Description
Book SynopsisDespite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions.
The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy makers focusing on the spatial dimensions of brands and branding.
Contributors: S. Anholt, A. Arvidsson, D. Bennison, U. Ermann, H. Halkier, A. Harris, A. Hauge, P. Jackson, J. Jansson, G. Julier, B. Kubartz, N. Lewis, C. Lury, D. Medway, L. Moor, N. Papadopoulos, C. Pasquinelli, A. Pike, D. Power, P. Russell, N.-L. Sum, A. Therkelsen, N. Ward, G. Warnaby
Trade Review‘Pike’s edited collection. . . is a welcome resource on the spatial dimensions of branding. . . this collection of 19 chapters provides a significant addition to the more conceptual analysis of place branding and promotion. . . the introductory and concluding sections of the book are excellent and should be part of the reading of any course in place and destination branding and marketing.’ -- C. Michael Hall, Journal of Sustainable Tourism
‘The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely - if ever - explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.’ -- Mihalis Kavaratzis, Regional Studies
‘An incomparably rich trove of work on the multifarious and contradictory “entanglements” between space, place, and brand. The volume helps us understand how and why “places of origin” play an ever greater role in the marketing of commodities, even while corporations continue to seek “placelessness” in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding - at the neighborhood, urban, and national scale - even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.’ -- Miriam Greenberg, University of California, Santa Cruz, US
‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ -- John A. Quelch, Harvard Business School, US
Table of ContentsContents: PART I: INTRODUCTION – CONCEPTUALISING AND THEORISING BRANDS AND BRANDING GEOGRAPHIES 1. Introduction: Brands and Branding Geographies Andy Pike 2. Of Places and Brands Nicolas Papadopoulos 3. Brands: Boundary Method Objects and Media Space Celia Lury PART II: BRANDS AND BRANDING GEOGRAPHIES – GOODS, SERVICES AND KNOWLEDGES 4. Brands in the Making: A Life History Approach Peter Jackson, Polly Russell and Neil Ward 5. The Making of Place: Consumers and Place-affiliated Brands Liz Moor 6. Sports Equipment: Mixing Performance with Brands – the Role of the Consumers Atle Hauge 7. Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria Ulrich Ermann 8. Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance Industry Bodo Kubartz 9. Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits Dominic Power and Johan Jansson 10. The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales Ngai-Ling Sum PART III: BRANDS AND BRANDING GEOGRAPHIES – SPACES AND PLACES 11. Branding Hoxton: Cultural Landscapes of Post-industrial London Andrew Harris 12. Branding Provincial Cities: The Politics of Inclusion, Strategy and Commitment Anette Therkelsen and Henrik Halkier 13. Design Activism Meets Place-branding: Reconfiguring Urban Representation and Everyday Practice Guy Julier 14. Place Branding and Cooperation: Can a Network of Places be a Brand? Cecilia Pasquinelli 15. Branding a Roman Frontier in the Twenty-first Century Gary Warnaby, David Bennison and Dominic Medway 16. Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding Nick Lewis 17. Beyond the Nation Brand: The Role of Image and Identity in International Relations Simon Anholt PART VI: CONCLUSIONS 18. Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding Adam Arvidsson 19. Conclusions: Brands and Branding Geographies Andy Pike Index
