Identification Enrique Bigne and Rafael Curras-Perez 9. Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility Justine M. Rapp, Ronald Paul Hill and Donald R. Lehmann PART IV: GLOBAL ISSUES IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY 10. Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility Initiatives Sofia Lopez and N. Craig Smith 11. Corporate Social Responsibility: A Look at Eastern Nations Charles R. Taylor, C. Luke Bowen and Hoin Ryu 12. A Latin American View of CSR and Marketing Francisco Guzman PART V: MARKETING PUBLIC POLICY AND CORPORATE SOCIAL RESPONSIBILITY 13. What Can Ants Tell Us About Corporate Social Responsibility? Deby L. Cassill 14. Mandating Socially Responsible Behavior Michael Pirson, Lerzon M. Aksoy and Yuliya A. Komarova 15. Good from ‘Evil’: The Polarizing Effects of Corporate Social Responsibility for Controversial Companies Geraldine Rosa Henderson, Akon Ekpo and Zachary Yvaire PART VI: PERSPECTIVES ON MARKETING AND CORPORATE SOCIAL RESPONSIBILITY 16. A Global Perspective for Responsibly Serving Customers Ronald Paul Hill and Kelly D. Martin 17. The Rising Tide of Corporate Accountability: Deliberative and Participatory Methods for Positive Impact Canan Corus and Julie L. Ozanne 18. Doing Harm While Attempting Good: A Critical Eye on Corporate Social Responsibility Justine M. Rapp and Jessica G. Mikeska Index

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Book SynopsisThis insightful Handbook provides a comprehensive state of the art review of business to business marketing. Comprised of 38 chapters, written by internationally renowned contributors, each chapter provides: perspectives of a particular area or issue both from an academic and a managerial perspective (state of theory and state of practice); a concise state-of-art review summarizing what we know about the area; and a research agenda for the domain. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of the business to business marketing domain. It will also prove an invaluable resource for forward thinking business to business practitioners who want to be aware of the current state of knowledge in their domains.Table of ContentsContents: PART I: INTRODUCTION AND OVERVIEW 1. Business-to-Business Marketing: Looking Back, Looking Forward Rajdeep Grewal and Gary L. Lilien PART II: PERSPECTIVES IN B2B RESEARCH 2. A High-level Overview: A Value Perspective on the Practice of Business-to-Business Marketing Ralph Oliva 3. Applications of Agency Theory in B2B Marketing: Review and Future Directions Ranjan Banerjee, Mark Bergen, Shantanu Dutta and Sourav Ray 4. Progress and Prospects for Governance Value Analysis in Marketing: When Porter Meets Williamson Mrinal Ghosh and George John 5. Network Governance Stefan Wuyts and Christophe Van den Bulte 6. Marketing Capabilities for B2B Firms Neil A. Morgan and Rebecca J. Slotegraaf 7. Gaining Competitive Advantage with Service-Dominant Logic Robert F. Lusch and Stephen L. Vargo 8. Coordinating Marketing and Sales in B2B Organizations Frank Cespedes 9. Competitor Intelligence: Enabling B2B Marketing Strategy Liam Fahey PART III: B2B MARKETING MIX AND STRATEGY 10. B2B Marketing Communication in a Transformational Marketplace Don E. Schultz 11. Business-to-Business Market Segmentation Robert J. Thomas 12. Branding in B2B Firms Kevin Lane Keller and Philip Kotler 13. Trade Shows in the Business Marketing Communications Mix Srinath Gopalakrishna and Gary L. Lilien 14. Value-based Pricing: A State-of-the-Art Review George E. Cressman Jr PART IV: INTER-FIRM RELATIONSHIPS IN B2B MARKETS 15. Evolution of Buyer–Seller Relationships Douglas Bowman 16. Relationship Marketing Joshua T. Beck and Robert W. Palmatier 17. Customer Relationship Management in Business Markets Rajkumar Venkatesan, V. Kumar and Werner Reinartz 18. Trust, Distrust and Confidence in B2B Relationships Lisa K. Scheer 19. Strategic Alliances in a Business-to-Business Environment Robert E. Spekman 20. Learning in Coopetitive Relationships Hillbun (Dixon) Ho and Shankar Ganesan 21. The Organizational Buying Center: Innovation, Knowledge Management and Brand Wesley J. Johnston and Jennifer D. Chandler 22. B2B Relationship Underpinnings of Outsourcing Rajan Varadarajan PART V: PERSONAL SELLING AND SALES MANAGEMENT 23. Salesperson Effectiveness: A Behavioral Perspective Kevin Bradford and Barton A. Weitz 24. Boundary Work and Customer Connectivity in B2B Front Lines Jagdip Singh, Detelina Marinova and Steven P. Brown 25. Key Account Management Christian Homburg and Torsten Bornemann 26. Sales Force Compensation: Research Insights and Research Potential Anne T. Coughlan and Kissan Joseph 27. Sales Force Performance: A Typology and Future Research Priorities Michael Ahearne and Son K. Lam 28. Building a Winning Sales Force in B2B Markets: A Managerial Perspective Andris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer 29. The Impact of the Internet on B2B Sales Force Size and Structure Murali K. Mantrala and Sönke Albers PART VI: TECHNOLOGY AND B2B MARKETING 30. Toward a Theory of Technology Marketing: Review and Suggestions for Future Research Jakki J. Mohr, Sanjit Sengupta and Stanley Slater 31. Key Questions on Innovation in the B2B Context Gerard J. Tellis, Rajesh K. Chandy and Jaideep C. Prabhu 32. The Stage-Gate® System for Product Innovation in B2B Firms Robert G. Cooper 33. B2B e-Commerce Venkatesh Shankar 34. Designing B2B Markets Ernan Haruvy and Sandy Jap PART VII: METHODOLOGICAL ISSUES 35 Qualitative Research Methods for Investigating Business-to-Business Marketing Questions Abbie Griffin 36. Case Study Research in Business-to-Business Contexts: Theory and Methods Arch G. Woodside and Roger Baxter 37. Survey Research in B2B Marketing: Current Challenges and Emerging Opportunities Aric Rindfleisch and Kersi D. Antia 38. Marketing Metrics in B2B Firms Raji Srinivasan Index

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Book SynopsisVolume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? Evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.Table of ContentsList of Contributors. About the contributors. Marketing innovation in and from emerging markets: An introduction. Enhancing market responsiveness through knowledge transfer and knowledge codification: Evidence from foreign subsidiaries in China. An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer–supplier relationships. The impacts of institutional differences on learning in international strategic alliances. Examining the relationship between market orientation and export performance: The moderating role of competitive intensity. Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development. Channel strategies of foreign sales subsidiaries: The case of firms from developing countries operating in developed countries. Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: The case of fresh produce exports from Chile to Europe. Wave of home culture and MNC performance: The korean wave (hallyu). A reconceptualization of the degree of company globalization. International marketing and experiential learning: A good fit for business education?. International marketing in rapidly changing environments. Advances in international marketing. International marketing in rapidly changing environments. Copyright page.

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Book SynopsisThis authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy.This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. WinerTable of ContentsContents: Foreword Philip Kotler 1. Introduction Venkatesh Shankar and Gregory S. Carpenter PART I: CONCEPTS AND ORGANIZATIONAL ASPECTS OF MARKETING STRATEGY 2. Strategic Marketing and Marketing Strategy Rajan Varadarajan 3. Market Orientation Gary F. Gebhardt PART II: UNDERSTANDING COMPETITION 4. Competitor Analysis John A. Czepiel and Roger A. Kerin 5. Competition and its Implications for Marketing Strategy Gaurav Sabnis and Rajdeep Grewal 6. Models of Retail Competition Ram C. Rao PART III: CUSTOMER-BASED MARKETING STRATEGY 7. Customer Lifetime Value Management: Strategies to Measure and Maximize Customer Profitability V. Kumar and Bharath Rajan 8. Multichannel Customer Management Strategy Peter C. Verhoef PART IV: MARKETING STRATEGY DECISIONS 9. Marketing Resource Allocation Strategy Venkatesh Shankar 10. New Product Development in a Strategic Context John H. Roberts 11. Advertising Strategy: Consumer Mindsets and Message Alignment Derek D. Rucker 12. Social Media Strategy Donna L. Hoffman and Thomas P. Novak 13. Mobile Marketing Strategy Venkatesh Shankar 14. Channel Relationship Strategy Todd J. Arnold and Robert W. Palmatier 15. Behavioral Perspectives on Pricing Strategy Russell S. Winer 16. Managing Customer Satisfaction Vikas Mittal and Carly Frennea PART V: BRANDING AND BRAND STRATEGIES 17. Brand Strategy Kevin Lane Keller 18. Cultural Brand Strategy Douglas B. Holt 19. Private Label Strategies – Myths and Realities Raj Sethuraman and Jagmohan S. Raju PART VI: MARKETING STRATEGY DYNAMICS 20. First-mover/Pioneer Strategies Marvin B. Leiberman and David B. Montgomery 21. Late-mover Strategies Venkatesh Shankar and Gregory S. Carpenter 22. Diffusion and its Implications for Marketing Strategy Gerard Tellis and Deepa Chandrasekaran 23. International Entry Strategies Katrijn Gielens, Kristiaan Helsen and Marnik G. Dekimpe PART VII: IMPACT OF MARKETING STRATEGY 24. Marketing Strategy and Firm Value Venkatesh Shankar 25. Productivity of Marketing Strategy Brian T. Ratchford 26. Short-term and Long-term Effects of Marketing Strategy Dominique M. Hanssens and Marnik G. Dekimpe 27. Marketing and Democracy John A. Quelch and Katherine E. Jocz Index

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Book SynopsisThe Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.'- Gary Knight, Willamette University, USThere has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. TeixeiraTrade Review‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.’ -- Gary Knight, Willamette University, USTable of ContentsContents: 1. Impact of Export Promotion Programs on SME Export Performance: Empirical Evidence from an Emerging Nation M. Y. Ali and A. K. Shamsuddoha 2. Dynamic Capabilities and International Performance of SMEs: The Interaction Effect of Relational Social Capital José Carlos Pinho 3. The Impact of Strategic Orientations on Export Marketing Strategy: New Classification and Typology Yoel Asseraf and Aviv Shoham 4. Organizational Characteristics and Performance of Public Export Promotion Agencies: Portugal and Ireland Compared Inês Ferreira and Aurora A. C. Teixeira 5. Internationalization Processes of Professional Service Firms Tage Koed Madsen 6. Pricing Capabilities: Design, Development and Validation of a Scale and Implications for Export Marketing Stephan M. Lizou and Andreas Hinterhuber 7. The Impact of Globalization Drivers on Strategy-Performance Relationships in International Markets Carl Arthur Solberg and François Durrieu 8. Antecedents and Consequences of SME Importers’ Relationship with Foreign Suppliers: A Transaction Cost Approach Md. Abu Saleh, M. Yunus Ali and Craig C. Julian 9. The Dynamic Nature of the Export Development Undertaking: Implications for Researchers and Practitioners Eldrede T. Kahiya, David L. Dean and Jeff Heyl 10. A Capacity Building Framework for the Internationalisation of Firms from Emerging Economies Soma Arora 11. The Effect of Prior Assessment of New Product Ideas on the Performance of New Product Export Ventures in International Marketing Gabriel O Ogunmokun and Ling-yee Li (Esther) 12. Using the Eclectic Paradigm as a Theoretical Lens to Examine the Performance Outcomes of Financial Services Exporters Craig C. Julian 13. The Resource-Based View (RBV) and the Industrial Organization Theoretical Frameworks: Are Both Required to Explain Export Marketing Performance Craig C. Julian 14. The Impact of Knowledge Management, Brand Orientation and Global Marketing Strategy on Performance Craig C. Julian, Sajad Rezaei and Muslim Amin 15. Evolution of the Export Marketing Literature Through Cavusgil’s Seminal Writings Ozlem Tuba Koc and Jingting Liu 16. Cavusgil’s Contribution to Export Marketing Management and Strategy Vassiliki (Vicky) Bamiatzi and Ilke Kardes 17. Exploring the Theoretical Foundations of the Exporter-Importer Relationship Research Saeed Samiee, Leonidas C. Leonidou and Bilge Aykol Index

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Book SynopsisThe country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. ZanniTrade Review'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' --Nicolas Papadopoulos, Carleton University, CanadaTable of ContentsContents: Foreword Nicolas Papadopoulos Introduction Giuseppe Bertoli and Riccardo Resciniti PART I: THE STUDIES ABOUT THE COUNTRY OF ORIGIN EFFECT 1. Country of Origin Effect: Research Evolution, Basic Constructs and Firm Implications Michela Matarazzo PART II: THE IMPACT OF THE COUNTRY OF ORIGIN EFFECT 2. Italy’s Country Image and the Role of Ethnocentrism in Spanish and Chinese Consumers’ Perceptions Tiziano Bursi, Bernardo Balboni, Silvia Grappi, Elisa Martinelli and Marina Vignola 3. Tourism Experience, Country Image and Post-visit Intentions: A Study on International Tourists in Italy Alessandro De Nisco, Giada Mainolfi, Vittoria Marino and Maria Rosaria Napolitano 4. Italian Country Image: The Impact on Business Models and Relations in Chinese Business-to-Business Markets Elena Cedrola and Loretta Battaglia 5. What is the Link between ‘Made in’ and Corporate Social Responsibility in SMEs? The Value of Socially Oriented Behavior in ‘Hostile’ Territories Alessandra De Chiara PART III: THE TOOLS TO EXPLOIT THE COUNTRY OF ORIGIN EFFECT 6. Distribution Channel Governance and Value of ‘Made in Italy’ Products in the Chinese Market Donata Vianelli, Patrizia de Luca and Guido Bortoluzzi 7. Country of Origin Effect, Brand Image and Retail Management for the Exploitation of ‘Made in Italy’ in China Tommaso Pucci, Christian Simoni and Lorenzo Zanni 8. The Role of Country of Origin in Supporting Export Consortia in Emerging Markets Fabio Musso, Barbara Francioni and Alessandro Pagano Index

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Book SynopsisIn recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technology offer a deeper understanding of modern consumers and ways to create added value through products, services and other entities. The authors stress the importance of an SME's web presence and internationalization, as well as innovation and branding processes. Additional key topics include the development of services and experiences with customer co-creation, value-based pricing using new market channels and adapted communication tools (including social media), and how these approaches can lead to increased customer engagement and improved long-term relationships.This comprehensive book will be a useful resource for both scholars and practitioners with an interest in entrepreneurship, marketing, and business and management.Contents: Preface Part I: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face 1. An Understanding of Marketing for Entrepreneurs and SMEs 2. Value, Satisfaction and Customer Loyalty 3. Marketing Plan 4. The Trends and Challenges for SMEs Marketing in the 21st Century Part II: Understanding the Market and Consumers 5. Analyzing the Marketing Environment 6. Conducting Market Research and Forecasting Demand in SMEs 7. Consumer Purchase Behavior Part III: Developing an Approach to Strategic Marketing 8. Target Marketing: Segmentation, Targeting and Positioning 9. Challenges and Opportunities for SMEs to Market Diverse Entities 10. Innovation Process in SMEs 11. Branding in SMEs 12. Setting the Price in SMEs 13. Designing Marketing Channels in SMEs 14. Marketing Communications in SMEs IndexTrade ReviewA timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations of the issues discussed in the chapters. The book is an appropriate anchor text for courses in marketing, entrepreneurship, and small business management, and a great reference for practitioners. --Tatiana Manolova, Bentley UniversityTable of ContentsContents: Preface Part I: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face 1. An Understanding of Marketing for Entrepreneurs and SMEs 2. Value, Satisfaction and Customer Loyalty 3. Marketing Plan 4. The Trends and Challenges for SMEs Marketing in the 21st Century Part II: Understanding the Market and Consumers 5. Analyzing the Marketing Environment 6. Conducting Market Research and Forecasting Demand in SMEs 7. Consumer Purchase Behavior Part III: Developing an Approach to Strategic Marketing 8. Target Marketing: Segmentation, Targeting and Positioning 9. Challenges and Opportunities for SMEs to Market Diverse Entities 10. Innovation Process in SMEs 11. Branding in SMEs 12. Setting the Price in SMEs 13. Designing Marketing Channels in SMEs 14. Marketing Communications in SMEs Index

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Book SynopsisWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices.Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: Define key sports marketing ingredients Provide mini-case examples of various sports around the world Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising IndexTrade Review‘This delightful book provides the strategic and thoughtful guidance to succeed in the increasingly important field of sports marketing. Everyone from beginner to seasoned pro should appreciate the fresh, well-written approach to organizing essential knowledge on sports marketing, especially the global perspective and the vivid cases.’ -- Lynn R. Kahle, University of Oregon, US‘After reading this text by Davis and Hilbert, students will be knowledgeable about and better equipped in implementing marketing concepts and action plans in the international sport industry. With its global orientation, Sports Marketing uses an international approach to help students understand sport marketing fundamentals, benefits, measures, analyses, approaches, tactical activities, and action-oriented strategies. Students will find the detailed chapter case studies from around the world quite useful in applying the material covered in the chapters.’ -- Paul M. Pedersen, Indiana University, USTable of ContentsContents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans – Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing – Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

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Book SynopsisThe insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.'- David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic Life'Do those impersonal allocation mechanisms that we call markets even exist as such? Or should we drop this questionable euphemism if what we want is to address the political struggles and bureaucratic processes that control economic life? Readers interested in a measured approach to the subject matter will find a set of clues here. By considering markets as nodes of concerns, the works assembled in this volume guide us along a subtle path.'- Fabian Muniesa, Ecole des Mines de Paris, FranceConcerned Markets tackles the intersection between markets and politics, investigating the very current issue of designing markets to include multiple values.When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such 'hot' situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such 'concerned' markets, this book is positioned at the centre of the rapidly growing area of interdisciplinary market studies. Markets investigated include those for palm oil, primary health care and functional foods. The authors also examine markets and environmental concerns as well as better market design for those at the bottom of the pyramid.Scholars, postgraduate and PhD level students in finance, economic sociology, marketing, organization theory and economics will find this book essential reading. Policymakers and practitioners will benefit from the fresh insight into the design and maintenance of market systems.Contributors include: L. Araujo, F. Azimont, R. Chakrabarti, F. Cochoy, S. D'Antone, G. Dix, S. Geiger, D. Harrison, J. Hauber, L. Johansson, H. Kjellberg, A. Mallard, K. Mason, W.I. Onyas, C. Ruppert-Winkel, A. Ryan, R. Spencer, I. StigzeliusTrade Review'Do those impersonal allocation mechanisms that we call markets even exist as such? Or should we drop this questionable euphemism if what we want is to address the political struggles and bureaucratic processes that control economic life? Readers interested in a measured approach to the subject matter will find a set of clues here. By considering markets as nodes of concerns, the works assembled in this volume guide us along a subtle path.' - Fabian Muniesa, Ecole des Mines de Paris, France 'The insightful essays collected here show that markets are a matter of concern because they can be spaces for making concerns matter.' --- David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic LifeTable of ContentsContents: 1. Being Concerned about Markets Susi Geiger, Debbie Harrison, Hans Kjellberg and Alexandre Mallard 2. Expressing Concerns over the Incentive as a Public Policy Device Guus Dix 3. Marketization by the (Rule)book: Concern for Market and Public Values in Primary Care Linus Johansson Krafve 4. Concerns and Marketization: The Case of Sustainable Palm Oil Simona D’Antone and Robert Spencer 5. Engaging Diverging Interests Through Pricing: The Case of Maize for Bioenergy Production in Germany Jürgen Hauber and Chantal Ruppert-Winkel 6. Credible Qualifications: The Case of Functional Foods Frank Azimont and Luis Araujo 7. Designing Better Markets for People at the Bottom of the Pyramid: Bottom-up Market Design Ronika Chakrabarti and Katy Mason 8. Articulating Matters of Concern in Markets: (En)tangling Goods, Market Agencies and Overflows Winfred Ikiring Onyas and Annmarie Ryan 9. Doing Green: Environmental Concerns and the Realization of Green Values in Everyday Food Practices Hans Kjellberg and Ingrid Stigzelius 10. Concerned Markets: Facing the Future, Beyond ‘Interested’ and ‘Contested’ Markets Franck Cochoy Index

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Book SynopsisThe insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.'- David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic Life'Do those impersonal allocation mechanisms that we call markets even exist as such? Or should we drop this questionable euphemism if what we want is to address the political struggles and bureaucratic processes that control economic life? Readers interested in a measured approach to the subject matter will find a set of clues here. By considering markets as nodes of concerns, the works assembled in this volume guide us along a subtle path.'- Fabian Muniesa, Ecole des Mines de Paris, FranceConcerned Markets tackles the intersection between markets and politics, investigating the very current issue of designing markets to include multiple values.When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such 'hot' situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such 'concerned' markets, this book is positioned at the centre of the rapidly growing area of interdisciplinary market studies. Markets investigated include those for palm oil, primary health care and functional foods. The authors also examine markets and environmental concerns as well as better market design for those at the bottom of the pyramid.Scholars, postgraduate and PhD level students in finance, economic sociology, marketing, organization theory and economics will find this book essential reading. Policymakers and practitioners will benefit from the fresh insight into the design and maintenance of market systems.Contributors include: L. Araujo, F. Azimont, R. Chakrabarti, F. Cochoy, S. D'Antone, G. Dix, S. Geiger, D. Harrison, J. Hauber, L. Johansson, H. Kjellberg, A. Mallard, K. Mason, W.I. Onyas, C. Ruppert-Winkel, A. Ryan, R. Spencer, I. StigzeliusTrade Review'Do those impersonal allocation mechanisms that we call markets even exist as such? Or should we drop this questionable euphemism if what we want is to address the political struggles and bureaucratic processes that control economic life? Readers interested in a measured approach to the subject matter will find a set of clues here. By considering markets as nodes of concerns, the works assembled in this volume guide us along a subtle path.' - Fabian Muniesa, Ecole des Mines de Paris, France 'The insightful essays collected here show that markets are a matter of concern because they can be spaces for making concerns matter.' --- David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in Economic LifeTable of ContentsContents: 1. Being Concerned about Markets Susi Geiger, Debbie Harrison, Hans Kjellberg and Alexandre Mallard 2. Expressing Concerns over the Incentive as a Public Policy Device Guus Dix 3. Marketization by the (Rule)book: Concern for Market and Public Values in Primary Care Linus Johansson Krafve 4. Concerns and Marketization: The Case of Sustainable Palm Oil Simona D’Antone and Robert Spencer 5. Engaging Diverging Interests Through Pricing: The Case of Maize for Bioenergy Production in Germany Jürgen Hauber and Chantal Ruppert-Winkel 6. Credible Qualifications: The Case of Functional Foods Frank Azimont and Luis Araujo 7. Designing Better Markets for People at the Bottom of the Pyramid: Bottom-up Market Design Ronika Chakrabarti and Katy Mason 8. Articulating Matters of Concern in Markets: (En)tangling Goods, Market Agencies and Overflows Winfred Ikiring Onyas and Annmarie Ryan 9. Doing Green: Environmental Concerns and the Realization of Green Values in Everyday Food Practices Hans Kjellberg and Ingrid Stigzelius 10. Concerned Markets: Facing the Future, Beyond ‘Interested’ and ‘Contested’ Markets Franck Cochoy Index

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Book SynopsisThis book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. ZhangTrade Review'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities everywhere. The book stands on the crossroad where East and West meet, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.' --Dr Mihalis Kavaratzis, University of Leicester, UK'This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city marketing and governance in this emerging economy. These fascinating stories remind us of the policy mobility in this globalizing world - this is a book that will attract a wide audience across disciplines.' --Fulong Wu, University College London, UK'Scholars from a wide area of business, geography, political science and urban studies will nd this book invaluable. The book is also a great asset for practitioners involved in city branding and promotion, city planning and architecture and urban management. A highly recommended book!' --M. Bhupesh, DecisionTable of ContentsContents: Preface Introduction: Setting the Scene Emma Björner and Per Olof Berg PART I: CHINESE MEGA-CITIES IN THE MAKING: POLICIES AND GOVERNANCE 1. Developing and Branding a Polycentric Mega-city: The Case of Shanghai Yuan Ren and Per Olof Berg 2. Governing by the State: A Study of the Literature on Governing Chinese Mega-cities Wing-Shing Tang 3. Urban Brand Systems: An Example from the Bohai Sea Economic Zone Feng Xu, Qiulin Lu, Rui Qi and Jing Li 4. Branding Sustainable Cities in China: Global Standards and Local Specificities Yu Wang-Vedrine 5. Promoting Mega-city Development through Metropolitan Governance: The Case of the Pearl River Delta Region Lin Ye and Guangming Zhang PART II: CITY BRANDING AND POSITIONING: PRACTICES, PRINCIPLES AND PROFESSIONS 6. Imagineering Chinese Mega-cities in the Age of Globalization Emma Björner 7. City Branding in China: Practices and Professional Challenges Chunying Wen and Xin Sui 8. Strategic Communication of Mega-city Brands: Challenges and Solutions Hong Fan 9. Branding City Destinations: Experiences of Two Metropolises in China: Hangzhou and Xi’an Mimi Li, Bihu Wu and Bailu Li 10. (Failed) Mega-events and City Transformation: The Green Vision for the 2004 Olympic Village in Stockholm Paul T. Levin and Sofie Pandis Iveroth 11. Heritage’s Place: Heritage and Narratives in Chinese City Promotional Films Marina Svensson 12. Open Sourcing the City Brand Martin Kornberger PART III: POSITIONING CITIES: PERFORMANCE, DISTINCTIVENESS AND IMAGINARIES 13. Catwalking the City Orvar Löfgren 14. Innovation Branding for FDI Promotion: Building the Distinctive Brand Cecilia Pasquinelli 15. Place-based Brands: Product Origin, Brand Channels and Global Circuits Dominic Power, Johan Jansson and Xiucheng Fan 16. The Making of the Copy-cat City: Accreditation Tactics in Place Branding Can-Seng Ooi 17. Climate Change Politics and Hangzhou’s ‘Green City Making’ Jørgen Delman Conclusion: Branding a Different Species of Cities? Per Olof Berg and Emma Björner Index

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Book SynopsisIn recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technology offer a deeper understanding of modern consumers and ways to create added value through products, services and other entities. The authors stress the importance of an SME's web presence and internationalization, as well as innovation and branding processes. Additional key topics include the development of services and experiences with customer co-creation, value-based pricing using new market channels and adapted communication tools (including social media), and how these approaches can lead to increased customer engagement and improved long-term relationships.This comprehensive book will be a useful resource for both scholars and practitioners with an interest in entrepreneurship, marketing, and business and management.Contents: Preface Part I: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face 1. An Understanding of Marketing for Entrepreneurs and SMEs 2. Value, Satisfaction and Customer Loyalty 3. Marketing Plan 4. The Trends and Challenges for SMEs Marketing in the 21st Century Part II: Understanding the Market and Consumers 5. Analyzing the Marketing Environment 6. Conducting Market Research and Forecasting Demand in SMEs 7. Consumer Purchase Behavior Part III: Developing an Approach to Strategic Marketing 8. Target Marketing: Segmentation, Targeting and Positioning 9. Challenges and Opportunities for SMEs to Market Diverse Entities 10. Innovation Process in SMEs 11. Branding in SMEs 12. Setting the Price in SMEs 13. Designing Marketing Channels in SMEs 14. Marketing Communications in SMEs IndexTrade ReviewA timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations of the issues discussed in the chapters. The book is an appropriate anchor text for courses in marketing, entrepreneurship, and small business management, and a great reference for practitioners. --Tatiana Manolova, Bentley UniversityTable of ContentsContents: Preface Part I: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face 1. An Understanding of Marketing for Entrepreneurs and SMEs 2. Value, Satisfaction and Customer Loyalty 3. Marketing Plan 4. The Trends and Challenges for SMEs Marketing in the 21st Century Part II: Understanding the Market and Consumers 5. Analyzing the Marketing Environment 6. Conducting Market Research and Forecasting Demand in SMEs 7. Consumer Purchase Behavior Part III: Developing an Approach to Strategic Marketing 8. Target Marketing: Segmentation, Targeting and Positioning 9. Challenges and Opportunities for SMEs to Market Diverse Entities 10. Innovation Process in SMEs 11. Branding in SMEs 12. Setting the Price in SMEs 13. Designing Marketing Channels in SMEs 14. Marketing Communications in SMEs Index

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Book SynopsisThis is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.'- Valarie Zeithaml, UNC Kenan-Flagler Business School, USThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest academic thinking.With chapters from internationally renowned contributors, this comprehensive yet concise Handbook will appeal to service marketing academics, researchers and service practitioners.Contributors: M. Archpru Akaka, L. Aksoy, L. Anderson, T.W. Andreassen, S.F.M. Beckers, M.J. Bitner, R.N. Bolton, A. Buoye, J.W. Choi, R.M. Christopher, T.S. Chung, T.S. Dagger, P.S. Danaher, A. De Keyser, C. Dev, B. Edvardsson, S. Fay, R.P. Fisk, C. Frennea, A. Gustafsson, M.-H. Huang, C. Ishida, P.K. Kannan, T.L. Keiningham, P. Kristensson, V. Kumar, S.K. Kwan, T. van Laer, B. Larivière, R.F. Lusch, D. Mathras, H. Melton, V. Mittal, R.L. Oliver, A.L. Ostrom, P. Patterson, W. Reinartz, H. Risselada, R.T. Rust, K. de Ruyter, C. Schulze, S.M. Shugan, B. Skiera, J. Spohrer, S. Streukens, S.A. Taylor, B. Tronvoll, W. Ulaga, N. Umashankar, S.L. Vargo, P.C. Verhoef, H.S. Wang, M. Wedel, R.A. Westbrook, L. Williams, L. Witell, J. Xie, T. YuTrade Review'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.'--Valarie Zeithaml, University of North Carolina, Chapel Hill, Kenan-Flagler Business School, USTable of ContentsContents: PART I: INTRODUCTION 1. Service Marketing Research: Emerging Directions Roland T. Rust and Ming-Hui Huang PART II: CUSTOMER RELATIONSHIPS AND LOYALTY 2. Building Long-Term Relationships between Service Organizations and Customers Ruth N. Bolton and Ranjit M. Christopher 3. Loyalty: Its Many Sources and Variations Lerzan Aksoy, Timothy L. Keiningham and Richard L. Oliver 4. A Comparison of Relationship Marketing Models Tracey S. Dagger and Peter S. Danaher 5. Loyalty: Its Biogenic, Psychological and Social Origins: Answering the Question of ‘Why Y?’” Richard L. Oliver 6. Customer Engagement: A New Frontier in Customer Value Management Sander F.M. Beckers, Hans Risselada and Peter C. Verhoef PART III: CUSTOMER-CENTERED METRICS 7. Customer-Based Valuation: Similarities and Differences to Traditional Discounted Cash Flow Models Bernd Skiera and Christian Schulze 8. CRM Metrics and Strategies to Enhance Performance in Service Industries V. Kumar, Nita Umashankar and Jee Won (Brianna) Choi 9. It’s Not Your Score that Matters: The Importance of Relative Metrics Timothy L. Keiningham, Lerzan Aksoy, Arne De Keyser, Bart Larivière, Alexander Buoye and Luke Williams 10. The Satisfaction Profit Chain Carly Frennea, Vikas Mittal and Robert A. Westbrook PART IV: MANAGING CUSTOMER CONTACTS 11. Service Encounters in Service Marketing Research Mary Jo Bitner and Helen Si Wang 12. Frontline Employees and Performance: Optimizing the Frontline, Maximizing the Bottom Line Sandra Streukens and Tor W. Andreassen 13. Are You (Appropriately) Experienced?: Service-Sales Ambidexterity Ko de Ruyter, Paul Patterson and Ting Yu PART V: PRODUCT AND PRICING 14. The Pricing of Services Steven M. Shugan 15. Marketing Innovation: Probabilistic Goods and Probabilistic Selling Jinhong Xie and Scott Fay 16. New Service Development from the Perspective of Value Co-Creation in a Service System Bo Edvardsson, Anders Gustafsson, Per Kristensson, Bard Tronvoll and Lars Witell 17. Hybrid Offerings: Research Avenues for Implementing Service Growth Strategies Werner Reinartz and Wolfgang Ulaga PART VI: DIGITAL SERVICE MARKETING 18. Adaptive Personalization of Mobile Information Services Tuck Siong Chung and Michel Wedel 19. It’s the Social, Stupid!: Leveraging the 4C Markers of Social in Online Service Delivery Ko de Ruyter and Tom van Laer 20. A Meta-Analytic Investigation of the Antecedents of Digital Privacy Steven A. Taylor, Chiharu Ishida and Horace Melton PART VII: RETHINKING THE MARKETING FUNCTION 21. Rethinking the Roles of Marketing and Operations: A Service Ecosystem View Stephen L. Vargo, Robert F. Lusch and Melissa Archpru Akaka 22. Marketing: A Service Science and Arts Perspective Jim Spohrer, Stephen K. Kwan and Raymond P. Fisk 23. Hospitality Marketing and Branding Research: Insights from a Specific Service Context Chekitan Dev PART VIII: SERVICE FOR SOCIETY 24. Transformative Service Research: An Emerging Sub-Field Focusing on Service and Well-being Amy L. Ostrom, Daniele Mathras and Laurel Anderson 25. Creating Social Value through Citizen Co-Creation P.K. Kannan Index

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Book SynopsisThis is an impressive volume that brings together top researchers working on the economics of retailing and distribution. The content ranges from rich descriptive analyses of the key aspects of technical change driving the industry, to technical discussions of cutting edge empirical techniques. It will be a great resource, both for experts in the field, and researchers and graduate students thinking of working in the area.'- Thomas J. Holmes, University of Minnesota, US'Despite the enormity of the retail sector and its importance to the US economy, prior to this book there was no guide to economic research issues in retailing and distribution. The Handbook on the Economics of Retailing and Distribution provides the definitive synopsis of economic and regulatory issues pertaining to this dynamic sector and defines the frontiers of the research agenda for this emergent field.'- Judith A. Chevalier, Yale University, US'Entry and exit. Technical progress. Consumer search. Big data. If you had to choose just one sector to show the power and insight of modern economics, retail and distribution might well be it. This excellent volume merges theory, data, and econometrics to examine a fascinating industry, with a rich blend of history, abstract analysis, and case studies. Leading scholars in the field take us from first century vending machines to e-commerce in a well-edited, authoritative, and highly readable collection of survey articles.'- Jonathan Haskel, Imperial College London, UKThis Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales.The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and 'big data', and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and 'big box' retail.This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider's perspective to specialists in operations research, data analytics, geography, and sociology.Contributors: V. Aguirregabiria, E. Basker, R.R. Betancourt, A. Carden, C. Courtemanche, A. Dukes, P.B. Ellickson, S.F. Ellison, L. Foster, T. Geylani, J. Haltiwanger, W. Hickman, D. Hosken, M. Hwang, R. Jing, S. Klimek, C.J. Krizan, J.H. Mortimer, C. Murry, M.D. Noel, S. Ohlmacher, A. Pozzi, H. Raff, B.T. Ratchford, F. Schivardi, N. Schmitt, H.S. Schneider, H. Smith, M.D. Smith, J. Suzuki, S. Tadelis, S. Tenn, A. ZentnerTrade Review‘This is an impressive volume that brings together top researchers working on the economics of retailing and distribution. The content ranges from rich descriptive analyses of the key aspects of technical change driving the industry, to technical discussions of cutting edge empirical techniques. It will be a great resource, both for experts in the field, and researchers and graduate students thinking of working in the area.’ -- Thomas J. Holmes, University of Minnesota, Twin Cities, US‘Despite the enormity of the retail sector and its importance to the US economy, prior to this book there was no guide to economic research issues in retailing and distribution. The Handbook on the Economics of Retailing and Distribution provides the definitive synopsis of economic and regulatory issues pertaining to this dynamic sector and defines the frontiers of the research agenda for this emergent field.’ -- Judith A. Chevalier, Yale University, US‘Entry and exit. Technical progress. Consumer search. Big data. If you had to choose just one sector to show the power and insight of modern economics, retail and distribution might well be it. This excellent volume merges theory, data, and econometrics to examine a fascinating industry, with a rich blend of history, abstract analysis, and case studies. Leading scholars in the field take us from first century vending machines to e-commerce in a well-edited, authoritative, and highly readable collection of survey articles.’ -- Jonathan Haskel, Imperial College London, UKTable of ContentsContents: Introduction Emek Basker PART I: DEVELOPMENT 1. The Evolution of National Retail Chains: How We Got Here Lucia Foster, John Haltiwanger, Shawn Klimek, C.J. Krizan and Scott Ohlmacher 2. The Evolution of Technology in the Retail Sector Emek Basker 3. Retail Productivity Brian T. Ratchford 4. Distribution Services, Technological Change and the Evolution of Retailing and Distribution in the 21st Century Roger R. Betancourt PART II: VERTICAL ORGANIZATION 5. The Economics of Retailer-Supplier Pricing Relationships: Theory and Evidence Howard Smith 6. Dominant Retailers and Their Impact on Marketing Channels Anthony Dukes and Tansev Geylani 7. Retailing and International Trade Horst Raff and Nicolas Schmitt 8. The Role of Multinational Retailers as Foreign Direct Investment in Developing Countries Ran Jing PART III: HORIZONTAL ORGANIZATION AND COMPETITION 9. Empirical Games of Market Entry and Spatial Competition in Retail Industries Victor Aguirregabiria and Junichi Suzuki 10. Entry Regulation in Retail Markets Andrea Pozzi and Fabiano Schivardi 11. Horizontal Merger Analysis in Retail Markets Dan Hosken and Steven Tenn 12. Price Search and Obfuscation: An Overview of the Theory and Empirics Sara Fisher Ellison 13. Demand Estimation with Availability Variation William Hickman and Julie Holland Mortimer PART IV: SECTORS 14. The Economics of Retail Markets for New and Used Cars Charles Murry and Henry S. Schneider 15. The Evolution of the Supermarket Industry: From A&P to Walmart Paul B. Ellickson 16. Retail Gasoline Markets Michael D. Noel 17. The Evolution and Impact of the General Merchandise Sector Art Carden and Charles Courtemanche 18. Internet Effects on Retail Markets Michael D. Smith and Alejandro Zentner 19. Two-Sided e-commerce Marketplaces and the Future of Retailing Steven Tadelis PART V: ADDENDUM 20. Big Data and the Future of Retail Research Minha Hwang Index

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Book SynopsisSuccessful exchange relationships between organizations and their various partners in those exchanges - suppliers, customers, employees, or a wide variety of other types of exchange partners - have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary. This Handbook highlights relationship marketing as an area of growing interest and ongoing development within marketing, providing key insights that illustrate its important role in guiding customer-directed business strategies.Relationship marketing is an approach to increase long-term profitability through loyal customers. With increased customer retention, fewer resources need to be invested in acquiring new customers and marketing costs go down. The Handbook on Relationship Marketing brings together contributions from some of the leading figures in the field to analyze the role of marketing with suppliers and customers, as well as internal and lateral partners.The Handbook will appeal to scholars and students of marketing and business. It will also be a useful resource for practitioners looking to exploit relationship marketing for better customer retention.Contributors: M. Bose, T. Boyd, S. Cadwallader, G. Deitz, J.A. Garretson Folse, D.D. Gremler, T.W. Gruen, E. Gummesson, K.P. Gwinner, J.D. Hansen, B.B. Holloway, M.J. Howley Jr., R. Lacey, S. Lampo, K. Landua, K.N. Lemon, H. Majra, R.W. Palmatier, J.T. Parish, R.D. Raggio, S.A. Samaha, R. Saxena, J.N. Sheth, M. Sinha, A. Thomas, P.C. Verhoef, A.G. Walz, S. WangTable of ContentsContents: 1. The Future Evolution of Relationship Marketing Jagdish N. Sheth 2. Relationship Marketing: Berry’s Insights from the Past and for the Future Janet Turner Parish, Sandi Lampo and Kristin Landua 3. Relationship Benefits Research: A Synthesis Dwayne D. Gremler and Kevin P. Gwinner 4. Advances in Customer Value Management Peter C. Verhoef and Katherine N. Lemon 5. Relationship Marketing Tools: Understanding the Value of Loyalty Programs Russell Lacey 6. Service Failure and Recovery: Implications for Relationship Marketing Betsy Bugg Holloway and Sijun Wang 7. From Theory to Bedside and Back: Relationship Marketing and Medical Care Michael J. Howley, Jr. 8. Self-Service Technologies: Building Relationships with Indian Consumers Rajan Saxena, Mona Sinha and Hufrish Majra 9. Taxonomy of Hotel Loyalty Program Members: Examining Differences in Service Quality Perceptions George Deitz and John D. Hansen 10. NASCAR: Driving Relationship Equity Through the Sponsorship Supply Chain Susan Cadwallader, Tom Boyd and Aaron Thomas 11. Aligning Service-Dominant Logic and the Relationship Marketing View of the Customer Thomas W. Gruen 12. Gratitude in Relationship Marketing Randle D. Raggio, Anna Green Walz, Mousumi Bose and Judith Anne Garretson Folse 13. Anti-Relationship Marketing: Understanding Relationship-Destroying Behaviors Stephen A. Samaha and Robert W. Palmatier 14. From Relationship Marketing to Many-to-Many Marketing Evert Gummesson Index

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Book SynopsisThe Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.'- Gary Knight, Willamette University, USThere has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. TeixeiraTrade Review‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.’ -- Gary Knight, Willamette University, USTable of ContentsContents: 1. Impact of Export Promotion Programs on SME Export Performance: Empirical Evidence from an Emerging Nation M. Y. Ali and A. K. Shamsuddoha 2. Dynamic Capabilities and International Performance of SMEs: The Interaction Effect of Relational Social Capital José Carlos Pinho 3. The Impact of Strategic Orientations on Export Marketing Strategy: New Classification and Typology Yoel Asseraf and Aviv Shoham 4. Organizational Characteristics and Performance of Public Export Promotion Agencies: Portugal and Ireland Compared Inês Ferreira and Aurora A. C. Teixeira 5. Internationalization Processes of Professional Service Firms Tage Koed Madsen 6. Pricing Capabilities: Design, Development and Validation of a Scale and Implications for Export Marketing Stephan M. Lizou and Andreas Hinterhuber 7. The Impact of Globalization Drivers on Strategy-Performance Relationships in International Markets Carl Arthur Solberg and François Durrieu 8. Antecedents and Consequences of SME Importers’ Relationship with Foreign Suppliers: A Transaction Cost Approach Md. Abu Saleh, M. Yunus Ali and Craig C. Julian 9. The Dynamic Nature of the Export Development Undertaking: Implications for Researchers and Practitioners Eldrede T. Kahiya, David L. Dean and Jeff Heyl 10. A Capacity Building Framework for the Internationalisation of Firms from Emerging Economies Soma Arora 11. The Effect of Prior Assessment of New Product Ideas on the Performance of New Product Export Ventures in International Marketing Gabriel O Ogunmokun and Ling-yee Li (Esther) 12. Using the Eclectic Paradigm as a Theoretical Lens to Examine the Performance Outcomes of Financial Services Exporters Craig C. Julian 13. The Resource-Based View (RBV) and the Industrial Organization Theoretical Frameworks: Are Both Required to Explain Export Marketing Performance Craig C. Julian 14. The Impact of Knowledge Management, Brand Orientation and Global Marketing Strategy on Performance Craig C. Julian, Sajad Rezaei and Muslim Amin 15. Evolution of the Export Marketing Literature Through Cavusgil’s Seminal Writings Ozlem Tuba Koc and Jingting Liu 16. Cavusgil’s Contribution to Export Marketing Management and Strategy Vassiliki (Vicky) Bamiatzi and Ilke Kardes 17. Exploring the Theoretical Foundations of the Exporter-Importer Relationship Research Saeed Samiee, Leonidas C. Leonidou and Bilge Aykol Index

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Book SynopsisRecently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the consequences of conducting marketing in these challenging contexts. Addressing diverse issues from a universal as well as regional and country specific perspective, this book sheds light on general topics such as data collection procedures equivalence and marketing accountability as well as exploring specific contexts such as Central and Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing, retail marketing of multinational corporations, corporate social responsibility and consumer loyalty. Timely and engaging, this Research Handbook will appeal to students and scholars interested in international business and marketing in emerging economies. Business practitioners, managers and policy makers working in emerging economies will also benefit from practical guidance on both improving approaches to serving customers as well as creating conducive environments for serving customers.Contributors include: M.Y. Ali, N. Ammar, M. Arslanagic-Kalajdzic, M.-L. Baron, V. Blagoev, A. Chidlow, A. Daviy, N. Dholakia, R.R. Dholakia, N. El-Bassiouny, A.R. Faroque, P. Ghauri, R. Hawash, G.N. Kfuri, Z. Krupka, S.R. Kumar, M.A. Marinov, S.T. Marinova, M. Minkov, A. Osmanova, D. Ozretic-Dosen, D.A. Petrovici, V. Rebiazina, V. Skare, M. Smirnova, C.A. Solberg, S. Sutyrin, I. Vorobieva, V.R. Wood, V. ZabkarTrade Review'The role of emerging economies as target markets for firms has increased significantly, especially during the last ten years. Most of the books and studies published have focused on the macro-level analysis of entry barriers and/or investments in emerging economies, largely neglecting marketing strategies and other marketing related issues. With 14 different chapters covering diverse topics ranging from the role of country image to marketing accountability, as well as both manufacturing and service sector analysis and international case studies, this book is clearly an interesting addition to the present stock of knowledge. It will provide an excellent primary text for courses focusing on entry and marketing strategies in emerging economies.' --Jorma Larimo, University of Vaasa, FinlandTable of ContentsContents: Introduction: Marketing in emerging economies Marin A. Marinov 1. Data collection procedure equivalence in emerging economy market research Pervez N. Ghauri and Agnieszka Chidlow 2. Globalization, sustainability and marketing of healthcare in emerging market economies: Doing good while doing well Van R. Wood 3. Marketing accountability in emerging economy firms Maja Arslanagić-Kalajdžić and Vesna Žabkar 4. Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda Nesma Ammar, Noha El-Bassiouny and Ronia Hawash 5. Psychobranding of emerging economy firms: Building emotional connections with local consumers G. Nicolás Kfuri 6. Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation Marie-Laure Baron, Ruby Roy Dholakia and Nikhilesh Dholakia 7. Perceived advertising intrusiveness and avoidance in emerging economies – the case of China Dan A. Petrovici, Svetla T. Marinova and Marin A. Marinov 8. Value branding in emerging economies as a social dimension in the Indian context S. Ramesh Kumar and Svetla T. Marinova 9. Researching country image construct in the context of emerging economies Durdana Ozretic-Dosen, Vatroslav Skare and Zoran Krupka 10. Opening the black box of Russian culture in B2B relationships Carl Arthur Solberg and Anzhelika Osmanova 11. Russian consumer behaviour: In search of a balance between national uniqueness and western mainstream Sergei F. Sutyrin and Irina V. Vorobieva 12. Marketing in an emerging economy: The Russian e-commerce market Maria Smirnova, Vera Rebiazina and Anna Daviy 13. Marketing in Bulgaria: A small emerging economy and multicultural markets Vesselin Blagoev and Mihael Minkov 14. Diffusion of supermarkets in Bangladesh - miles to go M. Yunus Ali and Anisur Rahman Faroque Index

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Book SynopsisPlace branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. The Chapters cover four key areas; place branding as a tool for economic development, experiences of place making, methodologies to develop place brands, and urban regeneration. Pioneering experts provide in-depth analysis on the politics and significance of place branding's inclusion in economic development programs, the multisensory dimensions of sense of place, and new epistemologies and methodologies for research. They further examine the role of place marketing in combatting challenges for future cities such as mobility, aesthetics and metropolitan conurbation. Students and scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently practical, it will also benefit policy makers and place planners, alongside consultants on public policies.Contributors: E. Arnould, G.J. Ashworth, S. Askegaard, S. Brown, A. Campelo, D. Kjeldgaard, M. Lichrou, D. Medway, K. O'Leary, L. O'Malley, E. Oliveira, C.J. Parker, C. Pasquinelli, M. Patterson, H.D. Pedersen, K. Swanson, A. Therkelsen, G. WarnabyTrade Review'Place marketing and branding have become key priorities of academicians, practitioners, and politicians. Against a rich background of theoretical and empirical research by world-known experts within the field, this Handbook develops a fresh perspective on these critical issues. With a unique and fascinating collection of thought-provoking chapters, the book offers both theoretical and practical insights. I am pleased to recommend the book; it is a refreshing and rewarding read.' --Adam Lindgreen, Copenhagen Business School, Denmark'Adriana Campelo's Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns that are thought-provoking and able to create refreshingly new discussions in what still remains an emerging field of socio-economic study and practice.' --Juergen Gnoth, University of Otago, New Zealand'This Handbook provides a thoughtful overview of a growing area of brand research, and insightfully reveals how place branding, destination marketing, and tourism intersect with a wide array of managerial and societal concerns. Both comprehensive and creative, it makes for a useful introduction to an important topic. It makes a distinctive contribution to understanding the relevance of place branding today for a wide variety of fields.' --Jonathan Schroeder, Rochester Institute of TechnologyTable of ContentsContents: Part 1: Place branding: strategies and perspectives 1. The state of art: From country-of-origin to strategies for economic development Adriana Campelo 2. A strategic spatial planning approach to regional branding: challenges and opportunities Eduardo Oliveira and Gregory J. Ashworth 3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding Cecilia Pasquinelli 4. ‘Like a pair of worn-out slippers’: Place attraction factors among return migrants to peripheral places Helle Dalsgaard Pedersen and Anette Therkelsen Part 2: Place making 5. Place brand meaning-making: culture, ethos and habitus Adriana Campelo 6. “I love this place”: Tourists’ destination brand love Kathryn Swanson, Dominic Medway, and Gary Warnaby 7. Programmatic Authenticity: Culinary Place Branding in Greenland Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould 8. Smell it, taste it, listen it, touch it, and see it to make sense of this place Adriana Campelo Part 3: Methodologies for place branding 9. Multisensory place branding: a manifesto for research Dominic Medway and Gary Warnaby 10. Place Branding and Place Narratives Maria Lichrou, Maurice Patterson, Lisa O’Malley and Killian O’Leary 11. Place Brand Biography: Something Special or Same Old Story? Stephen Brown Part 4: Urban issues 12. Mobility, Marketing, and the Experience of the City Gary Warnaby and Christopher J. Parker 13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding Gary Warnaby and Dominic Medway 14. Trends and Final Remarks Adriana Campelo Index

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Book SynopsisPlace branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. The Chapters cover four key areas; place branding as a tool for economic development, experiences of place making, methodologies to develop place brands, and urban regeneration. Pioneering experts provide in-depth analysis on the politics and significance of place branding's inclusion in economic development programs, the multisensory dimensions of sense of place, and new epistemologies and methodologies for research. They further examine the role of place marketing in combatting challenges for future cities such as mobility, aesthetics and metropolitan conurbation. Students and scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently practical, it will also benefit policy makers and place planners, alongside consultants on public policies.Contributors: E. Arnould, G.J. Ashworth, S. Askegaard, S. Brown, A. Campelo, D. Kjeldgaard, M. Lichrou, D. Medway, K. O'Leary, L. O'Malley, E. Oliveira, C.J. Parker, C. Pasquinelli, M. Patterson, H.D. Pedersen, K. Swanson, A. Therkelsen, G. WarnabyTrade Review'Place marketing and branding have become key priorities of academicians, practitioners, and politicians. Against a rich background of theoretical and empirical research by world-known experts within the field, this Handbook develops a fresh perspective on these critical issues. With a unique and fascinating collection of thought-provoking chapters, the book offers both theoretical and practical insights. I am pleased to recommend the book; it is a refreshing and rewarding read.' --Adam Lindgreen, Copenhagen Business School, Denmark'Adriana Campelo's Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns that are thought-provoking and able to create refreshingly new discussions in what still remains an emerging field of socio-economic study and practice.' --Juergen Gnoth, University of Otago, New Zealand'This Handbook provides a thoughtful overview of a growing area of brand research, and insightfully reveals how place branding, destination marketing, and tourism intersect with a wide array of managerial and societal concerns. Both comprehensive and creative, it makes for a useful introduction to an important topic. It makes a distinctive contribution to understanding the relevance of place branding today for a wide variety of fields.' --Jonathan Schroeder, Rochester Institute of TechnologyTable of ContentsContents: Part 1: Place branding: strategies and perspectives 1. The state of art: From country-of-origin to strategies for economic development Adriana Campelo 2. A strategic spatial planning approach to regional branding: challenges and opportunities Eduardo Oliveira and Gregory J. Ashworth 3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding Cecilia Pasquinelli 4. ‘Like a pair of worn-out slippers’: Place attraction factors among return migrants to peripheral places Helle Dalsgaard Pedersen and Anette Therkelsen Part 2: Place making 5. Place brand meaning-making: culture, ethos and habitus Adriana Campelo 6. “I love this place”: Tourists’ destination brand love Kathryn Swanson, Dominic Medway, and Gary Warnaby 7. Programmatic Authenticity: Culinary Place Branding in Greenland Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould 8. Smell it, taste it, listen it, touch it, and see it to make sense of this place Adriana Campelo Part 3: Methodologies for place branding 9. Multisensory place branding: a manifesto for research Dominic Medway and Gary Warnaby 10. Place Branding and Place Narratives Maria Lichrou, Maurice Patterson, Lisa O’Malley and Killian O’Leary 11. Place Brand Biography: Something Special or Same Old Story? Stephen Brown Part 4: Urban issues 12. Mobility, Marketing, and the Experience of the City Gary Warnaby and Christopher J. Parker 13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding Gary Warnaby and Dominic Medway 14. Trends and Final Remarks Adriana Campelo Index

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Book Synopsis'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the internet age have disintermediated IP owners. How can creators of content reclaim their relationship with their audiences?'- Peter Bazalgette, Chair of ITV and previously Chair of Arts Council England 2012-2016 The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have been displaced by a new generation of intermediaries including Amazon, Apple, Facebook and Google. These new intermediaries are marginalising cultural producers, devaluing products and monopolising consumer attention. Bilton's analysis focuses on how the creative industries must respond to these structural changes with new, innovative marketing methods for cultural products. Key features include: a defined approach to marketing geared towards the cultural and creative industries, distinguished from `business as usual' and `arts marketing' case studies and questions for discussion that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples of recent innovative marketing by artists and cultural entrepreneurs. An essential guide for students of creative industries, marketing and management, this book allows readers to develop their own tailored approach to marketing. Cultural entrepreneurs, marketers and managers will benefit from the in-depth insight into new patterns of consumption, transformed markets and emerging business models.Trade Review'Chris Bilton's book proposes a fresh view on cultural marketing. I like his approach of using traditional marketing concepts to describe the reality of the cultural industries from a new angle. I could describe it as a philosophical discussion about marketing in the arts and cultural (or creativity) industries, more specifically in the music industry. It is well argued and interesting to read. No doubt it will lead to some interesting exchanges of points of views with students.' --Francois Colbert, HEC Montreal, Canada'This book steps nimbly between the relentlessly commercial perspective of the business schools, and the critical approach of cultural policy studies, to bring into focus some of the key challenges facing cultural and creative businesses and individuals today. Building on the approach pioneered by Richard Caves and others, Bilton looks explores how culture is produced and circulated in a contemporary cultural economy dominated by FAANG, where attention more than distribution or content, is king.' --Justin O'Connor, Monash University, Australia'This book is a product of bold and pioneering cross-disciplinary thinking. It offers a structured perspective to our observation of the fast evolving dynamics of cultural markets where products become virtual, co-creative experiences. The book's conceptual toolkit and practical insights will be an excellent resource for anyone interested in cultural marketing, especially independent cultural producers who strive to prosper in the age of network, convergence, free content and big data.' --Hye-Kyung Lee, King's College London, UKTable of ContentsContents: 1. Marketing and Markets in the Creative Industries: making the connection PART I MARKETS 2. Industry Structure: rethinking the value chain 3. Market Structure: towards the social product 4. From Content to Context: the new business models PART II MARKETING 5. Products, Brands and Experiences 6. What is marketing strategy? Principles and methods 7. Strategy Continued: Competitors and Collaborators 8. Understanding Audiences: from segments to sub-cultures 9. Marketing and Creativity Bibliography Index

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Book Synopsis'Chris Bilton pursues a critical issue for everyone in arts and entertainment. The giants of the internet age have disintermediated IP owners. How can creators of content reclaim their relationship with their audiences?'- Peter Bazalgette, Chair of ITV and previously Chair of Arts Council England 2012-2016 The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have been displaced by a new generation of intermediaries including Amazon, Apple, Facebook and Google. These new intermediaries are marginalising cultural producers, devaluing products and monopolising consumer attention. Bilton's analysis focuses on how the creative industries must respond to these structural changes with new, innovative marketing methods for cultural products. Key features include: a defined approach to marketing geared towards the cultural and creative industries, distinguished from `business as usual' and `arts marketing' case studies and questions for discussion that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples of recent innovative marketing by artists and cultural entrepreneurs. An essential guide for students of creative industries, marketing and management, this book allows readers to develop their own tailored approach to marketing. Cultural entrepreneurs, marketers and managers will benefit from the in-depth insight into new patterns of consumption, transformed markets and emerging business models.Trade Review'Chris Bilton's book proposes a fresh view on cultural marketing. I like his approach of using traditional marketing concepts to describe the reality of the cultural industries from a new angle. I could describe it as a philosophical discussion about marketing in the arts and cultural (or creativity) industries, more specifically in the music industry. It is well argued and interesting to read. No doubt it will lead to some interesting exchanges of points of views with students.' --Francois Colbert, HEC Montreal, Canada'This book steps nimbly between the relentlessly commercial perspective of the business schools, and the critical approach of cultural policy studies, to bring into focus some of the key challenges facing cultural and creative businesses and individuals today. Building on the approach pioneered by Richard Caves and others, Bilton looks explores how culture is produced and circulated in a contemporary cultural economy dominated by FAANG, where attention more than distribution or content, is king.' --Justin O'Connor, Monash University, Australia'This book is a product of bold and pioneering cross-disciplinary thinking. It offers a structured perspective to our observation of the fast evolving dynamics of cultural markets where products become virtual, co-creative experiences. The book's conceptual toolkit and practical insights will be an excellent resource for anyone interested in cultural marketing, especially independent cultural producers who strive to prosper in the age of network, convergence, free content and big data.' --Hye-Kyung Lee, King's College London, UKTable of ContentsContents: 1. Marketing and Markets in the Creative Industries: making the connection PART I MARKETS 2. Industry Structure: rethinking the value chain 3. Market Structure: towards the social product 4. From Content to Context: the new business models PART II MARKETING 5. Products, Brands and Experiences 6. What is marketing strategy? Principles and methods 7. Strategy Continued: Competitors and Collaborators 8. Understanding Audiences: from segments to sub-cultures 9. Marketing and Creativity Bibliography Index

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Book SynopsisThis timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship. Emphasising the need for contextual analysis of marketing and entrepreneurial practices, this Handbook explores the effectiveness of a variety of behaviours, supporting its insights with relevant theory. Chapters cover areas such as innovation, strategy and networking for SMEs, social media and crowdfunding, and entrepreneurial marketing in the arts, including a focus on the growing phenomenon of cultural entrepreneurship. Scholars and postgraduate students in entrepreneurship and marketing, and particularly those working on the intersections between them, will find this Handbook an invaluable read. Its examination of the efficacy of various practices will also be of great interest to marketing professionals and entrepreneurs themselves. Contributors include: C. Ball, A. Bayraktar, S. Brown, D. Cummins, J.H. Deacon, N. Dennis, E. Erdogan, I. Fillis, J.B. Ford, I.S. Fraser, P.J. Fraser, L. Frondigoun, E. Gallagher, A. Gilmore, V. Gustafsson, B. Hynes, B. Jones, R. Jones, M. Kelly, F. Kerrigan, A. Kincaid, T.A. Kirchner, O.F. Lee, K. Lehman, E. Lloyd-Parkes, S. Loane, M. Macaulay, S. Mawson, M.P. Miles, S. Mirvahedi, S.C. Morrish, T. Morrow, S. Mottner, E.L. Ngan, K. Nightingale, R. Noorda, A. Patterson, C. Preece, E. Ramsey, R. Rentschler, E. Ritch, V.L. Rodner, J.E. Schroeder, Z. Sethna, R. Shannon, A.M.J. Smith, R. Smith, M. Suoranta, N. Telford, P. Tjabbes, C. UslayTrade Review‘The Handbook of Entrepreneurship and Marketing is a welcome addition to the growing interest in the theory and practice of marketing by executives of small and medium enterprises. This volume is a timely resource for academics as it contributes to the literature while advancing our knowledge of the expanding field of entrepreneurial marketing.’ -- Claude Cellich, Journal of Euromarketing'Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today's entrepreneurial world, as is the intermingling of social entrepreneurship through discussions of mindful thinking. Add to that the focused chapters on arts and culture, and I was quickly immersed in exploring how entrepreneurship and marketing intertwine in today's fast-paced world of pivoting quickly.' --Victoria Crittenden, Babson College, US'This book gives you everything you need to know about entrepreneurial marketing. It is unique in that it describes the latest trends in entrepreneurial marketing, such as crowdfunding, social entrepreneurship, and entrepreneurship in the arts and cultural industries, while also prescribing the latest techniques for us to go out there and explore entrepreneurial marketing for ourselves, such as narratives, storytelling, and the 4S model. This synthesis is a catalyst for any researcher or practitioner in the field.' --Paul Harrigan, The University of Western AustraliaTable of ContentsContents: Part I Introduction and Setting the Scene 1. Introduction to the Edward Elgar Research Handbook of Entrepreneurial Marketing (EM) Ian Fillis and Nicholas Telford 2. Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs. Stephen Brown and Anthony Patterson. Part II SME Strategy and Networking 3. SME Marketing Networking Audrey Gilmore 4. Entrepreneurial Marketing and Networks - the Interactional Dynamics of Entrepreneur and Network Management Briga Hynes and Maria Kelly 5. Entrepreneurial Marketing Strategy, Orientations and Networks Rosalind Jones and Mari Suoranta 6. Strategy in Small Firms Darryl Cummins. Part III Contemporary Developments in Entrepreneurial Marketing practice 7. The Use of Crowdfunding by Environmental Entrepreneurs: Is it All About Cash? Suzanne Mawson and Christopher Ball 8. The Wicked Problem of Social Media and Entrepreneurial Marketing Brian Jones 9. Capturing the Spirit of Social Entrepreneurship: From a Mother to Another Elaine Ritch and Anne M.J. Smith 10. Far from a Madding Crowd: Crowdfunding Possibilities and Pitfalls Elaine Ramsey, Emer Gallagher, Andrew Kincaid and Sharon Loane 11. Operating at the Margins of Illegal Entrepreneurial Markets: Situating ‘Rogue Shopkeepers’ at the SME and Criminal Interface Robert Smith and Liz Frondigoun 12. Rapidly Internationalising Small Firms: Are Human Resources the Missing Part of the Puzzle? Towards an understanding of the implications for International Entrepreneurship (IE) Research and Practice Sharon Loane and Trevor Morrow Part IV Innovative Approaches to Understanding Entrepreneurial Marketing 13. The Use of a Narrative Methodology in Small Firm Research Jonathan H. Deacon and Elizabeth Lloyd-Parkes 14. Aesthetic Leadership in the Small Firm Ian Fillis and Jonathan E. Schroeder 15. Serendipity, Effectuation, Entrepreneurial Marketing and Fast Growth Entrepreneurial Firms Saeed Mirvahedi and Sussie C. Morrish 16. Entrepreneurial Marketing and The 4S Model: Strategy, Serendipity, Storytelling, Software Kaye Nightingale and Zubin Sethna 17. Mindful Entrepreneurial Marketing for Small and Medium Enterprises Ahmet Bayraktar, Emine Erdogan, Can Uslay and Olivia F. Lee 18. ‘I just hate selling myself’: The Challenges of Selling for the Owner Manager (OM) and Soloist Peter J. Fraser and Iain S. Fraser 19. Entrepreneurship, Marketing and the Multicultural: The Case of a European Union Erasmus+ Project Nicholas Telford and Veronika Gustafsson Part V Entrepreneurial marketing and the arts and cultural industries 20. Entrepreneurship and marketing in the film industry. Finola Kerrigan, Ngan (Emily) Luong and Roger Shannon. 21. Institutionalizing Entrepreneurs – The Case of Brazil’s Forum for Cultural Rights Victoria L. Rodner and Pieter Tjabbes 22. Dark magi: tales of improvisation, transposition and intellectual cross-pollinations Noel Dennis and Michael Macauley 23. The role of effectuation and entrepreneurial marketing in the creation of a new art venture Kim Lehman, Ian Fillis and Morgan P. Miles 24. Blockbusters and entrepreneurial marketing: Critics’ perspectives on meaning making Ruth Rentschler 25. International Entrepreneurial Marketing in the Publishing Industry Rachel Noorda 26. Entrepreneurial marketing in the context of strategic management/marketing of arts organizations Theresa A. Kirchner, John B. Ford and Sandra Mottner 27. Lucky Breaks: Unpicking the intersectionalities at play in artistic careers Chloe Preece and Nicholas Telford Part VI Concluding Thoughts 28. Handbook of Entrepreneurship and Marketing: Concluding Discussion and Future Directions Nicholas Telford and Ian Fillis.

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