Description
Book SynopsisThe Research Handbook on Export Marketing
provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.'
- Gary Knight, Willamette University, US
There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigor into this debate and will act as a starting point for future research on export marketing.
The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance.
Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.
Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B. Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A. Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C. Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O. Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K. Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira
Trade Review‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.’ -- Gary Knight, Willamette University, US
Table of ContentsContents: 1. Impact of Export Promotion Programs on SME Export Performance: Empirical Evidence from an Emerging Nation M. Y. Ali and A. K. Shamsuddoha 2. Dynamic Capabilities and International Performance of SMEs: The Interaction Effect of Relational Social Capital José Carlos Pinho 3. The Impact of Strategic Orientations on Export Marketing Strategy: New Classification and Typology Yoel Asseraf and Aviv Shoham 4. Organizational Characteristics and Performance of Public Export Promotion Agencies: Portugal and Ireland Compared Inês Ferreira and Aurora A. C. Teixeira 5. Internationalization Processes of Professional Service Firms Tage Koed Madsen 6. Pricing Capabilities: Design, Development and Validation of a Scale and Implications for Export Marketing Stephan M. Lizou and Andreas Hinterhuber 7. The Impact of Globalization Drivers on Strategy-Performance Relationships in International Markets Carl Arthur Solberg and François Durrieu 8. Antecedents and Consequences of SME Importers’ Relationship with Foreign Suppliers: A Transaction Cost Approach Md. Abu Saleh, M. Yunus Ali and Craig C. Julian 9. The Dynamic Nature of the Export Development Undertaking: Implications for Researchers and Practitioners Eldrede T. Kahiya, David L. Dean and Jeff Heyl 10. A Capacity Building Framework for the Internationalisation of Firms from Emerging Economies Soma Arora 11. The Effect of Prior Assessment of New Product Ideas on the Performance of New Product Export Ventures in International Marketing Gabriel O Ogunmokun and Ling-yee Li (Esther) 12. Using the Eclectic Paradigm as a Theoretical Lens to Examine the Performance Outcomes of Financial Services Exporters Craig C. Julian 13. The Resource-Based View (RBV) and the Industrial Organization Theoretical Frameworks: Are Both Required to Explain Export Marketing Performance Craig C. Julian 14. The Impact of Knowledge Management, Brand Orientation and Global Marketing Strategy on Performance Craig C. Julian, Sajad Rezaei and Muslim Amin 15. Evolution of the Export Marketing Literature Through Cavusgil’s Seminal Writings Ozlem Tuba Koc and Jingting Liu 16. Cavusgil’s Contribution to Export Marketing Management and Strategy Vassiliki (Vicky) Bamiatzi and Ilke Kardes 17. Exploring the Theoretical Foundations of the Exporter-Importer Relationship Research Saeed Samiee, Leonidas C. Leonidou and Bilge Aykol Index
