Description

To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

Imagineering: Innovation in the Experience Economy

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£40.75

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Paperback / softback by Gabrielle Kuiper , Bert Smit

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To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and... Read more

    Publisher: CABI Publishing
    Publication Date: 15/08/2014
    ISBN13: 9781780644653, 978-1780644653
    ISBN10: 1780644655

    Number of Pages: 292

    Non Fiction , Business, Finance & Law

    Description

    To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

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